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4 Brits Revealed as UNiDAYS Student Women of the Year 2022

UNiDAYS

Following the launch of UNiDAYS ’ fourth annual ‘Student Women of the Year’ competition last month, UNiDAYS is pleased to announce this year’s winners. After reviewing from women studying at over 220 different universities across the globe, from Tasmania to Texas, the top prize has been granted to Yanti Peng, 21, an undergraduate at University of News South Wales and Creative Director and co-leader of ‘ Uplift ’ - who is awarded a £10,000 grant to further her impact. The runners-up, four of whom are UK based, will be awarded £1,000 each, were: Wadi Ben-Hirki (25, UK) - founder of Wadi Ben-Hirki Foundation, which focuses on gender equality, quality education and peace building. Wahdi has a masters degree from The University of Sussex in International Education and Development. Gaia Cawley (21, UK) - Psychology and Criminology student at Nottingham Trent University. After being diagnosed with dyslexia, she wanted to change the narrative of this opportunity gap. She launched a self-help YouTube channel called ‘Gaia Rose’, building a community of young people and offering resources, making education accessible to all. Saskia Chelliah (21, UK) - alongside her degree at The Royal Veterinary College London, Saskia is the Vice President of ‘Animal Aspirations’ - a student-led organisation which aims to increase diversity within the veterinary world, encouraging young children from ethnically diverse backgrounds to consider working with animals. Emily Hale (24, UK) - Physio-Therapy student and founder of ‘Build and Breathe Scoliosis’. The company holds free resources for those with scoliosis, a sideways curvature of the spine - both educational, in conversation with surgeons, healthcare practitioners and mental health coaches, alongside practical advice including stretching and self-management. Meg Phillips (23, AUS) - Electronics Engineering student at UTAS, Australia. Whilst breaking gender stereotypes, her aim is to develop a roadkill mitigation device to alleviate roadkill in Tasmania, helping to decrease mortality of Australian species (many of which are endangered/threatened) and also reduce physical and psychological injury to drivers. UNiDAYS shortlisted the six stand-out entries from all the inspiring young leaders who entered. Award-winning environmental activist, CEO and author, Maya Penn, leading British vlogger, Georgia Rankin, and Mariel Richards, CEO at Gal-Dem then decided on the winner and runners-up. Leaning into the International Women’s Day theme of #BreaktheBias, Yanti impressed the judges with her Sydney-based, student-run social enterprise ‘Uplift’ - a multi week upskilling workshop for the disadvantaged. It provides young people experiencing or at risk of homelessness with the opportunity to learn and experiment with the creative arts including Adobe Photoshop, fabric sewing, t-shirt design and screen printing. Uplift has worked with youth organisations including ‘Project Youth’ and ‘Oasis’. Rankin states, ‘It has been a privilege working with UNiDAYS on their ‘Student Women of the Year’ campaign - celebrating inspiring female entrepreneurs. All of the finalists were incredible, and it was a very tough decision to choose a favourite from all the strong entries! A HUGE congratulations to Yanti. Keep inspiring and I’m so excited to see what the future holds for you!’. As well as being crowned the Student Women of the Year winner, Yanti will also be a SWOTY ambassador for the next year, working with UNiDAYS to share her progress and inspire others. Pretty Munro, Global Marketing Director, UNiDAYS, says: “This year’s Student Women of the Year competition focused on entrepreneurship and aimed to empower those who have taken risks and made sacrifices to bring about change - overcoming stereotypes and breaking boundaries to create real value - not just economically, but societally, culturally and environmentally. This generation of students is expected to be the most entrepreneurial ever with over 54% of Gen Z wanting to start their own business. Through our competition, we wanted to inspire the entrepreneurs of tomorrow, and help make their dreams a reality. Yanti, in particular, is a great example of a role model, paving the way for the next generation of young leaders. To date, UNiDAYS has awarded £23,000 to women students to support their dreams and goals, however this year is our biggest prize fund yet. We can’t wait to see what Yanti does with it.” Running from 2 nd – 27 th March 2022, the competition was open to all women students. Centred around the theme of #BreakBoundaries, the campaign focused on individuals who are breaking it down to build it better and succeeding, putting a spotlight on those doing so to inspire others to follow. Each participant posted a short 60-second video, showcasing how they have been breaking boundaries, and outlining their plans for how they would spend the £10,000 grant to further their impact. Entrants were judged based on the content and creativity of the video, how well they explained how and what they are changing/contributing, how candidates will use the £10,000, and to what extent their project is breaking boundaries, and making the world a better place. ENDS For further information on UNiDAYS, visit www.myunidays.com. About UNiDAYS UNiDAYS is the world’s leading Student Affinity Network, with a verified global audience of over 20 million student members across 115 countries. UNiDAYS works with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, by inspiring Gen Z to discover and connect with the brands and services they need. Its global members have spent more than $5 billion through the UNiDAYS marketplace since 2018. Through its identity technology, secure brand-safe environment and marketing solutions, UNiDAYS delivers reach and engagement for brand partners, maximising sales and building long-term affinity, at scale and speed across a full range of channels. The company has over 200 staff, with headquarters in Nottingham, UK, and with offices in London, New York and Sydney. Contact Details Alan Duncan alan.duncan@myunidays.com Company Website https://www.myunidays.com/PH/en-GB

April 27, 2022 03:00 AM Eastern Daylight Time

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IMPROVING EDUCATIONAL OPPORTUNITIES FOR SCHOOL CHILDREN

Maple

Maple, a provider of reliable, remote online access for students, announced the availability of its fully portable and pocket-sized connectivity solutions for closing the digital divide in rural and low-income communities. School leaders throughout the United States can partner with Maple to take advantage of the Federal Communications Commission's (FCC) Emergency Connectivity Fund (ECF) to give students a safe and reliable home internet connection that promotes online learning and unlocks opportunities. Remote and hybrid learning is here to stay, making technology and at-home internet access essential for students to access academic resources. These basic tools that millions of students need are often unavailable to children in underserved and low-income communities, creating gaps in learning, reducing opportunities to advance, and threatening future goals. According to the Federal Communication Commission, nearly 17 million students lack at-home internet access —many of whom are from minority, low-income, and rural communities. "Education is a human right," stated Michael Kadisha, Chief Executive of Maple. "Equal access to education is, in my view, the defining civil rights issue of our time. Regardless of location or economic status, all students today must have equal access to the internet to succeed.” Maple and its leadership team have a proven history of creating solutions for education and serving students. At the outset of the pandemic, Maple provided Chromebooks and other technologies to support remote learning. They quickly realized that a computer or tablet is of little use without reliable internet access. To solve this, Maple partnered with StratusX to build the Maple Hotspot, a cellular, cloud-managed personal WiFi solution that connects students and educators to their digital classrooms from anywhere. Maple hotspots eliminate the frustration associated with slow or 'spotty' service. When students in areas with limited mobile service utilize the Maple hotspot, they can reliably access the internet whenever and wherever they want. "We are proud to partner with StratusX in this critical endeavor," Kadisha said. “Their unique patented technology prevents service disruptions as devices switch seamlessly between mobile carrier networks to capture the optimal signal at all times. This benefit is critical as it gives high-speed connectivity while avoiding downtime for students from any carrier facing weather disruptions, technical issues, or even poor reception in the students' location." "With Maple's insights, experience, and guidance in the education sector, our team designed many specific features, including cloud-managed CIPA compliance to ensure safe access to content authorized by schools," explained Raviv Laor, StratusX's CEO. "With Maple, connecting online is always available, safe, and compliant." While several other hotspot providers exist, Maple's school-centric solution uniquely addresses the needs of educators, students, and school leadership. "This turnkey connectivity solution meets the specific demands of the education sector: schools have customized features to implement certain web surfing restrictions and verification options that ensure students have safe experiences online. Most importantly, the device's proprietary SIM management technology allows schools to connect, manage, configure and operate their fleets 100% remotely," said Laor. "It is a win-win situation. Schools save time and students learn with the technology they need," Kadisha continued. "We are proud of our role in eliminating these easily addressable inequities that arise from a lack of online access and improving learning outcomes for all students." Schools may use the funds they secure through the ECF program to procure Maple hotspots. A new application window opens on April 28 and runs through May 13, where schools may request 100% funding for student connectivity needs. Maple also provides schools with white-glove service, with end-to-end assistance from government funding applications to hardware setup and device deployment. “We know that the Homework Gap is a financial and emotional burden for students," Kadisha said. "We can and will do better." About Maple Maple provides trusted technology solutions for schools, students, and libraries that bridge the digital divide by delivering high-quality internet access that unlocks valuable educational experiences for students. Please visit https://www.mapleconnect.co/. ### For more information or to schedule an interview with a Maple spokesperson, please contact Dan Rene of kglobal at daniel.rene@kglobal.com or 202-329-8357 Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.mapleconnect.co/

April 26, 2022 12:15 PM Eastern Daylight Time

Au Bon Pain Celebrates First-Ever “Sandwich Madness” Contest

Au Bon Pain

How do you fill the innovation pipeline in a supply chain-challenged world? Engage your employees and create a contest where each location is invited to create new recipes utilizing only existing ingredients. To combat supply chain issues and rising food costs, Au Bon Pain launched a “Sandwich Madness” contest, which enlisted its 3,000-plus sandwich makers, bakers and cafe employees across the nation to submit a sandwich recipe and menu description. Tapping into the talent and creativity within their cafes, contestants competed in three heated brackets, with two winners emerging in the Championship round. Today the chain announced the winners — The Ranchero Wrap and The Cleveland Fireside Egg Sandwich. Both will be featured as upcoming LTOs in late 2022. “Inflation and supply chain issues challenge all restaurants,” said Au Bon Pain Corporate Chef Anne Riley. “By tapping into our employees and their creativity with ingredients, we can offer new, craveable sandwiches without straining resources.” A panel of expert judges, including Riley, named the winning sandwiches from 45 contest entries. The Ranchero Wrap is a hot wrap featuring BBQ marinated chicken, a three-cheese blend, red bell peppers, tomatoes, red onions, arugula, ranch dressing and chipotle mayo on a whole wheat tortilla. It was co-created by Genisis Santos and Laura Lopez from Au Bon Pain’s bakery café at Bellevue Hospital, 462 First Ave. in New York City. The Cleveland Fireside Egg Sandwich is a breakfast sandwich featuring eggs, hardwood smoked bacon, swiss cheese, tomatoes, sliced jalapenos, spinach and chipotle mayo on ciabatta. Michael Thomas and Michellica Burson from Au Bon Pain’s bakery cafe at 600 Superior Avenue in Cleveland created this masterpiece. In addition to having their sandwiches featured as an upcoming LTO, each winner received a cash prize and a special trophy featuring their recipes. Genisis Santos and Michael Thomas represented their recipes at the Boston championship round. Employees from many of the brand’s 119 U.S.-based franchise- and corporate-owned locations submitted a recipe, and Riley sees team building as an added benefit of the contest. “Our teams responded with such excitement and creativity. We received so many delicious recipes,” said Riley. “Seeing both corporate-owned and franchise cafes enthusiastically collaborate made for a fun competition that will bring even more mouth-watering recipes to our guests.” Au Bon Pain (translated “from good bread”) offers gourmet convenience to travelers, students, commuters and friends. It serves quality products made from simple ingredients in locations including transportation hubs, airports, urban office buildings, universities and hospitals. See the full menu of fresh and flavorful sandwiches, breads, pastries, salads, soups and coffee or order online at aubonpain.com. Founded in Boston in 1978, Dallas-based Ampex Brands purchased the bakery cafe in 2021, catapulting the franchisee into a franchisor role and expanding its footprint internationally. Contact Details Center Reach Communication Ashley Clontz +1 210-286-0105 ashley@centerreachcommunication.com Company Website https://www.aubonpain.com/

April 26, 2022 10:00 AM Eastern Daylight Time

Retention Cloud Leader CleverTap Recognized as the “Breakout SaaS Startup of the Year” at SaaSBOOMi Awards 2021

CleverTap

CleverTap, the world’s leading retention cloud today announced it has been awarded the "Breakout SaaS Startup of the Year'' at the SaaSBOOMi Awards 2021. The awards, presented by SaaSBOOMi, an informal group of SaaS founders looking to network and learn from each other, recognizes excellence in Indian SaaS companies, their founders, and their many achievements and successes. India’s SaaS industry now boasts over $1.5 billion in annual revenues, with around 1,500+ SaaS companies as an active part of the SaaS community. Acknowledging the importance of this industry, the SaaSBOOMi Awards were launched in 2020 with a mission to celebrate the extraordinary aspirations and efforts of Indian SaaS founders. “The SaaSBOOMi Awards were introduced to recognise exemplary SaaS startups in the country that have set global standards in deep tech and cutting-edge innovation,” said Vinod Muthukrishnan, Member, SaaSBOOMi Awards team. “For the recently concluded 2021 edition, we are very happy to recognise CleverTap as the ‘ Breakout SaaS Startup of the Year.’ This accolade truly reflects the brand’s phenomenal work over the last year and its commitment to building exceptional user experiences for its customers.” “This is our first award from SaaSBOOMi and will be our most precious. Our customers make us successful and this award, which is shaped and judged by the community, underlines the importance of that bond and trust for us as a company and the partners who support us,” said Anand Jain, Co-founder and Chief Product Officer, CleverTap. “We will continue to focus on solving the problem of user retention for consumer apps of all sizes. Our goal is to be the retention category market leader, not just in India and Southeast Asia but also North America and Europe and amplify the Indian SaaS success story to a growing and global audience.” The award is just one in a string of recent accolades recognising CleverTap’s technology prowess and capabilities. More than 10,000 apps across industries and geographies use CleverTap for customer engagement and retention over 3 billion devices. Built for speed, security, and scale, CleverTap has helped customers send over one trillion messages and create about 9 million campaigns in 2021. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Contact Details CleverTap Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

April 26, 2022 02:00 AM Eastern Daylight Time

An Easier Way to Invest and Learn Along the Way from Plynk

YourUpdateTV

Would it surprise you to know that 80 million Americans are interested in investing, but don’t know where to begin? Many people might be feeling left behind or not comfortable entering the world of investing. That does not have to be the case. Financial literacy could be the key, as it empowers us to make smart financial decisions. It’s important for individuals to know it’s never too late or too early to increase their knowledge and begin their financial journey. Enter Plynk: A new investment app for beginners that helps them get started with investing, build confidence, and gain knowledge along the way. Too often, the industry has overcomplicated investing with unnecessary jargon and complex charts. By including educational content and tips throughout the app, beginner investors aren’t alone– now is your opportunity to learn how Plynk is here to help. Plynk Think allows you to learn and gain confidence by encouraging a learn-by-doing approach. In honor of financial literacy month, Plynk is offering an earn-while-you-learn offer. All you have to do is read a lesson in Plynk Think, make an investment, and you can qualify for the match. For complete terms and conditions everyone can visit PlynkInvest.com Learn more at www.plynkinvest.com A bout Plynk: Plynk is a new, no-experience-required investing app to help make investing easier for beginners. Created by people who have a passion for making investing simple, Plynk makes it easy to get started, get comfortable and get the hang of investing. Plynk offers straightforward language, clear explanations and just a $1 minimum to make it easy to begin investing. Plynk also includes tips, how-tosand easy to understand educational articles that help beginners learn as they go.Learn more at www.plynkinvest.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 25, 2022 11:00 AM Eastern Daylight Time

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Agora Data Adds Brett Beebe as SVP – Head of Corporate Business Development

Agora

Agora Data, inventor of the first -ever crowdsourced securitization, reducing interest rate line of credit and technology platform supplying book value of loans for the subprime auto industry, today announced auto finance veteran Brett Beebe as Senior Vice President, Head of Corporate Business Development. Beebe will leverage his vast industry experience to expand Agora’s reach through joint ventures and other strategic partnerships. Beebe spent more than 10 years at AmeriCredit (now GM Financial) in sales and business development leadership roles. He later held multiple senior leadership positions – including President and Chief Operating Officer – at DriverUp, an online auto finance marketplace. He’s built strategic relationships with national brands throughout his career and developed new lending channels and programs. Agora welcomes Beebe’s deep industry knowledge and indisputable track record at a fin-tech start-up. “As Agora grows, we seek to identify, partner with, and, in some cases, acquire companies that complement our mission of enabling independent dealers to maximize their growth potential,” said Steve Burke, CEO of Agora Data. “Brett is the ideal person to lead this charge. He knows how to create win-win relationships between dealers, consumers, and the industry.” Beebe noted, “Agora has already surpassed many significant milestones while providing attractive funding solutions and in-depth portfolio analytics to independent dealers and finance companies. The next logical step is to expand the company’s strategic partnerships and joint venture opportunities. It’s time to level the playing field for even more dealers and positively transform the auto industry.” About Agora Data, Inc: Agora Data’s platform delivers a suite of tools to empower independent dealers and finance companies to finance their non-prime customers. Agora’s family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth, compete, and build wealth. Powered by patent pending technology, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolios. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

April 25, 2022 09:03 AM Eastern Daylight Time

PR Expert April White to Present on ‘Is Living United Worth the Fight?’ at TEDxAlmansorParkLive

Trust Relations

Public relations industry thought leader April White is taking a stand in the fight to live united, in her virtual TEDxLive talk at TEDxAlmansorParkLive. The talk will premiere on Saturday, April 23 at 8:00 a.m. PT / 11:00 a.m. ET. White, one of only a handful of the nominated speakers chosen for the TEDxAlmansorParkLive event, will share her personal journey to overcome years of estrangement from her family over ideological differences and discuss what it takes to love and live with others, despite diverging views. Her talk on “Is Living United Worth the Fight?” combats the growing intolerance and sense of “otherhood” that divides societies and sheds light on the hard truth that we tend to disown or dislike people who represent a part of ourselves that we don’t want to admit is there. When asked about what it takes to live united, White explains that “it starts with learning how to trust and respect in your own—and each other’s—inherent value.” Further, she believes “ if we can identify how the actions of others might reflect back to us as something that exists within ourselves, we can learn to honor our own sense of wholeness, both as individuals and collectively as a society.” White believes we can more easily pinpoint what upsets or irritates us and reclaim it in a way that helps us be the change we want to see in the world and move down the path to living a more authentic life. TEDxAlmansorParkLive is an independently organized event created in the spirit of TED’s mission of “ideas worth spreading.” The TEDx program helps communities, organizations and individuals produce TED-style events at the local level, while TEDxLive events are centered around the live webcast of an official TED Conference, providing a more open and global audience through virtual attendance. For more information regarding White’s talk and to access the registration link for the upcoming TEDxAlmansorParkLive event, visit https://trustrelations.agency/landing-page-tedx-talk/. ### About April White April White is a leading public relations veteran who has nearly 20 years of experience counseling and implementing campaigns on behalf of clients across various industries, from Fortune 100 companies to startups. She has worked at the worldâs best PR agencies in New York City, including Weber Shandwick, Edelman, Rubenstein Public Relations and Spong, before starting her own firm, Trust Relations, and has represented an impressive roster of clients and their executives over the course of her career. White is a former journalist and current contributor to Forbes, NewsWeek, Entrepreneur, PRNews and PR Daily. She is also the co-host of several industry podcasts including The PR Wine Down, Hyper Busters and the newly debuted Trust Relations: The Podcast. You can connect with White on LinkedIn or reach her via email if youâre interested in booking her as a speaker. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.) About TED TED is a nonprofit organization devoted to Ideas Worth Spreading, often in the form of short talks delivered by leading thinkers and doers. Many of these talks are given at TED conferences, intimate TED Salons and thousands of independently organized TEDx events around the world. Videos of these talks are made available, free, on TED.com and other platforms. Audio versions of TED Talks are published to TED Talks Daily, available on all podcast platforms. TED's open and free initiatives for spreading ideas include TED.com, where new TED Talk videos are posted daily; TEDx, which licenses thousands of individuals and groups to host local, self-organized TED-style events around the world; the TED Fellows program, which selects innovators from around the globe to amplify the impact of their remarkable projects and activities; The Audacious Project, which surfaces and funds critical ideas that have the potential to impact millions of lives; TED Translators, which crowdsources the subtitling of TED Talks so that big ideas can spread across languages and borders; and the educational initiative TED-Ed. TED also offers TED@Work, a program that reimagines TED Talks for workplace learning. TED also has a growing library of original podcasts, including The TED Interview with Chris Anderson, WorkLife with Adam Grant, Far Flung with Saleem Reshamwala and How to Be a Better Human. Follow TED on Twitter, Facebook, Instagram and on LinkedIn. Contact Details Trust Relations April White +1 323-216-8589 april@trustrelations.agency Company Website https://trustrelations.agency/

April 21, 2022 12:59 PM Eastern Daylight Time

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REPSPERT ANNOUNCES IMPRESSIVE TAKEDOWN RATES, GROWTH, TO COINCIDE WITH UNITED STATES MARKET LAUNCH

RepSpert

RepSpert, the leading provider of online reputation management solutions and services, today announced record growth and industry-leading takedown and success rates for their existing clientele. Following its success in the Australian market, RepSpert has launched in the United States, providing small-to midsized and large enterprise customers in the US with leading reputation management and review takedown services. RepSpert has achieved industry-leading success rates on key consumer and employment review platforms, including Indeed and Glassdoor. RepSpert’s average success rates and review takedown rates have improved by 20 percent accuracy in 2022 alone, far exceeding industry standards. Additionally, RepSpert has solidified itself as one of the fastest and most effective providers of reputation management and review takedowns, improving its average takedown time to 14 days and increasing its total volume of reviews removed to over 4,000. Similar to its global customers, RepSpert offers United States customers with a content removal and optimization guarantee policy. This policy provides the customers with assurances that they pay only once their desired content and reviews are removed or optimized. Founded by Edmund Butcher and Edward Godfrey, RepSpert was established in Australia in 2020 and subsequently expanded to the United States. RepSpert has grown to become the leading provider of online reputation management solutions and services, having serviced more than 1000 SMEs, large-scale organizations and personal brands across a range of industries, including health care, education, retail, e-commerce and professional service organizations. Combining a technical and legislative approach with hands on customer service expertise, RepSpert provides clients with active monitoring, strategic counsel and 24/7 account management to optimize clients’ online reputation and ensure negative content and reviews are removed in a timely and effective manner. “We understand how critical it is for brands and employers to maintain an online reputation that is consistent with their values and operating principles,” said Edward Godfrey, CEO of RepSpert. “Our product has proven to be the most-effective reputation management and review takedown solution for customers across the world, and we are pleased that we are able to service customers in the United States with the same degree of accuracy, speed and quality that RepSpert customers across the world have come to enjoy over the previous years.” RepSpert’s suite of services optimizes critical online reputation channels for brands, including review sites, online forums, and search engines. RepSpert’s signature process includes a sound understanding of online platforms’ policies and guidelines to ensure each clients online reputation is protected to a world-class standard. For more information, visit www.RepSpert.com. ABOUT REPSPERT: RepSpert is the leading provider of online reputation management solutions and services. RepSpert provides a suite of services and technology solutions that empower brands to take ownership of the content that shapes the first impression they make online, conveying their brand in the positive light it deserves. RepSpert provides tailor-made online reputation management solutions for SMEs, large-scale organizations, personal brands, and public figures to protect and build an unblemished online presence. RepSpert has worked with more than 1000 SMEs, large-scale organizations and personal brands across a range of industries, including including health care, education, retail, e-commerce and professional service organizations. RepSpert’s suite of services optimizes critical online reputation channels for brands, including review sites, online forums, and search engines. RepSpert’s signature process combines advanced SEO methodologies, proprietary software and account service teams and strategies to ensure each client’s online reputation is protected in a world-class manner. Contact Details N6A (For RepSpert) +1 212-334-9753 repspert@n6a.com Company Website https://repspert.com/

April 21, 2022 11:00 AM Eastern Daylight Time

tvScientific Raises $20 Million Series A Funding to Drive Performance Advertising for Connected TV

tvScientific

tvScientific ( tvscientific.com ), the most sophisticated performance advertising platform built for the connected TV (CTV), announced today it has raised $20 million in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst Ventures. “Advertisers have always coveted the reach and engagement of television, but the medium’s immeasurability has made it inaccessible to all but the biggest brands,” said Jason Fairchild, co-founder and CEO of tvScientific. “We’ve unlocked the awesome power of television for all types of advertisers by simplifying and automating CTV buying and optimization while leveraging massive data to prove the value of TV advertising.” Built specifically for performance marketers, tvScientific is the first company to offer ad buying, measurement, and optimization for CTV advertising all in one platform. The tvScientific platform connects with 95% of AVOD streaming apps through direct deals allowing advertisers to successfully scale their campaigns. The platform leverages proprietary attribution technology that enables advertisers to match ad exposure to site visitations and other desired outcomes with a 1:1 deterministic ID match, giving advertisers 100% accuracy and transparency they value. The end result are highly targeted ads that can be optimized through tvScientific's proprietary automatic optimization technology to help advertisers achieve their user acquisition goals, all while giving advertisers radical transparency and complete control over their data, including access to log-level events. Television has been one of the most prominent advertising channels since the 1940s and ‘50s, but most performance-based advertisers eschew the channel in favor of digital media and other, more quantifiable channels. In the rise of CTV, which currently penetrates 94 million U.S. households, and its inherent measurement capabilities, performance advertisers face new opportunities. eMarketer predicts that CTV ad spend in the U.S. will reach $29.5 billion by 2024 — more than 40% of total TV ad spend today. “The reality is that the $72 billion U.S. television advertising market is dominated by fewer than 500 national advertisers,” said Jeff Crowe, managing partner, Norwest Venture Partners. “CTV opens the door for many new advertisers to pursue performance advertising in an effective and cost-efficient way. tvScientific has practically eliminated the friction in CTV advertising and made it far easier for businesses of all sizes to buy CTV inventory with the control, measurement and accountability they’re accustomed to getting from search and social channels.” Since launching its platform in April of 2021, tvScientific has experienced rapid growth. tvScientific offers fully managed services and also makes its technology available as a self-serve platform so marketers can bring their performance TV buying in-house at any time. The funding brought tvScientific’s total amount raised to $23 million, including a $3 million seed round from IdealabX, AperiamVentures, and angel investors from companies such as Yahoo!, Kabam, Integral Ad Science, GoFundMe and others. The company was founded by senior executives with deep roots in digital media, programmatic advertising, and ad verification, including Bill Gross, founder of GoTo.com; Jason Fairchild, co-founder of OpenX; Kent Wakeford, former COO of Kabam and co-founder of Integral Ad Science; and David Koye, former chief digital officer of SummitMedia. The company will use the new funding to grow its customer base, hire for key roles in engineering, product, data science, marketing, sales and other departments, and continue innovating the product in support of the company’s mission of making TV accessible, measurable and performant for all businesses. About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

April 21, 2022 09:00 AM Eastern Daylight Time

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