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tvScientific Partners with Adjust for CTV Integration

tvScientific

“We are thrilled to partner with tvScientific to deliver comprehensive CTV measurement for mobile app marketers in a reliable, transparent, and scalable way,” said Gijsbert Pols, director of connected TV and new channels at Adjust. “As viewers take on an increasingly more active role in their content consumption, it’s paramount for marketers to measure success across screens against their set KPIs for increased optimization of campaign performance.” Leading, connected TV performance advertising platform tvScientific, today announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement. The launch of the strategic partnership will now enable mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by gathering large amounts of granular first- and third-party data onto one platform. This allows marketers to target and assess their highest quality users from impression to post-install events. Leveraging tvScientific’s proprietary, deterministic ID technology, in tandem with Adjust’s attribution data, mobile marketers can now attribute cross-device, with full, holistic visibility into CTV impressions and its ability to drive installs. Marketers can then analyze performance of their campaigns inside Adjust, providing a complete picture of their UA marketing strategy across all channels. “We believe CTV represents the largest growth opportunity for app marketers. This partnership is designed to unlock that potential by providing unprecedented control, flexibility of media buying strategies and transparency at every point in the customer journey,” said Jason Fairchild, CEO at tvScientific. “Through tvScientific’s end-to-end solution, app marketers will be able to optimize omnichannel strategies and accelerate campaign performance.” Mobile marketers’ precision targeting capabilities are further enhanced through their ability to target across 15K unique audience segments, including age, gender, interests, and behavioral habits, or via pre-built audiences. Leveraging granular data, tvScientific enables mobile marketers to optimize their performance through campaign controls, data transparency down to log level, and automated optimization. Marketers will be able to increase campaign optimization and validation of ROI through Adjust’s ability to unify all marketing channels onto one platform. Additionally, marketers will be able to have adjusted insight into walled gardens through tvScientific’s always-on incrementality testing. tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps. Learn more about Adjust at www.adjust.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

May 17, 2022 09:00 AM Eastern Daylight Time

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Data Integrity Company Claravine Secures $16 Million in Series B Funding

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, announced a $16 million Series B funding round. The round was led by Five Elms Capital with participation from existing investors Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund and Silverton Partners. This new funding will help Claravine meet its aggressive growth goal of doubling its headcount this year, accelerating product development, and investing in its integrations to automate data standards across digital experiences. Founded in 2012, Claravine empowers a proactive approach to data by activating standards across people and technology – bridging the silos that limit speed and decisions. The company has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour, Ancestry and Vanguard and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, The Data Standards Cloud helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI. This latest round of funding comes as Claravine continues to experience significant company growth. As first-party data becomes paramount and industry-wide demand grows for more solutions for data standardization, measurement, and personalization, Claravine is substantially expanding its integration library to be compatible with more of the major platforms powering digital advertising, including measurement solutions, creative optimization and customer data. Funding will also enable the company’s investment in talent and plans to hire key roles for teams in the disciplines of product management, engineering, sales, customer success and marketing. "CX-focused organizations are frustrated by an ever-growing trove of marketing data they can't trust or use in a timely way. There are many tools, workarounds, over-engineered spreadsheets, ETLs, etc. to manage the problem, but these only treat the symptoms,” said Verl Allen, CEO, Claravine. “We've been able to pioneer a new category by refocusing the process and developing a healthier overall organizational approach to data. Rather than being reactive and improving data quality after the fact, we help our customers proactively build in data integrity from the start using standards. We have found this approach to be most effective because, by controlling inputs, companies have the ability to adapt and react to any market change – including what the industry is experiencing with marketing measurement." “Claravine has carved out a new category that continues to redefine how top brands manage their digital experience. We have been exceptionally impressed by Verl, his team and their mission,” Stephanie Schneider, Partner at Five Elms Capital, said. “Claravine is positioned to become a dominant player in the space as it continues to scale its platform and offerings. We are proud to support the company on this exciting growth trajectory.” In addition to raising its Series B, Claravine was also recently named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. The company has ranked consecutively for the last five quarters in categories such as best relationship, support and easiest to do business in the enterprise relationship index for the data governance category. About Claravine Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. About Five Elms Capital Five Elms Capital is a leading growth equity firm that invests in fast-growing B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. For more information, visit www.fiveelms.com. Contact Details Michael Kocher Kite Hill PR claravine@kitehillpr.com Company Website https://www.claravine.com/

May 17, 2022 08:00 AM Eastern Daylight Time

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Myles Peacock Appointed Worldwide CEO of Investis Digital

Investis Digital

Investis Digital, a leading global digital communications company, announced today that Myles Peacock has been appointed worldwide chief executive officer, effective immediately. In his role, Peacock will focus on driving the global executive team’s strategic vision, client service and performance offerings to support the evolving needs of its clients and the market. Peacock is a proven innovator and visionary leader with more than 20 years of marketing communications experience living and working across Asia, Europe and North America. An Omnicom veteran, he most recently served as global CEO of CreativeDrive, where he built the company into one of the largest global content creation and production studio networks. Under his leadership, CreativeDrive gained industry recognition as a new business model that challenged the advertising agency status quo with an innovative approach to content ideation, creation and production. The company was acquired by Accenture Interactive in August 2020 to bolster the company’s content expertise at scale. This appointment marks an exciting new chapter for Investis Digital as it looks to further deepen its technology-driven digital services and solutions across specialty practice areas in corporate communications, investor relations, life science s, talent acquisition and broader marketing services to help drive measurable business performance for its more than 1,400 global client partners. The company’s client roster includes Vodafone, Russell Athletic, Rolls-Royce and many more. Peacock said, “I simply could not be more excited to join Investis Digital, which has been on a remarkable journey of constant reinvention, having grown internationally both organically and via numerous strategic acquisitions. Investis Digital has a unique opportunity as a market maker with Connected Content™ to provide both existing and future clients a scaled platform that drives accelerated growth outcomes with success measured." Nigel Morris, chair of Investis Digital, said, “The appointment of Myles is the result of an extensive search for a CEO who embodies Investis Digital’s global values of embracing clarity, bringing passion, innovating, and inspiring greatness. His extensive cross-cultural knowledge and depth of understanding of how interconnected teams work globally make him the right person to lead Investis Digital through our next chapter of growth.” About Investis Digital Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. A unique blend of expertise, technology and "always on" service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit www.InvestisDigital.com Contact Details Investis Digital Kristen Kalupski +1 312-933-6714 kristen.kalupski@investisdigital.com Company Website https://www.investisdigital.com

May 17, 2022 04:56 AM Eastern Daylight Time

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Steve Weber Reflects on 30 Years in Business As Minuteman Press Franchise Owner in Norwich, CT

Minuteman Press International Inc

Located at 595 W. Main Street, Minuteman Press in Norwich, Connecticut first opened in August 1992. Owner Steve Weber shares the following insights and advice as he reflects on celebrating 30 years in business: “I guess looking at it from the outside 30 years is quite an accomplishment, especially when you realize I was 40 years old when we started. I think that this milestone means it is almost time to retire. Our success can be attributed to a number of things. For the first 25 years, my wife and partner Gail helped grow the business and keep me on track. Since she has retired, I think our continued success can be attributed to surrounding myself with the best people as well as giving excellent customer service and evolving our business to meet the times. Our equipment and services have definitely evolved. Several years ago, we became an all-digital shop. We have invested in the equipment needed to provide excellent quality with the quick turnaround time our customers expect. We also have great suppliers who can provide old school offset printing when the job calls for it. We have expanded into the ad specialty market and learned the specifics of selling clothing. We have also invested in mailing equipment. This has been an excellent complement to our printing. We never sell a large printing job without asking, ‘What are you doing with this printing?’ Often, the answer has been we are mailing it. Providing mailing has earned us many new customers. Our community is relatively rural. We do not have any trade binderies to help support our business. To that end we have invested in our own bindery. We have a collator / booklet maker, as well as a perfect binder and a small die cutting unit. To complement the mailing services, we also have a folder inserter. We do over 100,000 business cards per month so we added a slitter cutter to automate that service. The machine is relatively slow but we have nicknamed it ‘set it and forget it.’ The person in bindery can set it up and do another job while it is running. We are proof that ‘print is dead’ is not truthful. Our customers still want business cards to hand out and annual reports to distribute. We also work with many nonprofits who have learned that the best return on fundraising is by mailing the information. Email just does not work to this end. Minuteman Press International has guided us every step of the way. From our first meeting with Roy Titus to now working with Nick Titus, we always feel comfortable. We have been fortunate to have Ron Rubin as our New England Regional Vice President. His wisdom and guidance have kept me focused on the goal of success. The proprietary software we used originally developed by Minuteman Press has also evolved. The current FLEX management software has been a great help especially when training employees in our company. We have been fortunate over the years to introduce more than a few other people into the Minuteman Press system. Our son Michael and his wife Lindsey now have 3 Minuteman Press locations of their own in Enfield, CT, Springfield, MA, and Brattleboro, VT. We did a mailing a number of years ago to the printers in our area. We have been able to acquire four different independent businesses who were competitors. It creates a win/win because the owners are typically retiring and they know their clients will be left in good hands. Lastly, this is not a business for an absentee owner. You must work in your business to succeed. After 30 years, I no longer work 50 hours/week, but I am still involved. My staff now does the heavy lifting but when we are bidding a large project, I appreciate them reaching out to me to utilize my years of experience.” For more information on Minuteman Press in Norwich, CT, visit https://minuteman.com/us/locations/ct/norwich/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

May 16, 2022 10:00 AM Eastern Daylight Time

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Comcast Continues to Champion Latinas in Tech and Their Mission to Lead with Purpose

Comcast California

Comcast’s long-time partner Latinas in Tech (LiT), a non-profit organization with the mission to connect, support and empower Latina women working in the technology industry, is celebrating its sixth annual summit connecting Latinas from 758 technology companies from around the world. This year's theme is Leading with Purpose and the event will reunite, virtually, more than 2,000 Latina technologists, business leaders, philanthropists, investors, developers, innovators, designers, and content creators from May 18th to 20th. Since 2017, Comcast has supported Latinas in Tech with more than $400,000 in grants and has been the summit's presenting sponsor since its inception six years ago. In addition to giving monetary grants, Comcast was instrumental in creating the Career Hub and a suite of professional development trainings that will be launched in September 2022. "Hundreds of companies now publish job openings at Latinas in Tech's career board as they benefit from a highly skilled pool of Latina talent,” said Rocio van Nierop, Co-Founder and CEO, Latinas in Tech. “At the same time, we want to make sure that we have a solid and growing pipeline. With Comcast's help, this Fall we will launch a suite of professional development trainings that will be available to Latinas from anywhere in the world at no cost. These resources will help lift up our community and give Latinas the access and representation they deserve within the Tech Industry." Over the years, Comcast’s ongoing commitment to and investments in Latinas in Tech have helped the organization: Build a robust online Career Hub that serves as an exclusive recruitment tool between partner technology companies and LiT members; Develop mentoring programs to foster the advancement of Latinas in technology careers; Provide hands-on leadership workshops and online professional development opportunities; and Host monthly networking Meetups “Comcast was one of the first companies to commit to supporting Latinas in Tech and our existence and expansion would not have been possible without Comcast's support,” said van Nierop. “While most companies write checks to meet their corporate social responsibility program benchmarks, Comcast has proved time after time that they are a deeply engaged partner and highly involved advocate for increasing Latina representation in the Tech industry.” “Latinas in Tech’s mission aligns perfectly with Comcast’s commitment to investing our resources in ways that help communities realize the transformative potential of media and technology to solve problems, improve lives and create opportunity,” said Lorena Hernandez, Community Impact Director for Comcast in California. “Comcast is proud to partner with and invest in Latinas in Tech for their ongoing strategic focus on empowering and educating Latinas. We believe this investment will help create a more diverse, equitable and inclusive workforce in the technology industry.” The Latinas in Tech 3-day online conference will feature multiple workshops, including a special track designed for senior employees looking to grow into Executive Director positions, ERG leaders, and members striving to drive their ERG towards excellence. This year's themes are Why Representation Matters: Becoming an Advocate For Latinx Talent In Tech; Your Path To Corporate Boards, and Empowering Internally: The Importance Of Recruiting, Advocating and Mentoring Amongst Latinx Employees. Latinas in Tech will be donating 50% of all 2022 Summit ticket sales to aid the Ukrainian people. For more information about Latinas in Tech Summit 2022, please visit: https://latinasintechsummit.org/press About Latinas in Tech Summit Since 2017, Latinas in Tech has hosted an annual conference to bring together influential Latinas working in technology. At the Latinas in Tech Summit, you’ll join over 3,000 Latina techies and tap into the most powerful network for landing tech jobs and growing your tech career. For more information, visit https://latinasintechsummit.org/ About Latinas in Tech Latinas in Tech is a non-profit with humble origins. What started as two friends in need of career support is now a global community of almost 20,000 Latinx women. Our group began in Silicon Valley in 2014 and has since expanded to 20 additional cities with a local footprint around the world. Our mission is ambitious, just like our members: we seek to reshape the tech industry so that Latinx women are not only well-represented but also thriving in the ecosystem. For more information, please visit www.latinasintech.org About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Adriana Arvizo +1 925-200-1919 Adriana_Arvizo@comcast.com Latinas in Tech Ana Bretschneider press@latinasintech.org

May 11, 2022 09:15 AM Pacific Daylight Time

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Kivvit Named Reed Awards’ Public Affairs Firm of The Year for Third Year in a Row

Kivvit

Kivvit was recognized across a range of categories at the 2022 Reed Awards last week, becoming the first firm to earn the title of Public Affairs Firm of the Year for three consecutive years. Kivvit also won 10 awards for its impactful work with the State of New Jersey Department of Health, demonstrating the success of the firm’s data-driven and strategic creative and messaging approach around business, politics and public advocacy issues. The awards spanned across best in TV (English and Spanish language), online video, use of AR, and more. Kivvit has worked to amplify Department of Health messaging and resources to change public behavior and mitigate the effects of COVID-19 since the early stages of the pandemic in April 2020. Since then, Kivvit’s work has evolved to encompass a multitude of strategies, leveraging state-of-the-art insights and thousands of ads in dozens of languages. This high-impact work with the Department of Health has led to measurable, life-saving results reflected by an improvement in statewide COVID-19 testing rates and the success of the state’s vaccination efforts. Kivvit also secured a win for work with the Environmental League of Massachusetts IE PAC on an environmental and climate advocacy platform for Boston Mayor Michelle Wu’s mayoral race. See the full list of Kivvit’s wins here. This recognition comes on the heels of Kivvit’s success at this year’s PRovoke SABRE Awards, winning four of the most prestigious awards in North America for work with the New Jersey Department of Health and Anheuser-Busch. Of Kivvit’s work with the New Jersey Department of Health, Paul Holmes, chair of the SABRE judges, described the campaign as “everything our judges are looking for in a modern 21st century public relations campaign. It was data-driven, with sharp insights and impressive creativity across multiple channels, and—most important—it resulted in real, measurable behavior change. It’s no exaggeration to say that this campaign saved lives.” About Kivvit Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C. Kivvit has earned over 60 awards and recognitions in the past 5 years, including Public Affairs of the Year (Reed Awards), Digital Agency of the Year (PRovoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and a Best Agency to Work For (PRovoke). Kivvit also leads O'Dwyer's national rankings of independent communications firms across multiple categories, including #1 for Real Estate Finance & Development, #2 for Energy and Non-Profit, #4 for Purpose and Corporate Social Responsibility. To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit. Contact Details Zach Silber +1 212-929-0669 zsilber@kivvit.com Company Website https://www.kivvit.com/

May 10, 2022 02:19 PM Eastern Daylight Time

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Goodway Group Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022

Goodway Group

Goodway Group has been named to Inc. magazine’s annual Best Workplaces list. Featured in the May/June 2022 issue, hitting newsstands on May 17, 2022, and prominently featured on Inc.com, the list is the result of a comprehensive measurement of American companies that have excelled in creating exceptional workplaces and company culture, whether operating in a physical or virtual facility. Goodway Group is an independently-owned, professional marketing services firm at the intersection of media, technology and data, partnering with clients to advance their business objectives. The agency, powered by the brightest humans at the forefront of the ad tech industry, eagerly embraces change – continually adapting and innovating to lead the way for modern marketers to trailblaze through the digital frontier. Inc’s Best Workplaces is the latest recognition to be awarded to the forward-thinking agency for its unique work culture that prioritizes professional growth and flexibility, as well as excellence in its client service areas. A remote workforce pioneer, Goodway Group adopted the work-from-home model more than 14 years ago to provide its employees with the flexibility to work when, where and how they want regardless of their circumstances. Coined as “work-life” integration, the model enables employees to maintain a healthy work-life balance. The agency’s benefits package and novel company programs reflect its values and commitment to creating a culture focused on the whole individual that prioritizes both personal needs and professional development. This includes industry staples like a flexible work model as well as novel programs and initiatives including Dedicated Development Days, which benefits employees by allowing uninterrupted time for professional development each month and Goodway Cares, a 501(c)(3) founded in 2016 that allows employees to support the agency in providing pro-bono strategy, consulting and media execution to budding non-profit organizations. Learn more on Goodway Group’s Careers page. After collecting data from thousands of submissions, Inc. selected 475 honorees this year. Each company that was nominated took part in an employee survey, conducted by Quantum Workplace, which included topics such as management effectiveness, perks, fostering employee growth, and overall company culture. The organization’s benefits were also audited to determine overall score and ranking. “We are honored to be named an exceptional workplace by Inc’s Best Workplaces. Our award-winning culture is attributed, in part, to our ability to remain fiercely independent. In our industry, our competitors are often large, publicly held agencies who have a responsibility to a variety of stakeholders,” commented Dave Wolk, CEO at Goodway Group. “We are fortunate to answer only to our employees and our clients, which allows us to stay hyper-focused on their best interests and collaboratively drive meaningful business outcomes. We refer to this as our infinity loop – we take care of our employees, so they take care of our clients. It has become a virtuous cycle that propels us forward with innovation and fortitude.” “Not long ago, the term ‘best workplace’ would have conjured up images of open-office designs with stocked snack fridges,” says Inc. editor-in-chief Scott Omelianuk. “Yet given the widespread adoption of remote work, the concept of the workplace has shifted. This year, Inc. has recognized the organizations dedicated to redefining and enriching the workplace in the face of the pandemic.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. About Inc. Media The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. About Quantum Workplace Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 10, 2022 02:00 PM Eastern Daylight Time

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DermTech Helps Detect Skin Cancer Through a Smart Sticker Instead of a Scalpel

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/9SD9aKn3328 Would it surprise you to know that one in five Americans develop skin cancer by the age of 70? In fact, more than two people die of skin cancer in the U.S. every hour. It is one of the deadliest forms of skin cancer and one of the most common cancers diagnosed in the U.S. Because of the nation-wide closures of dermatology offices during the pandemic, there was a significant delay in routine cancer screening which impaired referrals for preliminary cancer diagnoses. This means there is a potential backlog of undiagnosed skin cancers. Even prior to the pandemic, only 16 percent of Americans ages 18-29 surveyed in a 2018 study stated that they visited a dermatologist’s office in the past 12 months. What if there were an innovative and painless ways to get your moles checked at home via a telehealth appointment and under clinician supervision? DermTech’s reliable and patient-friendly test, the DermTech Melanoma Test, enhances early melanoma detection by accurately ruling out melanoma. It uses a non-invasive Smart Sticker to gently lift skin cells from the surface of the skin, which are tested for the presence of genomic markers associated with melanoma. A negative test result means there is greater than 99% probability that the mole is not melanoma. The Smart Sticker is simply pressed onto the spot, lifted off and then sent to DermTech’s lab. Patients can access the DermTech Melanoma Test at dermatologists’ offices, through certain primary care providers or remotely via telehealth in 44 states. For more information visit: https://dermtech.com/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 10, 2022 01:30 PM Eastern Daylight Time

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The Hidden Cost of Debt on Your Mental Health

YourUpdateTV

May is Mental Health Awareness Month, and with 80% of Americans in debt amid inflation and rising interest rates one of the biggest factors impacting our mental health that not enough people are talking about is financial debt. Recently, licensed clinical psychologist and National Debt Relief Financial Wellness Board Member, Dr. Regine Muradian conducted a satellite media tour to discuss why self-care is important during challenging financial times. A video accompanying this announcement is available at: https://youtu.be/h_cczQ9fKS8 A recent survey by National Debt Relief sought to uncover “The Hidden Cost of Debt” to understand the spiraling impact of debt on mental and physical health. The national survey of two thousand Americans revealed a hunger to have a game plan in place so they feel confident in their ability to tackle debt while living their life mentally, physically and financially well. National Debt Relief has helped over 450,000 clients settle their debt by working with creditors and banks to negotiate down the total amount owed in as little as 24-48 months. What’s more, 95% of clients are in a better financial situation, and they are 4x more likely to reach their financial goals and save after one month of completing National Debt Relief’s program. Some of the survey findings include: 7 in 10 people feel like a black cloud hangs over them when they have to pay a bill or loan People lose 200 hours of sleep per year over their debt & have 3 debt nightmares a week 3 in 5 Americans have considered putting off marriage to avoid inheriting their partner’s debt 54% believe having a partner who is in debt is a major reason to get a divorce 69% of respondents said being in debt has made them withdraw from the things they love Continuing to look at the future, 3 in 4 want to pay off all debt so their children won’t have to suffer Nearly three-quarters of those polled wish there were tools and resources available to help them when they were at their worst in debt ( 73% ). While it is very important to deal with the monetary side of debt, it’s also critical to understand how our finances can have a toll on mental health and relationships with friends, relatives, and spouses. Dr. Muradian shares her tips and insights on the best ways to cope with and overcome the hidden costs and burden of debt: Establishing a plan for getting out of debt and get back in control Prioritizing self-care practices through the journey to support mental health, such as: Reframing thoughts by shifting from “I’m in debt” to “I have a plan to get out of debt”. Doing one activity each day for oneself like exercising or reading Having transparent conversations with loved ones (partner, spouse, family or friends) to avoid feelings of isolation. To get started on the path to financial stability, visit nationaldebtrelief.com or call 800-927-6955 for a free consultation. About Dr. Regine Muradian: Dr. Regine Muradian is a licensed clinical psychologist, children’s author, speaker, consultant and mental health advocate. In her clinical practice, Dr. Muradian works with children, adolescents, and adults who present with a wide range of emotional stressors. She specializes in Anxiety and is a Certified Clinical Anxiety Treatment Professional (CCATP), ADHD, Depression, Eating Disorders/Body Image and Executive Functioning and Leadership Training. Dr. Muradian is also a specialist in Psychological, Personality and Neuropsychological Assessments. Dr. Muradian is fluent in French, Romanian, and incorporates her multicultural background and experiences in her clinical practice and trainings. Her focus is on helping people find their passion through exploring their inner strengths and bring these to the surface. There is no age limit to success as it all starts with an idea. How you generate and create that idea is the path to ultimate success. Dr. Muradian has been featured as a national renowned parent expert in outlets not limited to: Good Day LA, UK Talk Radio, WFLA Channel 8, Architectural Digest, FabFitFun, Huffington Post, MSN, CV Weekly, Thrive Global, and Healthline. About National Debt Relief: National Debt Relief (NDR), a BBB A+ Accredited business that helps consumers get out of debt and is committed to empowering people on their financial journey, bringing them back to living their lives and away from focusing on debt. NDR offers a successful alternative to bankruptcy, credit counseling or taking on new loans. As a top-rated debt relief company in the U.S., NDR is proud to have positively impacted the lives of hundreds of thousands of people on their journey to become debt-free. NDR wants to make sure clients succeed and have the best chance to regain control of their finances. Founded in 2009, NDR is values-centric; built on integrity, growth and connection. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 09, 2022 01:00 PM Eastern Daylight Time

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