News Hub | News Direct

WiMi Built the Next Generation of XR to Enter the Business Market As the Metaverse Continues to Grow

WiMi Hologram Cloud Inc.

The Metaverse, a digitized virtual reality realm, is gaining popularity. The buzzword “Metaverse” was coined by sci-fi author Neal Stephenson in his novel Snow Crash in 1992. Its popularity is due to Facebook's decision to rename "Meta." The Metaverse is Not Far Away What is the Metaverse? We may picture it as a new interconnected platform. Ordinary video game players can only see what they are playing through a 2D flat screen on a mobile phone or computer. In contrast, the Metaverse can create a 3D space where players can access an immersive gaming experience. This is the charm of the Metaverse: people can switch between virtual and reality seamlessly. So how can we enter the Metaverse space? Major tech companies are now actively developing their ultimate solution, which is XR. XR is the next-generation mobile computing platform that combines real and virtual worlds, including VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). It is the key to the Metaverse, which can create immersive experiences. While XR has been applied in gaming and socializing for decades, it remained insipid until the technological advances and social changes brought about by the epidemic, which promoted the development of the Metaverse and inspired tens of billions of dollars of investment. It also made people believe that the Metaverse is the future and the next battlefield of the Internet. The XR market has been booming with great potential in recent years. The global VR industry size is expected to grow at an average annual rate of about 54% during the five years from 2020-2024, with VR growing at about 45% and AR growing at about 66%, both with a market share of RMB 240 billion in 2024, according to International Data Corporation (IDC). WiMi’s XR Opens Gate to the Metaverse It is sensible that the Metaverse will bring a new era for humanity in the coming years. WiMi Hologram Cloud (NASDAQ: WIMI) is devoting itself to developing Metaverse technology and has become an active player in this field. It is understood that the core team of WiMi has been engaged in the XR field for years. WiMi also established the Metaverse division to seize the golden opportunity and to design and produce industry benchmark XR products and experiences in software, content, system, SDK tools, and hardware for customers. After years of development, WiMi has become a leading XR builder in the industry and has established a relatively complete technology R&D system, content production and reserve system, and commercialization system. It has a robust XR technology research and development ecosystem. It has built an XR value industry chain with great potential for expansion. WiMi focuses on professional fields in Metaverse applications such as home entertainment, light field cinema, performing arts system, commercial publishing system, advertising display system, etc. In addition, WiMi has established a comprehensive XR content library compared to its peers. With 195 patents on technologies related to image processing and display, model input/output, 3D modeling, and 325 software copyrights, WiMi has produced over 4,600 high-quality, high-fidelity XR contents. In terms of the number of XR patents and software copyrights, WiMi is in the first tier of the industry. From the whole industry's perspective, XR technology commercialization has gone through the market education phase and gradually transitioned to the high-speed development period. Metaverse is a track with high market potential for WiMi. Based on the market trend and its experience, WiMi is firmly committed to a long-term development strategy and continues to improve brand awareness through the business market. WiMi is experienced in the market and can provide hardware and software solutions for the whole industry chain, empowering large enterprises and customers in the office, socializing, advertising, financing, and other fields, helping enterprises and customers reduce costs and increase efficiency. And next, WiMi will combine the advantages of 5G large bandwidth transmission, boost R&D and accumulate more service experience. Closing Remarks In 2022, the metaverse market is in full swing, with many tech companies scrambling to get in. Giants are entering the market, with Qualcomm launching a new generation of XR chips and Tencent setting up an XR division. More than 500 companies have reportedly joined the metaverse market. McKinsey believes the metaverse market will reach $5 trillion by 2030. This vast market share is unprecedented for all the major tech giants. About WIMI Hologram Cloud WiMi Hologram Cloud, Inc. (NASDAQ: WIMI), whose commercial operations began in 2015, is a holographic cloud comprehensive technical solution provider that focuses on professional areas including holographic AR automotive HUD software, 3D holographic pulse LiDAR, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud software, holographic car navigation and others. Its services and holographic AR technologies include holographic AR automotive application, 3D holographic pulse LiDAR technology, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, interactive holographic communication and other holographic AR technologies. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details WIMI Hologram Cloud Inc. pr@wimiar.com Company Website http://www.wimiar.com/en/

August 19, 2022 11:00 AM Eastern Daylight Time

Without Proper IT Protection, It's Just A Matter Of Time Before SMBs Get Hacked

Sekur Private Data Ltd

For several years now, many small and medium-sized businesses (SMBs) have been under the assumption that if they just move their files and data to the cloud, they will be protected. The hope is that cloud-based services like Amazon.com Inc. (NASDAQ: AMZN) Web Services, Microsoft Corp.’s (NASDAQ: MSFT) Azure and IBM (NYSE: IBM) Cloud Services will provide a layer of protection for sensitive information and peace of mind. But even cloud software providers can be subject to hackers and data breaches. Unfortunately, most SMBs are unaware their remote workers are creating even more opportunities by using unsecured systems to conduct business, further compromising whatever data protection they use. SMBs diligent in using the right tools and processes to protect their data from attacks such as hacking and theft are providing a shield against cyber intrusion and phishing scams. In doing so, they protect sensitive data such as email addresses, phone numbers, medical information, bank and credit card numbers and, in some cases, private medical information. New research shows that many are missing the mark in this area. SMBs Are A Huge Hacking Target According to a benchmark study by Cisco Systems Inc. (NASDAQ: CSCO), SMBs account for more than 40% of all data breaches, with more than six out of 10 reporting at least one cyber attack in the past year resulting in at least eight hours of business shutdowns. Thirty percent of small businesses consider phishing attacks to be the most significant cyber threat, with 1 in 5 having no endpoint security and more than half existing without any information technology (IT) security staff in house. As SMBs struggle to find cost-effective solutions to the issue, the stress of protecting data is also affecting their workflow. A new survey from CNBC and SurveyMonkey found that nearly 4 in 10 small-business owners say they are very or somewhat concerned their business will be the victim of a cyber attack within the next 12 months. There Are New Data Protection Tools Now Available One company leaping to provide inexpensive and peace-of-mind offerings for SMBs is Swiss-hosted privacy and cybersecurity company Sekur Private Data Ltd. (OTCQB: SWISF), which focuses on privacy and security communications and data management solutions. The company developed SekurMail and SekurMessenger as part of a privacy and security bundle of email, messaging and file transfer in one application featuring the company’s latest SekurSend and Chat-by-Invite technology. That technology includes proprietary anti-phishing and privacy features in SekurSend®, which allows users to send an email to any other recipient — whether they have Sekur or not — in complete privacy and security. The email never leaves Sekur’s encrypted email servers in Switzerland. The recipient can then click on the notification and reply in the same manner using SekurReply® without registering for a Sekur account. SekurMessenger comes with a proprietary feature and technology called "Chat-By-Invites". This feature allows a SekurMessenger user ("SM user") invite a non-SM user, or a group of non-SM users, to chat in a fully private and secure way, without the recipient ever having to register to SekurMessenger or download the app. At the end of the chat, the initiator of the conversation can remotely terminate the conversation and all traces of the conversation are deleted from all users, including the recipient. The invite can be sent via Email or SMS. Sekur has already enabled invites in 61 countries, covering over 3.40 billion people, and will add more countries as Sekur expands globally. The target sectors are numerous, including but not limited to real estate, legal, finance, medical, government, energy, manufacturing. Sekur has big plans to reach SMBs with solutions for the remainder of 2022 and 2023, including: Developing new email and digital marketing and search-engine optimization (SEO) targeting over 3 million SMBs out of the 30 million in the U.S. with a conversion goal of up to 10% (up to 300,000 SMBs and up to 1 million to 1.5 million users). The development and use of additional marketing tools on several types of media, including a significant launch in its SekurMail product over all digital media and electronic billboards in New York City to complement its planned television ads and new interviews. The product launch of SekurVPN, SekurVoice and SekurPro, a video conferencing tool targeting C-level executives. The company offers its products globally through its websites, approved wholesalers and distributors, and telecommunications operators. For more information on Sekur Private Data, visit https://sekurprivatedata.com. For more information on Sekur solutions, visit https://www.sekur.com. Sekur is a Privacy and Security solution developed by GlobeX Data S.A. and licensed globally through its sister companies GlobeX Data Ltd. and GlobeX Data Inc. GlobeX Data Ltd. is a publicly traded Cybersecurity and Internet Privacy provider of Swiss hosted solutions for secure communications and secure data management. The company trades in the public stock markets under tickers (OTCQB: SWISF), (CSE: SWIS) and (FRA: GDT).For more information about GlobeX Data please visit us at https://globexdata.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Alain Ghiai aghiai@sekur.com Company Website https://sekur.com/en/about

August 18, 2022 05:26 PM Eastern Daylight Time

Citibeats Launches New Open Source Ethical AI Community Dedicated to Democratization of AI

Citibeats

Citibeats, a provider of ethically-sourced AI insights that drive real-time, data-driven actionable decisions, is establishing an open-source community dedicated to democratizing its AI algorithm. The “ Ethical AI Community ” will be composed of developers who are committed to refining Citibeats’ existing algorithm to ensure that it is as free from code bias as possible—a key consideration for realizing the potential of AI as a solution for some of the world’s most complex problems. The company’s commitment to Open Source Data Science (OSDS) is consistent with Citibeats ’ mission to harness the power of AI for good. By creating an open-source platform for its algorithm, the company is building transparency, reliability and security into the core of its operation model. “Ethics and trust are key to our mission,” said Abby Seneor, CTO at Citibeats. “As a company, we want to gain the trust of the public by doing the right thing, consistently, to help society. So it’s a logical step for us to make sure we can trust the output we get from our machines. We believe that the only way to do that is by opening our models to let the community see and challenge our inputs—resulting in a robust, inclusive and transparent AI.” Reducing Code Bias & Embracing Diversity The issue of code bias is well known within the tech community—there are many examples of algorithms that “learned” to discriminate against specific races and genders due to a lack of diversity in the teams that created them. The Ethical AI Community seeks to tackle this problem head-on by opening its algorithm to as wide of a community as possible. “We can only ensure that our tools meet the needs of all communities when we invite different voices to be heard—particularly during the creation and review of the tools themselves,” said Abby. Developer Community Waitlist The Ethical AI Community is expected to launch in October 2022. In the meantime, the Citibeats team is encouraging developers to sign up for a waiting list to be notified of developments, as well as a Slack channel. About Citibeats Citibeats utilizes ethical AI for social understanding. By analyzing unstructured data from social media, blog posts, forums, and more, the platform generates real-time insights regarding todayâs most pressing issues, from sustainability to social risk. Our corresponding monitors shed light on millions of evolving conversations, empowering global leaders to contextualize changes with data-driven insights. Contact Details Citibeats Matteo Mezzanotte mmezzanotte@citibeats.com

August 18, 2022 12:05 PM Eastern Daylight Time

The Streaming Stocks Capitalizing on the Gaming Boom

QYOU Media

ValueTheMarkets.com News Commentary - With so much money on offer, it’s no wonder that the streaming specialists who already dominate the film and TV entertainment market are so keen to start benefitting from the growth of gaming. This article discusses this issue with reference to Netflix (NASDAQ: NFLX), Walt Disney Co (NYSE: DIS), Apple (NASDAQ: AAPL) and QYOU Media (TSXV: QYOU) (OTCQB: QYOUF). QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) is currently focused on building a media brand that appeals to young Indians through its influencer-led TV and video-on-demand content. The company makes money from ad sales on its channels and through social media-based influencer marketing campaigns. Having already launched three new channels in 2022 and achieved the fastest channel growth in 2021 with its flagship Hindi-language offering, the business is achieving considerable growth. Now, the company has announced that it’s increasing its presence on Indian connected TV and digital platforms with the launch of a new channel – Q GameX. The reasoning behind this move is clear. This year the gaming industry is expected to surpass $208bn in revenue and statistics suggest that the number of gamers around the world will exceed three billion people. India is expected to be home to 450 million online gamers by 2023, putting it behind only China in terms of the number of users. Alongside this anticipated growth in audience is growth in the industry, with India’s gaming industry expected to reach $5bn by 2025, mainly driven by a rapidly increasing young population with higher disposable income. The new channel, Q GameX, will stream gameplay matches and battlegrounds while taking viewers through some interesting insights on consoles and gaming equipment, unboxing experiences, tips and tricks and much more. The company’s ultimate aim is to engage with digitally savvy young adults and monetize their viewership by working with brands and advertisers. QYOU ’s attitude to programming is similar to its other channels. The business will leverage content from a wide array of top social media influencers and digital content creators, serving it to a highly engaged audience 24/7. The channel, which is scheduled to launch in September 2022, will target the 18–35-year-old demographic. The Q India COO and leader of connected TV platform efforts, Krishna Menon, commented: “We are executing on our goal this year of becoming a leading provider of genre-based channels to audiences adopting Connected TVs as a primary destination for their viewing time". “Our unique and socially connected content style is perfectly aligned with what this audience is looking for. We expect more channel launches to be announced this year and of course, we believe that Q GameX can be a big winner on these platforms.” Netflix (NASDAQ: NFLX) is another business looking to take advantage of the popularity of gaming. The streaming service giant was founded in 1997 and originally made its name as a movie rental service before becoming the biggest name in streaming. Now, the company is turning its attention to the world of gaming. The move started with the company’s ‘choose your own adventure’ style on-off episode of Black Mirror, titled Bandersnatch, which was released in December 2018. The interactive show allowed users to make choices and change the narrative, allowing them to experience different plots and endings. This was Netflix dipping its toes in, but appears to have been a sign of things to come. After launching a series of mobile games in November 2021, the company has been consistently releasing new game content. It has currently built up a portfolio of more than 20 titles. The company’s emphasis is on accessibility for all users, with the goal being increased engagement from subscribers. To this end, it has acquired several development studios and claims to have a strong pipeline of new releases for the next couple of years. Walt Disney Co (NYSE: DIS) is another entertainment giant which has an eye on the gaming space. The company has a long history of engaging with gaming, with releases coming in the form of numerous movie tie-in titles and standalone efforts featuring famous characters such as Disney Infinity and Epic Mickey. September will see a major new release for the company with copies of Disney Dreamlight Valley hitting the physical and virtual shelves in early access form. This title, which is available across all major console platforms, is free to play and will allow gamers to solve mysteries, embark on quests and build their own village, all while accompanied by Disney’s famous roster of characters. Back in 2020, it was reported that the company was looking to team up with game studios in order to increase the number of titles featuring Disney-owned intellectual properties. With enormous properties like Star Wars, The Simpsons, The Marvel Cinematic Universe and much more besides in its back pocket, Disney is well-placed to benefit from a big push into the gaming industry. Another business with one eye on streaming and another on gaming is Apple (NASDAQ: AAPL). The company hasn’t always been the friendliest to gamers, with macOS still limiting the titles that users can access compared to the wealth of gaming riches available to PC users. Additionally, the company designed the now largely forgotten PiPP!N console in the mid-1990s. This console performed poorly as it tried to compete in a saturated market full of more warmly received competitors. However, recent years have seen the company attempt to embrace the gaming market more and more, with the most significant move being the launch of Apple Arcade in September 2019. This is a subscription-based service that offers gamers access to a range of titles without advertising, in-game transactions, data tracking, or the need for a constant internet connection. A report released by JPMorgan analyst Samik Chatterjee estimated that the platform will be pulling in revenues of around $1.2bn by 2026, compared to around $7bn from the Apple Music streaming service. Combined, the Apple Store, Apple TV+, Apple Music and Arcade reported revenue of $19.82bn in the three months ended 31 March, though Apple has not released a breakdown of which service produced what. Apple’s offering is minor and focused on mobile titles at the moment, but the company is more than capable of backing a more significant push into the gaming market. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYou Media Inc. to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred and ninety thousand US Dollars to produce and disseminate this and other similar articles and certain related banner advertisements. This compensation should be viewed as a major conflict with the Publishers ability to provide unbiased information or opinion. CHANGES IN SHARE TRADING AND PRICE Readers should beware that third parties, profiled companies, and/or their affiliates may liquidate shares of the profiled companies at any time, including at or near the time you receive this communication, which has the potential to adversely affect share prices. Frequently companies profiled in our articles experience a large increase in share trading volume and share price during the course of investor awareness marketing, which often ends as soon as the investor awareness marketing ceases. The investor awareness marketing may be as brief as one day, after which a large decrease in share trading volume and share price may likely occur. NO OFFER TO SELL OR BUY SECURITIES This communication is not, and should not be construed to be, an offer to sell or a solicitation of an offer to buy any security. INFORMATION Neither this communication nor the Publisher purport to provide a complete analysis of any company or its financial position. This communication is based on information generally available to the public and on an interview conducted with the companys CEO, and does not contain any material, non-public information. The information on which it is based is believed to be reliable. Nevertheless, the Publisher does not guarantee the accuracy or completeness of the information. Further, the information in this communication is not updated after publication and may become inaccurate or outdated. No reliance should be placed on the price or statistics information and no responsibility or liability is accepted for any error or inaccuracy. Any statements made should not be taken as an endorsement of analyst views. NO FINANCIAL ADVICE The Publisher is not, and does not purport to be, a broker-dealer or registered investment adviser or a financial adviser. The Publisher has no access to non-public information about publicly traded companies. The information provided is general and impersonal, and is not tailored to any particular individuals financial situation or investment objective(s) and this communication is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor or a personal recommendation to deal or invest in any particular company or product. Any investment should be made only after consulting a professional investment advisor and only after reviewing the financial statements and other pertinent corporate information about the company. Further, readers are advised to read and carefully consider the Risk Factors identified and discussed in the advertised companys SEC, SEDAR and/or other government filings. Investing in securities, particularly microcap securities, is speculative and carries a high degree of risk. Past performance does not guarantee future results. FORWARD LOOKING STATEMENTS This communication contains forward-looking statements, including statements regarding expected continual growth of the featured companies and/or industry. Statements in this communication that look forward in time, which include everything other than historical information, are based on assumptions and estimates by our content providers and involve risks and uncertainties that may affect the profiled companys actual results of operations. These statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results and performance to differ materially from any future results or performance expressed or implied in the forward-looking statements. These risks, uncertainties and other factors include, among others: the success of the profiled companys operations; the size and growth of the market for the companys products and services; the companys ability to fund its capital requirements in the near term and long term; pricing pressures; changes in business strategy, practices or customer relationships; general worldwide economic and business conditions; currency exchange and interest rate fluctuations; government, statutory, regulatory or administrative initiatives affecting the companys business. INDEMNIFICATION/RELEASE OF LIABILITY By reading this communication, you acknowledge that you have read and understand this disclaimer in full, and agree and accept that the Publisher provides no warranty in respect of the communication or the profiled company and accepts no liability whatsoever. You acknowledge and accept this disclaimer and that, to the greatest extent permitted under applicable law, you release and hold harmless the Publisher from any and all liability, damages, injury and adverse consequences arising from your use of this communication. You further agree that you are solely responsible for any financial outcome related to or arising from your investment decisions. TERMS OF USE AND DISCLAIMER By reading this communication you agree that you have reviewed and fully agree to the Terms of Use found here https://www.valuethemarkets.com/terms-conditions/ and acknowledge that you have reviewed the Disclaimer found here https://www.valuethemarkets.com/disclaimer/. If you do not agree to the Terms of Use, please contact valuethemarkets.com to discontinue receiving future communications. INTELLECTUAL PROPERTY All trademarks used in this communication are the property of their respective trademark holders. Other than valuethemarkets.com, the Publisher is not affiliated, connected, or associated with, and the communication is not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made by the Publisher to any rights in any third-party trademarks other than valuethemarkets.com. AUTHORS: VALUETHEMARKETS valuethemarkets.com and Digitonic Ltd and our affiliates are not responsible for the content or accuracy of this article. The information included in this article is based solely on information provided by the company or companies mentioned above. This article does not provide any financial advice and is not a recommendation to deal in any securities or product. News and research are not recommendations to deal, and investments may fall in value so that you could lose some or all of your investment. Past performance is not an indicator of future performance. ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of valuethemarkets.com, has been paid for the production of this piece by the company or companies mentioned above. Contact Details ValueTheMarkets ValueTheMarkets +44 141 530 4080 editor@valuethemarkets.com Company Website https://www.valuethemarkets.com

August 17, 2022 11:00 AM Eastern Daylight Time

FountainHead RI hosting community educational panel event

1BusinessWorld

On Wednesday, August 17th, the FountainHead RI community will be hosting its second and final community educational panel event of 2022 on the future of currency and underlying technology use cases when it comes to blockchain, smart contracts and so much more. This event will be held in-person and is free to attend. “Our events, such as this one, continue to be well aligned with the topics our community is looking to learn more about. Over the years, FountainHead RI has become the gold standard for giving back, knowledge awareness, and tactical networking in Rhode Island and the broader New England area”, said Jason Dodier, co-founder of FountainHead RI. The FountainHeadRI Fall event will take place at The Guild on 461 Main Street in Pawtucket, Rhode Island. Moderator: Joan Bigham - Managing Director at Blockchain Research Institute Panelists: 1) Elizabeth (Liz) Tanner – Rhode Island Commerce Secretary 2) Brendan Quinn - Founding and Managing Partner of Cantilever Advisors. Formerly Managing Director of Strategic Capital - Silicon Valley Bank. 3) Arnell Milhouse - CEO, CareerDevs Computer Science Institute Logistics: • 5:30 pm – 6 pm, Informal Networking • 6 pm – 7 pm, Formal Panel (50 minute panel with 10 minutes Q&A) • 7 pm – 8:30 pm, Informal Networking About FountainHeadRI: An idea based on giving back, promoting growth benefiting RI, and providing leadership opportunities to both the generations before, as well as the generations to follow. FountainHead RI has grown into a community of over 1,100 rising stars and current industry and business leaders from various sectors and industries from around the country. The idea was simple: get talented, motivated and diverse individuals to come together, so that creativity could prosper and positive change could be enacted. What came out of the initial conversations and meetings, was both inspiring and motivational, and set the foundation for what would become FountainHead RI. https://www.fountainheadri.org/ Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

August 15, 2022 05:59 PM Eastern Daylight Time

Image

Goodway Group Recognized for Marketing Analytics Innovation in 5th Annual MarTech Breakthrough Awards Program

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, today announced that it has been selected as winner of the “Best Overall Marketing Analytics Solution” award in the fifth annual MarTech Breakthrough Awards. The program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Goodway Group has previously won two MarTech Breakthrough awards - “Best Data Visualization Solution” in 2020 and “Best Predictive Analytics Solution” in 2021. Goodway Group's analytics solution consists of Audience Design 2.0, which harnesses the power of first, second and third-party data to create custom targeting strategies to reach the right audience with the right message at the right time. The company’s data sources develop unique audiences for clients, including customer personas, propensity models, look-alike models, offline models, retargeting strategies and suppression models. “It’s an honor to receive just one MarTech Breakthrough award, but this being our third is incredibly special. We believe that our marketing analytics platform solves the modern-day marketer's challenges by leveraging technology to create scaled efficiency that empowers human talent,” said Jay Friedman, President at Goodway Group. “The complex technology has been intentionally built to deliver sophisticated targeting, efficient buying and advanced measurement for our clients. We will continue to improve the product to greatly enhance our client experience.” The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries. “In today’s digital media landscape options are nearly endless. Being able to truly harness data to analyze the success or failure of campaigns is a crucial component marketers can't afford to be without,” said James Johnson, Managing Director at MarTech Breakthrough. “Goodway Group is able to deliver advanced media strategy to meet the needs of any brand marketer through the breakthrough Audience Design 2.0 data source, and we are thrilled to recognize the agency once again this year - this time for ‘Best Overall Marketing Analytics Solution.’” Passport One™, a new addition to Audience Design, is Goodway's access to a database that identifies a marketer's customers, enhances existing first-party data and creates new opportunities for closed-loop measurement. RealValue is an algorithmic suite that applies optimizations to amplify what's working and eliminate what's not. The suite uses machine learning to drive unmatched media performance through predictive modeling and impression evaluation, geographic insights and linear touch attribution. RealValue optimizes campaigns based on multiple dimensions while also protecting them from quality assurance issues. Additionally, Campaign Engine centralizes multi-platform, cross-channel campaigns and automates repetitive tasks. Campaign Engine works across multiple DSPs and paid search, social and programmatic. With Insights, Goodway Group account teams are empowered to harness data with the intent of crafting compelling, impactful stories for clients. It democratizes log-level data, making it a seamless process to generate actionable insights at scale. Lastly, SmartGuard protects campaigns from costly quality assurance issues, combats fraud and ensures brand safety. SmartGuard continually monitors campaigns with real-time alerts. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

August 11, 2022 03:30 PM Eastern Daylight Time

Size Inclusivity in Fashion

YourUpdateTV

Over the course of the last year, women’s clothing brand, J.Jill, set out to better understand what women want from fashion and the shopping experience. In response, J. Jill is celebrating the launch of Welcome Everybody, a fully inclusive shopping experience online and in stores, that celebrates the totality of women everywhere. Recently, VP of Design at J.Jill, Elliot Staples, and Size Inclusive Style Expert, Rochelle Johnson, participated in a nationwide satellite media tour to discuss size inclusivity and the new Welcome Everybody campaign. A video accompanying this announcement is available at: https://youtu.be/x8xDhhQv9sU The Welcome Everybody campaign is a fully inclusive campaign that clearly communications J.Jill’s significant offerings and aligns with our mission of celebrating the totality of women The campaign was created to create a fully inclusive shopping experience, following extensive listening and market research with customers. Their visual campaigns will be refreshed with a range of models and influencers, such as Rochelle, showcasing a range of sizes and body types to ensure each customer can feel represented in J. Jill campaigns. Women are not just one size fits all, as we know almost 70% of women in the US are size 14 and above. It is important that brands not only understand that but stand behind that and design their product for women of all shapes and sizes. While J.Jill has always catered to this market, they are continuing to evolve and include more inclusive sizing throughout their product offering. Plus size fashion has historically been an underrepresented category in the fashion space and those who have not met the ideal size standards have been limited in fashion options. As Rochelle looks toward the season ahead, in terms of fashion, it’s really all about transitional items that get you from day to night. As a mom of two, anything that makes my morning easier such as ultra- premium fabrics that make my outfits feel luxe. The entire collection boasts beautiful details, easy silhouettes, and soft luxurious fabrics that J. Jill is so well known for. For more information, visit jjill.com About Elliot Staples Senior Vice President of Design, Product Development About Rochelle Johnson Rochelle Johnson, an influential voice in the size inclusivity space. With a dedicated following of over 411K followers on Instagram, Rochelle is an influential voice within the body inclusivity community. Through her social media and blog, Beauticurve, which she started almost 10 years ago, Rochelle refers to her platform as a one stop shop for all curvy girls to live a life of affordable style, lavish home decor, luxury, laughter and self-love. Known for her fashion expertise, Rochelle is working with J.Jill to continue to evolve how they represent all women in their product and in-stores. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 11, 2022 11:00 AM Eastern Daylight Time

Video

CleverTap Raises US$105M in Series D Funding Round Led by CDPQ

CleverTap

CleverTap, a leading global B2B SaaS platform for customer engagement and retention today announced it has signed definitive agreements to raise US$105M in a Series D funding round led by CDPQ, a global investment group who committed US$75M, with participation from IIFL AMC’s Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap’s global expansion and enhance the development of its world-class solutions and technology. Founded in Mumbai in 2013 and headquartered in Mountain View, California, CleverTap’s customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers. CleverTap’s subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media. In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB™, the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. “Our vision has been to reshape the way businesses engage with their consumers and bring the tech to MarTech. The addition of long-term investors CDPQ and IIFL AMC Tech fund to CleverTap’s existing backers, Sequoia India, Accel, Tiger Global, and Recruit Holdings is a great endorsement of the successful business we have built, the innovation we bring to the market and the growth potential CleverTap holds,” said Sunil Thomas, Co-founder and Executive Chairman, CleverTap. “The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and unveiling of TesseractDB™. And now with the new institutional investors coming on board we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space.” “CleverTap has established itself as a partner of choice for its clients by helping them generate significant incremental revenue. Its subscription-based platform offers a single and reliable source of information that allows brands to maximize the lifetime value of their existing customers by engaging them in a highly personalized way” said Martin Laguerre, Executive Vice-President and Head of Private Equity, CDPQ. “As consumer brands are increasingly focused on customer retention and prioritize tools offering tangible return on investment, we believe CleverTap is well positioned to maintain its global growth trajectory and help more businesses enhance their customer experience.” “CleverTap is a fast-growing SaaS company that not only has recurring revenue streams and top tier financial metrics, but also a scalable business model with large addressable markets” added Meng Ann Lim, Managing Director, Direct Private Equity for Asia Pacific, CDPQ. “This investment is in line with our strategy to work with innovative companies that enable rapid digital transformation, especially in the Asia-Pacific region where high smartphone penetration is facilitating the digitalization of the economy at a rapid pace.” “Enterprises are increasingly looking to engage with customers in a real time and in a personalized manner across digital channels. CleverTap’s full stack approach to customer engagement allows them to perform user analytics and run personalized customer campaigns on a real-time basis which enables companies to improve user retention and understand user journeys across channels” said Chetan Naik, Fund Manager and Senior Executive Vice-President, Private Equity at IIFL AMC. “CleverTap has built a unique product suite and analytics capabilities that runs over a proprietary database. CleverTap is one of the fastest growing SaaS companies with best-in-class revenue retention rates. We are excited to partner with them in their journey of creating a leading global customer retention platform out of India.” “The latest fundraise reaffirms customer and market belief in CleverTap and our growth potential. This fundraise will help us elevate our growth trajectory and further enable us to innovate better and faster while staying ahead of the curve,” said Sidharth Malik, Chief Executive Officer, CleverTap. “The paradigms of user engagement are changing, and as industry leaders we are best positioned to help businesses adapt to this ever-evolving consumer landscape. Our recent acquisitions helped us expand our foothold in North America and Europe, and enhance our leadership in verticals such as on-demand and subscription.” As part of the transaction, CDPQ will join CleverTap’s Board of Directors upon closure of this funding round. IIFL AMC’s investment is subject to approval from Securities and Exchange Board of India (SEBI). ABOUT CLEVERTAP CleverTap is the World’s No.1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200 customers in 100 countries and 10,000 apps, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, IIFL and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. ABOUT CDPQ At CDPQ, we invest constructively to generate sustainable returns over the long term. As a global investment group managing funds for public pension and insurance plans, we work alongside our partners to build enterprises that drive performance and progress. We are active in the major financial markets, private equity, infrastructure, real estate and private debt. As at December 31, 2021, CDPQ’s net assets totalled CAD 419.8 billion. For more information, visit cdpq.com, follow us on Twitter or consult our Facebook or LinkedIn pages. CDPQ is a registered trademark owned by Caisse de dépôt et placement du Québec and licensed for use by its subsidiaries. ABOUT IIFL AMC IIFL Asset Management (IIFL AMC) is a part of IIFL Wealth and Asset Management. IIFL AMC is an alternates-focused asset management and has been playing a pivotal role in the growth of the AIF industry in India. A disciplined and active management approach combined with research-led strategies allows IIFL AMC to tap into India’s potential for delivering on its commitments and long-term growth. The AMC’s diversified suite of mutual funds, PMS, alternative investment funds, credit funds and venture capital funds span public and private equities as well as fixed income securities and real estate. IIFL AMC’s distinctive products bring out the entrepreneurial edge, agility and speed of execution of a boutique asset management business, while providing gold standards of corporate governance of a large corporation with a long-term focus. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

August 10, 2022 11:49 AM Eastern Daylight Time

OPPO ColorOS 12 wins four design awards at the Red Dot Award: Brands & Communication Design 2022

OPPO

SHENZHEN, CHINA - Media OutReach - 10 August 2022 - OPPO ColorOS 12 wins four design awards at the Red Dot Award: Brands & Communication Design Awards for 2022, recognizing the pioneering designs on its operations system ColorOS12 with OPPO SANS Fonts, O Relax app, OMOJI, and the Two-Finger Split Screen function. OPPO Sans -2022 Red Dot Winner OPPO SANS is a universal typeface designed by OPPO. The visual optimization ranges from the font’s structure to its glyphs. Optimization like the simplification of strokes also allows the overall shape of the font to appear more concise and elegant. These updates present an upgraded sense of technology and strengthen the font’s legibility on a variety of screen displays in different products. O Relax-Cities -2022 Red Dot Winner O Relax is OPPO's digital wellbeing application that provides users with soothing music tracks and ambient sounds of nature and city to relax your mind. Its key feature – Sounds of the City – inspired by locations all around the world, offers users with high-quality ambiance sounds recorded from locations around the globe including Reykjavik, Beijing, and Tokyo. Each presented in the distinctive sounds ranging from vibrant sound such as a fast-approaching train, to the calming sound of a pavement in a neighbourhood, to soothing sounds of nature from gentle breeze and heavy rain. Such an audible exploration of the world enables users to immerse themselves into their own experience of serenity and meditation. OMOJI - 2022 Red Dot Winner OMOJI from ColorOS 12 is supported by OPPO's industry-leading Face Capture algorithm. With the high-precision models of virtual expression that is built upon 52 core human facial expression together with 200+ stylistic elements, users are able to customize unique emoji that represents their own style, and to send messages with a personal touch. Two-Finger Split Screen – 2022 Red Dot Winner ColorOS 12 introduce the new “Two-Finger Split Screen” function is tailored to the 7.1-inch large screen of OPPO’s first folding screen mobile phone, Find N, optimising user experience through providing efficiency and multi-tasking flexibility. Users can easily swipe down the middle of the foldable screen with two fingers, the screen display will then be split into two to aid with multi-tasking demands. Such design is aimed to be both intuitive and self-explanatory to users. The Red Dot Design Award is amongst the most prestigious of professional design competitions globally. The accolades are direct recognition to OPPO’s world-class design capabilities. In the future, OPPO will continue to endeavours on delivering users with more comprehensibile and comfortable experience through ColorOS. O PPO recently announced the date of the global online launch event for its latest mobile operating system, ColorOS 13. It will be one of the first OEM operating systems based on Android 13 to be launched. For more information about ColorOS 13, please join the ColorOS Official Launch Event on YouTube and Twitter at 7:00 PM GMT+8 on August 18 th, 2022. About OPPO OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world. About ColorOS ColorOS is a highly customized, efficient, intelligent, and richly designed Android-based mobile OS from OPPO. With over 500 million global monthly active users, ColorOS supports 67 languages, including English, Hindi, Thai, and Indonesian. Contact Details OPPO Media Contact press@oppo.com

August 10, 2022 05:00 AM Eastern Daylight Time