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ThriveFantasy Partners with Fanatics to Continue NFL and College Football Growth Strategy


ThriveFantasy, the leading player prop daily fantasy sports and esports platform, announced today it has signed a partnership deal with Fanatics, the fast growing American online retailer of licensed sportswear, sports equipment and merchandise. Through this partnership, Fanatics will provide ThriveFantasy with several co-branded marketing benefits aimed at cross promoting its unique offerings to the growing and active Fanatics fan and user base. Among these services will include advertising on Fanatics social media platforms and co-branded email marketing to its fan base. “Fanatics has become a one-of-a-kind brand in this space. Because of this, it made complete sense to create this type of partnership,” says Adam Weinstein, founder and CEO of ThriveFantasy. “We believe that there is a large cross over between the Fanatics fan base and those who play daily fantasy and esports and we can’t wait to engage, so that ThriveFantasy can become a go to destination for them.” About ThriveFantasy ThriveFantasy is a Daily Fantasy Sports and Esports App for Player Props. Thrive eliminates the countless hours of research users have to spend, by only focusing on the top-tier athletes that have the biggest impact on the game. Follow ThriveFantasy on Instagram (@ThriveFantasy), Twitter (@ThriveFantasy) and Facebook (ThriveFantasy). Download the app today via the App Store and Google Play. App Store Google Play Contact Details Michael Adorno +1 917-399-3743 Company Website

December 13, 2021 09:01 AM Eastern Standard Time

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Spotlight Sports Group and Diario AS Enter Into Joint Venture

Spotlight Sports Group

Spotlight Sports Group (SSG), a world-leading technology, content and media company specializing in sports betting and fantasy sports, announced today a joint venture with Diario AS (, the #3 sports publisher globally. The partnership will unleash new, high-growth revenue streams by combining Spotlight Sports Group's sports betting expertise and user engagement technology with’s millions of unique monthly visitors. The joint venture brings together elements of the two businesses to create a team of specialists to oversee the management of the website.’s selection to partner with Spotlight Sports Group and its state-of-the-art affiliate technology platform reflects the size of opportunity the partnership presents for the publishing giant. “We are thrilled to have created this true partnership with They are a progressive company with an engaged audience and alongside our specialist sports betting content, this innovative platform will keep fans fully informed to make educated bets using Spotlight Sports Group’s data-driven affiliate technology,” said Harry von Behr, Managing Director (Sport) & co-US CEO of Spotlight Sports Group. “This partnership positions Spotlight Sports Group as a leading provider of sports betting affiliate and engagement technology across the global publishing sector.” Spotlight Sports Group will deliver: Native Spanish language betting content Responsive website using Spotlight Sports Group’s bespoke affiliate technology Proprietary data sets AI-based automated content generation Smart content modules, bet builders and free-to-play games Specialist services across technical SEO, social media and real-time CRM Revenue optimization management Gonzalo Teubal Rodriguez of commented “This partnership is a win-win for It will deliver a world-class purpose-built platform for millions of sports fans built on the foundations of Spotlight Sports Group’s affiliate technology and empowering our users by giving them access to quality content and intuitive betting information and tools.” Rodriguez added, “It’s a chance to build a long term partnership with a like-minded global publisher while creating a sustainable revenue model to complement our core publishing business.” Spotlight Sports Group announced its intention to work with the world’s largest media companies by recently expanding its global proposition. This new-look offering includes a suite of products designed to showcase its specialist expertise in turnkey affiliate solutions for global publishers.’s Spanish-language content and sports betting affiliate platform is now live and available for sports fans in Spain. For more information on Spotlight Sports Group please visit: ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group (owned by Exponent Private Equity) is a world-leading technology, content and media business specializing in sports betting and fantasy sports. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages. ABOUT DIARIO AS ( serves millions of users each month to its platform by using three language editions in Spanish, English and Arabic. The site primarily focuses on news, stats and commentary on soccer leagues throughout the world. In addition, it also features Spanish-language coverage of the major sports leagues in America, including the NFL, MLB and the NBA. Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 Company Website

December 13, 2021 08:01 AM Eastern Standard Time

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The Micropedia of Microaggressions launches to shed light on a subtle but commonly experienced form of discrimination

Black Business and Professional Association

In recognition of the United Nation’s Human Rights Day, the encyclopedia is designed to highlight the pervasiveness and harm of microaggressions with tips to help change behaviours. “That’s so gay,” “I don’t see colour,” “Where are you really from,” ”You don’t look trans,” these are just some of the entries in a new encyclopedia called The Micropedia of Microaggressions which launched today to equip people around the world with an understanding of one of the most common forms of discrimination—microaggressions—and to support training on equity, diversity and inclusion. The comprehensive tool was co-created with a community of Canada’s diversity advocacy groups to identify microaggressions, understand their harmful impact, and give steps to unlearn behaviours. Microaggressions are everyday subtle put-downs, assumptions, and comments that, regardless of intentions, are hurtful, insulting and damaging. Research has shown that while less obvious than overt forms of discrimination, microaggressions take a significant toll on mental and physical health. Microaggressions can take many forms and are part of the ongoing experience of discrimination many individuals experience regularly. A high rate of microaggression happens daily and the impact is extremely harmful. A high rate of microaggression happens daily and the impact is extremely harmful. Here are just a few facts: 59% of individuals of Black or Afro-descent have observed an individual(s) from a certain background being treated favourably compared with those of other racial identities or ethnic origins [1] 45% of Multi-racial individuals have heard comments or jokes that mock persons of a certain racial identity or ethnic origin [2] 1 in 4 sexual minority people have experienced unwanted sexual attention while at work, the most common behaviour after inappropriate sexual jokes [3] University graduates with severe disabilities on average have worse employment outcomes than high school dropouts. [4] 60% of Americans have witnessed or potentially witnessed microaggression in the workplace. [5] “Unlike overt anti-Black racism, microaggressions are more subtle. Often, they are harder to ‘prove’ and we second guess ourselves, adding to the negative effects,” says Nadine Spencer, CEO of the Black Business and Professional Association (BBPA). “Microaggressions are part of the daily experience of many women, non-binary, Black, racialized and Indigenous people. They also affect persons with disabilities, as well as those in the LGBTQ2S+ community. It can be exhausting to decide what to call out and when or how to explain why something is harmful. This is especially true when comments may be the result of ignorance rather than malice. This resource explains the harm a person might unknowingly cause and includes real-life examples. We hope that it will help individuals to become more aware of bias, stereotypes and offensive comments and behaviours.” The digital tool was created on behalf of a community of Canada’s leading Diversity & Inclusion advocacy groups – including The Black Business and Professional Association, The Canadian Congress on Diversity and Workplace Equity, Pride at Work Canada, and Ryerson University’s Diversity Institute. Toronto’s digital and design firm Zulu Alpha Kilo developed the site and campaign. Whether you’re facing microaggressions and need a tool to share with others or are committed to being an ally and combating them, the collaborators hope this resource will spark necessary conversations and action. “Our research and work with equity-deserving groups has shown just how damaging microaggressions can be,” said Wendy Cukier, Founder of the Diversity Institute. “Not only can they have negative mental health impacts, but research from the Wellesley Institute shows physical harm as well. At the same time, we know that organizations trying to create more inclusive work environments often struggle with balancing the need to address microaggressions with the concern that they not place an undue burden or ‘emotional tax’ on those on the receiving end. The Micropedia tool may be useful in supporting the identification and understanding of the subtle and very harmful form of discrimination.” The Micropedia is looking for more organizations and individuals to join the community and continue adding entries to the resource. To contribute to the project, please visit About the Black Business and Professional Association (BBPA): Founded in 1983, the BBPA is a charitable organization whose mission is to advance Canada's Black community by facilitating the delivery of programs that support business and professional excellence, higher education, and economic development. Along with the BBPA National Scholarships, the BBPA presents the Annual Harry Jerome Awards, the National Black Business Convention (NBBPC), and workshops and programs at the BBPA Centre of Excellence. About the Diversity Institute: The Diversity Institute conducts and coordinates multi-disciplinary, multi-stakeholder research to address the needs of diverse Canadians, the changing nature of skills and competencies, and the policies, processes and tools that advance economic inclusion and success. Our action-oriented, evidence-based approach is advancing knowledge of the complex barriers faced by underrepresented groups, leading practices to effect change, and producing concrete results. The Diversity Institute is a research lead for the Future Skills Centre. For more information, or to coordinate an interview: Richard Rotman Director, PR and Communications, BrandEQ Group 416-464-2194 1 United Nations. “ Task Force on Addressing Racism and Promoting Dignity for all in the UN.” March 2021 2 United Nations. “ Task Force on Addressing Racism and Promoting Dignity for all in the UN.” March 2021 3 Statistics Canada. “ Experiences of violent victimization and unwanted sexual behaviours among gay, lesbian, bisexual and other sexual minority people, and the transgender population, in Canada, 2018.” 2020 4 Cukier, W. “The Future of Work is Based on Assumptions We Need to Challenge.” 2020 5 SurveyMonkey. “ Study: Microaggressions in the workplace.” 2019 Contact Details Rob Feightner +1 416-898-3480

December 09, 2021 02:29 PM Eastern Standard Time

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StoryTap Partners with NRF 2022 to Become Retail’s Big Show’s Video Story Platform

StoryTap Technologies Inc.

For the second year, StoryTap has partnered with the National Retail Federation (NRF) to produce authentic video stories at scale. StoryTap is the patented video platform that enables leading organizations to easily create and share authentic storytelling experiences from speakers, exhibitors, and attendees. NRF will be leveraging StoryTap’s innovative technology to secure pre-show videos from attendees and speakers and will be on-site from January 16th to 18th, 2022, to produce over 250 videos throughout Retail’s Big Show. In 2020, StoryTap partnered with NRF to collect and distribute 252 authentic video reviews and rank on the first page of Google through video SEO resulting in a 3x increase in brand engagement on the NRF’s Exhibitor Testimonials webpage. “StoryTap has been an amazing addition to Retail’s Big Show,” shared Paul Kriebs, Senior Director, Brand Marketing at the National Retail Federation. “It has been so easy to collect videos, sort through them and arm them with SEO tags that we can host on our website. It has been phenomenal to get so much extra feedback and content thanks to StoryTap, and we are excited to see what NRF 2022 will bring.” StoryTap is a video story platform that simplifies video creation, curation, and distribution. The easy-to-use platform offers enterprise brands the opportunity to create brand-directed high-value and high-volume video content at a fraction of the cost of traditional video production. Our white-glove curation meets brand criteria for quality, messaging, SEO optimization, and social distribution. After submitting the videos, attendees can socially share their videos with their audiences with a single click— driving engagement and awareness about NRF 2022. “We’re thrilled to partner with Retail’s Big Show again,” shares Bernadette Butler, co-founder and CEO of StoryTap. “This conference will be our return to in-person events, and I’m certain this year will be more special than ever. I’m excited that StoryTap will capture the tradeshow with video stories from those attending, exhibiting, and speaking at NRF 2022.” As a special offer, attendees at NRF 2022 are eligible to receive an extra 20 free videos with a one-year license with StoryTap. For more information, interview opportunities or to schedule a demo, please contact: Caleigh Alleyne Public Relations Manager (416) 271-6196 About StoryTap StoryTap is the patented video story platform that enables you to easily create and distribute authentic experiences from real customers and employees at scale. Using our platform, you can create compelling and highly searchable video content for your organization—all without the high production costs. And by doing so, you can increase conversion rates, brand awareness, connect with more customers and prospects, and boost bottom-line results. See how Fortune 500 brands like UCLA, Danone, Enfamil and Veet are using StoryTap to build trust, loyalty and triple engagement at About NRF The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. Contact Details StoryTap Caleigh Alleyne +1 416-271-6196 Company Website

December 09, 2021 11:55 AM Eastern Standard Time

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It’s tech vs. Covid at ShowStoppers press event during CES 2022


Tech is taking on Covid – and new healthtech is changing lives for people with diabetes, heart disease and Parkinson’s Disease -- at ShowStoppers® at CES, the press event scheduled for 5 Jan. 2022 during the CES tradeshow in Las Vegas. For press registration, please contact Steve Leon,, +1 310-936-8530. Journalists attending ShowStoppers @ CES 2022 will discover new tech evolving to meet the challenges of the pandemic – including two companies set to debut devices that could neutralize viruses or detect SARS-Cov2 and influenza B in 15 seconds or less. Separately, Abbott,, will showcase life-changing health tech just before it takes the stage as the first-ever CES keynote address from a healthcare innovator. During ShowStoppers, journalists will meet with doctors and inventors of the first rapid, portable blood test for concussions, the latest sensor tech for people with diabetes, apps for people with heart disease, Parkinson's, chronic pain and more. Airthings,, will debut new additions to its family of indoor air-quality monitors that track for particulate matter, C02, radon and more. Air-Clenz-equipped desktop computer monitors,, will make workplaces healthier, and workers more productive and happier by quickly capturing and cleaning air to a 99.97 percent level free of COVID-19 and its variants, and other viruses. For home, school, work and travel, UVCeed,, demonstrates the safest mobile UV light sanitizer that is 99.9% effective at killing germs, virus, and bacteria. Easily attached to a mobile phone and integrated with the UVCeed app, iCide Technology utilizes the phone camera, AI and machine vision to show when a surface is clean and safe. The press event organizes product launches, sneak previews and hands-on demonstrations of new tech for work, home and play for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics or smart cities; to apps and hardware that drive mobile and desktop innovation; to wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers,, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel,, +1 908-692-6068, or Dave Leon,, +1 845-821-6123. Contact Details For press registration, please contact: Steve Leon +1 310-936-8530 Company Website

December 09, 2021 09:30 AM Eastern Standard Time

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How A Camp Network Founded By Paul Newman Continues To Serve Sick Children


A video accompanying this announcement is available at: Over three decades ago, Paul Newman, the Hollywood icon and founder of Newman’s Own food company and Newman’s Own Foundation, envisioned a camp where kids living with serious and life-limiting medical conditions could break away from the everyday challenges of their illness to, as he said, “raise a little hell.” Today, Serious Fun Children’s Network, made up of 30 camps and programs around the world, has delivered more than 1.4 million life-changing camp experiences to kids living with more than 50 medical conditions and their families, totally free of charge. On November 30 th, live from New York City SeriousFun CEO Blake Maher and Newman’s Own Foundation President & CEO Miriam Nelson conducted a media tour discussing how Paul Newman’s vision has transformed the lives of tens of thousands of camp alumni who are living fuller lives because of their camp experiences. A key focus of the media tour was a first-of-its-kind study conducted by SeriousFun that examined the influence and lasting impact of residential camp participation With the help of the American Institutes for Research, SeriousFun set out to look at personal, social, and health-related outcomes that are influenced by SeriousFun camps, as well as the elements of the camp and camper's experiences that affect those outcomes Most notably, that SeriousFun camp experience had meaningful impacts that lasted throughout their adolescent and adult lives. Among 2,200 alumni campers aged 17-30, significant findings included: More than 80% reported that the SeriousFun camp experience had positive and lasting impacts on a variety of aspects of their life, including the willingness to try new things, appreciation for diversity, and self-identity and confidence. And, when it comes to health-related outcomes, more than 65% reported that camp influenced their health-related quality of life, medical self-advocacy and medical-related self care. For more information, visit About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727

December 08, 2021 05:00 PM Eastern Standard Time

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Holiday Season Survival Guide


With the holiday season well underway, it’s time to talk holiday gifting, decorating, entertaining, personalization, home styling, and more. And with in-person gatherings resuming, time spent with family and friends this holiday season is more precious than ever before. Recently, Lifestyle Expert and Star of Netflix’s Queer Eye, Bobby Berk, teamed with Shutterfly on a nationwide SMT to discuss his tips on gifting, decorating, and more. A video accompanying this announcement is available at: More than two thirds of consumers are planning in-person gatherings, more holiday parties, and bigger celebrations this year and Shutterfly makes it easy to unleash your creativity after a year of being apart. According to Bobby, it’s all about giving something a bit more personal rather than something generic or store bought. It’s more meaningful and is such a great way to connect with friends and family after being apart. Shutterfly has so many good options that for people to customize. For example, if your friends love a good game night, create personalized playing cards, pencils and notebooks to really elevate game play. Not only is a personalized gift more meaningful to the recipient, it’s also easy to make whether you’re adding a photo, name, monogram, or unique saying. From custom blankets and candles to coffee mugs and wall art, Shutterfly has something for everyone. Some of Bobby’s favorite ways to add the perfect personal touches to holiday entertaining and decorating include color. Choose a color pallet of 2-3 colors and use them throughout your home. Lighting is also so important. Keep the lighting simple by using white lights and candles that are great for any space and candles can add a nice personal touch as well. Additionally, photos are a great way to decorate for the holidays. Whether that’s adding temporary photo tiles with your favorite holiday memories or decorating your tree with customized ornaments. Or finding the best photos of your party guests and using them as name tags or place cards. For more information, visit About Bobby Berk: Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727

December 08, 2021 12:00 PM Eastern Standard Time

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H Code Selects Keanna Sheu as Vice President of Client Services to Strengthen Partnerships and Success

H Code

H Code, the leading multicultural digital media company, announced today the appointment of Keanna Sheu as Vice President of Client Services. Sheu’s appointment coincides with a period of strategic growth for H Code where she will help drive multicultural programs for clients, continue to drive their growing product suite, boost client retention and optimize efficiency in developing targeted marketing and advertising campaigns. Sheu brings 16 years of marketing and advertising leadership experience to H Code with a track record of driving successful digital advertising and marketing campaigns and bolstering pre-sales and account management teams. In her new role, Sheu will collaborate with team members and senior leadership across H Code’s suite of media solutions to streamline internal efficiencies and match client goals with detailed action plans. In doing so, Sheu will be responsible for servicing and expanding client portfolios as well as strengthening H Code’s business development goals. Additionally, Sheu will focus on expanding H Code’s offerings in U.S. and Mexico markets while working alongside sales teams to increase revenue and year-over-year growth. “Keanna has an impressive background of exceeding client expectations while managing team members to drive productivity and scale and we’re elated to bring her skills and insights to H Code as we look to streamline and enhance our offerings and operations,” said Jennifer White, Chief Operating Officer of H Code. In her most recent role, Sheu served as the Senior Director of Account Management at Leaf Group where she oversaw the pre and post-sale execution of direct-sold brand partnerships and managed a growing team that executed on campaigns with increased year-over-year revenue. Prior to that, Sheu operated as Senior Manager of the Strategy and Partnerships team at Participant Media where she worked with brands to produce custom content and storytelling opportunities including a project that was nominated in 2018 for the Best Single Spot Emmy. “Having expertise that matches genuine desires to advance multicultural representation in media is paramount in today’s digital landscape and I’m excited to lead H Code in building stronger client relationships and to work alongside team members who are dedicated to enhancing media engagement of diverse demographics,” said Sheu. Sheu joins H Code during a period of rapid growth for the company as the demand for multicultural media strategies continues to accelerate. H Code will use this momentum to utilize its research and insights capabilities to help brands understand the nuances behind multicultural attitudes to implement actionable marketing and advertising tactics that deliver ROI for clients. The company plans to further develop partnerships that target under-represented demographics alongside its newly launched entities; A Code, focused on developing solutions for the AAPI community, and B Code, created to develop solutions for advertisers and agencies to reach, inform and connect with Black audiences at scale. To learn more about H Code, please visit: About H Code Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching Hispanic audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by unlocking diverse audiences through data and authentic creative and content. Today, H Code’s employee base is 84% multicultural, 65% Hispanic/Latinx, and 49% female across its offices in the U.S. and Latin America. Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful Hispanic consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic digital panel, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity. Contact Details North 6th Agency for H Code Paolo Ramos +1 212-334-9753 Company Website

December 08, 2021 09:00 AM Eastern Standard Time

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Expo 2020 Dubai Enters The Metaverse World Connecting Millions Across The Physical & Digital Globally


From today, anyone anywhere can experience the magic of Expo 2020 Dubai with friends and family. The World Expo has teamed up with Magnopus to offer an enriching digital experience for millions of on-site and remote visitors from around the world. Expo Dubai Xplorer sets a new standard for accessibility and inclusivity to large events and expands the World Expo’s vision of ‘​​Connecting Minds and Creating the Future’ into the virtual world of Metaverse. The multi-player experience is available on iOS and Android powered by cloud-hosted services developed by Magnopus. Unique features include: Real-time connectivity between on-site and remote users across the physical and digital divide. One of the largest deployments in the world of persistent Cloud Anchors which allow millions of on-site visitors to experience AR spectacles aligned accurately to real world locations. A social, interactive digital twin of the 4.38km² Expo site—a living world built from the architectural files of the site and enriched with content and experiences. Uniting The Physical & Digital Users can customize their own AI-powered avatar and connect with others in real-time across the physical and digital divide. Standing on the Expo site, a visitor may see a friend from the other side of the world (viewed through the lens of their phone) as an avatar they can share experiences with, and communicate with via group creation and messaging. On-site hardware will also link the physical and digital worlds. Smart screens called “Digital World Viewers” show views of digital content to enhance the physical landscape for visitors. The desktop application is designed to mimic the capabilities of the mobile applications by connecting to the same cloud services for local content and avatar display. Augmented Reality Aligned To Real World Locations By using ARCore Cloud Anchors by Google for hundreds of location-specific activations around the site, visitors will experience entertaining and educational AR content relevant to wherever they are at Expo 2020 Dubai. AR activations including mysterious portals to far-off places, treasure hunts through history, and magical creature encounters are all aligned to real world locations with centimeter accuracy. This is currently one of the largest deployments of ARCore Cloud Anchors in the world. Geospatial authoring interfaces and global content delivery networks for updating and publishing new content in real-time enable designers to release new interactive AR experiences anywhere on the site during the run of Expo 2020 Dubai. Powered by a set of cloud-hosted services, content is automatically streamed down to the user's device when they approach a location or interact with an experience, without impacting the application’s install size. This enables users to experience any number of magical AR moments, all from a relatively small application on their device, and new or updated experiences can be pushed while the visitor is still in the app. Remote visitors can access the same AR content and experiences, over a connected digital twin of the site, via an interface similar to popular mobile games like Fortnite or Roblox. A Live, Social Digital Twin The digital twin of the Expo site covers more than 200 buildings from the world’s leading architects across a huge 4.38km 2 site, including 192 unique country pavilions. Hundreds of artists working around the world spent more than two years creating the living digital replica, enhancing it with dynamic lighting, art installations, animated experiences, and stunning spectacles. Virtual reality was used to collaboratively develop the designs and experiences so they could be tested before the physical site was even built. The visitor experience geolocates content on the site in real-time, so the digital twin has been built to a high degree of accuracy, at 1:1 scale from the architect’s CAD files, and confirmed with “as-builts”. Due to the size and detail of the site, it can’t be stored on visitor’s devices in its entirety and is streamed to visitors based on their location and proximity. The system also accounts for the performance capabilities of the visitor’s device to deliver the highest quality representation possible. Ben Grossmann, CEO of Magnopus, says, “This is the biggest space to date, connected across the physical and digital worlds. These ‘connected spaces’ are the building blocks of the new immersive web, or Metaverse. We’ve been working on these kinds of experiences and technologies for many years, and it was thrilling to take things to the next level to bring this grand vision to life with the Innovation and Future Technologies team at Expo 2020 Dubai." Rehan Asad, Chief Program Officer for Expo 2020 Dubai, says, “The Virtual Expo is an important part of delivering Expo 2020 Dubai’s promise and purpose— ‘Connecting Minds, Creating the Future ’. In 2013, Expo 2020 Dubai promised the world to host not only the best ever physical Expo but also the very best virtual Expo. That commitment and COVID-19 pandemic has challenged us to find innovative ways to share the Expo experience and content of our once-in-a-lifetime World Expo with a larger global audience who may not be able to travel from around the world. Magnopus and the wider team have unified the most innovative technologies into one integrated experience that truly brings Expo 2020’s creative vision to life in the digital and virtual world.” Daisy Leak, the project’s Executive Producer, says, “The global pandemic has affirmed that events can no longer be purely physical, or with only a perfunctory video streaming presence. By uniting 200 countries in a common experience, and making that experience available to visitors both on-site in Dubai and around the world, in an engaging and spatial context, we hope to serve as an example of what the future offers to unite people and places in a better way.” The multiplayer experience has been in development for nearly three years with world-class partners including Google, Unity Technologies, and Amazon Web Services with key contributions from: REWIND (experience design and platform development) Virtuos (3D asset development) Hexagram (quest narrative design and technology) Pinscreen (avatar technology with AI-driven face synthesis) Dog Studio (web development for Virtual Expo connected to content databases) VIM (BIM conversion technology) Terahard (activation development) Activated Realities (activation development) Source Sound (audio design and development) Expo Dubai Xplorer is available to download now on iOS and Android. About Magnopus Founded in 2013, Magnopus creates experiences and technologies that unite the physical and digital worlds. Magnopus is known for its continuous innovation in the entertainment industry; its Emmy-nominated VR projects; its role as a leader in virtual production through its groundbreaking work on Disney’s The Lion King (2019); and its pioneering work in AR. This year Magnopus acquired REWIND, a UK spatial design and innovation company, to further its mission to merge the physical and digital and lay the foundation for the new immersive web. About Expo 2020 Dubai From 1 October 2021 to 31 March 2022, Expo 2020 Dubai welcomes visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow @ With the purpose of ‘ Connecting Minds, Creating the Future’, Expo 2020 is the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges Expo 2020 is the biggest cultural gathering in the world, presenting a visually striking and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever Expo 2020’s sub themes of Opportunity, Mobility and Sustainability inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone For six months, Expo 2020 is be a must-visit family destination, with thousands of events, amazing exploratory experiences, and free entry for children up to age 18 Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South Built with a meaningful and measurable long-term legacy in mind, the Expo site will transform into District 2020 – a model global community that will rethink the cities of the future – after Expo 2020 closes its doors Contact Details Clear Andrew Graham +1 646-385-0189 Rewind Jude Forbes +44 1727 261007 Company Website

December 07, 2021 02:00 PM Eastern Standard Time

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