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Embracing the Explosion in Short-Form Video Popularity

QYOU Media

Short-form video content is a craze which has swept social media and offers marketers the best return on investment, according to HubSpot. So how are media and social media outfits capitalizing? This article discusses the issue in relation to Meta Platforms (NASDAQ: META), Alphabet Inc (NASDAQ: GOOGL), Tencent Holdings (OTCMKTS: TCEHY) and QYOU Media ( TSX: QYOU ) ( OTCQB: QYOUF ). QYOU Media ( TSX: QYOU ) ( OTCQB: QYOUF ) operates as a media company, producing and distributing content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms. The company also manages influencer marketing campaigns for major film studios and key household brands. The company’s most recent earnings showed that revenue for the quarter ended 30 June 2022 came in at a record of CA$6.88m, up by 163% compared to the same period in 2021. This represents the highest quarterly revenue in QYOU Media’s history. It’s another quarter of enormous year-on-year growth from the business, which has developed a unique model to capitalize on the popularity of short-form video and the exciting opportunity on offer in India. The unique offering is a blend of social media marketing and TV entertainment. QYOU Media helps advertisers to connect with influencers on social media, while also producing TV shows constructed from the most popular Indian social media stars’ short-from video content. It’s a model which ensures simple creation of simple, cheap and engaging shows which are building attractive audiences for advertisers to reach out to on four already thriving channels operated by QYOU Media ’s Indian entertainment brand, The Q India. The channels have found success so far, with The Q’s flagship Hindi language channel being viewed by 113 million people per week, according to stats released in April. More is on the way too, with a new channel dedicated to videogames set for launch in September. Mark Zuckerberg’s Meta Platforms ( NASDAQ: META ) operates as a social technology company. The company builds applications and technologies that help people connect, find communities and grow businesses. Meta Platforms is also involved in advertisements, augmented and virtual reality. The social media giant’s most recent earnings showed that the company earned $28.8bn during its second quarter, which constituted a drop of 1% compared to the same period last year. Additionally, net income was down by 36% at $6.7bn. Meta Platforms is most notably seeking to capitalize on the popularity of short-form video through its Instagram platform. For example, the company is consistently releasing new features for video-editing and sharing on the platform. These include the July announcement of the company’s enhancement of Instagram’s Reels feature with new innovations such as giving users the option to preload audio and clip placeholders to use as templates in new videos they create. However, the news from Meta Platforms’ short-form video technology is not all positive. Advertisers are reportedly struggling to get their heads around the Reels feature, which is available on Facebook as well as Instagram. The company is even urging advertisers to conduct tests using rival social media platform TikTok in order to optimise their content for the platform. Alphabet Inc ( NASDAQ: GOOGL ) operates as a holding company and is headed by Sundar Pichai. The business, through its subsidiaries, provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce and hardware products. Alphabet Inc’s latest earnings update showed that its revenues climbed by 13% to $69.7bn in the three months ending 30 June. However, the same period saw net income decline from $18.5bn in the second quarter of 2021 to $16.0bn. YouTube ads revenue came in at $7.3bn, while the company gains further revenue from the video platform through subscriptions to its premium service. Like other social media and online media giants, the platform is attempting to get users hooked on its short-form video offering. Alphabet Inc is achieving some success here too, having notably attracted 1.5 billion users to the YouTube Shorts feature. In order to encourage continued growth of the feature, the company put together the YouTube Shorts Fund. This initiative is a $100m fund for distribution over the course of 2021-2022, which all YouTube Shorts creators are eligible for. The idea is, at the end of each month the platform distributes funds to the creators who have attracted the most views and engagement, essentially functioning as a reward for bringing new users to the platform and keeping them Interested. Alphabet Inc is clearly hoping that a creator first stance will help them win the battle for supremacy among short-form video platforms. Tencent Holdings Limited (OTCMKTS: TCEHY), helmed by Ma Huateng, operates as a holding company. The company, through its subsidiaries, provides social networking, music, web portals, e-commerce, mobile games, Internet services, payment systems, entertainment, artificial intelligence and technology solutions. The business serves customers worldwide. The company’s most recent earnings showed that revenues had dropped by 3% compared to the comparable second period of 2021. Operating profits were also lower as the business saw margins compressed. This is the first drop in sales reported by the business since 2008 and many investors appear concerned that Tencent Holdings Limited’s future prospects have been damaged by China’s struggling economy. Though social media users and investors in the West might not be clued in, Tencent Holdings Limited is another major player attempting to capitalize on the growth of short-form video. The company’s WeChat platform has short-form video functionality and with a total user base of more than 1 billion people Tencent Holdings Limited has a huge platform through which it can push this content format. However, with the parent company now showing a downturn in revenues as well as its first reduction in workforce, WeChat might not be destined to hold the throne as the top dog in China. Indeed, it’s worth noting that the business faces intimidating competition from ByteDance, the company behind TikTok. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. 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August 30, 2022 11:00 AM Eastern Daylight Time

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DataWeave joins Amazon Advertising Partner Network to help brands drive retail growth

DataWeave

DataWeave, a provider of AI-powered Brand Analytics solutions, today announced its status as a vetted partner in the Amazon Advertising Partner Network with the goal of supporting brands to optimize their digital advertising campaigns with actionable data insights. The Amazon Advertising Partner Network, and new Partner Directory, provides brands access to a global community of agencies and tool providers that can help advertisers achieve their business goals using Amazon Ads products. This collaboration is timely, as leading brands and retailers rely on DataWeave for global commerce insights to stay competitive. Amazon Ads’ partners help advertisers reach consumers by using Amazon Ads products like Sponsored Products, Sponsored Brands, and Sponsored Display. Amazon advertisers can apply DataWeave’s insights to benchmark and help consumers to discover their brand’s products with greater ease, optimizing digital shelf performance. “We are honored to join the Amazon Advertising Partner Network with the collective goal of enabling brands to optimize audience engagement at every stage of the decision journey, and improve return on marketing spend,” said Karthik Bettadapura, CEO and co-founder, DataWeave. “Our insights can help brands increase the visibility of their digital shelf with ads that reach and resonate with Amazon shoppers.” With more than 500 billion data points aggregated, DataWeave’s scale and digital insights expertise helps brands of all sizes evaluate and elevate their performance to fuel online retail growth. DataWeave's Digital Shelf Analytics solutions empower brands to make informed advertising decisions that drive product discoverability by gaining insights and measuring key performance indicators (KPIs) in the areas of Share of Search, Content Audits, Sales Performance and Market Share, Availability, Pricing, Promotions and Reviews. Brands can immediately see how they rank for organic and sponsored ad placement on the search result listing versus their competition. More global brands are seeking insights to boost their online sales and customer loyalty. DataWeave’s acceptance into the Amazon Advertising Partner Network enables Amazon advertisers to monitor and promptly respond to competitive and consumer online retailtrends in near real-time to stay agile and efficient. Learn more about DataWeave’s digital shelf analytics for brands. DataWeave is a leading provider of advanced sales optimization solutions for e-commerce businesses, consumer brands and marketplaces. The AI-driven proprietary technology and language-agnostic platform aggregates consumable and actionable Competitive Intelligence across 500+ billion data points globally, in 25+ languages, with insights to drive performance for more than 400,000 brands across 1,500+ websites tracked across 20+ verticals and ensure online performance is always optimized. Learn more about the power of big data and global level analytics in understanding the rapidly changing retail industry at DataWeave.com. Contact Details Meir Kahtan +1 917-837-3724 mkahtan@rcn.com Company Website https://dataweave.com

August 30, 2022 11:00 AM Eastern Daylight Time

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Ready for Ron Advocates and Spokespeople Generating Tremendous Support & Amplifying Pro-DeSantis Messages

Ready for Ron

Ready for Ron, a draft committee encouraging Florida Governor Ron DeSantis to run for President is seeing growing momentum as the only credible organization working to draft, and elect, Ron DeSantis as President in 2024. Ready for Ron launched an advertising and grassroots mobilization effort in late May to help convince Ron DeSantis he has the support to win the Presidency in 2024. The PAC also filed an official Advisory Opinion Request with the Federal Election Commission to ask if it may share the names of Draft petition signers with Governor DeSantis to convince him to run. A series of op-eds from the past few weeks show the significant and growing support DeSantis has throughout the country among grassroots activists and donors: Ed Rollins, Ready for Ron Senior Strategist wrote in Real Clear Politics, “…With a commitment to defending the rights of parents, getting inflation and government spending under control, and solving the problems the radical left causes, DeSantis can unify the grassroots activists and his volunteers and donors. Undeterred by bullies and the woke mob alike, he is listening and putting people first every step of the way. No class warfare – only common ground…” Lilian Rodrigues Baz, Ready for Ron’s Chief Legal Counsel wrote in The Washington Times, “…From Florida to the blue states north and west, America is ready for Mr. DeSantis. He will make America great again, carrying on the Trump tradition and inspiring hope in our country yet again. It can’t come soon enough…” Autry Pruitt, CEO of New Journey PAC wrote in the Western Journal, “…From pro-business economics to anti-wokeism, DeSantis innately recognizes the fight before Republicans in 2022 and 2024. He has routinely clashed with left-wing reporters and liberal Democrats, recognizing that one cannot realistically turn enemies into friends — not in today’s America. Along those lines, DeSantis is not afraid to dismiss radical bureaucrats who make states like Florida less free or less safe…” Shaun McCutcheon a Free Speech advocate and successful Supreme Court plaintiff, wrote in TownHall, “…Even conservatives like me, who love Trump, see DeSantis as the real alternative with a proven track record of standing up for American values. As Governor, he defended the rights of parents and got government spending under control, solving the big problems the Biden administration creates…” “We are excited to see our efforts paying off. Support for Ron DeSantis continues to grow, despite increasing attacks from the Left, and his base is solid,” stated Lilian Rodríguez-Baz. “We are building the biggest grassroots movements ever, and with support growing like this, it will happen even quicker than anticipated.” “We are 100 percent committed to drafting and electing Ron DeSantis in 2024. Ron DeSantis is the best choice to carry the America first agenda forward,” Ed Rollins said. Ready for Ron continues its TV and online advertising efforts to engage Americans to sign the petition at www.ReadyForRon.com to Draft Ron DeSantis to run in 2024. ### For more information or to schedule an interview with a ‘Ready for Ron’ spokesperson or advocate, please contact Dan Rene at 202-329-8357 or dan@readyforron.com Contact Details Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

August 29, 2022 12:01 PM Eastern Daylight Time

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Scalenut powers organic content for businesses via AI platform as it raises $3.1M funding round

Scalenut

Businesses know that content is king when charming customers but as channels and types of content have exponentially grown, it will be important to know which content is winning customers. AI-powered SEO and content marketing platform Scalenut is prevailing through its AI-generated organic content for SMBs and mid-market businesses with 100,000 users signed up in just a few months since going live this year. As it scales the platform and expands into new geographies, Scalenut is today announcing a $3.1M seed plus funding round led by Saama Capital & Amit Singhal (Former Senior VP of Google and Head of Google Search). The company had previously raised $400,000 in seed funding led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal, and other leading angel investors. In early 2022, they launched their SaaS platform for public use, and in the past six months, they have seen 10X revenue growth. Scalenut, focusing primarily on the US and the UK markets, helps businesses and brands plan, research and create content in 1/5th the time it normally takes. In addition, it reduces costs by 90% and significantly scales up content production. Scalenut’s Co-founder Mayank Jain said, “The pandemic spurred rapid digitization across businesses, with a greater emphasis being placed on digital marketing. However, after spending a huge amount of money on paid advertising for growth, they realized that it is not sustainable in the long run and therefore, there has been an increased focus on organic marketing to grow sustainably.” He added “In order to increase organic growth, SEO and content marketing teams juggle multiple tools for sound SEO research, content creation, optimization, and performance measurement. Not only is it inefficient, but it also leads to siloed team efforts based on broken insights and incomplete strategy. This is why most businesses struggle to scale content marketing successfully.” Scalenut’s AI platform brings everything needed by them to one place so they can strategize and scale easily and at a pace that helps them achieve business goals. “With Scalenut, we aim to empower the SEO and content teams to put the paddle on their organic marketing efforts from a single platform and help businesses grow sustainably,” said Mayank Jain. As per a Databox study, almost 20% of marketers get more than 60% of their traffic from search engines i.e. organic traffic, and 71% of the marketers said that creating new content is their most important tactic for growing their organic traffic. Commenting on the successful closing of the funding round, Mayank Jain commented, “This funding is to continue building the platform, hiring talent, and expanding to new geographies. We have set our sights on solving a massive problem that marketers across the world face today. The opportunity in the market and our progress so far excites us to work harder and make a dent in this domain”. “Businesses associated with us have witnessed 3x growth in their organic traffic in just 3-4 months. Not only have we seen 10x growth in revenue in the last six months, but we are also trending at a seven-digit revenue run rate right now. We are in a hyper-growth stage and are on track to meet our major revenue milestones.” Talking about investing in Scalenut, Ash Lilani, managing partner at Saama Capital said, “With content consumption increasing worldwide, content is a key driver for business growth. One common problem that businesses face to power up their organic marketing is scaling content meaningfully. There is no easy way to scale content and Scalenut is solving precisely that with its robust AI platform. This is a big value add. Since launching its SaaS platform in Jan 2022, Scalenut has seen good traction with over 100,000 registered users. We were quite impressed seeing the product team has built and the market response they have got.” Amit Singhal, Former Senior VP of Google and Head of Google Search, said “There is no one better than Scalenut to help businesses scale organic traffic. With deep domain expertise and passion to help businesses grow sustainably, I am super excited to be part of the team. Their recent growth has validated our belief and I am super excited for what’s in the store.” About Scalenut Scalenut was founded by Mayank Jain, Gaurav Goyal, and Saurabh Wadhawan. In early 2022, they launched their AI-powered SEO and content marketing platform for public use. The SaaS platform helps SMBs and mid-market businesses to scale content and grow sustainably through organic marketing. Other than thousands of SMBs across the world, Scalenut also counts leading enterprises like Snapdeal, PharmEasy, Foyr, Hubilo, and Mosaic Wellness as its clients. Learn more about Scalenut here: www.scalenut.com Contact Details Scalenut Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.scalenut.com/

August 26, 2022 10:24 AM Eastern Daylight Time

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DistroTV Expands Distribution, Now Streaming Free on VIZIO Smart TVs

DistroTV

DistroTV, the nation’s largest, independent, free, ad-supported streaming TV (FAST) app, today announced that it is expanding its content offerings to VIZIO (NYSE: VZIO). Now millions of VIZIO users can stream DistroTV’s impressive and diverse content lineup — 270 channels and growing, plus thousands of hours of VOD content — for free, anytime on the VIZIO Smart TV platform. DistroTV features more than 270 multicultural channels and is growing, with everything from news, sports, movies, music & entertainment, and lifestyle content. This includes original content and new channel offerings that cater to English, Southeast Asian / Indian and Spanish-speaking audiences, as well as a recently released channel bundle that targets the African community. Available to stream for free in more than 60 markets through its apps on streaming devices and smart TVs, as well as worldwide on the web through distro.tv, the platform truly features something for every viewer. With no registration, sign-up, or fees required. DistroTV’s comprehensive streaming library includes: An impressive wave of new channels available to stream for free that appeal to DistroTV’s core US, UK, and Canadian audiences, which includes a total of: 45 sports channels, with the most diverse collection of live & linear mainstream sports, combat sports, niche sports and outdoors channels, like Stadium, beIN SPORTS Xtra, Swerve Sports, IMPACT Wrestling Channel, FightNetwork, Wired2Fish, ACL Cornhole, MotoAmerica TV and FuelTV. Broad array of diverse movies & entertainment channels including CineLife by Magnolia Pictures, Kweli TV, Watch It Scream, FrightFlix, Bowery Classics, Dark Matter, CinePride and many more. 13 documentary channels, including Goalcast, Magellan TV, Beautiful Planet, and True History. Notable new additions to the entertainment, lifestyle & food category, including AXS TV Now, Trace Urban, Bite, Planet Eat, and GustoTV. A total of 21 Spanish-language channels available in North America, such as Estrella, beIN Sports XTRA Ñ, Top Cine, Canela.TV, Trace Latina, Casa Comedy and Spanglish and more Spanish language entertainment, movie, documentaries, news and sports channels. 36 live streaming DistroTV Desi South Asian news, entertainment, and music channels featuring WION, TimesNow, Mastiii, Epic, MirrorNow, BritAsia and much more. African channel bundle, DistroTV Africa, featuring 11 entertainment and music-oriented channels available to stream for free. Providing audiences in the U.S. and Canada with home screen access to must-have apps like Apple TV+, BET+, Disney+, HBO Max, Hulu, FuboTV, Netflix, Paramount+, Peacock, Prime Video and YouTube TV, VIZIO users now have round-the-clock access to DistroTV. VIZIO and DistroTV are aligned in their missions to provide content and access for everyone; including movies and syndicated TV shows in the sports, kids and family, news, lifestyle, gaming, and music categories, and more. “We are thrilled to join the VIZIO family, particularly at a time when we are continuing to grow our viewership and channel content at a rapid pace,” said Navdeep Saini, co-founder and CEO of DistroScale, parent company of DistroTV. “By expanding our distribution via VIZIO Smart TVs, we can continue to provide audiences with the content they crave, and all while maintaining our FAST no-sign up, credit card, or email required model.” “VIZIO appreciates DistroTV’s dedication to building personalized experiences for today’s streaming audience,” said Chris Tanquary, Senior Director of Business Development at VIZIO. “VIZIO strives to be a place where viewers have endless entertainment options across all categories and genres, so, there is something for everyone.” About DistroTV DistroTV is the largest, independent, free, ad-supported streaming television service on the market. Launched in 2019 by parent company DistroScale, the platform caters to a multicultural, rapidly expanding, globally-minded audience of passionate viewers. Satisfying the growing demand for premium video content in multiple languages, DistroTV delivers premium video content from producers globally across North America, the UK, Bollywood, Latin America, China, Southeast Asia, and growing. With more than 270 channels plus thousands of Video on Demand (VOD) shows, DistroTV cultivates content that covers a broad spectrum of topics to connect with people’s passion points around Entertainment, Lifestyle, Sports, News, Documentaries and International Content in live, linear and video-on-demand formats. DistroTV is available to stream for free on the web, as well as through Roku, Amazon Fire TV, Apple TV, and major smart TV platforms including VIZIO. About DistroScale DistroTV is the first direct-to-consumer offering from DistroScale, a technology company founded in 2013 and known for providing a global clientele of thousands of media properties with the industry’s most comprehensive video platform for web, apps, and streaming. DistroScale is an all-in-one solution providing infrastructure, content delivery, curation, analytics and a full suite of monetization options. Video enabled by DistroScale reaches more than 250 million visitors per month. The company is headquartered in San Francisco, CA. To become a DistroTV viewer, visit www.distro.tv. More information on DistroScale & DistroTV is available at www.distroscale.com. About VIZIO Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience. For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram. Contact Details DistroScale, Inc. DistroScale PR press@distroscale.com VIZIO - Fabric Media Melissa Hourigan +1 720-608-1919 melissa@fabricmedia.net Company Website https://www.distro.tv

August 26, 2022 10:00 AM Eastern Daylight Time

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Minuteman Press Franchise in Swindon, England Reopens Doors After Flooding and Fire

Minuteman Press International Inc

Minuteman Press in Swindon, England has reopened its physical location at 19-21 Newport Street (Ground Floor – Newport House). After suffering water damage from flooding in July of 2021 and electrical fire damage in October of 2021, owner James Beckwith and his team continued to operate and serve clients as repairs were being made. James shares, “The community has been fantastic, we officially remained open the whole time taking orders from the website and emails, as well as keeping our phone lines open. We have had nothing but positive comments and folks telling us they are so happy we are back open. Some customers have commented that though they had to go elsewhere for a time, the quality of the print and the quality of the service just didn’t compare to what they received when working with us.” During this critical time and leading to the reopening of their facility, James was grateful to be part of the Minuteman Press franchise family, who stepped in and provided crucial support in many areas. James says, “Mark Jones (UK South Regional VP) and Richard Myers (local field rep) and Duncan Diesel (at MPIHQ) have been invaluable to us. I routinely spoke with Duncan on equipment decisions when ours was being replaced as well as marketing ideas and technical help with Minuteman Press FLEX software and the new website. Richard has been out to see us during the time we had no premises to work up a plan once we were back open and he has been out since opening to assist with production processes and marketing ideas. Mark Jones was always at the end of the phone if we needed advice on anything. He was very key in us making the decision to stay in our current premises when we were investigating moving locations.” Being part of the Minuteman Press system also enabled James to receive vital support from choice vendors like Xerox. James states, “I want to particularly give a shout out to Xerox. They were amazing throughout the entire process. The Xerox kit was always the most expensive shop item and there were lots of negotiations on price to replace the two Versants that were damaged. They ultimately gave us the opportunity to acquire the Xerox Iridesse and offline booklet maker to match the requirements from the two previous Versants while keeping the insurance company happy on cost. Xerox also gave me near free reign of their Uxbridge HQ where I was allowed to run one particular job on their presses every month for six or seven months.” Today, with the repairs finished, new equipment in place and new signage installed, James is excited about the upgrades that have been made to the business. He says, “Our offices and production area have been refurbished, and we can now provide more services than before.” James continues, “We now have totally new kit, and because it is so versatile, we can offer more options than before, with an even faster turnaround. The new Xerox Iridesse is a full production press allowing us more and faster capabilities as well as improved image quality over our previous presses.” He adds, “Even our booklet-making capacity has improved. Whereas before, making a large number of booklets could take several hours, we can now produce up to 3,000 booklets in an hour.” James further explains the benefits of the new equipment installed at Minuteman Press in Swindon: “The Iridesse is absolutely amazing. The image quality is second to none. The job that I would run at Xerox HQ was a monthly magazine run for a local village. 1050 copies, ranging from 20 – 32 pages each month. On our Versants, the job would take 6 – 8 hours. Now the entire job takes us about 2 hours!” We were able to update our Duplo 615 to the 618 and that piece of kit is a dream. Touch screen, easy to configure and very dependable. We replaced our SureColour T5200 with the same model, however now we have the large format scanner which was one area we were sorely lacking. Customers would routinely come in with paper plans looking to get copies or scans and we would have to turn them away, now we can handle the full job for them. We replaced our HP Latex 330 with the Latex 335 that has the Print & Cut feature. We couldn’t be happier with the decision. We are still getting our feet wet with the Print & Cut, but so far we are producing work on all the new kit.” Minuteman Press in Swindon also plans to re-add dye sublimation and add a self-service area for walk-in customers who need a simple print job. James says, “This is really ideal if someone wants a return label printed, for example. We always offered this kind of service for customers, but soon they will be able to do it on a DIY basis.” James concludes, “We are happy to be back in our new and improved facility, and we are excited to continue to welcome back our clients. We are so thankful for them and all of the help we’ve received from our community and MPIHQ, and now we are ready to serve our clients better than ever before.” For more information about Minuteman Press in Swindon, visit https://minuteman.com/uk/locations/england/swindon/ To learn more about #1 rated Minuteman Press franchise opportunities and to see Minuteman Press franchise reviews, visit https://minutemanpressfranchise.co.uk or https://minutemanpressfranchise.com Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

August 26, 2022 05:00 AM Eastern Daylight Time

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Direct Help for Mass Shootings Families and the Communities that Experience Them

YourUpdateTV

Mass shootings seem like a weekly event but what hasn’t changed is the need to support victims and their families after the attention fades while helping provide help to the communities experiencing the unthinkable. Those who comprise VictimsFirst know this personally as they all have been directly impacted by mass shootings. After her cousin was killed in the Aurora theater shooting in 2012, VictimsFirst CEO Anita Busch learned firsthand of the challenges faced by survivors and families and has put that knowledge to work directly helping in the aftermath of 37 shootings so far. Another family member survived the Las Vegas concert during that attack. Busch then led families of the deceased from previous mass shootings from Columbine, VA Tech, NIU, Aurora, Oak Creek Sikh Temple and Newtown to help create a new model for charitable giving – one that ensures public intent so that 100% of donations collected for victims of mass casualty crime actually go directly to those victims. They helped launch the National Compassion Fund. Now some of those same families comprise VictimsFirst. It was for these worthy reasons that D S Simon Media decided to partner with VictimsFirst to conduct a pro bono media tour to raise awareness for the work that they do. “Victims First is an incredible organization. They’re passionate about their important mission, helping people during a time in which their lives have been changed forever” said D S Simon Media, CEO, Doug Simon. “And my hope is that everyone who learns about them, decides to support them.” VictimsFirst responds immediately to mass casualty crimes by helping the community organize in the best interests of the victims/survivors themselves and providing resources, including immediate financial resources to the victim base. They work pro bono and 100% collected into their Victims’ Fund goes directly to victims/survivors. The resulting media tour resulted in 28 interviews across the country, an expected audience reach of over 60 million, and immediate donations in markets where the media tour interviews took place. For more information, visit VictimsFirst.org Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 25, 2022 05:00 PM Eastern Daylight Time

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Tips on Navigating the Back-to-School Season

YourUpdateTV

A new school year brings the return of many emotions – excitement, happiness, and of course, a little stress. Siri Daly is partnering with Juicy Juice and recently participated in a nationwide satellite media tour to share her tips for conquering the organized chaos of back-to-school mornings. A video accompanying this announcement is available at: https://youtu.be/SeVtdSpQXLk With the school year just kicking-off, it’s inevitable for parents to be running around the house in the morning, scrambling to get the kids ready for school and out the door. Siri’s advice? Plan, plan, plan. Planning out outfits, schedules, and of course, lunches, helps to create a sense of calm in the morning. When it comes to packing those lunches, Siri suggests switching things up and asking the kids what they want to eat. If they ask for something specific, they’re more likely to eat it once at school – even if it’s leftovers from the night before! To help parents with lunches, Siri has created lunchbox ideas to add into the monthly rotation that are budget-friendly, well-balanced, and delicious enough that kids look forward to eating them each day. The lunchbox ideas call for simple staples and Juicy Juice 100% juice – an easy choice for mom and kids with a variety of flavors, no added sugar, no high fructose corn syrup and no artificial sweeteners. Here’s a taste of Siri’s kid-friendly lunches that can be prepped the night before to move through mornings with ease: PB&J Roll-ups+ Pretzels + Grapes + Juicy Juice 100% Juice, Fruit Punch Cheesy Egg Bites + Cherry Tomatoes + Tortilla Chips + Juicy Juice 100% Juice, Grape Cheese & Salami Kabob + Crackers + Cucumbers + Yogurt + Juicy Juice 100% Juice, Berry Juicy Juice is also giving parents the chance to win money for back-to-school supplies and groceries to make Siri’s lunchbox ideas. Each week for four weeks, one grand prize winner will win a $1,000 gift card and 10 others will win a $100 gift card. Juicy Juice will share a weekly post on Facebook, Instagram and Twitter asking followers to answer a question about their back-to-school moments. To enter, parents must follow @JuicyJuiceUSA, either post a photo or comment on Juice Juice’s weekly post in response to the prompt and include the following hashtags: #SIRIouslyRealBTS and #Sweepstakes. Parents can go to JuicyJuice.com/backtoschool to download and print the lunchbox calendar and learn more about the SIRIously Real Back-to-School Sweepstakes. About Siri Daly: Siri Daly is quickly leaving her mark on the entertainment-lifestyle landscape. She is the founder of Siriously Delicious, a popular food blog that chronicles real-life cooking and a former Food Contributor on the TODAY show where she still regularly appears as a guest chef for cooking segments. In addition to Siri’s primary Instagram, Siriously Delicious, she also has a comedic Instagram account, Real Moms Wear Grey where she shares a personal take on being a mom. Siri’s first cookbook, Siriously Delicious: 100 Nutritious (and Not So Nutritious) Recipes for the Real Home Cook was published by Time, Inc. books in 2018. Siri, along with her husband, Carson Daly and their four children live in the greater New York area. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 25, 2022 02:04 PM Eastern Daylight Time

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How Will Social Media Adapt to the Advertising Squeeze?

QYOU Media

ValueTheMarkets.com News Commentary - Total worldwide internet users numbered 5 billion in April 2022, with Statista data showing 4.65 billion people use social media as numbers continue to rise. But with advertising spending knocked lower, how are social media businesses adapting? This article discusses the issue with reference to Twitter (NASDAQ: TWTR), Snap (NYSE: SNAP), Microsoft (NASDAQ: MSFT) and QYOU Media (TSX: QYOU) (OTCQB: QYOUF). QYOU Media (TSX: QYOU) (OTCQB: QYOUF) operates as a media company, producing and distributing content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms. The company also manages influencer marketing campaigns for major film studios and key household brands. QYOU Media’s most recent earnings, which covered the three-month period ended 31 March, showed that the company had grown revenue by an astronomical increase of 2,410% against the same period 12 months prior. The business expects that, even with advertising headwinds, each of the rest of its quarterly updates across the year ahead will show record revenues. That expectation comes as the company’s Chtrbox subsidiary, which is one of India’s leading creator-powered companies connecting brands and social media influencers, has announced the launch of a new division. The ChtrSocial division will focus on helping brands multiply their social audiences with modern creative methods, including micro-videos and personalized brand storytelling. QYOU Media says the operation will offer cost effective and scalable solutions to community building for brands, allowing brands to become digital creators themselves. It sounds like an attractive offering in an environment where many advertisers are cutting back on advertising spend, while also focusing more on social media. With QYOU Media’s wealth of experience in influencer marketing on-hand, ChtrSocial could be an exciting project. Twitter (NASDAQ: TWTR), which was cofounded by Jack Dorsey, provides online social networking and microblogging service, offering users the ability to follow other users' activity, read and post tweets. It might be one of the planet’s major players when it comes to social media, but the business has had a rocky ride over recent months. The company’s second quarter earnings saw average monetizable daily active usage rise by 16.6% on the same period in 2021. Even so, revenue dropped from $1.19bn to $1.18bn amid advertising headwinds. However, the company also blamed the drop on instability associated with Elon Musk’s $44bn takeover bid. In fact, Twitter is now suing the enigmatic South African billionaire in an effort to force him to follow through on the accepted bid. Legal wrangling could hurt the business further, but Twitter is unlikely to let the matter drop as Musk’s bid, which equated to $54.20 per share, represents a premium on the current share value. These difficulties may have contributed to the decision to increase the Twitter Blue service’s monthly price, which is climbing from $2.99 to $4.99 for new subscribers. However, subscription and other revenue decreased in the company’s most recent quarter, falling by 27% to $101m. This decline, coupled with the miniscule contribution from subscription revenue compared to ad revenue, calls into question the company’s capacity to deal with slowing ad revenues. With advertising revenue likely to dip, other industry peers also seem to be on the lookout for new or enhanced revenue streams. Snap (NYSE: SNAP) is one company trying out the subscription model for size. The business provides technology and social media services, developing mobile camera application products and services that allow users to send and receive photos, drawings, text and videos. The company, which runs the Snapchat platform, has changed its executive team amid advertising troubles but is having some success with new monetization efforts. The business is offering users a ‘premium’ service in the form of Snapchat+, available for $3.99 a month. It has seen some success, with Snap confirming that it had brought in more than 1 million subscribers less than six weeks after launch. Even without the potentially major impact of this subscription service, Snap reported revenue growth of 13% in its most recent earnings update. In its current state, this contribution is minor compared to the company’s overall revenue of more than $1bn in its second quarter, but the company will be hoping it is the springboard to further growth. CEO Evan Spiegel has hinted there could be further changes, stating the company is aiming to cultivate “new sources of revenue to help diversify our topline growth”. But when it comes to social media subscriptions, there is one offering which leads the way. Headed by Satya Nadella, Microsoft (NASDAQ: MSFT) offers applications, extra cloud storage, and advanced security solutions, serving customers worldwide. It might not be the first company you associate with social media, but the software giant’s business networking oriented social media offering, LinkedIn, looks to have been going from strength to strength. Microsoft acquired LinkedIn for $26.2bn in 2016, with the aim to grow the site and integrate software such as Office 365. Since then, it has achieved significant growth and become something of a money spinner. In the company’s most recent earnings, which covered the three-month period ended 30 June 2022, LinkedIn revenue jumped by 26% compared to the same period a year prior. This increase came even as Microsoft’s platform was impacted by a general downturn in advertising spend. The company has long operated a premium subscription service for users, which allows them to access in-depth statistics about their profiles, better visibility in messaging and access to training courses. Microsoft is also pushing ahead with integration of LinkedIn with its huge library of software applications, with one of the latest updates including integration with video chat software Teams. The software giant will be hoping that its multiple revenue streams and powerful synergy with other applications will mean that LinkedIn can continue to rake in the revenue despite an advertising slowdown. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. 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August 22, 2022 11:00 AM Eastern Daylight Time

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