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H Code Selects Keanna Sheu as Vice President of Client Services to Strengthen Partnerships and Success

H Code

H Code, the leading multicultural digital media company, announced today the appointment of Keanna Sheu as Vice President of Client Services. Sheu’s appointment coincides with a period of strategic growth for H Code where she will help drive multicultural programs for clients, continue to drive their growing product suite, boost client retention and optimize efficiency in developing targeted marketing and advertising campaigns. Sheu brings 16 years of marketing and advertising leadership experience to H Code with a track record of driving successful digital advertising and marketing campaigns and bolstering pre-sales and account management teams. In her new role, Sheu will collaborate with team members and senior leadership across H Code’s suite of media solutions to streamline internal efficiencies and match client goals with detailed action plans. In doing so, Sheu will be responsible for servicing and expanding client portfolios as well as strengthening H Code’s business development goals. Additionally, Sheu will focus on expanding H Code’s offerings in U.S. and Mexico markets while working alongside sales teams to increase revenue and year-over-year growth. “Keanna has an impressive background of exceeding client expectations while managing team members to drive productivity and scale and we’re elated to bring her skills and insights to H Code as we look to streamline and enhance our offerings and operations,” said Jennifer White, Chief Operating Officer of H Code. In her most recent role, Sheu served as the Senior Director of Account Management at Leaf Group where she oversaw the pre and post-sale execution of direct-sold brand partnerships and managed a growing team that executed on campaigns with increased year-over-year revenue. Prior to that, Sheu operated as Senior Manager of the Strategy and Partnerships team at Participant Media where she worked with brands to produce custom content and storytelling opportunities including a project that was nominated in 2018 for the Best Single Spot Emmy. “Having expertise that matches genuine desires to advance multicultural representation in media is paramount in today’s digital landscape and I’m excited to lead H Code in building stronger client relationships and to work alongside team members who are dedicated to enhancing media engagement of diverse demographics,” said Sheu. Sheu joins H Code during a period of rapid growth for the company as the demand for multicultural media strategies continues to accelerate. H Code will use this momentum to utilize its research and insights capabilities to help brands understand the nuances behind multicultural attitudes to implement actionable marketing and advertising tactics that deliver ROI for clients. The company plans to further develop partnerships that target under-represented demographics alongside its newly launched entities; A Code, focused on developing solutions for the AAPI community, and B Code, created to develop solutions for advertisers and agencies to reach, inform and connect with Black audiences at scale. To learn more about H Code, please visit: https://hcodemedia.com/ About H Code Founded in 2015, H Code has solidified its place as the largest Hispanic digital media company in the United States. Committed to reaching Hispanic audiences at scale, H Code strives to leverage its learnings, brand equity, and expertise to shape the future of media by unlocking diverse audiences through data and authentic creative and content. Today, H Code’s employee base is 84% multicultural, 65% Hispanic/Latinx, and 49% female across its offices in the U.S. and Latin America. Named one of the fastest-growing private companies in the nation by multiple outlets, H Code strategically brings together targetable data, exclusive inventory, authentic creative and custom content, and more to influence powerful Hispanic consumers every day through digital and integrated campaigns. Backed by its proprietary intelligence platform that derives insights from a robust influencer network and the largest Hispanic digital panel, H Code delivers the most impactful, data-driven strategies to effectively reach and influence multicultural audiences online with unmatched authenticity. Contact Details North 6th Agency for H Code Paolo Ramos +1 212-334-9753 hcode@n6a.com Company Website https://hcodemedia.com/

December 08, 2021 09:00 AM Eastern Standard Time

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Expo 2020 Dubai Enters The Metaverse World Connecting Millions Across The Physical & Digital Globally

Magnopus

From today, anyone anywhere can experience the magic of Expo 2020 Dubai with friends and family. The World Expo has teamed up with Magnopus to offer an enriching digital experience for millions of on-site and remote visitors from around the world. Expo Dubai Xplorer sets a new standard for accessibility and inclusivity to large events and expands the World Expo’s vision of ‘​​Connecting Minds and Creating the Future’ into the virtual world of Metaverse. The multi-player experience is available on iOS and Android powered by cloud-hosted services developed by Magnopus. Unique features include: Real-time connectivity between on-site and remote users across the physical and digital divide. One of the largest deployments in the world of persistent Cloud Anchors which allow millions of on-site visitors to experience AR spectacles aligned accurately to real world locations. A social, interactive digital twin of the 4.38km² Expo site—a living world built from the architectural files of the site and enriched with content and experiences. Uniting The Physical & Digital Users can customize their own AI-powered avatar and connect with others in real-time across the physical and digital divide. Standing on the Expo site, a visitor may see a friend from the other side of the world (viewed through the lens of their phone) as an avatar they can share experiences with, and communicate with via group creation and messaging. On-site hardware will also link the physical and digital worlds. Smart screens called “Digital World Viewers” show views of digital content to enhance the physical landscape for visitors. The desktop application is designed to mimic the capabilities of the mobile applications by connecting to the same cloud services for local content and avatar display. Augmented Reality Aligned To Real World Locations By using ARCore Cloud Anchors by Google for hundreds of location-specific activations around the site, visitors will experience entertaining and educational AR content relevant to wherever they are at Expo 2020 Dubai. AR activations including mysterious portals to far-off places, treasure hunts through history, and magical creature encounters are all aligned to real world locations with centimeter accuracy. This is currently one of the largest deployments of ARCore Cloud Anchors in the world. Geospatial authoring interfaces and global content delivery networks for updating and publishing new content in real-time enable designers to release new interactive AR experiences anywhere on the site during the run of Expo 2020 Dubai. Powered by a set of cloud-hosted services, content is automatically streamed down to the user's device when they approach a location or interact with an experience, without impacting the application’s install size. This enables users to experience any number of magical AR moments, all from a relatively small application on their device, and new or updated experiences can be pushed while the visitor is still in the app. Remote visitors can access the same AR content and experiences, over a connected digital twin of the site, via an interface similar to popular mobile games like Fortnite or Roblox. A Live, Social Digital Twin The digital twin of the Expo site covers more than 200 buildings from the world’s leading architects across a huge 4.38km 2 site, including 192 unique country pavilions. Hundreds of artists working around the world spent more than two years creating the living digital replica, enhancing it with dynamic lighting, art installations, animated experiences, and stunning spectacles. Virtual reality was used to collaboratively develop the designs and experiences so they could be tested before the physical site was even built. The visitor experience geolocates content on the site in real-time, so the digital twin has been built to a high degree of accuracy, at 1:1 scale from the architect’s CAD files, and confirmed with “as-builts”. Due to the size and detail of the site, it can’t be stored on visitor’s devices in its entirety and is streamed to visitors based on their location and proximity. The system also accounts for the performance capabilities of the visitor’s device to deliver the highest quality representation possible. Ben Grossmann, CEO of Magnopus, says, “This is the biggest space to date, connected across the physical and digital worlds. These ‘connected spaces’ are the building blocks of the new immersive web, or Metaverse. We’ve been working on these kinds of experiences and technologies for many years, and it was thrilling to take things to the next level to bring this grand vision to life with the Innovation and Future Technologies team at Expo 2020 Dubai." Rehan Asad, Chief Program Officer for Expo 2020 Dubai, says, “The Virtual Expo is an important part of delivering Expo 2020 Dubai’s promise and purpose— ‘Connecting Minds, Creating the Future ’. In 2013, Expo 2020 Dubai promised the world to host not only the best ever physical Expo but also the very best virtual Expo. That commitment and COVID-19 pandemic has challenged us to find innovative ways to share the Expo experience and content of our once-in-a-lifetime World Expo with a larger global audience who may not be able to travel from around the world. Magnopus and the wider team have unified the most innovative technologies into one integrated experience that truly brings Expo 2020’s creative vision to life in the digital and virtual world.” Daisy Leak, the project’s Executive Producer, says, “The global pandemic has affirmed that events can no longer be purely physical, or with only a perfunctory video streaming presence. By uniting 200 countries in a common experience, and making that experience available to visitors both on-site in Dubai and around the world, in an engaging and spatial context, we hope to serve as an example of what the future offers to unite people and places in a better way.” The multiplayer experience has been in development for nearly three years with world-class partners including Google, Unity Technologies, and Amazon Web Services with key contributions from: REWIND (experience design and platform development) Virtuos (3D asset development) Hexagram (quest narrative design and technology) Pinscreen (avatar technology with AI-driven face synthesis) Dog Studio (web development for Virtual Expo connected to content databases) VIM (BIM conversion technology) Terahard (activation development) Activated Realities (activation development) Source Sound (audio design and development) Expo Dubai Xplorer is available to download now on iOS and Android. About Magnopus Founded in 2013, Magnopus creates experiences and technologies that unite the physical and digital worlds. Magnopus is known for its continuous innovation in the entertainment industry; its Emmy-nominated VR projects; its role as a leader in virtual production through its groundbreaking work on Disney’s The Lion King (2019); and its pioneering work in AR. This year Magnopus acquired REWIND, a UK spatial design and innovation company, to further its mission to merge the physical and digital and lay the foundation for the new immersive web. About Expo 2020 Dubai From 1 October 2021 to 31 March 2022, Expo 2020 Dubai welcomes visitors from every corner of the globe to join the making of a new world, as it brings together the planet in one place to reimagine tomorrow @ www.virtualexpodubai.com With the purpose of ‘ Connecting Minds, Creating the Future’, Expo 2020 is the world’s most impactful global incubator for new ideas, catalysing an exchange of new perspectives and inspiring action to deliver real-life solutions to real-world challenges Expo 2020 is the biggest cultural gathering in the world, presenting a visually striking and emotionally inspiring 182 days, as more than 200 participants – including nations, multilateral organisations, businesses, and educational institutions, as well as millions of visitors – create the largest and most diverse World Expo ever Expo 2020’s sub themes of Opportunity, Mobility and Sustainability inspire visitors to preserve and protect our planet, explore new frontiers and build a better future for everyone For six months, Expo 2020 is be a must-visit family destination, with thousands of events, amazing exploratory experiences, and free entry for children up to age 18 Expo is committed to building a more equitable and just world for everyone, while keeping visitors safe by following the latest guidance of the world’s leading medical, science and health experts Expo 2020 is the first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, located on a 4.38 sqkm site adjacent to Al Maktoum International Airport in Dubai South Built with a meaningful and measurable long-term legacy in mind, the Expo site will transform into District 2020 – a model global community that will rethink the cities of the future – after Expo 2020 closes its doors Contact Details Clear Andrew Graham +1 646-385-0189 asg@agencyclear.com Rewind Jude Forbes +44 1727 261007 jude@rewind.co Company Website https://www.magnopus.com/

December 07, 2021 02:00 PM Eastern Standard Time

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U.S. Sees Sharpest Rise in Independent Workforce in More Than 50 Years

MBO Partners

MBO Partners released its 11th Annual State of Independence in America report, the country’s longest-running end-to-end study of the American independent workforce. In the year of the Great Resignation, there was a record-breaking 34% surge in people choosing independent work. This segment jumped from 38.2 million in 2020 to a whopping 51.1 million in 2021. “This year may be remembered as the seminal moment when work forever changed,” said Miles Everson, CEO of MBO Partners. “An undercurrent that has been simmering reached a boiling point when people were forced out of the office and into alternative work arrangements. This is the largest shift we have seen in the workforce in decades.” Below are five trends revealed in this year’s data report. Workers cut the cord on fixed locations. Freed from the confines of working in a single onsite location, many took remote work on the road. The number of digital nomads rose from 10.9 million in 2020 to 15.5 million in 2021, a 42% increase. Most of the nomads were traditional workers, but the number of independent digital nomads rose 15%, from 4.6 million in 2020 to 5.3 million in 2021. Collaborators are the new colleagues. Independents refer work and share the load with other independents. Twenty-five percent find assignments through other independents. And in the past 12 months, 25% of full-time independents said they had teamed up with independent workers or microbusinesses in their work, up from 19% in 2020. Collaboration is even higher for independents in the creator economy with over half (55%) reporting that they are teaming up with other content creators on projects. Even independents are haunted by the 1%. The U.S. has long been seen as a two-tier economy, with those at the very top thriving while many at the bottom struggle. We see this effect replicated in the independent workforce with those having in-demand skills and credentials able to charge a premium for their work. Inflation drives moonlighting 2.0. The rising cost of living and the loss of payroll jobs is driving more people to supplement their income with independent work. Part-time and occasional independents are the fastest-growing portion of the independent workforce. For those who became part-time independents in the past year, 73% cited supplementing their income as the reason. Platforms become independent launching pad. As independent work has become more mainstream, we have seen a rise in businesses that facilitate this way of work. Online platforms and marketplaces are powerful facilitators that let independents find work, learn new skills, and explore new markets. The trajectory of these platforms has been one of the most powerful growth stories in this survey. In 2011, only 3% of independents reported using an online talent platform in the previous 12 months. But in 2021, an impressive 40% said they had done so in the past year. And an even higher number – 43% – said they planned to use an online talent platform in the coming 12 months. For more information or to obtain a copy of the 11th annual State of Independence report, please visit https://www.mbopartners.com/state-of-independence/​. About MBO Partners®​ MBO Partners is a deep job platform that connects and enables independent professionals and microbusiness owners to do business safely and effectively with enterprise organizations. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com​ Contact Details Karen Swim +1 586-461-2103 karen@wordsforhirellc.com Company Website https://mbopartners.com

December 07, 2021 08:00 AM Eastern Standard Time

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Ripken Baseball Signs Stewbowie Sports & Entertainment as Exclusive Sponsorship Sales Agency

Stewbowie Sports & Entertainment

Ripken Baseball announced today it signed Stewbowie Sports & Entertainment to exclusively represent their premier youth sports brand across all sponsorship sales. Stewbowie will provide strategic partnerships and advertising sales across all Ripken Baseball-owned properties and assets. Ripken Baseball offers the most memorable experiences in youth sports, combining facilities and world-class event management to make every ballplayer feel like a Big Leaguer. Ripken Baseball operates sports complexes in Aberdeen, MD, Myrtle Beach, SC, and Pigeon Forge, TN, as well as nationwide programming through their Ripken Select Tournaments. Over 120,000 youth baseball athletes and more than 400,000 guests visit annually traveling from 50 states and 12 countries. “We’ve experienced incredible growth in the last few years and are looking for partners who want to build with us,” said Mike Kenney, Executive Vice President at Ripken Baseball. “Stewbowie’s approach to revenue generation and proven track record of winning deals will help us take our business to another level and find new ways to generate revenue through naming rights, sponsorships, and B2B partnerships. We look forward to collaborating with brands that align with the values of The Ripken Way and our goals to help grow the game of baseball.” “We are honored to have the opportunity to represent such an iconic name as Ripken Baseball. The Ripken name is synonymous with excellence, and we are thrilled to be working with them to create successful sponsorship programs to accomplish our partners’ goals at scale,” said Karl Mawhinney, Stewbowie, LLC Founder & CEO. For Ripken Baseball sponsorship inquiries, please contact karl@stewbowie.com. Ripken Baseball Ripken Baseball brings teammates, coaches, and families together through its Big-League Experiences, while teaching the values of the game, and how to play it the right way – the Ripken Way. Ripken Baseball continues to innovate the game through on-site tournaments, camps, and spring training hosted at their state-of-the-art baseball and softball facilities – The Ripken Experience™ Aberdeen (Maryland), The Ripken Experience™ Myrtle Beach (South Carolina), and The Ripken Experience™ Pigeon Forge (Tennessee). About Stewbowie LLC Stewbowie, LLC is a Brooklyn NY-based, sponsorships sales representation firm working with best-in-class sports and entertainment properties to accelerate revenue growth through naming rights, sponsorships, and integrated marketing programs. Stewbowie Sports & Entertainment is the property representation division of Stewbowie, LLC. Stewbowie’s current property clients span across multiple industries including sports, music, fashion, and immersive digital technology with the core commonality of desiring smarter brand sponsorship. Stewbowie believes every brand’s perfect partnership exists. Contact Details Eric PR & Marketing, LLC Eric Nemeth nemeth@ericpr.com Company Website https://stewbowie.com/

December 07, 2021 07:59 AM Eastern Standard Time

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Minuteman Press Highlights Year of Helping Independent Print Center Owners Sell Their Businesses

Minuteman Press International Inc

Minuteman Press International, the world’s leading design, marketing, and printing franchise, is proud to announce additional successful conversions of independent print shops to Minuteman Press franchises in 2021. Through the Minuteman Press International Conversion Program, independent printers are able to sell their printing business at no cost to them. Minuteman Press Franchise Conversion Program – 2021 Highlights Through this program, Minuteman Press International helps sellers of qualified printing businesses find qualified buyers within a reasonable time frame. All of the businesses highlighted below were listed for sale in mid-2020 and sold through 2021. Minuteman Press, Red Bank, New Jersey (formerly All American Print & Copy Center) Jason Carris is the new owner of Minuteman Press in Red Bank, NJ, which is part of the Middletown Township. He purchased All American Print & Copy Center, which was in business for 40 years, and took over the business in September 2021. Jason says, “ The biggest advantage of buying this business was having an established clientele. We did our research and made sure the owners were respected by their clients. There was also 40 years of history and track record as well.” He continues, “Minuteman Press and our Regional Vice President Jim Galasso guided us through the purchase of the business step by step. Jim made the process easier to manage and I couldn’t have done this on my own without the help from the team at Minuteman Press International.” Prior to franchising, Jason worked in medical publishing and digital marketing. He also ran a number of small consulting businesses in his career. He says, “A combination of things – including the pandemic and economic forces – made me decide to go fully into business ownership. My wife Renee has an entrepreneurial spirt as well.” Why Minuteman Press? Jason answers, “We did a lot of research and Minuteman Press jumped out to us on a number of levels. They were on a lot of top franchise lists, they appealed to people who hadn’t owned a business, and the business seemed easy to learn. In addition to being a highly respected franchise, Minuteman Press had a reasonable cost of entry and I appreciate their cap on royalties.” He adds, “The support has been wonderful. Because there is a 40-year history of the independent print shop we purchased, we have been transitioning the business. It’s great to have the training and support especially since I had not run a business of this scope before.” What is it like for Jason to be a business owner? He says, “Once you make that leap, it’s a very exciting experience to own your own business. We have a vibrant community here and I see the long-term growth potential. I am looking forward to making Minuteman Press a real pillar and trusted business partner in Red Bank / Middletown Township.” Jason further explains, “I think we have a tremendous opportunity to expand our wide format printing business with banners, posters, and signage remaining in high demand for our clients. I am also looking forward to bolstering our in-house mailing and direct mail services to help other local businesses reach their target audiences.” “I think the two biggest keys to owning a business are to really make sure you feel 100% comfortable with the business model, and to believe in your products and services. Also, it is important to be proactive but also have patience after buying the business. Think about growth potential, and understand there is a learning curve. That’s normal for everyone.” -Jason Carris, owner, Minuteman Press franchise, Red Bank, NJ (formerly All American Print & Copy Center) For more information on Minuteman Press in Red Bank, visit https://minuteman.com/us/locations/nj/red-bank. Minuteman Press, Longmont, Colorado (formerly Ron’s Printing Center) Avi Kumar has been part of the Minuteman Press franchise family since May 2016 as the owner of Minuteman Press in Greeley, CO. In February 2021, Avi had the opportunity to buy Ron’s Printing Center located in Longmont, CO, which was in business for 40 years. Avi converted Ron’s Printing Center into his second Minuteman Press franchise location in February 2021. Avi says, “Our Regional Vice President Jack Panzer told us about this established business for sale in Longmont, which is 40 minutes from us. The main advantage was to extend profitability and expand our business in Northern Colorado.” He continues, “Another advantage was that we did not have to spend a lot of extra effort in marketing this as a new business because Ron’s Printing Center had been established for a long time. The employees were all very hands-on and diligent and we were able to retain them all. Within the second month, we added mailings, promotional products, and apparel to their product lines. In fact, we just wrapped up a 30K mailer for a local non-profit organization and secured a large apparel order as well.” Prior to franchising in 2016, Avi worked in retail as a convenience store manager of several locations. “I used to manage some stores in Illinois for a big outfit out of Wisconsin. I finally got tired of answering to my boss and decided I wanted to own my own business. I moved on to better pastures and we decided as a family that Colorado was our calling.” Avi is thankful for being able to work with Minuteman Press and Jack Panzer over the past five years in Greeley and on the conversion in Longmont in 2021. He says, “Working with Jack is amazing as he is very thorough and helpful. Since I started my business in Greeley in 2016, he has been a huge resource for us and very supportive. As we start to build in Longmont, we are also expanding in Greeley to a new 5,000 sq. ft. facility – remodeling is under way as we speak. We started small and grew the business, and now we are building on that success at the right, consistent pace.” For more information on Minuteman Press in Longmont and Greeley, visit https://minuteman.com/us/locations/co/longmont or https://minuteman.com/us/locations/co/greeley. Minuteman Press, Missoula, Montana (formerly Advertiser Montana Printing) Rebecca and Kirk Treece are the new owners of Minuteman Press in Missoula, Montana. They purchased Advertiser Montana Printing, which has a 40-year history in Missoula, in January 2021. Rebecca says, “It is a real honor to become part of Missoula’s thriving business community. The Palmers (former owners) had a 40-year long relationship with this community and their loyal customers have welcomed us and trusted us with their service, which has given us a great start here in Missoula.” Prior to Minuteman Press, Rebecca and Kirk had varying careers. Rebecca shares, “Before owning my own business, I was utilizing my teaching degree as a vision therapist at an optometry office in Missoula, working with children and adults to improve their visual skills. My husband Kirk was previously a financial and operational manager for a large company. He and I also own a franchise of Fish Window Cleaning and Sunbelt Business Brokerage. We are familiar with business and the franchise concept, but were really drawn to the Minuteman Press structure, training, support and record of success.” While Rebecca and Kirk have experience owning a business, they had never been involved in the printing industry before. Rebecca says, “Advertiser Montana Printing was an independent print shop that had been in business for 40 years and they had a very loyal base of long-standing customers. An established customer base was the opportunity we were looking for when buying a new business. Our goal is 100% retention and we have worked diligently to meet and develop relationships with each customer. We hit the ground running and it gave us an opportunity to get experience across the board. Our local Minuteman Press field representatives were able to train us on every aspect of the business, which gave us the confidence to meet the demands of our customers.” Rebecca continues, “The support from Minuteman Press has been exceptional. The training was very comprehensive, and we felt like we were well-prepared for starting up and getting straight to work. We also know exactly who to call when we have a question or issue to manage. The network of Minuteman Press is amazing in the way that everyone is there for you at any time and in any capacity that you need. The expertise of the training and the continual mentoring are the powerful tools we need to succeed.” One of the ways Rebecca is looking to stand out as a new business owner is by expanding on the products and services offered by Minuteman Press and educating clients on what is in high demand right now. She explains, “Our high-demand products are business cards, menus, point of sale products like invoices and forms, and medical facility materials. As businesses open up, the demand for envelopes, letterhead, and other consumables has grown. Being part of Minuteman Press family has given us a huge opportunity to share with customers our expanded line of products like mailing, signage, apparel, promotional items. It has really given us the ability to help people promote their business.” As for Minuteman Press in Missoula, Rebecca and Kirk know exactly where they want to go. She says, “Our goal is to become the premier printing and advertising design company in Missoula and the Greater Northwestern Montana area. We want to develop the reputation for supplying the highest quality products and having superior customer service. We strive to make Minuteman Press in Missoula the place to go for all advice and services. The main lesson Minuteman Press impressed upon me is that if you do not like the current state of your business, change it! Get up, get out there, market, make connections, and grow your business. We have been given the tools and the support to create something great and that is extremely exciting for us.” For more information on Minuteman Press in Missoula, visit https://minuteman.com/us/locations/mt/missoula. Minuteman Press, Hove, England (formerly TJ’s Branding Solutions) Romi and Russell Pinsent are the new owners of Minuteman Press in Hove, England. They purchased TJ’s Branding Solutions, which operated for 30 years, in June 2021. Romi says, We are so excited to carry the legacy of TJ’s Branding Solutions and expand our products and services through Minuteman Press to benefit our local business clients and community.” TJ’s Branding Solutions laid a solid foundation for Romi and Russell as they look forward to continuing to build the business that was started by original owner Tony Jenner. Romi says, “The store that we have bought has predominantly been a sign writing store that already supports existing businesses and has a good customer base. The work done within the store already supports local businesses by assisting them to promote their own business by way of designing logos, shop fronts and vehicle livery.” On selling the printing and sign business through Minuteman Press, Tony Jenner says, “Minuteman Press Regional Vice President Mark Jones approached me at a good time and asked me if I was interested in selling my business. I have been running TJ’s Branding Solutions for over 30 years and was looking at a change of direction. I was looking to retire and enjoy what I have achieved and spend more time with family. This was a great opportunity to sell at a good price with no broker fees. What was there not to like? It was a smooth exchange and transfer that was done – I would recommend it.” Prior to franchising with Minuteman Press, Romi and Russell were no strangers to running their own business. Romi shares, “Before franchising, our background was and still is running care homes. It is an enjoyable business to run, supporting the more vulnerable people within society but it is riddled with legislation and we wanted to explore a new venture that was more creative and had an opportunity for growth. We wanted a change for us and a new business venture seemed the way forward.” Why Minuteman Press? Romi answers, “We have over 40 years of business experience between us however we were cautious about moving into a new industry as our experience is only in our other business. We visited a franchise show with the intention of looking at a hospitality franchise but quickly realized that this wasn’t something we wanted to explore due to having to work evenings and weekends.” Romi adds, “The intention at the start was to purchase a new store and grow it from the ground up however once we had decided on the franchise, [Regional Vice President] Mark Jones undertook some market research and found an existing independent print shop in TJ’s Branding Solutions where the owner wanted to retire. As a result, we began the process of purchasing the store.” “Throughout the whole process, Mark Jones supported us in liaising with the seller, solicitors, and accountants to make the process as easy as possible. There was never a question that couldn’t be answered! We secured the store on the 3 rd June 2021. Russell and I are both excited to work with the Minuteman Press franchise support team and to grow the business in the local area. Russ has lived in the city since he was 5-years-old and I have lived here all my life. We are proud to call Brighton and Hove our home, we love where we live and want to offer the best service to all local businesses here!” -Romi Pinsent, co-owner, Minuteman Press, Hove, England (formerly TJ’s Branding Solutions) Romi concludes, “Overall, As a local business ourselves, Minuteman Press in Hove is excited to work with other local businesses. We look forward to seeing where this incredible journey takes us as we build and grow together.” For more information on Minuteman Press in Hove, England, visit https://hove.minutemanpress.co.uk. International Minute Press, Nampa, Idaho (formerly Custom Printing) Sheryl and James Wisler are the new owners if International Minute Press in Nampa, Idaho. They purchased Custom Printing from Mike Cutler, who operated the independent printing business for 25 years. Seller’s Perspective from Mike Cutler, Retired Owner of Custom Printing Mike Cutler built up Custom Printing from a print shop out of his garage in 1996 to a successful printing business that averaged over $1 million in gross sales over the past 5 years. He tried to sell his printing business for six to eight months before realizing it was going to be harder than he thought. That is when he turned to Minuteman Press. Mike says, “I tried to sell the business that I worked so hard to build for six to eight months on my own. I was also preparing to let it go at a very undervalued price as I couldn’t find the right people to buy the business and I found many of them were time-wasters and tire-kickers. On top of that, when I consulted with a business broker, they were asking me for 10% off the top of the sale, and they also wanted a percentage of my lease agreement.” After experiencing these challenges on his own, Mike turned to Minuteman Press International to help sell his printing business. “One of the franchisees I knew locally in Idaho referred me to Chris Jutt, Minuteman Press International Regional Vice President. After our first phone call, I felt confident that Chris had the ability, drive and connections to make this dream a reality for me. Our meetings were always super easygoing and comfortable. Chris took all the pressure off of me and said to focus on my successful business and he would do the rest. That is just what he did.” “We set a price for my independent printing business that was significantly higher than I anticipated, and Chris Jutt recommended some terms. Within one week, I had several very interested parties. Chris found the perfect people to purchase my business – James and Sheryl Wisler – that will continue what I started some 25 years ago. Minuteman Press International knew that the most important things to me were my long-term employees, my clients, and the reputation I had worked so hard to build. Chris found buyers that valued the same things. He and the entire team at Minuteman Press International delivered on all of my expectations and exceeded in most of them. Looking back, if I knew this was going to be this easy, I would have contacted him years ago.” -Mike Cutler, retired owner, Custom Printing (now International Minute Press, Nampa, Idaho) After the sale of his business, Mike quickly realized how beneficial it was to have the team at Minuteman Press International assist with all aspects of the transition to the new owners. He shares, “At first, I was apprehensive about how the transition would go. I was immediately relieved when I saw how Minuteman Press International took the reins to teach and train James and Sheryl. We are only two and a half weeks into the transition phase, and already I feel like I am not needed as much as I thought I would be. My employees are in great hands, my clients are being taken care of, and James and Sheryl are doing a fantastic job.” He adds, “The entire team both here locally and at their corporate headquarters has been phenomenal. No matter who I’ve talked to or worked with during this entire process, everyone has been professional as well as instrumental in making this happen. It’s a win-win situation all around.” “The smooth transition has reassured me that it was the right move to sell my business with Minuteman Press International. They have the right plan, the right experience, and everyone has been incredible to the very last detail. In my acquisition experience, nothing has ever been as easy as this. I had everything to gain and nothing to lose, and there were absolutely no hiccups along the way. I would easily rate my experience as 10/10.” -Mike Cutler Advice to Other Sellers When asked what advice he would give to other print and sign shop owners looking to sell, Mike answers, “Don’t even waste your time trying to do this yourself. When you try to sell on your own, there are so many bottleneck issues and you will likely undervalue your business. I couldn’t find the right buyers on my own and I had to spend too much time to meet with people repeatedly while still running my own business.” Mike concludes, “Minuteman Press International alleviated the bottlenecks and came forward with qualified buyers who were ready to write the check for the right price. I am 100% satisfied beyond my expectations. This was a total team effort by everyone, and they all came through for me.” For more information on International Minute Press in Nampa, Idaho, visit https://minuteman.com/us/locations/id/nampa. For more information on how to sell your printing business or sign business through Minuteman Press International’s Conversion Program, visit https://bit.ly/minutemanpressconversions Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

December 06, 2021 09:10 AM Eastern Standard Time

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Fullintel wins three 2021 AMEC Awards, including gold for best multi-market reporting

Fullintel, LLC

Fullintel, a global media monitoring and intelligence service providing industry-leading human curation and analysis, is pleased to announce it has won three 2021 AMEC Awards in the following categories: Gold in Best Multi-Market Reporting: For helping to replace an international meal-kit delivery company’s automated media measurement with deep, impactful metrics and a human-curated reporting methodology Silver in Best First Steps on a Measurement Journey: For implementing media measurement to accurately gauge public and media opinion for a major forest management company Bronze in Most Impactful Client Recommendations Arising From a Measurement Study: For re-energizing a major not-for-profit’s media measurement with advanced sentiment and deep qualitative metrics “The AMEC Awards are an industry-defining event, and we’re thrilled to have gotten such recognition from our industry peers,” said Fullintel President Andrew Koeck. “Congratulations to our incredible team for such a tremendous achievement, and thank you to our great clients, partners, and to AMEC for hosting such an incredible awards program.” The award comes just weeks before Fullintel’s planned launch of its new real-time monitoring platform, built on our proprietary PredictiveAI™ technology that predicts the trend and sentiment of new content based on the characteristics of millions of past articles. The new platform will supplement Fullintel’s award-winning human curation with predictive, real-time intelligence built to evaluate trending stories faster and more accurately than ever. The 19th annual AMEC Awards is a global awards program for communications measurement held by the International Association for the Measurement and Evaluation of Communication (AMEC). The program highlights exceptional work while highlighting the vital importance of measurement, research, and analytics. Previously, Fullintel won one AMEC Award in 2020, in the Best crisis comms measurement and reporting category. About Fullintel: Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost-optimized media monitoring, daily news briefs, and media analysis possible. Our analysts curate print, online, social media, broadcast, and influencer opinions in real-time - compiled by technology, supplemented, and verified by humans. Where technology alone fails, your dedicated analyst has you covered. Fullintel has offices in Cambridge, USA, Ottawa, Canada, and Nagercoil, India. Contact Details Fullintel Jim Donnelly jdonnelly@fullintel.com Company Website https://fullintel.com/

December 06, 2021 09:00 AM Eastern Standard Time

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Family Gift Guide for the 2021 Holiday Season

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/HDSa4Jb_slc A new survey finds holiday shoppers are planning to spend upwards to $250 per family member this season. Lifestyle Expert, Bethany Braun-Silva has compiled a few family-focused gift ideas sure to satisfy those loved ones who’ve been on the good list this past year. GO BACK TO THE MOVIES: Reports indicate retailers are facing empty shelves this holiday season. Braun-Silva says there are ways around this problem for the average consumer, adding, “There is good news and the outlook for the holiday season is bright. First, families are looking to reunite and connect for the holidays. Second, they’re looking for fun things to do — together.” The lifestyle expert points to giving the gift of experiences as her first tip. “Who hasn’t missed going to the movies,” she asks while reflecting on the immersive, cinematic experience theatres provide with their big screens, booming surround sound and warm, irresistible movie theatre popcorn. “I recommend giving the gift of Cinemark Movie Club, a monthly in-theatre membership program that gets you free tickets, exclusive discounts, and more at all Cinemark theatres across the U.S.,” says Braun-Silva. She adds that holiday shoppers can easily buy a stress-free 12-month gift membership for $99 which comes with 12 movie tickets, 20% off concessions, waived online fees, and additional discounts! The average Movie Club member saves over $100 per year with a Movie Club membership. Braun-Silva says it’s the perfect gift for families because the whole family can benefit from the membership. As monthly ticket credits roll over to the next month if unused, members can save them up to take the whole family, waive the online ticketing fee when booking their tickets in advance and save 20% on everyone’s concessions. Moviegoers can experience all the fun with great family films coming to theatres, including Encanto, Ghostbusters: Afterlife, Clifford the Big Red Dog, Sing 2 and others. For more, go to cinemark.com/movieclubgift. Social media handles: @Cinemark FUN IN THE SUN: Braun-Silva says don’t be afraid to gift big, saying, “Just imagine the faces of your loved ones when they find out you’ve gifted them a trip to Florida.” VISIT FLORIDA is inviting travelers to gift a heartwarming trip to the Sunshine State — from relaxing beach getaways, family fun at iconic theme parks, to outdoor adventure and unique wildlife encounters. Giving a Florida vacation experience removes the stress of holiday shopping, and to make this even easier, Braun-Silver says VISIT FLORIDA has partnered with Expedia to offer up to 20% off overnight bookings at select hotels throughout the state. This includes the Melia Orlando Celebration - 30% off Family Suite, The Southernmost Beach Resort in Key West - 20% off all rooms, Legacy Hotel at IMG Academy in Bradenton, where the Golf Club features an 18-hole championship golf course, and many others. To give the ultimate Florida vacation experience this holiday season, head to Expedia.com/GiveFlorida. https://www.Expedia.com/GiveFlorida Social media handles: @VISITFLORIDA HOP ON THE WAGON: Families are planning to get out and about this holiday season and into the New Year. As a mom of two boys, Braun-Silva admits that she knows the ins and outs of traveling with children. Enjoying the journey as a family starts with the right transportation. The lifestyle expert recommends the Wonderfold W4 Elite, adding, “It’s the perfect carrier for kids. Babies and toddlers love strolling around in the WONDERFOLD Multi-Function Wagon. They’re secured in a 5-point harness and covered by a UV protected canopy. With high face to face seats with footrests, this stroller wagon makes it easy to take the entire family to the park, beach, campsite, and more!” The wagon’s user-friendly design is easily foldable with minimal assembly required. The one-step folding design allows you to fold and store it in seconds. Its adjustable push handle can be customized to accommodate different heights and needs. Another aspect that Braun-Silva loves is that it’s multifunctional, pointing out that after the kids have outgrown the stroller, the seats can be removed to transform it into a utility wagon — perfect for sports equipment, camping gear, luggage, and so much more! This brand is available on Wonderfoldwagon.com, Amazon, and other retailers. https://www.wonderfoldwagon.com/ Facebook: @ wonderfoldfam Instagram: @ wonderfoldwagon TikTok: @ wonderfoldwagon About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 03, 2021 03:00 PM Eastern Standard Time

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Holiday Hosting Made Simple

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/HPGLegjpG08 This year more than 53-million people are expected to head out and spend time with friends and family. Registered Dietitian Nutritionist, Mia Syn shares her tips for those taking on the hosting gig and setting the scene for all the fun, food, and festivities. PLAN THE MENU AHEAD OF TIME: As restrictions continue to lift, many Americans are catching up in person with extended family and friends. Syn admits hosting can feel stressful at times, especially after close to two years off, saying, “That’s why I recommend planning the menu ahead of time, including main dishes, drinks, desserts, and the overall presentation.” The Registered Dietician Nutritionist suggests kicking things off with an overflowing charcuterie board filled with a mixture of colors, textures, and flavors, including a variety of cheeses, meats, and lots of veggies. Syn says to make sure to include almonds, adding, “One of my favorites is Blue Diamond’s Wasabi & Soy Sauce Almonds. They have a kick and a salty, sweet finish. I also like the Honey Roasted Almonds for a sweet flavor with a hint of salt.” She also points to one holiday staple that helps make every gathering a success — eggnog. One brand she turns to is Almond Breeze Almondmilk Nog, calling it the perfect dairy-free version of the classic holiday beverage with the same creamy taste of traditional eggnog. “Having a few cartons of Almond Breeze Almondmilk Nog on hand will make holiday entertaining a breeze,” says Syn. These products are available at grocery stores nationwide. Consumers can also use Blue Diamond’s product locator tool to find a nearby store. https://www.bluediamond.com/ Facebook: @BlueDiamondAlmonds / @AlmondBreeze Instagram: @bluediamond / @almondbreeze Twitter: @bluediamond / @almondbreeze KEEP DESSERTS TOP OF MIND: A menu would not be complete without dessert. It may be a surprise, but Syn is a self-proclaimed “desserts girl,” saying, “They might show up last on the menu, but they’re always top of my mind.” Pies are synonymous with the holiday season, whether apple, pecan, or pumpkin, and she turns to one brand to top them with added flavor. “Reddi-wip is a delicious whipped topping to have on hand for all of your favorite desserts. What you might not know is that there are a variety of options for various tastes and dietary preferences, all with creamy, tasty flavor,” adds Syn. As a dietitian, she really likes Reddi-wip Zero Sugar. It’s a great option for anyone hosting keto-friendly guests or those wanting to cut back on added sugar. It’s made with real cream and has 0 grams of sugar per-serving. Syn also turns to the brands vegan or dairy-free options. Reddi-wip offers two non-dairy varieties in coconut and almond. Both have the creaminess without the added dairy. Shoppers can find Reddi-wip at retailers nationwide. https://www.reddiwip.com/ Facebook: @ReddiWip Instagram: @Reddiwip Twitter: @RealReddiWip STOP DOING DISHES: The Registered Dietician Nutritionist, says that planning the food, fun and festivities can be exciting, but the cleanup is often taxing and requires a lot of time. She says her final holiday hosting tip is sure to shock. “Stop doing dishes! No one likes it, and it takes time away from being with your family and friends. Instead enjoy the holiday experience,” she adds. This time of year is often busy and should be spent on special traditions, making new memories, and being with the ones you love. Syn says The Chinet® brand can help make cleanup easier so partygoers can spend more time with your family. The Chinet Classic® products are made for what’s on your menu — whether main dishes, like a roast turkey, prime rib roast, or an old-fashioned ham with brown sugar and mustard glaze, or the Chinet Crystal® products, that add a fancy touch to meals, perfect for a pork tenderloin, seared duck or scallops, or lamb with garlic and rosemary. The best part, adds Syn, “The Chinet brand helps remove all the hassle of cleanup. When you’re done eating dinner or dessert, you throw everything away and have all that extra time for family fun.” For more information, go to mychinet.com. Facebook: Facebook.com/mychinet Instagram: Instagram.com/mychinet Twitter: Twitter.com/mychinet About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 03, 2021 12:00 PM Eastern Standard Time

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Fuel Change with Your Choice at the Pump

YourUpdateTV

When it comes to saving the environment, small changes can make a big impact. Using more biofuels is a simple change that can change everything. It not only benefits the earth but also saves you money at the pump. Recently, Emily Skor, CEO of Growth Energy, teamed with YourUpdateTV on a satellite media tour to talk about the benefits of biofuels. A video accompanying this announcement is available at: https://youtu.be/baI4YTFNrjY With gas prices on the rise and holiday travel around the corner, drivers across America are looking for every opportunity to save money at the fuel pump. Many consumers today are also looking for ways that they can make a positive impact on the environment – and selecting fuel blended with biofuels, like plant-based ethanol, is a simple change anyone can make to benefit the earth. Ethanol is a simple solution toward a greener today that also provides families with the best value at the pump. Drivers with cars made in the last twenty years can see even greater savings with higher blends of ethanol like E15 – a 15% ethanol blend, also known to consumers at the pump as Unleaded88. Across the 30 states where Unleaded88 is available, it consistently sells on average up 10 cents below the price for regular gasoline – even amid this current fuel crisis. Biofuels like plant-based ethanol can reduce carbon emissions by 46% compared to traditional gasoline. And if all American drivers switched from Unleaded87 (E10) to Unleaded88 (E15), that would save consumers even more --to the tune of $12.2 billion annually in fuel costs – while reducing carbon emissions equivalent to removing nearly 4 million cars off the road each year. If you’re ready to make a simple choice toward cleaner air and more savings in your pocket, visit GetBiofuel.com or use GasBuddy to find your nearest Unleaded 88 location. About Emily Skor: Emily Skor joined Growth Energy as CEO in May 2016. She leads the country’s premiere ethanol trade association, representing 91 producers, 92 innovative businesses that support biofuel production, and ethanol supporters around the country who work to bring consumers cleaner and more affordable fuel choices at the pump. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 03, 2021 12:00 PM Eastern Standard Time

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