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Getting into the Holiday ‘Spirit’

YourUpdateTV

To celebrate of the upcoming holiday season, independent spirits brand, Lobos 1707 Tequila & Mezcal launched an exciting program, Build a Bigger Table x Friendsgiving. As part of Lobos 1707’s ongoing mission to “build a bigger table,” this new and charitable initiative encourages consumers to give back to local communities. Recently, Founder & Chief Creative Officer for Lobos 1707 Tequila, Diego Osorio, and Partner and Mixologist at The Honey Well in New York City, Marcio Ramos, participated in a nationwide satellite media tour to discuss the new initiative and popular drinks for the holiday season. A video accompanying this announcement is available at: https://youtu.be/iiCt_5JYiP8 During the month of November, Lobos 1707 will support World Central Kitchen (WCK) in their mission to end hunger. For every bottle of Lobos 1707 purchased on Reservebar.com, one meal will be donated to World Central Kitchen. Founded in 2010, World Central Kitchen uses the power of food to nourish communities and strengthen economies in times of crisis and beyond. For every bottle of Lobos 1707 purchased on Reservebar.com, one meal will be donated to World Central Kitchen. A bottle of tequila can always make a memorable gift for anyone from the expert mixologists or someone just starting to explore agave spirits. People are starting to learn that tequila is not just made for a typical margarita, as more offerings become more available for all kinds of preferences like the bright and bold Joven, refined Reposado, the masterfully crafted top shelf Extra Añejo or sultry Mezcal Artesanal. The brand uses half a century old PX Sherry barrels from Spain to finish tequila and mezcal made from 100% pure Mexican agave; it’s how they achieve the unique taste and quality of the liquid. This holiday season try the ‘All for the Pack’ cocktail. The libation hits all the check marks, featuring holiday flavors like apple and cinnamon, with the deep and slightly spicy 1707 Mezcal Artisanal. If you’re making this for a group of close friends and family you can definitely add some flair with a simple trick of torching the cinnamon stick sure to get the crowd going. For more information, visit lobos1707.com About Diego Osorio: Diego Osorio is the Founder and Chief Creative Officer of Lobos 1707, a tequila brand that launched in 2020. Ten years ago, Diego discovered the story of his namesake great-great grandfather's legacy as a Spanish Viceroy King, who transported Pedro Ximénez Sherry barrels from Spain to Mexico. Once the sherry depleted, they filled the empty barrels with an agave spirit (now known as tequila), allowing the tequila to barrel age during their journey home. Diego made it his mission to replicate the traditional agave-based recipe enjoyed by his forefathers for centuries. With Lobos 1707, his goal is to create a brand that encourages unity, legacy, and authenticity, and represents the endangered subspecies of humans who are intentional, audacious, and balance the art of being unapologetically genuine while still caring for the greater good of the pack. Osorio is an avid polo player, co-founder of the non-profit ONE MILE ONE SMILE, travel addict, adventure-seeker, sports enthusiast, music aficionado and designer. About Marcio Ramos: Partner and mixologist of The Honeywell, Marcio Ramos has been serving up drinks for years and has utilized his skillset by breathing life into various bars throughout NYC and being a brand ambassador to some of the most respected spirit brands in the world. Offering more than just a reminiscent interior and recently opened garden area, The Honeywell offers up some great crafty and signature cocktails along with quick bites that pair lovely. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 19, 2021 12:00 PM Eastern Standard Time

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Velocity Global’s 2022 Work In Progress Report: Businesses and talent benefit from distributed work

Velocity Global

1,000 surveyed tech leaders say distributed work increases productivity and diversity Most remote talent to remain untethered to an office post-pandemic Tech leaders desire to increase remote work for themselves 72% utilize a distributed workforce but face hurdles to expand it Remote and distributed workforces are here to stay due to the mutual benefits to both businesses and talent according to a new study from Velocity Global, the leading provider of global employment solutions. The 2022 Work In Progress — The State of Distributed Work: Tech Sector published today touts multiple benefits of distributed work, shows optimism for growth in the tech sector, but also names challenges for businesses to increase their global workforce. More than 1,000 U.S. and UK tech company decision-makers participated in the study and 72% say their business utilizes a substantial distributed workforce; 59% say more than half of their workforce is remote, and 61% of U.S. tech leaders report more than half of their remote workers will remain that way for the foreseeable future. “The world of work is forever changed. The global pandemic accelerated the desire to work from anywhere, and it lit a fire for employers to embrace a truly distributed workforce,” said Velocity Global founder and CEO Ben Wright. “The untethered nature of work was on the rise before COVID-19, but the tailwinds accelerated this new way of work as businesses tapped into new talent pools and workers themselves embraced a new freedom. Neither is going back - this change is here to stay.” Despite the growth of distributed and remote work, businesses cite several challenges to embrace the change even further. “This dramatic shift accelerated faster than the legacy ecosystem built to support the employment infrastructure was capable of handling,” added Wright. “We remove the roadblocks to grow businesses and connect employers and talent to simply get work done anywhere and anyhow.” Organizational and personal benefits of remote and distributed work Remote work refers to talent working at a location other than a company-owned office. Related to the concept of remote work is distributed work, in which companies employ talent that is located in multiple locations domestically or internationally. The majority of companies (72%) employ a distributed workforce and 79% of these organizations’ talent also works remotely. Respondents who utilize a distributed workforce report clear advantages: 95% say a distributed workforce model benefits their company by increasing productivity (54%), securing top talent (40%), and building a more diverse team (37%). Respondents indicate talent prefers remote work for similar reasons, reinforcing the mutual benefits. Interestingly, 3 in 4 of the tech leaders themselves work remotely at least one day per week and desire to increase the amount of time they work remotely. “Business leaders are people too, and they see the benefits in their personal life as well to their broader organization,” said Wright. “Flexibility and mobility are now must-haves for workers fresh out of school or in upper management, and lead to greater productivity and long-term talent retention. It’s a win-win.” Optimism for growth with an untethered workforce The increase in remote and distributed work drove unprecedented demand in the tech sector and organizations feel optimistic about expansion. The survey reports 96% are very or somewhat confident about their company’s financial growth over the next year, and 83% believe their industry will grow as well. That growth is realized by a remote and distributed workforce that mostly will not return to an office. More than half (54%) of respondents say 51-75% of their remote workforce will remain remote over the next year. Roadblocks create disconnect between employers and talent The data indicates a brewing dilemma regarding remote work. Talent and businesses both recognize significant benefits, but logistical challenges drive businesses to initiate a return to the office for some. The implications for this disconnect are great, considering the difficulties of finding skilled talent and employees’ desired flexibility. One factor contributing to that discord is the lack of involvement of talent in the decision to return to the office. Eighty-seven percent of organization leaders say their company decides whether remote talent transitions back to working at a company-owned office, as opposed to it being a joint decision. Only 12% report that both the company and talent make that determination. Tech leaders point to a pivotal moment for distributed work as both businesses and talent desire the benefits. The pandemic increased distributed work for most tech businesses, and 43% will maintain their current distributed workforce. However, the next stage is in question: 21% say they will expand their distributed workforce, 26% plan to reduce it. These decision-makers cite several forces that challenge their ability to grow their distributed workforce domestically and internationally, particularly among U.S. companies. Ninety-three percent of U.S. tech leaders say they do not have plans to expand their domestic distributed workforce. They point to recruiting, legal registrations in other states, and managing multiple vendors among other challenges. The growth of international distributed work faces similar roadblocks. Again, 93% of U.S. and UK tech leaders say they do not plan to expand their worldwide distributed workforce, adding foreign entity set-up, global payroll and immigration challenges to a similar list of difficulties. “The same friction comes up over and over again. Finding the right talent tops both lists and businesses want to tap larger talent pools across the country and the world,” said Wright. “Add in the bureaucracy of global regulation and the multiple vendors to navigate it on disparate platforms, and businesses get skittish. We built an end-to-end platform that removes all of this friction because the data is clear: employers and talent just want to work with anyone, anywhere, and anyhow.” Click here to download the full report: 2022 Work in Progress — The State of Distributed Work: Tech Sector. Methodology To gather the data in this report, Velocity Global surveyed 506 U.S. and 505 UK business leaders in the technology industry (e.g., software, hardware, and IT) who are employed at companies with 50–1,000 employees. The respondents work in a wide range of technology subsectors, including technology, media, and telecom; biotech; mortgage technology, property technology, and real estate technology; insurance technology; cryptocurrency; cybersecurity; and more. Respondents are in director-level and higher positions, including C-suite officers and business owners. Their job functions include human resources, finance, legal, IT/ technology, and operations. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

November 19, 2021 07:02 AM Mountain Standard Time

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Prepping for the Holidays with Ereka Vetrini

YourUpdateTV

The holiday season is undoubtedly one of the best times of year, but it can also be one of the busiest and most stressful. While we’d all like to be spending time with friends and loved ones, it is easy to get bogged down by a growing shopping list or wondering if you have crossed off every name on your gift list. Recently, TV Host, Lifestyle Expert and Working Mom, Ereka Vetrini, teamed with DoorDash on a satellite media tour to discuss how Nationwide Shipping can help take some of the stress out of hosting. A video accompanying this announcement is available at:: https://youtu.be/ZBiUn46y7dw With Nationwide Shipping on DoorDash and Caviar consumers can order delicious meals and items from iconic restaurants and retailers across the country and have them delivered directly to their doorstep from anywhere in the nation in just a few days. For those who may not be able to gather with their loved ones in-person this holiday season, DoorDash can help show them how much you care. With Nationwide Shipping, whether you’re looking for a unique holiday present, know someone who’s missing a taste of home, or simply want to show friends and family that you’re thinking of them, DoorDash now offers a new way for you to ship delicious gifts to loved ones this holiday season and beyond. From the exclusive Sweet Potato Pie Dream Cake from Hoboken, New Jersey’s Carlo’s Bakery, to an exclusive fried turkey from Nashville’s Big Shakes, and Fresh Lobsters from Get Maine Lobster, this is a gift your loved ones will actually be excited to receive. Other delicious crowd-pleasers you can find on DoorDash include New York’s Baz Bagels Bagel Making Kit, cupcakes from California’s Gotta Have S'more, coffee from Oren’s Daily Roast, and much more. The best part - it’s fast. Nationwide Shipping on DoorDash will arrive anywhere in the country in 2-4 business days. For more information, head right to DoorDash.com or TryCaviar.com or download the apps to your mobile device! About Ereka Vetrini: Ereka Vetrini is a TV Host, Lifestyle Expert, Brand Spokesperson, Producer, Blogger and proud mom of two. Ereka is currently the host of Lifetime’s Access Health. Access Health brings you the latest cutting-edge developments and innovations in medicine, nutrition and fitness, so women everywhere can take charge of their health starting today! She is also a regular contributor to NBC’s 1st Look and NY Live. As an on-air correspondent for NBC she covers the hottest spots to dine, travel and shop! Ereka was previously the host of TLC Sunday Brunch where she brought you the very best brunch & cocktail recipes, styling tips and so much more! As a mother of two, Ereka enjoys spending every spare minute running after her 9 and 7 year-old. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 18, 2021 05:00 PM Eastern Standard Time

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H Code Elevates Gerry Ramirez and Jonathan Patton to New VP Roles to Spearhead Company Growth in Multicultural Marketing

H Code

H Code, the leading multicultural digital media company, today announces that Gerry Ramirez has been promoted to Vice President of Partnership Development and that Jonathan Patton has been promoted to Group Vice President of National Sales. These key leadership changes will enable H Code to provide even more resources to new and existing clients for solving their multicultural marketing challenges and drive accelerated growth and expansion for the company. In his former role as VP of Client Services, Ramirez was responsible for oversight and support of H Code’s sales operations and was instrumental in growing and scaling its pre and post-sale support teams, including Account Management. He also implemented a cohesive strategy to streamline the company’s sales project management system, which contributed to increased operational efficiencies. In his new role, Ramirez will be responsible for driving growth and strategy for H Code’s top clients and bolster H Code’s overall market share. He will also oversee endeavor and provocative pitch strategy and procure more significant deals with enterprise clients. As H Code’s former VP of Sales and Partnerships, Patton directly oversaw the sales team responsible for nurturing client and agency relationships in the Western Region. Through his leadership, his team consistently led the company in sales for five years, collectively, by ensuring that the right solutions were provided and executed to meet client challenges. In his new role, Patton will focus on developing deeper partnerships with key clients and agencies at a national level. He will also work more closely with independent and minority-owned and led agencies to provide them with more resources and data to help strengthen their solutions for their clients. “Gerry and Jonathan have been integral to H Code’s incredible success over the last five years and have a proven track record of driving results for our clients in need of effective multicultural marketing solutions. As the company enters this next stage of transformative growth, we’re proud to empower both of them to lead our expansion to even more verticals and audiences,” says Jennifer White, COO of H Code. The appointment of Ramirez and Patton to their new roles comes at a period of rapid growth for H Code. Over the past year, the company launched B Code and A Code, new entities focused on developing solutions for advertisers and agencies to reach, inform and connect with Black and Asian and Pacific Islander (AAPI) audiences across the digital landscape. The company plans to expand its reach to multicultural communities and continue to create, elevate and distribute at scale more meaningful messages to multicultural audiences with leadership that lives and breathes the diverse cultures its media products represent. About H Code Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching all multicultural audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by building a diverse company and unlocking multicultural audiences through data and authentic creative and content. Today, H Code's employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America. Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful multicultural consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic and Black digital panels, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity. Contact Details North 6th Agency for H Code Paolo Ramos +1 203-518-2348 hcode@n6a.com Company Website https://hcodemedia.com/

November 18, 2021 10:53 AM Eastern Standard Time

Akeneo Partners with ChannelEngine to Drive Multichannel eCommerce Growth

Akeneo

Product experience management (PXM) leader Akeneo, announced a new strategic partnership with marketplace syndication pioneer, ChannelEngine. Together, the two companies will provide a scalable and flexible solution for brands, retailers and distributors to unlock growth opportunities from global marketplaces and 200+ sales channels while ensuring consistently engaging product experiences across all customer touchpoints. Global marketplace sales surged 29% in 2020 to $2.68 trillion, representing almost two-thirds of all eCommerce spending. Direct to consumer (DTC) brands, omnichannel retailers, and distributors are rushing to capitalize on the opportunity, with six out of ten online retailers now selling on marketplaces, up from less than half in 2017. But the marketplace boom also brings new challenges; brands must manage and syndicate product information — including SKUs, product specs, and variant products — across an ever-expanding global ecosystem. To solve that problem, Akeneo and ChannelEngine are joining forces to create a single centralized source of truth capable of aggregating, standardizing, enriching, localizing, and managing product content for experience-optimized syndication. With support for all the world’s most powerful marketplaces — including Amazon, Shopify, eBay and many others — the new partnership empowers brands to deliver consistent but tailored product information wherever they meet their customers. While giving users native plugins for eCommerce platforms and marketplaces, the partnership enables them to manage all aspects of their multichannel product content with a single connection. The result is a dramatic increase in productivity, enhanced sales conversion rates, and a reduction in product returns due to richer and more accurate product data. Helping global brands, retailers, and distributors to rapidly bring products to new markets, the Akeneo and ChannelEngine partnership also facilitates more responsive holiday-season sales strategies. Meanwhile, automated localization workflows streamline the process of launching in international markets and enable teams to easily translate and customize product data for use in new markets and regions. “Product information is the lifeblood of eCommerce, and the key to delivering amazing customer experiences,” said Scott Rogers, Akeneo’s Vice President Global Channels & Alliances. “The marketplace boom represents a huge opportunity for global merchants, but only if they can win customers’ loyalty and trust by delivering brand consistency and product content synchronization across all channels. We’re excited to partner with ChannelEngine to provide our clients with peace of mind and scalability, so that wherever customers interact with their products, and however many marketplace channels they operate in, they can provide unbeatable product experiences.” "With the eCommerce market rapidly shifting towards global marketplaces and other third-party sales channels, for brands and retailers, selling on and keeping control of these marketplaces is a huge opportunity as well as a complex challenge,” said Niels Floors, Head of Partnerships & Sales at ChannelEngine. “Akeneo and ChannelEngine represent the perfect partnership for helping brands and retailers to control content over all these global sales channels. This results in faster time-to-market, revenue growth and technology alignment." About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to sell to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Staples Canada, Fossil, Air Liquide and Myer trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. About ChannelEngine: ChannelEngine makes the rapidly globalizing e-commerce world accessible to all brands, distributors, and retailers. By building a complete solution for companies of all sizes, ChannelEngine enables companies to expand their reach, connect with more consumers and grow their business. Currently, ChannelEngine enables the sale of more than three million products from 1,500 brands in more than 200 marketplaces and other 3rd party sales channels. There is the ability to integrate the store, WMS, ERP, or PIM with major marketplaces, click & ad channels, or product feeds. Contact Details Ran Xu +1 213-309-2373 ran@rosebudpr.io Company Website https://www.akeneo.com

November 18, 2021 10:00 AM Eastern Standard Time

Agora Data Introduces First-Ever Reducing Rate Line of Credit

Agora

Agora Data, inventor of the first crowdsourced securitization for the Buy Here Pay Here industry, launches another financing innovation with the first-ever reducing interest rate line of credit. This new product offers unlimited borrowing capacity, the lowest interest rates, and the highest advances. It provides Buy Here Pay Here dealers and small to mid-size finance companies the ability to exponentially grow and compete. Agora's game-changing approach to funding addresses an immediate need in the marketplace and allows entrepreneurs to access the same borrowing advantages as mega-sized dealers. The Buy Here Pay Here industry has traditionally struggled to obtain capital at affordable interest rates, and by removing restrictive barriers and utilizing data-driven metrics, dealers are gaining the freedom and resources to realize exponential growth. With AgoraCapital's reducing rate line of credit, dealers start benefiting from the interest savings and generous advances as soon as approved. Over time, interest rates decrease while other advantages increase, such as no personal guaranty or recourse, flexibility to draw cash as needed as well as no origination or unused line fees. AgoraCapital is designed to support revenue-generating functions and empowers dealers to better manage their portfolios, operate with confidence, and gain market share. "Agora is already making a positive difference for the BHPH industry by helping our members strengthen their financial footing and realize unprecedented growth, knowledge, ability to compete and ultimately build wealth," Steve Burke, CEO of Agora Data, said. "With AgoraCapital, we remove the obstacles dealers confront in traditional lines of credit and empower them with the same secret sauce enjoyed by larger national dealer groups. Agora's innovative, best-in-class financing options and robust data analytics is leveling the playing field for an underserved and underbanked industry." About Agora Data, Inc: Agora Data's platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to finance their subprime customers. Agora's family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth, compete, and build wealth. Powered by patent pending technology, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

November 17, 2021 09:03 AM Eastern Standard Time

Comcast Increases Xfinity Internet Speeds in Houston

Comcast Houston

Comcast has increased speeds for its highest-residential speed tier for Xfinity Internet – Gigabit Pro – providing an extra boost for both current and new customers in Houston. Beginning this month, Gigabit Pro speeds will increase from 2 gigabits-per-second (Gbps) upload and download speeds to 3 Gbps symmetrical speeds nationwide. Xfinity is the country’s largest Gigabit network, delivering speeds faster than a Gig. Gigabit Pro uses enterprise-grade, fiber-based ethernet technology to make it possible for Xfinity Internet customers to receive symmetrical multi-gigabit speeds so you can stream or game in 4K in multiple rooms in your home. “Faster speeds will give Xfinity customers added capacity to power all their connected devices, in addition to the cybersecurity protection, in-home WiFi controls, and wall-to-wall WiFi coverage Xfinity already provides customers,” said Demian Voiles, Vice-President of Sales and Marketing, Comcast Houston Region. In addition to delivering the fastest speeds, Comcast provides unmatched value to Xfinity Internet customers through: Superior WiFi coverage – WiFi coverage with the xFi Advanced Gateway that is WiFi 6-capable and can deliver speeds faster than a gig, and xFi Pod s, which together creates a mesh network that reaches every corner of the home. Control connected devices – Using the Xfinity app, customers who lease an xFi Gateway have total control of their home network; manage device access, set parental controls, and pause WiFi. Advanced cybersecurity protection – xFi Advanced Security helps to protect all connected devices at the gateway level from malware and other cyber security threats. 4K streaming device with voice search – Xfinity Flex, a 4K streaming device with an award-winning voice remote to seamlessly watch and search for content from the Xfinity Stream app, Peacock, Netflix, Hulu, Prime, and other popular streaming services. Xfinity Mobile Xfinity Internet customers can get Xfinity Mobile, which combines the nation’s best 5G network with the power to auto-connect to millions of Xfinity WiFi hotspots across the country. Starting at $45 for one line, the lowest entry price for 5G unlimited data in the market, unlimited pricing for Xfinity Mobile is $80 for two lines, $100 for three lines, and $120 for four lines ($30 per line). Peacock Premium and thousands of hours of free content – Peacock, NBCUniversal’s streaming service, delivering originals, libraries of hit TV shows like “The Office” and “Parks and Recreation,” plus films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood’s biggest studios. Over the last decade, Comcast has invested nearly $30 billion to build an expansive, fiber-dense network that carries an immense amount of traffic and has demonstrated extraordinary performance throughout the pandemic. The company has doubled network capacity every 2.5 years to stay well ahead of demand. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Foti Kallergis +1 832-986-0196 Foti_Kallergis@comcast.com Company Website https://houston.comcast.com/

November 17, 2021 08:00 AM Central Standard Time

Auto Lenders Selects LevLane as Agency of Record

LevLane

Auto Lenders, the leading pre-owned car dealer in NJ and one of the largest pre-owned dealership groups on the East Coast, announced recently it has named LevLane as its new Agency of Record and Agency Partner. Auto Lenders awarded LevLane its marketing business in anticipation of the car dealer’s aggressive expansion plans for both its car selling and car buying divisions. Since its establishment in 1990, Auto Lenders — an independent, family-owned company, currently based in Voorhees, NJ — has experienced substantial growth in the region. The company’s car selling division currently operates eight showrooms across Southern New Jersey and the Greater Philadelphia area. ALgo, Auto Lender’s car buying division, currently operates in 20 states. LevLane will play a key role in both divisions’ ambitious plans to expand by leading marketing strategy and execution for both brands. LevLane will handle all creative strategy and execution, SEO, SEM, media, and content marketing during the client’s expansion. The full-service advertising agency will work collaboratively with the Auto Lenders team to build brand awareness while supporting the company’s mission and vision for the future of car buying and selling. “Auto Lenders is at an inflection point,” said Brad Wimmer, President of Auto Lenders. “We are ready to grow, but knew we needed to find the right marketing partner to make that a reality. When we started our search, we wanted to find an agency that got us and understood our goals and our culture. The process was competitive, but LevLane’s research, insights, expertise, and their inspired creative and branding work went unmatched. Finding LevLane was that final piece we needed to complete the puzzle.” “Auto Lenders is a brand we are very familiar with in the Philadelphia region. So, when they called us, we knew they were a client we wanted to work with" said Josh Lev, SVP of Brand Engagement. "When two companies come together whose culture and goals align as ours do, great work happens. We believe this will be a successful partnership and we are honored to be selected as the team that will help them during this exciting time.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. About Auto Lenders Auto Lenders is an independent, family-owned car company that has been streamlining the auto buying process since 1990. Auto Lenders uses direct relationships with regional banks to cherry-pick the best pre-owned vehicles and offer quick credit options for buyers with all types of budgets. About ALgo ALgo is the auto buying division of Auto Lenders. ALgo’s mission is to make selling a car fast and easy for everyone by being transparent throughout the process and offering top prices for sellers. Contact Details Lauren Stralo +1 215-825-9692 lstralo@levlane.com Company Website https://www.levlane.com

November 16, 2021 11:00 AM Eastern Standard Time

First Ever Sizing Study Reveals 11.5 Million Americans Participate in the Creator Economy, Earning Money from Platforms Like YouTube, TikTok and Instagram

MBO Partners

A new study from MBO Partners® shows that 2021 is the year of the creator. In the first-ever study of this segment, MBO Partners reveals that there are 11.5 million Americans in the creator economy and that 61%, or 7.1 million people, earned money the last year by doing so. This sector is poised for explosive growth, with another 3.2 million planning to become content creators over the next two years. This new Research Brief is being released in advance of MBO Partners’ 11 th annual State of Independence in America report, the country’s longest-running end-to-end study of the American independent workforce. As retailers harnessed technology to go direct-to-consumer (DTC), U.S. workers enacted their own version by selling their creative skills and talents directly to consumers and companies. The broader independent workforce grew to over 51 million in 2021, an unprecedented 34% growth in a single year. The growth of the creator economy subset mirrors this trend. The shift out of traditional occupations and into the creator economy has people like Wade Forbes pivoting their career paths. Forbes, an artist, and illustrator, spent 16 years working in cyber security and consulting with the DoD before jumping into the creator economy to pursue his lifelong passion of bringing concepts to life through his artwork. “I loved drawing as a kid but did not believe I could make a living as an artist,” Forbes said. “It is a dream to now be able to fulfill my passion while using the skills and expertise from across my entire career.” Technology news site The Information estimates that venture capital firms invested $2 billion in creator economy startups in the first half of 2021, and the venture capital firm Antler reports there are over 220 firms that cater to creators. This rapidly growing ecosystem of creator economy products and support services makes it easier, cheaper, less risky, and more attractive to become a successful content creator. “The Creator Economy validates the trend that more and more workers are realizing the freedom and wellbeing that comes from taking career control into their own hands,” said Miles Everson, CEO, MBO Partners. “Savvy organizations and politicians must realize the workforce of the future will be fueled by independent professional solo-entrepreneurs, choosing to design careers on their own terms. Creators are just one example of how the American workforce is changing at a rapid pace.” The report revealed several key insights about this fast-growing segment of the American workforce, including: Cash on the horizon. While 7.1 million are earning income in the creator economy, another 4.4 million are part of the segment but have not yet earned income. Diversity of talent. The creator economy skews young, with 75% of creators identifying as Gen Z or Millennial. The creators themselves are slightly more diverse than the American population at large, with 19% identifying as Black, compared to just 12% of the overall American population. Let’s collab. Creators are all about the collab with over half (55%) reporting that they are teaming up with other content creators on projects compared to only 21% of independent workers who aren’t content creators. Further, 36% of content creators have hired freelance contractors to help with their business, while only 14% of independent workers overall have done so. The struggle is real. The pressure to engage and reinvent are constant struggles for content creators, along with setting work/life boundaries. A third of all content creators (34%) report struggling with boundaries and burnout versus only 21% of independent workers. From punch the clock to TikTok. Almost six out of ten (59%) independent content creators are punching a clock at a traditional job. In fact, 46% have full-time jobs and 13% have a part-time job. The majority (63%) report working part-time as content creators, while 37% of income-earning digital content creators are doing it full-time. MBO Partners will release the full 2021 State of Independence study in December. To obtain a copy of the brief, please visit https://www.mbopartners.com/state-of-independence/. About MBO Partners® MBO Partners is a deep job platform that connects and enables independent professionals and microbusiness owners to do business safely and effectively with enterprise organizations. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit mbopartners.com Contact Details Words For Hire Karen Swim +1 586-461-2103 pr@mbopartners.com Company Website https://mbopartners.com

November 16, 2021 09:00 AM Eastern Standard Time

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