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The Trajectory Of Growth In E-commerce In Southeast Asia — A Case Of Indonesia

Society Pass Incorporated

Countries in Southeast Asia are experiencing serious growth in e-commerce. E-commerce sales are expected to reach nearly $90 billion this year, up about $16 billion from last year, according to eMarketer. E-commerce in the region is projected to pass the $100 billion mark by 2023, a significant increase from $37.22 billion in 2019. Unlike other geographies that are forecasted to experience moderate growth, Southeast Asia might witness a 20.6% increase, the largest globally. Behind Southeast Asia is Latin America, which would be the only region to hit the 20% threshold this year. Which Countries In Particular? E-commerce sales in four countries are projected to grow faster than in all of Southeast Asia this year, and two of them — the Philippines and Indonesia — are in the region. The Philippines ranks first with a growth rate of 25.9%, while Indonesia comes third at 23%. The other countries are India with 25.5% and Brazil, which is expected to grow by 22.2%. Why Indonesia? Indonesia’s e-commerce adoption is one of the largest in the world. In 2020, up to 90% of internet users between ages 16 and 64 purchased something online. Indonesians are “among the world’s most passionate adopters of digital technology”. According to the consulting firm McKinsey & Co., an average Indonesian spends four hours per day on the internet using a handheld device — twice the time spent by a U.S. resident. With 99.15 million users, the country has the fourth-largest population of Meta Platforms Inc. ’s (NASDAQ: META) Instagram users and the largest in the Southeast Asia region. The country also is among the largest for number of Twitter Inc. (NASDAQ: TWTR) users at 18.45 million. E-commerce In Indonesia Of Indonesia’s 278.3 million people 138 million do their shopping online, according to a report by the Institute of Southern Asian Studies. The e-commerce industry accounts for 72% of the total value of the digital economy. Indonesia’s e-commerce sector is expected to reach almost $63 billion in 2022, according to Statista. By 2025, the market is projected to reach $90 billion. The e-commerce market seemingly runs on two models: e-commerce platforms such as Shopee, Tokopedia and Bukalapak and social commerce, which involves buying and selling goods on social media platforms. E-commerce platforms account for 60% of all transactions while 40% of shopping is conducted via social commerce. Society Pass Inc. (NASDAQ: SOPA) is an example of an acquisition-focused e-commerce holding company that could be looking to become the Goliath of e-commerce in Indonesia and overall Southeast Asia. The company operates in six verticals: loyalty, lifestyle, food and beverage, telecom, digital media, and travel. It reports connecting millions of consumers and merchants in the region. SoPa Rolls Out Loyalty App On June 27, SoPa announced the launch of a beta version of its loyalty app that enables customers to earn and redeem points at different retailers while building customer loyalty for merchants. The company reports that the app helps merchants generate more revenue by retaining existing customers, attracting new ones, reducing customer turnover and synching customer data through personalized advertising campaigns. “The Southeast Asian retail sector is at the cusp of a massive transformation powered by the data-driven meta economy. We designed a gorgeous user interface backed by sophisticated backend infrastructure to kickstart a virtuous cycle of revenue generation and loyalty creation, where Society Pass and Society Points generate more revenues for merchants,” SoPa Founder, Chairman and CEO Dennis Nguyen said at the launch of the beta application. SoPa reported plans to modify and integrate the app with select customers and merchants across Vietnam, Indonesia, Philippines, Thailand and Singapore in the second quarter of the year. The company expects to fully launch the app by the end of the year, when customers will be able to pay for goods and services in-store, in-app or online. As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam, and Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator.For more information, please check out: http://thesocietypass.com/. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Society Pass Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

August 08, 2022 12:43 PM Eastern Daylight Time

Yoodli Announces $6M Funding for AI Platform to Overcome Fear of Public Speaking

Yoodli

Yoodli, a startup building an artificial intelligence platform to help people communicate more effectively, announced that it has raised $6 million in a seed round co-led by Madrona Venture Group and Cercano Management (formerly Vulcan Capital). Other investors include J4 Ventures, Ascend, Jeff Richards from GGV Capital, Dave Rosenberg (founder of Mulesoft), and renowned communication experts Renn Vara and Maureen Taylor. Yoodli is already being used by thousands of professional speakers, coaches, students, and corporate professionals to get data-driven insights on their speaking presentations. “Effective communication is the single determinant of success in the workplace and more broadly in life,” said Craig Valentine, Toastmasters World Champion of Public Speaking. “I’ve been working with clients for over 20 years, but Yoodli has completely transformed my coaching business. I’m now able to work with many more clients at once while saving up to 10 hours per week! I ask my clients to record their practice sessions on Yoodli, improve with AI feedback, and then share their speeches with me for asynchronous work. AI will not replace speech coaches but is certainly helping us be more efficient.” Yoodli makes preparing for a speech or interview fun and judgment-free. The platform provides an instant transcript and real-time analysis on your use of filler words, non-inclusive language, pacing, body language, and much more. It also makes it easy to collaborate with friends and coaches on upcoming presentations. Want to test your ability to think on your feet or strike up a conversation with a stranger? Try the one minute ‘Spin a Yarn’ challenge, which throws out fun words to blend into a compelling impromptu speech. The seed round brings Yoodli’s total funding to $7.1 million. The new funds will be used to support Yoodli’s product development, as well as sales and marketing expansion. Patrick Ennis, who has decades of experience as a scientist, engineer, businessman, and venture capitalist at Madrona, ARCH Venture Partners, Intellectual Ventures, and Bell Labs, will be joining the Yoodli Board of Directors. “We are delighted to support Yoodli’s journey,” Ennis said. “The fear of public speaking has affected humanity throughout history and across cultures. At Madrona, we see the massive impact that Yoodli will have by improving communication for everyone.” Yoodli’s founders, Esha Joshi and Varun Puri, are deeply familiar with the fear of public speaking and teamed up to start Yoodli at the Allen Institute for Artificial Intelligence in June 2021. Yoodli’s team includes engineers and product managers from Facebook, Apple, Google, and an advisory board consisting of TEDx coaches, top AI researchers, among others. Yoodli uses natural language processing, computer vision, and speech algorithms to help users get detailed feedback on speeches recorded on the platform. The speeches are private to the user but shareable to friends, coaches, and others if external feedback is desired. Becoming a good public speaker is no small task, and to prove that point Yoodli has analyzed the speeches of famous celebrities, tech execs, and politicians. Even some of the world’s most prominent figures are not perfect when it comes to speech delivery. Elon Musk, for example, might have a limited word count on Twitter, but he used over 70 filler and hedging words (“really,” “basically”, “actually”) in a 5-minute window during a 2014 commencement speech. Check it out at https://app.yoodli.ai/share/gfYhf3qU. Yoodli allows you to record and playback your speech with filler words removed, and then provides simple, strategic and customized tips to help you refine and improve your public speaking skills. The platform is free and can be accessed at www.yoodli.ai. About Yoodli: Yoodli is an AI-enabled communication skills improvement platform that records users as they deliver presentations, and then points out tips such as where they could speak more clearly, cutting back on "ums" and filler words, as well as improving their use of eye contact and gestures. Users can also solicit feedback from colleagues and get connected to an expert coach. The company was founded in 2021 and is based in Seattle, Washington. Contact Details Forrest Carman +1 206-859-3118 forrestc@owenmedia.com Company Website https://www.yoodli.ai/

August 08, 2022 09:00 AM Pacific Daylight Time

Benzinga's Interview with Xanne Leo, Chief Technology Officer, The Society Pass, Inc.

Society Pass Incorporated

Contact Details Society Pass, Inc. Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

August 05, 2022 03:18 PM Eastern Daylight Time

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Telos Network Announces Winners of Mission NFT Contest to Share 175,000 TLOS Prize Pool

Telos Foundation

After several months and over 100 project submissions, the Telos Network (Ticker: TLOS), a third-generation L1 blockchain, has announced the much-anticipated closing and winners of its renowned Mission NFT contest. The contest, which started May earlier this year, aimed to provide digital artists with the opportunity to mint their collections on Telos’ industry-leading EVM and share a prize pool of 175,000 TLOS. Mission NFT was hosted on the TAIKAI Network, a crowd-sourcing platform designed to connect businesses with creators. Public voting took place on TAIKAI and received over 1,000 votes from the NFT community to narrow the submissions to 20 finalists, of which a Telos judging panel awarded the top five winners. They are as follows: Build-A-Dummy (25,000 TLOS) Mochi NFT (25,000 TLOS) Duel of NFT (25,000 TLOS) Alien Collection (25,000 TLOS) Telland NFT (25,000 TLOS + The Big Gooey’s Pick 50,000 TLOS) A detailed description of each Mission NFT winner can be found on the Telos Medium channel. Telos thanks all involved, including participants and its community, for helping to make Mission NFT a resounding success. About TAIKAI TAIKAI is a talent and crowdsourcing marketplace built on the Telos blockchain that allows businesses to connect with highly-skilled individuals worldwide through hackathons and hiring challenges. In addition, the platform enables participants with the best ideas and products to thrive and be rewarded for their contributions. About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is an ESG compliant Layer 1 smart contract platform that offers full-service compatibility with Solidity, Vyper and Native C++ smart contracts. The Telos EVM is the most powerful and scalable Ethereum Smart Contract platform built to power Web 3.0. Telos features a robust, third-generation, ESG compliant evolutionary blockchain governance system, including smart contracts, advanced voting features, and flexible and user-friendly fee models. In addition, Telos supports the blockchain ecosystem by serving as an incubator and accelerator for decentralized applications through development grants. Come build with us. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

August 05, 2022 12:31 PM Eastern Daylight Time

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Back-to-School Wellness Sets Students up for Success

YourUpdateTV

Wellness remains top of mind as parents start to prepare for the upcoming school year, as it is a big contributor to their children’s success. But creating healthy routines during the transition from Summer to back to school is not always easy. Whether it’s meal prep, building in a balanced diet, shifting weather patterns or busy schedules, parents are balancing a lot. A video accompanying this announcement is available at: https://youtu.be/dWT8EHKnR4o To help achieve success in the 2022-23 school year, it is important to focus on daily routines that enhance your kids’ lives. In fact, eating well throughout childhood and adolescence supports proper growth and development while preventing various health conditions. The CDC recommends meals containing fruits and vegetables, whole grains, fat-free and low-fat dairy products, oils, and a variety of proteins. There are many ways to achieve these goals, including solid food, vitamin supplements, and plant-based protein. Additionally, youth should avoid empty calories. Added sugars and solid fats contribute to 40% of daily intake for those 2-18 years of age. Approximately half of these empty calories come from soda, pizza, and whole milk. Beyond diet, exercise and well-being also contribute to a student’s success in the classroom. A U.S. study showed that when pollen counts doubled, a percentage of elementary schoolers saw a drop in testing scores when compared to their counterparts. Nearly 1.7 million children have one or more allergies. Antihistamines can help treat symptoms and hives so children can stay focused on their studies, extracurricular activities and more time outside. Syn hopes to help parents plot out their family’s nutrition and wellness plans throughout the upcoming school year. KICK OFF THE DAY WITH BREAKFAST: An easy way for to start off a new school year is with breakfast. Syn says it helps a child's attention span, concentration and memory—all important for learning in school. “Maybe kick off the day with something fun and tasty like banana pancakes or mini-fruit kebobs. The kebobs are easy to make with pineapple, strawberries, grapes, and blueberries—just pair it with a flavored yogurt as dip,” adding, “You can also try apple cinnamon oatmeal. Grab a store-bought oatmeal and top it with apples, cinnamon, raisins and pecans.” The goal is to make sure children have the energy they need to make it to lunchtime. SWITCH UP THE MENU: Syn admits that the school year can get hectic, and parents are often left looking for convenient ways to eat well throughout the entire day. However, we all know convenient doesn’t always equal healthy. The registered dietician and nutritionist recommends Sweet Earth Foods, which offers delicious, flavor-forward and nutrient-dense vegan and vegetarian options that are perfect to have on-hand during the back-to-school season. Two options Syn highlights include the Korean BBQ-Style Chik’n entrée bowl, which has lots of veggies like edamame, snap peas, and a cauliflower rice blend. She says, “The sweet and spicy Gochujang style sauce is packed with flavor and everyone in the family will love it. And since it’s a prepared meal, all you have to do is heat and eat; it’s ready in just 3 minutes in the microwave or 20 minutes in the oven.” “The Mindful Chik’n comes ready-to-eat and has the taste and texture of traditional chicken with 18 grams of protein, making it a perfect addition to weekday meals,” says Syn, adding, “You can serve it fresh from the fridge or cooked in a family favorite recipe, like chik’n fajitas, a stir fry, or even a chik’n pesto pizza.” Sweet Earth products are available at retailers nationwide. Consumers can also find them at a nearby store by using the store locator found at SweetEarthFoods.com. Direct link: https://www.goodnes.com/sweet-earth/ Social media handles: @sweetearthfoods Facebook Instagram Pinterest Twitter CUT DOWN ON CLEAN UP TIME: Parents are always searching for extra time, especially during the school year. Syn says there is a way to make mealtimes even more convenient, while reducing stress in the kitchen. Whether it’s breakfast, a lunch on the go, or dinner, the Chinet® brand can help make cleanup easier, allowing parents more time to focus on other aspects of life, including personal wellness. Syn says the Chinet Classic® products are made for exactly what’s on your menu, adding, “They’re perfect for a bowl of cereal or oatmeal, or a plate of bacon and eggs during breakfast. Obviously, they make lunch and dinner clean up easier than ever!” She points out how the Chinet Comfort® cups are perfect for morning coffee or a “make your own” espresso bar. She says, “The cups are sturdy, keep your drinks warm, and the lids help protect from accidental spills.” For more information, go to mychinet.com. Direct link: https://www.mychinet.com/products/ Social media handles: Facebook.com/mychinet Instagram.com/mychinet Twitter.com/mychinet SPEND MORE TIME OUTSIDE: Nearly 1.7 million children have one or more allergies. With allergy season about to kick off in parts of the country, Syn says there is a way for parents to give their kids some relief so they can still enjoy the outdoors as they head back to school. “So, when it comes to back-to-school prep, parents will want to ensure their kids are feeling well and at their best,” adding, “Children’s Claritin® is the #1 pediatrician recommended non-drowsy oral OTC allergy brand and provides kids with indoor and outdoor allergy relief whenever they need it most.” New research finds that children spend less than eight minutes playing outside each day. The registered dietician and nutritionist is inspired by the brand’s commitment to help kids spend more time outside. “Through their multi-year initiative, The Outsideologist Project, Claritin® is committed to helping kids get outside one more hour a week by providing expert-curated outdoor activity ideas. It can be anything from going to the local playground, playing hopscotch, or even tossing a ball in the backyard.” For more, check out @outsideologistproject on Instagram and Facebook for fun and exciting ideas and inspiration to help children spend more time outside. Direct link: https://www.claritin.com/the-outsideologist-project Social media handles: Facebook: https://www.facebook.com/OutsideologistProject/ Instagram: https://www.instagram.com/outsideologistproject/?hl=en Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 05, 2022 12:00 PM Eastern Daylight Time

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Theorem Expands AdOps, Order-to-Cash and Automation Services, Increasing Productivity & Cash Flow to Media and Entertainment Companies

Theorem Inc

Theorem, a full-service flexible digital marketing solutions provider, with over 20 years of experience successfully streamlining ad operations for the world's leading media and entertainment brands, is expanding its automation services for publishers, video and audio streaming companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, and automation technologies. Ad Operations challenges are being felt across the media and entertainment industry as more brands are looking to advertising as a monetization model. The need for campaign scalability is greater than ever before. Order volume is out-scaling the manual elements of existing processes. Companies with an ever-growing daily volume of short-lived ad placements are experiencing high volumes of error rates, limitations in trafficking and reporting capabilities, and slowdowns in revenue recognition speed as a result of their heavily manual ad ops and order-to-cash processes. Theorem’s industry-first automation services provide unique expertise and mastery of advertising products that are overlaid with automation IP. The solutions eliminate manual data entry, reduce error margins, and increase productivity and scale, enabling media and entertainment companies to speed up their order cycles and grow revenues faster. Theorem’s new automation services benefits include: Decreased manual labor and people-related attrition Return on investment of around 50% and cost savings Faster order-to-cash and revenue recognition Increased productivity Simplified digital processes Reduction in error rates Future-proof scalability Theorem works with top media and entertainment companies including Turner, News Corp, Hearst, Pandora, and 30+ brands that span the streaming, audio, OTT and publishing sectors. Through its automation services, Theorem decreases manual AdOps processes by as much as 50%, which has allowed such companies to realize greater revenue from their digital advertising initiatives. “Most media and entertainment companies either have automation built for internal use or they have generic automation products, which are not mapped to the digital marketing workflow. We developed our new automation services to address this growing gap in the market, which is contributing to significant revenue loss for publishers and others looking to advertising as a top revenue stream,” said Jay Kulkarni, CEO, Theorem. “From our decades of expertise in AdOps and OTC, we know that refining these processes leads to huge gains and also sets businesses up for long-term success.” Theorem’s expertise is built on 20+ years of refining and scaling ad operations and order-to-cash processes with global media and entertainment companies, helping them address the common challenges of manual trafficking, reporting, and billing. Leveraging automation to reduce these manual, costly, time-consuming, and error-prone tasks enables clients to get the most out of their ad operations processes. Theorem’s new and unique automation services are designed to future-proof digital marketing operations by reducing the operational cost of managing AdOps and creating greater revenue opportunities for publishers across all categories. About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kite Hill PR Isabella Roy +1 843-693-7161 isabella@kitehillpr.com Company Website https://theoreminc.net/

August 04, 2022 09:30 AM Eastern Daylight Time

Investis Digital Ranks the Top 100 Leaders in ESG Communications

Investis Digital

Investis Digital, a leading global digital communications company, announced today the publication of a 2022 ranking of the Top 100 global leaders that use digital most effectively to build their environmental, social, and governance (ESG) reputations. The first-of-its-kind rankings were published in a report, The ESG 100, which offers insight into how businesses can build trust through their commitment to ESG. The rankings, based on a thorough analysis of investor relations (IR) and corporate communications websites, identified the following companies in the Top 10: 1. Unilever 2. Nestle 3. NatWest Group 4. SAP 5. Legal & General 6. BHP 7. Kingfisher Plc 8. AstraZeneca 9. Coca-Cola HBC 10. Informa To rank these leaders, Investis Digital applied its Connect.IQ proprietary tool and methodology to evaluate 1,000 websites of the leading publicly traded companies around the world. The company scored the companies along 50 ESG criteria, such as: A dedicated ESG and/or sustainability section. ESG strategy and approach, quantified. Statement of ESG principles and policies. Climate change topics and related risks. Greenhouse gas emissions (Scope 1, 2 & 3). Materiality assessment, quantified. Corporate social responsibility (CSR) topics. Diversity and inclusion reporting. The ESG 100 also offers insights into how businesses can more effectively share their ESG story based on Investis Digital’s own client work. For example, the report offers tips for how businesses can share their diversity/inclusion strategies on their websites. “In the age of stakeholder activism, global companies are under more pressure to share credible ESG strategies with every audience ranging from investors to their own employees, and The ESG 100 gives businesses a benchmark for what success looks like,” said Kristen Kalupski, global senior vice president of marketing at Investis Digital. “The Top 10 ESG companies consistently set clear ESG goals and share measurable progress toward meeting those goals through data-driven storytelling.” The Top 10 from the 100 best companies excelled in crucial categories such as reporting on Scope 1, 2, and 3 greenhouse gas emissions – which is especially important at a time when the world is more acutely aware of the interconnected nature of global supply chains. In addition, the leaders consistently made their ESG data downloadable and transparent, documented how well their efforts align with multiple ratings agencies and frameworks, published content that speaks to their approach with specific industry issues, stated their carbon neutral commitment and articulated a roadmap to net zero. “The leaders do more than share data,” said Kalupski. “Leaders build trust through transparency.” Grounded in its mission to create meaningful connections through digital to drive business performance, Investis Digital is committed to creating long-term value for its stakeholders through its proprietary approach called Connected Content™. As businesses update their ESG strategies, they’re also taking a closer look at how well they communicate those strategies to investors, customers, job seekers and employees who look toward corporations to play a more meaningful role in society. To read the full report, click here. Read more about Investis Digital’s work with ESG communications here. Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. A unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit www.InvestisDigital.com. Contact Details Investis Digital Kristen Kalupski +1 312-933-6714 Kristen.kalupski@investisdigital.com Company Website https://www.investisdigital.com

August 04, 2022 07:54 AM Eastern Daylight Time

“Place & Purpose,” Video Podcast Series With Greg Sarris and Obi Kaufmann, Explores How the Ancient Natural World Connects to Modern California

Greg Sarris

“Place & Purpose” debuts Thursday, August 4, live from the backcountry of Sonoma Mountain. The first in a series of monthly live events, hosts Greg Sarris and Obi Kaufmann will explore the passing seasons and reflect on whether or not so many patterns of the past are unraveling in wake of a fast-approaching future. Sarris and Kaufmann are storytellers for whom the chaos of the modern world is tempered by a deep connection to land, home and community. “We recognize that today’s society seems as challenged to remember the things it should, as it is to let go of the things that no longer serve,” stated Sarris. “We’re excited to explore the great opportunities for all of us to consider where our place and purpose fits into the larger natural world,” said Kaufmann. About the Series: “Place & Purpose” With Greg Sarris and Obi Kaufmann Length: 1 hour More info and link to the event: http://www.placeandpurpose.live About the Hosts: Greg Sarris is the author of “Becoming Story,” the anthology “Keeping Slug Woman Alive: A Holistic Approach to American Indian Texts,” the novel “Watermelon Nights,” and scripts for screen and stage including HBO’s “Grand Avenue.” He is Chairman of the Federated Indians of Graton Rancheria and is a Distinguished Chair Emeritus in Native American Studies at Sonoma State University. Obi Kaufmann is an American naturalist, writer, and illustrator. He is the author of “The California Field Atlas,” a guide to the state's ecology and geography. The book features hundreds of his watercolor paintings of maps, wildlife and other aspects of nature. Other works include “The State of Water: Understanding California's Most Precious Resource,” “The Forests of California,” “The Coasts of California” and “The Deserts of California.” ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 brianne@landispr.com Company Website https://www.placeandpurpose.live/

August 03, 2022 08:02 AM Pacific Daylight Time

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A SUMMER SNAPSHOT OF BACK-TO-SCHOOL TRENDS

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/9s0kNEPgHg4 The heat is on as parents prepare to help their kids get to the head of the class for the upcoming school year. With pandemic issues still top of mind, they continue to seek fun ways to engage with their children, including vacation time, playtime, and sweet treats. Back-to-school shopping also remains a top priority with eighty-four percent of consumers expecting to see an increase in prices for popular items like clothing, school supplies, and electronics. The National Retail Federation finds this will likely lead to a hyper-focused approach to spending, including comparative online shopping, scouting out deals, and using more coupons. Bethany Braun-Silva has a summer snapshot of back-to-school trends, including the latest way for students to take notes and retain information. SWEET REWARDS: The start of a new school year can be stressful — not only for parents but for kids, too. Braun-Silva has one special and sweet way to reward and keep kids motivated as they head back to school, and it’s with something everyone loves: chocolate. For the first time in the U.S., Cinnabon has swapped the cinnamon for chocolate with its new Chocolate BonBites. “They taste fantastic,” says the lifestyle expert, adding, “These bite-sized rolls — filled with ooey-gooey chocolate and topped with chocolate and cream cheese frosting — make the perfect after-school snack and are available for a limited-time either in Cinnabon bakeries or through delivery, which is super convenient for a parent on the go. Get them before they’re gone!” The brand is offering an exclusive offer: a FREE 4-count of Chocolate BonBites with any purchase of $15 or more by using the code CHOCOLATE in the Cinnabon app today. For more information, visit https://www.cinnabon.com/?utm_medium=pr Direct link: https://www.cinnabon.com/?utm_medium=pr Social media handles: Facebook.com/cinnabon Instagram.com/cinnabon TikTok.com/@cinnabon Twitter.com/cinnabon Hashtags: #ChocolateBonBites, #chocolate LEARN WHILE TRAVELING: With remote schooling still an option in a few regions, families are exploring new destinations with special travel deals and in-suite virtual learning essentials. Braun-Silva mentions that there are ways to incorporate hybrid schedules into late summer and early fall travel plans. Learning remotely is one educational trend expected to continue for the first part of the upcoming school year. The lifestyles expert says now is a great time for parents to blend vacation season and at-home schooling together. Braun-Silva highlights how family getaways are an opportunity for kids to catch up on early reading assignments at the pool or on the beach, adding, “In my family, we even play spelling games and go over the times table. It helps make learning fun.” Braun-Silva admits environment plays an important part when choosing a destination, accommodations, and family activities. She says, “Howard Johnson by Wyndham is perfect! They have hundreds of locations, really fun mid-century modern rooms that my kids adore—plus free Wi-Fi—perfect for working or learning remotely. They offer a free light breakfast and a great rewards program, Wyndham Rewards.” Travelers can book now and earn a free night after just two stays. For more information, go to HoJo.com. Direct Link: HoJo.com Social media handles: Facebook - www.facebook.com/hojo Instagram - @HoJo Hashtags: #GoHappyGoHoJo STEALS & DEALS: Twenty-five percent of back-to-school shoppers have already begun with an uptick projected over the next two months. Braun-Silva says the coming weeks are all about finding the steals and deals. One helpful way to save time and money is by using the PayPal Honey desktop extension—an online shopping tool that helps discover deals and cash back. She points out that it is trusted by millions, and automatically searches for available coupons and applies the best working ones at checkout. This extension also helps find offers featuring Cash Back. Customers are able to redeem points for cash and other rewards h on eligible purchases, so they can take their money further while shopping for all their back-to-school needs. “It’s fast and seamless to install the PayPal Honey extension on your desktop in just a few clicks,” says Braun-Silva, “You can start saving on many of your favorite sites from tech to fashion to school supplies. PayPal Honey gives you the confidence you’re shopping smart and it’s the perfect way to find great deals for back-to-school” For more information, visit joinhoney.com. Direct link: https://www.joinhoney.com/explore STUDY ANYWHERE, ANYTIME: It has been found that writing notes by hand helps with focus, memory, and understanding information. That’s something Five Star® gets and has an innovative way to turn handwritten notes into a digital study tool. The lifestyles expert says the Five Star® Study App makes it easier for students to study anywhere, anytime. “It’s very user-friendly,” she points out, adding “The triangles on the left side of the paper allow the app to ‘flag’ important notes to turn them into digital flashcards, and the four corners enables scanning.” This is the evolution of how students consume and retain information. They get all the tried-and-true benefits of handwritten notes from compatible Five Star products and then turn them into a personal study aid. Find the Five Star study app in the Apple or Google Play app store and learn more at FiveStarBuiltStrong.com. For more information, visit fivestarbuiltstrong.com Direct link: https://www.fivestarbuiltstrong.com/notetaking-study-app/ Social media handles: Facebook: @FiveStar Instagram: @meadfivestar Twitter: @meadfivestar Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 03, 2022 10:00 AM Eastern Daylight Time

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