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Investis Digital Releases New Commerce Report

Investis Digital

Investis Digital, a leading global digital communications company, announced today the publication of a new report that helps businesses navigate the rapidly evolving commerce landscape. ​​ The company’s Global Connected Commerce Insights Report examines the key trends that are shaping the direction of global commerce in 2023 amid economic uncertainty. ​​ The report asserts that eCommerce and commerce more broadly are evolving into a seamless, total brand experience with the customer at the center – or Connected Commerce. ​ “The pandemic-era eCommerce boom is over, and the explosive shift to a digital-first economy is slowing down,” said Steve Guillemette, executive vice president, global head of Commerce, Investis Digital. “The next big opportunity for business growth is to deliver a total, connected experience across all channels within commerce, both physical and digital.” ​​ For example, leading retailers are providing shoppers with apps that help them find deals and personalized recommendations while shopping in store, and their shopping preferences are connected to the retailer’s website. ​ ​ The payoff is strong: Gartner says that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics for all stakeholder experience. ​​ Investis Digital’s Global Connected Commerce Insights Report shares trends and data on some of the chief catalysts fueling the emergence of Connected Commerce: data activation, the customer experience, digital content, digital media, and intelligence insights. For instance, the report notes that TikTok has inspired a want for authentic and engaging content. The report suggests that marketers should lean into a video-first, user generated content strategy that is optimized for mobile in order to attract eyeballs to their brand and use static assets to scale content and remain top of mind. The report also urges brands to invest in taxonomy, data, and governance in order to do more with less during times of economic uncertainty. Doing so will ensure that commerce assets can be configured and scaled to match customer needs. “Succeeding with a customer-first Connected Commerce strategy means that a brand’s internal teams must collaborate to create and share content assets that result in more personalized experiences,” Guillemette said. “All this must be done efficiently and cost-effectively. Our report offers these and many more insights.” ​ To read the full report, click here. Read more about Investis Digital’s commerce solutions here. Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. ​​A unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit Contact Details Kristen Kalupski +1 646-766-9040 Company Website

November 08, 2022 08:17 AM Eastern Standard Time

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FiscalNote Holdings (NYSE: NOTE) Still Relying On Twitter To Get Your Political News? This Company With Insight From Over 75 Years Of Reliable Experience Could Give You A Better Edge


If you’re still relying on Twitter for political news, you could be falling behind. There are just too many bills and legislative changes for the social network to track. Since World War II, Congress has typically enacted 4 million to 6 million words of new law in each two-year congress, according to GovTrack. The topics of these acts range from genocide prevention and nuclear power use to abortion rights and corporate taxes. You could argue that keeping tabs on the highest profile cases — like the overturning of the Roe v. Wade Act of 1973 — is a possibility, but that effectively also gives the reigns to social media outlets to decide what is worthy of public attention. And certain legislative changes that have no bearing on the majority of the population may still be significant to others. As the midterm elections approach, it’s more important than ever that Americans keep tabs on the political landscape. Catering to the needs of the people, FiscalNote Holdings Inc. (NYSE: NOTE) is an agency specialized in collecting and analyzing data on the regulatory processes in the U.S. and abroad. Here’s how it could help you stay ahead of the political curve. Could FiscalNote Change The Game? According to FiscalNote, over 5,000 organizations trust the company’s regulatory data operations, including Walgreens Boots Alliance Inc. (NASDAQ: WBA) and the Executive Office of the President of the United States. Unlike other data-centric companies like Workiva Inc. (NYSE: WK) and Splunk Inc. (NASDAQ: SPLK), FiscalNote’s emphasis is to help customers like Tesla Inc. (NASDAQ: TSLA) and Chevron Corp. (NYSE: CVX) stay ahead of rapidly evolving political, corporate and regulatory environments. Two of the company’s products stand out in this category. First is CQ Federal, a software platform aimed at ensuring individuals never miss an update on legislation and regulations. Armed with a user-optimized application, CQ Federal provides investors immediate access to updates on the issues that matter across bills, transcripts, reports, votes and more. The U.S. government produces thousands of documents and updates, and CQ Federal allows you to sift through them via advanced tools and dig deep into those that impact you the most. Second is VoterVoice, a comprehensive digital advocacy solution that helps campaigns mobilize their supporters, amplify their message and take legislative action. VoterVoice connects campaign organizers’ advocates via best-in-class address-matching capabilities, ensuring the campaign message is heard by those with the power to enforce change. Additionally, VoterVoice functions as a virtual hub, allowing campaigners to reach out to their supporters via e-mail and notifications and keep them engaged and informed via newsletters, polls and updates. Think of it like ZoomInfo Technologies Inc. (NASDAQ: ZI) of politics. With tools tailored to optimizing the curation of important political information, why depend on unspecialized alternatives? Reacting quickly and properly to emerging information is a key quality of competent management teams. FiscalNote, which has over 75 years of unbiased experience, allows individuals to do so with ease. Ready to level up in the political playing field? Head to FiscalNote to get started. Contact Details Benzinga +1 877-440-9464 Company Website

November 08, 2022 08:00 AM Eastern Standard Time

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Assembly Elevates Joel Coppersmith to Global Director of Measurement and Effectiveness


Global omnichannel media agency Assembly has named Joel Coppersmith to a new role as Global Director of Measurement & Effectiveness. Throughout his more than 3-year tenure at Assembly, Joel has worked alongside stakeholders across the agency to define and evolve our approach to measurement, and key to this new remit will be standardizing measurement and effectiveness strategy globally while staying agile to the change in the media and measurement landscape. There is more pressure than ever on CMOs and marketing leaders to drive performance, which has in turn increased the accountability of Marketing to deliver change and growth across businesses effectively. But with disparate media platforms, emerging media formats both on and offline, and changing privacy regulations, it’s a complex challenge – one Assembly is well positioned to solve. “We can offer clients answers to questions around the efficacy of their investment and the role their media budget is playing in delivering their brand and business objectives. Our focus is on equipping clients with strong, compelling arguments that they can use internally to explain the role that Marketing is playing and the value it's driving,” said Joel Coppersmith, Global Director of Measurement & Effectiveness. Assembly has dedicated time and investment towards bringing our measurement strategy to life across the agency, with Joel leading a significant effort to upskill and transform talent’s knowledge of the measurement landscape to have more informed, solution-oriented conversations with clients. And given the current economic climate, measurement is of even greater importance for marketers. Joel added, “With the challenging economic reality, paired with the disruptions to the online tracking environment via legislation and consumer pressure, there is a lot of uncertainty for businesses – this makes the need to prove the value of delivery even more crucial, making its way to the top of brands’ priority lists.” “The ‘Effectiveness’ part of the role is the crux of what we’re about. It’s about understanding why and how Performance and Brand media impacts consumer behavior, and how that drives growth for a business,” said Coppersmith. Assembly Managing Director of Europe, Kate O’Mahony, added, “Joel represents the very best of Assembly: embracing change, and driving progressive growth, which is how we think about our measurement and effectiveness strategy for clients. With Joel dedicated to this charge, we can help our clients and teams break through the complexities and ensure their marketing programs are adding the value to their businesses that they should be.” About Assembly: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit for more information. Contact Details Sara Pollack, VP of Marketing +1 917-438-4922 Company Website

November 08, 2022 04:00 AM Eastern Standard Time

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Clean Room Primer Group Announces Speakers for Third Roadshow Event in San Francisco

Clean Room Primer

The Clean Room Primer Group today announces its selection of headline speakers for its upcoming event in San Francisco, California on Thursday, November 10, 2022. The mission of the group is to demystify data clean rooms and help marketing and advertising professionals adapt and use them in a privacy-safe marketing environment. The San Francisco event marks the third in a series of events for the Clean Room Primer, all geared to expand on use cases and offer real-world examples on usage of data clean rooms. The headline speakers attending the San Francisco event include: Frederick Stanichev, Head of Sales, Habu Christine Grammier, Head of Solutions, LiveRamp Dave Chambers, Director, Partner Solutions, Claravine Chase Engstrom, Director, Strategic Solutions, InfoSum “We are excited to bring our Roadshow to the west coast with our third event in San Francisco. This technology is unique in that it requires deep collaboration from all sides of the industry - including brands, publishers, agencies and platforms. Our events are meant to bring some of this collaborative thinking to the forefront and help the industry better understand data clean rooms,” said Adam Gelles, co-founder of the Clean Room Primer group and CEO, The B2B Marketing Company. “ As we look forward, a more privacy-centric approach to advertising and marketing is critical as new regulations, platform changes and the third-party cookie demise become more prevalent.” The group has co-authored an initial piece of educational material – The Clean Room Primer – a white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The white paper was released during the group’s inaugural event at Advertising Week in New York City in October. Following this event, The Clean Room Primer will wrap up its inaugural roadshow with a final event on December 6th in Los Angeles. Leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising. For more information and to register for the upcoming events, click here. About The Clean Room Primer Group The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit and follow on LinkedIn and Twitter. About The B2B Marketing Company We are a leading provider of business marketing and revenue generating programs for high growth, mid-market and enterprise companies. Our clients have included Microsoft, GumGum, Integral Ad Science, Spectrum Reach, Adobe and many others across technology, media and entertainment, transportation and financial services companies. We provide clients marketing, evangelism, content and excellence programs using our proven methodologies and processes that have generated over hundreds of millions of dollars for B2B brands. Learn more at Contact Details Kite Hill PR Michael Kocher

November 07, 2022 01:00 PM Eastern Standard Time

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Comcast Washington

SEATTLE, November 7, 2022 – The Ready for Business Fund – a relief program launched by GSBA, Washington State’s LGBTQ and allied chamber of commerce, and Comcast – is distributing $2,500 and $4,000 cash grants to 76 small businesses throughout Washington state. The Ready for Business Fund was founded in the summer of 2020 with an initial $100,000 investment from Comcast and designation of GSBA as the fund manager. To date, the fund has supported more than 200 small businesses in Washington with nearly $1 million in financial support and wraparound services. The Ready for Business Fund was renewed this year with an additional $75,000 in funding from Comcast and GSBA, reprising its role as the program and fund manager. Grants from the Ready for Business Fund will be made possible by more than $150,000 in additional donations from Pepsi, T-Mobile, US Bank, Meta, and Verity Credit Union and a $100,000 grant from King County. These funds will now support small business owners across all industries, including local restaurants, bookstores, bistros, shops and stores, which are an important part of the social fabric in our communities. “GSBA recognizes the importance of investing in the small businesses that are critical to a thriving community and economy,” said Ilona Lohrey, GSBA president and CEO. “We are proud to once again partner with Comcast to grow our Ready for Business Fund to support a diverse group of business owners who need our help now more than ever.” The Ready for Business Fund was created to support small businesses in Washington, especially those owned by LGBTQ people, Black, Indigenous and People of Color (BIPOC), and women, who are at greater risk in today’s uncertain economy. Grant recipients also include small businesses located in rural areas of Washington that lack proximity to resources. “We're grateful for our continued partnership with the GSBA to recognize so many resilient small businesses through the Ready for Business Fund,” said Diem Ly, Community Impact director, Comcast Washington. “We at Comcast believe and act on our shared value that ensuring equitable access to resources for BIPOC and LGBTQ-owned businesses means all of our communities and neighborhoods benefit in the long-run.” Feel free to adjust as you see fit! “Between recovery from the COVID-19 pandemic and concerns over inflation, our small businesses have faced some of the most difficult struggles over the last few years, and it is up to our community to step up and support them. That’s why partnerships like the one between King County, GSBA and Comcast are so imperative right now,” shared King County Councilmember Joe McDermott. GSBA assembled a selection committee consisting of diverse community and business leaders to evaluate the applications received. Notifications to grant applicants about the status of their application have begun and awards will be delivered beginning this week. All grant recipients will also receive wrap-around services, including GSBA membership and consulting. Ready for Business Fund grant recipients include: More information is available at About GSBA Established in 1981, GSBA is Washington State's LGBTQ and allied chamber of commerce and is the largest of its kind in North America. The chamber represents over 1,400 small business, corporate, and nonprofit members who share the values of promoting diversity, equity, equality, and inclusion in the workplace. GSBA proudly serves as a connector across the region, bringing communities together through business while advocating for civil rights and small business. GSBA also promotes LGBTQ tourism through Travel Out Seattle, advocates for small businesses in Seattle’s Capitol Hill Neighborhood through the Capitol Hill Business Alliance (CHBA) and invests in the next generation of LGBTQ and allied leaders through the GSBA Scholarship & Education Fund. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit for more information. Contact Details Andy Colley Company Website

November 07, 2022 08:56 AM Pacific Standard Time

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Renovators and OPPO, the Always-on Innovators


When people mention “innovation”, they often think of “technology”. While technology is the most dynamic element in innovation, art is also at the forefront of creation. Artists express themselves and reflect on the current trends in their own innovative way. SHENZHEN, CHINA - Media OutReach - 7 November 2022 - To support young artists, OPPO has organized the Renovators Emerging Artists Project for four consecutive years, encouraging and supporting original and experimental art and design creations under the theme of “Art & Tech”. A Summer Night, by Shi Ziyuan In this year’s OPPO Renovators Emerging Artists Project, young artist Shi Ziyuan’s installation A Summer Night won the top prize in the Future Renovators category. A Summer Night is a mechanical device that creates and presents various types of sound, creating an imaginary world in listeners’ mind. Drawing on scenes from a well-known Chinese classical prose, Kouji (Oral Stunts), Shi Ziyuan connects a variety of sounds in her artwork, creating virtual scenes and events, such as “insects chirping on a summer night, people sleeping soundly, houses on fire, people fleeing”. At the same time, a page-turning device is placed to the side to give visitors visual hints and help the viewer think of the link between the visual and auditory contrasts. The idea of “breaking down stereotypes and encouraging people to explore more possibilities in what surrounds them” is what Shi Ziyuan wants to convey through A Summer Night. It is also her thoughts of “innovation”—only by thinking out of the box or even acting against experience can we see more possibilities and innovations. A Summer Night, by Shi Ziyuan How can we make breakthroughs and strive for innovation? As a leading global technology brand, OPPO has some unique insights. Does an electronic screen have to be fixed in size? New materials and technologies can help you break the shackles of imagination. After years of research, OPPO launched innovative products like the OPPO X 2021 rollable phone which unfolds like a scroll, and the OPPO Find N, a folding phone with a unique size and stunning appearance. Do XR glasses have to be a replica of normal glasses? With feather-light and sleek design that is truly a sight to behold, OPPO Air Glass proves that smart device can be both functional and beautiful. Does a phone’s rear design only allow for straight lines? Curves are more elegant and natural. Since the Find X3 series, OPPO has used volcano-shaped designs to create a more organic look. As product of the smartphone series that highlights personality and trendiness, OPPO Reno8 Pro 5G features a Streamlined Unibody Design, which is the first time in this series. Using a special high-temperature, high-pressure hot forging process, coupled with nanometer-scale polishing steps, OPPO creates a smooth 75-degree micro-arc transition around the camera on the integrated streamlined glass back cover. The seamless design makes the phone comfortable to hold while also fitting OPPO’s innovative and elegant design aesthetic. Back cover of OPPO Reno8 Pro 5G Technology evolves over time, pushing design and art forward while also constantly renewing itself. The emergence of the “metaverse” has given Luo Langyi, whose major is the digital media art, a sense of freshness that he has never felt before—not only in terms of the novelty of the form but also in the fact that virtual worlds have opened up more possibilities for breaking the shackles of reality. The individual initiative and creativity empowered by technological innovation dissolve the feeling of powerlessness in the face of changes. Under current technological trends, we can either be swept along or embrace innovation. “If we were no longer restricted by physical space, both creation and life would become more attractive.” Luo Langyi believes that the “crisis” of spatial blockage inspired her to create the OPPO—AR Urban Community, which won the Renovators Creativity Award in the 2022 Renovators Emerging Artists Project. Her artwork was a world modeled on real cities, where users can choose the city they actually live in or the city they dream of living in, while those who enter the same city will become residents of one community. There are four avatar roles to choose from in this AR City Community, including the “protector” who runs the infrastructure of the community, the “builder” who carries out city construction and community governance, the “researcher” who questions the known world, and “explorers” who are constantly chasing the unknown and the future. Through this AR artwork, she hopes to allow OPPO users worldwide to break away from the trivialities of everyday life, reimagine themselves in this urban community, explore independently, and create freely. OPPO—AR Urban Community, by Luo Langyi Similarly, to meet young generation’s need of exploration and self-expression, OPPO Reno8 series is equipped with cutting-edge technology to provide better user experience in terms of design and functionality. Designed to be a Portrait Expert in every aspect, Reno8 Pro 5G is equipped with OPPO’s first self-developed, dedicated imaging NPU, MariSilicon X. With the support of MariSilicon X’s powerful image processing capabilities, Reno8 Pro 5G delivers a series of innovative camera features, including 4K video shooting to help users shoot ultra-clear portraits in very challenging scenarios. In addition to optimized functionality, OPPO Reno8 series also places greater emphasis on design innovation and personality. OPPO Reno8 Pro 5G draws inspiration from porcelain glaze techniques to add a further touch of elegance to the back cover. The Glazed Green features a soothing gorgeous green tone to add a natural, organic feel that is visually relaxing. The Shimmer Gold color of OPPO Reno8 5G inherits the unique OPPO Glow process to create a refreshing feeling of rich textures and vivid color variations while also protecting the phone from fingerprints and other unwanted marks. At the same time, it has a gold base color with a gradient to create a sparkly color. It’s impressive with a stellar personality. Shimmer Gold color of OPPO Reno8 5G From its inception, the Renovators Emerging Artists Project has been closely linked to OPPO Reno series. Whether it is a product or an art contest, they carry the genes of the younger generation, aiming to empower young people to better create, express themselves, and enjoy technology and life. As technology and art complement each other, young artists and OPPO Reno series share the same passion for innovation. Together with young creators, OPPO looks forward to bringing the beauty of technology and art to more people around the world. About OPPO OPPO is a leading global smart device brand. Since the launch of its first mobile phone - “Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world. Contact Details OPPO OPPO International PR Team

November 07, 2022 05:17 AM Eastern Standard Time

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Could This Regulatory Data Company Attract More Interest As The Midterm Elections Approach?


What is the role of information in changing the world? For companies like FiscalNote Holdings Inc. (NYSE: NOTE), this consideration is the cornerstone of its business. As an agency specialized in collecting data on the regulatory processes in the U.S. and abroad, FiscalNote’s existence is a testament to the power of quality information. FiscalNote belongs to a growing library of companies specializing in the timely acquisition and creative distillation of information. These companies have molded information to offer a variety of services ranging from automating finances such as Workiva Inc. (NYSE: WK) to consumer behavioral analysis like Splunk Inc. (NASDAQ: SPLK). For FiscalNote, regulatory data is the foundation of the work. Policies can have a radical impact on how businesses operate. Take the Roe versus Wade case, which in 1973 created a whole new industry for abortion-seeking individuals. FiscalNote is dedicated to collecting valuable regulatory information and detailing how it would affect its customers’ businesses and operations. As the U.S. midterm elections creep closer, FiscalNote’s work may be more valuable than ever. Fortunately, the company has reportedly prepared for this moment. In an episode on SPACInsider, FiscalNote CEO Tim Hwang outlines the company’s recent acquisitions, its cash-rich position and the favorability of market valuations as driving forces in the company’s quest for market share. Leveraging Market Conditions The past two years have seen shifts in the requirement for large-scale data. Brewing market uncertainty and the COVID-19 pandemic provide some of the strongest catalysts for this growing demand for data. As discussed in the podcast episode, Hwang believes the pandemic increased the number of touchpoints governments at every level have on business operations. Additionally, poor market conditions and whipsawing currency valuations are posing significant risks for businesses worldwide. FiscalNote provides services that help businesses tackle and understand their issues through data. The company says it has undergone significant growth to improve its service, including prioritizing key conditions in getting the right SPAC deal for it, and that it is already taking advantage of being a publicly-listed company. Specifically, Hwang highlighted the following developments: The acquisition of DT-Global Business Consulting, an Austria-based market intelligence company, that expands FiscalNote's existing Geopolitical & Market Intelligence solutions business, shortly after its initial public offering (IPO). The expansion into alternative data — financial information covering the economic activity that isn’t covered by equities and traditional markets. Labor, wage and credit card expenditure data are some examples. The acquisition of Aicel, a South Korea-based alternative data solutions and software company that enhances FiscalNote’s Data-as-a-Service offerings on a global scale. Commenting on the business’s merger and acquisition (M&A) strategy, Hwang said, “We are expanding the scope of our products and services to be able to drive continued organic growth well into the future.” Hwang sees the M&A process as simple product development — finding companies that would enrich FiscalNote’s data collection and analysis and acquiring them is a clear-cut way to improve the business’s database and reach. Hwang says that current market conditions, which have sent business valuations well below book and cash values, represent an incredible opportunity for FiscalNote, one that the company is taking advantage of via its acquisitions. Armed with $90 million in cash and a flexible credit facility driven by the company’s annual recurring revenue, Hwang believes the company has both the right management team and the right financials to take FiscalNote to the next level. As midterm elections creep around the corner, the importance of regulatory data and information may reach new heights. Hear more about how FiscalNote is tackling the situation here. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 Company Website

November 04, 2022 08:00 AM Eastern Daylight Time

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PA Media and Agility partnership brings PRs closer to journalists driving news agenda

PA Media

PR and communications professionals can now monitor the news agenda and seamlessly reach the most relevant journalists for their stories through a new partnership between PA Media and Agility. PA Media’s Mediapoint enables customers to both understand and make the news by following breaking stories and then distributing their press releases on the newswire used by journalists. Agility, Innodata Inc.’s (NASDAQ:INOD) AI-enabled public relations platform, has an industry-leading media database with unparalleled data accuracy. The technology partnership will allow PR and comms professionals to seamlessly go from reading a story on Mediapoint to using the new Media Outreach tools to target relevant journalists with their insights, quotes or complementary story through Agility’s media database. PR and comms professionals will then be able to understand the success of their campaign in granular detail by reviewing the number of journalists reached through the wire, email open rates and clickthrough numbers from their release. The partnership will allow them to target journalists from specific industries or locations while knowing they are working with an accurate database. “Our partnership with Agility will allow PRs to respond to the news agenda and get their press releases in front of the right journalists faster and easier than ever before,” said Alan Marshall, Managing Director of Business Information Services at PA Media. “We’re working with Agility because a high-quality media database is essential for our customers to earn press coverage. The Media Outreach launch forms part of a series of enhancements we’re making to Mediapoint over the coming months.” “We believe combining PA Media’s illustrious history in the media and publishing space with Agility’s innovative technology will result in successful, outcome-driven experiences for PR and comms professionals,” said Martin Lyster, CEO of Agility. “We see these types of technology partnerships as key enablers of innovation both now and in the future, contributing to the dynamic and exciting nature of our industry.” The Agility database provides a top-rated user experience and impeccable data confidence due to its in-house media research team that makes up to 2 million manual updates to journalist and outlet contact information every year. “We are delighted to be working with PA Media, renowned for its multimedia and content delivery,” said Allison Murphy, UK Managing Director at Agility. “PA Media Group’s dedication to providing excellent service to their customers aligns perfectly with our values at Agility. We’re honoured to have been chosen as the technology provider to power targeted news distribution on behalf of PA Media.” Notes to editors Learn more about the powerful business ally that is PA Mediapoint. About PA Media Group PA Media Group comprises a diverse portfolio of specialist media companies, spanning news & information, technology and communications services. Its flagship brand, PA Media, is the UK and Ireland’s leading news agency. Alongside PA Media, the Group is also the parent company of content library Alamy, broadcast tech firm Globelynx, strategic marketing consultancy Sticky Content, video streaming business StreamAMG, PA Betting Services, PA Training and PA TV Metadata. PA Media Group has 20 shareholders, made up mainly of UK news and media businesses. The largest shareholders include DMGT plc, Informa plc, News UK plc and Reach plc. About Agility Agility PR Solutions, INNODATA INC.’s (NASDAQ: INOD) AI-enabled industry platform for public relations and media analysis, streamlines media monitoring, outreach, and media intelligence in one intuitive platform for public relations professionals. Global organizations rely on Agility to help them achieve ambitious business goals using an outcome-based approach. Software backed by deep expertise offers high-performance results and PR insights for brands with advanced requirements in a shifting media landscape. Providing innovative technology, outstanding data quality, and high-caliber support, Agility enables success for today’s communicators. Contact Details PA Media Oyinda Bishi Agility PR Solutions Jeffrey Mack

November 03, 2022 12:08 PM Eastern Daylight Time

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Venture Capital and Private Equity Continue to Have a Taste for HR and HCM Tech Opportunities


The Surprise: While recession risks have led VCs to press pause on many pandemic favorites, the Human Capital Management (HCM) niche has proven to be the exception. It is a crowded space - over 400 HCM companies set up shop at the 2022 HR Technology Conference in Las Vegas. There's a reason for all the competition. The need for a scientific approach to managing a company's workforce gained steam during the COVID-19 pandemic, leading HR Tech to receive a record amount of VC attention in 2021. Despite all the hype over the past two years, this trend shows signs of staying power. The global HR Tech space is projected to expand at a CAGR of 9.1% through 2029 to $46.85B, which dwarfs the current size of $25.53B. Let’s provide some perspective on Human Capital Management’s dramatic rise in relevancy. HR Tech companies received a 250% increase in VC funding in Q4 2021 compared to Q4 2020. In that final quarter of 2021, VCs poured $11.2B into 212 unique HR Tech startups, which equates to an average deal size of $58.3M. In H1 2022, HR Tech was the beneficiary of $14.2B in funding across 387 deals, which equates to an average deal size of $41M. While the 2022 numbers thus far aren't nearly as eye-popping, context is everything. Recession fears in the U.S. and around the world kicked in during Q4 2021. Officials admitted inflation wasn't transitory. The public accepted the inevitability of higher borrowing costs. The stock market, being a forward-looking indicator, peaked in October of 2021. It's no surprise then that funding slowed from its peak. In fact, as of September 2022, overall VC investment has hit a two-year low. But not all industries feel the effects equally - flows into HR tech are holding up much better than the overall market. The Problem: Stubborn inflation and a fractured employer/employee relationship has put many small to midsize businesses at a crossroads. An American Express survey revealed that while the average small to midsize business enjoyed an 87% increase in revenue from July 2021 to July 2022, that same average also saw profits decrease by 4%. That’s the equivalent of running faster while falling even more behind. It’s easy to settle for top-line growth during a bull market, but downturns are when metrics like profitability and free cash flow become king. While expenses creep up, the expectations gap between employers and employees is also growing wider. As the gap expands, employee productivity, morale, & retention fall. The disconnect between both parties has become so widespread that it led to the coining of the term ‘quiet quitting’, which is an employee consciously doing just enough not to get fired. So while simply cutting costs through a reduced headcount would put a dent in the first problem, it would only exacerbate the second. A more comprehensive approach is needed to ensure a workforce is both happy and efficient. The Solution: Asure allows a small to midsize business to adopt a scientific attitude towards the management of its workforce. Asure Software’s (NASDAQ: ASUR) platform helps small and midsize businesses attract, manage, & retain the right people by automating the boring essentials - payroll, HR, & taxes. By removing administrative tasks from the equation, you free up the team’s day to do what they were hired to do. This streamlined approach saves employers money by reducing unnecessary headcount, and it ensures team members have the time to work on the business rather than just in the business. Let’s share a few examples of how the software is relevant in this climate. The tax laws in this country are more complex than ever. Under the CARES act, the Employee Retention Credit provision incentivized small and midsize businesses to keep employees on the payroll. For every employee spared, the business could receive a tax refund of up to $26,000. While the savings are significant, owners that looked to leverage this provision manually wasted hours navigating the application process. Do I fill out Form 941-X or Form 5884-A? How do I know if my business even qualifies? Am I compliant? Asure's clients didn't have to ask these questions because the company’s in-house experts and streamlining technology help to make the entire filing process smooth and without any time burden or confusion for the business owner. Asure recently integrated Equifax’s (NYSE: EFX) The Work Number technology with its platform to allow for instant verification of employment & income. Before this partnership, employees would have to fill out a verification request ahead of big applications like a mortgage or a car loan. Employers would then manually respond to each one. This Equifax integration eliminates all that back & forth at no extra cost to Asure’s clients. It's easy to miss the latest integrations or to only use a fraction of a software's capabilities. While Asure emphasizes efficiency for its clients, it's a company that believes in a personal touch. Upon subscribing, each client is assigned a dedicated team of Asure specialists in the local area. The implementation and maximization of the platform become significantly easier when help isn't outsourced to a call center. Asure offers its B2B cloud-based software via a subscription model. The company has a laundry list of individual solutions - Performance Tracking, Electronic Onboarding, Workers’ Compensation, you name it. But for small and midsize businesses that want to move beyond the a la carte approach, Asure offers comprehensive payroll & HR plans that bundle a host of services together. Asure has been around since 1985. Over those decades, Asure has earned the trust of 80,000 clients - 95% of which are SMBs. So despite being a company with vast resources, Asure markets itself to the business with say 100 employees. And as that business grows its market share, the software can scale and grow right along with it to serve 1000+ employees without expensive upgrades. As it is publicly traded, Asure is not a target for VC funding. However, VC and PE firms have certainly been active in acquiring HR tech and HCM companies during the recent market downturn. Thoma Bravo is one private equity software firm that has been on an acquisition spree recently. In October 2022 alone, the PE firm acquired ForgeRock (NYSE: FORG), Ping Identity, UserTesting (NYSE: USER) and completed a strategic investment into SMA Technologies. In addition, the strong activity in the industry by institutional investors highlights the underscoring demand is represents an overall “bullish” signal for the industry. Retail investors who believe in the secular shift to Human Capital Management would be wise to do further due diligence into the ticker symbol ASUR. Disclaimer: Spotlight Growth is compensated, either directly or via a third party, to provide investor relations services for its clients. Spotlight Growth creates exposure for companies through a customized marketing strategy, including design of promotional material, the drafting and editing of press releases and media placement. All information on featured companies is provided by the companies profiled, or is available from public sources. Spotlight Growth and its employees are not a Registered Investment Advisor, Broker Dealer or a member of any association for other research providers in any jurisdiction whatsoever and we are not qualified to give financial advice. The information contained herein is based on external sources that Spotlight Growth believes to be reliable, but its accuracy is not guaranteed. Spotlight Growth may create reports and content that has been compensated by a company or third-parties, or for purposes of self-marketing. Spotlight Growth was compensated five thousand dollars cash for the creation and dissemination of this content by the company. This material does not represent a solicitation to buy or sell any securities. Certain statements contained herein constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may include, without limitation, statements with respect to the Company’s plans and objectives, projections, expectations and intentions. These forward-looking statements are based on current expectations, estimates and projections about the Company’s industry, management’s beliefs and certain assumptions made by management. The above communication, the attachments and external Internet links provided are intended for informational purposes only and are not to be interpreted by the recipient as a solicitation to participate in securities offerings. Investments referenced may not be suitable for all investors and may not be permissible in certain jurisdictions. Spotlight Growth and its affiliates, officers, directors, and employees may have bought or sold or may buy or sell shares in the companies discussed herein, which may be acquired prior, during or after the publication of these marketing materials. Spotlight Growth, its affiliates, officers, directors, and employees may sell the stock of said companies at any time and may profit in the event those shares rise in value. For more information on our disclosures, please visit: The article “ Venture Capital and Private Equity Continue to Have a Taste for HR and HCM Tech Opportunities ” first appeared on Spotlight Growth. 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November 03, 2022 10:30 AM Eastern Daylight Time

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