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Fine Fragrance House LilaNur Parfums Launches in US Market

LilaNur Parfums

India is alive with scent; from the aromatic rose fields of Aligarh, to the jasmine fields of Tamil Nadu and the peppery spice gardens of Kerala, dozens of exquisite ingredients used in fine fragrances are cultivated in these regions, stretching over centuries, back to the time when India was famed for its art and sophisticated use of perfumery. Still, there has yet to be an exceptional fine fragrance line from India; until now. The launch of LilaNur Parfums as India’s first luxury fragrance house, celebrates the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in Madurai and crafted in Grasse, LilaNur Parfums is India’s scented love letter to the world. The story begins with Anita Lal and her deep fascination with the vivid colors and heady scents that punctuate everyday life across the subcontinent. She founded Good Earth, India’s leading design house in 1996 to celebrate the designs and stories of India. It has been Anita’s dream to create a fine fragrance brand based on the authenticity of Indian ingredients, modern perfumery expertise and the reintroduction of the sensual tradition of scenting with Attars; perfumed-oils. In Paul Austin - who Anita commissioned to help her create LilaNur Parfums - she found a kindred spirit with a love for Indian flora and deep expertise in international perfumery and brand development. Formerly the Senior Vice President for the Fine Fragrances division at Givaudan, he founded Austin Advisory Group, an award-winning creative agency focused on storytelling and the senses, while on a research trip to India in 2009. LilaNur Parfums embodies his dedication to spotlighting the terroir of natural ingredients, and his admiration for the beauty, craft, and cultural traditions of India. The story of LilaNur Parfums began in the fragrant flower fields of Southern India, where the house soon forged a deep relationship with the proprietors of Jasmine C.E., India’s largest source of floral absolutes for the international fine fragrance industry. These Indian flowers - distilled and extracted for use by the world’s most renowned master perfumers - are grown and harvested by a community of 5000 women. Propelled by Anita’s belief that community is at the heart of culture, and at the heart of India’s floriculture are the communities of flower growers and harvesters, she established the Rosabagh Foundation. Its mission is to help sustain the livelihoods of this community by initiating various social impact programs aimed at enhancing the quality of their lives and providing access to social enterprise. By pairing agricultural expertise and extraction know-how at the source, along with perfumery expertise from Grasse, LilaNur Parfums was able to develop each scent with an unbroken and traceable line from cultivation to creation. The LilaNur Parfums range includes seven Eau de Parfums and three alcohol-free, oil-based scents, called Attar Absolus. For the Eau de Parfums, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Six of the Eau de Parfums have been composed around Indian ingredients such as Jasmine Sambac, Tuberose, Rose Centiolfia, Vetiver, Davana, and Agarwood. The seventh Eau de Parfum - named Incarnation - embodies the design dialogue between India and France. Attars are a uniquely Indian scenting tradition used for centuries to scent the body and enrich the soul. LilaNur Parfums has collaborated with the Firmenich Naturals Innovation Group in Grasse to develop a modern attar formulation using a proprietary infusion process in which pure floral absolutes and sustainably sourced sandalwood are macerated together for over 100 days. The result is a collection of Attar Absolu oils that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin. LilaNur Parfums is available exclusively at Bergdorf Goodman and lilanur.com. Prices range from $275 (100ml Eau de Parfums) to $420 (30ml Attar Absolus). “True luxury is in the details of everyday living. It is in being surrounded by pure and natural scents and materials that have been handcrafted and thoughtfully designed to engage the spirit.” - Anita Lal, Founder LilaNur Parfums For more information on LilaNur Parfums, visit lilanur.com or find them on Instagram @lilanurparfums ### CONTACT: Laura Schroeder; BPCM lschroeder@bpcm.com M: 631-885-2464 Contact Details BPCM Laura Schroeder +1 631-885-2464 lschroeder@bpcm.com Company Website https://www.lilanur.com/

November 10, 2021 10:00 AM Eastern Standard Time

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Michigan Association of Public Safety Communications Officials Recognizes Phyllis Fuller from Peninsula Fiber Network

Peninsula Fiber Network

Peninsula Fiber Network, LLC (PFN), a leading provider of fiber optic-based telecommunications and Next Generation 911 services throughout Michigan, Wisconsin, and parts of Minnesota was pleased to learn that one of its key employees received statewide recognition. PFN Employee Receives APCO Presidents Award The Michigan Association of Public Safety Communications Officials (APCO) held its annual awards banquet in Frankenmuth on October 21, 2021. Each year, awards are presented to 911professionals recognizing their service and dedication to the profession. This year, Phyllis Fuller of Peninsula Fiber Network received the Michigan Chapter APCO President’s award. Phyllis has been a member of Michigan APCO for the past 15 years and is known for her positive attitude, being a problem solver and one of great integrity who makes decisions based on what is best for the organization. She has served as the Michigan chapter treasurer since 2009 and was recently appointed to the National Awards Committee. Phyllis is a NG911 Program Coordinator for Peninsula Fiber Network since January 2018. She previously served as the Director at Barry County Central Dispatch. Tim McKee, NG911 Director for Peninsula Fiber Network, stated, “Phyllis is a dedicated leader on our Next Generation 911 team. We are excited that Michigan’s 911 community has recognized Phyllis for the countless hours she has spent working to ensure the State has the best emergency services network in the county.” #### Contact Details Peninsula Fiber Network, LLC (PFN), General Manager Scott Randall +1 906-232-1012 srandall@pfnllc.net

November 10, 2021 08:00 AM Eastern Standard Time

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Powering Through a Sore Throat: Understanding the Symptoms and Seeking Relief

YourUpdateTV

From a first date to a big audition, to an important presentation, having a sore throat can easily put a damper on important moments and your everyday life. Recently, Family Medicine Physician, Dr. Jennifer Caudle, teamed with Mucinex and YourUpdateTV on a satellite media tour to discuss how to relieve sore throat symptoms. With another cold and flu season upon us, we know the impact of symptoms like cough, body aches, fever and more can really impede on our everyday lives. Recent findings show that sore throat pain is one of the top three most debilitating symptoms alongside fever and migraine. To better understand the impact sore throat pain has on people’s lives, Mucinex surveyed 2,005 U.S. adults in partnership with One Poll* about their experiences coping with it. Despite this, 55% of people are most likely to “power through” a sore throat—meaning they would continue working, going to school, running errands, completing housework, etc. while dealing with difficult sore throat pain. While cold and flu season can be so unpredictable each year, there are many over-the-counter medications that can be of help in relieving those unpleasant symptoms. For instance, Mucinex recently introduced Mucinex InstaSoothe, a new product line of lozenges and sprays designed to numb, soothe and relieve that sore throat pain. The lozenges contain ingredients like Hexylresorcinol (also known as Hex), a local anesthetic for topical use on the mucous membranes, which helps to deliver that ‘numbing’ effect to throat and mouth, providing that much needed relief. The holiday season adds more to-dos and pressure, causing us to set high expectations and race to accomplish tasks. According to Dr. Caudle, if your energy is low, simply rest and take the time you need to focus on important tasks. Keep those vitamins handy and be sure to fuel your body with the right nutrients to help maintain a healthy immune system. Finally, for those of you back at work or school, be sure to bundle up in the colder weather, wear a mask, wash your hands and remember to continue social distancing. People must use over-the-counter products as directed. If your symptoms persist, you should contact your healthcare professional and get checked out if deemed necessary. For more information on how to power through this cold and & flu season, visit Mucinex.com. About Dr. Jennifer Caudle: Dr. Jen Caudle is a board-certified family medicine physician and associate professor in the department of Family Medicine at Rowan University-School of Osteopathic Medicine. She appears regularly as an on-air health expert for local and national news outlets, including ‘The TODAY Show’, CNN, FOX News, PBS, Fox 29 Philadelphia News, and many others. Dr. Jen’s health articles have been published in The Daily Beast, CNN.com, and ABCNews.com, among others. Dr. Jen graduated with honors from Princeton University and earned her medical degree from UMDNJ – School of Osteopathic Medicine. About the Survey*: This random double-opt-in survey of 2,005 Americans was commissioned by Mucinex between August 26 and August 30, 2021. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research ( AAPOR ) and the European Society for Opinion and Marketing Research ( ESOMAR ). About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 09, 2021 05:00 PM Eastern Standard Time

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National Family Caregivers Month

YourUpdateTV

National Family Caregivers Month – celebrated each November – is a time to recognize and honor family caregivers across the country. Caregiver Action Network (CAN), the nation’s leading family caregiver organization, selects each year’s theme for National Family Caregivers Month and spearheads the celebration of National Family Caregivers Month nationally. Recently, John Schall, Chief Executive Officer of the Caregiver Action Network, participated in a nationwide satellite media tour to discuss National Family Caregivers Month and the importance of honoring those caring for a loved one. For National Family Caregivers Month 2021, the #CaregiverAnd Campaign encourages family caregivers to celebrate the identities and passions that enrich their lives. This digital campaign will highlight the other roles, activities, and passions that make up the lives of family caregivers. #CaregiverAnd will also raise awareness of family caregivers as people realize that their daughter’s piano teacher may be caring for her husband with lung cancer, or the mail carrier they see every day may be caring for his dad with Alzheimer’s. Far too often the role of family caregiver overshadows the identity of those caring for their loved ones. As family caregivers juggle their many responsibilities, they may lose sight of who they are beyond the caregiver role. As you focus all your attention on caring for your mom with leukemia, the fact that you’re an architect who loves to do crossword puzzles sometimes gets pushed to the side—and this campaign aims to change that. A person’s sense of self makes their life complete. This is an essential component of self-care that can ultimately prevent caregiver burnout and depression. For more information, visit www.CaregiverAction.org About John Schall: As the Chief Executive Officer of Caregiver Action Network, John Schall is the organization’s content expert, responsible for articulating CAN’s vision, developing the organization’s strategic plan and leading the organization’s advocacy efforts. Recognized nationally as a thought leader on caregiving issues and trends, John effectively links private sector goals with health care public policy. John leverages his 30+ years of expertise in a wide range of policy fields, including healthcare, labor, education, economic development, taxation, and budget policy, to develop programs and strategies to solve the nation’s looming caregiver crisis. About Caregiver Action Network: Caregiver Action Network ( www.CaregiverAction.org ) is the nation’s leading family caregiver organization working to improve the quality of life for more than 90 million Americans who care for loved ones with chronic conditions, disabilities, disease, or the frailties of old age. CAN serves a broad spectrum of family caregivers ranging from the parents of children with significant health needs, to the families and friends of wounded soldiers; from a young couple dealing with a diagnosis of MS, to adult children caring for parents with Alzheimer’s disease. CAN reaches caregivers on multiple platforms. CAN (the National Family Caregivers Association) is a 501(c)(3) non-profit organization providing education, peer support, and resources to family caregivers across the country free of charge. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 09, 2021 05:00 PM Eastern Standard Time

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EagleTree Capital Acquires The Channel Company, a Leading Provider of Business Services for the IT Sector

The Channel Company

The Channel Company (or the “Company”), a leading provider of business services for the IT sector, and EagleTree Capital on behalf of its private equity fund EagleTree Partners V (“EagleTree”), announced today that EagleTree acquired The Channel Company from Stone-Goff Partners, a leading lower middle market private equity firm. The Channel Company is a leading provider of mission-critical business and marketing services for IT vendors, solution providers and distributors, with a full suite of solutions for the IT ecosystem including content, consulting, marketing and agency services, events and conferences, and data and analytics. The Company owns CRN.com, the most trusted media brand in the B2B IT channel sector and has the largest database of solution providers in the industry. The Channel Company’s management team will remain unchanged with Blaine Raddon as CEO and Rob Wiseltier (one of the Company’s founding partners) as CFO. Founding partners Bob Faletra, Dan Dignam and Lisa MacKenzie will continue in their roles as advisors to The Channel Company. “We are very excited to partner with EagleTree, an investor with deep experience in the B2B and business services sectors, and believe they have the resources we need to help drive our strategy forward,” said Blaine Raddon, CEO of The Channel Company. “EagleTree’s support will help The Channel Company accelerate the build out of our integrated solutions and bolster our ability to support the growing strategic needs of the global IT ecosystem.” Michael Struble, Senior Partner at EagleTree, said, “The Channel Company has built its reputation by helping to drive superior results for the largest technology companies in the world. We look forward to supporting the Company’s strategic growth plans to deepen its customer relationships and expand its capabilities with data and analytics.” “The Channel Company’s singular focus on all things information technology puts it on the forefront of a major technology investment cycle,” added Anup Bagaria, Co-Managing Partner at EagleTree. “We have been very impressed with Blaine and the rest of the management team and cannot wait to partner with them on this next phase of growth.” JEGI CLARITY acted as exclusive financial advisor and Fredrikson and Byron P.A. served as legal advisor to The Channel Company. Jones Day acted as legal advisor and Alvarez & Marsal acted as due diligence advisor to EagleTree. About The Channel Company The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 35 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. Follow The Channel Company on www.thechannelco.com. About EagleTree Capital EagleTree Capital is a leading New York-based middle-market private equity firm with assets under management of $4.8 billion as of December 31, 2020. The firm has completed over 35 private equity investments and over 75 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com or find us on LinkedIn. Contact Details EagleTree Capital Sard Verbinnen & Co. Stephanie Pillersdorf/Devin Broda +1 212-687-8080 EagleTree-SVC@sardverb.com The Channel Company Corporate Communications +1 508-416-1175 corporatecommunications@thechannelcompany.com Company Website https://www.eagletree.com

November 09, 2021 03:30 PM Eastern Standard Time

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Comcast Launches WiFi-Connected “Lift Zones” at Sites Serving Veterans Experiencing Houselessness

Comcast Oregon / SW Washington

As part of its ongoing commitment to help connect low-income families and individuals to the internet so they can fully participate in the digital economy, Comcast today announced that two veterans shelters run by Do Good Multnomah are now high-speed internet enabled Lift Zones. Working with its network of community-based organizations, Comcast is providing high-capacity WiFi access in spaces designed to help enhance the learning experience for students. In this case, however, the connection is designed to help veterans get online to engage in distance learning, access virtual support programs, stay connected to loved ones and search for jobs. The Breitung Building in Northeast Portland and Clayton Mohr Commons in Oregon City now both feature free gig-speed WiFi provided by Comcast, allowing dozens of veterans to work on computers simultaneously. Jay, a veteran and resident at the Breitung site says, "Having the internet on the patio and in the community area makes it so that I can get out of my room and connect with others while still having access to all my internet needs." Jess Gibly, Director of Permanent Supportive Housing for Do Good Multnomah, agrees that the Lift Zones are a real benefit for her clients. "Especially in the era of COVID, having access to the internet is crucial for receiving mental health and primary care, recovery support, and a variety of other services that help someone thrive in housing. These Lift Zones give our Veterans in Permanent Supportive Housing, many of whom cannot afford internet themselves, the chance to get their wellness needs met and participate in online communities that have given people much needed support and connection during COVID." “It’s very gratifying to see these new Lift Zones benefitting veterans,” said Rebecca Brown, Director of Community Impact for the region. “We’re expanding our reach as we partner with local organizations focused on serving our houseless veterans’ communities.” There are now 24 Lift Zones in operation in Oregon/SW Washington, primarily located at Boys and Girls Clubs around the region, with a couple more Lift Zone sites currently under construction across Comcast’s Oregon/SW Washington service territory. Project UP & Comcast’s $1 Billion Commitment to Advancing Digital Equity: For over a decade, connecting more people to the Internet and the technology they need to participate and excel in an increasingly digital world has been a core focus for Comcast. Looking toward the next ten years, the company is building on that foundation and expanding its impact through Project UP, a comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. Backed by a $1 billion commitment to reach 50 million people, Project UP encompasses the programs and community partnerships across Comcast, NBCUniversal, and Sky that connect people to the Internet, advance economic mobility and open doors for the next generation of innovators, entrepreneurs, storytellers, and creators. For more information on Project UP and the latest news on efforts to address digital inequities, including the recent expansion of the Comcast RISE Investment Fund to provide millions in grants to small business owners of color and investment in research to increase diversity in the technology and digital fields, visit https://corporate.comcast.com/impact/project-up. ABOUT COMCAST CORPORATION: Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. ABOUT DO GOOD MULTNOMAH: Do Good Multnomah is a non-profit organization providing permanent supportive housing and low-barrier emergency shelter to houseless Veterans in Portland, Oregon. They support Veteran-centered communities that inspire dignity, sustainability, and purpose emphasizing relationship-building, one-on-one engagement, supportive services, and direct community participation. Contact Details Amy Keiter +1 503-407-9109 amy_keiter@comcast.com Company Website https://corporate.comcast.com/

November 09, 2021 10:24 AM Pacific Standard Time

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Announcing the Launch of Salesforce’s Accessibility Site

InclusionHub

Salesforce, the global leader in CRM (NYSE: CRM) and InclusionHub Founding Partner, announced the launch of its public-facing accessibility website, which details Salesforce’s work internally and with the broader community to achieve full equality for people with disabilities. "We’ve been developing this site for the better part of a year,” said Thomas Frantz, senior manager of Accessibility Partnerships and Public Relations at Salesforce. “As a person with a disability myself, I’m thrilled to be able to share with the public more information about our accessibility efforts at Salesforce and within the global community.” A core theme throughout the accessibility site is the concept of “a11y” (pronounced “A-eleven-Y”). This is a globally recognized abbreviation for "accessibility," originally shortened for social media character limits. In recent years, a11y has gained momentum outside of the technical realm to represent the broader accessibility and diversity inclusion movement. In addition to highlighting Salesforce’s ongoing work to provide equal opportunities to employees with disabilities, the accessibility site provides educational content on the importance of accessibility, relevant resources, and highlights programs available to the public, as well as a feedback form. Another exciting feature is its representation of the disability community through Salesforce’s signature characters. The accessibility team worked closely with Salesforce’s brand team and members of the disability community to create illustrations that visually conveyed the messaging of the site itself. “The journey to equality, inclusion, and true belonging for people with disabilities is a long road, and we openly recognize there is much more work to be done,” Frantz said. “But we hope this new site represents an important move forward in providing people with disabilities access to the same opportunities and experiences. The more we can create a truly inclusive culture, the stronger we become as a company and community.” Check out the accessibility site for yourself at salesforce.com/company/accessibility, and please be sure to leave any recommendations or feedback by selecting “View the Form” on the “ Feedback and Resources ” page! Contact Details Salesforce Thomas Frantz tfrantz@salesforce.com Company Website https://www.salesforce.com/company/accessibility

November 09, 2021 10:00 AM Pacific Standard Time

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BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit www.toldright.com. # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 www.finnpartners.com Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details Beasy, LLC David Kaupp +1 978-360-6698 info@beasy1.com toldright Matt Saler, Vice President +1 215-432-3149 Company Website https://www.beasy1.com

November 09, 2021 11:06 AM Eastern Standard Time

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Xyte Hardware-as-a-Service Platform Brings Cloud Services Breakthrough to Hardware Manufacturing Businesses

Xyte

Xyte secures a $6.4M funding round led by SCapital to launch the first Hardware-as-a-Service cloud platform, and moves hardware industries beyond traditional models to new profitable, subscription-based sales Business partners Omer Brookstein and Boris Dinkevich came from two very separate industries on the way to founding Xyte, the innovative company behind the first Hardware-as-a-Service (HaaS) cloud platform. Brookstein, an Audio-Video industry veteran, spent nearly 15 years working in different roles at Crestron Electronics. Dinkevich worked in a much different software development world, where he built advanced cloud applications for large high-tech firms. Their common interest in the cloud as a transformational business driver brought them together to establish Xyte (formerly known as SyncPro) in early 2020. Xyte offers hardware manufacturers an end-to-end cloud-based platform to run their entire HaaS businesses, better support their channels and customers, and develop new recurring revenue streams. This includes support for what Xyte calls “Digital Products,” an innovative new approach that allows manufacturers to remotely enable device features through subscriptions. Xyte’s innovation allows customers to elastically scale their products on one hand, while helping manufacturers simplify their inventory management and capture new upsell opportunities. “Cloud technologies have disrupted nearly every industry,” said Brookstein, CEO of Xyte. “Different industries are renowned for hardware innovation, but there is an enormous gap between hardware suppliers and modern cloud applications and services. Xyte paves the way for hardware suppliers of any industry to modernize their offerings, and provide their integration partners and end customers with technology platforms that will enable new services at an unparalleled time and cost-to-market.” Brookstein adds that while there are many opportunities that hardware manufacturers could pursue for growth, none offer more potential than HaaS. However, many of them struggle to capture this opportunity due to the enormous resources needed to develop such a solution. “People often think of HaaS as a subscription-based or financial model. However, successfully operating an HaaS business requires much more. It’s a paradigm change from customer acquisition to customer retention, and Xyte offers the complete toolset required to do so, from remotely supporting customers and resolving issues more efficiently through offering managed services, analyzing device usage and more – all in one unified platform.” To support and accelerate the development of the platform, Xyte partnered with SCapital, managed by former Sequoia and Intel Capital partners (Haim Sadger and Aya Peterburg), who led a $6.4M financial round. Workplace by Xyte Xyte offers a complete platform that truly bridges hardware to the cloud, and invites innovation and business development for all users. That includes offering a new agnostic platform specifically for the professional Audio-Video (AV)industry called Workplace by Xyte. Systems integrators and other service providers, which have free access to the platform, can now offer managed services for their customers, remotely managing and monitoring devices from a growing number of brands. Brookstein points to a new business model that AV test company MSolutions is developing based on Xyte’s platform as an excellent example of its revenue-generating value. The company starts by allowing its customers to subscribe to specific test applications, such as a log analyzer for an HDBaseT installation or IP testing for AV-over-IP applications directly from Xyte’s cloud. MSolutions will soon offer a full HaaS model, giving customers access to their award-winning device for a monthly fee, and benefit from full technical support through its dedicated Xyte portal. “Instead of buying a hardware test device, customers will soon be able to buy test services,” said Brookstein. “The customer still has the physical test device through the subscription period, but pays for usage of the applications enabled through Xyte. There is a hardware refresh after a pre-determined period if the subscription remains active; if the device fails, a replacement is shipped. And that customer can activate new test services on the Xyte portal at any time.” “Our open API ensures that anyone can connect to Xyte,” said Dinkevich, Xyte’s CTO. “Customers today in all industries demand open systems that don’t chain the user to proprietary products. Our platform is a wide-open universe that allows everyone to connect, everyone to configure their devices, and everyone to freely develop. There are no limits.” For more information on Xyte’s cloud platform and its Workplace by Xyte, and to schedule a demo, please contact Xyte’s sales team at https://xyte.io/. About Xyte Xyte is a revolutionary solution for hardware manufacturers, with a first-of-its-kind cloud platform that bridges the gap between hardware devices and modern cloud applications. Xyte’s award-winning offering provides device manufacturers with a comprehensive, white-labeled solution for managing their customers, resellers, and devices, enabling them to propose new subscription-based business models and realize the full potential of their connected products. The innovative yet easy-to-manage Xyte platform offers an extensive range of cloud-based services. Intuitive and forward-thinking, it’s a technology and business analytics solution specifically designed to give users a unique advantage in a competitive field, with access to real-time performance data and a powerful suite of business tools. Workplace by Xyte is a dedicated implementation of the esteemed Xyte platform, built specifically for audio/video and modern workplace professionals. It offers an integrated, all-in-one solution for AV service providers, enabling them to deploy, configure, and monitor devices from a wide variety of vendors. MSPs can provide managed services for their customers’ collaboration spaces and easily stay on top of changing configurations and needs, with a wide array of third-party integrations simplifying ticketing, incident response, and more. Contact Details Dimension PR Brian Galante +1 207-494-8428 brian@dimensionpronline.com

November 09, 2021 10:47 AM Eastern Standard Time

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