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How Will Social Media Adapt to the Advertising Squeeze?

QYOU Media

ValueTheMarkets.com News Commentary - Total worldwide internet users numbered 5 billion in April 2022, with Statista data showing 4.65 billion people use social media as numbers continue to rise. But with advertising spending knocked lower, how are social media businesses adapting? This article discusses the issue with reference to Twitter (NASDAQ: TWTR), Snap (NYSE: SNAP), Microsoft (NASDAQ: MSFT) and QYOU Media (TSX: QYOU) (OTCQB: QYOUF). QYOU Media (TSX: QYOU) (OTCQB: QYOUF) operates as a media company, producing and distributing content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms. The company also manages influencer marketing campaigns for major film studios and key household brands. QYOU Media’s most recent earnings, which covered the three-month period ended 31 March, showed that the company had grown revenue by an astronomical increase of 2,410% against the same period 12 months prior. The business expects that, even with advertising headwinds, each of the rest of its quarterly updates across the year ahead will show record revenues. That expectation comes as the company’s Chtrbox subsidiary, which is one of India’s leading creator-powered companies connecting brands and social media influencers, has announced the launch of a new division. The ChtrSocial division will focus on helping brands multiply their social audiences with modern creative methods, including micro-videos and personalized brand storytelling. QYOU Media says the operation will offer cost effective and scalable solutions to community building for brands, allowing brands to become digital creators themselves. It sounds like an attractive offering in an environment where many advertisers are cutting back on advertising spend, while also focusing more on social media. With QYOU Media’s wealth of experience in influencer marketing on-hand, ChtrSocial could be an exciting project. Twitter (NASDAQ: TWTR), which was cofounded by Jack Dorsey, provides online social networking and microblogging service, offering users the ability to follow other users' activity, read and post tweets. It might be one of the planet’s major players when it comes to social media, but the business has had a rocky ride over recent months. The company’s second quarter earnings saw average monetizable daily active usage rise by 16.6% on the same period in 2021. Even so, revenue dropped from $1.19bn to $1.18bn amid advertising headwinds. However, the company also blamed the drop on instability associated with Elon Musk’s $44bn takeover bid. In fact, Twitter is now suing the enigmatic South African billionaire in an effort to force him to follow through on the accepted bid. Legal wrangling could hurt the business further, but Twitter is unlikely to let the matter drop as Musk’s bid, which equated to $54.20 per share, represents a premium on the current share value. These difficulties may have contributed to the decision to increase the Twitter Blue service’s monthly price, which is climbing from $2.99 to $4.99 for new subscribers. However, subscription and other revenue decreased in the company’s most recent quarter, falling by 27% to $101m. This decline, coupled with the miniscule contribution from subscription revenue compared to ad revenue, calls into question the company’s capacity to deal with slowing ad revenues. With advertising revenue likely to dip, other industry peers also seem to be on the lookout for new or enhanced revenue streams. Snap (NYSE: SNAP) is one company trying out the subscription model for size. The business provides technology and social media services, developing mobile camera application products and services that allow users to send and receive photos, drawings, text and videos. The company, which runs the Snapchat platform, has changed its executive team amid advertising troubles but is having some success with new monetization efforts. The business is offering users a ‘premium’ service in the form of Snapchat+, available for $3.99 a month. It has seen some success, with Snap confirming that it had brought in more than 1 million subscribers less than six weeks after launch. Even without the potentially major impact of this subscription service, Snap reported revenue growth of 13% in its most recent earnings update. In its current state, this contribution is minor compared to the company’s overall revenue of more than $1bn in its second quarter, but the company will be hoping it is the springboard to further growth. CEO Evan Spiegel has hinted there could be further changes, stating the company is aiming to cultivate “new sources of revenue to help diversify our topline growth”. But when it comes to social media subscriptions, there is one offering which leads the way. Headed by Satya Nadella, Microsoft (NASDAQ: MSFT) offers applications, extra cloud storage, and advanced security solutions, serving customers worldwide. It might not be the first company you associate with social media, but the software giant’s business networking oriented social media offering, LinkedIn, looks to have been going from strength to strength. Microsoft acquired LinkedIn for $26.2bn in 2016, with the aim to grow the site and integrate software such as Office 365. Since then, it has achieved significant growth and become something of a money spinner. In the company’s most recent earnings, which covered the three-month period ended 30 June 2022, LinkedIn revenue jumped by 26% compared to the same period a year prior. This increase came even as Microsoft’s platform was impacted by a general downturn in advertising spend. The company has long operated a premium subscription service for users, which allows them to access in-depth statistics about their profiles, better visibility in messaging and access to training courses. Microsoft is also pushing ahead with integration of LinkedIn with its huge library of software applications, with one of the latest updates including integration with video chat software Teams. The software giant will be hoping that its multiple revenue streams and powerful synergy with other applications will mean that LinkedIn can continue to rake in the revenue despite an advertising slowdown. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. 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August 22, 2022 11:00 AM Eastern Daylight Time

Florida Pell Grant Recipients Eligible for Free Internet Service

Comcast Florida

Students in Florida receiving Federal Pell Grants attending public or private colleges and universities may be eligible for another federal program that could cover their monthly internet bills. The Affordable Connectivity Program (ACP) provides qualified individuals and households with a monthly credit of up to $30 to pay for internet and/or cellular phone service. Comcast is an ACP program participant and qualified customers can use the ACP credit towards any tier of Xfinity Internet service, including Internet Essentials. Internet Essentials is Comcast’s signature digital equity initiative and the nation’s largest and most comprehensive broadband adoption program. It provides low-cost, in-home internet service for qualified households, the option to purchase an Internet-ready computer for less than $150 before taxes, plus multiple ways to access online digital literacy and skills training. The Internet Essentials tier offers 50 Mbps internet service for $9.95 a month for qualified households. The new Internet Essentials Plus tier offers 100 Mbps internet service, which is twice as fast, and costs $29.95 a month. The ACP’s $30 a month credit for internet and/or cellular phone service completely covers the monthly bill for Internet Essentials or Internet Essentials Plus. According to a study by Educationdata.org, 34% of undergraduate students nationwide received a Pell Grant in the 2020-2021 school year, including nearly 490,000 in Florida. Pell Grants are awarded based on annual household income, household size, and the number of dependents. “Pursuing a college education is expensive and students need all the financial support they can get,” said Javier Garcia, Senior Vice President of Sales and Marketing for Comcast in Florida. “By combining the ACP $30 per month credit with our Internet Essentials program, broadband service can be free for qualifying college students, and they can free up money in their budgets for other necessities like books, groceries or gasoline.” For more than a decade, Comcast has been committed to advancing digital equity, connecting 10 million low-income Americans to Internet Essentials and the resources necessary to navigate and excel in an increasingly digital world. In 2021, Comcast announced Project UP, a 10-year $1B commitment to reach 50 million people from low-income households and provide tools, resources, skills, and training to bridge the digital divide and unlock unlimited possibilities. For more information on Internet Essentials and the ACP, visit www.internetessentials.com or call 1-855-8-INTERNET (1-855-846-8376). Contact Details Comcast Florida Region Cindy Arco +1 904-738-3412 cynthia_arco@comcast.com Company Website https://florida.comcast.com/

August 22, 2022 10:32 AM Eastern Daylight Time

COMCAST IS ROLLING OUT MULTI-GIG INTERNET SPEEDS TO COLORADO SPRINGS HOMES AND BUSINESSES

Comcast Colorado

Today Comcast launched an additional multi-gig Internet speed tier to Xfinity and Comcast Business customers in Colorado Springs. Colorado Springs is the first community in Colorado where Comcast is beginning to deliver download speeds of 2 Gbps over the connections already existing in homes and businesses today. Once the rollout is complete, these multi-gig speeds will be available in all of Comcast’s service area in Colorado Springs, as well as throughout Comcast’s entire footprint in Colorado. In addition to multi-gigabit download speeds, Comcast is introducing faster upload speeds in Colorado Springs to Xfinity Internet customers who choose xFi Complete, and Comcast Business customers, will receive up to 10X faster upload speeds than their current levels. Network data shows downstream traffic remains 14X greater than upload, so the introduction of symmetrical upload speeds will be well in advance of demand. “Our network is made for anything, so you can do anything,” said J.D. Keller, Senior Vice President Comcast Mountain West Region. “During the pandemic, we saw how vital having a fast, reliable internet connection is for all people, and demand for internet services continues to increase at a fast pace. My own kids and family are working, learning, chatting, watching movies or playing games on-line whenever we are in the house. I know others have the same experience. Comcast’s investments in our network will keep more people in Colorado Springs securely connected and ensure they have the technology today to meet the needs of tomorrow.” “By investing in infrastructure upgrades that ensure secure, reliable connectivity for all our residents and businesses, installing free Community WiFi Lift Zones, and supporting Olympic City USA in a variety of ways, Comcast has shown a commitment to Colorado Springs and to ensuring our city is preparing for tomorrow – today,” said Colorado Springs Mayor John Suthers. Faster speeds will be just one of the consumer benefits made possible through Comcast’s continued efforts to evolve its entire network to 10G. 10G is a next-generation technology platform supported by a global collaboration of companies in the Internet industry focused on building networks that stay ahead of consumer demand for connectivity. In addition to enabling multi-gig symmetrical connections, 10G efforts will provide even greater network reliability, lower latency, faster troubleshooting, and increased energy efficiency. More information about the industry’s efforts toward a 10G future can be found here. The new speeds are available today to Xfinity and Comcast Business customers in parts of Colorado Springs and will be rolled out to Comcast markets across the country through 2025. Visit Xfinity or Comcast Business to learn more and sign up for these exciting new products. More about Comcast in Colorado: Comcast has more than 300 miles of fiber in Colorado Springs – more than 10,000 miles throughout the state of Colorado. More than 2.3 million homes and businesses have access to Xfinity and Comcast Business products and services statewide, including more than 400,000 in Colorado Springs. Our network reaches every zip code in the city of Colorado Springs, to make sure everyone can connect to our fastest speeds and use the technologies and devices they depend on every day – now and in the future. Comcast has invested more than $1.2 billion in its network in Colorado alone in the last three years. We make continuous strategic investments in building broadband network capacity to stay ahead of demand — effectively doubling our capacity every 2.5 years. Since 2011, Comcast has connected nearly 600,000 income-constrained Coloradans to the Internet through its Internet Essentials Program –the nation’s largest and most successful private-sector low-income broadband adoption program. The program provides income-eligible people the ability to connect to the Internet for $9.95 per month. Additionally, Comcast participates in the Federal Affordable Connectivity Program which provides those who are eligible a $30 per month credit for the Internet service. As part of Comcast’s ongoing commitment to help connect low-income families to the internet, Comcast also worked with our network of nonprofit, community, and city partners to equip nearly 100 locations across Colorado with WiFi- connected Lift Zones where students and adults can get online, participate in learning and workforce development trainings, and access critical resources. ### About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

August 22, 2022 08:30 AM Mountain Daylight Time

Without Proper IT Protection, It's Just A Matter Of Time Before SMBs Get Hacked

Sekur Private Data Ltd

For several years now, many small and medium-sized businesses (SMBs) have been under the assumption that if they just move their files and data to the cloud, they will be protected. The hope is that cloud-based services like Amazon.com Inc. (NASDAQ: AMZN) Web Services, Microsoft Corp.’s (NASDAQ: MSFT) Azure and IBM (NYSE: IBM) Cloud Services will provide a layer of protection for sensitive information and peace of mind. But even cloud software providers can be subject to hackers and data breaches. Unfortunately, most SMBs are unaware their remote workers are creating even more opportunities by using unsecured systems to conduct business, further compromising whatever data protection they use. SMBs diligent in using the right tools and processes to protect their data from attacks such as hacking and theft are providing a shield against cyber intrusion and phishing scams. In doing so, they protect sensitive data such as email addresses, phone numbers, medical information, bank and credit card numbers and, in some cases, private medical information. New research shows that many are missing the mark in this area. SMBs Are A Huge Hacking Target According to a benchmark study by Cisco Systems Inc. (NASDAQ: CSCO), SMBs account for more than 40% of all data breaches, with more than six out of 10 reporting at least one cyber attack in the past year resulting in at least eight hours of business shutdowns. Thirty percent of small businesses consider phishing attacks to be the most significant cyber threat, with 1 in 5 having no endpoint security and more than half existing without any information technology (IT) security staff in house. As SMBs struggle to find cost-effective solutions to the issue, the stress of protecting data is also affecting their workflow. A new survey from CNBC and SurveyMonkey found that nearly 4 in 10 small-business owners say they are very or somewhat concerned their business will be the victim of a cyber attack within the next 12 months. There Are New Data Protection Tools Now Available One company leaping to provide inexpensive and peace-of-mind offerings for SMBs is Swiss-hosted privacy and cybersecurity company Sekur Private Data Ltd. (OTCQB: SWISF), which focuses on privacy and security communications and data management solutions. The company developed SekurMail and SekurMessenger as part of a privacy and security bundle of email, messaging and file transfer in one application featuring the company’s latest SekurSend and Chat-by-Invite technology. That technology includes proprietary anti-phishing and privacy features in SekurSend®, which allows users to send an email to any other recipient — whether they have Sekur or not — in complete privacy and security. The email never leaves Sekur’s encrypted email servers in Switzerland. The recipient can then click on the notification and reply in the same manner using SekurReply® without registering for a Sekur account. SekurMessenger comes with a proprietary feature and technology called "Chat-By-Invites". This feature allows a SekurMessenger user ("SM user") invite a non-SM user, or a group of non-SM users, to chat in a fully private and secure way, without the recipient ever having to register to SekurMessenger or download the app. At the end of the chat, the initiator of the conversation can remotely terminate the conversation and all traces of the conversation are deleted from all users, including the recipient. The invite can be sent via Email or SMS. Sekur has already enabled invites in 61 countries, covering over 3.40 billion people, and will add more countries as Sekur expands globally. The target sectors are numerous, including but not limited to real estate, legal, finance, medical, government, energy, manufacturing. Sekur has big plans to reach SMBs with solutions for the remainder of 2022 and 2023, including: Developing new email and digital marketing and search-engine optimization (SEO) targeting over 3 million SMBs out of the 30 million in the U.S. with a conversion goal of up to 10% (up to 300,000 SMBs and up to 1 million to 1.5 million users). The development and use of additional marketing tools on several types of media, including a significant launch in its SekurMail product over all digital media and electronic billboards in New York City to complement its planned television ads and new interviews. The product launch of SekurVPN, SekurVoice and SekurPro, a video conferencing tool targeting C-level executives. The company offers its products globally through its websites, approved wholesalers and distributors, and telecommunications operators. For more information on Sekur Private Data, visit https://sekurprivatedata.com. For more information on Sekur solutions, visit https://www.sekur.com. Sekur is a Privacy and Security solution developed by GlobeX Data S.A. and licensed globally through its sister companies GlobeX Data Ltd. and GlobeX Data Inc. GlobeX Data Ltd. is a publicly traded Cybersecurity and Internet Privacy provider of Swiss hosted solutions for secure communications and secure data management. The company trades in the public stock markets under tickers (OTCQB: SWISF), (CSE: SWIS) and (FRA: GDT).For more information about GlobeX Data please visit us at https://globexdata.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Alain Ghiai aghiai@sekur.com Company Website https://sekur.com/en/about

August 18, 2022 05:26 PM Eastern Daylight Time

Citibeats Launches New Open Source Ethical AI Community Dedicated to Democratization of AI

Citibeats

Citibeats, a provider of ethically-sourced AI insights that drive real-time, data-driven actionable decisions, is establishing an open-source community dedicated to democratizing its AI algorithm. The “ Ethical AI Community ” will be composed of developers who are committed to refining Citibeats’ existing algorithm to ensure that it is as free from code bias as possible—a key consideration for realizing the potential of AI as a solution for some of the world’s most complex problems. The company’s commitment to Open Source Data Science (OSDS) is consistent with Citibeats ’ mission to harness the power of AI for good. By creating an open-source platform for its algorithm, the company is building transparency, reliability and security into the core of its operation model. “Ethics and trust are key to our mission,” said Abby Seneor, CTO at Citibeats. “As a company, we want to gain the trust of the public by doing the right thing, consistently, to help society. So it’s a logical step for us to make sure we can trust the output we get from our machines. We believe that the only way to do that is by opening our models to let the community see and challenge our inputs—resulting in a robust, inclusive and transparent AI.” Reducing Code Bias & Embracing Diversity The issue of code bias is well known within the tech community—there are many examples of algorithms that “learned” to discriminate against specific races and genders due to a lack of diversity in the teams that created them. The Ethical AI Community seeks to tackle this problem head-on by opening its algorithm to as wide of a community as possible. “We can only ensure that our tools meet the needs of all communities when we invite different voices to be heard—particularly during the creation and review of the tools themselves,” said Abby. Developer Community Waitlist The Ethical AI Community is expected to launch in October 2022. In the meantime, the Citibeats team is encouraging developers to sign up for a waiting list to be notified of developments, as well as a Slack channel. About Citibeats Citibeats utilizes ethical AI for social understanding. By analyzing unstructured data from social media, blog posts, forums, and more, the platform generates real-time insights regarding todayâs most pressing issues, from sustainability to social risk. Our corresponding monitors shed light on millions of evolving conversations, empowering global leaders to contextualize changes with data-driven insights. Contact Details Citibeats Matteo Mezzanotte mmezzanotte@citibeats.com

August 18, 2022 12:05 PM Eastern Daylight Time

FountainHead RI hosting community educational panel event

1BusinessWorld

On Wednesday, August 17th, the FountainHead RI community will be hosting its second and final community educational panel event of 2022 on the future of currency and underlying technology use cases when it comes to blockchain, smart contracts and so much more. This event will be held in-person and is free to attend. “Our events, such as this one, continue to be well aligned with the topics our community is looking to learn more about. Over the years, FountainHead RI has become the gold standard for giving back, knowledge awareness, and tactical networking in Rhode Island and the broader New England area”, said Jason Dodier, co-founder of FountainHead RI. The FountainHeadRI Fall event will take place at The Guild on 461 Main Street in Pawtucket, Rhode Island. Moderator: Joan Bigham - Managing Director at Blockchain Research Institute Panelists: 1) Elizabeth (Liz) Tanner – Rhode Island Commerce Secretary 2) Brendan Quinn - Founding and Managing Partner of Cantilever Advisors. Formerly Managing Director of Strategic Capital - Silicon Valley Bank. 3) Arnell Milhouse - CEO, CareerDevs Computer Science Institute Logistics: • 5:30 pm – 6 pm, Informal Networking • 6 pm – 7 pm, Formal Panel (50 minute panel with 10 minutes Q&A) • 7 pm – 8:30 pm, Informal Networking About FountainHeadRI: An idea based on giving back, promoting growth benefiting RI, and providing leadership opportunities to both the generations before, as well as the generations to follow. FountainHead RI has grown into a community of over 1,100 rising stars and current industry and business leaders from various sectors and industries from around the country. The idea was simple: get talented, motivated and diverse individuals to come together, so that creativity could prosper and positive change could be enacted. What came out of the initial conversations and meetings, was both inspiring and motivational, and set the foundation for what would become FountainHead RI. https://www.fountainheadri.org/ Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

August 15, 2022 05:59 PM Eastern Daylight Time

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Size Inclusivity in Fashion

YourUpdateTV

Over the course of the last year, women’s clothing brand, J.Jill, set out to better understand what women want from fashion and the shopping experience. In response, J. Jill is celebrating the launch of Welcome Everybody, a fully inclusive shopping experience online and in stores, that celebrates the totality of women everywhere. Recently, VP of Design at J.Jill, Elliot Staples, and Size Inclusive Style Expert, Rochelle Johnson, participated in a nationwide satellite media tour to discuss size inclusivity and the new Welcome Everybody campaign. A video accompanying this announcement is available at: https://youtu.be/x8xDhhQv9sU The Welcome Everybody campaign is a fully inclusive campaign that clearly communications J.Jill’s significant offerings and aligns with our mission of celebrating the totality of women The campaign was created to create a fully inclusive shopping experience, following extensive listening and market research with customers. Their visual campaigns will be refreshed with a range of models and influencers, such as Rochelle, showcasing a range of sizes and body types to ensure each customer can feel represented in J. Jill campaigns. Women are not just one size fits all, as we know almost 70% of women in the US are size 14 and above. It is important that brands not only understand that but stand behind that and design their product for women of all shapes and sizes. While J.Jill has always catered to this market, they are continuing to evolve and include more inclusive sizing throughout their product offering. Plus size fashion has historically been an underrepresented category in the fashion space and those who have not met the ideal size standards have been limited in fashion options. As Rochelle looks toward the season ahead, in terms of fashion, it’s really all about transitional items that get you from day to night. As a mom of two, anything that makes my morning easier such as ultra- premium fabrics that make my outfits feel luxe. The entire collection boasts beautiful details, easy silhouettes, and soft luxurious fabrics that J. Jill is so well known for. For more information, visit jjill.com About Elliot Staples Senior Vice President of Design, Product Development About Rochelle Johnson Rochelle Johnson, an influential voice in the size inclusivity space. With a dedicated following of over 411K followers on Instagram, Rochelle is an influential voice within the body inclusivity community. Through her social media and blog, Beauticurve, which she started almost 10 years ago, Rochelle refers to her platform as a one stop shop for all curvy girls to live a life of affordable style, lavish home decor, luxury, laughter and self-love. Known for her fashion expertise, Rochelle is working with J.Jill to continue to evolve how they represent all women in their product and in-stores. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 11, 2022 11:00 AM Eastern Daylight Time

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CleverTap Raises US$105M in Series D Funding Round Led by CDPQ

CleverTap

CleverTap, a leading global B2B SaaS platform for customer engagement and retention today announced it has signed definitive agreements to raise US$105M in a Series D funding round led by CDPQ, a global investment group who committed US$75M, with participation from IIFL AMC’s Tech Fund, along with existing investors Tiger Global and Sequoia India. The funds will be used to support CleverTap’s global expansion and enhance the development of its world-class solutions and technology. Founded in Mumbai in 2013 and headquartered in Mountain View, California, CleverTap’s customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers. CleverTap’s subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media. In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB™, the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. “Our vision has been to reshape the way businesses engage with their consumers and bring the tech to MarTech. The addition of long-term investors CDPQ and IIFL AMC Tech fund to CleverTap’s existing backers, Sequoia India, Accel, Tiger Global, and Recruit Holdings is a great endorsement of the successful business we have built, the innovation we bring to the market and the growth potential CleverTap holds,” said Sunil Thomas, Co-founder and Executive Chairman, CleverTap. “The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and unveiling of TesseractDB™. And now with the new institutional investors coming on board we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space.” “CleverTap has established itself as a partner of choice for its clients by helping them generate significant incremental revenue. Its subscription-based platform offers a single and reliable source of information that allows brands to maximize the lifetime value of their existing customers by engaging them in a highly personalized way” said Martin Laguerre, Executive Vice-President and Head of Private Equity, CDPQ. “As consumer brands are increasingly focused on customer retention and prioritize tools offering tangible return on investment, we believe CleverTap is well positioned to maintain its global growth trajectory and help more businesses enhance their customer experience.” “CleverTap is a fast-growing SaaS company that not only has recurring revenue streams and top tier financial metrics, but also a scalable business model with large addressable markets” added Meng Ann Lim, Managing Director, Direct Private Equity for Asia Pacific, CDPQ. “This investment is in line with our strategy to work with innovative companies that enable rapid digital transformation, especially in the Asia-Pacific region where high smartphone penetration is facilitating the digitalization of the economy at a rapid pace.” “Enterprises are increasingly looking to engage with customers in a real time and in a personalized manner across digital channels. CleverTap’s full stack approach to customer engagement allows them to perform user analytics and run personalized customer campaigns on a real-time basis which enables companies to improve user retention and understand user journeys across channels” said Chetan Naik, Fund Manager and Senior Executive Vice-President, Private Equity at IIFL AMC. “CleverTap has built a unique product suite and analytics capabilities that runs over a proprietary database. CleverTap is one of the fastest growing SaaS companies with best-in-class revenue retention rates. We are excited to partner with them in their journey of creating a leading global customer retention platform out of India.” “The latest fundraise reaffirms customer and market belief in CleverTap and our growth potential. This fundraise will help us elevate our growth trajectory and further enable us to innovate better and faster while staying ahead of the curve,” said Sidharth Malik, Chief Executive Officer, CleverTap. “The paradigms of user engagement are changing, and as industry leaders we are best positioned to help businesses adapt to this ever-evolving consumer landscape. Our recent acquisitions helped us expand our foothold in North America and Europe, and enhance our leadership in verticals such as on-demand and subscription.” As part of the transaction, CDPQ will join CleverTap’s Board of Directors upon closure of this funding round. IIFL AMC’s investment is subject to approval from Securities and Exchange Board of India (SEBI). ABOUT CLEVERTAP CleverTap is the World’s No.1 retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200 customers in 100 countries and 10,000 apps, including Gojek, ShopX, Canon, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading investors such as Sequoia India, Tiger Global, Accel, CDPQ, IIFL and Recruit Holdings, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. ABOUT CDPQ At CDPQ, we invest constructively to generate sustainable returns over the long term. As a global investment group managing funds for public pension and insurance plans, we work alongside our partners to build enterprises that drive performance and progress. We are active in the major financial markets, private equity, infrastructure, real estate and private debt. As at December 31, 2021, CDPQ’s net assets totalled CAD 419.8 billion. For more information, visit cdpq.com, follow us on Twitter or consult our Facebook or LinkedIn pages. CDPQ is a registered trademark owned by Caisse de dépôt et placement du Québec and licensed for use by its subsidiaries. ABOUT IIFL AMC IIFL Asset Management (IIFL AMC) is a part of IIFL Wealth and Asset Management. IIFL AMC is an alternates-focused asset management and has been playing a pivotal role in the growth of the AIF industry in India. A disciplined and active management approach combined with research-led strategies allows IIFL AMC to tap into India’s potential for delivering on its commitments and long-term growth. The AMC’s diversified suite of mutual funds, PMS, alternative investment funds, credit funds and venture capital funds span public and private equities as well as fixed income securities and real estate. IIFL AMC’s distinctive products bring out the entrepreneurial edge, agility and speed of execution of a boutique asset management business, while providing gold standards of corporate governance of a large corporation with a long-term focus. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

August 10, 2022 11:49 AM Eastern Daylight Time

OPPO ColorOS 12 wins four design awards at the Red Dot Award: Brands & Communication Design 2022

OPPO

SHENZHEN, CHINA - Media OutReach - 10 August 2022 - OPPO ColorOS 12 wins four design awards at the Red Dot Award: Brands & Communication Design Awards for 2022, recognizing the pioneering designs on its operations system ColorOS12 with OPPO SANS Fonts, O Relax app, OMOJI, and the Two-Finger Split Screen function. OPPO Sans -2022 Red Dot Winner OPPO SANS is a universal typeface designed by OPPO. The visual optimization ranges from the font’s structure to its glyphs. Optimization like the simplification of strokes also allows the overall shape of the font to appear more concise and elegant. These updates present an upgraded sense of technology and strengthen the font’s legibility on a variety of screen displays in different products. O Relax-Cities -2022 Red Dot Winner O Relax is OPPO's digital wellbeing application that provides users with soothing music tracks and ambient sounds of nature and city to relax your mind. Its key feature – Sounds of the City – inspired by locations all around the world, offers users with high-quality ambiance sounds recorded from locations around the globe including Reykjavik, Beijing, and Tokyo. Each presented in the distinctive sounds ranging from vibrant sound such as a fast-approaching train, to the calming sound of a pavement in a neighbourhood, to soothing sounds of nature from gentle breeze and heavy rain. Such an audible exploration of the world enables users to immerse themselves into their own experience of serenity and meditation. OMOJI - 2022 Red Dot Winner OMOJI from ColorOS 12 is supported by OPPO's industry-leading Face Capture algorithm. With the high-precision models of virtual expression that is built upon 52 core human facial expression together with 200+ stylistic elements, users are able to customize unique emoji that represents their own style, and to send messages with a personal touch. Two-Finger Split Screen – 2022 Red Dot Winner ColorOS 12 introduce the new “Two-Finger Split Screen” function is tailored to the 7.1-inch large screen of OPPO’s first folding screen mobile phone, Find N, optimising user experience through providing efficiency and multi-tasking flexibility. Users can easily swipe down the middle of the foldable screen with two fingers, the screen display will then be split into two to aid with multi-tasking demands. Such design is aimed to be both intuitive and self-explanatory to users. The Red Dot Design Award is amongst the most prestigious of professional design competitions globally. The accolades are direct recognition to OPPO’s world-class design capabilities. In the future, OPPO will continue to endeavours on delivering users with more comprehensibile and comfortable experience through ColorOS. O PPO recently announced the date of the global online launch event for its latest mobile operating system, ColorOS 13. It will be one of the first OEM operating systems based on Android 13 to be launched. For more information about ColorOS 13, please join the ColorOS Official Launch Event on YouTube and Twitter at 7:00 PM GMT+8 on August 18 th, 2022. About OPPO OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world. About ColorOS ColorOS is a highly customized, efficient, intelligent, and richly designed Android-based mobile OS from OPPO. With over 500 million global monthly active users, ColorOS supports 67 languages, including English, Hindi, Thai, and Indonesian. Contact Details OPPO Media Contact press@oppo.com

August 10, 2022 05:00 AM Eastern Daylight Time