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SUNNY VODKA LAUNCHES NATIONALLY WITH AN ASPIRATIONAL WEST HOLLYWOOD SPIRIT

EMC|BOWERY

Brand Directors and Partners, Stas Karanikolaou and Zack Bia, Partner with Global Brand Equities To Launch A New Handcrafted Gluten-Free Corn Based Premium Vodka For The Modern Consumer (LOS ANGELES, CA - March 8, 2022) Global Brand Equities unveils Sunny Vodka, the newest addition to their successful liquid portfolio, with next generation entrepreneurs, Stas Karanikolaou and Zack Bia. The best friend duo who are undeniably recognized for disrupting and running the event scene in Los Angeles and cultural events beyond, are now venturing into the alcohol and spirits arena as Partners and Brand Directors with Sunny Vodka. Sunny Vodka is an aspirational brand conceptualized in West Hollywood, capturing the essence of its hometown. The creation of Sunny is a love story built by best friends who simply know what people want to drink and bask in all of life’s moments. The brand brings life to a casual day by the pool, a home cooked meal or a black-tie affair with one sip the world is always Sunny. Sunny Vodka is vegan, gluten-free and made from 100% U.S. grown corn and handcrafted in small batches. Prior to bottling, Sunny is distilled 6 times and is finished through an extra filtration process using California Limestone. The result is a more sophisticated approachable vodka that is cleaner, brighter and smoother with a pleasant aroma, mixable profile & a better mouthfeel. The premium spirit reaches the modern consumer with an eloquently smooth and welcoming flavor profile offering the true taste of vodka. Sunny will be retailed at the competitive price of $24.99 per 750ml bottle (80 Proof, 40% ABV). Sunny Vodka will be exclusively available in key retail chains and distributed by Shaw-Ross International Importers in partnership with Southern Glazer’s Wine & Spirits across the country starting with top major markets in California, Las Vegas, Florida and New York on February 1, 2022 and available for purchase at spirit merchants BevMo!, GoPuff Delivery and Wally’s. Stas Karanikolaou, Co-Brand Director of Sunny Vodka comments, “We distinctively sought out to make sure this vodka would be made with quality ingredients, better taste and artistic branding. Most importantly, we wanted to make sure that it was at a reasonable price point to help recreate some of the amazing memories my friends and I have had while drinking Sunny.” Zack Bia, Co-Brand Director of Sunny Vodka says, “ I love working with our "family" on Sunny Vodka. This is not like an endorsement where people just add their name; this is an authentic lifestyle we live and breathe. We are very proud of how far we have come with creating Sunny Vodka to be smooth, clean & a refreshing quality for everyone to aspire and enjoy responsibly.” “Sunny Vodka is not your average spirit, it's an entire lifestyle and community which revolves around an incredible liquid. Sunny is here to breathe new life into the industry's largest liquor category with this launch. The Sunny liquid is extraordinarily smooth, and it has taken our team years to refine it to this superior standard using custom methods in production and distillation. We are delighted to have our distribution led by Shaw-Ross International Importers and Southern Glazer’s Wine & Spirits in the US, giving Sunny the best visibility in On and Off-premise retailers as well as e-commerce platforms. Our co-founders are experts in building community and we are proud to partner with them on this incredible brand. ” said James Morrissey President of Global Brand Equities. To kick off the launch, Global Brand Equities have purchased select campaign billboards throughout West Hollywood with locations on Sunset Blvd. and Melrose Ave, alongside a hand-painted mural capturing the sunny landscape of Los Angeles, starting with first sign “It’s Always Sunny on Sunset” at the “bird streets” barricade off Sunset Blvd. The billboards and mural amplify the essence of the prolific trendsetting culture and aspirational lifestyle in the city. For the influential brand, the mission is to create a community that starts with the people and their networks of tastemakers and influencer relationships. Sunny Spritz 2oz Sunny Vodka 1oz Fresh Lime Juice 1oz Agave Nectar 1 oz Crafted Soda Water Garnished with cucumber peel and fresh mint sprigs Sunny Pop 2oz Sunny Vodka 2oz Craft Soda Water Garnished with lemon Sunny Martini 3oz Sunny Vodka 1/8oz Dry Vermouth Garnish with 3 Olives Sunny Screwdriver 2oz Sunny Vodka 2 dashes orange bitters 1-2 hand squeezed blood oranges Sunny Aperol Spritz 1oz Sunny Vodka 2oz Aperol 2oz Craft Soda Water Orange Wheel Garnished with fresh rosemary sprig For more information and find out where Sunny Vodka is sold, please visit: www.sunny-vodka.com to find the nearest retailer. For press/ media inquiries, please contact: Ben Russo, ben@emcbowery.com Dianne Quirante, dianne@emcbowery.com ABOUT SUNNY VODKA Sunny is a love story between best friends who simply know what people want to drink. There are only a few things in life that bring people together and make lasting memories - a great drink is the top of the list. Whether you are with family, friends, a loved one or on your own, nothing beats a smooth glass of Sunny. A casual dinner, a funny toast or a black-tie affair, you cannot deny the easy, clean taste from the world’s best vodka: Sunny. ABOUT GLOBAL BRAND EQUITIES Global Brand Equities (GBE) is the leading producer, owner, and operator of disruptive consumer brands in the spirits industry. Founded by international entrepreneur James Morrissey, the GBE portfolio consists of investments in brands that live in high-growth categories. Responsible for some of the industry’s most successful product launches globally, the company continues to innovate and evolve beyond the average industry standard, resulting in the creation of some of the best-known brand names of our generation. Creating long-term growth of brand equity is a priority for all of the GBE businesses, and its foundations are deep rooted in the liquor, manufacturing, and entertainment sectors, ensuring longevity and the ability to scale at a global level. Always focused on delivering products at the highest level of quality, the portfolio continues to receive exceptional accolades from leading experts. The company’s global perspective is seen with its Maison No 9 French rosé wine brand. In partnership with Grammy-nominated, multi-platinum recording artist Post Malone, the brand has disrupted the wine industry globally, breaking records for its sales at launch, and scaling across multiple continents in its first 18 months. The liquid currently retains a 91-point score on wine.com. Contact Details EMCBOWERY Dianne Quirante dianne@emcbowery.com

March 08, 2022 09:00 AM Eastern Standard Time

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Velocity Global Impact Award to Celebrate Inspirational LPGA, LET Players

Velocity Global

The LPGA and LET announced today that Velocity Global, the Official Global Work Platform of both Tours, will sponsor the Velocity Global Impact Award. This honor will celebrate players who have helped to grow the sport of golf and to inspire the next generation of athletes to have a positive impact on the world. Throughout each season, the LPGA and LET will celebrate players and their efforts in giving back to the world and their local communities off the golf course. Toward the end of each season, the LPGA will produce a list of nominees, and the Velocity Global Impact Award Committee will name three players as finalists for the Velocity Global Impact Award. Each finalist will be featured in a docuseries-style content piece sharing their personal story and impact on the game. The winner will be determined through a combination of a fan vote and voting by the committee. The winner will be announced annually on International Women’s Day, March 8. “The Velocity Global Impact Award provides a new avenue to not only recognize the overwhelming contributions made by female golfers in advancing the game but also offers us the opportunity to celebrate the significant positive impacts they make in their communities at home and around the world,” said Sarah Fern, Chief People Officer at Velocity Global. “We are thrilled to partner with LPGA and LET to highlight the many amazing women in professional golf who truly personify greatness in sport.” The award criteria are based on the five values that drive the work of Velocity Global. Nominees will be judged by how well they demonstrate: Velocity – Swiftly assisting in the growth of the game at the youth or amateur level Integrity – Personifying honesty and transparency, serving as a role model to others Be Bold – Willing to forge new paths to create a better future Empowerment – Empowering others through words and actions to have an impact in their own communities Service – Contributing to their communities through their actions “The LPGA Tour and LET feature the world’s best female golfers from more than 60 countries. Through their unique platform and talent, players have the opportunity to impact and inspire people in various communities around the globe,” said LPGA Commissioner Mollie Marcoux Samaan. “We are grateful to Velocity Global for recognizing the impact our players have and for creating this award to highlight and celebrate their commitment to giving back. We are very fortunate to have so many players who value service and to have partners who share our vision to change the world through golf.” The Velocity Global Impact Award Committee comprises seven women of diverse backgrounds, all of whom are dedicated to advancing opportunities for women both professionally and athletically: Sarah Fern, Chief People Officer at Velocity Global Erin Hamrick, Partner at Sterling James and board member of the LPGA Foundation Nancy Lopez, 48-time LPGA Tour winner and member of the World Golf Hall of Fame Nzinga Shaw, President of TurnkeyZRG Lisa Stevens, Chief People Officer and Head of Global Human Capital Solutions at Aon Reiko Takekawa, journalist for Kyodo News Ali Whitaker, broadcaster for the LPGA Tour, LET and DP World Tour LPGA Tour and LET Members are eligible to receive the Velocity Global Impact Award. The winner will receive $100,000 as well as a $100,000 donation to her charity/cause of choice. The other two finalists will each receive $25,000. In January, Velocity Global became the Official Global Work Platform of the LPGA and Ladies European Tour (LET) in a multi-year agreement. Velocity Global will work with the LPGA Tour and LET to highlight the global impact of their players, representing more than 60 countries, through enhanced storytelling opportunities and player recognition. As an Official Partner of the LPGA’s Women’s Network, Velocity Global will utilize the LPGA platform to highlight these initiatives focused on women’s leadership, diversity, equity, and inclusion through additional programming. Velocity Global furthered its support of the women’s game with the announcement that LPGA Tour players Lexi Thompson and Albane Valenzuela joined six-time PGA TOUR champion Billy Horschel and four-time APGA Tour champion Kevin Hall as its global golf brand ambassadors. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform ™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. With talent solutions in more than 185 countries and all 50 United States, the platform combines global Employer of Record and Contractor Management to onboard, manage, and pay talent worldwide. More than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. About the LPGA The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive. Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries. Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone. Follow the LPGA on its U.S. television home, Golf Channel, online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube. About the LET The LET inspires women and girls to pursue their passion and realise their potential through the game of golf. At our core, we aim to build and deliver an extensive competitive schedule of events to enable our strong, energetic, proud, and confident players to compete at the highest level, pursue their dreams and lead by example. Our diverse and multicultural membership of 316 professional golfers represents as many as 36 countries. We are a global tour with roots in Europe. We aim to entertain and excite, but also to enhance health and quality of life, as a responsible, committed and respectful partner. Inspiring – our players are inspiring role models to follow and encourage others to pursue their own dreams. Passionate – we are driven by a passion to perform to our full potential and get better every day. It’s not just about the money or the glory, but a true love for the game. Committed – we are fiercely committed to continuous improvement and recognise the grit that it takes to achieve long-term goals. 2022 marks the 44th season of golf tournaments since the professional tour was founded in 1978 and the third edition of the Race to Costa Del Sol. This year’s schedule includes 31 events in 21 different countries and a record-breaking prize fund of €24.5 million. The LET Access Series is the official development tour of the LET, formed to give players an opportunity to compete and progress onto the LET and achieve their dreams in professional golf. Ladieseuropeantour.com #RaiseOurGame Contact Details Velocity Global Chris McGrath +1 720-650-4348 news@velocityglobal.com LPGA Christina Lance christina.lance@lpga.com LET Bethan Jones bethan.jones@ladieseuropeantour.com Company Website https://velocityglobal.com/

March 08, 2022 07:00 AM Mountain Standard Time

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OPPO Find X5 Pro's ultra night video mode empowers the story of Joana Pastrana

OPPO

SHENZHEN, CHINA - Media OutReach - 8 March 2022 - OPPO celebrates International Women's Day in collaboration with Director Laura Sisteró to produce the story of Joana Pastrana, who is a world-class boxer and held the International Boxing Federation's mini-flyweight title for three years in a row. Her achievements were hard won through training and self-betterment. Joana Pastrana represents the spirit of OPPO's Save the Night initiative, which celebrates the empowerment of women who find they have to push harder and train longer in a world that can seem out of sync with their ambitions. (Shot on Find X5 Pro) A story of empowerment Joana Pastrana's story is told in a short film made in association with OPPO, directed by Laura Sisteró, and shot in part using the new OPPO Find X5 Pro. It shows what the night can be if we choose to make it so: "In the dark, I just saw an opportunity. While everyone went back home to rest, I was ready to chase my dream," says Pastrana. For her, the night was a time to work, and push harder. Competing in a male-dominated sport only made her self-empowerment more crucial. "I didn't see many women up there," says Pastrana. "I had to become my own role model. And from then on, I never stopped. I trained harder and harder. This was the only way to achieve my goals", she says. After three years of competing in the amateur circuit, Pastrana made her professional debut in 2016. At the time she was the only professional boxer in Madrid. By the middle of 2018 she was already a global champion in her weight class. Pastrana is an inspirational figure, an example of what self-motivation through empowerment can bring. Few could, or would even want to, box at a professional level. However, her words can inspire us all. She says, "the night can be the time to dream wide awake." It's a reminder that while dreams and aspirations may seem remote, they may be within reach. This is a sentiment worth celebrating. (Shot on Find X5 Pro) Behind the camera The aim of OPPO's Joana Pastrana short film was to offer a view into her world. She walks through the empty city streets at night towards her boxing gym, capturing images with the OPPO Find X5 Pro. She straps up her wrists and takes to the ring to train. As she sits at the end of the session, exhausted, Pastrana visualizes the match to come, when all her efforts will be put to the test. The film-making challenge was to capture the emotional and physical investment here in a 90-second format. Director Laura Sisteró's tools were the industry standard Arri Alexa camera and a less likely partner, the OPPO Find X5 Pro. OPPO Find X5 Pro can be the night companion. Its camera is optimized to produce stunning results, for stills or video, even in the most challenging lighting. An OPPO Find X5 Pro will record night-time memories, challenges, victories and defeats, which can form an important part of a motivational journey. The phone was put to the test in the shooting of this short film, used to film some of the more difficult scenes in the piece. The phone used by Pastrana to visually narrate her journey through the street in photo form. Shots of Pastrana training both in and outside the ring used the OPPO Find X5 Pro's Ultra Night Video mode. This marks a paradigm shift in the video quality of OPPO phones, bringing the quality associated with enhanced low-light stills to moving images. "I was quite surprised by the capabilities the phone has to take pictures at night," says director Laura Sisteró. A tapestry of software and hardware in the OPPO Find X5 Pro makes this a reality. Its wide and ultra-wide cameras use large, high-quality Sony IMX766 sensors. 5-axis OIS avoids motion blur and allows for longer shutter speeds, and OPPO's self-developed MariSilicon X NPU fine tunes the camera's advanced processing algorithms to suit each shooting situation. To create a night-time short film with the OPPO Find X5 Pro, take some of the creative choices made in the short film as inspiration. Note how Pastrana is not the only character here. The quiet atmosphere of the streets is brought into focus by the use of Pastrana's footsteps as the primary soundtrack to each exterior shot. This sits in stark contrast to the traffic noise of the first few seconds of footage, shot during the day. Director Sisteró plays with the shadows and light contrasts of the night-time city, and lets scenes bathe in the warmth of street light and the artificial lighting of neon signs. At night, each shadow can be an outlet for creative expression. This visual language is a key part of the telling of Pastrana's story ( https://www.youtube.com/watch?v=g5epW6JpoCw ). The phone is available from mid-March. Read more about the OPPO Find X5 Pro at the OPPO website. #OPPO Contact Details OPPO Media Contact press@oppo.com

March 08, 2022 07:00 AM Eastern Standard Time

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MISHA MCCLURE TO LEAD DIGITAL EQUITY AND COMMUNITY IMPACT PROGRAMS AS COMCAST HOUSTON’S NEW DIRECTOR OF EXTERNAL AFFAIRS

Comcast Houston

Misha McClure will lead the Comcast Houston region’s digital equity and community impact programs as the new Director of External Affairs. In this role, McClure will partner with community organizations to help advance Comcast Houston’s position as a digital equity leader through legacy programs that provide important resources residents and business owners need to be successful in a digital world. In 2021, Comcast invested more than $3.5M in Houston-area community organizations and local digital equity programs. “Serving others has always been a big part of who I am,” McClure said. “I’m thrilled to advance our life-changing efforts to close the digital divide and lift-up income-constrained families with affordable and reliable high-speed broadband service. I’m also looking forward to working with our non-profit partners to further our shared efforts that help so many residents and customers.” McClure is a proven public relations and community affairs leader with more than 15 years of experience. McClure joined Comcast nearly nine years ago. In her previous role as External Communications Manager, she created compelling and engaging content for a wide variety of audiences, including amplifying digital equity and community impact efforts through traditional, influencer and social media. Internally, McClure launched the Houston region’s MyAbilities Employee Resource Group and completed numerous leadership development courses. “Misha has worked tirelessly to empower our community with information and programs that have truly made a difference,” Toni Beck, Comcast Houston’s Vice President of External Affairs, said. “In her new role, Misha will continue that work while also blending in her infectious passion for building partnerships that will make the Houston region a more equitable place to live and work.” McClure received a Bachelor of Arts Degree in Mass Communication from Southern University in Baton Rouge, Louisiana. She serves on the Board for Easter Seals of Greater Houston. She is a member of the Public Relations Society of America – Houston chapter and the National Association of Black Journalists. In her free time, Misha enjoys traveling with her family. She volunteers with organizations to help them optimize and grow their brand. To learn more about Comcast’s digital equity and community impact programs, visit houston.comcast.com. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Foti Kallergis +1 832-986-0196 Foti_Kallergis@comcast.com Company Website https://houston.comcast.com/

March 07, 2022 07:02 AM Central Standard Time

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Blockchain Blockbuster - Egyptian Government Extends Ground-Breaking Customs Project with CargoX

CargoX

CargoX, the global blockchain company leading the world on the digital transfer of trade documents, has announced a long-term extension to its disruptive agreement with the Egyptian government to accelerate the digital transformation of Egypt's trade flows with the world. The public-private partnership Misr Technology Services (MTS) - 80% owned by the Egyptian government - authorized CargoX as its blockchain document transfer gateway service provider for the country’s official NAFEZA single-window trade platform in March last year. Designed to bring trust and transparency to a digital trade environment, systemize Egyptian trade documents and information flow with companies around the world, the NAFEZA solution integrates the CargoX platform for Blockchain Document Transfer (BDT). Usage of the system became mandatory in Egyptian ports on October 1 last year. Since its implementation, the project has surpassed all expectations with CargoX’s blockchain solution already used to seamlessly and safely transfer more than 1,100,000 actual trade and finance documents for more than 75,000 customers. NAFEZA’s triumph has made CargoX the fastest-growing blockchain platform in the logistics industry. It represents one of the most compelling cases for the adoption of the blockchain as a critical tool for streamlining global trade and commerce. Underpinning CargoX’s remarkable success story is some game-changing time and cost-savings for the Egyptian government, importers, and foreign exporters doing business in Egypt. Benefits resulting for users from the adoption of blockchain technology include increased transparency, the elimination of red tape, and a reduction in the average cargo release time from 29 days to 9 days with a notable reduction in container demurrage and storage fees. Compliance costs for shippers have also been slashed from more than USD$600 to USD$165, or less as a consequence of the move onto the blockchain. As part of the extended agreement, the NAFEZA project will now be rolled out to include air cargo and encompass a total number of 30 sites including airports, seaports, dry ports, border posts, free zones, and bonded warehouses. NAFEZA has so far been adopted by more than 32,000 importers, 20,000 exporters, 2,200 brokers, 300 shipping agencies & freight forwarders, as well as more than 74,000 foreign exporters. The system currently handles 12,000 transactions a day. “The use of the platform in the public sector is a revolutionary step for global maritime shipping - and our partners will be forever inscribed in the ledger of history,” said Stefan Kukman, Founder & CEO, CargoX. “We are constantly working on providing great value, confidentiality, transparency, and immutability to our customers and our partners - and we base that value on building digital trust in global trade.” Immediate benefits for the Egyptian government include integrating 26 government bodies associated with cargo clearance, establishing a reliable national data warehouse with high-quality data used to drive the decision-making process for the ministry of finance, trade & industry, transport, and cabinet as well as the digital transformation of 6 trade documents, and the elimination of 11 other documents reducing red tape in the country dramatically. “In pursuit of Egypt’s ambitious strategy for sustainable development and integration into the global economy, MTS succeeded in implementing the national single window for trade across borders to achieve the transformation from 19th Century manual & paper-intensive customs procedures to a modern, state-of-the-art, digital ecosystem and extending it to engage the trade community abroad by partnering contractually with CargoX to leverage their leading-edge technology and advanced solutions,” said MTS CEO and chairman, Captain Ossama al Sharif. As an early adopter of the technology, Egypt has catapulted itself to the forefront of the changes taking place in the digitalization of global trade, said CargoX Chief Business Development Officer, Vjeran Ortynski. “Governments and companies with a strong digitalization agenda are showing the way for all the rest to follow, while gaining a strategic advantage in the global markets. We listen to our strategic business partners and develop features on the platform that are adapted to the needs of the global trade - with specifics that can be tailored to specific needs of our partners and always provide ease of use, value, and savings in time and cost for our global user base,” said Ortynski. About CargoX CargoX Ltd is a global company specializing in document transfer solutions, based on blockchain transactions and an ownership validation platform. The core team of founders brings together more than 100 years of experience in the logistics, banking, programming, IT and blockchain industries. Users of CargoX's BDT platform can upload or create electronic trade documents and then transact ownership of them like money through a global bank, at any time, with the following benefits: For more information: ( https://cargox.io/ ) Contact Details CHARLIE PESTI —The world’s best publicist for supply chain technologies. Charlie Pesti +1 267-439-4355 charlie@pesti.io Company Website https://cargox.io/

March 07, 2022 12:20 AM Central Standard Time

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Digital staffing firm uses NFTs to raise money and awareness for Ukraine

Pixoul

​​ Pixoul, a digital consultancy and IT staffing firm, announced today plans to partner with UNICEF amidst the growing humanitarian crisis in Ukraine. The company will use all proceeds from its NFT (non-fungible token) studio to donate to the emergency relief effort. The decision is a landmark shift in the growing crypto sector, as the digital assets become a vehicle for charitable donations. What is happening in Ukraine is a tragedy—we at Pixoul feel deeply for the Ukrainian people and want to lend support in any way we can,” says Devon Fata, CEO and President of Pixoul. “We knew when we started our NFT studio that we wanted to use this arm of our business to better communities near and far. I can’t think of anything more important right now than funding this fight for freedom.” Purchases of Pixoul NFTs will go entirely toward UNICEF’s emergency response efforts, as well as support to the local artists creating the NFTs. The digital art is available for purchase at: https://opensea.io/collection/pixoul-eye-candy. About Pixoul: Pixoul is a leading innovation consultancy and IT staffing firm that helps clients deliver outstanding products and scale digital teams. They were recently recognized as a 2022 Dallas Manifest Award winner as a top B2B firm, as well as a 2021 Clutch award winner for excellence in IT and business services. Connect with Pixoul at www.pixoulinc.com. Contact Details Pixoul Christiana Stankewitz +1 830-321-0359 hello@pixoulinc.com Company Website https://www.pixoulinc.com/

March 03, 2022 01:03 PM Eastern Standard Time

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Update: Theorem Inc Defends Trademark and Trade Name, Ninth Circuit Denies Citrusbyte Efforts for Stay of Injunction

Theorem Inc

Theorem Inc, a flexible full-service digital marketing solutions provider, recently defended its federally registered trademarks and trade name, winning a Preliminary Injunction in the United States District Court for the Central District of California against Citrusbyte, LLC, recently conducting business as Theorem LLC (Theorem.co) and, as of January 24, 2022, conducting business as TheoremOne (TheoremOne.co). After all attempts at reaching an amicable resolution failed, Theorem Inc, which has been operating under its Theorem trademarks and trade name since its inception in 2002, sought an injunction against Citrusbyte LLC, which had rebranded itself under the name Theorem. Despite receiving a decision by the United States Patent and Trademark Office rejecting its attempt to register the name “Theorem” for its business due to the likelihood of confusion with the registered trademarks of Theorem Inc, Citrusbyte LLC previously moved forward with their rebrand from Citrusbyte to the name Theorem, and promoted itself through its website at Theorem.co. The District Court ruled that Theorem Inc was likely to prevail in its trademark infringement claims against Citrusbyte, and therefore, issued a Preliminary Injunction requiring Citrusbyte to cease its use of the Theorem name pending final resolution of the litigation. The granting of this Motion for Preliminary Injunction by the United States District Court was the first step to permanently eliminating market-wide and end-user confusion within the industry in connection with Citrusbyte’s use of Theorem Inc's registered trademarks. The primary requirements of the Preliminary Injunction became effective as of January 24, 2022. Citrusbyte attempted first in the District Court, and then after losing in the District Court, in the Ninth Circuit Court of Appeals, to obtain a stay of the Preliminary Injunction so it would not need to comply. On February 1, 2022, the Ninth Circuit Court of Appeals denied Citrusbyte’s most recent motion to stay the District Court’s Preliminary Injunction. Pursuant to the Preliminary Injunction, Theorem LLC (formally known as Citrusbyte, LLC) has now rebranded itself to TheoremOne. View the 9th Circuit Denial of Stay Here View the District Court Preliminary Injunction Ruling Here About Theorem Founded in 2002, Theorem provides end-to-end agile digital marketing services for some of the world's leading brands. Theorem takes legacy services and pivots these approaches to develop future-proof, modern marketing solutions for clients and partners. Creating end-to-end solutions designed to solve client challenges, through our extensive knowledge of and agile approach to digital marketing technology and strategies. Theorem is pioneering the future of full-service flexible marketing solutions. Theorem’s expertise saves their clients time, reduces their costs and increases their revenue. For more information, visitwww.theoreminc.net Contact Details Maggie Stasko +1 843-693-7161 maggie@kitehillpr.com

March 02, 2022 04:55 PM Eastern Standard Time

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3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022

Chief Outsiders

Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services with Fortune 500 experience, today revealed the results from the third annual survey of its CMOs on their 2022 outlook. The results speak to the changing expectations that the C-suite holds for CMOs, the impact of the pandemic and changing customer behaviors and preferences (among them those pertaining to ESG) on companies and companies’ marketing priorities. “While it seems that we finally have the worst of the pandemic behind us, the impact of Covid on the economy, on businesses’ growth prospects and on customer preferences and behaviors, will continue to be strongly felt for quite some time to come. More than ever, CMOs are being called upon to take the leading role in helping companies accelerate growth in this new environment, many of whom haven’t embraced digital marketing solutions in any significant way until now,” said Art Saxby, founder and co-principal of Chief Outsiders. “Since labor shortages also impact the marketing function, and technology makes remote work more viable than ever, fractional CMOs are rapidly becoming a natural option for an increasing number of CEOs faced with a need to hire specialized executive-level help for achieving their growth objectives,” said Pete Hayes, CMO and co-principal of Chief Outsiders. Key Survey Takeaways: Expectations for 2022 Respondents were mixed on their expectations for 2022, with 47 percent of CMOs surveyed reported having a pessimistic view on the New Year. 46 percent expected the economic circumstances to improve. See Table 1, Q15: ( N: 57) here. Impediments to growth in 2022 CMOs identified as main headwinds for companies’ growth a continued shortage of talent, on-going supply chain issues, inflation, and potential government Covid measures. In other words, CMOs expect that the uncertainty and longer-term impact of the pandemic will continue to weigh negatively on companies’ growth prospects. See Table 2, Q16: (N: 55) here. CEO priorities for CMOs In the current environment where an unprecedented confluence of quickly evolving economic and sociological factors impact not only what customer have to be spend, but also how they collect information on alternatives and what factors weigh in when they make a purchasing decision, CMOs are called upon by their CEOs, first and foremost, to set the growth agenda. Second is lead generation (filling the sales pipeline), and third is building the organization to achieve growth goals. 76.4 percent of respondents say the shift in growth emphasis is permanent, while 12.7 percent say it’s not. See Table 3, Q8: (N: 56) here. Importance of ESG Another important factor impacting growth prospects for businesses are changes in customer buying behavior that are not new but have been accelerated through - and because - of the pandemic. Important changes to behaviors, next to the digitalization of the buyer journey, include growing concerns with ESG where 69 percent of respondents said that a brand’s stance on environmental and social issues is somewhat important or extremely important to customers when making purchasing decisions. And more than 83 percent said that CMOs should take the lead in defining and activating a brand’s ESG initiatives. See Table 4, Q36: (N: 54) here. Capturing and managing 1st party B2B, B2C customer data Upcoming changes to companies’ ability to leverage third party data is an emerging challenge marketers will need to address. When asked where marketers can best capture and manage first party customer data, at in-person events came second to last (the owned website and social media came first) - the same picture can be seen for both B2B and B2C customers. See Table 5, Q27: (N: 55) for B2B and Table 6, Q28: (N: 48) for B2C here. CEO attitudes towards fractional CMOs CEOs also no longer need CMOs to be on payroll, let alone check in every morning at 08:00 AM. Increasingly, attitudes are becoming more positive towards fractional CMOs where 70 percent of respondents said that fractional CMOs are becoming ever more accepted by the C-suite, with only 18 percent indicating that only some CEOs are willing to work with fractional CMOs. See Table 7, Q11: (N: 56) here. The complete results of the survey available upon request. About this survey Chief Outsiders surveyed more than 60 CMOs with Fortune 500 experience in over 1,400 enterprise and mid-market companies on their perspectives of their marketplaces. This marks the third annual CMO survey on what to expect in market trends and company growth. About Chief Outsiders Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 100 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here. Contact Details Razor Sharp PR Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://www.chiefoutsiders.com/

March 02, 2022 12:55 PM Pacific Standard Time

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Goodway Group Acquires Tuff to Expand Growth Marketing Services

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, is expanding its family of brands through the acquisition of growth marketing agency Tuff. The deal, which marks Goodway Group’s first acquisition, strengthens its professional marketing services for startups and fortifies its capabilities in customer acquisition, content strategy, search engine optimization, conversion rate optimization, and broadens Goodway Group’s client base in ecommerce, direct-to-consumer, SaaS, fintech and B2B. Founded in 2016, Tuff is a growth marketing agency focused on helping businesses to accelerate customer and revenue growth through digital channels. Tuff clients include digitally-native brands such as Xendoo, Sabio, AKKO, and Thnks. Tuff is woman-founded and led by CEO Ellen Jantsch, who started the business more than five years ago after holding key marketing roles at thisopenspace, Adaptly and Nielsen. Jantsch will continue as CEO of Tuff and will report to Jay Friedman, Goodway Group President. Tuff ’s brand and its full team will continue to operate independently as a division of Goodway Group. The acquisition of Tuff supports Goodway Group’s expansion, which includes the growth of its digital transformation consultancy CvE. “We are beyond thrilled to welcome Ellen and her team to the Goodway Group family,” said Dave Wolk, CEO, Goodway Group. “We share both values and workplace practices, with remote-first cultures built into the bench of our shops, making Tuff’s team, services and ethos a perfect fit for Goodway Group. Our shared values and passion for digital marketing, collaboration and client service played a big role in establishing this partnership. Tuff also brings with it key areas of expertise and complementary capabilities that elevate the results we are able to drive across our client base.” Tuff started as a remote-first company and Goodway Group transitioned to a fully remote workforce in 2007 and has since then grown to a team of more than 400 people in the U.S. and UK. “When we started conversations with Goodway Group about how we could work together, the tone and energy felt so right. We are companies of the same mindset, which is all about being obsessively growth-focused, authentic, doing our best work and being the best in the business. What gets us excited is seeing our clients achieve their growth goals and taking part in their success,” said Ellen Jantsch. “Being part of the Goodway Group family brings our team a new level of resource, operation and network. I know we are going to be an incredible team.” “Growth marketers are upending conventional marketing practices by being a source of revenue and the CFO’s number one way to drive growth. Goodway Group’s deep knowledge of measurement, Tuff’s strength in growth marketing, and CvE’s expertise in digital transformation will help larger marketers adopt growth marketing principles to better connect marketing to the C-Suite,” said Jay Friedman. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Tuff Founded in 2016 by Ellen Jantsch, Tuff is a growth marketing agency that partners closely with startups and scale-ups that are looking to acquire new customers and scale their company through modern channels, tools and frameworks to help them increase revenue and sales. Tuff builds custom teams that seamlessly integrate into your business by acting as an in-house growth marketing team, replacing the hassle and risk of prematurely hiring and managing an in-house marketer or team of freelancers. Tuff specializes in building growth strategies backed by tactics like Google Ads, Technical SEO, Video Marketing, Facebook Ads, Email, YouTube Ads, Content Strategy, Creative, and CRO. Find Tuff online at tuffgrowth.com or follow us on LinkedIn and YouTube. Contact Details Kite Hill PR for Goodway Group and Tuff Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 02, 2022 10:00 AM Eastern Standard Time

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