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Kivvit Wins Five Awards At The American Association Of Political Consultants’ Pollie Awards

Kivvit

Kivvit won five awards at the American Association of Political Consultants’ Pollie Awards for its impactful work with the State of New Jersey Department of Health (NJDOH) in creating a COVID-19 public awareness campaign, and its work for the ELM Action Fund Independent Expenditure on an environmental and climate advocacy platform for Boston Mayor Michelle Wu’s mayoral race. The awards come on the heels of Kivvit winning four of the most prestigious awards in North America at PRovoke’s SABRE 2022 award ceremony earlier this month, including Best in Show. Campaigns & Elections also named Kivvit Public Affairs Firm of the Year for the third consecutive year at its Reed Awards, as well as 11 other awards across TV (English and Spanish language), online video, use of AR, and more. There were over 1,100 entries and over 200 firms competing for Pollie Awards this year, with only 11% of entries earning Gold. Kivvit’s work won the following Pollie Awards across categories: "Bold Plan" for ELM Action Fund Independent Expenditure & Mayor Michelle Wu Gold Award for AAPC North Best Digital Independent Expenditure for Local/Municipal/Mayoral COVID-19 Public Awareness Campaign for NJ Department of Health Gold Award for Best Television Campaign, Public Affairs/Issue Advocacy Division Silver Award for Best in Show, Public Affairs/Issue Advocacy Division Silver Award for Best Radio Campaign, Public Affairs/Issue Advocacy Division Bronze Award for Best Data Analytics Solution Click here to view the full list of the 2022 AAPC Pollie winners. Kivvit’s Chief Brand Strategist, Stephan Miller, was also honored as one of the 40 best and brightest professionals under 40 years old. Candidates were evaluated on their role as a strategic consultant in the industry, along with leadership and professional accomplishments in political consulting. “AAPC is pleased to recognize Stephan Miller as a member of our 2022 class of 40 Under 40 for their outstanding achievements,” said AAPC President Becki Donatelli. “Each year, this award recognizes 40 rising stars in American political consulting who have made a real difference in campaigns.” Click here to view the full list of the 2022 “40 Under 40” winners. Hosted by the only bipartisan, nonprofit organization for political professionals, the Pollie Awards set the standard for excellence in the political communications and public affairs industries. Over 250 judges evaluate entries based on creativity, production value, and effectiveness. About Kivvit Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C. Kivvit has earned over 60 awards and recognitions in the past 5 years, including Public Affairs of the Year (Reed Awards), Digital Agency of the Year (PRovoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and a Best Agency to Work For (PRovoke). Kivvit also leads O'Dwyer's national rankings of independent communications firms across multiple categories, including #1 for Real Estate Finance & Development, #2 for Energy and Non-Profit, #4 for Purpose and Corporate Social Responsibility. To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit. Contact Details Zach Silber +1 212-929-0669 zsilber@kivvit.com Company Website https://www.kivvit.com/

May 24, 2022 10:10 AM Eastern Daylight Time

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Grassroots Leaders ‘Ready for Ron’ Launch Draft DeSantis for President Committee

Ready for Ron

Today, grassroots leaders and political activists launched an official committee to encourage Florida Governor Ron DeSantis to run for President of the United States. ‘Ready for Ron’, led by senior strategist Ed Rollins – Reagan ’84 Campaign Chairman and Chairman of the leading pro-trump group in 2016, and appellate attorney and conservative activist Lilian Rodríguez-Baz, started a petition for DeSantis supporters to sign demonstrating the growing support for his candidacy nationwide. The online petition located at: ReadyForRon.com provides information about the Committee and encourages supporters to get involved with the movement to draft DeSantis for President. “Under President Donald Trump’s leadership, the United States enjoyed record unemployment, economic stability, and safety. Many are yearning for a return to these policies and the prosperity good leadership can bring,” stated Ed Rollins. “The era of President Trump was wonderful, but now, since he isn’t currently running, we must get ready for a new leader, we must be Ready for Ron. “We are undertaking a comprehensive campaign to draft Governor DeSantis to run for President of the United States,” explained Rodríguez-Baz. “We need his proven leadership to bring safety and prosperity back. With the current political and economic, crises, the American values that provided the courage for my mother and four-year-old me to get on a boat that we didn’t even know was seaworthy, are eroding. We risked everything to make it to the United States and refuse to see our country fail.” In addition to the draft petition, the ‘Ready for Ron’ campaign announced a significant advertising effort to attract more supporters to encourage Governor DeSantis to announce his candidacy. “We are hoping to build one of the biggest grassroots movements ever, Rodríguez-Baz continued. “The radical left is risking our future. We must change course immediately. While with the economy, inflation, crime, and erosion parental rights and the American way of life, we need confident, dependable, and proven leadership like only Ron DeSantis can deliver.” ‘Ready for Ron” has registered with the Federal Election Commission (FEC), whose regulations provide that “…a draft committee is a political committee that is established solely to draft an individual or to encourage him or her to become a candidate for federal office…” While ‘Ready for Ron’ is completely unaffiliated with the DeSantis campaign per federal regulations, it has taken the novel step of submitting a formal Advisory Opinion Request to the FEC seeking to share its supporter list with Governor DeSantis if the Draft succeeds and he announces his candidacy. “We hope the FEC will not stand in the way of political speech and freedom of association. Millions of Americans want Ron DeSantis to run. Signing their names to this draft petition is the ultimate act of political speech, and we should be able to give those names to the Governor if – and when – he heeds their call and runs.” Rodríguez-Baz said. “In the meantime, we remain completely unconnected entity dedicated to encouraging his candidacy. American needs his leadership now more than ever." ### Contact Details Ready for Ron Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

May 24, 2022 10:00 AM Eastern Daylight Time

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Metaverse UGC platform BUD raises $36.8M Series B

BUD

BUD, a metaverse user-generated platform, announces its $36.8M Series B round led by Sequoia Capital India with participation from ClearVue Partners, NetEase and Northern Light Venture Capital. Existing investors GGV Capital, Qiming Venture Partners and Source Code Capital also participated in the round. Founded in 2019 by former Snap engineers, Risa Feng and Shawn Lin, Singapore-headquartered BUD is a leading global metaverse UGC platform encouraging users to create and share 3D interactive experiences with its easy-to-use creation tools. To date, over 15 million 3D experiences and assets have been created on the platform and user-generated 3D assets have been traded more than 150 million times. Since its global launch in November 2021, BUD skyrocketed to the list of top 10 social apps in more than 38 countries around the world including North America, Southeast Asia and South America. With the right mix of technology and art, BUD greatly fulfills Gen Z's desire for entertainment, creation and sharing. It is becoming a preferred platform for Gen-Z and Gen-Alpha to socialize in 3D immersive worlds. In addition to customizing unique avatars, users can also create and explore millions of experiences ranging from hangout places to battle royale games. The mobile-native creation tools require no prior coding knowledge. Without providing any preset 3D templates, BUD allows creators to build 3D experiences from scratch by using geometric modules and interactive props. Apart from adding texts, pictures, music and videos to enrich experiences, lighting and sky-box can be adjusted as well to create an immersive environment. Many aesthetic scenes and interactive experiences in BUD can look like they are created using professional PC software by professionals but they are actually all created by users on their mobile devices.. BUD’s users are young and digital natives, most of whom are teenage girls who likely do not have any coding experience but are creative and love self-expression. BUD is a virtual platform for them to showcase this creativity and get to know others with similar interests. The company intends to use the fresh funding to further develop its creation tools, grow its global user base and roll out web3 products for its metaverse ecosystem. The company has revealed clear plans to launch its own NFT marketplace. "The media of the next era will not be limited to familiar forms like text, pictures or videos, but will turn to more immersive and interactive formats. BUD is such a user-generated platform for the 3D world where everyone, not just hard-core gamers or professionals, has the chance to create and share whatever they want," shared Risa, CEO and co-founder at BUD. Graduated from Cornell with a degree in Computer Science, Risa joined Snapchat’s AR Division in 2017 and worked on frontier Lens experiences prior to founding BUD. "While BUD makes 3D content creation possible for mainstream gen-z consumers, we will continue to bring blockchain to mainstream consumers and allow our creators to truly own and monetize their creations," said Shawn, co-founder at BUD. Prior to founding BUD, Shawn spent three years at Snap, working on its performance optimization, developer framework and user growth. “BUD is establishing itself as a social destination for GenZ while uniquely enabling ownership of content in the metaverse. Millions of users are creating content on BUD and sharing their creations on social media, aiding the inherent virality of the BUD platform. We are impressed by the passion with which the founders have built BUD, and are excited about their future plans for localisation and growth.” Aakash Kapoor, VP, Sequoia India. “The immersive and interactive experience created by BUD users brings happiness to GenZ around the world. We’re excited for the progress BUD has made and look forward to the launch of its new web3 products.” said Jenny Lee, managing partner at GGV Capital. “With the immersive 3D experience of the product and explosive growth among GenZ users around the world, BUD is rapidly growing as a leading UGC platform in the emerging metaverse,” said William Chen, Founding Managing Partner of ClearVue Partners. "We are excited to work with this innovative team and to bring together our resources and experience in the global consumer, media, and entertainment industries.” About BUD BUD is a leading global metaverse UGC platform encouraging users to create and share 3D interactive experiences with its easy-to-use creation tools. Former Snap engineers Risa Feng and Shawn Lin founded BUD in 2019, and have grown the firm into a team of more than 100 people strong. It is expected to reach 200 employees by the end of this year. Headquartered in Singapore, BUD will have localization teams across the world. To date, over 15 million 3D experiences and assets have been created on the platform and user-generated 3D assets have been traded more than 150 million times. Since its global launch in November 2021, BUD skyrocketed to the list of top 10 social apps in more than 38 countries around the world including North America, Southeast Asia and South America. BUD has become a digital social hub where millions of people come to create, play and hangout. Contact Details BUD Bilal Mahmood +44 7714 007257 b.mahmoood@stockwoodstrategy.com Company Website https://www.joinbudapp.com/

May 23, 2022 02:09 PM Pacific Daylight Time

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Second-Generation Minuteman Press Franchisees in Cupey and San Juan, Puerto Rico Continue Family Legacies for 27 Years and Counting

Minuteman Press International Inc

For Frances Torruellas and Tere Quiñones, owning a business runs in the family. Frances is the co-owner of her Minuteman Press franchise in Cupey, working alongside her father Juan A. Torruellas. Tere is the owner of Minuteman Press located in Hato Rey, San Juan. Both family-run franchises opened in 1995, and both Frances and Tere are proud to carry on their family legacies for 27 years and counting. Father & Daughter Team Juan Arturo & Frances Torruellas Make a Dynamic Team for Minuteman Press in Cupey Minuteman Press in Cupey, Puerto Rico, first opened in July of 1995. Juan A. Torruellas originally began looking to own a business in 1994, and he found the right fit with Minuteman Press. Juan reflects, “I was very determined to have my own business but had not defined what it would be. The year 1994 was the beginning of my journey seeking what type of business I would like to operate; I was sure that it would not be a food business but I did want a service-based business. For the past twenty years prior, I held managerial positions in finance and administration which helped me in that process. I was convinced after my participation in a franchise show in Miami, Florida, that my business would be Minuteman Press.” After several meetings with Minuteman Press representatives in Puerto Rico, Juan officially signed his agreement and entered training. Juan says, “On July 1, 1995, our presses started running. Like all beginnings, we went out day by day to present our innovative services in the printing business. By following the training and advice from Minuteman Press, we raised a bank of loyal customers, many of whom continue with us after 27 years.” In order to sustain their success and longevity, Juan talks about the need to adapt. He says, “We have recognized the need to evolve according to the needs of our customers, which is why in recent years the ‘printing on demand’ concept has been a priority in our operation, as well as offering a range of promotional products that meet the market needs.” He proudly adds, “Over the years, we have been recognized by Minuteman Press International for reaching monthly sales volumes of $250,000, as well as receiving their Customer Service Award, Top Quality Award and Top Appearance Award.” “Our philosophy has always been to treat the client honestly, to offer guidance on the best alternatives in terms of cost without affecting the quality of the product, and to have integrated services available to improve the image of each client.” -Juan A. Torruellas, owner, Minuteman Press, Cupey, Puerto Rico Second Generation in Sight Frances Torruellas first joined the team of Minuteman Press in Cupey in 2005, worked her way up from customer service to manager, and then became owner in 2018. Juan shares, “My daughter Frances Ivette joined the Minuteman Press team in the customer service area in the year 2005, a year after she attended the training in Farmingdale, where she was able to gain a broader perspective about our business. In a short time, Frances dominated the operation and became our manager. As her interest for the business kept growing, she became owner in 2018.” He adds, “I am so proud of the job she has done, and this truly is a family business.” When asked for his final reflections on operating his business, Juan says, “We must give an important and warm mention to now-retired RVP Jeff Robey, who supported us for many years. Jeff is truly special and was instrumental to our growth.” Juan concludes, “We are proud to represent a franchise in Minuteman Press International that has maintained its relevance and prestigious name throughout all of our years in this exciting and ever-changing industry.” Tere Quiñones Shares Insights on Running the Family Business and Carrying On Her Father’s Legacy as Owner of Minuteman Press in Hato Rey, San Juan Minuteman Press in Hato Rey, San Juan, Puerto Rico first opened in April of 1995. At that time, Tere Quiñones was in college and her father ran the family business. Tere says, “After I graduated from college and began to work on my Master’s degree, I helped my father out at the shop. Little by little, I learned every aspect of the business and fell in love with it. Never did I think that I would continue his legacy, and in some ways, I believe that Minuteman Press chose me.” As Tere reflects on her family’s 27 years in business, she shares the following three keys to the success and longevity of Minuteman Press in San Juan: “ 1. It’s very important to maintain an excellent group of employees, where we all feel like family. A comfortable working environment is important. If there is a good and happy staff, the daily workload feels easier. 2. Honesty. Always be honest to clients about the job request, whether it’s possible or not to meet their deadlines. That way they will always know that what you are telling them about any specifics of the job will be the truth. 3. Quality. Maintain the same printing quality, go that extra mile and make sure that even with changes in technology/machinery the quality remains the same. If there is a slight change in the quality, always contact the client beforehand let them know. Avoid surprises to your clients.” When asked about the various ways Minuteman Press in San Juan has grown, Tere shares, “Three ways we have grown over the years are by adding promotional products, doing email marketing campaigns targeting specific industries, and direct referrals from happy clients.” She continues, “Our key growth areas right now are wide format printing, hotel collaterals, and parking signage for companies. We also do a lot of Every Door Direct Mail as well as printing for schools. There is always going to be a need for printing; you just have to find what your customers are looking for.” “Our community is mixed between small businesses, schools, and seniors. We have a potpourri of walk-ins that makes every day different. Our clients have different needs and degrees of knowledge. Being able to assist them all and provide products and solutions is very satisfying.” - Tere Quiñones, Minuteman Press, San Juan, Puerto Rico Speaking of community, Minuteman Press in San Juan also stands out by making their center a place of learning. Tere says, “We have a copy center that is open to teachers and students, with special prices and offerings. It’s a nice resource for them and a great way to educate them about what we do.” Tere also appreciates the support she has received over the years. She says, “Minuteman Press International has always been present in assisting in all situations. Having a group of people that are always willing to advise us and help is definitely an advantage.” As she reflects further on the rewards of owning a business, Tere says, “The biggest reward of owning a business is having the ability to do something that you love. I also appreciate the flexibility because it’s much easier to be there for family activities and events than if you were working for someone else.” She concludes, “If you love what you do and work hard, the rest just seems to fall into place.” Minuteman Press in Cupey is located at Winston Churchill Avenue #138, Crown Hill, Cupey, PR 00926. For more information, visit their website: https://minuteman.com/us/locations/pr/cupey/ Minuteman Press in San Juan is located at Ave. Americo Miranda #1503, San Juan, PR 00921. For more information, visit their website: https://minuteman.com/us/locations/pr/san-juan20/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

May 23, 2022 10:00 AM Eastern Daylight Time

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Schools Procure Maple Hotspots to Bridge the Homework Gap

Maple

Maple, a provider of reliable, remote online access for students, announced its fully portable and pocket-sized Internet connectivity solutions, powered by StratusX, are being deployed to thousands of students to narrow the Homework Gap in the United States. Many school systems continue to work with Maple to procure CIPA compliant mobile internet hotspots using funding from the Federal Communications Commission’s Emergency Connectivity Fund (ECF). Maple leaders are encouraging schools to utilize an extension of the ECF application process (with a waiver request) to secure the funding necessary to provide students with the safe and reliable online access they need. Leading education organizations continue to work collaboratively with the public sector and private enterprise to solve these [connectivity] issues and get technology into the hands of students. The National School Boards Association has prioritized promoting digital equity and closing the Homework Gap. One of the organization’s core policy objectives is “…eliminating broadband infrastructure gaps and investing in students and families without adequate high-speed broadband and/or Internet devices...” “Without equal access to education and online resources, students in underserved, minority, lower-income, and rural communities are adversely affected,” stated Michael Kadisha, Chief Executive of Maple. “Teachers assign homework requiring access to the Internet, and students need it to learn. This is a necessity, not a luxury. It is a profound issue of fundamental fairness facing our society today and determines access to opportunities down the road.” “Access to a good education is one of the most important issues of our time, and the most pressing within it is closing the Homework Gap,” Kadisha continued. “While we are encouraged by the thousands of students, educators, families, and communities that will benefit from our technology, there is still much to do. We are looking to partner with more schools to utilize the ECF program to request 100% funding for student connectivity needs.” Maple leaders are currently working with schools that missed the May 13 deadline to utilize the Emergency Connectivity Fund extension. Waivers are available, but schools must act quickly. There is a 30-day window remaining to submit funding applications. “Working together, we will eliminate inequities and close the Homework Gap as we reliably connect students and educators from anywhere,” Kadisha continued. Many schools have already worked with Maple to procure hotspots for thousands of students utilizing the ECF application process. Education leaders chose to work with Maple based on superior technology and the company’s commitment to bridging solutions for education. Maple and its leadership have a proven history of philanthropy, advocating for education, and serving students. Maple’s parent company developed Treedom, a leading service-based scholarship platform. Through these initiatives, Maple recognized that while students wanted to access their educational resources, they had no or poor connectivity at home. “The stories of entire families relying on one caregiver’s cell phone or public WiFi to complete assignments is troubling. While the loss of learning and economic opportunity is measurable, the inequity for students who only want a fair shot to learn is not. We remain committed to addressing this injustice,” Kadisha said. Maple hotspots eliminate the frustration associated with slow or ‘spotty’ service. Students in areas that struggle with broadband access, when utilizing Maple technology, can reliably access the Internet securely whenever and wherever they want. Devices switch between mobile carrier networks to provide the best possible signal. This benefit prevents disruptions that may arise with any carrier resulting from weather or technical issues. With Maple connections, the Internet is always available for students. About Maple Maple provides trusted technology solutions for schools, libraries, students, and educators that close the digital divide by delivering high-quality internet access and valuable educational experiences to students. Please visit https://www.mapleconnect.co/. ### For more information or to schedule an interview with a Maple spokesperson, contact Dan Rene of kglobal at daniel.rene@kglobal.com or 202-329-8357. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.mapleconnect.co/

May 20, 2022 10:30 AM Eastern Daylight Time

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Retention Cloud Leader CleverTap Acquires Leanplum

CleverTap

CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 19, 2022 08:17 AM Eastern Daylight Time

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GLOBAL LICENSING RIGHTS TO HISTORIC ITALIAN AMERICAN NEWSPAPER AMERICA OGGI PURCHASED BY NORTH SIXTH GROUP; TO LAUNCH AMERICA DOMANI

North Sixth Group

North Sixth Group announced today it has purchased the exclusive global licensing rights to the leading Italian American newspaper America Oggi and invested in the revival of the historic Il Progresso Italo Americano (“Il Progresso”). Both will be integrated into a newly created digital community launching this summer called America Domani (“Tomorrow”). America Domani will be launched in summer 2022 as the leading digital media community for the 17 million Americans of Italian heritage and millions more who have a love and affinity for Italian culture. Staying true to the “Domani” name, which means “Tomorrow” in Italian, America Domani will showcase an array of engaging content from top Italian American influencers and personalities, including news, food and wine, culture, travel, comedy, language, sports and entertainment, and more. Both America Oggi and Il Progresso will be integrated into America Domani as special sections. America Oggi will be published as a daily news and current events section with the latest updates from Italy. The Il Progresso section will feature historical content, vintage footage, interviews and interactive media chronicling the Italian American journey over the past centuries. America Oggi was founded in 1988 and has grown to become the most popular daily Italian language newspaper in the world outside of Italy. Il Progresso was founded in 1880 and for generations of Italian Americans, served as the most trusted and highly circulated daily newspaper, engaging millions of readers and leading advertisers from across the world. “Beginning in the 19 th century, Il Progresso and America Oggi became indelible parts of the Italian American experience,” said Massimo Basile, renowned journalist for La Repubblica and other leading Italian publications. “North Sixth Group’s vision for America Domani will pave the way for current and future generations and the restoration of these historical titles within the community will be a critical link to the heritage of brands that are as synonymous with the Italian American experience as any others in the world.” Media industry veteran Al DiGuido has been appointed CEO & Publisher of America Domani. DiGuido’s career is highlighted by serving as Publisher of Ziff Davis’ Computer Shopper, which was the world’s largest PC magazine. He then founded Bigfoot Interactive, subsequently becoming CEO of Epsilon Interactive following its acquisition of Bigfoot for $120 million. “As a proud Italian American, it is an honor to bring together Americans of all backgrounds who share a passion and love for Italy,” said Al DiGuido, CEO & Publisher of America Domani. “The history of Italy and the stories of the millions of Italians who have sacrificed to achieve the American Dream have been told through the pages of America Oggi and Il Progresso. We will carry this legacy forward proudly as we marry them with America Domani to create the leading digital platform for future generations.” “Regardless of blood lines, every American is proudly Italian in some way. Despite the mass influence and affinity for Italian culture, there is a longstanding void in serving this community through digital content,” said Matt Rizzetta, Chairman of North Sixth Group. “Our investment in America Domani is one of the most significant in the history of Italian American media as it will bring to life the beauty, authenticity and richness of Italian culture through two of the most historic brands that have been cherished by generations of Italians living abroad.” To sign-up for notifications ahead of America Domani’s launch this summer, visit www.americadomani.com. For advertising inquiries, visit www.americadomani.com/advertise. # # # ABOUT AMERICA DOMANI: America Domani is the leading digital media community for the 17 million Americans of Italian heritage and millions more who have a love and affinity for Italian culture. Staying true to the “Domani” name, which means “Tomorrow” in Italian, America Domani showcases a wide array of engaging content from top Italian American journalists, influencers and personalities, including news, food and wine, culture, travel, comedy, success stories, entertainment and more. America Domani was created through purchasing the licensing rights to the historic America Oggi newspaper and the revival of Il Progresso Italo-Americano. Both titles live proudly on the America Domani platform as dedicated sections for current events and historical content chronicling the Italian American journey over the past centuries. ABOUT AMERICA OGGI: America Oggi is the leading daily newspaper serving the Italian community abroad. America Oggi was founded in 1988 and has become the most trusted daily newspaper for Italians living abroad who want to stay connected to Italian news and culture. ABOUT IL PROGRESSO: Founded in 1880, Il Progresso Italo Americano (“Il Progresso”) was the leading daily newspaper for Italian Americans in the 19 th and 20 th centuries. Il Progresso chronicled the Italian American journey and played an important role in the households of millions of Italians living abroad. ABOUT NORTH SIXTH GROUP: North Sixth Group is a family office operating company with wholly owned and minority interests in a variety of investments across media, marketing, technology and sports and entertainment. Additionally, North Sixth Group dedicates financial and human capital resources to community-based initiatives geared toward Passion, Purpose and Progress. Contact Details N6A (For North Sixth Group) +1 212-334-9753 NSG@n6a.com Company Website https://northsixthgroup.com/

May 19, 2022 08:00 AM Eastern Daylight Time

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Velocity Global raises $400M in Series B growth round

Velocity Global

Eldridge and Norwest Venture Partners lead funding round Achieves multi-billion dollar valuation, a 7x increase in one year Investment boosts the company’s Global Work Platform™ that enables businesses and talent to work with anyone, anywhere, anyhow Velocity Global, the leading provider of global talent solutions, announced today that it raised $400 million in its Series B funding round, increasing the company’s valuation seven-fold since the same time last year. This second round of funding is led by Eldridge and Norwest Venture Partners which join Series A investor FFL Partners on Velocity Global’s board to lend their deep expertise in the areas of technology, future of work and global scale. The company retains majority ownership and founder Ben Wright continues as CEO and chair of the board of directors. “This is a pivotal moment for our company in the midst of a paradigm shift for employers and talent,” said Wright. “Access to work is no longer limited by borders or the star you are born under as the adoption of global talent accelerates. In March, we tripled the number of new supported talent on our platform compared to the same time last year, and the momentum continues to build. Eldridge and Norwest Venture Partners join FFL Partners to invest in people’s lives and the future of business. Massive kudos to our team for this achievement on our way to even greater heights.” Profitable since its founding in 2014, Velocity Global more than doubled its client roster over the past year, tripled the number of new supported talent on its platform, and will reach an annual net revenue run rate of $200 million by midyear as it continues to scale rapidly. “Velocity Global’s proven technology platform is positioned to transform the future of work, offering businesses a frictionless solution for building and expanding their teams,” said Todd Boehly, co-founder and CEO of Eldridge. “We are proud to partner with Ben and his team as demand continues to grow for best-in-class workforce solutions that support organizations looking to scale across the globe.” Parker Barrile, partner at Norwest Venture Partners, joins the Velocity Global board as a director. Barrile is the former vice president of product at LinkedIn who oversaw 20-fold growth as the company went public. “Velocity Global has a rare mix of scale, growth, and profitability that attracted us to be part of the next phase,” said Barrile. “The company is led by a strong leadership team with an ambitious roadmap, and we look forward to partnering with them as they accelerate the future of work.” The company’s Global Work Platform™ seamlessly connects employers and talent worldwide through proprietary cloud-based talent management technology, personalized expertise, and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record (EoR) and Contractor Management, to help thousands of companies compliantly onboard, manage, and pay full-time and part-time talent, contractors, and freelancers in more than 185 countries and all 50 United States. Velocity Global serves more than 1,200 clients and over 7,000 supported employees worldwide. The Velocity Global team is more than 700 employees strong in 47 countries across six continents with plans to more than double the number of employees by the end of the year. In 2021, the company successfully completed acquisitions of iWorkGlobal and Shield GEO that added capabilities to its Global Work Platform. Velocity Global will use the funds to continue enhancing the customer experience for both businesses and talent. The company will make further strategic investments in technology, sales and marketing, as well as potential future acquisitions to execute on its vision to provide a frictionless solution for businesses and talent to work with anyone, anywhere, anyhow. FT Partners served as exclusive strategic and financial advisor to Velocity Global on this transaction. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. The platform offers a full suite of talent solutions, including global Employer of Record and Contractor Management, to help companies onboard, manage, and pay talent in more than 185 countries and all 50 United States. Thousands of brands rely on Velocity Global to build international teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a "Leader" in Global Employer of Record Services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information, visit velocityglobal.com. About Eldridge Eldridge invests in businesses across the Insurance, Asset Management, Technology, Mobility, Sports & Gaming, Media & Music, Real Estate, and Consumer landscapes. The firm seeks to build and grow businesses led by proven management teams that have demonstrated leadership and experience to scale an enterprise. Eldridge is headquartered in Greenwich, Connecticut, with additional offices in Beverly Hills, New York, and London. To learn more about Eldridge, please visit www.eldridge.com. About Norwest Venture Partners Norwest is a leading venture and growth equity investment firm managing more than $12.5 billion in capital. Since its inception, Norwest has invested in more than 650 companies and currently partners with more than 200 companies in its venture and growth equity portfolio. The firm invests in early- to late-stage businesses across a wide range of sectors with a focus on consumer, enterprise and healthcare. The Norwest team offers a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest has offices in Palo Alto and San Francisco, with subsidiaries in India and Israel. For more information, please visit www.nvp.com. Follow Norwest on Twitter @NorwestVP. Contact Details Corporate Communications Anja Koltes +1 720-650-4348 news@velocityglobal.com Eldridge Nadia Damouni +1 212-518-8012 ndamouni@prosek.com Norwest Venture Partners Kate Dishaw +1 650-321-8000 kdishaw@nvp.com Company Website https://velocityglobal.com/

May 18, 2022 07:01 AM Mountain Daylight Time

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My Code Appoints Award-Winning Strategic Leader Ginny Yang as Vice President of Marketing

My Code

My Code, the largest multicultural digital media platform in the United States that enables brands, agencies, publishers and storytellers to decode and connect with multifaceted and diverse audiences, today announced the appointment of Ginny Yang as Vice President of Marketing. Yang brings nearly two decades of expertise and leadership in publishing, tech and entertainment and will lead My Code’s marketing initiatives to further support the company’s growth at a pivotal time in multicultural advertising. In her new role at My Code, Yang will be directly responsible for developing and driving the company’s product positioning, messaging and thought leadership. She will define the roadmap for new category offerings with the objective of accelerating growth and driving client satisfaction. Yang, a graduate of Brown University and Columbia Business School, has worked at leading media and publishing companies, including G/O Media, HuffPost, The New York Times, Viacom’s MTV Networks and most recently, Viant Technology. Her specialties lie in digital advertising, content marketing, sales development and brand management. “Over the course of her career, Ginny has built strategic partnerships, executed effective campaigns and led successful teams,” said Jennifer White, COO of My Code. “We happily welcome the addition of Ginny to our team, especially as we enter our next phase of growth as a company. We’re building our presence in the market and her unique expertise, which has been collected throughout her extensive career and conveyed through her dynamic leadership style, will help us get there.” Yang has deep experience overseeing and executing high-impact initiatives, having led the development of the first native advertising campaign at The New York Times with Dell during her time at the company. While at G/O Media, she launched The Root Institute with Target, which was recognized as a Webby Award Finalist. She also has experience leading Emmy-Award winning programs, as she managed the online community, Think MTV, for young activists at Viacom, which ultimately received the award for Best Community Service Campaign. “Bringing authenticity to multicultural marketing is crucial and something I’m excited to focus on in my new role,” said Yang. “I’m looking forward to having the opportunity to work alongside minority-owned and led publishers and creators to help brands engage diverse audiences in a genuine way and bring visibility to these groups.” The addition of Yang to My Code’s leadership team comes at a time when the company is quickly growing in size and expanding its offerings. Most recently, My Code announced its acquisition of Impremedia, the leading Hispanic news and information company, making My Code the owner of the most widely-read and respected Spanish-language daily newspapers and digital media outlets in the United States. My Code also added W Code to its growing suite of established and notable Cultural and Affinity Codes in March, a new entity for brands to deliver authentic messaging to the increasingly diverse female profiles. It plans to continue broadening this list, which is also inclusive of H Code, B Code, and A Code, reaching Hispanic, Black and AAPI audiences, to provide visibility and empowerment to diverse communities and audiences. To learn more about My Code, please visit www.mycodemedia.com. About My Code My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America. Contact Details North 6th Agency for My Code +1 212-334-9753 mycode@n6a.com Company Website https://mycodemedia.com/

May 18, 2022 09:00 AM Eastern Daylight Time

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