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PRSA Colorado Chapter Announces Winners of the 2024 Gold Picks Awards

PRSA Colorado

The Colorado Chapter of the Public Relations Society of America (PRSA Colorado) hosted its highly anticipated 2024 Gold Picks Awards Ceremony last night at Stick and Feather in Denver, Colo. The event, which has become a cornerstone of the Colorado public relations community, celebrated the outstanding achievements of professionals and organizations in the field of public relations and corporate communications. Honoring Two Pioneers A highlight of the evening was the presentation of Special Awards, including the Jane Dvorak Mentor of the Year Award and the Sharon Linhart PR Person of the Year Award. These awards were renamed at the event in honor of two trailblazers in the Colorado PR community, recognizing their extraordinary contributions to the industry. The 2024 Special Awards winners are: Joe Fuentes Rookie of the Year: Caroline Campbell, VISIT DENVER Jane Dvorak Mentor of the Year Award: Shawna Seldon McGregor, Maverick Public Relations Media Person of the Year: Greg Avery, Denver Business Journal Business Person of the Year: Doyle Albee, Comprise PR Team of the Year: Gomez Howard Group Ayers Chapter Service Award: Liz Viscardi, APR, LV Events and PR Sharon Linhart PR Person of the Year Award: Merideth Hartung, B Public Relations Rising Stars and Industry Leaders The event also shone a spotlight on the next generation of PR professionals. Members of the Public Relations Student Society of America (PRSSA) from the University of Colorado Boulder and Colorado State University were acknowledged for their contributions to the event and their dedication to the profession. The PRSSA's efforts in fundraising and their anticipated participation in the ICON conference in Anaheim, Calif. this fall were particularly commended. 2024 Gold Picks Award Winners All award winners are listed below under their corresponding category. Gold Picks are the highest-scoring awards based on a specific scoring system but each award is judged individually instead of against the other submittals within that category, meaning multiple organizations can win a Gold Pick within the same category. All awards are judged anonymously by another chapter of PRSA. Gold and Silver Pick Awards: Integrated Communications: Consumer Products: Gold: SchroderHaus – "Justin’s Nuts About Bees" Silver: SchroderHaus – "Justin’s #JustinMyLunch Hunger Relief Program" Government: Gold: CIG Public Relations – "Express Lanes Safety Enforcement" Silver: CIG Public Relations – "CDOT’s Cannabis-Impaired Driving Campaign" Associations/Nonprofits/Educational Institutions: Silver: SchroderHaus – "Fairtrade America’s 'We Are Fairtrade.' Awareness Campaign" Events and Observances - Seven or Fewer Days: Government: Gold: National Disabled Veterans Winter Sports Clinic – "Miracles on a Mountainside" Silver: National Renewable Energy Laboratory – "NREL Welcomes Neighbors Back to Campus During Community Open House" Associations/Nonprofits/Educational Institutions: Gold: Meadows PR and Visit Golden – "Goldens in Golden" Silver: CU Boulder Office of Strategic Relations & Communications – "ScienceWriters2023 at CU Boulder" Silver: Metropolitan State University of Denver – "9News Denver Mayoral Debate hosted by MSU Denver" Content Marketing: Government: Silver: CIG Public Relations – "CDOT Motorcycle Safety campaign" Business to Business: Silver: Graebel Companies with Linhart Public Relations – "Amplifying Thought Leadership and Demonstrating Value through Creative Storytelling" Silver: BOK Financial – "Healthcare Cyberattacks Hurt Providers and Patients Alike" Community Relations: Associations/Nonprofits/Educational Institutions: Silver: JKD & Company and The Church of Jesus Christ of Latter-day Saints – "11th Hour Push - Denver’s Giving Machines" Climate Action and Environmental Sustainability: Silver: SideCar Public Relations – "Seizing Streets for Community Not Cars: ¡Viva! Streets Denver Brings a Global Phenomenon to the Mile High City" Influencer Marketing: Micro-Influencers: Silver: SchroderHaus – "Increasing Reach and Credibility through Influencer Partnerships for Clipper Tea" Organizational Awards: Best Agency - Midsize: Gold: B Public Relations – "From Local to Global: B Public Relations Elevates Hospitality Brands and Experiences" Component Awards: Annual Reports: Gold: Western Resource Advocates – "WRA’s 2022 Impact Report - Building a Better West" Gold: JKD & Company – "Native American Bank - Honoring Community" Social Media: Gold: CU Boulder Office of Strategic Relations & Communications – "CU in 60" Gold: SchroderHaus – "Leveraging Social Media for Awareness and Engagement for Clipper Tea" Branded Content: Gold: BOK Financial – "Healthcare Cyberattacks White Paper" Feature Stories: Gold: Linhart Public Relations with Spire Midstream – "Contributed Content Highlights Need for Natural Gas Storage" Gold: CU Boulder Office of Strategic Relations & Communications – "How Animals Get their Stripes and Spots" Gold: Metropolitan State University of Denver – "Call Me Mister" Newsletters/Magazines: Gold: Metropolitan State University of Denver – "RED Newsfeed" Gold: Western Resource Advocates – "Field Notes" Best Use of Generative AI - Direct Audience Engagement: Gold: CIG Public Relations – "CDOT Impaired Driving Holiday Mug Shot Campaign" Data Insights: Gold: Hensel Phelps Marketing Communications Team & Swing Strategic Communication – "Hensel Phelps 2023 Communications Audit" Influencer Marketing: Gold: Linhart Public Relations with Chocolove – "Sweet Success: Activating Existing Brand Fans on Instagram by Showing the Chocolove" Gold: SchroderHaus – "Justin’s #JustinMyLunch Influencer Marketing" Gold: SchroderHaus – "Earth Month Goes Regenerative for Artisan Tropic" Videos: Silver: Metropolitan State University of Denver – "Art of Dueling" Websites: Gold: Western Resource Advocates – "A New Website for Western Resource Advocates’ Future" Podcasts: Silver: National Renewable Energy Laboratory – "NREL Reaches New Audiences with Launch of Science News Podcast" Media Relations: Gold: JKD & Company and The Church of Jesus Christ of Latter-day Saints – "11th Hour Push - Denver’s Giving Machines" Gold: Linhart Public Relations – "Beef. It’s What’s For Dinner. Combines Bench of Culinary Experts and Creative Media Strategy to Garner Year-Round National Media Coverage" Silver: CU Boulder Office of Strategic Relations & Communications – "Full Triceratops Skeleton Now Calls Boulder Home" Silver: SideCar Public Relations – "¡Viva! Streets Denver Drives Sustainability and Community Engagement Through Car-Free Streets" Silver: Barefoot PR – "Delta Dental of Colorado Foundation Invests in Oral Health Equity" Silver: Elasticity on behalf of Elevate Quantum – "A Mountain of Opportunity" Silver: Root Marketing & PR on behalf of Bubbies Fine Foods – "Making a Big Dill Out of Bubbies" Grand Gold Picks: The Grand Bold Pick is awarded to the "Best of Show" for the campaign with the highest overall score. This years, two organizations took home a Grand Gold Pick: Meadows PR and Visit Golden – "Goldens in Golden" National Disabled Veterans Winter Sports Clinic – "Miracles on a Mountainside" PRSA Colorado congratulates all winners for their exemplary work and contributions to the public relations industry in Colorado. The Public Relations Society of America ( www.prsa.org ) is the nation’s largest association for the professional practice of public relations. The Colorado Chapter ( www.prsacolorado.org ), headquartered in Westminster, is consistently one of the largest chapters in the country. The chapter provides timely and profession-specific educational programs, information and networking opportunities to all of its members, which include professionals at all levels working at corporations, local and national public relations agencies, government offices, universities, nonprofits and independent PR practitioners. Contact Details PRSA Colorado Chapter Alicia Nieva-Woodgate +1 415-515-0866 info@prsacolorado.org Company Website https://prsacolorado.org/

August 29, 2024 04:24 PM Eastern Daylight Time

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Nuvectis Pharma Rises in Pre-Market Following FDA Orphan Drug Designation for NXP800, Fueling Optimism Ahead of Key Clinical Data

Global Markets News

Nuvectis Pharma (NASDAQ: NVCT) has achieved a significant milestone with the U.S. Food and Drug Administration (FDA) granting Orphan Drug Designation for its lead candidate, NXP800. This designation, specifically for the treatment of ARID1a-deficient ovarian, fallopian tube, and primary peritoneal cancers, marks a critical step forward in Nuvectis’s mission to address unmet needs in oncology. Orphan Drug Designation: A Strategic Advantage The FDA’s Orphan Drug Designation is awarded to drugs that show promise in treating rare diseases affecting fewer than 200,000 people in the U.S. For Nuvectis, this designation not only validates the potential of NXP800 but also provides several strategic benefits. These include tax credits for clinical trial costs, exemption from certain FDA fees, and potentially seven years of market exclusivity upon approval. NXP800 targets ARID1a-deficient cancers, a subset of ovarian cancers that present significant treatment challenges. The Orphan Drug Designation underscores the importance of this candidate in potentially offering a new, more effective treatment option for patients with this specific genetic mutation. Background and Market Impact This latest achievement builds on Nuvectis Pharma’s earlier successes. Earlier this year, the FDA granted Fast Track Designation to NXP800 for its development in platinum-resistant, ARID1a-mutated ovarian cancer. The Fast Track status, combined with the Orphan Drug Designation, highlights the urgent need for innovative treatments in this space and positions NXP800 as a potential game-changer in oncology. Financial analysts have taken note of Nuvectis’s progress. H.C. Wainwright recently reiterated its buy rating for Nuvectis, setting a price target of $21. This optimistic outlook reflects the market’s confidence in the company’s strategic direction, particularly as it prepares to release key clinical data later this year. Anticipation for Upcoming Results The next few months are expected to be pivotal for Nuvectis Pharma. The company is poised to share updates from its ongoing Phase 1b clinical trial of NXP800, which targets patients with platinum-resistant, ARID1a-mutated ovarian cancer. This trial is being closely watched, as positive results could significantly advance the development of NXP800, bringing it closer to pivotal trials and eventual regulatory approval. Additionally, Nuvectis is also conducting a Phase 1a dose escalation study for NXP900, its second key candidate, which targets YES1/SRC-driven tumors. Updates from this study are expected to provide further insights into the safety and potential efficacy of NXP900. ### Nuvvectis' Full announcment, titled " Nuvectis Pharma Announces Orphan Drug Designation Granted by the FDA for NXP800 for the Treatment of ARID1a-deficient Ovarian, Fallopian Tube, and Primary Peritoneal Cancers" was published on August 29th, 2024. ### This article is for informational purposes only and is not intended to serve as financial, investment or any form of professional advice, recommendation or endorsement. Please review the full documentation detailing financial compensation disclosures and disclaimers the article is subject to. https://justpaste.it/fcm9n/pdf. Global Markets News Network is a commercial digital brand compensated to provide coverage of innovative companies and industries and it is thus subject to conflicts of interest. Contact Details Global Markets News News Coverage ronald@futuremarketsresearch.com

August 29, 2024 08:20 AM Eastern Daylight Time

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How Seniors Can Benefit from Flip Phones

Spark Metro

In a world increasingly dominated by smartphones and constant connectivity, the simplicity of flip phones remains a compelling choice, particularly for seniors. While modern smartphones offer a multitude of features, their complexity can often be overwhelming for those who prioritize ease of use and straightforward functionality. For seniors, the balance between staying connected and maintaining simplicity is crucial, making flip phones an ideal solution. This article explores the many advantages of flip phones for seniors, highlighting how these devices offer a perfect blend of traditional simplicity and modern technology. The Appeal of Simplicity One of the most significant advantages of flip phones for seniors is their simplicity. Unlike smartphones, which require navigating complex menus and apps, flip phones offer a more straightforward interface. The act of flipping open the phone to answer a call and closing it to hang up is intuitive and familiar, providing a sense of nostalgia and comfort to many users. This simplicity reduces the learning curve, allowing seniors to use their phones confidently without needing extensive technical knowledge. Moreover, the tactile buttons on flip phones are often larger and more spaced out than those on smartphones, making them easier to press. This is particularly important for seniors who may struggle with dexterity or have vision impairments. The physical feedback of pressing a button, as opposed to the touchscreens of smartphones, adds to the ease of use, ensuring that seniors can make calls and send texts with minimal frustration. Enhanced Security and Privacy Another key advantage of flip phones for seniors is the enhanced security and privacy they offer. Smartphones are often vulnerable to various security threats, from phishing scams to malware, due to their internet connectivity and app usage. In contrast, flip phones have limited internet capabilities, significantly reducing the risk of cyber threats. For seniors who may not be as tech-savvy or aware of online risks, this limitation becomes a protective feature. Furthermore, flip phones typically do not store as much personal information as smartphones, which decreases the potential impact of losing the device. Seniors can feel more secure knowing that their personal data is less likely to be compromised if their phone is misplaced or stolen. This peace of mind is invaluable for those who prioritize security and privacy. Superior Battery Life Battery life is another area where flip phones excel, making them particularly well-suited for seniors. Smartphones are notorious for their relatively short battery life, often requiring daily charging due to their power-hungry apps and features. On the other hand, flip phones are designed with efficiency in mind, and their limited features contribute to significantly longer battery life. For seniors, the ability to go several days without needing to charge their phone is a major advantage. It reduces the hassle of constantly monitoring battery levels and ensures that their phone is always ready for use, particularly in emergencies. This reliability is a crucial factor for seniors who may not want to worry about their phone dying at an inconvenient time. Durability and Robust Design Flip phones are also known for their durability, a feature that is particularly important for seniors. The robust design of flip phones makes them less susceptible to damage from drops and other accidents, which are common concerns for users of all ages. The clamshell design not only protects the screen when the phone is closed but also adds a layer of protection against everyday wear and tear. This durability means that seniors can use their flip phones for extended periods without the need for frequent repairs or replacements. The sturdy construction of flip phones also makes them easier to handle, reducing the likelihood of accidental drops. For seniors, the combination of durability and ease of use ensures that their phone remains a reliable companion in their daily lives. Choosing the Right Flip Phone When selecting a flip phone for a senior, it's essential to consider specific features that cater to their needs. User-friendly features, reliable service, and a robust design are all critical factors to ensure that the phone meets their requirements. For instance, the Consumer Cellular IRIS Flip is an excellent option for seniors, offering a range of features designed with ease of use in mind. The large, easy-to-read display, intuitive navigation, and enhanced sound quality make it particularly suitable for those with vision or hearing impairments. Additionally, the IRIS Flip includes emergency response features, providing an added layer of security for seniors who may need assistance quickly. Its durable design ensures that it can withstand daily use, while the extended battery life means that seniors can rely on their phone to be ready when they need it most. The Importance of Reliable Service In addition to selecting a phone with the right features, it's also crucial to choose a provider that offers reliable service. For seniors, having a dependable network is essential for staying connected with family, friends, and emergency services. When considering a flip phone, ensure that the provider offers strong coverage in your area and has a reputation for excellent customer service. A good provider will also offer flexible plans that cater to the needs of seniors, such as low-cost options for those who primarily use their phone for calls and texts. This flexibility ensures that seniors are not paying for features they do not need, making their phone plan more affordable and tailored to their usage patterns. The Modern Benefits of a Traditional Design While flip phones may seem like a relic of the past, they continue to offer significant advantages in the digital age, especially for seniors. Their simplicity, enhanced security, superior battery life, and durability make them an attractive option for those who value straightforward, reliable communication. In addition to these benefits, modern flip phones have incorporated certain technological advancements that enhance their functionality without compromising their user-friendly design. Features such as voice commands, text-to-speech, and enhanced sound quality have been integrated into many flip phones, providing seniors with the convenience of modern technology while maintaining the simplicity they prefer. Conclusion For seniors, the choice of a mobile phone should prioritize ease of use, reliability, and security. Flip phones, with their intuitive design and practical features, offer a compelling solution that meets these needs. While smartphones dominate the market with their endless apps and features, the straightforward nature of flip phones provides a refreshing alternative, ensuring that seniors can stay connected without the complexity and distractions of more advanced devices. The Consumer Cellular IRIS Flip exemplifies the best of both worlds, combining the simplicity of a flip phone with carefully selected modern features that enhance usability and safety. By choosing the right flip phone, seniors can enjoy the benefits of staying connected while maintaining control over their digital experience. Contact Details Alex +1 302-597-6768 Apexreviews154@gmail.com

August 27, 2024 03:52 AM Eastern Daylight Time

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Comcast to Expand Fiber Network in Tulare County

Comcast California

Comcast announced today it will expand its smart, fast, reliable, fiber-rich Xfinity network in Tulare County, California. The project will bring Comcast’s next-generation, best-in-class broadband network to approximately 6,200 previously unserved locations in areas of Alpaugh, Dinuba, Earlimart, Kingsburg, Pixley, Sultana, Traver, Tulare, Visalia, and Tipton and is expected to be completed by early 2026. The planned expansion adds to Comcast’s more than $4 billion in technology and infrastructure investments across California in the last three years. The expansion is made possible by a more than $26 million Federal Funding Account Grant from the California Public Utilities Commission and private funding by Comcast. These locations will have Comcast’s next-generation network, built on DOCSIS 4.0 technology, which enables symmetrical, multi-gigabit Internet options that deliver optimal upload and download speeds and performance. “Today’s announcement builds on our collective unwavering commitment and efforts to close the digital divide in California,” said David Tashjian, Regional Senior Vice President of Comcast. “Comcast is proud to partner with the California Public Utilities Commission (CPUC) to bring reliable, high-speed Internet access to several communities across Tulare County, by early 2026. By continuing to invest in public-private partnerships such as this, Comcast will bring its best-in-class broadband services to previously unserved locations and help ensure that no one is left behind, no matter their economic status or where they live.” “I’m thankful to both the California Public Utilities Commission (CPUC) and Comcast for their continued commitment and investments to bridging the digital divide in Tulare County,” said Larry Micari, Chair of the Tulare County Board of Supervisors. “High-speed, reliable Internet is no longer a luxury. This investment will provide more than 6,200 previously unserved homes and businesses in our communities with an accessible and affordable Internet connection to help families succeed, students thrive in school, businesses drive economic growth and foster greater innovation throughout the region.” Comcast’s commitment to new communities goes beyond the build—addressing digital opportunities in communities through Project UP, the company’s $1 billion dollar commitment to help tens of millions of people connect to the Internet and build futures of unlimited possibilities. Over the past three years, Comcast has invested more than $130.5 million in cash and in-kind donations into California nonprofits focused on helping people build digital skills, expanding WiFi connected Lift Zones and funding connectivity and Internet adoption programs. Comcast’s funding also supports ongoing efforts to build awareness about affordable connectivity services like Internet Essentials, which offers eligible households high-speed Internet for $9.95/month or Internet Essentials Plus for $29.95/month. Affordable computers are also available through Internet Essentials. Since its inception in 2011, the program has connected more than 2.2 million Californians. Residential customers will be able to take advantage of Xfinity’s full suite of products, including Internet, video, mobile, voice and managed home solutions. For local businesses, Comcast Business will offer a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator, and one of the fastest-growing providers of Ethernet services. Comcast’s network and Internet experience are powering homes today and into the future. Ultimate Capacity: Xfinity customers connect more than 1 billion devices across the company’s network annually. With the next-generation Xfinity gateways, we deliver the most advanced WiFi technology carrying three times more bandwidth to power streaming, gaming, videoconferencing, and more, simultaneously. Fastest Internet: Nearly a third of Xfinity Internet customers subscribe to gigabit speed products. Recently Comcast connected the first customers in the world to a DOCSIS 4.0 connection, delivering symmetrical gig speeds over existing connections in customers’ homes with plans to continue to rollout these speeds across the country over the coming years. Unprecedented Coverage: The latest Xfinity Gateway provides a more reliable connection throughout the home. Customers can get wall-to-wall WiFi coverage with a powerful WiFi Boost Pod that extends coverage to hard-to-reach areas of the home. Most Reliable Connection: Comcast is scaling the nation’s largest and most reliable network that passes 62 million homes and businesses and counting. The company launched Storm-Ready WiFi, a new device that comes powered with cellular and battery backup to help keep customers connected even when the power goes out. Ultra-Low Latency: The Xfinity network and the latest Xfinity Gateway are a powerful combination that deliver ultra-low latency for those moments when response times matter most like video games, a fast-growing category with Xfinity households averaging more than one gaming console per home. For local businesses, Comcast Business will offer a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest-growing providers of Ethernet services. About Comcast Business Comcast Business offers leading global businesses the technology solutions and forward-thinking partnership they need. With a full suite of solutions including fast, reliable connectivity, secure networking solutions and advanced cybersecurity and a range of managed service options, Comcast Business is ready to meet the needs of businesses of all sizes. Comcast Business has been recognized by leading analyst firms for its continued growth, innovation and leadership, and is committed to partnering with customers to help them drive their businesses forward. For more information, call 800-501-6000. Follow @ComcastBusiness on social media networks at http://business.comcast.com/social. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Joan Hammel +1 925-519-4874 joan_hammel@comcast.com Company Website https://california.comcast.com/

August 22, 2024 01:04 PM Pacific Daylight Time

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Svenska lagar och regler - en inblick & rapport

AM Europe

Sveriges spellagstiftning genomgick en betydande förändring 2019 med införandet av en ny spellag. Syftet med reformen var att öka konsumentskyddet och kontrollera den svenska spelmarknaden. En direkt konsekvens av detta blev en striktare reglering av utländska casinon som riktar sig till svenska spelare. Utländska Casinon och Svensk Lag Innan 2019 var det relativt fritt fram för utländska casinon att verka på den svenska marknaden. Men med den nya spellagen är det endast casinon med svensk licens som får rikta sig till svenska spelare. Detta innebär att utländska casinon utan svensk licens inte längre får marknadsföra sig till svenska spelare eller erbjuda sina tjänster till dem. Vad betyder detta för svenska spelare? Begränsat utbud: Spelare har ett mindre utbud av casinon att välja mellan. Ökad säkerhet: Spelare som väljer ett svenskt licensierat casino kan känna sig säkrare då dessa casinon följer strikta regler och krav. Skatter: Vinster från spel på svenska casinon beskattas inte, medan vinster från spel på utländska casinon kan vara skattepliktiga. Spelinspektionen – Tillsynsmyndigheten Spelinspektionen är den svenska myndighet som ansvarar för att övervaka och kontrollera spelmarknaden. De har till uppgift att se till att spelbolag följer gällande lagar och regler, samt att skydda spelare från oärliga aktörer. Spelinspektionen har verktyg för att blockera olagliga casinon och kan även utdela sanktioner till bolag som bryter mot reglerna. Läs mer här: Utländska Casino NewsDirect Konsumentskydd och Ansvarigt Spelande Den nya spellagen har också infört skärpta krav på ansvarsfullt spelande. Casinon måste erbjuda verktyg för spelare att sätta gränser för sina spelande, och det finns även stödlinjer för spelberoende. Det är viktigt att komma ihåg att spel alltid innebär en risk. Det är därför viktigt att spela ansvarsfullt och sätta upp gränser för sig själv. Sammanfattning Sveriges spellagstiftning har blivit betydligt striktare för att skydda spelare och kontrollera spelmarknaden. Även om det innebär begränsningar för spelare, så ökar det också säkerheten och skapar en rättvisare spelmiljö. Det är viktigt att alltid välja ett svenskt licensierat casino för att vara säker på att spela på laglig grund och kunna ta del av konsumentskyddet. Viktigt att notera: Denna artikel är en allmän översikt och ersätter inte juridisk rådgivning. För mer detaljerad information rekommenderas att kontakta Spelinspektionen eller en jurist. Nyckelord: svensk spellagstiftning, utländska casinon, Spelinspektionen, ansvarsfullt spelande, konsumentskydd. Resurser Spelpaus.se spelinspektionen.se Stödlinjen.se Contact Details Spiru Borg +356 2735 7227 Spiru.borg@casinolistingmedia.com

August 20, 2024 11:00 PM Eastern Daylight Time

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Avenue Z Announces Strategic Partnerships with TikTok Shops and Shopify: Driving New Advancements in Social Commerce

Avenue Z

Heading into the crucial Q4 holiday retail season, Avenue Z, a media and technology company, announced its strategic partnerships with TikTok Shops and Shopify. These collaborations amplify Avenue Z’s cutting-edge approach, highlighting its role as an official TikTok Shops Agency Partner and Shopify Plus Partner, delivering unmatched benefits to shoppers, creators, and brands. Avenue Z, a leader in social commerce, is renowned for its ability to drive influence across all channels, where Shopify’s e-commerce platform and TikTok Shops’ affiliate and influencer marketing abilities are a critical part. “Shopify and TikTok Shops are the key drivers paving the new path that is social commerce” said David Corchado, Chief Strategy Officer at Avenue Z, and Head of Channel Partnerships. “They continue to innovate store functionality and enhance the on-platform shopper experience. Now with the prioritization of TikTok Live content, any DTC / B2C brand heading into the holiday retail season must have these two pieces in their e-commerce ecosystem, or they’ll miss the mark on Q4 performance.” This partnership provides direct access to TikTok Shop expertise, along with insights from Shopify and Shopify Plus experts, all designed to optimize the shopping experience, boost revenue, and enhance brand reputation. Avenue Z will also be working with brands on TikTok to stream “LIVE” content allowing viewers and creators to interact in real-time. Easy Access to TikTok Shop Expertise for Brands With over 150 million monthly active users in the US, TikTok is revolutionizing social commerce. Avenue Z’s status as a preferred TikTok Shops Partner (TSP) allows brands to tap into platform expertise and support to leverage viral marketing trends, transforming product discovery into instant purchasing decisions. This collaboration enables brands to easily engage with TikTok’s dynamic audience through Avenue Z’s expertise and creator network, leveraging real-time analytics and advanced tools to maximize sales and brand presence. “Affiliate and influencer marketing have evolved and merged into a highly effective strategy for performance marketing,” said Jonathan Snow, Chief Innovation Officer at Avenue Z, in a recent Fast Company article. “Brands can make the most of this by engaging a large number of affiliates and offering attractive commissions, all through the TikTok Shop platform. Paired with our platform expertise, social commerce will be a critically important revenue generating channel for brands in Q4.” Shopify Expertise for eCommerce Brands As a Shopify Plus Partner, Avenue Z helps brands optimize their digital storefronts and expand their reach, driving growth in a competitive marketplace. With Shopify, brands can manage and grow their online presence across multiple channels, ensuring a seamless shopping experience that meets the evolving preferences of today’s consumers. “This is why our Shopify Plus Partner status is so important, we’re able to bring the best in e-commerce to our clients,” said Snow. “Shopify has the world’s highest converting checkout experience, augmented by Shop Pay which expedites the payment process and offers consumers rewards and cashback. Thanks to this, Shopify Payments represents a staggering 61% of Shopify’s GMV, which climbed $2B in Q2 2024 (YoY), and was able to do so despite unfavorable consumer market conditions. When the tide turns and we enter a stronger consumer market in the near future, just imagine what Shopify’s growth will accelerate to.” Snow’s outlook for DTC/B2C brand performance in Q4 2024 remains strong, but only when best-in-class e-commerce tools and talent align, as is the case with Avenue Z’s Shopify Plus Partnership. Biggest Brand Benefits: Driving Revenue, Elevating Reputation As Avenue Z continues to pioneer advancements in social commerce, the strategic partnerships with TikTok Shops and Shopify mark a significant milestone. “Channels like this - TikTok and Shopify - are critical avenues for driving influence today, for brands looking to elevate reputation or increase revenue,” said Jeffrey Herzog, Founder, Chairman, and CEO of Avenue Z. “They are top performers in our channel network, excelling at driving commerce, connections, and conversions for our clients. We will undoubtedly expand in this area by adding more channels and expertise in the coming months." These partnerships highlight Avenue Z's continuous effort to stay at the forefront of innovation, ensuring that their clients can leverage the latest technological advancements to captivate and engage audiences across all channels. About TikTok Shop & TikTok Shop Partners (TSPs): TikTok Shops is a completely personalized and fully integrated commerce solution, where sellers can authentically connect with creators and communities to drive meaningful shopping experiences. Their network of experienced TikTok Shop Partners (TSPs) offer a range of services to sellers, enabling them to scale business on TikTok Shop effectively. About Shopify & Shopify Plus Partners: Shopify is the #1 complete commerce platform that lets anyone start, manage, and grow an e-commerce business. By bundling commerce activities into a single platform, business owners can sell in multiple places, across multiple channels, and integrate features and functionality that shape the future of commerce. Shopify Partners make up a diverse ecosystem across all segments of ecommerce, helping brands to innovate and implement faster. About Avenue Z: Avenue Z is a media and technology company breaking traditional boundaries between digital marketing, advertising and strategic communications. Our unique combination of smart media and smart content, informed by data science, has proven to increase a brand’s revenue and elevate its reputation. From the Wall Street Journal to TikTok, PR to social and search, our approach yields outcomes in commerce, connections, and conversion across all channels. With experts based in Miami, New York, and Orlando, serving a global roster of category leading brands - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com

August 20, 2024 08:15 AM Eastern Daylight Time

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News Direct Unveils TradeUp Powered by Instinct

News Direct

News Direct proudly announces the launch of TradeUp, a cutting-edge new media outreach solution powered by Instinct, poised to transform trade media dissemination and engagement. For years, newswire users have faced difficulty in effectively connecting with trade journalists due to a reliance on ill-suited methods of outreach — choosing broad industry verticals and sending press releases to generic lists of publications and anonymous writers. The most common result has been an inability to determine if journalists are engaging with their content. TradeUp, empowered by Instinct’s innovative AI technology, represents a groundbreaking advancement in media outreach. TradeUp removes the guesswork and inefficiency offered by legacy newswires by offering a laser-focused, data-driven approach. TradeUp, allows issuers to move past generic media lists and instead begin engaging with journalists who have a genuine interest in, and have recently written about, their industry news. Key Features of TradeUp Include: Precise Journalist Identification: Instinct's AI instantaneously scans millions of articles in real-time, identifying and delivering key details about journalists, including contact information, beat, publication, recently published articles and even the Domain Ranking of the publishers' websites. This ensures news reaches the appropriate targets and enables interaction with individual journalists, thereby boosting the chances for earned coverage. Automated Pitching: Send personalized pitches directly from the Instinct platform, streamlining media relations efforts and making it easier to connect with the most relevant journalists. Reach More Than Just Trade Journals: The capabilities of TradeUp extend beyond solely vertical industry publications. The platform will generate data from reporters from a wide range of media outlets, from newspapers to broadcast stations, broadening the outreach footprint and increasing the chance to earn meaningful coverage. Elevates Trade Media Outreach Strategy TradeUp lets News Direct customers experience the new era of trade media engagement that uses an AI-driven approach to simplify the media targeting process and amplify the message by matching content with the appropriate journalists with the precision, speed and efficiency that only AI can deliver. About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from a single online destination. Contact Details News Direct Gregg Castano, CEO +1 917-698-4131 gregg.castano@newsdirect.com Company Website http://www.newsdirect.com

August 14, 2024 08:45 AM Eastern Daylight Time

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COMCAST RISE, A NATIONAL INITIATIVE TO SUPPORT AND STRENGTHEN SMALL BUSINESSES, AWARDS ANOTHER 100 HOUSTONIANS WITH COMPREHENSIVE GRANT PACKAGES

Comcast Texas

Today, Comcast announced the 100 businesses in the Greater Houston area that will receive comprehensive grant packages, which include business consultation services, educational resources, a $5,000 monetary grant, creative production, media schedule, and a technology makeover. The recipients are among more than 14,000 entrepreneurs nationwide who have been selected through the Comcast RISE program to date. Comcast RISE is committed to supporting the growth of all small businesses, while advancing the objectives of diversity, equity, and inclusion, as well as community investment. The program was created to help businesses and their communities thrive, with a focus on economic growth. The regions in this round included Atlanta, Houston, Jacksonville, Richmond, VA and southern Colorado. 100 grants per city, or 500 grants overall, were announced today and will be awarded in September 2024. A sample of Houston’s grant recipients include Red Circle Ice Cream in southwest Houston, and Miyagi Ken International Karate Academy in Spring. “I’m speechless. As a small business, this means the world to us,” said Nickey Ngo, owner of Red Circle Ice Cream. “We’re a small mom and pop ice cream shop, doing everything by ourselves. I feel like I won the lottery. Comcast RISE will help grow my business and keep up with the competition.” “Supporting small businesses means investing in the heart of our communities,” said Loren Hudson, SVP and Chief Diversity Officer, Connectivity and Platforms, Comcast. “By empowering entrepreneurs and small business owners with the skills and resources they need to grow and succeed, we help ensure our local neighborhoods can flourish and thrive too.” Comcast RISE was created in November 2020 to help small businesses hardest hit by COVID-19, from bakeries and barber shops to childcare centers and cleaning services, by providing the grants needed to survive and recover. The program has evolved from helping businesses survive the pandemic, to helping businesses and their communities thrive with a focus on economic growth. Grant packages include: COACHING SESSIONS - Business assessment and coaching that provide business owners with recommendations on how to help grow their businesses. EDUCATION RESOURCES - 12-month access to online entrepreneurship courses, learning modules and resources for small business owners. MONETARY GRANT - $5,000 monetary grant. CREATIVE PRODUCTION & MEDIA – Professionally produced 30-second TV commercial, plus a media strategy consultation and a 180-day linear media schedule. (Taxes and other fees may apply for production and media services.) TECHNOLOGY MAKEOVER - Computer equipment and Internet, Voice and Cybersecurity services for 12 months. (Taxes and other fees may apply for tech makeover services.) In addition, any small business owner can visit the Comcast RISE destination on X1 featuring aggregated small business news, tips, insights, and more. X1 customers can say “Comcast RISE” into the voice remote. Comcast RISE is part of Project UP, the company’s $1 billion commitment to advance digital equity through programs and community partnerships that connect people to the Internet, advance economic mobility and open doors for the next generation of innovators, entrepreneurs, storytellers and creators. More information is available at www.ComcastRISE.com. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Ilona Carson +1 346-624-2074 ilona_carson@comcast.com Company Website https://houston.comcast.com/

August 13, 2024 11:06 AM Central Daylight Time

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Open Letter Demands ‘Newsroom Reset’, Pushes for Adoption of Pro-Democracy Election Coverage Guidelines

Media and Democracy Project

Today, the Media and Democracy Project (MAD), along with 3,258 individuals, sent an open letter to executives, publishers, and union leaders of major media organizations urging them to adopt pro-democracy election coverage guidelines ( PDF ) that center fact-based reporting, push back against election lies, and uplift voting. MAD’s proposed guidelines respectfully request newsrooms switch their focus from polls and drama to candidates’ policies, past-governance, and behavior. “It’s time that newsrooms start to cover elections like they matter more than sports scores,” said Brian Hansbury, cofounder of MAD. “Our democratic institutions are under attack and it’s incumbent on newsrooms to recalibrate their political coverage to adopt and adhere to practices that are pro-truth, pro-voting, and pro-democracy.” MAD’s guidelines contain 18 recommendations organized into three categories—a focus on substantive issues coverage, extensive reporting on threats to democracy, and protecting Americans against the spread of disinformation. The guidelines provide specific actions reporters and editors can take to ensure practices that help voters make informed decisions at the ballot box. They include: Prioritize substantive coverage of the issues that matter to voters' lives; Make headlines accurate and informative, not clickbait; Stop making predictions and pushing polls at the expense of issue coverage; Celebrate and uplift election workers, voters, and the election process; Don’t set aside moral judgment when covering obvious lies and bigotry; Hold politicians to account for their positions, statements, and behavior, as well as those of their party’s leader; Expose candidates who foment political violence. The open letter emphasizes how crucial it is for voters to understand what’s at stake in November and the damaging impact that election lies have already had on our democracy. For instance, lies about the 2020 election have caused a spike in death threats for election officials and poll workers, making it difficult to recruit and retain them. Half of all female state legislators are considering leaving public office due to increased intimidation. Meanwhile, Trump allies are preparing plans like Project 2025, which would harm millions of Americans and cripple our democratic system. With 3,258 signatures and counting, the letter includes signatories such as Ruth Ben-Ghiat, NYU Professor of History and author of Strongmen: Mussolini to the Present and the Lucid newsletter, who stated, "It's never been more important for news organizations to analyze the threats to U.S. democracy in clear and precise terms. Americans deserve to know the scale and nature of the challenges we face this November and beyond." The rights and freedoms that Americans cherish are at risk. As an essential pillar of democracy, journalists and the news media have a moral responsibility to inform Americans about anti-democratic extremist movements. Another signatory, Mark Jacob, former Chicago Tribune editor and author of the Stop the Presses newsletter, said, “The news media know it's their job to warn people when a hurricane is bearing down on them. But when a fascist assault on our democracy is bearing down on them, the media sometimes think it would be biased to warn people about it. That has to change before it's too late.” It’s more important than ever for journalists, editors, and their publishers to step up and put the public before profit, democracy before tyranny, and truth before lies. "Democracy is at stake–and as the open letter so powerfully demands, we need our news media to step up and be responsible,” said Norm Ornstein, political scientist and Senior Fellow Emeritus at the American Enterprise Institute. To learn more about this effort advocating for pro-democracy election coverage, and see who else signed the open letter visit MAD’s website. The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

August 12, 2024 09:00 AM Eastern Daylight Time

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