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Nas Daily Joins Leading Creator Economy Agency Narrative as Advising Partner

Narrative Group

Narrative Group (“Narrative”), an industry-leading creator economy agency, today announced that Nuseir Yassin (“Nas Daily”) is joining as an advising partner. Yassin will serve as a key member of Narrative’s leadership team, bringing deep content creation expertise and a focus on guiding and mentoring fellow content creators. This addition follows a record-breaking year for the agency, which grew its client base by +150% in the US and expanded its services to Europe, adding clients from France, Germany, and the UK. Yasin will work closely with Narrative’s founder and CEO Regev Gur to support the growth of the company and its global network of social media influencers and content creators. "Nuseir is a pioneer and a visionary. We are thrilled to welcome him to Narrative,” said Gur. “His skills, experience, and reach are a tremendous asset to our firm. With him on board, we are delivering an added layer of creativity and expanding our clients’ access to a growing number of leading content creators.” In 2016, Nuseir Yassin decided to leave a rewarding high-tech job and travel around the world, during which he launched Nas Daily, a vlog on Facebook where he documented his adventures. By conveying messages of love and understanding in his daily videos, he quickly became an influencer with more than 3.8 million Instagram followers and 10 million YouTube subscribers. "I have known Regev for some time, and have been extremely impressed with the work and explosive growth at Narrative,” said Yassin. “I am proud to join the firm as a partner and an advisor. Narrative is among the quickest to spot new industry trends and we share the passion for quality content. I look forward to joining Regev and the team to support the company’s growth and provide great service to our clients.” The creator economy is estimated to be worth more than $100 billion and is in constant growth. In just five years, the market grew from 1.7 billion dollars annually in 2016 to 9.7 billion dollars in 2020. Narrative is a leading influencer marketing company based in New York City, New York. Founded by Regev Gur in 2018, the company manages mega marketing campaigns for global technology firms. With a focus on strategic influencer programs, Narrative serves clients across 40 countries around the world including big tech companies like Google and Meta (formerly Facebook). To learn more about Narrative, visit Contact Details For media inquiries contact

November 18, 2022 09:00 AM Eastern Standard Time

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Minuteman Press Franchisees Dawn and Dean Seifert Celebrate 15 Years in Youngstown, Ohio

Minuteman Press International Inc

Dawn and Dean Seifert, owners of two Minuteman Press franchises in Youngstown and Warren, Ohio, are celebrating 15 years in business for their Youngstown location, which opened in May 2007. Minuteman Press in Youngstown is located at 3200 Belmont Avenue, Youngstown, OH 44505. In January 2020, Dawn and Dean purchased Minuteman Press in Warren located at 2460 Elm Road NE, Unit 500, Warren, OH 44483. Prior to franchising with Minuteman Press, Dean grew up in a family-owned print shop while Dawn worked in banking. They decided to own a business “to set our own destiny,” says Dawn. When asked about their success and longevity over the past 15 years, Dean says, “There are 4 keys to our business: Being able to have two of our four children work with us in the family business. Our customer service – we never tell a client that something can’t be done. We update our equipment when needed to make sure we operate efficiently. Following the Minuteman Press franchise system and marketing to our clients and community.” Dawn adds the following insights on how they have successfully marketed the business. She says, “There are 4 primary ways we have grown our business: Getting involved in the community and sponsoring various local events. Visiting our clients on a regular basis. Providing customers with our branded promotional items. Utilizing email marketing campaigns.” For Dawn and Dean, their high-demand products from clients include “custom printed brochures, branded promotional products, and full-scale direct mail marketing campaigns that include graphic design, printing, and mailing.” Dean says, “People still like to have something to hold onto and printing is the perfect way to put your brand in their hands and make a lasting impression.” Today, the local business community is looking bright. Dean shares, “We are excited to be part of a community along Liberty’s Belmont Avenue Business Corridor, which is the Mahoning Valley’s home base for many family-owned businesses. We are local businesses supporting each other and our customers. One of the biggest rewards of owning this business is building real relationships with our clients and having them become part of our family.” As part of the Minuteman Press franchise system for 15 years, Dawn and Dean share their three key benefits of franchising: “The corporate and local regional offices are always just a phone call away. The training was perfect for us and laid the foundation for how we operate our business. The Minuteman Press FLEX software helps us manage our business – it is easy to learn and operate/maintain.” As for what advice they would give to other businesses owners right now, Dean says, “Don’t try to do everything yourself. Also, treat your employees right and share your growth with them.” For more information about Minuteman Press in Youngstown, Ohio, visit For more information about Minuteman Press in Warren, Ohio, visit Learn more about #1 rated Minuteman Press franchise opportunities and to see Minuteman Press franchise reviews, visit Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 Company Website

November 17, 2022 10:00 AM Eastern Standard Time

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Sekur CEO Alain Ghiai Explains How LinkedIn Hacks Occur And How Sekur Private Data Helps Protect Against Hacks

Sekur Private Data Ltd

Alain Ghiai, CEO of Sekur Private Data Ltd. (OTCQX: SWISF) (CSE: SKUR) (FRA: GDT0), recently spoke with Jane King at New To The Street about a flurry of North Korean hacking schemes that have hit LinkedIn. North Korean hackers are using LinkedIn, an open-source network, to compromise personal devices and steal available information. Essentially, the hacker pretends to be a new business connection and requests to connect outside of LinkedIn on another open-source network like WhatsApp, an internationally used personal and business communication app. They send a link and once they are connected on WhatsApp, which includes access to your phone number, the hacker is able to install malware viruses and apps that effectively steal your data and compromise your device. What Makes Open Source So Vulnerable? Open-source software is software with source code that anyone can inspect, modify and enhance. In other words, the software design is publically accessible. Programmers who have access to a computer program’s source code can change or hack anything they have available. LinkedIn, Facebook and WhatsApp are all examples of open-source software. The majority of Big Tech is open source because at the turn of the century when Web 2.0 was expanding, open source allowed developers to share code and create usable solutions to expand technology. These days open source is considered a vulnerability. Proprietary or closed-source software is the opposite of open source. These networks and programs have a source code that only the person, team or organization who created it and maintains exclusive rights to can modify. Sekur is an example of a proprietary or closed source. Sekur is a US-listed cybersecurity and internet privacy company with roots in Switzerland that provides private and secure communications and data management. It uses military-grade encryption security and combines it with its proprietary encryption and Swiss data privacy laws. All user data is protected by the Swiss Federal Data Protection Act (FADP) and the Swiss Federal Data Protection Ordinance. The company’s use of some of the strongest privacy protection in the world for individuals and entities makes its Swiss-hosted services attractive. Sekur is a closed-loop platform with multiple layers of privacy and security. Its products like SekurMail and SekurMessenger offer users complete privacy because its code is unavailable for the manipulation that causes hacks. The Future For Sekur Ghiai shared in the interview that Sekur expects third-quarter financial results to be higher than the second quarter because of the increases in subscribers for its email, text and other products. The company lowered expenses over the past few months and says this will contribute to a strong fourth quarter. To watch the full interview, click here. Sekur Private Data Ltd. is a Cybersecurity and Internet privacy provider of Swiss hosted solutions for secure communications and secure data management. The Company distributes a suite of secure cloud-based storage, disaster recovery, document management, encrypted e-mails, and secure communication tools. Sekur Private Data Ltd. sells its products through its websites and, and approved distributors, and telecommunications companies worldwide. Sekur Private Data Ltd. serves consumers, businesses and governments worldwide. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Corporate Department Company Website

November 17, 2022 09:00 AM Eastern Standard Time

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November 17, 2022 – New York, NY – FINTECH.TV, the leading global news media platform focused on Digital and Impact investment content, including live reporting on the latest news and perspectives in finance, blockchain, technology, Crypto and NFT’s, today announced a partnership with Katz Digital Video, a division of Katz Media Group, the nation’s largest media sales organization delivering dynamic advertising solutions and insights for brands and agencies. As part of the new agreement, Katz Digital Video will exclusively represent the domestic sales of FINTECH.TV’s advertising assets, including streaming inventory and sponsorship opportunities. This announcement follows the launch of FINTECH.TV’s new studios on the floors of the New York Stock Exchange and the Abu Dhabi Global Market (ADGM), and new lead anchor, Alicia Nieves. Vince Molinari, Founder and CEO of FINTECH.TV said, “As we continue to grow worldwide and create a true daily global streaming network focused on blockchain, digital assets and sustainability, Katz Digital Video is the perfect partner to help advertisers and agencies reach our engaged audience through our impact investment news content.” “Katz helps marketers engage with consumers in unique and meaningful ways. Adding technology investment content to our ecosystem of audio, video and digital offerings further establishes Katz as a one-stop-shop for brands to reach diverse audiences with unparalleled scale,” said Mark Gray, CEO of Katz Media Group. “Katz offers advertisers an expansive digital video portfolio with exclusive marketplaces and one-of-a-kind solutions that deliver scale and targetability,” said Doug Pfaff, President of Katz Digital Video. “Adding FINTECH.TV’s first-of-its-kind news platform — covering finance, blockchain, technology, Crypto and NFT’s — allows us to bring additional scale and compelling inventory to the marketplace.” “Katz Digital Video’s senior leadership and team will take FINTECH.TV’s sales effort to the next level. Katz has incredible knowledge, experience, and success in the OTT space. We look forward to creating great mutual success stories for our clients,” said Merry Ewing, Head of Network Sales at FINTECH.TV. About Katz Media Group: Katz Media Group is the largest media representation company in America, delivering advertisers’ local impact on a national scale. Katz provides access to over 250 million weekly active consumers across the country through its three companies - Katz Radio Group, Katz Television Group and Katz Digital Group – collectively serving as the trusted sales partner to more than 3,300 radio stations, 700 television stations and an expansive portfolio of video and audio digital partners. With audiences in every market, Katz uses its unparalleled national reach, latest technology, data, and strategic insights to create custom campaigns to help advertisers target and connect with local consumers nationwide. Katz is based in New York City, with 13 regional offices. For more information, visit us online at and About Katz Digital Video Katz Digital Video offers America’s most dynamic one-stop-shop for digital video solutions, providing marketers access to an ever-expanding portfolio of more than 1300 publishers and exclusive marketplaces — Katz OTT and Katz Live — designed to make digital media buying easy. Katz OTT is the largest aggregator of impressions in a unified ecosystem, reaching viewers at scale with impression-level data and targeting. Katz Live is the first-ever live streaming marketplace with exclusive digital feeds of music, sports, e-sports and entertainment available to target your audience when and where they consume media live. Katz’s immense audience reach combined with proprietary technologies enables brands to custom target consumers at scale where they are – by platform and geography — providing granular reporting, real-time analytics, and insights with premium content. For more information, visit us online at FINTECH.TV is a global media platform bringing top thought leadership interviews in finance, blockchain, technology, sustainability, impact investing, SDGs and ESG. With a studio presence at leading international exchanges, including the New York Stock Exchange, NASDAQ, and the London Stock Exchange, FINTECH.TV is distributed globally on their digital and broadcast platform. Contact Details FINTECH.TV Lauren Hurvitz Katz Digital Video Jennifer Savage Company Website

November 17, 2022 08:00 AM Eastern Standard Time

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Beer Lovers Holiday Guide


A video accompanying this announcement is available at: With the holiday season right around the corner, many of us are already in planning mode. Need some ideas for elevating your holiday entertaining and gifting? Recently, Sam Calagione, craft beer visionary and Dogfish Head founder, completed a satellite media tour to help fill your bar cart with innovative flavors that suit the season. He shared everything viewers and listeners need to enjoy an “off-centered” holiday – from elevating your cocktail game to beer and cheese pairing ideas, to unique gifts for the beer lovers on your list. As one of the first modern breweries to use exotic culinary ingredients and flavors, Dogfish Head has successfully brewed with just about everything – lobster, raisins, oat milk, black limes, scrapple, syrup, bone broth, and even snails. Here are some of Sam’s favorite beer products for this holiday season: Canned Cocktails: Launched in 2021, Dogfish Head used its 20+ years of distilling experience to create a line of delicious, spirits-based, ready to drink canned cocktails - scratch-made with two full-proof shots of Dogfish Head Distilling Co. spirits in each can and featuring real culinary ingredients. Bright and citrusy Blood Orange & Mango Vodka Crush and Lemon & Lime Gin Crush Light, refreshing and berry-delicious Strawberry & Honeyberry Vodka Lemonade and Blueberry Shrub Vodka Soda. The Bar Cart Variety Pack offers all the flavors in one place for your holiday hosting needs or if you can’t decide on just one. Dogfish Head x Cabot Creamery Collaboration: Many folks think of pairing cheese with wine, but beer and cheese pairings can be just as complex and delicious and is a great, new way to wow guests at holiday gatherings or parties. In August, Dogfish Head announced their collaboration with Cabot Creamery to brew The Perfect Pairing, a hazy pale ale scientifically engineered to be ‘the perfect pairing’ for sharp cheddar cheese, specifically Cabot’s Seriously Sharp Cheddar cheese. Clocking in at 5.5% ABV, The Perfect Pairing is unfiltered and hop-forward with juicy, citrusy notes of grapefruit and pineapple. It can be found in Dogfish Head’s Off-Centered Party Pack, which includes three other popular beers and a QR code that gives you the perfect cheese pairings for each beer - a complete holiday party spread in one package. Wake Up World Wide Stout: In September, Dogfish Head launched a new, breakfast-themed iteration of the brewery’s fan-favorite World Wide Stout, lovingly dubbed Wake Up World Wide Stout. Robust, sweet and warming, Wake Up World Wide Stout is a jet-black beer with deliciously balanced notes of espresso, sweet maple, roasted cacao and smoked honey for an “out-of-this-world” flavor profile. Clocking in at 15-17% ABV, it is brewed with regeneratively grown malts from Epiphany Malting, organic maple syrup from New Leaf Tree Syrups, oat milk from Elmhurst and organic coffee beans from Rise Up Coffee Roasters. As of mid-September, Wake Up World Wide Stout is available for purchase coast-to-coast in 4pk/12oz bottles, where legal. Crimson Cru: Just launched in October, Crimson Cru is the culmination of more than 225 years of collective brewing experience, thanks to a special and unique collaboration with Belgium’s Browerji Rodenbach. As part of Dogfish Head’s 2022 Off-Centered Art Series, this brew makes for a great holiday gift (no wrapping needed!) as it features bold packaging design and artwork from both breweries’ logos. Deep copper in color, Crimson Cru begins with Rodenbach’s world-renowned Grand Cru, a Flemish red-brown ale aged in oak casks, that made the overseas trek from Belgium to Delaware via tanker ship. After its cross-Atlantic journey, Rodenbach’s Grand Cru was artfully blended with an off-centered, 7.1% abv red ale infused with sumac and sweet orange peel that was then dry-hopped with Hallertau Blanc hops. The resulting beer is full-bodied and slightly warming with aromas of candied citrus, cherry, caramel and toffee, complemented by malty flavors of stewed fruits, plum, cherry, dried citrus and toffee. To find out more about these products and learn more about Dogfish Head, go to About Sam Calagione: Sam Calagione has been focused on brewing beers with culinary ingredients since 1995, when Dogfish Head first opened as the smallest craft brewery in America. Today, Dogfish has grown into a 400+ person company and is one of the most recognized breweries in the country. Dogfish Head is based in Delaware with Dogfish Head Brewings & Eats, an off-centered brewpub and distillery, Chesapeake & Maine, a geographically enamored seafood restaurant, Dogfish Inn, a harbor-front beer-themed motel and Dogfish Head Craft Brewery, a production brewery and distillery featuring a Tasting Room & Kitchen. Dogfish currently sells beer across the US and Dogfish Head Distilling Co. spirits in the mid-Atlantic region. In July 2019, Dogfish Head proudly merged with the Boston Beer Company. Sam’s innovative style and collaborative spirit has earned him a reputation as one of the industry’s most adventurous entrepreneurs and brewers. Sam has authored four books and was named the James Beard Foundation’s Outstanding Wine, Spirits, or Beer Professional in 2017. Sam, his wife and co-founder Mariah and their family reside in coastal Delaware Contact Details YourUpdateTV +1 212-736-2727

November 17, 2022 07:00 AM Eastern Standard Time

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North Sixth Group and Viniamo

North Sixth Group today announced it has acquired a significant stake in WineFarm, a fast-growing digital platform for fine Italian wines. With the investment, WineFarm will be rebranded as Viniamo, the leading digital platform for fine Italian wines from family-owned wineries. Viniamo will be operated by wine and spirits industry veterans and WineFarm co-founders Brendan Papariello and Carmine Berardi. Papariello, who formerly worked at Breakthru Beverage Group, will serve as CEO. Viniamo has secured exclusive rights to sell a variety of labels from family-owned Italian wineries in America. All labels are family-owned and come from lesser-known regions of Italy that capture the essence and authenticity of true Italian culture. “So many regions in Italy have become well known across the world, however there are so many undiscovered regions that are rich with authentic, quality wine from family-owned wine makers that don’t have the resources or reach to distribute outside of Italy,” said Matt Rizzetta. “These are the wine makers that capture the essence of authentic Italy, and we are honored to bring them to the homes and tables of consumers in America through our venture with Viniamo.” Viniamo is operational in five states, providing delivery to customers in California, Florida, New York, Pennsylvania and Washington, DC, with additional states expected to follow in the months ahead. “The wines in our catalog have been hand-picked to represent the best that Italy has to offer when it comes to family-owned wineries that hail from parts of Italy that are less recognized than the mainstream regions,” said Brendan Papariello, Co-Founder and CEO of Viniamo. “We created Viniamo to give these hard-working families the reach they deserve, and we can’t wait to introduce their wines to American consumers alongside our partners at North Sixth Group.” For more information, visit ABOUT VINIAMO: Viniamo is the leading digital platform for fine, authentic Italian wines hailing from family-owned wineries across Italy’s many undiscovered regions. Viniamo is currently available to consumers in California, Florida, New York, Pennsylvania and Washington, DC, offering quick and easy delivery to customers in these states. Viniamo will soon be available in additional states. For more information, visit ABOUT NORTH SIXTH GROUP: North Sixth Group is a family office that takes a hands-on approach to its investments. The company has wholly owned and minority interests in a variety of investments across media, marketing, technology and sports and entertainment. Additionally, North Sixth Group dedicates financial, networking and human capital resources to community-based initiatives geared toward Passion, Purpose and Progress. For more information, visit Contact Details N6A (For Viniamo) +1 212-334-9753 Company Website

November 16, 2022 03:00 PM Eastern Standard Time

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New Alvarez & Marsal Fall 2022 Consumer Sentiment Report - Highlights Impacts of Inflation, Weak Optimism

Alvarez & Marsal Consumer and Retail Group

Category spend down y-o-y for basic needs, experiences, gifts & indulgences 7 in 10 Consumers plan to spend less on holiday shopping Rising prices create concern across all age groups New York, NY —November 16, 2022— Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) today released its newest consumer report, Consumer Sentiment Survey Fall 2022, which looks at the impacts of inflation and resultant changes in consumer spending over the last year, as well as spending expectations into the holidays and for the coming six-month period. This is the third chapter of its bi-annual Consumer Sentiment Report, based on a survey of 1,500+ consumers matching the U.S. adult population according to gender, age, ethnicity, region and income. The report covers various changing behaviors in response to inflation, including around consumers’ holiday spending plans, shopping priorities by category, concerns over rising prices, other factors that will affect holiday purchase decisions, and more. “Our objective was to understand how inflation is affecting the American consumer in terms of their optimism or lack thereof, their buying patterns and expectations, and their preferred shopping channels – especially as we go into the holiday season” noted Jonathan Sharp, Managing Director at Alvarez & Marsal’s Consumer and Retail Group, and lead author of the study. “What we found is that extended inflationary pressures are causing U.S. consumers to retrench further and curtail even more their discretionary spending – even categories that had seemed somewhat immune in spring 2022 are now under pressure.” Additionally, many fear that inflation has yet to peak, with 65% of consumers expecting prices to continue to rise in the next 6 months. The study found that: Almost 9 in 10 consumers have adopted new habits in response to inflation; 7 in 10 are altering their holiday shopping habits Among shopping priorities by category, only grocery was up, vs. dining out, which was down by 40% Concerns over rising prices rise with age, as do plans to spend less on indulgences Consumer expectations on things getting better, saving more, having more money, and plans to spend the same or more on basic needs were all down year-over-year This year’s holiday season looks like it will also be impacted by consumer spending reticence. The most significant changes people are making is a reduction in their overall gift spending; 1 in 3 shoppers plan to spend less on gifts this holiday season. The report provides insights into the factors that will have an impact on purchase decisions this holiday, including shipping fees, more limited return policies, potential upcoming sales, holiday availability, and Buy Now Pay Later options. “Smart retailers will remain agile in responding to deal-hungry, penny-pinching consumers,” added Jonathan Sharp. “Inventory management, pricing and cost management will continue to be severely challenged.” To download a pdf of Consumer Sentiment Survey Fall 2022, please visit: The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman Company Website

November 16, 2022 11:47 AM Eastern Standard Time

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How To Win At Holiday Hosting: Everything You Need to Know When Hosting Family & Friends


A video accompanying this announcement is available at: November officially ushers in the holiday season, bringing with it the hustle and bustle we’ve been missing the past couple of years. Registered Dietitian Nutritionist, Mia Syn says there are a few easy ways to win at hosting while setting the scene for all the fun, food, and festivities. PLAN THE MENU AHEAD OF TIME: This holiday season is expected to be as “back to normal” as possible after more than two years of restrictions. For those taking on the role of hosting, Syn admits it could be a little nerve-racking, “That’s why I recommend planning the menu ahead of time, including main dishes, drinks, desserts, and the overall presentation.” The Registered Dietician Nutritionist suggests kicking things off with an overflowing charcuterie board filled with a mixture of colors, textures, and flavors, including a variety of cheeses, meats, and lots of veggies. Syn says to make sure to include almonds, adding, “Look for flavors that will surprise your guests, but also help add a seasonal taste.” This year, Blue Diamond Almonds released its first-ever limited-time offer holiday flavored almonds. “They’re perfect for a seasonal charcuterie board or sharing as a gift or stocking stuffer. Your family will love the Blue Diamond Snickerdoodle Flavored Almonds. They have the delicious taste of a seasonal cinnamon sugar cookie… so good! And one of my favorites is the Peppermint Cocoa Flavored Almonds with a delicious chocolatey flavor and hint of peppermint.” These products are available at grocery stores nationwide and Consumers can also use Blue Diamond’s product locator tool to find a nearby store. Facebook: Instagram: Twitter: DESSERTS WITH ADDED BENEFITS: A menu would not be complete without dessert. It may be a surprise, but Syn is a self-proclaimed “desserts girl,” saying, “I’m always about the desserts and this year I have a couple originals that are on the healthy side and taste fantastic!” She recommends a classic with a twist, blondies. “Believe it or not, my version is made with beans,” says Syn. The registered dietician nutritionist admits it may seem odd at first, but, “When cooked and rinsed well, beans can add moisture and fudginess to baked goods like brownies and blondies while cutting back on the amount of fat and flour needed. Not only that, but beans add nutrients such as plant protein, B vitamins, and fiber, making this a dessert with benefits.” Another option are Syn’s banana-sweetened chocolate chip oatmeal cookies. They’re made with a ripe banana mash, creamy peanut butter, quick oats, pure vanilla and dark chocolate chips. “There is also another surprise, these treats are made without flour, eggs, or added sugar,” says Syn. STOP DOING DISHES: Syn admits the menu building and preparation could be fun, but the cleanup is often taxing and takes up a lot of time. That’s why she suggests eliminating the time suckers, which includes washing dishes and loading the dishwasher. “We all know it takes time away from what’s really important. This time of year is so busy and should be spent on special traditions, making new memories, and being with the ones you love.” The Chinet® brand is focused on making cleanup easier so families can spend more time together. She says these products are made for exactly what’s on your menu, like a traditional honey-glazed turkey, or an old-fashioned ham with brown sugar and mustard glaze. For a more upscale affair, Syn suggests using the Chinet Crystal® products, which add a fancy touch to meals, perfect for a beef tenderloin, seared duck, or lamb with garlic and rosemary,” adding, “The crystal cups are great for that pre-dinner toast!” Most importantly, when partygoers are done eating dinner or dessert, Syn says, “Just toss the dishes and have all that extra time for family fun.” For more information, visit Facebook: Instagram: Twitter: Contact Details YourUpdateTV +1 212-736-2727

November 16, 2022 10:05 AM Eastern Standard Time

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AI Digital and MRI-Simmons Enter Strategic Activation Partnership for Enhanced People-Based Targeting Across All Channels

AI Digital

AI Digital, a full-service, global programmatic consultancy, and MRI-Simmons, the leading provider of insights on the American consumer, have entered a strategic partnership to provide marketers a holistic audience insights, planning and activation solution, enabling comprehensive audience insights and planning across all channels for seamless and consistent people-based targeting. The partnership brings MRI-Simmons’ nationally-representative data set and consumer insights tools for enhanced omnichannel marketing with AI Digital’s programmatic expertise built on outcome-based audience strategy, activation and advanced analytics-driven optimization and measurement. The partnership empowers marketers with the ability to optimize media buying and planning strategies through access to audiences across all channels including digital, traditional media, OTT, streaming and display. Media buyers and planners can now unify their media buying and activation plans ensuring consistency of quality audiences, connectivity, scale and optimization opportunities. “As marketers look to future-proof their businesses, they need to activate their strategies with consistent data sets that are people-based, not cookie reliant and are representative of diverse audiences within the U.S.,” said Stephen Magli, CEO, AI Digital. “We are thrilled to partner with MRI-Simmons, the only audited consumer insights tool and foundational single-source data set.” Consistent people-based targeting through the insights, planning and activation process has been a significant gap in the industry. MRI Simmons and AI Digital’s solution solves for this marketer challenge. When leveraging consistent targeting for both the planning and activation process, AI Digital typically sees an 8% lift in lower funnel outcomes and significant cost savings for brands. Prior to the strategic partnership, brands and agencies had to manage fragmented first- and third-party data sets for activation that often differed from their original insights and planning target to execute their strategies against different channels. The strategic partnership enables marketers to break down silos in their media buying and planning strategies for deeper consumer insight and for more accountable and better outcomes. “As consumer behaviors continue to evolve, it is important for marketers to be armed with reliable, nationally representative, and consistent data that can inform planning and be leveraged for activation across all channels to efficiently identify and execute on optimization opportunities,” said Joshua Pisano, SVP business development and product strategy, at MRI Simmons. “By leveraging the combined value proposition of MRI-Simmons industry standard and nationally representative data set and AI Digital’s programmatic optimization expertise, powered by technology, human intelligence and omnichannel trading, brands will have unrivaled insight into how media activation can drive consumer action.” About AI Digital AI Digital is a full-service, global programmatic consultancy that empowers agencies & advertisers with digital expertise and instant data enabled programmatic infrastructure across all media types and access to all leading premium publishers and inventory. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in platform optimization expertise to maximize value of all walled gardens including Google and Amazon’s data and tech stack, along with 10+ DSPs. AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at About MRI-Simmons MRI-Simmons is the leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies, and media companies with deeper insights into the “why” behind consumer behavior. The company’s flagship product (MRI-Simmons USA) is the leading multi-media study of Americans and is widely recognized as the industry standard for magazine audience ratings. Powered by address-based probabilistic sampling, MRI-Simmons USA measures real people, chosen at random to represent the US population in all its variations. This methodological approach ensures stability of insights and provides the most accurate view of the American consumer. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. To learn more, visit, or follow @MRISimmons on Twitter. Contact Details Kite Hill PR for AI Digital Ilana Hill Company Website

November 16, 2022 09:00 AM Eastern Standard Time

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