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NEW WAYS IN THE NEW YEAR

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/kgg6YB2vYLU New research finds close to 70% of people abandon their New Year’s resolutions before February 1 st. That’s why it’s important to approach 2022 with realistic and achievable goals. Whether focusing on diet and exercise or overall well-being, there are ways to move forward without feeling overwhelmed. The American Psychological Association recommends starting small and changing one behavior at a time. Registered Dietician Nutritionist, Mia Syn has come up with a four-step plan to incorporate new ways into new year routines. MORE MOVEMENT: Each year, millions of Americans decide to start off the year with new exercise routines. Syn says this is a good idea. However, she prefers to keep it easy and more realistic, saying, “One of my top tips is to include more movement into your everyday lives.” According to the CDC, it’s recommended that people get 150 minutes of moderate aerobic activity or 75 minutes of vigorous aerobic activity a week. Syn points out that “movement” can mean something different for everyone, adding, “It’s all about a balanced routine. It could be a quick walk around the block or going up and down the stairs a few times at home.” She says household chores, like gardening and mowing the lawn even counts as moderate activity. If someone is further along on their fitness journey, it can include running, weight training, and biking. Syn recommends talking with a health care professional about setting up any new routine that affects one’s overall health and wellness. SUPPORT SLEEP: The American Academy of Sleep Medicine found that many people continue to report sleep problems since the start of the pandemic. Syn’s second step includes a few ideas to support sleep throughout the year, starting with sticking to a consistent sleep schedule. This includes going to bed and waking up at the same time every day, including weekends. Next, create a room that’s ideal for sleeping — cool, dark, and quiet. Finally, really try to get seven hours of sleep each night. Syn says it’s important to note that sleep has a tremendous impact on a person’s mental and physical health, adding, “That’s why I recommend Natrol Sleep+.” From the #1 drug-free sleep aid brand in America ^, Natrol Sleep+ is an innovative product line that blends melatonin and secondary ingredients with calming, beauty and immune health benefits, all designed to plus up your sleep. † The brand offers three different gummies, starting with Immune Health, which supports a healthy immune system and helps with revitalizing sleep. † The second option is Natrol Sleep+ Calm, that helps calm an active mind and body to ease someone to sleep. † The third type is Beauty. This option helps people get better sleep and wake up looking refreshed and renewed. † Syn says these gummies are great-tasting, 100% drug-free, non-GMO, vegetarian & gelatin free, and free of synthetic dyes, artificial flavors, preservatives, or sweeteners like corn syrup. The brand options are available at Natrol.com, Amazon and all major retailers and drug stores. www.natrolsleepplus.com Facebook: @natrol Instagram: @natrolofficial Twitter: @natrol Hashtag: #DreamyNatrolNights †These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ^ Nielson, xAOC, 52 weeks ending 12/04/21 GET CREATIVE IN THE KITCHEN: As a Registered Dietitian Nutritionist, Syn admits that she’s always looking for ways to enhance diets while getting creative in the kitchen. “This year, I’d love for families to focus on eating more fruits and vegetables,” says Syn, adding, “It’s an easy way to get the nutrients that are needed to help support your immune system.” In general, the U.S. Department of Agriculture recommends that adults eat at least one and a half to two cups of fruit and two to three cups of vegetables each day. Syn suggests starting with a charcuterie board filled with every color under the sun. One tip is to overflow it with all types of fruits and vegetables. Some olives, nuts, and crackers can be added for extra flavor. “My absolute favorite thing to include is dip,” says Syn, “Good Foods has a variety of plant-based dips to make heathy eating easy and delicious.” This wide selection of better-for-you dips, includes new Spicy Queso Blanco, and has something for everyone — including those living vegan, paleo and keto lifestyles — and are packed with flavor and contain no added sugar. Syn points out that each can be eaten solo or as a part of a favorite recipe. Consumers can find Good Foods’ dips and spreads in stores nationwide, including Target and Costco. For more information, go to goodfoods.com. Facebook: @ goodfoodsgroup Instagram: @ goodfoods Pinterest: Pinterest.com/ilovegoodfoods LIMIT SOCIAL MEDIA: The last of Syn’s new ways to include healthier habits into daily routines is to spend less time on social media. She suggests trying to audit how much time is spent on popular platforms, asking people to “really be aware of what kind of information is being consumed, and if it’s having a positive or negative affect on their lives.” According to the Journal of Social and Clinical Psychology, it has found that limiting one’s social media engagement to 30 minutes per day leads to better mental health and positively impacts a person’s overall well-being. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 18, 2022 05:00 PM Eastern Standard Time

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Simple Recipes and Tips to Engage the Kids in the Kitchen After Holiday Break

YourUpdateTV

A new year brings the return of hectic school schedules, but that doesn’t mean it’s time to say goodbye to the quality family time that was cherished during the holidays. Recently, mom, self-taught cook and recipe developer, Siri Daly, partnered with Juicy Juice 100% juice on a satellite media tour to share tips and recipes to help parents stay connected with their kids through cooking. A video accompanying this announcement is available at: https://youtu.be/Rl0LP-7fyQY After a year like no other, It’s more important than ever to continue to spend time together, even when families return to busy, action-packed and activity-filled schedules. No matter how busy life gets, Juicy Juice can help parents make the most of time with their family. To inspire families to cook up some fun in the kitchen, Siri Daly is sharing simple, easy-to-make, kid-friendly recipes. Parents can make them with their kids as a way to spend quality time together. These simple recipes call for “a little bit of this, a little bit of that” and their favorite Juicy Juice 100% juice. A taste of Siri’s original parent- and kid-friendly recipes: Apple Cinnamon Granola Bars – Crunch, spice & everything nice! These bars are a fantastic and easy on-the-go snack and are bursting with apple flavor. They are also the perfect addition to the lunchbox. Fruit Punch Smoothie Bowl – A deliciously juicy breakfast for your little loved ones. The bowl is basically a deconstructed smoothie made with lots of berries, creamy yogurt, and Juicy Juice 100% Juice Fruit Punch. Spinach & White Grape Frozen Pops – While these fun frozen ice pops may be packed with spinach, you wouldn’t even know it! With sweet pineapple and Juicy Juice 100% Juice in White Grape, these make an ideal “anytime” snack. Juicy Juice will be releasing additional recipes through June on juicyjuice.com/SIRIouslyFunCooking to provide families with seasonal snack and mealtime ideas throughout the year. SIRIously Fun Sweepstakes Juicy Juice is also giving parents the chance to win a $100 gift card for groceries to make Siri’s recipes, including Juicy Juice 100% juice. Each day through Friday, February 25, five winners will receive $100 gift cards, that’s 50 days of prizes! Parents need to only submit the online entry form at juicyjuice.com/siriouslyfunsweepstakes for a chance to win. Winners will also receive a signed copy of Siri Daly’s book, Siriously Delicious: 100 Nutritious (and Not So Nutritious) Simple Recipes for the Real Home Cook as an additional prize to further explore their skills in the kitchen and bond over creating more delicious dishes. For more recipes and tips from Siri, please visit juicyjuice.com/SIRIouslyFun and be sure to follow along on Facebook, Instagram and Twitter. About Siri Daly Siri Daly is a mom, a self-taught cook and a recipe developer. She is also the founder of Siriously Delicious, a popular food blog that chronicles real-life cooking, and a former Food Contributor on the TODAY Show where she still regularly appears as a guest chef for cooking segments. In addition, Siri has a cookbook called Siriously Delicious: 100 Nutritious (and Not So Nutritious) Simple Recipes for the Real Home Cook. Siri, along with her husband Carson Daly and their four children live in the greater New York area. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 18, 2022 12:00 PM Eastern Standard Time

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COMCAST NAMES MATT QUANTZ VICE PRESIDENT OF SALES AND MARKETING IN WASHINGTON

Comcast Washington

Comcast today announced Matt Quantz as the new Vice President of Sales and Marketing in Washington. In this role, he will lead marketing and sales personnel and operations throughout the state, including the company’s Xfinity retail stores, indirect retail, 3rd party-Branded Partner retail, direct sales, and multi-dwelling units. “I previously worked with Matt in Oregon and know first-hand that he will be a fantastic addition to our senior leadership team here in Washington,” said Rodrigo Lopez, Regional Senior Vice President of Comcast Washington. “Matt’s in-depth experience, focus on customers and strong leadership will help us continue to grow our business and customer satisfaction. A sales and operations executive with 22 years of experience, Quantz most recently served as Vice-President of Sales and Marketing for Comcast in Oregon and Southwest Washington. Before that, he spent five years in Comcast’s Greater Chicago Region, first as Senior Director of Retail Sales and later as VP of Retail Sales. Prior to Comcast, Matt held leadership positions with Apple and Best Buy in San Francisco, Denver, and Washington D.C. Matt has also held territory leadership positions, managing sales for more than 100 stores spanning 11 states. Matt is committed to diversity, equity, and inclusion, both at Comcast and in the community. He served as the executive sponsor for an employee resource group supporting people with disabilities in Oregon/SW Washington and on the board of Big Brothers Big Sisters Columbia Northwest. Comcast is deeply committed to Washington, where our nearly 4,000 employees serve more than 1.7 million residential and business customers throughout our state footprint. Comcast is Washington’s leading provider of media and technology that connects people and businesses to resources and moments that matter. Comcast delivers residential services, including Video, broadband Internet, Mobile, Streaming, Entertainment, and more through our Xfinity brand. As the state’s leading provider of high-speed internet, customers also have access to the best home Wi-Fi experience in the country, Xfinity xFi. This state-of-the-art Wi-Fi technology offers advanced speed, coverage, and full customized control for customers’ home Wi-Fi network. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Andy Colley Andy_Colley@Comcast.com Company Website https://washington.comcast.com/

January 18, 2022 08:05 AM Pacific Standard Time

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Osmo From BYJU’s Names Peter Glovin Senior Vice President of Educational Sales

Osmo for Schools

Award-winning STEAM brand, Osmo from BYJU’S, announces Peter Glovin’s appointment as Senior VP of Educational Sales, effective immediately. In this role, Glovin, a seasoned senior edtech sales executive, will develop and implement a U.S. sales strategy for the brand’s educational sales division, Osmo Education, as well as expand its sales team, targeting the Pre-K to Grade 5 education market. Osmo Education celebrated its fifth anniversary last March. “Peter’s proven background in edtech sales and business development will undoubtedly help open doors for Osmo in the education field,” says Cherian Thomas, Senior Vice President of International Business at Osmo from BYJU’S. “While we’ve seen tremendous support from kindergarten and elementary teachers in the past five years who individually purchased Osmo to use inside classrooms across the country, we’d love to build sales and begin support for the education community at the district level.” Glovin’s remarkable track record of success and longevity in sales is defined by his expertise in creating and implementing innovative sales programs, and providing targeted solutions for high-level customers. He was previously Senior Vice President of Sales at MIDAS Education where he led sales efforts for K-12, Higher Ed and Workforce development markets. “I see enormous growth potential for Osmo in the education market,” says Glovin. “The combination of tactile exploration and innovative technology is a powerful package that will help transform the way students learn while in school, and I’m energized by the shared vision that its learning system will be used by many more school kids in the near term, in addition to the focus and dedication of the team leading Osmo. I’m very excited to be part of the worldwide growth of BYJU’S.” Prior to MIDAS Education, Glovin was Vice President of District Relations at BrainPOP, where he led sales efforts for the K-12 supplemental content segment, increasing sales 500% between 2008 and 2019, and helping to expand the company’s domestic K-12 market share to 35%, plus building presence in key states like Texas, New York, Florida, Georgia, Virginia, and California. He was also closely involved in STEM-related product launches and liaising with industry advocacy groups. Before BrainPOP, Glovin held a number of business development roles for educational technology companies. In his early career, he held marketing roles with a number of media and publishing companies. Glovin has a B.A. from Hobart College. About Osmo from BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo from BYJU’s and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://schools.playosmo.com

January 18, 2022 05:00 AM Pacific Standard Time

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The True Cost of Owning a Pet

YourUpdateTV

According to a new Synchrony CareCredit study, seven out of ten pet parents consider their pets as members of the family, yet nearly half underestimated the lifetime cost of care, which ranges from $20K-$55K for dogs and $15K-$45K for cats. The study, entitled “Lifetime of Care,” is based on findings from 1,200 pet owners and 100 veterinarians. Recently, Pet Expert and Author, Andrea Arden, teamed with Synchrony to discuss the survey results and what pet parents can expect. A video accompanying this announcement is available at: https://youtu.be/N8Rwav2Wws8 The research covered an exhaustive list of dog and cat expenses, from first-year expenses (spaying/neutering, vaccinations, pet supplies) to food and health insurance, to end-of-life expenses. The three biggest takeaways for pet parents all point to need for financial preparedness: Pet owners spend as much as $55,000 during a pet’s lifetime. Nearly half of pet owners underestimate the cost of caring for their pets. 30 million U.S. households will face an unexpected pet expense that will cause them financial worry. Pet ownership is on the rise across the United States, and pet parents are spending more than ever before on their pets -- two trends rapidly accelerated by the pandemic. Today, 90.5 million U.S. homes now include a pet. And, one in five households acquired a new pet during the pandemic. The pandemic further fueled the growth of pet ownership, while definitively proving the importance of pet companionship for our overall mental health and wellbeing. Synchrony seeks to build further awareness for the options that can help pet owners be financially prepared, from pet insurance like Pets Best, to pet care credit cards like CareCredit. Together, CareCredit and Pets Best offer a complete financial solution, and card holders can pay for services using their CareCredit card, and then apply the reimbursement from Pets Best towards their CareCredit account. Together, CareCredit and Pets Best help with routine veterinary expenses like annual check-ups, teeth cleaning, microchipping and unexpected emergencies. Unlike other credit cards, CareCredit is a great resource for pet parents because it has deferred interest (up to 18 months), and it’s offered at approximately 25K veterinarian clinics around the country. For more information, visit petlifetimeofcare.com About Andrea Arden Andrea Arden is the author of Barron’s Dog Training Bible, Dog-Friendly Dog Training, Train Your Dog the Lazy Way, and The Little Book of Dog Tricks. Andrea has served as pet expert for Animal Planet, Live with Kelly and Ryan, and The Today Show, and on the Board of Directors of The Animal Legal Defense Fund, Pets for Patriots The Association of Professional Dog Trainers, and Animal Haven Shelter. As the director of Andrea Arden Dog Training, she and her team of experienced and compassionate behavior experts help people develop better relationships with their canine companions using a humane, positive, and scientifically sound approach. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 14, 2022 05:00 PM Eastern Standard Time

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Thriving During Dry January

YourUpdateTV

Dry January – kicking off the New Year by cutting out alcohol for an entire month – is a trend that more and more people are embracing each year. After indulging over the holidays, it’s no surprise that so many people hit the reset button in January. Recently, Co-Founders of Athletic Brewing Company, Bill Shufelt and John Walker, participated in a nationwide satellite media tour to discuss changing the narrative around Dry January, industry trends, and much more. A video accompanying this announcement is available at: https://youtu.be/eGqAehAxn5w Athletic Brewing believes consumers shouldn’t have to “suffer” through a sober January, but instead continue to celebrate in a healthy way by substituting alcoholic beverages with delicious craft brews that forgo the booze but not the taste. “After indulging over the holidays, it’s no surprise that so many people hit the reset button in January,” said Athletic Brewing Company Co-founder Bill Shufelt. “We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It’s no longer about restricting yourself. It’s about rewarding yourself and making better choices.” The non-alcoholic beer market in the U.S. surged to $230 million in 2020. Despite the continuing pandemic, the craft non-alcoholic beer category is up over 300% year-to-date again this year (Nielsen). In just four years of operation, the company has grown from one 10,000 barrel capacity brewery headquartered in Connecticut to an additional 125,000 barrels in San Diego in 2020. In 2022, Athletic will open its third brewery, allowing them to brew more than 150,000 barrels on each, the East and West Coasts to keep up with surging consumer demand. With that level of capacity, Athletic will continue its distribution growth domestically and into new international markets Nearly 50 percent of American adults consume 0.1 drinks or less per week and Athletic offers a beverage that can be enjoyed seven days a week, at any time of day, in just about any venue or occasion. For more information, visit athleticbrewing.com About Bill Shufelt: Co-Founder, Athletic Brewing Company. When Bill Shufelt decided to get healthier and cut back on alcohol, he sought out a flavorful beer to fit his lifestyle. He soon realized there was nothing like that on the market. He wondered if he was left unsatisfied by the current nonalcoholic beer offerings, how many others like him were out there in thirsty silence? In 2017, with a community of like-minded individuals, Bill started Athletic Brewing, the first U.S. based beverage company devoted exclusively to brewing high-quality, nonalcoholic craft beer. Skepticism gave Athletic a first-mover advantage – today, the non-alcoholic beer category is the fastest-growing segment of the entire beer industry – with Athletic Brewing Company at the helm representing over 45% of the category. About John Walker: Co-Founder and Head Brewer, Athletic Brewing Company. John Walker was the Head Brewer at Second Street Brewery in 2017 when Bill invited him to re-imagine what non-alcoholic beer could taste like. It took hundreds of test batches, but the final beer was exceptional. Athletics’ beers have earned accolades throughout the industry, measuring up against full-strength beers, including three gold medals at the US Open Beer Championship 2021 and the recognition of “Craft Brewery of the Year” by Brewbound Magazine. The proprietary process developed by Athletic uses all-natural ingredients to make great-tasting craft beer that just happens to be nonalcoholic. At only 50-70 calories per can, Athletic brews fit into any occasion, so that drinkers don’t have to choose between having great beer or feeling great the next day. About Athletic Brewing: International Beer Challenge 2020 “Brewer of the Year North America,” Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to trail and park cleanups and maintenance. Additionally, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 13, 2022 01:30 PM Eastern Standard Time

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Entertainment Industry Leader Jed Weitzman joins Logitix as Head of Music

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have named Jed Weitzman as their Head of Music. Weitzman brings over 25 years of experience as an executive in the entertainment industry, specializing in talent management, technology, and ticketing. Through this newly created position, Weitzman will lead the music division for Logitix to optimize concert ticket sales through real-time data, dynamic pricing, and distribution. “Jed is one of the most respected leaders in our industry,” said Logitix CEO Stuart Halberg. “He has a proven track record of helping artists and promoters navigate their ticketing strategy and increase revenue. He is joining an all-star team at Logitix that continues to prove that we are the most trusted solution to optimize ticket sales for live events.” Before joining Logitix, Weitzman built the music division for Ticket Evolution and consulted for over 60 major concert tours. He worked directly with agencies, promoters, venues, and managers to create revenue. Earlier in his career, Weitzman oversaw world tours and licensing deals, working with many of the world’s top artists, including Prince, Dave Matthews, Billy Joel, Tom Petty & The Heartbreakers, James Taylor, Jane’s Addiction, and Morrissey. “Throughout my career, I have always taken the approach to consider the artist first,” said Weitzman. “There is nobody helping artists, teams, and promoters more in the ticketing space than Logitix. They represent the present and future of the ticketing industry, and I’m thrilled to lead their music division.” Weitzman’s career started in television, working on shows like Saturday Night Live and Late Night with Conan O’Brien before becoming a sought-after talent manager and TV development executive. He spent nearly 10 years managing careers of comedic talents, including Zach Galifianakis, Stephen Colbert, and Steven Carell. During his time at Brillstein Grey Entertainment, he worked with the writing and production staff of The Larry Sanders Show, Mr. Show, and The Dana Carvey Show. From Oct. 1 through Dec. 31, 2021, Logitix managed 2.4 million tickets that sold for over $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sale outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://logitix.com/

January 12, 2022 11:03 AM Eastern Standard Time

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Kenny Clark Grows Minuteman Press Printing Franchise in McKinney, Texas

Minuteman Press International Inc

Minuteman Press in McKinney, Texas is located at 1502 W. University Drive, Suite 111. Owner Kenny Clark has owned the local printing franchise since August 2014. Operating as an essential business over the past two years, Kenny has consistently grown his sales and helped other local businesses meet their ever-changing needs for custom design, print, and marketing services. Kenny says, “We have worked hard to serve our customers with anything they have needed over the past two years and that hard work has paid off. I was born and raised in Texas, and one thing I did was remain open. I went to work every single day because I wanted to be there to answer the phone when other businesses weren’t. If you could hear the relief in their voices when I answered the phone, you would understand just how huge that personal touch and human connection was at that time.” “I was fortunate enough to remain open as an essential business, and by being there for new and existing clients at a time where they needed me most, that really was a big key to growing our business. Today, I am stronger than I was before the pandemic, and our client base is stronger as well.” -Kenny Clark, owner, Minuteman Press franchise, McKinney, Texas. With eight years of business under his belt including two years of operating under unprecedented circumstances, Kenny is able to share his insights and keys to growth for Minuteman Press in McKinney. He says, “We have many products that are in high demand, and the key to our success is that we sell ourselves through our actions. We offer speed and service, and a job done right, no matter what our clients need.” He continues, “We offer custom graphic design services with fast turnaround, which then leads to fast production of banners, signs, blueprints, business cards and stationery, and anything our clients need or want to grow their business through increased brand awareness and visibility. Direct mail has also been a growth point for us.” Why direct mail? Kenny explains, “I find printing to be one of the absolute core essentials of any marketing strategy. More than ever, we see that there are thousands of emails that get lost in the shuffle and deleted. When you have something in your hand that you can physically hold and touch, you are more likely to take a closer look at it. Emails can get swallowed up by spam filters and deleted with one click, while direct mail has that unique ability to capture someone’s attention because it’s right in their hands.” “Right now, one of my biggest clients is doing direct mail campaigns with us more than any other types of products and services. They have found that direct mail really works for them, and that Minuteman Press is the perfect local partner to help them design, print, and deliver their messages to best reach their target audience.” -Kenny Clark When it comes to marketing his business, Kenny takes a multi-faceted approach. “I tell my team all the time, we don’t just get out there and market for the sake of marketing. I like to say, ‘We quote it to win it.’ We have really focused on marketing ourselves on speed and service, and direct conversations with our clients. We are not the cheapest printer in McKinney, Texas, but if you want and need the job done right, I am your guy.” Kenny has also taken advantage of the proprietary Minuteman Press FLEX software as well as the Internet marketing resources available to him. “We used the FLEX software all of the time when quoting jobs for clients, and it’s a valuable tool to make sure we are managing pricing and production correctly. Specifically, I have been using the CSSP function that helps me see how to properly price orders for quotes based on current pricing trends. A year and a half ago, I really started bolstering our Internet marketing, and that has really paid off as well in generating new business.” “The support from Minuteman Press International has been exactly what it was promised to be. My Regional Vice President Pete Scaglione and the local field team are there for me. When I call them, they will jump through hoops to help me out. If I email the IT team at World Headquarters with a question about the FLEX software or anything else I need, I always receive quick replies that contain precise, detailed answers. We all have the same mindset, and we are all in this together.” -Kenny Clark Prior to franchising with Minuteman Press, Kenny saw his job in the electronics industry take him traveling around the world. “I had a working background in electronics, manufacturing of circuit boards, and business development. Flying everywhere was getting really old really fast and I wanted to be there for my kids. Minuteman Press helped me do that.” When asked about additional reasons Kenny chose to buy Minuteman Press in McKinney, Kenny answers, “At the end of the day, the cost to buy a Minuteman Press franchise was reasonable and cost less than most other franchises. The majority of franchises have the philosophy of ‘the more you make, the more we take.’ Essentially, you are punished for having a successful franchise, but that is not the case with Minuteman Press International. Their royalty cap was the deciding factor for me in joining Minuteman. I am allowed to keep more of my well-earned money and invest it back into the business as I see fit.” Kenny continues, “The other thing that other people don’t realize is the benefit of having low turnover due to the fact that we hire skilled workers. I looked into the fast food industry, and there just seemed to be too much turnover due to the nature of the work as well as other headaches that would carry over into weekends such as staffing as well as food supply.” He adds, “Not having to worry about the business on weekends and having that freedom is huge. You can’t put a price on that.” For those who are researching businesses including Minuteman Press, Kenny’s advice is this: “Ask yourself if you see yourself running the business you are buying Also, are you willing to do the work? The biggest mistake people make is that they open the business and hope that clients will just walk through your doors and automatically come to you. If you don’t get out and market, if you aren’t hustling, you are not going to make it. You have to want it and follow the business model, get out there and go get it. All of your marketing efforts will come back to you and pay off. I can attest to that.” For more information about Minuteman Press in McKinney, Texas, visit their website: https://minuteman.com/us/locations/tx/mckinney. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 10, 2022 10:00 AM Eastern Standard Time

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Tiger Beer inspires fans to set aside their fears and pursue bold ambitions in the Year of the Tiger

Tiger Beer

SINGAPORE - Media OutReach - 4 January 2022 - Tiger Beer, the number one international premium beer in Asia, has today ignited a new movement to encourage people everywhere to set aside their fears and achieve bold ambitions in the Year of the Tiger. The Year of the Tiger will begin at Lunar New Year on 1st February 2022 and marks the perfect opportunity to embody the symbolic power of the Tiger and uncage your bold ambitions for the year ahead. Tiger Beer will be showcasing a series of inspirational stories that show what can be achieved in the Year of the Tiger by going for your ambitions in your own way. Fans across the globe can participate in the movement by responding to the "My Year, My Goals", Instagram "Add Yours" story sticker feature created by Tiger Beer with their own ambitions for the Year of the Tiger. Tiger Beer has also launched a new campaign film entitled 'The Year of Your Tiger', celebrating the optimism and bold ambitions of people across the world ahead of the Year of the Tiger. The film features individuals from all walks of life sharing their determination to ignite their inner courage and make 2022 their year. Sean O'Donnell, Global Brand Director, Tiger®, Tiger Beer comments: "Tiger Beer was born from defying the odds with a bold and courageous spirit. Brewing beer in the tropics was thought to be impossible until we did it. We believe that we are all born with a Tiger inside us - a version of ourselves that knows no limits to what is possible - but few of us are able to uncage it. We're delighted to launch this year-long movement to encourage people everywhere to own the year." A full range of media assets are available here. Follow @tigerbeer on Instagram and Facebook for more updates on the campaign. About TIGER®: Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest-growing beer brands. It is available in more than 50 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that we are all born with a Tiger inside us, a version of ourselves that knows no limits to what is possible. But we often succumb to the status quo because unlike a Tiger, we fear failure. Tiger® is igniting a movement to encourage people everywhere to set aside their fears and achieve their boldest ambitions in the Year of the Tiger. For more information, please visit www.tigerbeer.com. About HEINEKEN HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs more than 80,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website. Follow us on LinkedIn, Twitter and Instagram. Contact Details Archetype Contact tigerbeer@archetype.co HEINEKEN Hannah Nottage hannah.nottage@heineken.com

January 04, 2022 07:00 AM Eastern Standard Time

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