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Gregg Castano, Founder and CEO of News Direct, is recognized in the PRWeek Dashboard 25 as one of the leading figures in the communications technology industry

News Direct

News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach, today announced that CEO and Founder, Gregg Castano, has been selected as one of PRWeek’s Dashboard 25 for 2022, which spotlights leaders shaping today’s $4.1 billion communications technology sector. “Having progressed in the comms tech space for over 32 years I am elated to receive recognition from PRWeek and join this year’s rankings of 25 influential veterans in the industry,” said Gregg Castano, Founder and CEO of News Direct. “I see a lot of innovation budding in the comms sector and it’s truly an exciting time to be leading News Direct in our mission to help move the industry forward so professionals have the modernized tech they need to stay ahead of the curve in today’s digital age”. Every year, PRWeek shares a list of 25 of the most influential people in communications technology, representing the enterprises that are shaping the communications industry. The annual list is published on PRWeek’s Dashboard, a resource used by communication professionals to track developing news in the field. This year’s Dashboard 25 members represent the biggest comms tech providers and platforms in the market and those up-and-coming disruptors that are inspiring the next phase of innovation. These individuals have achieved success within their own organizations, inspired colleagues past and present, and elevated communications technology to new heights through innovative and transformative work. “PRWeek Dashboard 25 is an amazing opportunity to celebrate the achievements of senior practitioners in the comms tech space, encompassing social media monitoring, influencer management, media analysis, media monitoring and press release distribution,” said Frank Washkuch, executive editor, PRWeek. “This list is a Who’s Who of the people helping PR executives prove their hard work is effective.” Throughout his career, Castano gained a comprehensive understanding of the news distribution industry which he used to launch News Direct to transform user experience, workflow, and pricing models to leverage the advances of the digital age. Key aspects Castano set to improve include the utilization of automation and AI to streamline editorial processes and provide greater control for the issuer, restructuring payment models to make pricing more transparent and predictable, and updating industry-leading security protocols. Castano’s achievements were recognized alongside other industry leaders, including executives at Google, PwC, Edelman, Critical Mention, WE, Cision, and more. The full list of nominees can be found on PRWeek here. To learn more about News Direct, please visit https://newsdirect.com. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details North 6th Agency Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

February 24, 2022 02:02 PM Eastern Standard Time

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Goodway Group Named Global Digital Agency for Cybersecurity Company, Trellix

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has partnered with Trellix, a newly launched cybersecurity company, for digital media and marketing services. Goodway Group will lead Trellix’s brand awareness multi-channel digital media strategy and analytics efforts, including the Trellix brand launch and advertising campaign. “We are thrilled to partner with Goodway Group to accelerate brand awareness,” said Brett Hannath, Chief Marketing Officer, Trellix. “As a new brand seeking to stand out in a crowded industry, Goodway Group’s understanding of the B2B technology landscape and their use of data to deliver results were huge selling points.” Trellix selected Goodway Group for its digital media expertise, award-winning AI-powered technology, as well as its extensive experience executing domestic and international campaigns on behalf of leading B2B brands. A market-leading security player, Trellix is a modern and innovative security company defining the extended detection and response (XDR) market. Goodway Group will be charged with driving awareness and targeting technology and business leaders globally. “We are honored to partner with Trellix on its first branding campaign,” said Michael Hayes, Chief Growth Officer at Goodway Group. “Our digital credentials are perfectly aligned with Trellix’s launch and growth goals. Our work with challenger brands navigating the complex media landscape and making smart and strategic investments to advance growth are two critical components to standing out in such a highly competitive space.” Trellix builds resilience and confidence in organizations through machine learning and automation. Trellix’s living security ecosystem, which learns and adapts to protect its customers from the most advanced threats, brings bold innovation to the XDR space. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.Goodway Group. Honestly Smart Digital. About Trellix Trellix is a global company redefining the future of cybersecurity. The company's open and native extended detection and response (XDR) platform helps organizations confronted by today's most advanced threats gain confidence in the protection and resilience of their operations. Trellix's security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at https://trellix.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

February 23, 2022 09:30 AM Eastern Standard Time

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amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

Assembly

Global omnichannel agency, Assembly, has been chosen by prestige haircare brand, amika, to lead its integrated media program, with an emphasis on driving sustained awareness and building brand equity. amika has emerged as a go-to haircare brand through its ‘ all hair is welcome ’ positioning, which represents 10 unique collections of haircare for every hair type, texture, and style. amika has called on global data-driven agency, Assembly, as its partner in expanding its community of brand enthusiasts through its distinct, disruptive, and impactful messaging connected to purpose and inclusivity. “amika is a brand that has authentically lived its core values of kindness and inclusivity while doing good for the planet far before it was ‘cool’ or even an expectation from consumers,” said Kim Davis, Vice President at Assembly. “This is one of those best of both world partnerships where we get to bring the latest in media innovation to a brand that’s as committed as we are to nurturing people and the planet. We’re looking forward to developing an out-of-the-box channel strategy that maximizes brand awareness for amika.” amika was built with purpose at its heart by creatives, stylists, and product enthusiasts alike, and encourages a diverse and creative culture that’s fueled by radical thinking. In placing people and the planet at its core, the brand has maintained its mission of bringing progress to the beauty industry. “The name ‘amika’ means friend—to hair, hairstylists, the planet, our communities, and each other—and it’s truly embedded into everything we do. We want our customers to know us for not only our high-quality products, but our commitment to making a positive impact on people and the planet," said Chelsea Riggs, amika’s Brand President. “We were impressed by Assembly’s integrated approach across the funnel to help accomplish our goals and we were immediately aligned in our vision.” This year marks a strategic shift in digital media investment for amika, with an increased focus on driving awareness and new customer acquisition. Assembly will partner with amika to develop a full-funnel multi-channel strategy to achieve these goals. The team’s focus for the year includes strengthening paid social investment, a renewed focus on paid media influencer integrations, and continued momentum in search and display. Assembly and amika will also work together to introduce new high-impact channels to amika’s mix, including CTV, TikTok and localized OOH. “We’re flexible and agile, which gives us an opportunity to test and learn in new channels and platforms where we know our customers are spending their time. We have some big brand and product moments coming up this year, and we’re also excited to see how measurement helps support all of the work we’re doing in increasing the focus on brand awareness and consideration,” said Kelley Martin, amika’s Senior Vice President of Marketing. About Assembly: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. About amika: A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in the language Esperanto & represents our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. 10 collections for every hair type, texture and style. Visit www.loveamika.com for more information, and follow @amika on Instagram. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 23, 2022 09:00 AM Eastern Standard Time

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Jewellery World Awards honours industry leaders

Jewellery World Awards (JWA)

DUBAI, UAE - Media OutReach - 23 February 2022 - The Jewellery World Awards (JWA) unveiled the Recipients during a gala dinner and awards ceremony at the Jewellery, Gem & Technology Dubai (JGT Dubai). Organised by Informa Markets Jewellery (IMJ), JWA is the only business awards programme for the international jewellery industry covering the whole supply chain from mines to market. Navrattan Kothari (fourth from right) Recipient of JWA 2021 Lifetime Achievement Award Letitia Chow, chairperson and founder of JWA at IMJ remarked, “The jewellery industry has once again demonstrated its resilience and ability to adapt with what we witnessed at this year’s JWA. With the achievements and success stories shared by the recipients, we are inspired by their vision, innovative approach and thirst for excellence to move forward even in times of adversity.” The evening’s highest accolade was given to Lifetime Achievement Award Recipient Navrattan Kothari, who has shown compassionate and driven leadership in the past six decades. Aside from transforming his family business into a global conglomerate, he has also been dedicated to supporting the local communities where KGK Group operates in. The Recipients are: 1. Lifetime Achievement Award Navrattan Kothari 2. Brand of the Year – Retail Chow Tai Fook Jewellery Group, Hong Kong 3. Industry Innovation of the Year Diamonds On Call Limited, Hong Kong Emerald Jewel Industry India Limited, India Picup Media, Hong Kong Shenzhen Link Gold Technology Co Ltd, China 4. Manufacturer of the Year – Diamond KGK Group, Hong Kong 5. Manufacturer of the Year – Jewellery Phu Nhuan Jewelry Joint Stock Company, Vietnam 6. Outstanding Enterprise of the Year – APAC CHJ Jewellery, China YLG Bullion Singapore Pte Ltd, Singapore 7. Outstanding Small Enterprise of the Year (50 full-time employees and below) Brilliant Cuts Pvt Ltd, Sri Lanka 8. Outstanding ESG Performance of the Year Shenzhen Xingguangda Jewelry Industrial Co Ltd, China 9. Young Entrepreneur of the Year (age 40 and below) Do Minh Duc, DOJI Gold & Gems Group JSC, Vietnam Joyee Zhao, BOJEM, China James Courage, one of the principal judges of JWA said, “Judging from the participants’ responses and initiatives, one can say that the industry continues to push the boundaries in order to safeguard the welfare of its employees and satisfy its customers — even in the harshest conditions. Their ability to innovate, adapt and meet the market’s needs is testament to our Honourees’ resilience, passion, drive and humanity.” Albert Cheng, also a principal judge added, “In the past 18 months, all our Honourees showcased resiliency, flexibility and rapid digitisation to battle the negative effects of COVID-19. On behalf of the judging panel, I salute all Recipients who have succeeded in these unprecedented times.” Kent Wong, Managing Director of Chow Tai Fook Jewellery Group (CTF), said, “We are honoured and proud to be a Headline Partner of JWA for 10 straight years. We look forward to collaborating with our peers and driving the industry towards more milestones and achievements in the future.” Lin Qiang, President & Managing Director of the Shanghai Diamond Exchange (SDE), who also is one of the judges noted, “The global jewellery industry is clearly recovering from the effects of the pandemic. The Chinese diamond business, for one, had a robust rebound. Such growth largely results from the unremitting efforts made by our colleagues in the industry. JWA continues to serve its purpose as a stage for celebrating these achievements and more.” JWA is supported by Headline Partners CTF and SDE, and Honoured Partners KGK Group and Guangdong GD Land Group Limited. JGT Dubai, jointly organised by IMJ and the Italian Exhibition Group, is supported by official partner, DMCC. Contact Details JWA Marketing +852 2516 2184 marketing@JWAwards.com

February 23, 2022 09:00 AM Eastern Standard Time

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Simplifying Social Media for Small Business Owners: Tips on How Local Businesses Can Stand Out in 2022

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/mQc2Uxrk-EU Small business owners have already had to get creative in so many ways in the past few years. According to a survey from Adobe, 74% of small business owners are facing creative burnout. One way to reset and refresh their business is by improving their social media presence. For a small business owner who may already be feeling stretched creatively, social media can seem daunting or time intensive. Natalie Zfat partnered with Adobe Creative Cloud Express on a media campaign to provide small business owners with helpful tips to better reach customers and get their business back on its feet. No matter their budget or confidence level for graphic design, here are some of the tips she shared to easily create standout graphics, photos, and videos in no time: Inspiration can strike at the oddest times. Creative Cloud Express allows you to create quick, easy content on the fly – with thousands of high-quality templates to customize your Instagram Stories, video cover slides, timeline carousels and more. Carousels outperform single-image Instagram posts. According to research by SocialInsider, the average engagement rate increases by 2% when using all 10 carousel slides, and carousels with a mix of video and images see the highest engagement rate per post at 2.33%. Filling the carousel with gorgeous content is easy when you use Creative Cloud Express, which lets you easily search through Adobe Stock images and leverage more than 20,000 fonts. Did you know that social media posts with video have 48% more views? Creative Cloud Express makes it super easy to edit and customize videos (even if video editing isn't your forté). It's no secret that social media users scroll quickly, and it can be tricky to stand out. 82% of small business owners know that a creative design will drive business, but 45% cite that they don’t have either the time, tools or skills to bring their ideas to life. One way to “stop the scroll” is with compelling animation and imagery. Creative Cloud Express lets you incorporate animated elements easily and create beautiful, thumb-stopping imagery that will catch your audience's eye. Something as simple as a colorful, animated shape layered behind text - or a funny GIF or sticker - will help your message stand out and allow you to inject more of your personality. And the best part: You don’t have to be a designer to get it done. Use “Quick Actions” powered by Adobe Sensei to remove backgrounds from photos, trim and merge videos, convert videos to GIF, and more. Integrate your brand's aesthetic across multiple platforms for a cohesive experience. Creative Cloud Express allows you to build your brand by uploading logos, colors and more. This makes it easy to seamlessly adapt your brand creative for social media, email marketing, website and more. The Shared Libraries feature in particular makes it easy for anyone and everyone on your team to work from a cohesive bank of templates to achieve that brand consistency. The Instagram algorithm is ever-changing, but we know that content that inspires shares and saves does particularly well, especially when that content is in video form. 74% of small business owners acknowledge that they are facing major hindrances to their creativity right now. To maximize engagement, aim for content that is beautiful, funny or educational. Infographics and video tutorials (“How To’s”) are a great way to do this - and Creative Cloud Express offers stunning, customizable graphs, charts and other great visuals that lend themselves to shareable content. Think of your social media profile as your storefront. 55% of small business owners say their online presence is more critical to their success than a physical store. Is your bio fully fleshed out? Is it clear what you're offering your audience? Creative Cloud Express allows you to create beautiful, robust profiles, with thousands of high quality templates for banner images, profile photos, Instagram Highlight covers and more – all customizable with your brand colors and typography. Don't have a brand book (yet)? Dip into Creative Cloud Express’ Stock and Fonts database for thousands of unique, stunning imagery and font styles for marketing materials like logos, flyers, banners, and more. To learn more about Creative Cloud Express and its different graphic design features go to: adobe.com/express About Natalie Zfat: According to Mark Cuban, “Natalie Zfat doesn’t mess around.” Natalie Zfat is a social media expert, speaker and host who has partnered with some of the most iconic brands in the world, including Samsung, Facebook, CNBC and LinkedIn. Curating original social media content, strategy and campaigns, Natalie gains millions of impressions for the brands she advocates for. When she’s not with her clients, Natalie loves sharing her social media thought leadership in her Forbes column, on television and at conferences and universities, including the New York Times, CBS, Carnegie Mellon, NYU Stern School of Business, SXSW and CES. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2022 04:34 PM Eastern Standard Time

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Covid Testing the Right Way and How to Avoid Scams

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZyvwNXn2NSo Testing for Covid-19 is now a daily part of many of our lives. Testing to go to work, school, travel, concerts, and most importantly, to stay healthy. But not all tests or testing centers are created equally. There are still many unanswered questions we have on the best ways to stay safe and healthy. With so much uncertainty its time to turn to an expert for insights and information on how to do covid testing the right way and avoid scams. On February 16 th Dr Emily Volk, President of the College of American Pathologists conducted a nationwide media tour. Topics that Dr Volk discussed included: What people need to know to administer an at home test properly Why it’s important that any collection center or laboratory doing COVID testing is accredited, adhering to the very highest standards Are rapid antigen tests more accurate than PCR tests and when to get one or the other Questions we should be asking medical professionals For more information, visit newsroom.cap.org About the College of American Pathologists: As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2022 01:26 PM Eastern Standard Time

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35-Year Printing Business SprintPrint Converts to Minuteman Press Franchise in Madison, Wisconsin

Minuteman Press International Inc

For 35 years, Phil Van Kampen and his wife Liz built their family-owned independent printing business SprintPrint into a multimillion dollar company by doing what they’ve always done for their customers. “We make printing easy,” says Phil. With the business doing well and retirement on the horizon, Phil has decided to sell the business to the Kenney family: Chrispin, Lynn, and their son CJ. Moving forward, SprintPrint will be rebranded as Minuteman Press in Madison as part of the Minuteman Press Conversion Program. The business will remain at their location at 2790 South Fish Hatchery Road. The Kenney family also owns a Minuteman Press franchise in Waunakee, which they have owned since 2013. Selling the Business As Phil approached retirement and was looking to sell the business, he wanted to make sure that there would be minimal disruption for both his clients and his employees that helped make SprintPrint a success. Phil says, “We had 12 employees, with at least half of them being with us for over 20 years. I wanted to make sure they were taken care of even after I sold the business.” Phil continues, “Originally, we were approached by another company but all they wanted was to buy our customer list. We were also contacted by a business broker and found that their commission rate was expensive. They also seemed to have no sense of urgency as if we wouldn’t be a priority, and so we decided not to go forward with them.” Eventually, Phil found the right partner to sell his business in Minuteman Press International. Phil explains, “After we decided not to use the business broker, Liz came home with a flyer from Minuteman Press that we received in the mail. I called Steve Szymanski, who is the Midwest Regional VP, and we talked for over an hour. I simply trusted him, liked what he had to say, and so we moved forward.” “The Minuteman Press Conversion Program was exactly what we needed to sell our business. There was no charge, no commission, and no broker fees. I also liked the fact that Minuteman Press would aid the new owner in running the business, and that I could retire without worrying about my customers and employees. In fact, my wife Liz is staying on to work with them because she isn’t ready to retire and loves her job. Steve Szymanski helped coordinate the sale and made it work, and it has been an easy transition for all involved.” -Phil Van Kampen, Retired Owner, SprintPrint, Madison, Wisconsin Meet the New Owners Lynn Kenney is the majority owner of the newly acquired business that is being rebranded as Minuteman Press in Madison. Lynn shares, “For the last 17 years, I’ve been working for the post office as a rural carrier. I also have a background in accounting and payroll in my early career working at Excalibur in Las Vegas.” For the Kenney family, the acquisition of SprintPrint simply made sense. Lynn explains, “My husband, Chrispin, was interested in expanding our current business while also building the business with our son CJ. We look forward to offering the same quality and experience customers have relied on in the past. In addition, we will be offering expanded products and services to existing and future customers.” “I believe good communication, accountability, education, and execution are the keys to running a successful family business. After 9 years of building our first location, we are looking forward to building another successful Minuteman Press franchise with our son CJ and creating great relationships in the Madison community.” -Lynn Kenney, New Co-Owner, Minuteman Press, Madison, Wisconsin CJ Kenney graduated from University of Wisconsin-Madison in December 2021 with a degree in Communication Arts. After graduating, CJ knew that he wanted to take the next step forward with the family business. “I’ve been working with my parents at their center in Waunakee for eight years, since I was in high school. I did whatever they needed me to do. I ran deliveries, I helped with in-house apparel and production, and I loved going to BNI meetings and customer calls with my dad.” CJ continues, “I love talking to people, and I learned a lot from my dad. It always seems like he knows what to say and how to build relationships. I love this business because we can meet so many people that become friends in addition to working with them as clients. I just felt like this was the right track to take for my career and for the family business.” “With SprintPrint, we saw some tremendous expanding points for our business. Phil and Liz built a fantastic business over 35 years that will help us grow our in-house wide format printing services for the production of banners, signs, and posters. They also have a fantastic staff and clients I am excited to work with them as we begin this new chapter as Minuteman Press in Madison.” -CJ Kenney, New Co-Owner, Minuteman Press, Madison, Wisconsin History of the Business Before opening SprintPrint in 1987, Phil worked for another large printing chain based in Madison for 10 years. He says, “I decided to leave and start my own business. I knew what I wanted to do, and I decided I wanted to work for myself. We started the business and I made sure we differentiated ourselves as a quick printer focused on B2B clients rather than walk-ins.” Like many other business owners, Phil grew SprintPrint by building long-term relationships and becoming the face of the business. He also provided products that made sense and helped him stand out. Phil says, “One thing that set us apart early on is that we got into the mailing side of the business, invested in the equipment and the expertise, and became a one-stop source for in-house printing and direct mail.” After six years in business, SprintPrint moved to a 6,000 sq. ft. facility, then added onto the facility in 1997. “This is the same location at 2790 South Fish Hatchery Road that Minuteman Press is taking over, which I am very excited about because it makes for an even easier transition.” Over the past ten years, SprintPrint has continued to evolve and grow. “The biggest change over the past decade was getting into large format printing, which has been a huge benefit to our clients. During the pandemic, we experienced growth in large format, and direct mail held steady. We always try to make printing easy, and the past few years have been no different.” During the pandemic, SprintPrint continued to operate as an essential business and meet the needs of their clients. Phil says, “We have many long-term customers for 30 years or more with well-established businesses. They were able to weather the storm and continue marketing, and we were there to help them adapt and pivot as needed.” Retirement and Advice for Others Now that the sale is complete, Phil is looking forward to his well-earned retirement. “I’ve taken up woodworking as a hobby, and it is very relaxing to be able to enjoy each day.” Phil summarizes his experience with Minuteman Press and shares his advice for others who are looking to sell their printing business: “As owners of SprintPrint, my wife Liz and I had decided in the last year that, after 35 years, it was time to sell our business. It was of utmost importance that our employees were taken care of – we were looking for someone who would run the business in place and retain our staff. We originally explored selling it ourselves or working with a broker, which was not working out for various reasons. We then contacted Steve Szymanski, Regional Vice President of Minuteman Press International, to explore our options with their firm. We found their system to be very attractive as there was no cost to us to market our company for sale, and we could exit the business entirely upon sale. Minuteman Press was able to find a buyer that was the best fit for how we wanted to leave the industry. We could not be more pleased with the whole process. We would highly recommend working with them to any print shop owner looking to sell their business.” Learn more about Minuteman Press in Madison, WI by visiting their website: https://minuteman.com/us/locations/wi/fitchburg. For more information on how to sell your printing business through Minuteman Press International’s Conversion Program, call 1-800-645-3006 or visit https://bit.ly/minutemanpressconversions. Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

February 22, 2022 10:00 AM Eastern Standard Time

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Bluepeak – an Innovative Fiber Internet Provider – Has Arrived to Push the Boundaries of Possibility for Communities

Bluepeak

Bluepeak, an innovative fiber internet provider known today as Vast Broadband in its South Dakota and Minnesota markets, announced its plan today to transition to its new brand name across all its markets this summer. The rebrand was the result of months of market research, gathering employee feedback and the new journey the company embarked upon since beginning expansion to new markets. More than a name change, the new Bluepeak brand represents: The foundation of the values, work and achievements of the Vast Broadband team. The path to growth the company has charted, including ongoing expansion into markets in Wyoming, Oklahoma, North Dakota and more. The Bluepeak vision which is to be relentlessly for customers and bring cutting edge technology to places that have lacked access to it without the things that get in the way of great service, like red tape, hidden fees, and long wait times. “Bluepeak is more than a name to us. It’s who we are and speaks to the impact we aim to have in our communities,” said Rich Fish, CEO of Bluepeak. “This is a great day for our teams and customers. Bluepeak’s purpose is to push the boundaries of possibility for communities by providing big-city broadband with small-town service and future-proof fiber internet for how customers live their lives.” Existing customers may notice a seamless transition – from the Vast Broadband brand currently operating in South Dakota and western Minnesota to Bluepeak – of everything from product package offerings, bill statements and advertisements, retail location signs, employee uniforms, company vehicles and more, in the near future. The transition to the new Bluepeak brand will happen over the coming months and be complete in June of this year. The new Bluepeak brand is anchored in a simple, blue logo and gold, orange and blue color pallete. Current and new customers can also still count on Bluepeak to offer speedy broadband, safe connections and more innovation alongside its dependable neighborly service. Current customers will not experience any disruptions in their service. Bluepeak is hiring for several roles as the company grows in South Dakota, Minnesota, Oklahoma, Wyoming, and Colorado. Current openings can be found online on the Bluepeak Careers page. About Bluepeak Bluepeak is building a faster, more reliable internet without the things that get in the way of great service—like red tape, hidden fees, and slow response times. Offering up to 5 gigabits of speed for residential customers and 10 gigabits for businesses, Bluepeak is a whole new ballgame — from internet to TV, to connecting every device in a home, to powering a business, Bluepeak not only provides the best fiber connections in the communities it serves but also meets the growing needs for how its customers live. Bluepeak (Clarity Telecom LLC) is known as Vast Broadband today in South Dakota and portions of western Minnesota until those markets rebrand as Bluepeak in the summer of 2022. Visit www.meetbluepeak.com to learn more. Contact Details Jesse Granger jesse.granger@mybluepeak.com Company Website https://mybluepeak.com

February 21, 2022 08:03 AM Mountain Standard Time

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Brush Up on Oral Health: Technology For Your Mouth Leading To Healthy, Confident Smiles

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/UIgoM06hR04 How do you get that ‘fresh from the dentist’ clean feeling on the 360+ days you’re not at the dentist? You turn to a revolutionary kit that integrates advanced technology to deliver brighter, whiter smiles and cleaner, healthier teeth. The result is that consumers look and feel their best and enjoy greater confidence as they go about their day. Built by dental professionals, izzoTM was developed by fourth-generation family-owned Premier Dental, a global developer and manufacturer of dental and medical products that has been in business for 100+ years, with a presence in 76 countries. Julie Charlestein, the President and CEO of Premier Dental, conducted a nationwide media tour to discuss the launch of izzo TM, an innovative new direct to consumer initiative designed to elevate at-home oral care. While brushing your teeth regularly is certainly important, izzo TM is the first and only 4-in-1 oral care system that goes significantly beyond just the typical toothbrush to give your teeth a whole new level of clean. izzo is technology for your mouth leading to healthy, confident smiles. izzo not only helps you brush effectively, it helps you polish to remove surface stains for a brighter, whiter smile; scale to remove plaque and debris between teeth; and sanitize your brush to ensure it’s germ-free for your next use. Best of all, it gives you that ‘fresh from the dentist’ clean feeling and a healthy confidence to look and feel your best. The revolutionary izzo system is currently available online for purchase at www.izzosmile.com for $129.95. For more information or to read first-hand product reviews, please visit www.izzosmile.com. About izzo TM izzo TM is the revolutionary 4-in-1 home oral care system that helps consumers look and feel their best through healthier, whiter smiles. izzo includes a toothbrush, polishing system (polisher & enamel polishing paste), scaler and sanitizer. Made in partnership with Premier ® Dental Products Company, a 4th generation, family-run business established in 1913, izzo reflects the knowledge of over 100 years in developing professional-grade oral care products. This differentiated product introduces innovative in-home dental care directly to consumers through an easy-to-use kit and a convenient Subscribe & Save program. For more information, please visit www.izzosmile.com. About Premier Dental ® Products Company Premier Dental ® is a global privately-held business dedicated to delivering inspired solutions for daily dentistry. Dental professionals have turned to Premier for over 100 years as a leader in bringing innovative products to market that improve their daily procedures, practices and patient outcomes. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 18, 2022 01:54 PM Eastern Standard Time

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