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Goodway Group Appoints Agency Veteran, Laurel Collins, as VP of Media Planning

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, has appointed industry veteran Laurel Collins as Vice President of Media Planning. Collins will oversee the media planning function at Goodway Group, establishing best practices for optimizing media investments to support clients' business strategies and goals. In her new role, Collins will be responsible for discerning how the agency can best implement clients' media strategy at a tactical level to increase performance. This will include partnering with the other leadership team members across strategy, customer experience, and activation to streamline internal processes. Collins will also work closely with the Media Planning teams to craft plans that consider the right audience profile, environment and time to expose them to key messaging, as well as the strengths and limitations of different media channels and conveying the strongest messages. Under her leadership, Goodway Group planners will have access to the support and tools necessary to develop, execute and measure client projects and campaigns effectively and efficiently. "This is an exciting time in Goodway Group's trajectory. As a long-time follower of the company's success and, at times, a client, I have always been impressed by the high-performing leadership and work," said Collins. "I look forward to working alongside Goodway Group's team of media planning experts to develop award-winning, data-led integrated media plans that solve clients' complex problems, drive growth and exceed their business goals." Collins joins Goodway Group with more than two decades of experience leading high-performing, cross-functional teams of experts in paid search, paid social, programmatic, connected TV, ad ops and analytics. A performance media and digital branding strategist, she brings with her a proven track record of building teams and exceeding aggressive revenue targets through ecommerce strategy and cross-functional digital and data expert integration. Collins will report directly to Jay Friedman, President, Goodway Group. Previously, Collins served at Publicis as National Head of Digital & Technology before being appointed to establish Publicis Media's Commerce consulting practice. Prior to this, she was National Head of Digital for Dentsu Australia. Her senior leadership roles in both holding companies and boutique agencies have driven the growth for household brands such as Samsung, Energizer, Oakley, Aldi, Fiat Chrysler Jeep, Prodigy Education, University of Phoenix, Care International, Reckitt Benckiser, Diageo, Bayer and many others. As VP of Media Planning, Collins will tap into this experience to provide a streamlined guide for structured media expansion. "Laurel has extensive expertise in digital marketing operations, digital transformation consulting and maximizing global teams to drive solutions. As we continue expanding our media strategy, she will be instrumental in positioning our planners as elites in the industry and further cementing Goodway Group as a strategic and thoughtful planning partner," said Jay Friedman, President of Goodway Group. "We are thrilled to have such an innovator join the leadership team and help drive growth for Goodway Group and our clients." About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 15, 2022 10:00 AM Eastern Daylight Time

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The Tastes of St. Patrick’s Day: Live from the Chef’s Kitchen in Ireland

YourUpdateTV

This St. Patrick's Day leave green-hued food in the past and lean into the Irish culture with dishes that go beyond corned beef and cabbage. Even if you're only Irish once a year, you'll want to observe year-round with these delicious and traditional ways to celebrate St. Patrick's Day. Live from Ireland, on March 11, Chef Catherine Fulvio, conducted a nationwide media tour to provide recipes and background on the most authentic way to celebrate St. Patrick’s Day along with insights on which products to use including telling the story of Ireland’s own, Truly Grass Fed. To check out this year’s featured recipe CHEDDAR AND CARAMELIZED ONION BARLEY RISOTTO click here: trulygrassfed.com/cheddar-and-caramelized-onion-barely-risotto Truly Grass Fed is a line of delicious premium cheese, butter, and ghee clarified butter imported from Ireland coming from cows that are indeed truly grass fed. In fact, 95% of their diet is grass. These are happy, healthy, cows roaming nearly 200 acres of lush green Irish pastures per farm for 250 days a year. All of their dairy products come from Irish family-run farms run along the eastern seaboard and into the rich green pasturelands of Ireland’s midlands. All Truly Grass Fed products are Animal Welfare Approved (by A Greener World) an independent non-profit certification program for farm animal welfare, outdoor access and sustainability. You can see the Animal Welfare Approved logo on each & every pack. The range is also non GMO Project Verified and a 1% for the Planet member. Grass fed is not just good for the animals, it’s also good for the products making for delicious cheese and butter for you & your family, all while being kinder to animals and the planet. Truly Grass Fed is dedicated to continued innovation and is excited to introduce their new spreadable butter tub hitting shelves this May. trulygrassfed.com Instagram: instagram.com/trulygrassfed Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 14, 2022 05:00 PM Eastern Daylight Time

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Investis Digital Announces Strategic Hires

Investis Digital

Investis Digital, a leading global digital communications company, announced that it has expanded its European leadership team with the addition of Ian Gardiner, UK Head of Client Services; Khaleelah Jones, Director of Digital Marketing, and Al Loehnis, an Investis Digital co-founder who is returning to the company in the position of Director of Strategic Business Development, Europe. All appointments will be based in London. Ian Gardiner joins from Homeflow, a leading provider of managed digital services to the real estate sector. At Investis Digital, Ian will serve as Head of UK Client Services and will be responsible for the delivery and development of the company’s 24/7 client service model. Khaleelah Jones is the founder and former CEO of Careful Feet Digital, a boutique London-based digital agency that was acquired by Cohesis in 2021. Khaleelah has a track record of Digital leadership and she joins Investis Digital to build out and lead the European performance marketing capabilities. Al Loehnis will focus on Investis Digital’s IR and Corporate Communications solutions as Director of Strategic Business Development. In this new role, Al will oversee the UK arm of the company’s business development team and he will support key strategic growth initiatives across the region. “We are delighted to welcome Ian, Khaleelah, and Al to the team” said Adrian Goodliffe, Senior Managing Director, Europe. “These appointments come at a time of continued growth and expansion for the company, and they reflect our commitment to increased client service, keeping our solutions ahead of the market, and delivering measurable business value. We are looking forward to a great 2022!” Commenting on his return to the business he helped start, Al Loehnis said “The experience of the last two years has forced companies to think fresh about a digital-first communications approach and we can play a pivotal role in helping our clients realise that opportunity. It’s been great to reconnect with some old colleagues and to meet so many new, talented people. It’s an exciting time to be re-joining the business and I’m really looking forward to the next leg of the Investis Digital journey.” Investis Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and Vodafone. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints. This unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500 digital experts across 9 global offices. To learn more on how Investis Digital has been powering digital communications since 2000, please visit: www.InvestisDigital.com Contact Details Investis Digital MaryAlina Mathew +1 646-766-9040 maryalina@investisdigital.com Company Website https://www.investisdigital.com

March 14, 2022 04:30 AM Eastern Daylight Time

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Turning 3/14 (Pi Day) Into a National Pizza Holiday

YourUpdateTV

Americans eat three billion pizzas a year according to recent surveys. That number could go up due to an upcoming promotion from Blaze Pizza, one of the fastest-growing pizza chains in the country. Recently, Co-Founder and Chief Culinary Officer of Blaze Pizza, Chef Brad Kent, participated in a nationwide satellite media tour to discuss turning Pi Day into a national pizza holiday and how people can qualify for $3.14 pizza for the rest of March. A video accompanying this announcement is available at: https://youtu.be/huBfS1H0Fw4 Celebrating Pi Day this year is easier than ever before. To take advantage of the Blaze Pizza Pi Day promotion, guests need to download the Blaze Pizza app and sign up for Blaze Rewards. Registration is open through March 14th. Members will receive a one-time reward on their Blaze mobile app for the special $3.14 offer, which can be used in-restaurant or online, through the end of March. This offer applies to any 11-inch pizza, and any amount of toppings. Guests are able to build their own pizza, made with fresh in-house daily dough and high-quality ingredients. Blaze provides guests with endless options for customization. Guests can combine more than 45 different options, including ingredients like roasted peppers, artichokes, roasted garlic, and plant-based chorizo, or keep it simple with a classic pepperoni and cheese pizza. They go the extra mile to make sure every customer’s taste buds are met by providing options like five crusts to choose from, including signature made-from-scratch dough and a Keto crust with 6g net carbs, as well as nitrate-free meats and fresh pizza sauce and drizzles. For more information and to participate in the biggest pizza party of the year, download the Blaze Pizza app or visit www.fire.blazepizza.com/piday2022. About Chef Brad Kent: Known as the “Head Food Guy” and the Pizza Whisperer, Chef Brad Kent Co-founded Blaze Pizza in 2012 and has helped it become one of the fastest growing pizza chains in America. He’s dedicated to using the best fresh and natural ingredients and is a graduate of the Culinary Institute of America. About Blaze Pizza: If you aren’t familiar with Blaze Pizza, or worse haven’t tried it yet(!), they are all about: Fresh made-from-scratch dough. Healthful, artisanal ingredients on the assembly line. Inventive to classic. You decide. Blazing hot oven + dedicated pizza smith + 180 seconds = fast-fire'd, perfectly crisp perfection. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 11, 2022 05:00 PM Eastern Standard Time

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ibble Announces General Availability and Super Event Feature

ibble

Learn more at www.getibble.com or sxsw.getibble.com ibble, the social media app focused on authentic conversations and engagement, is coming out stealth in style as the unofficial app of SXSW. Making the partnership even more powerful and expanding on ibble's ability to facilitate conversations, the social media app also announces the Super Events feature. "When you ask a marketer what the best way is to market, they almost always say 'word of mouth' marketing. But when you ask where they spend their money it is rarely on word-of-mouth marketing," said Raymond Kaminski, CEO, and co-founder of ibble. "The way we built ibble, companies can now see and hear the power of word-of-mouth marketing. Our Super Events feature only adds to this by showing what was most talked about at SXSW, removing the hype and getting into the conversations that matter most – yours," "We're big believers in ibble because it allows creators and brands to connect with their audience in a more authentic way compared to the social media platforms of the last decade," said Mitch Morales, Founding Partner, Managing Director at Unknown Ventures. "The new Super Event feature is a great example of how the app generates new valuable touchpoints for users by blending digital and IRL experience." ibble is built with distinct features that positively impact how, when, and why people communicate on the social media app. With ibble, you do more than simply follow, explore and share. ibble makes conversations better by allowing users to learn and gain new perspectives through friends "sparking" conversations sharing news to the ibble community or a private group of friends. Because ibble bases conversations and questions on audio or video, it is easier to see others' true perspectives, connect at a deeper level, ask questions. Experts and influencers have the freedom to choose how and when to talk with their community without losing the conversation. "Our Super Event feature allows people to dive deeper into events, connecting with brands and participants at a deeper level," said Irving Lee, Co-founder, and Head of Partnerships. "We have built an innovative platform that bridges social media, engagement, and events with Super Events that captures experiences and conversations in one single place, and that is something that has never been available before." The Super Event feature was built to connect event participants deeper with brands, the event itself, and other participants. Super Event also removes FOMO (fear of missing out) by allowing people to be everywhere at once by showcasing everything happening at the event and giving the end-user the ability to move between experiences fluidly and virtually. Through ibble, users are given the unique experience to ask event experts questions before getting on stage. With the spark feature, ibble users can spin-off conversations to share their perspectives with video or audio. More importantly, these sparked conversations continue to grow and gain depth long after the event or presentation has ended. "The Super Event feature will improve the participant experience, speaker experience, and overall event. With ibble event badge holders, creators and partners will be able to take full advantage of the event without feeling the pain of being pulled in too many directions," added Mr. Kaminski. About Ibble.io Ibble.io is the social media app that enables experts and their communities to directly engage through audio and video conversations. Ibble makes events more accessible and adds depth through back-and-forth video and audio posts. Learn more at https://www.getibble.com/ Contact Details Jason Jepson +1 949-394-7033 press@ibble.io Company Website https://www.getibble.com/

March 11, 2022 10:30 AM Eastern Standard Time

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100ms secures $20M funding round to enable the next generation of live video apps

100ms

Live Video infrastructure startup, 100ms, today announced their Series A funding round of $20M led by Falcon Edge's Alpha Wave Incubation, with participation from Matrix Partners India and LocalGlobe, along with existing investors Accel and Strive.vc. 100ms is enabling product creators to add live video interactions for online classrooms, virtual events, audio rooms, online communities, telehealth, and more. “Zoom and similar products helped us through the surge in digital adoption. We are missing one very important fact though - real 1:1 experiences cannot always be boxed into Zoom video tiles. Our belief is, going forward all companies will embed video experiences into their apps. 100ms provides the best-in-class infrastructure to power these video experiences.”, shares Abhinav Chaturvedi, Partner at Accel, on the continuation of the partnership from the seed stage. “Online gyms are asking trainees to report their injuries. Online schools are adding libraries, and enabling 1-1 help sessions. Online dating apps are looking to recreate better virtual meeting experiences. 100ms is enabling product makers to imagine and add sophisticated live-engagement, by abstracting the complexities of video streaming.” Anirudh Singh, Managing Director at Falcon Edge's Alpha Wave Incubation, commented on leading the round. With customers like WhiteHat Jr, Circle, Paytm Insider, Frontrow, and Kutumb, 100ms announced that it has witnessed over 20X growth in usage metrics over the last quarter. With this round of funding, the company aims to allow developers to build and deploy enterprise-class video applications in hours. "Mainstream video conferencing solutions are good enough, but not best-in-class for someone building a video-first business. Whether it’s online fitness, e-learning, gaming, or shopping, we’re very early in the journey of video-first experiences and the 100ms team has built a great product with phenomenal early traction. We’re excited to partner with Kshitij and Aniket in building a video-first future." said Pranay Desai, Principal, Matrix India. “Building and managing video infrastructure at scale is a non-trivial problem for most organizations”, said Kshitij Gupta, CEO at 100ms and former VP, Engineering at Disney-Hotstar. “Our goal is to make it easy for businesses of all sizes to deliver deeper-than-physical live video experiences within their products in less than half-dozen lines of code.” About 100ms 100ms aims to bring real-life interactions to the virtual world by providing world-class developer tooling for live video. Founded by engineers that built the video infrastructure at Facebook and Disney, 100ms has the vision to build rich, bespoke, and deeper-than-physical experiences for businesses and people. For more information, visit https://100ms.live or follow @100mslive. About Matrix Partners India Matrix Partners India is an investment firm with approximately $1 billion under management. Founded in 2006, the firm invests in Indian companies targeting the consumer and enterprise market at seed, early, and early growth stages. Matrix India has invested in several market-leading companies such as Ola (mobility), Dailyhunt (mobile local language platform), Razorpay (payments), OfBusiness (B2B Commerce, fintech), Five Star Business Finance (SME lending), Ola Electric (electric vehicles), DealShare (social commerce platform), Stanza Living (tech-enabled student housing platform), OneCard (mobile-first credit card), Country Delight (D2C dairy & fresh foods brand), GoKwik (e-commerce enablement platform), Captain Fresh (seafood marketplace), Bijnis (B2B platform for factories), MoEngage (intelligent marketing cloud platform), Superops (MSP software), Zupee (skill-based gaming app), Rocketlane (Customer onboarding software) and Itilite (corporate travel SaaS platform) among others. Matrix India has advisory offices in Bangalore, Delhi, and Mumbai. Matrix Partners has a global network of funds investing in the US, China, and India, with approximately $5 billion under management. Further information is available at www.matrixpartners.in. To know more about our investment philosophy & ideologies, check out the #MatrixMoments podcast. About Accel Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Accel has been operating in India since 2008, and its investments include companies like BookMyShow, Browserstack, Flipkart, Freshworks, FalconX, Chargebee, Clevertap, Cure Fit, Musigma, Moneyview, Myntra, Moglix, Ninjacart, Swiggy, Stanza Living, Urban Company, Zetwerk, and Zenoti, among many others. We help ambitious entrepreneurs build iconic global businesses. For more, visit www.accel.com or https://twitter.com/Accel_India. About Strive.vc STRIVE is a B2B/SaaS-focused fund with over 80 investments across India, Southeast Asia, and Japan, and managing over $200M in AUM. The firm has invested in several dev infra and SaaS companies in India including Hasura, Testsigma, and Classplus. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.100ms.live/

March 11, 2022 10:00 AM Eastern Standard Time

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My Code Releases New Entertainment Report that Examines Multicultural Film and TV Consumption Habits

My Code

My Code, the digital media company that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences, today released their Multicultural Entertainment report, which examines film and TV audience behaviors and attitudes among AAPI, Black and Hispanic American communities. The Multicultural Entertainment Report is the third report released since the company rebranded itself to My Code earlier this year, following its Smart Health and Wellness Tech and Smart Home Tech reports. The entertainment report adds to My Code’s growing suite of proprietary data that is designed to help advertisers better understand multicultural audiences as growing concerns of underrepresentation and lack of diversity in media have increased the demand for multicultural populations to be accurately represented. “There are fast-growing audiences who want and expect authentic representation in the content that’s produced for them to consume, especially as production companies and advertisers look to expand from COVID-19 influences in movie and TV viewing habits to reach wider audiences,” said Jennifer White, COO at My Code. “Our data illuminates the fact that multicultural audiences have specific preferences that require advertisers and studios to take a specialized approach if they’re to build authentic representation in media campaigns that are targeted at increasing diverse audiences.” The Multicultural Entertainment report was produced by My Code’s Intelligence Center, the company’s proprietary platform dedicated to providing a constant pulse on ever-changing multicultural American consumers’ sentiments, opinions, and habits. The report used data collected from over 1,000 adults representative of all main geographical areas of the United States, ages 18-64, between December 22, 2021, and January 3, 2022. The report highlights how overall growth across the AAPI, Black, and Hispanic populations outpaces the non-Hispanic White population, with 42% of the U.S. population now identified as multicultural. Additionally, growth in digital video viewership is the fastest among younger generations, with the largest shares of multicultural populations being Millennials, Gen Z, or younger. With multicultural audiences growing and younger generations consuming more media, there’s now a greater demand for accurate representation in new content than ever before, top insights include: Movies 8-in-10 multicultural adults view movies weekly, and it is clear that they value flexibility when watching movies at home, as streaming is the leading at-home movie access point. Over half of multicultural audiences watch action, comedy, drama, or adventure movies, revealing that movie genre choice is not monolithic. TV Nearly 9-in-10 multicultural adults watch TV shows weekly, and there is evidence that there is more preference for drama and action/adventure shows, with 49% typically watching each genre and 35% indicating that they typically watch sitcoms. In other words, drama and action/adventure are likely popular TV media diet staples, with other genres filling out individuals’ TV consumption similar to “surrounding content”. Representation Multicultural viewers don’t always feel understood by production studios, and in turn, studios don’t always make an authentic connection. While nearly all multicultural adults are frequent film and TV viewers, roughly 8-in-10 want to be considered during development, but only 1-in-3 feel the industry understands them. Diversity in Talent and Production Overall, multicultural audiences want more authentic representation in TV and movies; 65% want more depictions of multicultural people in ways that break down racial stereotypes, 67% want more diversity among talent playing leading roles, and 67% also want more diversity among the directors and writers that influence content. Award shows Less than half of Multicultural audiences feel that major American awards shows recognize diversity in category nominations, which is reflected in fragmented award show viewership behaviors. As a mirror for the industry, current awards show engagement reflects the role that authentic on- and off-camera representation has in audience building. To download the My Code Multicultural Entertainment Report, please visit this link to the report. About My Code My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America. Contact Details North 6th Agency for My Code +1 212-334-9753 mycode@n6a.com Company Website https://mycodemedia.com/

March 10, 2022 09:00 AM Eastern Standard Time

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ibble Launches Social Networking App Landing One Of The Largest Series Seed Funding In Texas History

ibble

ibble, a new social media app empowering people to spark conversations and ignite new ideas has received $12.7MM, the largest series seed funding round in Texas history. Leading the seed round was Drive Capital followed by TTV Capital, Unknown Ventures, and Get Engaged Media. The investment in ibble comes amidst societies overwhelming frustrations with current social media platforms as they increasingly cut content; remove conversations and restrict engagement. “ibble is a Social Media App built on the idea of learning through conversations and having the ability to talk directly with the experts without the friction that currently exists on traditional social media apps and platforms,” said Raymond Kaminski, CEO and Co-founder of ibble. “We believe that talking with your community, not at your community, through the power of audio and video can spark more meaningful conversations and create more insightful engagement." ibble’s mission is to help people connect with and learn from experts through the power of video and audio conversations. Users are able to ask experts questions directly as well as spark conversations with their peers, naturally expanding candid conversations without friction. Is an expert always right? No, of course not. We believe what makes someone an "expert" is their relentless pursuit of the truth about a certain subject and their willingness to share it. For people who have been frustrated by structured and ad focused social media platforms that stifle conversations and are not easily suited to video and audio conversations, the solution is ibble – the social media app built by a distinguished team of entrepreneurs who believe that conversations and connections must have a healthy environment to thrive and grow in this digital age. “Brands, celebrities, influencers, the news, sports figures and more are looking for new ways to engage but that is almost impossible when dealing with the limits of current social media apps and platforms,” said Irving Lee, Co-Founder and Head of Partnerships at ibble. “We built ibble knowing that authenticity is not found in a like, comment or status update, and how could it? ibble provides a platform that celebrates real conversations with real people and threads that mirror real life conversations; conversations you can jump in and out of." With ibble anything is possible through the power of conversation. Users can start a video or audio conversation about their favorite show. They can also ask their favorite influencer or celebrity a question and get a response back with a simple click of a button. ibble makes conversation easy because ibble has made conversation through social media possible, with a focus on the natural flow of conversations and questions. For brands, shows, influencers, celebrities and others, ibble has made it easy to talk with their community members directly while not having to worry about being throttled or competing brands advertised to them while they are communicating with them. About ibble ibble is the social media app that enables experts and their communities to directly engage through audio and video conversations. ibble makes events more accessible and adds depth through back-and-forth video and audio posts. Learn more at https://www.getibble.com/ Contact Details ibble Jason Jepson +1 949-394-7033 press@ibble.io Company Website https://www.getibble.com/

March 10, 2022 09:00 AM Eastern Standard Time

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Luxury without compromise: OPPO's engineers pioneered the ceramic back for Find X5 Pro

OPPO

SHENZHEN, CHINA - Media OutReach - 10 March 2022 - The new OPPO Find X5 Pro — a premium flagship handset born from never-before-seen pioneering engineering methods. Available in stunning ceramic and vegan leather, the curved nature of Find X5 Pro's rear wraps elegantly and organically around the camera housing in an innovative volcano-like design to create an utterly seamless experience, look, and feel, that no other device comes close to matching. Building on the knowledge of creating a similar curved glass rear for Find X3, engineers had to overcome even more substantial challenges to help create a zero-compromise result that met the exact specifications (while surpassing and creating many industry standards in the process). Find X5 Pro's ceramic back is made from a microcrystalline material that's calcined at a temperature of 1000-degrees Celsius to create a texture that reduces fingerprints while being twice as strong as glass, with double the heat dissipation. The downside, however, is that due to its strength, it's a very tricky and unforgiving material to work with. The thought of creating Find X5 Pro's precise, organic curved back from such a material seems impossible, but OPPO's engineers have invented a process which sees the ceramic rear panel carved like a work of art with over 2,000 individual control points used to create its seamlessly organic curves. Taming the ceramic panel posed some crucial hurdles for engineers to solve, and it took six months of research and development in molding, machining and polishing process to create Find X5 Pro's iconic curved rear. A material that's both incredibly strong and resistant to scratches and drops, ceramic is superior to glass in multiple ways, and was therefore the natural choice for a premium handset like Find X5 Pro, further pushing the boundaries of Find X3's glass design. The downside to ceramic's robust properties, however, is that it's difficult to machine, which is clearly problematic when it comes to producing Find X5 Pro's unique curved rear design. Using known existing manufacturing methods resulted in too large a cap between the ceramic rear cover and the camera housing, with less of a smooth curve gradient to boot — an unacceptable outcome. To combat this problem, engineers created a more precise machining method using two blades arranged at a precise 90-degree angle. While this improved the accuracy of the final product, however, the appearance of a straight-edged cutting line surrounding the sides of the ceramic cover, along with visible cutting marks from the machine blade lines. The solution was the creation of a completely new lift edge polishing process which refined the machined edges for a smoother, properly finished look. Initially, however, it was apparent that removing the manufacturing marks also ended up taking away too much of the ceramic material itself away, making the rear panel too small to properly fit the handset. To overcome this, engineers had to meticulously polish the ceramic's edges in multiple stages, using a four-axis polishing machine and micron-level diamond powder. Results from polishing stages were checked at regular intervals to then make minute, precise adjustments down to a staggering 0.005mm. A perfectly machined, premium ceramic rear cover that takes five whole days to produce, with a yield of 97% compared to 87%. One of the major design pain points in smartphones are their camera housing solutions. Most phones have unsightly raised bumps that dominate the design without adding excitement or finesse. Beyond the shape, OPPO's engineers had to decide how to blend the lenses into the housing itself without any ugly protrusions or camera rings. Removing the camera lens ring for a cleaner look means that the lens itself must be precisely positioned so that it's neither too high nor too low. Too high and the lens will be vulnerable to damage. Too low, it will lose the premium feeling of flushnessflow, while being able to feel a dip in the surface. The upshot of this is that the perfect placement of the camera lenses under the ceramic housing was determined to be 0.10mm, or the thickness of a human hair. As a result of direct assembly, however, this number would often reach the thickness of two hairs. This seems utterly insignificant on paper, but anything less than perfect was simply not good enough. To combat this, ceramic battery covers were split into three groups based on their incredibly small variations of thickness. The three lenses for Find X5 Pro were also grouped based on their thickness, and then matched to their closest ceramic cover to reach the perfect, precise depth in the camera housing. OPPO has invested millions to develop specialised automated equipment to group matching lenses and rear covers automatically. In a world where smartphones are churned out to offer a minimal viable experience, however, OPPO's commitment to precision and perfection stands out. Devices like Find X5 Pro are the embodiment of hard work, dedication, and countless hours spent in the pursuit of the absolute very best product possible. With new strides and discoveries being made continuously, OPPO will continue to lead the way for smartphone innovation, with new generations being built on the years of experience and learning before them. #OPPO Contact Details OPPO Media Contact press@oppo.com

March 10, 2022 08:00 AM Eastern Standard Time

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