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Comcast Boosting Speeds for New Mexico Xfinity Internet Customers

Comcast Mountain West

Xfinity households throughout New Mexico will soon be waking up to faster Internet, thanks to Xfinity. The country’s largest gigabit network is boosting speeds on its most popular plans beginning this week, providing customers with an even better connectivity experience as they stream the latest 4K blockbuster, game online, videoconference, and more, all at the same time. With this latest round of speed increases, Xfinity continues to provide unparalleled value compared to other providers – including significantly faster speeds and better reliability than mobile and 5G Home Internet. The announcement comes on the heels of Comcast’s launch of the nation’s largest- and fastest-ever multi-gig deployment that will reach more than 50 million homes and businesses nationwide with 2 Gbps speeds before the end of 2025. “Our network is made for anything, so you can do anything,” said J.D. Keller, Senior Vice President Comcast Mountain West Region. “During the pandemic, we saw how vital having a fast, reliable internet connection is for all people, and demand for internet services continues to increase at a fast pace. My own kids and family are working, learning, chatting, watching movies or playing games on-line whenever we are in the house. I know others have the same experience. Comcast’s investments in our network will keep more people in New Mexico securely connected and ensure they have the technology today to meet the needs of tomorrow.” Faster Speeds Rolling Out in New Mexico: Beginning this week, new and existing customers will be able to take advantage of the following upgraded speeds*: Connect from 50 Mbps to 75 Mbps Connect More from 100 Mbps to 200 Mbps Fast from 300 Mbps to 400 Mbps Superfast from 600 Mbps to 800 Mbps Gigabit (formerly Ultrafast) from 900 Mbps to 1 Gbps Comcast will also be doubling upload speeds nationally for all Internet Essentials Plus customers, from 100/10 Mbps to 100/20 Mbps. Internet Essentials Plus includes a cable modem, access to millions of WiFi hotspots, and unlimited data for $29.95 per month; and customers who qualify for the Affordable Connectivity Program can get this tier of service for free. Benefits Beyond Speed – Reliability and Security The benefits of Xfinity go beyond faster speeds. Xfinity’s comprehensive connectivity experience combines a powerful network built to deliver Internet in the home, reliably and securely, with cutting-edge hardware and software. Reliable – Next-generation Xfinity gateways deliver the most advanced WiFi technology, WiFi 6E, with 3x more bandwidth to power hundreds of devices, gigabit speeds over WiFi, and ultra-low latency for those moments when response times matter most like playing video games or using virtual reality. xFi Pods extend that coverage to hard-to-reach areas of the home, when needed. Secure – xFi Advanced Security – included free for customers who lease an Xfinity gateway – protects connected devices from malware and other threats at the gateway before they reach devices and the household members who are using them. Xfinity has stopped billions of cyber security threats since introducing the service a few years ago. A Network Built for the Future Comcast’s Xfinity Internet service is delivered using Comcast’s existing network architecture and the connections that are already in most customers’ homes – no digging up yards required. Faster speeds will be just one of the consumer benefits made possible through Comcast’s continued efforts to evolve its entire network to 10G. 10G is a next-generation technology platform supported by a global collaboration of companies in the Internet industry focused on building networks that stay ahead of consumer demand for connectivity. Recently, Comcast successfully tested the final component needed to deliver multi-gigabit symmetrical speeds – powered by 10G and DOCSIS 4.0 technology – throughout its entire network. In addition to fast speeds, 10G efforts will provide even greater network reliability, lower latency, faster troubleshooting, and increased energy efficiency. To learn more about Xfinity’s Internet and connectivity solutions for customers, click here. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Julianne Phares Julianne Phares +1 505-271-3701 Julianne_Phares@cable.comcast.com Company Website https://NewMexico.comcast.com/

October 19, 2022 09:00 AM Mountain Daylight Time

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Comcast Boosting Speeds for Tucson Area Xfinity Internet Customers

Comcast Mountain West

Xfinity households throughout its Tucson service area will soon be waking up to faster Internet, thanks to Xfinity. The country’s largest gigabit network is boosting speeds on its most popular plans beginning this week, providing customers with an even better connectivity experience as they stream the latest 4K blockbuster, game online, videoconference, and more, all at the same time. With this latest round of speed increases, Xfinity continues to provide unparalleled value compared to other providers – including significantly faster speeds and better reliability than mobile and 5G Home Internet. The announcement comes on the heels of Comcast’s launch of the nation’s largest- and fastest-ever multi-gig deployment that will reach more than 50 million homes and businesses nationwide with 2 Gbps speeds before the end of 2025. “Our network is made for anything, so you can do anything,” said J.D. Keller, Senior Vice President Comcast Mountain West Region. “During the pandemic, we saw how vital having a fast, reliable internet connection is for all people, and demand for internet services continues to increase at a fast pace. My own kids and family are working, learning, chatting, watching movies or playing games on-line whenever we are in the house. I know others have the same experience. Comcast’s investments in our network will keep more people in securely connected and ensure they have the technology today to meet the needs of tomorrow.” Faster Speeds Rolling Out in Tucson: Beginning this week, new and existing customers will be able to take advantage of the following upgraded speeds*: Connect from 50 Mbps to 75 Mbps Connect More from 100 Mbps to 200 Mbps Fast from 300 Mbps to 400 Mbps Superfast from 600 Mbps to 800 Mbps Gigabit (formerly Ultrafast) from 900 Mbps to 1 Gbps Comcast will also be doubling upload speeds nationally for all Internet Essentials Plus customers, from 100/10 Mbps to 100/20 Mbps. Internet Essentials Plus includes a cable modem, access to millions of WiFi hotspots, and unlimited data for $29.95 per month; and customers who qualify for the Affordable Connectivity Program can get this tier of service for free. Benefits Beyond Speed – Reliability and Security The benefits of Xfinity go beyond faster speeds. Xfinity’s comprehensive connectivity experience combines a powerful network built to deliver Internet in the home, reliably and securely, with cutting-edge hardware and software. Reliable – Next-generation Xfinity gateways deliver the most advanced WiFi technology, WiFi 6E, with 3x more bandwidth to power hundreds of devices, gigabit speeds over WiFi, and ultra-low latency for those moments when response times matter most like playing video games or using virtual reality. xFi Pods extend that coverage to hard-to-reach areas of the home, when needed. Secure – xFi Advanced Security – included free for customers who lease an Xfinity gateway – protects connected devices from malware and other threats at the gateway before they reach devices and the household members who are using them. Xfinity has stopped billions of cyber security threats since introducing the service a few years ago. A Network Built for the Future Comcast’s Xfinity Internet service is delivered using Comcast’s existing network architecture and the connections that are already in most customers’ homes – no digging up yards required. Faster speeds will be just one of the consumer benefits made possible through Comcast’s continued efforts to evolve its entire network to 10G. 10G is a next-generation technology platform supported by a global collaboration of companies in the Internet industry focused on building networks that stay ahead of consumer demand for connectivity. Recently, Comcast successfully tested the final component needed to deliver multi-gigabit symmetrical speeds – powered by 10G and DOCSIS 4.0 technology – throughout its entire network. In addition to fast speeds, 10G efforts will provide even greater network reliability, lower latency, faster troubleshooting, and increased energy efficiency. To learn more about Xfinity’s Internet and connectivity solutions for customers, click here Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Kyle Biederwolf Kyle_Biederwolf@cable.comcast.com Company Website https://arizona.comcast.com/

October 19, 2022 09:00 AM Mountain Daylight Time

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Comcast Boosting Speeds for Utah Xfinity Internet Customers

Comcast Mountain West

Xfinity households throughout Utah will soon be waking up to faster Internet, thanks to Xfinity. The country’s largest gigabit network is boosting speeds on its most popular plans beginning this week, providing customers with an even better connectivity experience as they stream the latest 4K blockbuster, game online, videoconference, and more, all at the same time. With this latest round of speed increases, Xfinity continues to provide unparalleled value compared to other providers – including significantly faster speeds and better reliability than mobile and 5G Home Internet. The announcement comes on the heels of Comcast’s launch of the nation’s largest- and fastest-ever multi-gig deployment that will reach more than 50 million homes and businesses nationwide with 2 Gbps speeds before the end of 2025. “Our network is made for anything, so you can do anything,” said J.D. Keller, Senior Vice President Comcast Mountain West Region. “During the pandemic, we saw how vital having a fast, reliable internet connection is for all people, and demand for internet services continues to increase at a fast pace. My own kids and family are working, learning, chatting, watching movies or playing games on-line whenever we are in the house. I know others have the same experience. Comcast’s investments in our network will keep more people in Utah securely connected and ensure they have the technology today to meet the needs of tomorrow.” Faster Speeds Rolling Out in Utah: Beginning this week, new and existing customers will be able to take advantage of the following upgraded speeds*: Connect from 50 Mbps to 75 Mbps Connect More from 100 Mbps to 200 Mbps Fast from 300 Mbps to 400 Mbps Superfast from 600 Mbps to 800 Mbps Gigabit (formerly Ultrafast) from 900 Mbps to 1 Gbps Comcast will also be doubling upload speeds nationally for all Internet Essentials Plus customers, from 100/10 Mbps to 100/20 Mbps. Internet Essentials Plus includes a cable modem, access to millions of WiFi hotspots, and unlimited data for $29.95 per month; and customers who qualify for the Affordable Connectivity Program can get this tier of service for free. Benefits Beyond Speed – Reliability and Security The benefits of Xfinity go beyond faster speeds. Xfinity’s comprehensive connectivity experience combines a powerful network built to deliver Internet in the home, reliably and securely, with cutting-edge hardware and software. Reliable – Next-generation Xfinity gateways deliver the most advanced WiFi technology, WiFi 6E, with 3x more bandwidth to power hundreds of devices, gigabit speeds over WiFi, and ultra-low latency for those moments when response times matter most like playing video games or using virtual reality. xFi Pods extend that coverage to hard-to-reach areas of the home, when needed. Secure – xFi Advanced Security – included free for customers who lease an Xfinity gateway – protects connected devices from malware and other threats at the gateway before they reach devices and the household members who are using them. Xfinity has stopped billions of cyber security threats since introducing the service a few years ago. A Network Built for the Future Comcast’s Xfinity Internet service is delivered using Comcast’s existing network architecture and the connections that are already in most customers’ homes – no digging up yards required. Faster speeds will be just one of the consumer benefits made possible through Comcast’s continued efforts to evolve its entire network to 10G. 10G is a next-generation technology platform supported by a global collaboration of companies in the Internet industry focused on building networks that stay ahead of consumer demand for connectivity. Recently, Comcast successfully tested the final component needed to deliver multi-gigabit symmetrical speeds – powered by 10G and DOCSIS 4.0 technology – throughout its entire network. In addition to fast speeds, 10G efforts will provide even greater network reliability, lower latency, faster troubleshooting, and increased energy efficiency. To learn more about Xfinity’s Internet and connectivity solutions for customers, click here. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Deneiva Knight Deneiva_Knight@cable.comcast.com Company Website https://utah.comcast.com/

October 19, 2022 09:00 AM Mountain Daylight Time

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GOODWAY GROUP NAMED TO NEWSWEEK’S LIST OF THE TOP 100 MOST LOVED WORKPLACES FOR 2022

Goodway Group

Newsweek released their annual rankings for the Top 100 Most Loved Workplaces® list, and Goodway Group was ranked # 57. The 2022 Top 100 Most Loved Workplaces® are the result of a collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company. The results were determined after surveying more than 1.4 million employees from businesses with workforces varying in size from 50 to more than 10,000. The list recognizes companies that put respect, caring, and appreciation for their employees at the center of their business model and, in doing so, have earned the loyalty and respect of the people who work for them. Goodway Group was selected, in part, for their team's continual positive vision for the future. "We're natural disruptors and change is core to our DNA. Employees play an active role in writing the future as our business evolves," shared Kandi Gongora, Chief Transformation Officer. "Naturally, we must focus on professional growth and development to stay ahead of the curve." To this end, Goodway supports employees' long-term career goals through a structured framework and creates a respectful, inclusive environment by welcoming employee feedback. In 2016, Goodway expanded their commitment to the company's ongoing evolution, forming the Goodway Council, a cross-section of employees who provide the leadership team with feedback on various topics to prioritize and influence company culture. This direct line to leadership offers another avenue for employees to share their feedback and solutions. How positive workers feel about their future at the company, career achievement, how much employer values align with employee values, respect at all levels, and the level of collaboration at the firm were the five critical areas measured to gauge employee sentiment. In addition, areas such as inclusion, diversity, equity and belonging, and company response and adaptability to the COVID-19 pandemic, such as return-to-office rules, were identified and analyzed in relation to the five critical areas measured. “As a result of ‘The Great Resignation,’ more companies recognize the importance of focusing on employee satisfaction to not only attract but retain top talent,” said Nancy Cooper, Global Editor in Chief, Newsweek. “The businesses on this year’s list clearly demonstrated that commitment.” "The companies on this list represent the best at placing love at the center of their employee's experience," said Louis Carter, CEO, Best Practice Institute. "The number of applications this year and analysis of survey data reinforces our original findings that love is the strongest predictor of the strength of a company's culture, employee engagement, and satisfaction." For the full Newsweek list of 2022’s Most Loved Workplaces, please visit. Methodology To identify the top 100 companies for the Newsweek ranking, companies were evaluated and scored as follows: 35 percent of the initial score was based on employee survey responses; 25 percent was derived from analysis of external public ratings from sites such as Comparably, Careerbliss, Glassdoor, Indeed and Google; and 40 percent came from direct interviews with and written responses from company officials. Newsweek then conducted additional research into every company on the list, as well as the top runners up, to determine the final list of 100 companies and their ranking. (The list includes both U.S. firms and companies with a strong U.S. presence that are based overseas.) To learn more about career opportunities at Goodway Group, please visit our career’s page. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Newsweek Newsweek is the modern global digital news organization built around the iconic, over 85-year-old American magazine. Newsweek reaches 100 million people each month with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. About Best Practice Institute Best Practice Institute is an award-winning leadership and organization development center, benchmark research company, think tank, and solutions provider. BPI is the certifying body for Most Loved Workplace® and conducted the original research to create the model and criteria for becoming a Most Loved Workplace®. BPI’s research proves that Most Loved Workplaces® produce 3-4 times better customer service, employee performance, and retention than companies not loved by their employees. For more information on how to apply to become a certified Most Loved Workplace in 2023, go to: http://www.mostlovedworkplace.com Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Best Practice Institute Scott Baxt +1 917-805-6413 scottbaxt@bestpracticeinstitute.org Company Website https://www.goodwaygroup.com/

October 19, 2022 10:00 AM Eastern Daylight Time

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Travel Technology Association Selects Laura Chadwick as New Leader

Travel Tech

The Travel Technology Association (Travel Tech), the voice of the travel technology industry, announced today that following a comprehensive executive search, it has appointed Laura Chadwick as its new President and Chief Executive Officer. Chadwick’s record of association leadership and public policy advocacy make her an ideal choice for the association to advance its mission of promoting marketplace competition, transparency, and advocacy for policies that deliver consumer value. Chadwick previously served as a Vice President, Industry Relations at the XRAssociation (XRA), where she launched the new organization’s membership, marketing, and development efforts. Under her leadership, XRA grew from five members to more than 40 in the span of two and a half years. Previously Chadwick led corporate member engagement and technology policy lobbying at the National Restaurant Association. She is also a veteran of the Consumer Technology Association and the Capitol Hill offices of U.S. Representatives Adam Schiff (CA-28) and Mike Thompson (CA-05). “We are delighted Laura is leading Travel Tech. Her leadership skills, combined with her technology and policy background, make her the perfect choice,” stated Emmett O’Keefe, Chairman of the Travel Tech Board of Directors. “She will be a great advocate for the industry as we continue to provide value to the travel consumer.” Chadwick will focus on solidifying the Travel Technology Association’s value to the industry, highlighting its advocacy work, and expanding its membership. “I am honored to join the Travel Technology Association as its new leader and work with some of the most innovative companies in the travel industry,” Chadwick said. “Throughout my career, I have led efforts to highlight the power of technology to benefit consumers and transform businesses. As more and more Americans make plans to travel, we have a great opportunity to highlight Travel Tech’s core principles of consumer choice, competition, and transparency and its value as an organization supporting the industry.” “Laura’s leadership is a welcome addition to the team,” stated Kelly Kolb, Travel Tech’s Board Vice Chair. “Her plans to expand the reach of the association, enhance our advocacy efforts, and showcase the benefits technology brings to travelers and the economy, will be noticed quickly throughout the industry and especially in Washington, DC.” Chadwick takes on the role of President and CEO following the transition of Interim President Stewart Alvarez. Alvarez will continue to support Travel Tech in an advisory role. “I look forward to working with Laura as she leads Travel Tech in these important times,” stated Alvarez. “Proposals from the Department of Transportation regarding ticket refunds and ancillary services, ongoing discussions in state capitals and city halls, along with the continued advocacy of a transparent marketplace, make her leadership in this space essential.” ### About Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.traveltech.org.

October 19, 2022 09:45 AM Eastern Daylight Time

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CSG Supercharges Customer Experience with Launch of Industry-Specific Customer Engagement Solution, CSG Xponent Ignite

CSG

CSG® (NASDAQ: CSGS) empowers companies to build unforgettable experiences that make it easier for consumers and businesses to connect with, use, and pay for the products and services they value most. To propel proactive customer experience (CX), CSG today launched CSG Xponent™ Ignite, a customer engagement solution built from industry-specific expertise that enables businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. “Companies are frustrated with spending millions of dollars on generic CX tools that don’t produce the outcomes they were sold on. Generating ROI on CX initiatives is what businesses need and what we offer with CSG Xponent Ignite,” said Eric Carrasquilla, president, customer engagement, CSG. “CSG’s expertise is driving differentiated digital experiences for consumers and patients. Xponent Ignite raises the customer experience bar by delivering industry-tailored, pre-built customer journeys with pre-configured integrations that personalize and automate the most important customer touchpoints to drive immediate value to the consumer and achieve faster ROI.” "Even with the growing number of deployments, few companies, if any, have mastered the art of delivering a great customer experience. Organizations need easy access today and to be able to connect the dots between programs to realize business results,” said Mila D’Antonio, principal analyst, Omdia. “CSG Xponent Ignite takes the guesswork out of journey orchestration and simplifies it for the end user at scale and with speed.” By leveraging CSG Xponent Ignite, businesses can: Prove and build their CX business case, understand their CX maturity, illuminate ways to generate ROI, and help define a solid CX strategy to drive desired business and customer outcomes. Speed time to value with 80+ industry-specific, pre-built journeys that quickly orchestrate the most important customer interactions to elevate customer satisfaction, drive customer loyalty, spark upsells, and lead to faster ROI. Connect with ease and remove data silos by leveraging an API library with 100+ pre-configured integrations to streamline and seamlessly connect to your existing tech stack without ripping and replacing the current IT infrastructure. CSG Xponent Ignite empowers companies within the telecommunications, financial services, retail, and healthcare industries to personalize customer journeys through use cases for acquisition, support, growth, and retention. The catalog of journeys is based on best practices across these industries and expertise from orchestrating 50 billion omnichannel interactions around the globe. With Xponent Ignite, healthcare providers can enhance patient care with real-time digital communications such as care plan adherence notifications and appointment reminders. Financial institutions can drive mortgage loan application completions with proactive, personalized reminders and real-time status updates. Retailers can hyper-personalize and target offers to customers in the right channel and at the right time to convert purchases. Communication service providers can retain customers with a promotion roll-off journey. For more information on CSG Xponent Ignite and how it can take your customers’ experiences to the next level, visit https://www.csgi.com/products/xponent/ignite/. # # # About CSG CSG empowers companies to build unforgettable experiences, making it easier for people and businesses to connect with, use and pay for the services they value most. Our customer experience, billing and payments solutions help companies of any size make money and make a difference. With our SaaS solutions, company leaders can take control of their future, and tap into guidance along the way from our more than 5k-strong experienced global CSG services team. Want to learn more about how to be a change maker and industry shaper like our 1,000-plus clients? Visit csgi.com to learn more. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Jordy Spitale Public Relations +1 (504) 615-8820 Jordy.Spitale@csgi.com John Rea Investor Relations +1 (210) 687-4409 John.Rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

October 19, 2022 07:25 AM Mountain Daylight Time

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How $BKYI Is Growing Globally -- Check Out This Interview With Alex Rocha, Managing Director, EMEA At BIO-key

BIO-key International, Inc.

Contact Details Catalyst IR- William Jones, David Collins +1 212-924-9800 BKYI@catalyst-ir.com Company Website https://www.bio-key.com/

October 19, 2022 09:00 AM Eastern Daylight Time

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Clean Room Primer Group Releases White Paper at Inaugural Event in New York City During Advertising Week

Clean Room Primer

For more information and to register for the upcoming events, click here. The Clean Room Primer Group has released its initial piece of educational material – a co-authored white paper covering clean room taxonomy and definitions, use cases, and a look at the future. Clean Room Primer - A Definitive Guide for Marketing is a guide for marketers, agencies, and publishers to formulate and evaluate their plans for using data clean rooms with the intention of enhancing their odds for success. The white paper is the topic at the group’s inaugural event, held today in New York City during Advertising Week. It can be downloaded here. Use cases and data management practices in the Clean Room Primer cover topics such as campaign measurement and attribution; audience insights, planning segmentation, activation and analysis; and monetization of first-party data. “Data clean rooms are an incredibly complex new addition to the tech stack, and one that is also central for all stakeholders in the marketing industry to understand. With factors like privacy regulations, measurement, attribution and third-party data usage evolving, those who are not well versed with how to use data clean rooms will quickly be left behind and will find it much harder to derive value from digital marketing efforts,” said Rich Sobel, Founder and CEO at Marcato Solutions and Founding Member of Clean Room Primer. “The goal of the Clean Room Primer is to provide marketers, agencies and publishers with data clean room knowledge and know-how to empower them to feel confident about implementing best practices to yield successful results.” The Clean Room Primer was authored by a group of industry leading experts invested in seeing the marketing industry transition to new privacy realities. They include: Adam Gelles, CEO, The B2B Marketing Company Devon DeBlasio, Vice President, Product Marketing, InfoSum Ellen Oppenheim, Founder, Oppenheim Media Consulting John Baronello, VP Digital Transformation, Cardinal Path (Merkle) Michael Shearer, Senior Director, Digital Innovation and Strategy, Claravine Mike Moreau, co-Founder and COO, Habu Rich Sobel, Founder and CEO at Marcato Solutions Sam Shapiro-Klein, Director, Marketing, Identity, Neustar Veronica Luik, Director, Strategy and Market Intelligence, LiveRamp Following this event, The Clean Room Primer will commence a Roadshow in major cities throughout Q4 2022 including Chicago, San Francisco and Los Angeles where leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. The Clean Room Primer Roadshow dates: New York City on October 18 @ New York Marriott Downtown (9:00 - 11:00 AM ET) Chicago on November 2 @ Chicago Marriott Magnificent Mile (4:00 - 7:00 PM CT) San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT) Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT) About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. Contact Details Maggie Stasko cleandata@kitehillpr.com

October 18, 2022 09:00 AM Eastern Daylight Time

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An Eclectic Ecosystem: Learn About The Society Pass (NASDAQ: SOPA) With COO, Pamela Aw-Young

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 18, 2022 09:00 AM Eastern Daylight Time

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