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NOVUS INK Advisors and Solidus Capital Group Team-up to Serve Growing Transatlantic Commercial Interests of Mid-Market Enterprises

NOVUS INK Advisors

NOVUS INK Advisors and Solidus Capital Group signed a services agreement today to provide integrated senior advisory and execution services to small-and mid-market enterprises amid thriving commercial interests between the United States and Europe. The two firms aim to accelerate client services by combining expertise and resources to support growth into new markets, encompassing management counsel, valuation, performance tracking, board advisory, marketing, communication, public and government affairs. The collaboration will enable NOVUS INK Advisors and Solidus Capital Group to meet the unique needs of global small-and mid-market enterprise clients operating across business-to-consumer, business-to-business, and business-to-government segments. The transatlantic economy is proving remarkably robust in the face of global economic and geopolitical disruptions. No two other regions in the world are as deeply integrated as the United States and Europe, according to the 2024 Transatlantic Economy Report from the U.S. Chamber of Commerce, AmCham EU, Johns Hopkins SAIS and the Transatlantic Leadership Network. The report states: "the $8.7 trillion transatlantic economy employs more than 16 million workers in mutually onshored jobs on both sides of the Atlantic. It is the largest and wealthiest market in the world, accounting for half of total global personal consumption and close to one-third of world GDP in purchasing power. Ties are solid in foreign direct investment, portfolio investment, banking claims, trade and affiliate sales in goods and services, digital links, energy, mutual R&D investment, patent cooperation, technology flows, and sales of knowledge-intensive services." The services agreement will be overseen by a committee chaired by Pia De Lima and Daniel Diaz, NOVUS INK Advisors' Managing Partners, and Andreas Dal Santo, Solidus Capital Group's Managing Director. NOVUS INK Advisors is based in Miami. Solidus Capital Group, affiliated with Atlantic Business Labs, is based in New York. NOVUS INK Advisors is a communication, public and government affairs lobbying firm. NOVUS INK Advisors' practice areas include Corporate, Band and Product Reputation, Business Strategy, Crisis and Reputation Risk, Financial Services, Investor Relations, Mergers & Acquisitions, Brand and Product Marketing Communications Strategy, and Public and Government Affairs. NOVUS INK Advisors is a registered lobbying firm. To learn more, visit: www.NovusInk.com. Solidus Capital Group specializes in management consulting, business valuation, and board advisory services for firms expanding into North America, Latin America, and Europe. It is spearheading an ecosystem of companies, consultants, and subject matter experts with experience from different industries and regions to support corporate and institutional clients' global strategies and growth into new markets. To learn more, visit www.solidus-capital.com. CONTACTS: NOVUS INK Advisors: client.services@NovusInk.com Solidus Capital Group: client.services@Solidus-Capital.com Contact Details NOVUS INK Advisors Client Services client.services@NovusInk.com Company Website https://www.novusink.com/about

June 11, 2024 09:30 AM Eastern Daylight Time

Room to Roam: ‎The Elephant’s Path to Climate Resilience

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2024 07:00 AM Eastern Daylight Time

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Bevel Rebrands Under Avenue Z, Driving New Era of Media Convergence

Avenue Z

Avenue Z a strategic communications and marketing consultancy today announces the full unification and rebranding of Bevel, a strategic communications firm, to form a new driving force behind media convergence. This unique combination is a strategic venture, breaking the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels. “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space,” says Jeffrey Herzog, Chairman and CEO of Avenue Z. “The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns.” Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The “Convergence Media” approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions. “By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy,” said Nneka Etoniru, EVP, Head of New York at Avenue Z, and one of Crain’s Most Notable Leaders in Advertising, Marketing and PR. “Avenue Z’s approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.” Merging traditional PR tactics with paid media, digital marketing, and performance media not only increases the frequency and consistency of brand interactions but also strengthens the narrative across every platform from the Wall Street Journal to TikTok. With teams in New York, Boston, Orlando, and Miami, Avenue Z is set to break boundaries and set the stage for groundbreaking achievements in the PR industry, and beyond. “PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics, and raising funds. To achieve broader reach, it’s critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. That’s exactly what we’ve done.” said Libbie Wilcox, Director of Avenue Z New York and lead of their Alternative Assets practice. Avenue Z’s new Convergence PR solution is now available to existing clients. “As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, I’m reassured that the industry is also in alignment. They see that PR is ready for a change. It’s ready for more. And, we’re going to be among the first to pave that path,” said Bristol Jones, Director and Head of Miami at Avenue Z. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://avenuez.com/

June 03, 2024 09:00 AM Eastern Daylight Time

Avenue Z and SourceMedium Join Forces to Revolutionize DTC Brand Performance

Avenue Z

Avenue Z, a leader in performance marketing and social commerce for direct-to-consumer (DTC) brands, has partnered with SourceMedium to introduce their new Convergence Dashboard and Data Analytics Solution. This innovative collaboration merges SourceMedium's advanced data infrastructure with Avenue Z's expertise in data visualization and strategy, redefining holistic, data-driven decision-making. Avenue Z’s new dashboard platform allows you to see performance from all marketing channels, down to specific ads by the hour, with customizable views for faster insights into trend analysis, creative performance, customer lifetime value (LTV), profitability, and contribution margin, website performance, merchandising, and more. As consumer behavior shifts and the market evolves, DTC brands confront challenges in optimizing marketing strategies. Avenue Z excels in driving profitable growth for DTC brands through performance media, digital marketing, PR, and strategic communications. With this collaboration, Avenue Z will leverage SourceMedium's proprietary data & technological infrastructure to optimize a brand's performance across the entire ecosystem, from The Wall Street Journal to Shopify and TikTok. “The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium. SourceMedium, a DTC data management, and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building the Convergence Dashboard, a proprietary analytics dashboard with unmatched flexibility, Avenue Z is enhancing its capabilities to deliver even better client results. DTC brands that are clients of Avenue Z will now gain exclusive access to this proprietary tool and expert network. “We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, Author of the DTC and digital trends newsletter In The Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z. The collaboration between Avenue Z and SourceMedium aims to create a third-party partnership focused on delivering unparalleled data-driven insights and strategies to its clients. “This collaboration aligns perfectly with our mission of driving profitable growth for DTC brands through the utilization of the most advanced tools and tactics available. In an ever-evolving market that emphasizes the efficiency of media dollars, we will now be able to provide our clients with an integrated, modeled data set that paints a clear picture of their entire digital ecosystem,” said Snow. Avenue Z and SourceMedium are working on integrating an additional technology partner to inject AI-driven predictive forecasting and a recommendation engine into the proprietary tool. This modernized approach to performance marketing is long-awaited and will level up the meaning of “data-driven” for the entire DTC industry. “The term ‘data-driven’ has been used and sometimes overused in the DTC space. However, with this partnership, we’re elevating its meaning. Being data-driven is no longer just about having access to numbers; it’s about understanding those numbers, predicting trends, and making informed decisions. By integrating AI-driven forecasting and recommendation engines, we’re pushing the boundaries of what it means to be truly data-driven, ensuring DTC brands not only stay ahead of the curve but redefine it,” Wang said. As the DTC market continues to evolve, Avenue Z introduces Convergence Analytics, a Data Analytics solution that transforms cross-channel reporting through customized data modeling. This innovation equips marketing teams with advanced tools for detailed insights into customer journeys, enhancing decision-making and strategic control. "Convergence Analytics, Avenue Z’s new Data Analytics solution, is revolutionizing cross-channel reporting by offering customized data modeling that delivers unparalleled accuracy for DTC media and marketing teams. We built this solution because our clients demanded better revenue attribution than what is typically available. By leveraging our platform, we can attribute clicks beyond standard tools like Meta, activating data that helps pinpoint the visits that yield more sales," said David Corchado, Chief Strategy & Technology Officer at Avenue Z. "This solution not only removes the guesswork from the path to conversion but also equips teams with control through focused dashboards, providing deep insights into the entire customer journey." Demos of the Data Analytics solution and Convergence Dashboard are available now at AvenueZ.com. About Avenue Z: Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com About SourceMedium: SourceMedium is a pioneer in DTC infrastructure and data transformation. Their comprehensive suite of tools and solutions empowers brands with the insights and capabilities needed to navigate the digital landscape successfully. With a commitment to scalability and efficiency, SourceMedium provides the foundation for brands to thrive in the competitive DTC market. For more information, visit: https://www.sourcemedium.com/ Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

May 30, 2024 10:00 AM Eastern Daylight Time

Halving of BTFS Storage Rewards

BitTorrent

Singapore, May 28, 2024 – To sustain the growth and success of the BitTorrent ecosystem, BTFS is set to implement a halving on the next round of rewards for storage miners on the BTFS network. From 00:00 (UTC) June 25, 2024, the daily rewards for storage miners on the BTFS network will be halved from 15 billion BTT to 7.5 billion BTT. The BitTorrent File System (BTFS) is a decentralized file storage system that utilizes blockchain technology and peer-to-peer transmission. It allows users to store their files across multiple nodes in a distributed manner, enhancing file security and reliability. BTFS also offers rapid file transfer and access, giving users greater convenience in managing and sharing files. By integrating key features of the BitTorrent Chain (BTTC), such as cross-chain connectivity and multichannel payment options, BTFS significantly enhances user experience. Currently, the BTFS network is experiencing rapid growth with over 8 million nodes across the network, including more than 6 million super miners, according to BTFS SCAN. To support the efficient operations of these nodes, BTFS initiated a rewards program and has provided an aggregate of 25 trillion BTT since the launch of BTFS Mainnet in 2019. Every two years, the BTFS rewards halving will occur causing the rewards for all storage miners across the network to be cut in half. (Halving roadmap) Moreover, halving will also prompt miners to improve node performance by optimizing node operation and reducing waste. In addition, an upgrade of the official website for the BTFS technical community and the release of BTFS v3.0 Mainnet will be scheduled in sync with the halving. These developments are expected to improve the efficiency of the BTFS protocol, expand the user base, and enhance its overall functionality. Looking ahead, BTFS is committed to continuously refining its storage rewards strategies. The goal is to expand the network of nodes participating in file storage on BTFS, providing developers with an efficient, secure, and reliable storage solution boosting both the capacity and the transaction efficiency of the BTTC network. About BTFS The BitTorrent File System (BTFS) is both a protocol and a web application that provides a content-addressable peer-to-peer mechanism for storing and sharing digital content in a decentralized file system, as well as a base platform for decentralized applications (Dapp). The BTFS team has been working on the latest network operations and BTT market sentiment, etc., to make a series of dynamic adjustments such as upload prices and airdrop reward schemes. About BitTorrent Founded with a leading peer-to-peer sharing technology standard in 2004, BitTorrent, Inc. is a consumer software company based in San Francisco. Its protocol is the largest decentralized P2P network in the world, driving 22% of upstream and 3% of downstream traffic globally. Its flagship desktop and mobile products, BitTorrent and µTorrent, enable users to send large files over the internet, connecting legitimate third-party content providers with users. With over 100 million active users, BitTorrent products have been installed on over 1 billion devices in over 138 countries worldwide. Since November 2018, TRON (TRX), Binance (BNB), and Bitcoin (BTC) holders have the opportunity to purchase one-year subscriptions of BitTorrent or µTorrent products, including Ads Free and Pro for Windows. Pro includes anti-virus and anti-malware screening, file converting and playability in HD. Users can visit bittorrent.com or utorrent.com to learn more. Website | Telegram | Medium | X | Media Contact John Chen press@bittorrent.com Contact Details John Chen press@bittorrent.com

May 28, 2024 07:53 PM Eastern Daylight Time

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Bloomsbury Publishing Plc CEO Nigel Newton Reflects on Exceptional Year and Upgraded Forecasts

Bloomsbury Publishing PLC

Bloomsbury Publishing Plc Chief Executive Officer Nigel Newton joined Steve Darling from Proactive to share exciting news about the company's outstanding performance, marked by a remarkable 57% rise in annual profits. Bolstered by strong sales of titles from acclaimed authors like Sarah J Maas, Katherine Rundell, and Samantha Shannon, as well as the enduring popularity of the Harry Potter series, Bloomsbury Publishing is experiencing a surge in success. Maas, whose latest book 'Crescent City: House of Flame and Shadow' soared to the bestseller list in January, achieved an impressive 161% growth in sales, contributing significantly to the 49% jump in revenues from Bloomsbury's consumer division. Overall, the publisher's revenues surged by 30% to £342.7 million in the 12 months ended February 29, resulting in pre-tax profits of £48.7 million. Shareholders are set to benefit from a dividend of 39.11p per share, marking a substantial 59% increase compared to the previous year. Buoyed by its exceptional performance, Bloomsbury is confident in exceeding current consensus expectations for revenue and profit in the 2024/25 fiscal year. With a robust cash balance of £65.8 million, the company is well-equipped to invest in its business, authors, employees, and organic growth initiatives. Having completed 33 acquisitions since its inception, Bloomsbury remains actively engaged in seeking further opportunities, particularly in the realm of academic publishing. Newton attributes the company's success to the exceptional talent of its authors, the dedication of its global workforce, and its unique blend of literary and scholarly publishing. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

May 24, 2024 11:50 AM Eastern Daylight Time

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News Release

New Online Casino Site Instant Casino Partners with Italian Serie A Team Juventus

Finance News

Iconic Italian football club Juventus has announced top online gaming site Instant Casino will be its new regional partner in Europe. The agreement promises a wide range of entertainment opportunities and exclusive rewards for both Juventus fans and Instant Casino players. Alexandre Zodmi, Juventus Head of Partnerships Development and Academies, commented on the new partnership: “We are delighted to welcome Instant Casino to the Juventus family. Instant Casino shares our commitment to excellence and innovation, and we are confident that together, we will create unforgettable experiences for our fans.” Juventus & Instant Casino Sign Landmark Partnership The partnership between Juventus and Instant Casino aims to deliver an unforgettable chapter in sports entertainment. Despite being a relatively new brand, Instant Casino has quickly made a name for itself in the online gaming market, thanks to its instant payouts. The partnership aims to increase its brand visibility to a whole other level, making Instant Casino one of the most prominent new players into the iGaming industry. As per the agreement, Instant Casino will become an integral part of the Juventus ecosystem. For instance, the LED system at Allianz Stadium will feature the Instant Casino logo, accompanied by a range of exciting promotions. Moreover, the platform will offer opportunities for fans to win official jerseys and tickets to Juventus games. “We are honoured and excited to partner with the iconic Italian club Juventus”, said Greg Turner, the head of PR at Instant Casino. “We are looking forward to starting to work with Juventus, which has a rich history and has won countless trophies both domestically and in Europe. At Instant Casino, we will continue to disrupt the market with our simplified casino product, while also offering our players the fastest experience in the business” Website: Instant Casino X: https://twitter.com/_InstantCasino Telegram: https://t.me/Instant_Casino Contact Details PR News Group Alex Brown alex@prnewsgroup.com

May 24, 2024 08:37 AM Eastern Daylight Time

Jessica Dalziel Elevated to Chief Client Officer at Avenue Z

Avenue Z

Avenue Z, a strategic marketing and communications company announces the appointment of Jessica Dalziel as its Chief Client Officer. Dalziel brings over 15 years of experience in unlocking top-tier solutions, fostering innovative thinking, and harnessing exceptional talent across strategic accounts. With this appointment, she will oversee the full breadth of client relationships across the Company. "Our strategy revolves around nurturing the growth and success of our clients across multiple channels. To accomplish this, we're embracing a more client-centric approach than ever before," stated Jeffrey Herzog, Chairman and CEO of Avenue Z." Jess’ natural leadership talents and steadfast connections bolster and accelerate our commitment to industry-wide revolution, amplifying customer experiences along the way." Dalziel will enhance client experience through solutions tailored to each client's unique needs and business goals, elevate service delivery standards, and fortify Avenue Z's reputation as a trusted advisor in the industry. In this role, Dalziel will report to the company’s COO, Dave Johnson. “Jess has been pivotal in shaping NightWise’s strategic marketing initiatives, elevating our brand's presence, and fostering smooth, productive collaborations with her exceptional talent and friendly demeanor”, said Danny Rinaldi Founder & CEO of NightWise. "Her adept management of complex projects has positioned us as frontrunners in the sleep industry, while her partnership with every team member has greatly contributed to our successes." Dalziel shared, “Many agencies focus solely on advancing technologies such as AI or the latest trends. A successful client strategy harnesses both but never loses sight of human empathy and trust. It delves into the intricacies of each client's needs, enabling our teams to tailor solutions that resonate on a deeper level and drive impactful results. I’m thrilled to leverage my background to strengthen our client relationships and bring unparalleled value alongside the talented team at Avenue Z”. Before joining Avenue Z, Dalziel served as the VP of Strategic Accounts at Investis Digital in New York. In this role, she spearheaded business growth, innovative processes, and resources, with a keen focus on business development and nurturing client relationships. Prior to that, Dalziel held value-creation positions at Isobar, a dentsu company, where she adeptly coordinated project plans on a global scale, seamlessly integrating them across diverse stakeholders. Dalziel earned her MBA from Trinity College Dublin, Ireland, and a bachelor's degree in Advertising from Grand Valley State University. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Boston, Orlando, Miami and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z Madeleine Worrall +1 817-808-1521 madeleine.worrall@bevelpr.com

May 21, 2024 09:35 AM Eastern Daylight Time

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HOME "SMART" HOME

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

May 20, 2024 07:00 AM Eastern Daylight Time

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