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Nickelytics Partners With Serve Robotics And The Ad Council For A New Kind Of Advertising

Nickelytics

Interested in investing in Nickelytics Republic’s campaign? Click here to get started. No matter how old you are, you are likely familiar with Smokey Bear’s relentless fight to protect our national forests against wildfires. This year, the Smokey Bear campaign celebrated its 78th birthday, making it America’s longest-running public service announcement (PSA) campaign with the catchphrase “Only You Can Prevent Wildfires.” Now more than ever, people need to help stop the spread of wildfires. Nickelytics announced recently that it is partnering with the autonomous delivery company Serve Robotics and the Advertising Council to deliver the longest-running PSA campaign to a new platform — delivery robots. Nickelytics is a hyperlocal out-of-home (OOH) advertising company that wants to revolutionize the OOH industry. The company is bringing OOH into the 21st century, and its partnership with Serve Robotics is just one part of its strategy. The Ad Council’s Smokey will be wrapped around Serve Robotics delivery robots in Los Angeles, increasing wildfire prevention awareness in a region frequently affected by blazes. Serve Robotics has developed level-four self-driving robots that have completed tens of thousands of deliveries across Los Angeles for Uber Eats and various other delivery platforms. This ad campaign will be promoted in highly visible areas of Los Angeles. "We are thrilled to partner with Serve Robotics to pioneer an exciting new form of out-of-home advertising," said Judah Longgrear, co-founder and CEO of Nickelytics. "Launching this campaign with Smokey Bear is a significant milestone for our team and only the beginning of our expansion in the Los Angeles market. We look forward to amplifying Smokey’s message and measuring the expected increase in campaign engagement using our real-time digital measurement capabilities." Ad Council Vice president of Emerging Media & Technology Laurie Keith said the organization is constantly strategizing innovative ways to reach people that complement or go beyond traditional media. With nearly 9 out of 10 wildfires nationally caused by humans, it’s important for everyone to do their part to prevent unwanted fires. "Our new partnership with Nickelytics will allow us to share Smokey Bear’s message on eye-catching delivery robots and share critical information in an unforgettable way," Keith said. Nickelytics’ proprietary technology and advertiser relationships made the company an ideal partner to help Serve Robotics bring out-of-home advertising to its growing autonomous delivery platform, Serve Robotics Chief Operations Officer Touraj Parang said. "We are delighted to increase public awareness of wildfire prevention while helping reduce emissions and traffic congestion in Los Angeles with our friendly sidewalk robots," Parang said. Serve Robotics and Nickelytics have entered into an ongoing partnership to offer advertising opportunities to companies. The major reason Nickelytics is distinguishing itself from other OOH advertising companies is that its platform uses GPS and cellphone location tracking. This component of its platform makes advertising more successful for clients, allowing companies to retarget with digital ads. Nickelytics is demonstrating its commitment to revolutionizing the OOH advertising space with this partnership. In addition to autonomous robots, the company is working to expand into the electric vehicle space. Nickelytics, a Techstars backed startup, is a platform that makes launching hyper-local out-of-home advertising as simple as posting online ads. Nickelytics brings together the physical presence of outdoor advertising with the power of digital technology for unbeatable results. Nickelytics leverages out-of-home advertisements through premium mobile assets, such as gig economy vehicles, autonomous delivery robots, e-scooters and electric vehicle charging networks to help marketers reach customers regardless of location. Mobillity asset owners also receive another stream of revenue by partnering with marketers. With the help of Nickelytics’ analytics, companies can better comprehend their return on ad spend thanks to Nickelytics’ sophisticated attribution and digital retargeting capabilities. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Nickelytics info@nickelytics.com Company Website https://www.nickelytics.com/

November 11, 2022 08:00 AM Eastern Standard Time

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Hear the Holidays: Ways to Help People with Hearing Loss Enjoy the Holidays

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/yQwa2WRw59E The holidays are a time to share special moments with loved ones and celebrate those relationships, but if you have hearing loss and are struggling to hear or follow conversations, you may feel disconnected from family and friends this holiday season. Often, feelings of embarrassment or frustration can cause individuals with hearing loss to stop socializing or participating in events or activities that they used to enjoy. According to a HearingLife and Harris Poll survey, 72% of people with hearing loss wish their hearing was better to enjoy holiday and special gatherings*. HearingLife is celebrating the holiday season with the “Hear the Magic. Love Your Ears” holiday campaign accompanied by the second annual “Magic of Giving Back” program aimed to help those with hearing loss gain back the joyful sounds of the holiday season. "We understand the challenges that come with hearing loss, such as difficulty following conversations and feeling embarrassed," said Dr. Leslie Soiles, Chief Audiologist, HearingLife. "At HearingLife, we believe everyone deserves to hear their favorite sounds of the season and we want to help those in need regain their confidence and enjoy connecting with loved ones during the holiday season." For the opportunity to receive free hearing aids through the “Magic of Giving Back,” people can submit either a personal story, or a story on behalf of a loved one, explaining why they are a candidate for the gift of hearing. To learn more and share your story, visit www.HearingLife.com/Magic by November 12th About HearingLife: HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health, and innovation since 1904. HearingLife operates nearly 700 hearing care centers across 42 states. We follow a scientific, results-oriented approach to hearing healthcare that is provided by highly skilled and caring professionals. Our vision is to help more people hear better through life-changing hearing health delivered by the best personalized care. To learn more, visit: https://www.hearinglife.com. *Survey Method: This survey was conducted online within the United States by The Harris Poll on behalf of HearingLife from August 19-23, 2021, among 2,044 adults ages 18+, among whom 253 have hearing loss. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact hearinglife@kaplow.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2022 04:00 PM Eastern Standard Time

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Sportsnaut Releases The Hustle, the Most Comprehensive App Aggregator of Sports Content for Fans and Advertisers

The Publisher Desk

Sportsnaut, the most powerful name in sports news and information, today released The Hustle, a free app available on Google Play, that will bring premiere video content from Sportsnaut and its portfolio of sports publishers. The Hustle aggregates exclusive sports news, highlights, and opinion from top sports publishers, covering the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more. "Sportsnaut's portfolio of independent sports publishers creates an exclusive ecosystem of sports news and information no one can match," said Jeff Misenti, chief operating officer of Sportsnaut and co-founder of The Publisher Desk, Sportsnaut's parent company. "For the first time, we are able to highlight the best content in a single app, to give fans the action they both want and deserve." Sportsnaut was founded in 2014 and quickly became one of the leading publishers to provide sports fans a haven of sports news and information in the U.S. The site in 2019 was acquired by The Publisher Desk, a fully integrated audience development and content monetization partner for digital publishers. The acquisition allowed The Publisher Desk to create a vibrant ecosystem of dozens of publishers covering the full spectrum of sports to allow advertisers to reach a wider fan audience. "The Hustle is yet another step in creating scale for sports publishers,' said Christopher Ward, co-founder and chief revenue officer of The Publisher Desk. "That scale matters because we know how valuable quality and accessible sports content is to so many brands." The Hustle is currently available on Google Play and will soon be available on all major app store alternatives. Sports publishers interested in joining The Hustle can contact us here. About Sportsnaut Sportsnaut is the most powerful name in sports. Since launch in 2014, Sportsnaut has been dedicated to covering the big and little stories in sports without an agenda. The company, and its publishing partners, provide news, opinion, rumors, and statistics for fans of the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more. About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. Contact Details For all inquiries press@publisherdesk.com Company Website https://www.publisherdesk.com/

November 10, 2022 11:00 AM Eastern Standard Time

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US Navy Veteran Todd Harmon Talks Shop and Shares Growth Strategies for Minuteman Press Franchise in Cincinnati

Minuteman Press International Inc

US Navy Veteran Todd Harmon is no stranger to owning his own business. Prior to joining the Minuteman Press franchise family in April 2018, Todd had previously owned other small businesses and franchises. His Minuteman Press design, marketing, and printing center is located in the Kenwood area of Cincinnati, Ohio, at 7681 Montgomery Road. In this interview, Todd shares why he chose Minuteman Press, how his military and business experience has helped him in the printing industry, and how products such as signage and mailings with a heavy focus on Every Door Direct Mail have helped spur the growth of his printing business. What is your professional background? Todd Harmon: “I am a United States Navy Veteran. Prior to franchising, I owned an independent small business that manufactured new and refurbished pallets in the wood products industry. I have also previously owned two other franchises in the retail and restaurant industries. I chose Minuteman Press due to its #1 ranking in print franchising and the excellent work-life balance it would provide my family. Both of my children now work in the business with me. It also appealed to me as a privately owned company with a great royalty structure for franchisees.” What has the support from Minuteman Press International been like for you? Todd Harmon: “Local support from my field rep Ryan McIntyre and RVP Gary Nowak has been outstanding. They are a great resource when I need to discuss hiring/personnel and major business decisions. The FLEX software support team is always very responsive to our needs.” How do you describe your business and capabilities to potential clients? Todd Harmon: “I explain to clients that we are actually a print and small business marketing and consulting firm. Because of my previous business experience owning two other successful local franchises prior to Minuteman Press, I can really relate to these folks and help them reach their target customers through effective print and mail marketing strategies. Our customer service and fast turnaround times really set us apart from the competition.” What are the high-demand products and services that have really been helpful for your clients? Todd Harmon: “Signage, including installation if applicable, with fast turnaround times have really helped our clients. We can drop ship anywhere for them even on weekends. Quick design services for budget-conscious small businesses are much-appreciated by our customers. Our #1 key growth area is in direct mail services. We have also built a very strong Every Door Direct Mail (EDDM) business. We work with and educate our customers through every step of the EDDM process.” What are some of the key ways you’ve grown your business? Todd Harmon: “Our high level of customer service and fast turnaround times have led to many referrals. We have grown through participation in a local BNI networking group. I am committed to consistent SEO/SEM marketing, email blasts, direct mail, and always promoting our EDDM services at every opportunity.” How would you best describe your community? Todd Harmon: “We enjoy a very dense business community around our shop. There are offices, medical facilities, restaurants, and many non-profit firms in our local area, as well as schools and many large church organizations. All of our clients demand a high level of professional customer service that we strive every day to meet.” Why do you think printing remains so vital to businesses today? Todd Harmon: “Print is a more trustworthy advertising medium and can allow you to reach a more targeted audience. For instance, I believe an engaging, tangible EDDM mail piece with a strong offer will yield a higher ROI than other advertising mediums, especially for restaurants and home repair/service businesses.” What are the biggest rewards of owning your business? Todd Harmon: “Following my military service, I have always owned my own business. I get great satisfaction from operating a profitable customer service focused small business. I enjoy the challenge.” What advice would you give to other owners right now? Todd Harmon: “Minuteman Press gives you the freedom to make the print shop your own, allowing you to focus on your strengths. Embrace it and have fun. Also, h ire staff that will help you build a culture of customer service in your shop. ” Todd Harmon’s Minuteman Press franchise is located at 7681 Montgomery Road, Cincinnati, OH 45236. For more information, call 513-531-7600 or visit their website: https://minuteman.com/us/locations/oh/cincinnati22/ Learn more about #1 rated Minuteman Press franchise opportunities and see Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 10, 2022 10:00 AM Eastern Standard Time

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Sharp App Wins David Meltzer Helmed Entrepreneur Pitch Competition, 2 Minute Drill

Sharp App

Sharp App, a sports betting app dedicated to the empowerment of bettors through AI-powered tools, analytics and educational programming, announced its co-founder and COO Jason Mezrahi competed and won $50,000 in cash and prizes pitching the Sharp App to a celebrity panel of entrepreneurs on David Meltzer’s “pitch only” show, the 2 Minute Drill. The full episode of the show can be viewed on the show’s website through the following link, 2 Minute Drill: Season 4, Episode 2. Hosted by legendary entrepreneur, investor, and best-selling author, David Meltzer, 2 Minute Drill features entrepreneurs from all walks of life competing each week for more than $50,000 in cash and prizes. Five contestants have two minutes to deliver their most convincing pitch. During Episode 2, Meltzer was joined on the judges panel by notable entrepreneurs: Former NFL Star and CEO of Lights Out Brand - Shawne Merriman Kennected CEO - Devin Johnson CEO and founder of National Business Capital - Joe Camberato “It’s amazing to be recognized by such an esteemed group of successful entrepreneurs,” said Mezrahi. “While our tech driven tools and services are second-to-none in the sports betting market, what really separated Sharp App from the other contestants was our commitment to sustainable profitability through our lean operation and meticulous approach to user acquisition and retention. We’re looking forward to leveraging the prize money into the next great innovation from Sharp App.” In Oct. 2022, Sharp App was announced as part of the HPL Digital Sport and Cardinal Sports Capital Accelerator Program based on the company’s growth, ability to scale and development of new innovative tools. Since 2021, Sharp has held an 80% month-over-month premium subscriber retention rate and provided upgrades and scaled content for its Game Center a centralized hub of news, trends, lines and betting information, and Sharp Academy, a multimedia masterclass that will teach all skill levels different aspects of sports betting, led by sports betting expert John Alessia. For more information please visit: https://sharp.app/ To download the app: App Store: https://apps.apple.com/us/app/sharp-app/id1557592668 Google Play: https://play.google.com/store/apps/details?id=com.sharpapp ABOUT SHARP APP Founded in 2020, by sports betting and fantasy experts and executives from Win Daily and DFS Army, Sharp is a first-of-its-kind sports betting app. Sharp provides an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Follow Sharp on social media - Twitter, Facebook, Instagram, YouTube and TikTok. ABOUT DAVID MELTZER David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. He is one of the world's top entrepreneurs, investors and business coaches. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. David is the Executive Producer of the Apple TV series 2 Minute Drill and Office Hours. He is also the executive producer of Entrepreneur’s #1 digital business show, Elevator Pitch. David is featured in many books, movies, and TV shows such as World’s Greatest Motivators, Think and Grow Rich and Beyond the Secret featured on Netflix. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://sharp.app/

November 10, 2022 09:01 AM Eastern Standard Time

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Local Logic Selects North 6th Agency as Public Relations Agency of Record

North 6th Agency

North 6th Agency (N6A), the Outcome Relations Agency™, today announced that it has partnered with Local Logic as its public relations agency of record to increase brand awareness of the company’s mission, data capabilities, and expansive partnership network throughout the residential and commercial real estate industries. N6A will implement and execute its unique outcome-based public relations campaigns to support Local Logic’s business goals across competitive media market share and recruitment. N6A's Outcome Relations™ model combines earned media, amplification, and KPI alignment to support the specific business outcomes of CMOs, CEOs, and brand marketers. “We were looking for a PR agency partner who could become an extension of our team,” said Pierre Calzadilla, EVP of Growth at Local Logic. “N6A’s team spirit combined with their strategic outcome-based strategy made them a perfect fit.” Local Logic partners with companies within the residential and commercial industries to provide location-based data on every aspect outside the four walls of a property. Through this approach, the company seeks to provide a complete picture of an asset's value to encompass data on the surrounding area, for more informed real estate decisions. “Local Logic’s data is changing the game for the built world,” said Daniela Mancinelli, CEO of N6A. “The insights they provide for urban developers, investors, governments, and home buyers are directly impacting the development of our cities. We’re excited about the impact that we will make through this partnership.” For more information on Local Logic, please visit www.locallogic.co. For more information on N6A, please visit www.N6A.com. About Local Logic Local Logic is a location intelligence platform that digitizes the built world for consumers, investors, developers, and governments – delivering unrivaled clarity and actionable insights capable of creating more sustainable, equitable cities. With more than 75 billion unique data points – the largest unique location data set in the U.S. and Canada – the platform creates a digital twin of cities, quantifying the built world and offering predictive, precise analytics to inform the present and future of over 250 million individual addresses. About North 6th Agency North 6th Agency, Inc. (N6A) is the Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers. N6A’s clients have successfully exited global enterprises, increased revenue, created enterprise value, improved market share over their competitive set, won recruiting battles for the industry’s best talent, listed on the NYSE, NASDAQ, and leading international exchanges, and raised money from the world’s most prominent investors. N6A has received several industry accolades, including The Observer's "PR Power 50" list, Entrepreneur's Top Company Cultures in the United States, PRWeek's Best Places to Work, and Digiday's Most Innovative Culture. Contact Details North 6th Agency (N6A) +1 203-912-3527 kmcandrew@n6a.com Company Website https://www.n6a.com

November 10, 2022 09:00 AM Eastern Standard Time

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Adam Nasir A Fast Rising SaaS Founder Has Created The Perfect Software Solution After A Google Search Failed To Help

Smarter Contact

Adam Nasir, the founder of Smarter Contact began his professional career as a real estate investor, purchasing and selling hundreds of properties. The year was 2017, and he was looking to close more deals in his business by reaching out to a large number of people in a short amount of time. He found texting was helping him get their attention faster. Wondering if he could send many messages at once, he ‘Googled’ it and didn't find a good solution. That is when the initial idea of "Smarter Contact" came to his mind, and he never looked back. “I was surprised to see no one was taking advantage of SMS marketing. People are glued to their phones 24/7 - young or old, our phones are with us at all times, so it’s a no-brainer for businesses to communicate on this channel. My goal was to build personal relationships from my businesses directly with consumers. Fast forward a few years, this is what we are helping businesses do with Smarter Contact.” Revealed Adam. Smarter Contact is an outbound SMS marketing software with a built-in CRM (Customer Relationship Management) system. It became really successful due to the user interface being both highly effective at nurturing leads in all stages and simple to use. Sean Terry, CEO of Flip2Freedom and one of their top customers is quoted as saying “ Smarter Contact is hands down the best lead-gen tool. I've tried every SMS software out there, this is the only one that truly delivers ” Smarter Contact provides its customers with an all-in-one solution to convert and close more leads. The software provides many valuable services like a robust CRM, skiptracing, a phone system, and ringless voicemail (RVM) amongst many other valuable tools for businesses to stay in touch. Text messages have been proven to have a 99.8% open rate, which is significantly higher than the current email open rate hovering around 25%. “You’re probably holding your phone right now as you’re reading this. Your customers are no different - they have their phones with them all the time. Mobile marketing is hands down the most effective at getting attention…” Suggested Adam. Using his software personally, Adam 6xed his own real estate business. He realized that this could genuinely benefit other businesses in the country. The initial version of the software took off in its first year of launch and delivered so many results for clients that he realized this was going to be big. Like most startups, Smarter Contact had its share of teething problems. In early 2020 the original software developer who helped bring Adam’s vision to life disappeared, without any documentation to continue. Adam wasn’t going to let go of his dream that easily. On the verge of losing everything, he found a team of software developers in Ukraine that stabilized and further optimized the text messaging software. “We are relentlessly focused on our customers and their experience. We have spent a lot of time making the software as easy to use as possible. So that anyone who uses the software can jump in and figure it out while receiving the highest conversion possible.” explains Adam. Smarter Contact is a fast-growing SaaS company that started with a small team. Due to the company's immense success, a recent business expansion has occurred, and the Smarter Contact team has grown over 50 employees in 3 years. The company has now branched out into many industries, including for real estate agents, ecom, lending, automotive offering tailor-made SMS marketing solutions for companies all over America. Contact Details Smarter Contact Adam Nasir inquiries@smartercontact.com Company Website https://smartercontact.com

November 09, 2022 10:06 AM Eastern Standard Time

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As More Governments Continue to Legalize Cannabis, Suitable 420 Properties Continue to Grow

Benzinga

U.S. cannabis sales in 2021 topped $25 billion and are forecasted to reach $33 billion by the end of 2022. The industry’s rapid expansion has increased demand for buying and leasing cannabis properties. Finding suitable retail space is an issue many cannabis business owners face. 420 Property has made the search more convenient by listing cannabis real estate and businesses available to buy or rent. This property management company connects you with financial institutions to fund your business and professionals to help you with zoning and making the right investment decisions. Navigating Zoning Requirements for Cannabis Properties Zoning laws regulate land uses, enforcing certain restrictions on the property. Although your state’s law permits cannabis sales, a locality has specific zoning requirements. Each municipality enforces restrictions on properties, such as enabling cannabis businesses to operate only on specific streets, determining how and where the business can be advertised and prohibiting the business from being located within 1,000 feet of a school. The numerous limitations placed on cannabis business owners make it difficult for them to set up operations. Navigating local zoning requirements and finding the ideal site for your business is best achieved by working with a property management company. Getting into the Cannabis Industry the Right Way Setting up a cannabis business is a long-term investment that requires you to choose the best method of acquiring real estate. That helps you budget and increases your chances of success. Cannabis Real Estate for Sale Buying cannabis real estate requires you to find a green-zoned property. The ideal way to finance it is with cash. Some banks are allowed to issue loans to cannabis businesses, but they’re accompanied by high fees and interest rates. Investors can choose from several premium cannabis real estate listings in California, New Jersey, Illinois, Oregon, Washington and Michigan. If those listings aren’t suitable, more are available on 420 Property. Cannabis Real Estate for Lease One of the benefits of leasing a property for your cannabis business is that you’re not concerned about the market tanking and decreasing the value of your property. Leasing retail space also requires you to have less upfront capital than buying real estate. Exiting an unsuccessful venture is more viable if you rent rather than own the property. But a major challenge entrepreneurs in the cannabis industry face is high rent. Fortunately, it’s possible to find affordable cannabis retail space to rent. You can visit 420 Property ’s website for a larger selection of real estate to lease. Cannabis Businesses for Sale Setting up a cannabis company from scratch and acquiring all the licenses, equipment and establishing a client base can be an arduous and lengthy process. You can circumvent those challenges by buying an existing cannabis business. Choose a cannabis business for sale or check out 420 Property to connect with a broker who will help you find a great offer. Cannabis Investment Opportunities Instead of setting up a business and being involved in the operations, you can profit from the cannabis industry as an investor and earn passive income. Select the best cannabis investment opportunity and let your money work for you. 420 Property lists numerous investment options for you to explore. Cannabis Real Estate Has Massive Growth Potential Considering that some experts predict the cannabis industry will reach $70 billion in annual sales by 2030, demand for cannabis real estate is rising. You require the assistance of a property management company that will provide guidance about zoning requirements and assist in finding real estate that suits your needs. You can find cannabis listings, financing, insurance, and cannabis real estate brokers on 420 property Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 08, 2022 04:25 PM Eastern Standard Time

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Pros and Cons of Custom Jewelry

Benzinga

Most industries change over time, and the jewelry industry is no exception. In the past, people would walk into a jewelry store and select a piece for themselves or as a gift. But today’s consumers are asking to be a part of the design process by commissioning jewelers to create custom jewelry. There's all sorts of options from custom earrings, custom bracelets, custom pendants, and many more. So what are the pros and cons of custom-made jewelry? Take a look at this exciting trend so you can decide whether it’s right for you. What is Custom Jewelry? Custom jewelry is specifically designed for someone. Custom pieces are one-of-a-kind and are tailored to fit the style and needs of the wearer. For instance, someone may decide they love their great-grandmother’s engagement ring diamond, but they don’t like the ring's design. They can take the diamond and use it to create a custom-designed engagement ring for themselves. Also, a vital piece of advice: remember to protect it! How Long Does Custom Jewelry Last? Every piece of custom jewelry is different so there is no one answer to how long it will last. For instance, if your custom jewelry is gold-filled, it will typically last 30 years or longer. But if you use a lesser-quality material, your jewelry won’t last as long. Proper care for your custom piece is essential when it comes to how long it will last. Speak to the jeweler when creating your piece to determine the best way to care for it. Should You Get Jewelry Insurance on Custom Pieces? Any time you purchase a fine piece of jewelry, especially one that you designed yourself and can’t replace, you should insure it with jewelry insurance. This type of insurance will ensure that if something happens to your custom piece, the insurance company will reimburse you for your loss. Once your piece is designed, be sure to contact a jewelry insurance company, get a quote, and make sure you’re covered in case of a loss or theft. Advantages of Custom-Designed Jewelry As you can imagine, there are several advantages to creating your own jewelry design. Here are a few to consider. You’re Involved in the Entire Creation Process When you build a house, you want to be involved in every aspect of the process. You want to ensure that the floors, windows and colors are all to your liking. It should be no different with your jewelry. When you design your custom piece, you will be involved in the process as you work with the jewelry designers to create your dream piece. This will give you the opportunity to make sure that, once the piece is completed, you love every detail of it. Opportunity to Add Personalized Sentimentality Jewelry should be personal, and when you have the chance to customize it, it will mean more to you. You can add sentimentality to your custom jewelry by tucking special engravings on the inner circle of wedding bands or the back of a custom watch, by using a stone from another piece of jewelry or by adding other materials or colorful stones to your jewelry. Create One-of-a-Kind Pieces If you love the idea of wearing a piece of custom jewelry that no one else has, custom jewelry might be the ideal thing for you. When you design your own jewelry, you will never see your bracelet on another woman’s wrist. And because the piece is custom, it will likely attract the admiration and comments of a lot of people who see you wearing it. Disadvantages of Custom-Designed Jewelry Along with all of the advantages, there are some disadvantages of custom jewelry. Higher Price Points Because the jewelry you are designing is custom, you can expect to pay a higher price than you would if you choose a ready-made piece off the shelf. But if you want a one-of-a-kind custom piece, the higher price tag is likely worth it. Without Proper Collaboration, Mistakes May Happen When you are working with a jeweler to design a custom piece, it’s important that you closely collaborate with them. If you don’t, it’s possible that the jeweler will misunderstand your wants and create a piece that misses the mark. Longer Process from Start to Finish If you want a special piece of fine jewelry to wear for an event the upcoming weekend, custom jewelry is not the right choice. When designing a custom piece, you must have patience because the process is deliberate and thoughtful. Timing may vary depending on the complexity of a piece. For example, simple diamond pendants take less time to design than a more intricate piece like a graduated tennis necklace. Before you begin the design process, speak to the jeweler and get a time estimate for the process — and then make sure you are willing to commit to it. Create a Stunning Piece of Jewelry That Sets You Apart Wearing jewelry is a great way to enhance an outfit and express your style, but sometimes, you want a piece that no one has or has ever seen. That’s where custom jewelry comes in. If you decide you want to create your one-of-a-kind piece, speak to a jewelry insurer to protect it. After all, it would be a shame to create a beautiful custom piece only to lose it and have no way to recoup your investment. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 08, 2022 01:20 PM Eastern Standard Time

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