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US Navy Veteran Todd Harmon Talks Shop and Shares Growth Strategies for Minuteman Press Franchise in Cincinnati

Minuteman Press International Inc

US Navy Veteran Todd Harmon is no stranger to owning his own business. Prior to joining the Minuteman Press franchise family in April 2018, Todd had previously owned other small businesses and franchises. His Minuteman Press design, marketing, and printing center is located in the Kenwood area of Cincinnati, Ohio, at 7681 Montgomery Road. In this interview, Todd shares why he chose Minuteman Press, how his military and business experience has helped him in the printing industry, and how products such as signage and mailings with a heavy focus on Every Door Direct Mail have helped spur the growth of his printing business. What is your professional background? Todd Harmon: “I am a United States Navy Veteran. Prior to franchising, I owned an independent small business that manufactured new and refurbished pallets in the wood products industry. I have also previously owned two other franchises in the retail and restaurant industries. I chose Minuteman Press due to its #1 ranking in print franchising and the excellent work-life balance it would provide my family. Both of my children now work in the business with me. It also appealed to me as a privately owned company with a great royalty structure for franchisees.” What has the support from Minuteman Press International been like for you? Todd Harmon: “Local support from my field rep Ryan McIntyre and RVP Gary Nowak has been outstanding. They are a great resource when I need to discuss hiring/personnel and major business decisions. The FLEX software support team is always very responsive to our needs.” How do you describe your business and capabilities to potential clients? Todd Harmon: “I explain to clients that we are actually a print and small business marketing and consulting firm. Because of my previous business experience owning two other successful local franchises prior to Minuteman Press, I can really relate to these folks and help them reach their target customers through effective print and mail marketing strategies. Our customer service and fast turnaround times really set us apart from the competition.” What are the high-demand products and services that have really been helpful for your clients? Todd Harmon: “Signage, including installation if applicable, with fast turnaround times have really helped our clients. We can drop ship anywhere for them even on weekends. Quick design services for budget-conscious small businesses are much-appreciated by our customers. Our #1 key growth area is in direct mail services. We have also built a very strong Every Door Direct Mail (EDDM) business. We work with and educate our customers through every step of the EDDM process.” What are some of the key ways you’ve grown your business? Todd Harmon: “Our high level of customer service and fast turnaround times have led to many referrals. We have grown through participation in a local BNI networking group. I am committed to consistent SEO/SEM marketing, email blasts, direct mail, and always promoting our EDDM services at every opportunity.” How would you best describe your community? Todd Harmon: “We enjoy a very dense business community around our shop. There are offices, medical facilities, restaurants, and many non-profit firms in our local area, as well as schools and many large church organizations. All of our clients demand a high level of professional customer service that we strive every day to meet.” Why do you think printing remains so vital to businesses today? Todd Harmon: “Print is a more trustworthy advertising medium and can allow you to reach a more targeted audience. For instance, I believe an engaging, tangible EDDM mail piece with a strong offer will yield a higher ROI than other advertising mediums, especially for restaurants and home repair/service businesses.” What are the biggest rewards of owning your business? Todd Harmon: “Following my military service, I have always owned my own business. I get great satisfaction from operating a profitable customer service focused small business. I enjoy the challenge.” What advice would you give to other owners right now? Todd Harmon: “Minuteman Press gives you the freedom to make the print shop your own, allowing you to focus on your strengths. Embrace it and have fun. Also, h ire staff that will help you build a culture of customer service in your shop. ” Todd Harmon’s Minuteman Press franchise is located at 7681 Montgomery Road, Cincinnati, OH 45236. For more information, call 513-531-7600 or visit their website: https://minuteman.com/us/locations/oh/cincinnati22/ Learn more about #1 rated Minuteman Press franchise opportunities and see Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 10, 2022 10:00 AM Eastern Standard Time

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Sharp App Wins David Meltzer Helmed Entrepreneur Pitch Competition, 2 Minute Drill

Sharp App

Sharp App, a sports betting app dedicated to the empowerment of bettors through AI-powered tools, analytics and educational programming, announced its co-founder and COO Jason Mezrahi competed and won $50,000 in cash and prizes pitching the Sharp App to a celebrity panel of entrepreneurs on David Meltzer’s “pitch only” show, the 2 Minute Drill. The full episode of the show can be viewed on the show’s website through the following link, 2 Minute Drill: Season 4, Episode 2. Hosted by legendary entrepreneur, investor, and best-selling author, David Meltzer, 2 Minute Drill features entrepreneurs from all walks of life competing each week for more than $50,000 in cash and prizes. Five contestants have two minutes to deliver their most convincing pitch. During Episode 2, Meltzer was joined on the judges panel by notable entrepreneurs: Former NFL Star and CEO of Lights Out Brand - Shawne Merriman Kennected CEO - Devin Johnson CEO and founder of National Business Capital - Joe Camberato “It’s amazing to be recognized by such an esteemed group of successful entrepreneurs,” said Mezrahi. “While our tech driven tools and services are second-to-none in the sports betting market, what really separated Sharp App from the other contestants was our commitment to sustainable profitability through our lean operation and meticulous approach to user acquisition and retention. We’re looking forward to leveraging the prize money into the next great innovation from Sharp App.” In Oct. 2022, Sharp App was announced as part of the HPL Digital Sport and Cardinal Sports Capital Accelerator Program based on the company’s growth, ability to scale and development of new innovative tools. Since 2021, Sharp has held an 80% month-over-month premium subscriber retention rate and provided upgrades and scaled content for its Game Center a centralized hub of news, trends, lines and betting information, and Sharp Academy, a multimedia masterclass that will teach all skill levels different aspects of sports betting, led by sports betting expert John Alessia. For more information please visit: https://sharp.app/ To download the app: App Store: https://apps.apple.com/us/app/sharp-app/id1557592668 Google Play: https://play.google.com/store/apps/details?id=com.sharpapp ABOUT SHARP APP Founded in 2020, by sports betting and fantasy experts and executives from Win Daily and DFS Army, Sharp is a first-of-its-kind sports betting app. Sharp provides an all-in-one platform experience of multimedia content, tools and solutions developed specifically to educate and empower sports bettors to make smarter decisions and manage their actions. Follow Sharp on social media - Twitter, Facebook, Instagram, YouTube and TikTok. ABOUT DAVID MELTZER David Meltzer is the Co-Founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. He is one of the world's top entrepreneurs, investors and business coaches. David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor. David is the Executive Producer of the Apple TV series 2 Minute Drill and Office Hours. He is also the executive producer of Entrepreneur’s #1 digital business show, Elevator Pitch. David is featured in many books, movies, and TV shows such as World’s Greatest Motivators, Think and Grow Rich and Beyond the Secret featured on Netflix. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://sharp.app/

November 10, 2022 09:01 AM Eastern Standard Time

Local Logic Selects North 6th Agency as Public Relations Agency of Record

North 6th Agency

North 6th Agency (N6A), the Outcome Relations Agency™, today announced that it has partnered with Local Logic as its public relations agency of record to increase brand awareness of the company’s mission, data capabilities, and expansive partnership network throughout the residential and commercial real estate industries. N6A will implement and execute its unique outcome-based public relations campaigns to support Local Logic’s business goals across competitive media market share and recruitment. N6A's Outcome Relations™ model combines earned media, amplification, and KPI alignment to support the specific business outcomes of CMOs, CEOs, and brand marketers. “We were looking for a PR agency partner who could become an extension of our team,” said Pierre Calzadilla, EVP of Growth at Local Logic. “N6A’s team spirit combined with their strategic outcome-based strategy made them a perfect fit.” Local Logic partners with companies within the residential and commercial industries to provide location-based data on every aspect outside the four walls of a property. Through this approach, the company seeks to provide a complete picture of an asset's value to encompass data on the surrounding area, for more informed real estate decisions. “Local Logic’s data is changing the game for the built world,” said Daniela Mancinelli, CEO of N6A. “The insights they provide for urban developers, investors, governments, and home buyers are directly impacting the development of our cities. We’re excited about the impact that we will make through this partnership.” For more information on Local Logic, please visit www.locallogic.co. For more information on N6A, please visit www.N6A.com. About Local Logic Local Logic is a location intelligence platform that digitizes the built world for consumers, investors, developers, and governments – delivering unrivaled clarity and actionable insights capable of creating more sustainable, equitable cities. With more than 75 billion unique data points – the largest unique location data set in the U.S. and Canada – the platform creates a digital twin of cities, quantifying the built world and offering predictive, precise analytics to inform the present and future of over 250 million individual addresses. About North 6th Agency North 6th Agency, Inc. (N6A) is the Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers. N6A’s clients have successfully exited global enterprises, increased revenue, created enterprise value, improved market share over their competitive set, won recruiting battles for the industry’s best talent, listed on the NYSE, NASDAQ, and leading international exchanges, and raised money from the world’s most prominent investors. N6A has received several industry accolades, including The Observer's "PR Power 50" list, Entrepreneur's Top Company Cultures in the United States, PRWeek's Best Places to Work, and Digiday's Most Innovative Culture. Contact Details North 6th Agency (N6A) +1 203-912-3527 kmcandrew@n6a.com Company Website https://www.n6a.com

November 10, 2022 09:00 AM Eastern Standard Time

As More Governments Continue to Legalize Cannabis, Suitable 420 Properties Continue to Grow

Benzinga

U.S. cannabis sales in 2021 topped $25 billion and are forecasted to reach $33 billion by the end of 2022. The industry’s rapid expansion has increased demand for buying and leasing cannabis properties. Finding suitable retail space is an issue many cannabis business owners face. 420 Property has made the search more convenient by listing cannabis real estate and businesses available to buy or rent. This property management company connects you with financial institutions to fund your business and professionals to help you with zoning and making the right investment decisions. Navigating Zoning Requirements for Cannabis Properties Zoning laws regulate land uses, enforcing certain restrictions on the property. Although your state’s law permits cannabis sales, a locality has specific zoning requirements. Each municipality enforces restrictions on properties, such as enabling cannabis businesses to operate only on specific streets, determining how and where the business can be advertised and prohibiting the business from being located within 1,000 feet of a school. The numerous limitations placed on cannabis business owners make it difficult for them to set up operations. Navigating local zoning requirements and finding the ideal site for your business is best achieved by working with a property management company. Getting into the Cannabis Industry the Right Way Setting up a cannabis business is a long-term investment that requires you to choose the best method of acquiring real estate. That helps you budget and increases your chances of success. Cannabis Real Estate for Sale Buying cannabis real estate requires you to find a green-zoned property. The ideal way to finance it is with cash. Some banks are allowed to issue loans to cannabis businesses, but they’re accompanied by high fees and interest rates. Investors can choose from several premium cannabis real estate listings in California, New Jersey, Illinois, Oregon, Washington and Michigan. If those listings aren’t suitable, more are available on 420 Property. Cannabis Real Estate for Lease One of the benefits of leasing a property for your cannabis business is that you’re not concerned about the market tanking and decreasing the value of your property. Leasing retail space also requires you to have less upfront capital than buying real estate. Exiting an unsuccessful venture is more viable if you rent rather than own the property. But a major challenge entrepreneurs in the cannabis industry face is high rent. Fortunately, it’s possible to find affordable cannabis retail space to rent. You can visit 420 Property ’s website for a larger selection of real estate to lease. Cannabis Businesses for Sale Setting up a cannabis company from scratch and acquiring all the licenses, equipment and establishing a client base can be an arduous and lengthy process. You can circumvent those challenges by buying an existing cannabis business. Choose a cannabis business for sale or check out 420 Property to connect with a broker who will help you find a great offer. Cannabis Investment Opportunities Instead of setting up a business and being involved in the operations, you can profit from the cannabis industry as an investor and earn passive income. Select the best cannabis investment opportunity and let your money work for you. 420 Property lists numerous investment options for you to explore. Cannabis Real Estate Has Massive Growth Potential Considering that some experts predict the cannabis industry will reach $70 billion in annual sales by 2030, demand for cannabis real estate is rising. You require the assistance of a property management company that will provide guidance about zoning requirements and assist in finding real estate that suits your needs. You can find cannabis listings, financing, insurance, and cannabis real estate brokers on 420 property Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 08, 2022 04:25 PM Eastern Standard Time

Pros and Cons of Custom Jewelry

Benzinga

Most industries change over time, and the jewelry industry is no exception. In the past, people would walk into a jewelry store and select a piece for themselves or as a gift. But today’s consumers are asking to be a part of the design process by commissioning jewelers to create custom jewelry. There's all sorts of options from custom earrings, custom bracelets, custom pendants, and many more. So what are the pros and cons of custom-made jewelry? Take a look at this exciting trend so you can decide whether it’s right for you. What is Custom Jewelry? Custom jewelry is specifically designed for someone. Custom pieces are one-of-a-kind and are tailored to fit the style and needs of the wearer. For instance, someone may decide they love their great-grandmother’s engagement ring diamond, but they don’t like the ring's design. They can take the diamond and use it to create a custom-designed engagement ring for themselves. Also, a vital piece of advice: remember to protect it! How Long Does Custom Jewelry Last? Every piece of custom jewelry is different so there is no one answer to how long it will last. For instance, if your custom jewelry is gold-filled, it will typically last 30 years or longer. But if you use a lesser-quality material, your jewelry won’t last as long. Proper care for your custom piece is essential when it comes to how long it will last. Speak to the jeweler when creating your piece to determine the best way to care for it. Should You Get Jewelry Insurance on Custom Pieces? Any time you purchase a fine piece of jewelry, especially one that you designed yourself and can’t replace, you should insure it with jewelry insurance. This type of insurance will ensure that if something happens to your custom piece, the insurance company will reimburse you for your loss. Once your piece is designed, be sure to contact a jewelry insurance company, get a quote, and make sure you’re covered in case of a loss or theft. Advantages of Custom-Designed Jewelry As you can imagine, there are several advantages to creating your own jewelry design. Here are a few to consider. You’re Involved in the Entire Creation Process When you build a house, you want to be involved in every aspect of the process. You want to ensure that the floors, windows and colors are all to your liking. It should be no different with your jewelry. When you design your custom piece, you will be involved in the process as you work with the jewelry designers to create your dream piece. This will give you the opportunity to make sure that, once the piece is completed, you love every detail of it. Opportunity to Add Personalized Sentimentality Jewelry should be personal, and when you have the chance to customize it, it will mean more to you. You can add sentimentality to your custom jewelry by tucking special engravings on the inner circle of wedding bands or the back of a custom watch, by using a stone from another piece of jewelry or by adding other materials or colorful stones to your jewelry. Create One-of-a-Kind Pieces If you love the idea of wearing a piece of custom jewelry that no one else has, custom jewelry might be the ideal thing for you. When you design your own jewelry, you will never see your bracelet on another woman’s wrist. And because the piece is custom, it will likely attract the admiration and comments of a lot of people who see you wearing it. Disadvantages of Custom-Designed Jewelry Along with all of the advantages, there are some disadvantages of custom jewelry. Higher Price Points Because the jewelry you are designing is custom, you can expect to pay a higher price than you would if you choose a ready-made piece off the shelf. But if you want a one-of-a-kind custom piece, the higher price tag is likely worth it. Without Proper Collaboration, Mistakes May Happen When you are working with a jeweler to design a custom piece, it’s important that you closely collaborate with them. If you don’t, it’s possible that the jeweler will misunderstand your wants and create a piece that misses the mark. Longer Process from Start to Finish If you want a special piece of fine jewelry to wear for an event the upcoming weekend, custom jewelry is not the right choice. When designing a custom piece, you must have patience because the process is deliberate and thoughtful. Timing may vary depending on the complexity of a piece. For example, simple diamond pendants take less time to design than a more intricate piece like a graduated tennis necklace. Before you begin the design process, speak to the jeweler and get a time estimate for the process — and then make sure you are willing to commit to it. Create a Stunning Piece of Jewelry That Sets You Apart Wearing jewelry is a great way to enhance an outfit and express your style, but sometimes, you want a piece that no one has or has ever seen. That’s where custom jewelry comes in. If you decide you want to create your one-of-a-kind piece, speak to a jewelry insurer to protect it. After all, it would be a shame to create a beautiful custom piece only to lose it and have no way to recoup your investment. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 08, 2022 01:20 PM Eastern Standard Time

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Trust Through Transparency: How AutoTechIQ Is Rebuilding Consumer Confidence In The Auto Repair Industry

Benzinga

When you google ‘trust,’ you’ll find “ Firm belief in the integrity, ability, or character of a person or thing; confidence or reliance. ” Surveys reveal that nearly half of car owners think auto repair shops overcharge them. In fact, more than half would like a better explanation of the condition, cause, and correction to make sure they know whether the money spent is a good investment in the safety, driveability, and longevity of their vehicle. AutoTechIQ.com addresses this uncertainty by adding vehicle-specific education content and recommending auto repair businesses certified by AutoTechIQ. A new way of gaining trust Digital inspection and communication tools have created a platform for car owners to address concerns about overpaying. The traditional trust in the shop to provide a safe and reliable means of transportation is accompanied by clear and transparent education for car owners to make decisions based on well-documented findings. They are the basis for a budget and appointment schedule for future visits. How does transparency create trust? Assume your car smells like burning oil, and it is hard for you to pinpoint the source, so you drop off your car at a repair shop. Modern shops will perform a Digital Vehicle Health Inspection, which not only documents the testing of your concern but adds 35-50 topics for a full bill of health. For example, in the case image below, a transaxle seal dripping was causing a burning oil smell; the red arrows and text document the details. Red arrows point out the leak, and the text provides The condition (the smell), The cause (the shaft seal is leaking.), and The correction (the seal needs to be replaced). This documentation provides complete transparency and, applied to all topics, will make you ask for a quote. You'll be more confident that the shop will perform high-quality work. Car Owners like me experience the same Another element of trust is people’s decisions who are in a similar or identical situation. For example, buying products and services online is almost unthinkable without reading reviews. Consumers not only browse the good and bad reviews but also prioritize reviews by people in the same situation, like car owners experiencing the same symptom and who drive the same vehicle type. AutoTechIQ.com will show, per symptom, how many car owners driving the same vehicle type have experienced the same symptom and what potential fixes auto repair shops perform to fix it. Since similar symptoms don’t mean a single fix, the website lists all typical and potential repairs to make you confident about what to discuss with your trusted auto repair shop. You can explore an example of the burning oil smell here: https://www.autotechiq.com/symptom/my-car-smells-like-burning-oil. Can I repair the car myself to eliminate a problem? Most symptoms need a professional inspection, test and/or diagnosis to pinpoint the cause. A key element of today’s auto repair is the ability of the shop’s service advisor to educate the customer about why the repair needs to happen and what safety, cost avoidance, and environmental impact it imposes. Then, with a list of options on the table, the customer can decide the best outcome for their vehicle and their goals. AutoTechIQ has introduced three certification levels for the shops near you: Certified Business Recommended Business Business in Good Standing All levels require at least 100 Google Reviews with an average score of 4.5 and higher. Certified businesses conduct a Digital Auto Checkup on every vehicle and recommend the right approach for longevity, reliability, and driveability instead of just replacing parts and correcting the car’s symptoms. Then, you ultimately choose what is budget-friendly for you. More details can be found here. Also, note that recommended businesses conduct a Digital Vehicle Health Inspection but have not been certified yet. A high level of transparency eases your concern about overpaying or not having the correct diagnosis. AutoTechIQ.com is extracting symptoms and fixes from millions of work orders across North America and making the results available to you in an easy-to-digest way and with a minimum of the technical lingo experts often say. How do I find the best professional auto repair shop for my car? There has been a significant change in how former ‘mom-and-pop’ shops focus on repairing vehicles after becoming professional businesses. Now, they focus on helping you determine your vehicle's best outcome by meeting your goals for longevity and dependability. This approach spans longer than just one visit. Check the auto repair shops near you! Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 08, 2022 01:14 PM Eastern Standard Time

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FiscalNote Holdings (NYSE: NOTE) Still Relying On Twitter To Get Your Political News? This Company With Insight From Over 75 Years Of Reliable Experience Could Give You A Better Edge

Benzinga

If you’re still relying on Twitter for political news, you could be falling behind. There are just too many bills and legislative changes for the social network to track. Since World War II, Congress has typically enacted 4 million to 6 million words of new law in each two-year congress, according to GovTrack. The topics of these acts range from genocide prevention and nuclear power use to abortion rights and corporate taxes. You could argue that keeping tabs on the highest profile cases — like the overturning of the Roe v. Wade Act of 1973 — is a possibility, but that effectively also gives the reigns to social media outlets to decide what is worthy of public attention. And certain legislative changes that have no bearing on the majority of the population may still be significant to others. As the midterm elections approach, it’s more important than ever that Americans keep tabs on the political landscape. Catering to the needs of the people, FiscalNote Holdings Inc. (NYSE: NOTE) is an agency specialized in collecting and analyzing data on the regulatory processes in the U.S. and abroad. Here’s how it could help you stay ahead of the political curve. Could FiscalNote Change The Game? According to FiscalNote, over 5,000 organizations trust the company’s regulatory data operations, including Walgreens Boots Alliance Inc. (NASDAQ: WBA) and the Executive Office of the President of the United States. Unlike other data-centric companies like Workiva Inc. (NYSE: WK) and Splunk Inc. (NASDAQ: SPLK), FiscalNote’s emphasis is to help customers like Tesla Inc. (NASDAQ: TSLA) and Chevron Corp. (NYSE: CVX) stay ahead of rapidly evolving political, corporate and regulatory environments. Two of the company’s products stand out in this category. First is CQ Federal, a software platform aimed at ensuring individuals never miss an update on legislation and regulations. Armed with a user-optimized application, CQ Federal provides investors immediate access to updates on the issues that matter across bills, transcripts, reports, votes and more. The U.S. government produces thousands of documents and updates, and CQ Federal allows you to sift through them via advanced tools and dig deep into those that impact you the most. Second is VoterVoice, a comprehensive digital advocacy solution that helps campaigns mobilize their supporters, amplify their message and take legislative action. VoterVoice connects campaign organizers’ advocates via best-in-class address-matching capabilities, ensuring the campaign message is heard by those with the power to enforce change. Additionally, VoterVoice functions as a virtual hub, allowing campaigners to reach out to their supporters via e-mail and notifications and keep them engaged and informed via newsletters, polls and updates. Think of it like ZoomInfo Technologies Inc. (NASDAQ: ZI) of politics. With tools tailored to optimizing the curation of important political information, why depend on unspecialized alternatives? Reacting quickly and properly to emerging information is a key quality of competent management teams. FiscalNote, which has over 75 years of unbiased experience, allows individuals to do so with ease. Ready to level up in the political playing field? Head to FiscalNote to get started. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

November 08, 2022 08:00 AM Eastern Standard Time

Assembly Elevates Joel Coppersmith to Global Director of Measurement and Effectiveness

Assembly

Global omnichannel media agency Assembly has named Joel Coppersmith to a new role as Global Director of Measurement & Effectiveness. Throughout his more than 3-year tenure at Assembly, Joel has worked alongside stakeholders across the agency to define and evolve our approach to measurement, and key to this new remit will be standardizing measurement and effectiveness strategy globally while staying agile to the change in the media and measurement landscape. There is more pressure than ever on CMOs and marketing leaders to drive performance, which has in turn increased the accountability of Marketing to deliver change and growth across businesses effectively. But with disparate media platforms, emerging media formats both on and offline, and changing privacy regulations, it’s a complex challenge – one Assembly is well positioned to solve. “We can offer clients answers to questions around the efficacy of their investment and the role their media budget is playing in delivering their brand and business objectives. Our focus is on equipping clients with strong, compelling arguments that they can use internally to explain the role that Marketing is playing and the value it's driving,” said Joel Coppersmith, Global Director of Measurement & Effectiveness. Assembly has dedicated time and investment towards bringing our measurement strategy to life across the agency, with Joel leading a significant effort to upskill and transform talent’s knowledge of the measurement landscape to have more informed, solution-oriented conversations with clients. And given the current economic climate, measurement is of even greater importance for marketers. Joel added, “With the challenging economic reality, paired with the disruptions to the online tracking environment via legislation and consumer pressure, there is a lot of uncertainty for businesses – this makes the need to prove the value of delivery even more crucial, making its way to the top of brands’ priority lists.” “The ‘Effectiveness’ part of the role is the crux of what we’re about. It’s about understanding why and how Performance and Brand media impacts consumer behavior, and how that drives growth for a business,” said Coppersmith. Assembly Managing Director of Europe, Kate O’Mahony, added, “Joel represents the very best of Assembly: embracing change, and driving progressive growth, which is how we think about our measurement and effectiveness strategy for clients. With Joel dedicated to this charge, we can help our clients and teams break through the complexities and ensure their marketing programs are adding the value to their businesses that they should be.” About Assembly: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 08, 2022 04:00 AM Eastern Standard Time

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Clean Room Primer Group Announces Speakers for Third Roadshow Event in San Francisco

Clean Room Primer

The Clean Room Primer Group today announces its selection of headline speakers for its upcoming event in San Francisco, California on Thursday, November 10, 2022. The mission of the group is to demystify data clean rooms and help marketing and advertising professionals adapt and use them in a privacy-safe marketing environment. The San Francisco event marks the third in a series of events for the Clean Room Primer, all geared to expand on use cases and offer real-world examples on usage of data clean rooms. The headline speakers attending the San Francisco event include: Frederick Stanichev, Head of Sales, Habu Christine Grammier, Head of Solutions, LiveRamp Dave Chambers, Director, Partner Solutions, Claravine Chase Engstrom, Director, Strategic Solutions, InfoSum “We are excited to bring our Roadshow to the west coast with our third event in San Francisco. This technology is unique in that it requires deep collaboration from all sides of the industry - including brands, publishers, agencies and platforms. Our events are meant to bring some of this collaborative thinking to the forefront and help the industry better understand data clean rooms,” said Adam Gelles, co-founder of the Clean Room Primer group and CEO, The B2B Marketing Company. “ As we look forward, a more privacy-centric approach to advertising and marketing is critical as new regulations, platform changes and the third-party cookie demise become more prevalent.” The group has co-authored an initial piece of educational material – The Clean Room Primer – a white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The white paper was released during the group’s inaugural event at Advertising Week in New York City in October. Following this event, The Clean Room Primer will wrap up its inaugural roadshow with a final event on December 6th in Los Angeles. Leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. For more information and to register for the upcoming events, click here. About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit CleanRoomPrimer.com and follow on LinkedIn and Twitter. About The B2B Marketing Company We are a leading provider of business marketing and revenue generating programs for high growth, mid-market and enterprise companies. Our clients have included Microsoft, GumGum, Integral Ad Science, Spectrum Reach, Adobe and many others across technology, media and entertainment, transportation and financial services companies. We provide clients marketing, evangelism, content and excellence programs using our proven methodologies and processes that have generated over hundreds of millions of dollars for B2B brands. Learn more at www.theb2bmarketing.co. Contact Details Kite Hill PR Michael Kocher cleandata@kitehillpr.com

November 07, 2022 01:00 PM Eastern Standard Time

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