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Comcast Announces Major Fiber Network Expansion in UT

Comcast Utah

Comcast announced today it will continue to significantly expand its next-generation Xfinity network across several Utah counties over the next three years. The media and technology company will invest more than $138 million to install hundreds of miles of new fiber highways capable of delivering multi-gigabit speed. The planned expansions add to Comcast’s ongoing $500 million investment in Utah over the last three years. In 2024, Comcast’s fiber network expansion will include communities in the counties of Box Elder, Davis, Salt Lake, Summit, Tooele, Utah, Wasatch, Weber and Utah County, parts of which already have access to Xfinity and Comcast Business services. These locations will have the foundational next-generation network in place to begin deploying DOCSIS 4.0, setting the stage for the introduction of new symmetrical multi-gigabit Internet options. “Comcast’s $138M multi-gig speed fiber network expansion in Utah is a visionary investment in our state’s future,” said Utah Governor Spencer Cox. “By bolstering our fiber infrastructure, we’re not just enhancing connectivity; we’re future-proofing Utah’s economy and ensuring more Utahns have access to the digital opportunities of tomorrow.” “Reliable high-speed Internet is essential in today’s digital economy, which is why Comcast continues its commitment to connect more Utahns to the moments that matter most,” said J.D. Keller, Senior Vice President, Comcast Mountain West Region. “By establishing the best broadband infrastructure today, we are securing the economic prosperity of these communities for tomorrow.” Comcast’s commitment to new communities goes beyond the build, addressing digital opportunities in communities through Project UP, the company’s $1 billion dollar commitment to help tens of millions of people connect to the Internet and build futures of unlimited possibilities. Last year, Comcast Utah invested more than $4.6 million dollars to help local community organizations provide hands on digital skills training, offer workforce development/readiness workshops and other tech education to students, adults and people with disabilities. The funding also supports ongoing efforts to build awareness about affordable connectivity services like Internet Essentials, which offers eligible households high-speed Internet for $9.95/month or Internet Essentials Plus for $29.95/month. Affordable computers are also available through Internet Essentials. “Comcast’s major fiber network expansion in Tooele heralds a new era of connectivity for Tooele County,” said. Andy Welch, Tooele County Manager. “With this expansion, we’re not just bridging the digital divide; we’re laying the foundation for our community’s future. As the fastest growing county in Utah, Tooele is poised for unprecedented population growth and business development. This investment ensures we have the infrastructure in place to support and empower every resident and entrepreneur as we pay the way for a vibrant, connected future.” Through Project UP, Comcast is partnering with the Boys and Girls Clubs of Greater Salt Lake to offer youth opportunities to develop the technology skills necessary to compete in today’s competitive workforce and obtain sustainable employment. Over the last two years, Comcast provided $140,000 in cash and in-kind to Utah Boys and Girls Clubs to fund technology training and six community WiFi-connected Lift Zones so families can get online when they need it most. One of those Lift Zones is the Tooele Boys and Girls Clubs, where Comcast is supporting their STEM learning – specifically in Esports. "Comcast's network expansion is pivotal for Tooele Youth," said Amanda Hughes, Boys & Girls Clubs of Greater Salt Lake, CEO. "With this project and the new Comcast Lift Zone, we're not just connecting homes; we're overcoming the digital divide. Partnerships – like this one with Comcast – empower our young minds with vital tech skills and ensure access to the tools they need to thrive in today's digital landscape." For more construction details and updates, visit https://utah.comcast.com/network-expansion/ Powered by Xfinity Comcast’s network and Internet experience are powering homes today and into the future. Ultimate Capacity: Xfinity customers connect more than 1 billion devices across the company’s network annually. With the next-generation Xfinity gateways we deliver the most advanced WiFi technology carrying three times more bandwidth to power streaming, gaming, videoconferencing, and more, simultaneously. Fastest Internet: Approximately a third of Xfinity Internet customers subscribe to gigabit speed products. Recently Comcast connected the first customers in the world to a DOCSIS 4.0 connection, delivering symmetrical gig speeds over existing connections in customers’ homes with plans to continue to rollout these speeds across the country over the coming years. Unprecedented Coverage: The latest Xfinity Gateway provides a more reliable connection throughout the home. Customers can get wall-to-wall WiFi coverage with a powerful WiFi Boost Pod that extends coverage to hard-to-reach areas of the home. Most Reliable Connection: Comcast is scaling the nation’s largest and most reliable network that passes 62 million homes and business and counting. The company launched Storm-Ready WiFi, a new device that comes powered with cellular and battery backup to help keep customers connected even when the power goes out. Ultra-Low Latency: The Xfinity network and the latest Xfinity Gateway are a powerful combination that deliver ultra-low latency for those moments when response times matter most like video games, a fast-growing category with Xfinity households averaging more than one gaming console per home. The Xfinity network is also self-monitoring and uses artificial intelligence to detect potential problems before they arise, delivering a reliable connection that is up and running in customers’ homes 99.9% of the time. For local businesses, Comcast Business offers a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest-growing providers of Ethernet services. Contact Details Deneiva Knight +1 520-345-9792 deneiva_knight@comcast.com Company Website https://utah.comcast.com/

May 22, 2024 03:00 PM Mountain Daylight Time

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Jessica Dalziel Elevated to Chief Client Officer at Avenue Z

Avenue Z

Avenue Z, a strategic marketing and communications company announces the appointment of Jessica Dalziel as its Chief Client Officer. Dalziel brings over 15 years of experience in unlocking top-tier solutions, fostering innovative thinking, and harnessing exceptional talent across strategic accounts. With this appointment, she will oversee the full breadth of client relationships across the Company. "Our strategy revolves around nurturing the growth and success of our clients across multiple channels. To accomplish this, we're embracing a more client-centric approach than ever before," stated Jeffrey Herzog, Chairman and CEO of Avenue Z." Jess’ natural leadership talents and steadfast connections bolster and accelerate our commitment to industry-wide revolution, amplifying customer experiences along the way." Dalziel will enhance client experience through solutions tailored to each client's unique needs and business goals, elevate service delivery standards, and fortify Avenue Z's reputation as a trusted advisor in the industry. In this role, Dalziel will report to the company’s COO, Dave Johnson. “Jess has been pivotal in shaping NightWise’s strategic marketing initiatives, elevating our brand's presence, and fostering smooth, productive collaborations with her exceptional talent and friendly demeanor”, said Danny Rinaldi Founder & CEO of NightWise. "Her adept management of complex projects has positioned us as frontrunners in the sleep industry, while her partnership with every team member has greatly contributed to our successes." Dalziel shared, “Many agencies focus solely on advancing technologies such as AI or the latest trends. A successful client strategy harnesses both but never loses sight of human empathy and trust. It delves into the intricacies of each client's needs, enabling our teams to tailor solutions that resonate on a deeper level and drive impactful results. I’m thrilled to leverage my background to strengthen our client relationships and bring unparalleled value alongside the talented team at Avenue Z”. Before joining Avenue Z, Dalziel served as the VP of Strategic Accounts at Investis Digital in New York. In this role, she spearheaded business growth, innovative processes, and resources, with a keen focus on business development and nurturing client relationships. Prior to that, Dalziel held value-creation positions at Isobar, a dentsu company, where she adeptly coordinated project plans on a global scale, seamlessly integrating them across diverse stakeholders. Dalziel earned her MBA from Trinity College Dublin, Ireland, and a bachelor's degree in Advertising from Grand Valley State University. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Boston, Orlando, Miami and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z Madeleine Worrall +1 817-808-1521 madeleine.worrall@bevelpr.com

May 21, 2024 09:35 AM Eastern Daylight Time

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Mediazest's Geoff Robertson on audio-visual solutions for big brands and market expansion

Mediazest PLC

Mediazest PLC CEO Geoff Robertson gives Proactive's Stephen Gunnion an overview of the company's operations and recent developments. Mediazest, an audiovisual solutions provider, operates in markets such as retail, automotive showrooms, and workspace offices. The company, established nearly 20 years ago, counts well-known brands like Pets at Home, Hyundai, and Jaguar Land Rover among its clients. Mediazest focuses on a holistic, consultative approach, ensuring high-quality delivery and ongoing support. Robertson highlighted the company's European expansion with a Dutch subsidiary established in late 2022, which has enabled better service for EU clients. Following a challenging 2023, Mediazest has seen improvements in 2024, with a positive trading update indicating a strong first half and a promising second half of the year. Robertson mentioned the potential for both organic growth and acquisitions to expand their market presence, noting the ripe conditions for consolidations within the industry. Looking ahead, Mediazest aims to capitalise on opportunities in digital signage, electric vehicle showrooms, and hybrid meeting technologies. Robertson expressed optimism about the company's ability to leverage these trends and deliver value to its clients. Contact Details Proactive UK Proactive UK +44 20 7989 0813 UKEditorial@proactiveinvestors.com

May 17, 2024 02:44 PM Eastern Daylight Time

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How WiSA Technologies’ (NASDAQ: WISA) Latest Product, WiSA E, Is Revolutionizing The Audio Industry

Benzinga

By Faith Ashmore, Benzinga WiSA Technologies (NASDAQ: WISA) has emerged as a leader in the audio and video entertainment sector through its pioneering wireless technology. With its latest innovation launched in 2023, WiSA E, the company looks poised to revolutionize the industry and solidify its position as the premier solution for high-quality wireless audio for home entertainment (across multiple channels). This innovative spatial audio technology offers up to eight independent channels of HD audio, providing an immersive listening experience. WiSA E transmits and receives uncompressed 24-bit 48 kHz sound over a 5 GHz Wi-Fi network. As a result, users can enjoy high-quality audio without any lag or latency issues. One of the key features of WiSA E is its interoperability with other certified WiSA E-enabled devices. The WiSA Association has established an interoperability standard that certifies products as compatible with each other, thus creating an industry benchmark for superior audio quality. This means that WiSA E-enabled products can work flawlessly with any other certified WiSA E-enabled device, providing a hassle-free setup. “This is a game changer in the industry,” shared Brett Moyer, CEO of WiSA Technologies. “WiSA E will be used by a major CE manufacturer to embed high-quality immersive audio functionality in their devices – functionality that can be activated by the consumer in their home. This is significant because this new model seeds the market with WiSA E and gives the consumer the ability to upgrade their home entertainment system at any time they choose. With this model, WiSA has a built-in aftermarket revenue stream for the major consumer electronics TV, projector, and set-top manufacturers with each activation of its software. This was a strategic move for WiSA Technologies to convert its award-winning hardware into a software model.” WiSA Technologies Has Always Focused On Elevating Industry Standards From the beginning, the company focused on assembling talented teams across various departments, including research and development, sales, marketing and management. This strong foundation allowed WiSA to consistently prioritize innovation and deliver superior entertainment experiences. The formation of the WiSA Association was a pivotal moment in the company's trajectory. With over 70 members, the association has helped foster relationships with leading consumer electronics manufacturers. To ensure the success of WiSA E, WiSA Technologies has also introduced the Propel program, which encompasses several strategic initiatives. These initiatives include efforts to standardize industry solutions, achieve consistent revenue performance, reduce infrastructure costs and maximize long-term shareholder value. By forging partnerships with TV/audio speaker and chip manufacturers, WiSA Technologies aims to create new revenue streams through enhanced WiSA E technology. The company has developed stringent specifications compliance and fostered close working relationships with consumer electronics manufacturers and chip makers, enabling WiSA to produce high-volume, lower-cost solutions that will have a direct impact on the company's bottom line. By expanding interbrand operability among premier audio manufacturers and delivering premium technology solutions to mass-market audio systems, WiSA is solidifying its position as an industry innovator. Featured photo by Mollie Sivaram on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

May 17, 2024 08:25 AM Eastern Daylight Time

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THE MTV OF INDEPENDENT FILM!

YourUpdateTV

The 6th Annual Transparent Film Festival is set to take place at the iconic Producers Club in midtown Manhattan's Theatre District on June 13th, this festival will not only feature some of the best in Indie Film from over 1000 submissions world-wide but will also include the launch of ABFAB.COM, it’s digital app free streaming platform. ABFAB.COM aims to be the go-to hub for indie filmmakers, akin to what MTV did for musicians when it debuted in 1981, but with an expanded scope. With a commitment to showcasing diverse talents from across the globe, ABFAB.COM is not only partnering with festivals like Transparent Film Festival but also welcoming submissions directly from content creators. Phase 2 of its launch will broaden its scope to include comedians, theater groups, musicians, and more, in line with the original MTV ethos of celebrating creativity in all its forms. Brian McLane, the founder of Transparent Film Festival, emphasizes the need for platforms like ABFAB.COM to provide exposure and recognition to independent filmmakers, echoing the success of the festival in highlighting the abundance of talent in the indie film scene. Through ABFAB.COM 's 24-hour streaming network, every content creator will have a chance to display their work without the clutter of an app. “We want to do everything we can to promote independent filmmaking and independent filmmakers, so having been around when MTV first came out and seeing what that did for the music world, we wanted to create ABFAB.COM so all types of films from all over the world will have a home and a place to get exposure”, said McLane. Embracing the spirit of MTV's on-air VJs, ABFAB.COM is gearing up for worldwide auditions to find presenters who embody unity and individualism, much like the iconic personalities of MTV's golden era. Festival Co-Founder, Michael Farr said “It’s a cool time for content creators and on-air personalities so in addition to in-house productions like “Director’s Spotlight hosted by James Ylisela,” other ABFAB.COM original programming, plus the amazing content that gets submitted to us, we will pay homage to the MTV era by casting VJ’s to intro films and host content on the channel. As submissions for the 6th Annual Transparent Film Festival are now closed, the festival's commitment to reviewing every film in its entirety sets it apart, providing valuable feedback to content creators and ensuring a fair evaluation process. ABFAB.COM seeks to offer viewers an alternative to mainstream platforms, focusing on independent content creation and delivering a quality viewing experience. Festival Judge, Marc Mifsud said “We take great pride in the fact that we review each and every film that is submitted and provide direct feedback to filmmakers, I think the people who submit feel good knowing that their film will be reviewed and not just end up in a pile of films that never get a chance to be truly judged.“ For tickets to this year's festival or more information about Transparent Film Festival and ABFAB.COM, visit www.transparentfilmfest.com Don't forget to tune in to Transparent TV on Manhattan Cable Channel 34 Spectrum every Friday night at 12 midnight ET. About Transparent Film Festival: Founded by Brian McLane, Transparent Film Festival celebrates independent filmmaking by honoring each submission with a thorough review process that includes full viewing of every film submitted. With over 2500 films submitted in its first five years, the festival remains dedicated to its mission and is now in its 6th year, aiming for IMDb certification. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 16, 2024 02:40 PM Eastern Daylight Time

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Shareholder Warns Maker of Oreo That They are Endangering Their Brand

NLPC

Following the viral online ad it released about Oreo and its troubling partnership with LGBTQ advocacy group PFLAG, National Legal and Policy Center has published a follow-up video to promote a shareholder proposal it will present on May 22 at the annual meeting of Mondelez International, parent company of the cookie brand. NLPC’s resolution calls upon the multinational snack giant to scrutinize areas of risk where it has engaged in disturbing relationships with outside organizations, such as the one Oreo has with PFLAG. Other examples in the proposal cite Mondelez’s support for the Marxist, anti-law enforcement group Black Lives Matter Global Network Foundation, and the company’s partnership with the anti-Semitic UN Human Rights. “Mondelez is carelessly dashing through the consumer market dropping mines that very well could end up as tripwires for themselves,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “It’s not surprising since Chairman/CEO Dirk Van de Put also serves on the board of Anheuser Busch InBev, the company that self-inflicted the greatest brand destruction in many years last April with Bud Light.” As NLPC pointed out with its Oreo video released in February, PFLAG condones gender transition treatments for children as young as three years old, and battles to make sure books with explicit content are allowed in public schools and libraries. NLPC initiated its campaign to highlight the cookie-maker’s inappropriate relationship with PFLAG after it noticed the brand’s social media accounts – primarily on X (formerly Twitter) – were heavily populated with posts in support of PFLAG’s various narratives, causes and social advocacy. The new video released today calls attention to Mondelez’s alliances with BLM and UN Human Rights, as well as PFLAG. In a white paper filed with the Securities and Exchange Commission last month, NLPC also identified possible risky relationships the Chicago-based company has with organizations that include Human Rights Campaign, World Economic Forum, the World Health Organization, and others. The broader media is noticing the increasing criticisms of Corporate America’s fealty to the radical LGBTQ+ agenda that includes the sexualization of children. The Wall Street Journal last week reported on NLPC’s proposal for Mondelez, and last month the nonprofit corporate watchdog earned widespread coverage of its proposal at Disney, which sought equal treatment for employees who have been victimized by radical gender ideology. “The political winds have shifted from just a few years ago, yet Mondelez is still living in the past as if nothing has changed,” said NLPC Chairman Peter Flaherty. “Now that the extreme transgenderism push has inevitably progressed to endanger children, corporate involvement in social justice issues is more treacherous than ever. We urge Dirk Van de Put to wake up to the reality before it’s too late, or the consequences could be devastating.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 16, 2024 10:00 AM Eastern Daylight Time

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Crant Launches Updated Product Offerings, Revolutionizing Access to AI-Powered Brand Building

Crant

Crant, a leader in creative AI solutions empowering businesses to create effective brand building strategies through the use of competitive intelligence in the digital age, announced today the latest evolution of its Ink Lantern product suite: Ink Lantern Lite. The platform aims to revolutionize how businesses build and monitor their brands, providing accessible, AI-powered competitive intelligence across diverse industries. The enhanced tools come at a time when according to the Content Marketing Institute (CMI), 73% of B2B marketers prioritize content marketing as part of their overall strategy. Ink Lantern combines the rapid analysis capabilities of social listening tools with the in-depth strategic guidance of brand consulting firms, providing a unique solution that is both cost-effective and efficient. Designed for sectors including sports and outdoors apparel, healthcare and biotech, technology, travel and hospitality, cultural institutions, education, and adTech, Ink Lantern offers a suite of advanced tools to enhance brand building and content engagement. "Ink Lantern offers high-caliber, accessible solutions to major brands designed to make brand building more effective. With the extension of Ink Lantern Lite, companies of all sizes now have access to more effective brand building and marketing that drives differentiation," said Alvaro Melendez, Co-founder of Crant. "With the introduction of Ink Lantern Lite, we are leveling the playing field, allowing smaller businesses the same opportunities to excel as their larger counterparts." Based on a brand's needs, Ink Lantern and Ink Lantern Lite effectively benchmark brand love, quantify market engagement, and unlock top-performing content strategies. Additionally brands are able to evaluate commitments to diversity, equity, and inclusion, and compare performance across critical social media platforms. "Since integrating Ink Lantern into our operations, we've experienced a remarkable shift in how we execute our brand strategy. The platform's deep insights and AI-powered analysis tools have enabled us to refine our digital marketing efforts and better understand our position in the competitive landscape. Ink Lantern is a game-changer for Museo de Arte Puerto Rico, providing enterprise-level insights and consulting at a fraction of the cost,” said Larissa Vazquez of Museo de Arte Puerto Rico. Ink Lantern has been recognized by The Webby Awards and The Anthem Awards, and continues to set standards in the AI-driven brand building space. To learn more about Ink Lantern and to begin your journey towards enhanced brand building, please visit www.inklantern.io. About Crant Founded in 2020, Crant, is a pioneering creative AI company that empowers businesses to build super brands in the digital age. By harnessing the power of artificial intelligence, Crant develops groundbreaking solutions including Ink Lantern, an AI-powered platform that enables companies to foster deeper connections with their audiences and cultivate enduring brand love. Additionally, Crant also offers comprehensive AI training programs—from Basics AI 101 to the creation of an internal AI Council, these programs are designed to enhance customer engagement and proficiency with AI technologies. Recognized with prestigious accolades including The Webby Awards and The Anthem Awards, Crant combines cutting-edge innovation with a commitment to excellence. Under the leadership of founder Alvaro Melendez, honored by PRovoke Media as one of the most innovative people in the Americas in 2023, Crant helps businesses navigate modern marketing with intelligence and creativity. About Ink Lantern Ink Lantern, an AI-powered platform by Crant, revolutionizes brand building by enabling more effective connections with audiences. Leveraging AI technology and market insights, Ink Lantern provides tools and analyses for monitoring market position, navigating the competitive landscape, and identifying growth strategies. With features like brand love analysis, DEI indexing, competitive benchmarking, and engagement metrics, Ink Lantern offers actionable insights and budget-conscious strategies for businesses to build stronger, more effective brands that resonate with customers and stand out in crowded markets. Experience the power of AI-driven brand building and unlock your brand's potential with Ink Lantern. Contact Details Kite Hill PR Lara Schembri lara@kitehillpr.com Company Website https://www.inklantern.io/

May 14, 2024 09:00 AM Eastern Daylight Time

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Fliphead: Redefining Fashion with Upcycled Garments and Couture

Spark Metro

In a fashion landscape increasingly defined by sustainability and conscious consumption, one brand stands out for its innovative approach to upcycling and eco-conscious couture. Fliphead, an Indian-based fashion label founded by two designers, Saumya from India and Mihkel from Estonia, is making waves in the industry with its transformative philosophy and commitment to reducing waste. Fliphead's journey began with a simple yet powerful idea: to reimagine fashion by giving new life to discarded materials. Through meticulous craftsmanship and a keen eye for design, Saumya and Mihkel have turned this vision into a reality, creating stunning garments that are both stylish and sustainable. At the heart of Fliphead's ethos is the concept of upcycling – the process of repurposing old or unused materials into new, high-quality products. By utilizing materials that would otherwise end up in landfills, Fliphead not only minimizes its environmental impact but also adds a unique and eclectic flair to its collections. One of Fliphead's flagship offerings is its range of festival clothes, which are designed to capture the vibrant spirit of India's diverse cultural celebrations. From colorful saris transformed into flowy dresses to intricately embroidered jackets crafted from vintage textiles, each piece tells a story of creativity and craftsmanship. In addition to its ready-to-wear collections, Fliphead also offers a couture service that is truly one-of-a-kind. Catering to clients who crave individuality and sustainability, the brand's couture pieces are made exclusively from upcycled materials, ensuring that each garment is as eco-conscious as it is luxurious. What sets Fliphead apart from other fashion labels is its unwavering commitment to sustainability and ethical practices. From sourcing materials locally to partnering with artisans who share their values, Saumya and Mihkel are dedicated to creating a positive impact on both the environment and the communities they serve. As consumers become increasingly aware of the environmental and social implications of their purchasing decisions, brands like Fliphead are leading the way towards a more sustainable future for fashion. With their innovative approach and dedication to upcycling, Saumya and Mihkel are not just changing the way we think about clothes – they're changing the industry itself. Contact Details Alex +1 302-597-6768 Apexreviews154@gmail.com Company Website https://fliphead.com/

May 13, 2024 04:56 PM Eastern Daylight Time

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Teads Global Report Reveals New Auto Buying Landscape

Teads

Teads, the global media platform, today announced the findings of its latest global report, "Shifting Gears: Understanding the New Dynamics of Auto Buying Worldwide." Based on research conducted across 17 markets, these latest findings shed light on the key motivations, considerations, and emerging trends for auto buyers around the world. Here's what the data reveals: Brand Loyalty Wanes, Openness Soars: Consumer loyalty is taking a backseat, with a staggering 82% of respondents globally, open to switching brands. While this presents a critical opportunity for automakers to capture attention and build trust in a shorter timeframe, it also means that traditional marketing strategies may need a refresh to stand out in this new, competitive environment. Faster Decisions Demand Proactive Outreach: With a significant portion (42%) devoting two weeks or less to researching brands and models, consumer research timelines are shortening. To succeed in this environment, reaching consumers early and maintaining consistent engagement throughout their research journey is critical. The Green Wave: EVs and Hybrids Surge in Popularity: Sustainability is now a key buying factor, with 42% of consumers solely considering hybrid or electric. However, this trend varies regionally, with Mexico, Brazil, and the US still showing a stronger reliance on gas engines, Italy and Spain moving away from gas engines, but primarily focusing on Hybrid options, and France & Singapore showing the fastest adoption of both EVs and Hybrids. Russell Wager, VP of Marketing at Kia America, comments on this shift: 'Consumers are trying to understand what sustainability means for them and how much they should care. And I think that's actually on the OEMs to educate them, and we're taking that mission on as part of our global strategy. We have a combination of some new electric vehicles. We just revealed the K4, which is one of our newest gas-engine vehicles. We're giving choices to customers.' His insights underscore the evolving market dynamics and Kia's strategic response to meet diverse consumer preferences. Jen Brace, Chief Futurist, Ford, regarding electric vehicles, "It's clear that consumer curiosity and interest are high. However, potential buyers are seeking reassurance from trusted sources—friends, family, and acquaintances who already own EVs. They rely on these personal connections to provide them with the confidence they need to make the transition. Additionally, there is a strong desire to alleviate concerns about charging, which remains a significant barrier to adoption." Digital Dominates the Car Buying Journey: Consumers are overwhelmingly turning to the internet for car research. A whopping 43% say online resources are now more important than ever, and half of all car buyers begin their research into different brands and models online. This digital showroom shift demands automakers prioritize a user-friendly and informative online presence. Trusted Sources and the Power of Online Ads While online resources are crucial, car buyers still value trusted sources like manufacturer websites. However, the power of online ads cannot be underestimated. They inspire 81% of consumers to take action, particularly younger demographics, and EV considerers. What encourages users even more to consider a brand is to see it advertised across multiple screens (56%), highlighting the effectiveness of omnichannel marketing campaigns that combine online and TV advertising for a broader reach. The Always-On Branding Imperative Given the shortened decision-making timeframe, maintaining an always-on presence is crucial for automotive marketers. Brands must continuously engage potential buyers prior to and throughout their research journey, influencing them as the relevant set of options shrinks. Marisstella Marinkovic, Vice President and Chief Marketing Officer, Nissan U.S. notes that a flexible ability to reach consumers wherever they are is imperative. She says, “It's really about understanding the behavior of customers. Some customers are online consuming different types of media, so we really have to be mindful of the different target audiences, how best to connect with the, and where they are." Henner Blömer VP of Global Client Partnerships, said: "In the face of seismic shifts within the auto marketing industry, proactivity is a winning strategy. By understanding the new dynamics of modern car buyers – driven by changing consumer behavior and a growing focus on sustainability – automakers and dealerships can optimize their strategies to cater to their evolving needs and preferences.” To explore these and other trends in the automotive buying journey, please download our report. About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Contact Details Kite Hill PR for Teads Alexandra Morrison +1 214-604-9658 teads@kitehillpr.com Company Website https://www.teads.com/

May 13, 2024 11:00 AM Eastern Daylight Time

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