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Own Up and Move Forward from a Crisis: Reputation Expert Ray Hennessey Explores Elements of a Lasting Apology in a New Book, Beyond Sorry


Everyone messes up. In relationships. In business. In life. It’s a fact of human nature that we’re flawed. People aren’t inherently bad, but humans tend to do a lot of bad things. In the digital age, so much of our personal and professional behavior can be suddenly thrown into public view. In a new book, Beyond Sorry: How to Own Up, Make Good and Move Forward After a Crisis, author and reputation expert Ray Hennessey lays out the framework for people to offer sincere and lasting apologies that can help resurrect their careers or personal lives in the digital age. “Repairing a reputation isn’t easy,” Hennessey said. “It takes more than a simple apology. That’s what I meant to convey in the title — Beyond Sorry — taking the extra steps to ensure you can fight all the hurdles in your way.” Most people have engaged in behavior they’re not proud of, whether personally or professionally, and humans are prone to imperfect traits and impulses. History, literature, and music have given us examples of falls from grace, tragedies, and fatal flaws for centuries. Beyond Sorry explores the steps readers need to take to move forward, including finding the right words, delivering the message with credibility, taking ownership of actions and behaviors, and living a life that shows you’re worthy of another chance. In a social media-driven world, Hennessey’s message becomes even more important. “The human tendency to fail those around us has changed from a personal crisis to one with a large audience often clamoring for some measure of retribution,” Hennessey said. “As humans, professionally and personally, we find ourselves at risk of lasting reputational damage if we don’t find a way to recover and move forward.” Hennessey is Executive Partner and Chief Executive of Vocatus, a marketing and messaging consulting firm that works with companies and individuals in financial services and other industries. He is a frequent speaker on the topic of reputation management and digital communications. With more than 25 years of media, marketing, and management experience, Hennessey previously served as Editorial Director for Entrepreneur Media, helped launch the FOX Business Network, and appeared regularly on CNBC and CBS News. Earlier in his career, he was an editor at and Dow Jones, where he wrote the IPO Outlook column for The Wall Street Journal. About Vocatus Vocatus is a growth partner for companies, providing sales consulting, CRM support, marketing and advertising, and communications support. We are a high-level consulting firm, helping executives craft and execute their business strategies. Investing in public relations, marketing and brand development is essential in a competitive environment. That investment demands a balance between strategy and execution, an experienced and cohesive team, and a holistic, integrated plan for a multi-channel world. As a true outsourced partner, your success is our success. We prioritize collaboration and communication to ensure we’re always aligned with your vision. Contact Details For Vocatus Peter Page

May 08, 2024 12:00 PM Eastern Daylight Time

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Contact Details MESH Experience Fiona Blades

May 08, 2024 09:12 AM Eastern Daylight Time

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Electric Guitar debuts on AIM with big plans following 3radical acquisition

Electric Guitar PLC

Electric Guitar PLC (AIM:ELEG) CEO John Regan spoke to Proactive's Stephen Gunnion following the company's listing on London's AIM market following the reverse takeover of 3radical. Regan emphasized Electric Guitar's "buy and build" strategy, which involves acquiring complementary businesses to enhance their market position. Despite the challenging market conditions, the company managed to complete its IPO on AIM, a testament to its team's strength and compelling business proposition. 3radical specialises in collecting first-party data—a valuable asset in today's privacy-focused advertising market. This acquisition marks Electric Guitar's entry into the technical side of the advertising industry, responding to significant shifts such as reduced accessibility to third-party data due to privacy regulations. 3radical's technology allows for real-time adaptation to user input, which is unique in the market and enhances the relevancy of advertising. Furthermore, Regan said 3radical's extensive database of engagement events offers potential for advanced machine learning applications, positioning Electric Guitar to exploit AI technologies effectively. Looking forward, Regan outlined plans to enhance sales and marketing efforts, particularly focusing on exploiting the newly acquired technologies and data assets from 3radical. Electric Guitar is also preparing to expand its portfolio by acquiring additional complementary businesses, aiming to leverage these new assets to secure a competitive advantage in a rapidly evolving market. Contact Details Proactive UK +44 20 7989 0813

May 08, 2024 08:24 AM Eastern Daylight Time

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5thScape Lists "MMA Cage Conquest" on Meta Store: Step into the Ultimate Virtual MMA Arena

Spark Metro PR

Mixed Martial Arts fans and enthusiasts, your virtual fighting dreams have arrived! 5th Scape delivers a transformative experience with "MMA Cage Conquest," stepping far beyond traditional fighting games into true sensory immersion. Step into the iconic MMA cage, feel the roar of the crowd and become the champion you always envisioned. The 5thScape Project is an ambitious venture that aims to create a comprehensive Virtual Reality ecosystem. In this VR ecosystem many developers, gamers and experts from various industries can collaborate. This is a VR gaming studio startup in which they focus on developing games, movies, animations etc. Apart from this, they are also planning to launch a special VR headset and a VR Chair which is an ergonomically perfect chair for long gaming sessions. Now, coming back to the MMA Cage game, - "MMA Cage Conquest" redefines virtual combat. Its skill-based system demands true martial arts strategy along with honed reflexes. Learn and master strikes like a real-life wrestling professional. It includes (not limited to) powerful grappling throws and the intricacies of ground control to secure your victories. Feel the impact of every blow, the thrill of a perfectly executed submission, and the tension of a match fought on the razor's edge. Training lies at the heart of "MMA Cage Conquest." This journey transcends button-mashing and enters the realm of personal development. Start as an eager underdog, mastering the fundamentals through rigorous simulations. Refine your striking, defense, and ground game, tracking your progression and building unshakeable confidence. With each session, you don't just play the game – you live the fight. MMA Cage Conquest is all set to make gaming experiences more vigorous and a powerhouse for the senses. Feel the rush in your bones as you climb the leaderboards, and establish yourself as the ultimate MMA cage conqueror. Ready to unleash your inner champion? "MMA Cage Conquest" will be available on the Meta platform. Submitted for listing on May 2, 2024, the developers await approval. Visit for trailers, release updates, and the latest news on your journey to become the undisputed MMA Cage conqueror. Contact Details 5th Scape 5th SCAPE Team +1 302-597-6768 Company Website

May 08, 2024 06:18 AM Eastern Daylight Time

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IZEA Reported Q1 Bookings Growth Of 53%


By James Blacker, Benzinga The market for influencer marketing has grown exponentially since its emergence in the mid-2000s and shows no signs of slowing down. A report published by Allied Market Research last year puts the market size at $16.5 billion in 2022. It projects that this will grow to $199.6 billion by 2032 at a compound annual growth rate (CAGR) of 28.6% from 2023 to 2032. According to the report, key factors propelling this explosive growth include authentic engagement, as conventional advertising often fails to engage today’s cynical consumers. Furthermore, traditional advertising techniques such as print and television have lost some of their effectiveness as consumers spend more time online. It notes, however, that this growth could continue to be constrained by regulatory and compliance barriers, as well as concerns over authenticity and saturation. The report identifies several key players in the industry, including public company IZEA Worldwide (NASDAQ: IZEA), as well as private firms Klear, HireInfluence Inc., NeoReach, Mavrck, Traackr, Inc., Aspire, Hypetap, Upfluence and SocialEdge. Potentially positioned to capitalize on the burgeoning influencer marketing scene is industry trailblazer IZEA Worldwide, which announced on Apr. 4 that its Q1 managed services bookings grew 53% year-over-year to $9.3 million. According to IZEA founder and CEO Ted Murphy, this growth was driven by a strong sales pipeline from the fourth quarter of 2023 and a record-setting pipeline in the first quarter of 2024. “More than 90% of the bookings this quarter have been organic, meaning they were not derived from acquisitions but rather from our own internal growth efforts,” Murphy said. “The organic growth of the Q1 pipeline is significant not only in monetary value but also in the sheer increase in the number of opportunities, which aligns with our strategy for diversifying revenue streams,” he added. The company also saw its first-quarter SaaS business exhibit continued recovery following a low point in the third quarter of 2023. At the end of last year, IZEA recorded its highest-ever number of active SaaS customers. This trend continued into 2024, with the highest count of SaaS customers ever. IZEA also reported several interesting updates during the fourth quarter of 2023. In November, reached the 1 million registered user milestone after seeing a sharp increase in signups, which the company attributed largely to the release of FormAI, the company’s suite of AI tools for creators and marketers. Also in November, IZEA announced the launch of the FormAI community showcase, a new module inside of FormAI that serves as a central location to highlight some of the best generative AI artwork produced by IZEA’s community of marketers and creators. In December, the company announced it had acquired advocate marketing platform Zuberance, adding user-generated content and performance-based creator compensation to its suite of software solutions. In the same month, IZEA announced its acquisition of Hoozu, a leading Australian influencer marketing company headquartered in Sydney. The company has implemented a host of new features into its IZEA Flex platform, as well as launching GPT-4 and AI Video Generation Tool in FormAI in IZEA’s Creator Marketplace. “We are excited and optimistic about the years ahead, and believe that IZEA is well positioned to capitalize on global opportunities in the creator economy,” Murphy said. Featured photo by George Milton on Pexels. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 Company Website

May 07, 2024 08:30 AM Eastern Daylight Time

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Goodway Group Unveils Strategic Expansion With Launch of GRADIANT, a modern funnel agency and G-Comm, a retail media accelerator

Goodway Group

Goodway Group, a leading independent digital marketing agency, announces its strategic expansion efforts by launching two divisions to help marketers capitalize on the industry’s future: GRADIANT, a modern funnel marketing agency, and G-Comm, a specialized retail media accelerator. This expansion delivers brands the future of deep analytics, identity, and measurement, today. Goodway Group boasts a strong legacy of innovation and technical prowess, with accolades such as being a three-time MarTech Breakthrough award winner and AdExchanger’s Best Use of Technology by an Agency award winner. Since its inception in 1929, Goodway Group has continually excelled at being at the leading edge of marketing and a go-to resource for brands to evolve their marketing practice. GRADIANT, the newly launched modern funnel marketing agency, sets a new standard in the next generation of media investment by bringing its massive identity graph and proprietary measurement to holistically measure brand and performance. Leveraging a blend of data science, strategy and ongoing machine learning, GRADIANT delivers “CFO-friendly” outcomes. Marc Ducnuigeen, Chief Client Officer at Goodway Group, remarked, "GRADIANT bridges the gap between brand and demand, giving marketers the answers they need to secure boardroom and CMO approval." Similarly, G-Comm, the specialized retail media accelerator, creates a mutually beneficial relationship by addressing the unique challenges and opportunities within the retail landscape. G-Comm empowers retailers to build or upgrade their retail media networks (RMNs) while providing brands with the means to maximize engagement on existing platforms. Angela Myers, SVP of G-Comm, emphasized, "Both brands and retailers know the retail media potential is immense but have not yet found excellence across the practice as a whole. Through our experience with helping retailers build and upgrade their own RMNs and executing growth strategies for RMN brands, G-Comm brings this unique perspective, that you simply won’t find elsewhere." Goodway Group is widely recognized by retailers, brands, and technology partners within the industry, illustrated by being a finalist in the esteemed Modern Retail Award for Best Retailer/Agency Collaboration. Jay Friedman, CEO of Goodway Group, expressed excitement about continuing to lead the industry: "Boards of Directors, CFOs, and CEOs rightfully want to know more precisely the return on their marketing investment. We are delighted to work with CMOs to show them how measurement, analytics execution, and provable outcomes can be better. GRADIANT and G-Comm allow us to further specialize within two key areas of industry growth. We’ve spent the last couple years innovating to deliver ahead of what marketers need. Seeing the culmination of these efforts is credit to our team.” About Goodway Group Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Group’s Outcome Engineering™ powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth. Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchanger’s Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value. Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency. Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands. Contact Details Kite Hill PR for Goodway Group Alexandra Morrison +1 214-604-9658 Company Website

May 06, 2024 11:38 AM Eastern Daylight Time

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Finance News

AC Milan and TG.Casino are delighted to announce a new partnership, which sees the online casino platform become the Official Regional iGaming Partner of the Rossoneri in Europe. This new collaboration between two frontrunners in their own fields offers a great opportunity to create something new and innovative. This partnership demonstrates the platform’s intent to take on and beat the iGaming competition to become the ultimate destination for all ambitious Gamefi players. The deal catapults TG.Casino into the top ranks of GameFi by bringing the brand into the living rooms and onto the mobiles of tens of millions of consumers all over Europe. Thanks to this new partnership, $TGC token holders will have the chance to win lots of experiences offered by the Rossoneri club. From visits to the Milanello training centre to winning official AC Milan jerseys and VIP access at the San Siro stadium, football fans will have the chance to enjoy unique and exclusive experiences. The new partnership provides AC Milan with a new fan engagement tool, creating bespoke experiences, which aim to give them more access, and bring them even closer to their beloved Club. TG.Casino on Web: TG.Casino on Telegram: Contact Details Alex Brown

May 06, 2024 08:00 AM Eastern Daylight Time

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Goodway Group Earns Fourth Nod on AdExchanger’s Programmatic Power Player List

Goodway Group

Goodway Group, a leading independent digital marketing agency, has been recognized as one of AdExchanger's 2024 Programmatic Power Players, solidifying its position as a top agency and strategic partner in the ad tech industry. The prestigious accolade highlights Goodway Group's exceptional digital media expertise, comprehensive offerings and proven track record of delivering results for clients worldwide. Selected from a competitive pool of submissions, Goodway Group stood out for its innovative solutions, advanced capabilities and documented case studies highlighting funnel impact and revenue growth. AdExchanger's editors rigorously evaluated each entry, considering the strength and breadth of offerings, talent and new business wins. "We’re honored to be named among AdExchanger's 2024 Programmatic Power Players," said Stephani Estes, Chief Media Officer at Goodway Group. "This recognition underscores our commitment to buying excellence for our client's media investment to drive measurable, bottom-line impact. We're proud to be recognized for our efforts in pushing the boundaries of programmatic advertising and delivering value in an ever-evolving digital landscape." As reported by Statista, programmatic buying methods account for 82% of all digital spending worldwide. This figure is projected to climb even higher, reaching 89% by 2029, highlighting the growing importance and dominance of programmatic advertising in the entire industry. There’s often a misconception that programmatic advertising is simply display ads. Some of the fastest-growing channels, retail media, social media and CTV, rely heavily on programmatic buying. In addition to Goodway Group’s Programmatic Power Player recognition, Goodway Group's CEO, Jay Friedman, is a leading advocate for transparency and integrity in advertising. His bylines and commentary regularly appear in top industry publications such as Digiday, The Drum and MediaPost. Moreover, he's actively democratizing programmatic buying best practices, ensuring they're accessible to all marketers. His and Dr. Augustine Fou’s recent groundbreaking research on programmatic waste, for example, culminated in our "Once and For All" white paper, an acclaimed resource that offers practical solutions to minimize ad waste and maximize results. "At its core, programmatic advertising is simply an automated, data-driven approach to delivering brand messages to consumers," said Friedman. "Marketing is the true growth engine for organizations. Embracing creativity within a scientific approach is important because doing programmatic – or any marketing – well requires this balanced methodology.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and three MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at Contact Details Kite Hill PR for Goodway Group Alexandra Morrison +1 214-604-9658 Company Website

May 03, 2024 11:00 AM Eastern Daylight Time

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Majority Of US Social Media Users Make Influencer-Inspired Online Purchases, According To New IZEA Study


By James Blacker, Benzinga In the rapidly evolving arena of e-commerce and social media influencing, understanding consumer behavior has become a strategic imperative. Influencer marketing pioneer IZEA Worldwide Inc. (NASDAQ: IZEA) released a new research report on Apr. 18 that examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on (NASDAQ: AMZN). Drawing insights from a survey of more than 1,200 American consumers, Influencers & Amazon 2024 reveals compelling statistics that paint a vivid picture of how influencers shape consumer decisions. The study found that 59% of all social media users in the U.S. have made a purchase after seeing it being used by an influencer, and an estimated 55% have made influencer-inspired purchases on Amazon. The report also shows that consumers are at least 7.6 times more likely to shop on Amazon than other websites after seeing a product promoted by an influencer, with 71% of respondents saying they use the e-commerce giant to make purchases. Furthermore, 80% of social media users surveyed said they are Amazon Prime members. Consumers Find Influencer Marketing Compelling Users of all social media platforms reported that they have bought a product after seeing it used by an influencer. However, a staggering 78% of TikTok users and 75% of Snapchat users said this was the case, compared to 67% of Instagram users, 60% of Facebook users, and 38% of X users. The findings echo those in a report titled Trust in Influencer Marketing 2024, published by IZEA in March, which found that 51% of respondents made a purchase after seeing a product used by an influencer. The same study found that influencers reach at least 83% of social media users aged 18-60. It is also noteworthy that more than 50% of U.S. consumers surveyed for the March report said they find that content created by social media influencers is more compelling than scripted advertising written by a marketing professional. Respondents under the age of 45 said influencer posts are the number one way to get them to try a new product. The data clearly shows that influencers hold immense sway over consumer behavior. Brands need to make the most of this form of marketing if they do not want to fall behind their competitors. This is where IZEA can help. By connecting brands with the right influencers and crafting impactful campaigns, IZEA empowers brands to capitalize on this consumer behavior effectively. Founded in 2006 as one of the first influencer marketing platforms, the company has now grown to more than 100 employees in the United States and Canada. It has completed over 3.7 million transactions between marketers and brands, and currently processes tens of millions of dollars to creators each year. IZEA’s next-gen influencer marketing platform, IZEA Flex, provides brands with a suite of services designed to track and measure the performance of campaigns. It gives detailed analytics and reports so brands can understand how a campaign is performing and make the necessary adjustments to get better results. Featured photo by Marques Thomas on Unsplash Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 Company Website

May 03, 2024 08:25 AM Eastern Daylight Time

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