News Hub | News Direct

Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
Article thumbnail News Release

100 Houstonians in Harris and Ft. Bend Counties Awarded a Total of $1 Million Through Comcast RISE, National Initiative to Support Small Business Owners

Comcast Houston

Comcast today announced the 100 recipients of the Comcast Rise Investment Fund grants. Each small business will receive a one-time $10,000 grant from the fund. More than 100 businesses in the area will also receive technology and marketing resources. The recipients are among nearly 6,700 entrepreneurs nationwide who have been selected through the Comcast RISE program, which provides marketing, technology, and capital support to small business owners. “We are proud of all of our small businesses, the impact they have in Fort Bend County is invaluable. Many of our business owners, particularly our minority owned businesses, have faced unprecedented challenges over the past year due to the COVID-19 pandemic, and require a wide range of support to help their businesses survive,” stated Fort Bend County Judge KP George. “The Comcast Rise Investment Fund Grant provides these business owners with the critical financial lifeline and the resources needed so they can sustain and grow their businesses.” Through Comcast RISE, the company also announced it is on track to support 13,000 small businesses by the end of the year with marketing or technology support such as a TV campaign, production of a TV commercial or consulting services from Effectv, the advertising sales division of Comcast Cable, or computer equipment, internet, voice or cybersecurity services from Comcast Business. “Since we launched Comcast RISE a year ago, we have assisted more than 200 small businesses throughout the Houston area with either marketing, technology, or monetary grants. This round of Comcast RISE grants will provide even more small business owners of color with the resources and tools they need to thrive,” said Ralph Martinez, senior vice president for Comcast’s Houston region. “We look forward to empowering their success.” To further build on the program’s success and provide support to even more small businesses, Comcast also announced today a major expansion to eligibility, enabling all women-owned small businesses nationwide to apply. This expansion recognizes and seeks to help address the persistent inequities women continue to face in accessing the resources and funding that are critical to success. Comcast RISE and the Comcast RISE Investment Fund, initially launched as a response to help small businesses owners of color hardest hit by the economic impacts of the COVID-19 pandemic, continue to focus on uplifting small businesses, ensuring they continue to prosper in an ever-shifting post-pandemic economy. “As we continue to rebuild and emerge from the effects of the pandemic, small businesses will continue to be the backbone of our economy – and we must take every opportunity to help them thrive,” said Dave Watson, President and CEO, Comcast Cable. “Looking forward, this expansion will enable Comcast RISE to further empower and strengthen even more small businesses that are the heart of our local communities across the country.” In the year since its inception, Comcast RISE has awarded more than $11 million in grants and $50 million in in-kind support for marketing and technology services, impacting more than 6,700 entrepreneurs of color in 432 cities across 34 states. By the end of 2022, 13,000 businesses across the country are expected to benefit from the Comcast RISE initiative, either through the grant program or from the resources provided through Effectv and Comcast Business. In addition to the financial and business support services provided, a key part of the program is ensuring the long-term sustainability of businesses. To help address this, Comcast invests in and partners with organizations such as Ureeka to provide ongoing mentorship and resources to help small businesses succeed over the long-term. Comcast RISE, which stands for Representation, Investment, Strength, and Empowerment, is part of Project UP, Comcast’s comprehensive initiative to advance digital equity and help provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast has committed $1 billion to programs and partnerships that will reach an estimated 50 million people with the skills, opportunities, and resources they need to succeed in an increasingly digital world. The program will continue to be open to racially and ethnically diverse small business owners and the expanded Comcast RISE eligibility to all women-owned businesses will be effective on January 16, 2022. More information and the applications to apply for either the grant program or marketing and technology services are available at www.ComcastRISE.com. To help drive outreach and awareness about Comcast RISE and provide additional support, training and mentorship, Comcast has also awarded $50,000 in grants to local community partners – Houston Hispanic Chamber, Houston Black Chamber, Empresarios Latinos Foundation, Houston LGBT Chamber, Asian Chamber of Commerce, Greater Houston Women’s Foundation and East End Chamber of Commerce. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. About Comcast Business Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com. Contact Details Comcast Foti Kallergis +1 832-986-0196 Foti_Kallergis@comcast.com Comcast Misha McClure +1 832-547-6783 Misha_McClure@cable.comcast.com Company Website https://houston.comcast.com/

November 23, 2021 09:31 AM Central Standard Time

Article thumbnail News Release

ASMBLE launches powerful micro-community platform for brands, influencers, and their superfans

ASMBLE

Micro-community network ASMBLE has today announced the public launch of its platform for brands, creators, influencers, and superfans. Brands are using ASMBLE to build communities of influencers, creators, and superfans to identify and develop direct relationships with these powerful creators. These brand-owned micro-communities serve as a launchpad enabling content co-creation, influencer campaigns, focus groups, and customer insights. Following a year of beta testing with 2000 influencers and a range of brands in the US, ASMBLE is now accessible globally for all creators, influencers, and brands to join. ASMBLE was launched to help brands with creator-powered marketing while also addressing major underlying problems faced by the average semi-pro creator. Over 35 million semi-pro creators report burnout, isolation, and negative outcomes stemming from social media. In addition to financially rewarding creators through brand communities, ASMBLE’s creator-led communities provide creators with in-app tools, educational content, and peer support around topics of interest. Micro-communities from TikTokTips, to BlackParenting, to MindSet Matters - and dozens of other micro-communities - provide valuable industry insight and support that creators can’t find anywhere else. Nadeem Mazen, CEO and Co-Founder of ASMBLE commented: “The creator economy is today worth $100B every year and growing. Creators and influencers are the future of advertising because they wield authenticity and unprecedented audience trust, while the ground is shifting under traditional digital tracking and digital ads. Everything from streaming studio content wars to Big Tech acquisitions hinges on creators. Creators - as technologists, as producers, as trend-setters, and as subject-matter experts - are the fulcrum on which enormous industries tip. Trillions are at stake.” How ASMBLE works Brands purchase a seat to spin up one or more micro-communities in ASMBLE A dedicated community-building consultant is assigned to each brand. Brands and community-building consultants populate their micro-communities by inviting influencers, creators, superfans, or customers with whom they have an existing relationship. Brands invite influencers and superfans to their micro-community from other relevant micro-communities in ASMBLE, in order to grow their base and extend their creative capacity or reach. Brands create conversations, contests, focus-groups, live in-app events, and paying influencer marketing projects within their micro-community to learn from members or leverage their valuable skills. All micro-community members see when the brand responds to any given community-member - whether that is approval for a project idea, feedback on co-created content, or instant payment from the brand. Each community member learns from feedback that any other community member receives, creating a race to the top in ideation, collaboration, and quality content. Regarding the problem that ASMBLE has set out to solve, Nadeem Mazen said: “The creator economy is naive in its current state - almost every corner of this brave new world is messy, painful, stressful, and unsustainable for stakeholders on all sides. Marketplaces are lackluster, brands are skeptical, influencers get squeezed, and new creator business models fail to capture enough influencer buy-in to really scale. Both long-standing influencer marketplaces and new business models implicitly rely on creator trust and wellbeing in order to scale - yet explicitly treat popular creators as disposable and interchangeable. ASMBLE addresses these problems by addressing creators’ needs: creators are our partners and our fuel. By committing deeply to collective creator community and individual creator wellbeing - something largely missing across the social internet - we assemble a foundation of creator trust, retention, and activity that brands can leverage for their campaigns and strategic imperatives.” Looking ahead Nadeem Mazen added: “ASMBLE creators takes the opposite approach of the industry at present. Instead of focusing on how to woo paying brands, we offer influencers access to real, substantive emotional, professional, and creative support. The core of what we do is offer influencers and creators a safe space where they can talk about their work - which is seen as a cake walk from the outside, but is actually one of the highest pressure jobs” “ASMBLE will become the Y-Combinator for creators - an entire ecosystem of entrepreneurship curriculum, peer and mentor support, and even direct investment where we take a stake in content development and other financial growth.” About ASMBLE As the only social network for influencers and content creators, ASMBLE is uniquely positioned to accelerate brand awareness and market penetration for businesses. Our mobile-first platform promotes collaboration that raises the bar for compelling, authentic content. Our community focuses on human development, peer/mentor connections, and the value of authenticity. ASMBLE is deploying its network of talented, brand and product-obsessed creators against the toughest challenges of today’s leading brands. To explore ASMBLE, please visit: https://asmble.online/ Contact Details ASMBLE Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://asmble.online/

November 23, 2021 08:00 AM Eastern Standard Time

Image
Article thumbnail News Release

American Translators Association Calls for Fair Working Conditions for Translators and Subtitlers in the Entertainment Industry

American Translators Association

The American Translators Association (ATA), the largest professional organization for translators and interpreters in the U.S., has shared an open letter in response to recent statements in the press and on social media about a shortage of professional translators and subtitlers. The letter is a call for fair working conditions for translators in the entertainment industry. “There is no shortage, but instead a disconnect between the value of this skilled work and the pay offered, leading to a perceived lack of qualified professionals available for these jobs and subpar subtitles in the world’s most popular titles in film and TV,” ATA President Madalena Sánchez Zampaulo stated in the letter. President Sánchez Zampaulo also noted that current practices within the entertainment industry “devalue subtitlers’ work, discourage truly qualified professionals from accepting these jobs, and impede international viewers’ enjoyment of these titles.” “On behalf of the American Translators Association, I urge film and television production studios and the language service providers they contract with to refocus on a quality subtitling process, which starts with hiring professional subtitlers at professional rates rather than unskilled multilingual labor at pay that can work out to well below minimum wage,” President Sánchez Zampaulo stated. “The veritable explosion of international entertainment options is a positive development and producing high-quality subtitles is in the best interest of studios, streaming platforms, and viewers. The professionals who work painstakingly to craft the multilingual versions of our favorite movies and shows should be able to share in the revenue generated thanks to their work.” Founded in 1959, the American Translators Association’s primary goals include fostering and supporting the professional development of translators and interpreters and promoting the translation and interpreting professions. ATA, based in Alexandria, Virginia, has nearly 10,000 members in over 100 countries. For more information on ATA, please visit www.atanet.org. Contact Details WantLeverage Communications Julie Livingston +1 347-239-0249 julie@wantleverage.com Company Website https://www.atanet.org

November 22, 2021 08:19 AM Eastern Standard Time

Article thumbnail News Release

Velocity Global’s 2022 Work In Progress Report: Businesses and talent benefit from distributed work

Velocity Global

1,000 surveyed tech leaders say distributed work increases productivity and diversity Most remote talent to remain untethered to an office post-pandemic Tech leaders desire to increase remote work for themselves 72% utilize a distributed workforce but face hurdles to expand it Remote and distributed workforces are here to stay due to the mutual benefits to both businesses and talent according to a new study from Velocity Global, the leading provider of global employment solutions. The 2022 Work In Progress — The State of Distributed Work: Tech Sector published today touts multiple benefits of distributed work, shows optimism for growth in the tech sector, but also names challenges for businesses to increase their global workforce. More than 1,000 U.S. and UK tech company decision-makers participated in the study and 72% say their business utilizes a substantial distributed workforce; 59% say more than half of their workforce is remote, and 61% of U.S. tech leaders report more than half of their remote workers will remain that way for the foreseeable future. “The world of work is forever changed. The global pandemic accelerated the desire to work from anywhere, and it lit a fire for employers to embrace a truly distributed workforce,” said Velocity Global founder and CEO Ben Wright. “The untethered nature of work was on the rise before COVID-19, but the tailwinds accelerated this new way of work as businesses tapped into new talent pools and workers themselves embraced a new freedom. Neither is going back - this change is here to stay.” Despite the growth of distributed and remote work, businesses cite several challenges to embrace the change even further. “This dramatic shift accelerated faster than the legacy ecosystem built to support the employment infrastructure was capable of handling,” added Wright. “We remove the roadblocks to grow businesses and connect employers and talent to simply get work done anywhere and anyhow.” Organizational and personal benefits of remote and distributed work Remote work refers to talent working at a location other than a company-owned office. Related to the concept of remote work is distributed work, in which companies employ talent that is located in multiple locations domestically or internationally. The majority of companies (72%) employ a distributed workforce and 79% of these organizations’ talent also works remotely. Respondents who utilize a distributed workforce report clear advantages: 95% say a distributed workforce model benefits their company by increasing productivity (54%), securing top talent (40%), and building a more diverse team (37%). Respondents indicate talent prefers remote work for similar reasons, reinforcing the mutual benefits. Interestingly, 3 in 4 of the tech leaders themselves work remotely at least one day per week and desire to increase the amount of time they work remotely. “Business leaders are people too, and they see the benefits in their personal life as well to their broader organization,” said Wright. “Flexibility and mobility are now must-haves for workers fresh out of school or in upper management, and lead to greater productivity and long-term talent retention. It’s a win-win.” Optimism for growth with an untethered workforce The increase in remote and distributed work drove unprecedented demand in the tech sector and organizations feel optimistic about expansion. The survey reports 96% are very or somewhat confident about their company’s financial growth over the next year, and 83% believe their industry will grow as well. That growth is realized by a remote and distributed workforce that mostly will not return to an office. More than half (54%) of respondents say 51-75% of their remote workforce will remain remote over the next year. Roadblocks create disconnect between employers and talent The data indicates a brewing dilemma regarding remote work. Talent and businesses both recognize significant benefits, but logistical challenges drive businesses to initiate a return to the office for some. The implications for this disconnect are great, considering the difficulties of finding skilled talent and employees’ desired flexibility. One factor contributing to that discord is the lack of involvement of talent in the decision to return to the office. Eighty-seven percent of organization leaders say their company decides whether remote talent transitions back to working at a company-owned office, as opposed to it being a joint decision. Only 12% report that both the company and talent make that determination. Tech leaders point to a pivotal moment for distributed work as both businesses and talent desire the benefits. The pandemic increased distributed work for most tech businesses, and 43% will maintain their current distributed workforce. However, the next stage is in question: 21% say they will expand their distributed workforce, 26% plan to reduce it. These decision-makers cite several forces that challenge their ability to grow their distributed workforce domestically and internationally, particularly among U.S. companies. Ninety-three percent of U.S. tech leaders say they do not have plans to expand their domestic distributed workforce. They point to recruiting, legal registrations in other states, and managing multiple vendors among other challenges. The growth of international distributed work faces similar roadblocks. Again, 93% of U.S. and UK tech leaders say they do not plan to expand their worldwide distributed workforce, adding foreign entity set-up, global payroll and immigration challenges to a similar list of difficulties. “The same friction comes up over and over again. Finding the right talent tops both lists and businesses want to tap larger talent pools across the country and the world,” said Wright. “Add in the bureaucracy of global regulation and the multiple vendors to navigate it on disparate platforms, and businesses get skittish. We built an end-to-end platform that removes all of this friction because the data is clear: employers and talent just want to work with anyone, anywhere, and anyhow.” Click here to download the full report: 2022 Work in Progress — The State of Distributed Work: Tech Sector. Methodology To gather the data in this report, Velocity Global surveyed 506 U.S. and 505 UK business leaders in the technology industry (e.g., software, hardware, and IT) who are employed at companies with 50–1,000 employees. The respondents work in a wide range of technology subsectors, including technology, media, and telecom; biotech; mortgage technology, property technology, and real estate technology; insurance technology; cryptocurrency; cybersecurity; and more. Respondents are in director-level and higher positions, including C-suite officers and business owners. Their job functions include human resources, finance, legal, IT/ technology, and operations. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

November 19, 2021 07:02 AM Mountain Standard Time

Image
Article thumbnail News Release

Agora Data Introduces First-Ever Reducing Rate Line of Credit

Agora

Agora Data, inventor of the first crowdsourced securitization for the Buy Here Pay Here industry, launches another financing innovation with the first-ever reducing interest rate line of credit. This new product offers unlimited borrowing capacity, the lowest interest rates, and the highest advances. It provides Buy Here Pay Here dealers and small to mid-size finance companies the ability to exponentially grow and compete. Agora's game-changing approach to funding addresses an immediate need in the marketplace and allows entrepreneurs to access the same borrowing advantages as mega-sized dealers. The Buy Here Pay Here industry has traditionally struggled to obtain capital at affordable interest rates, and by removing restrictive barriers and utilizing data-driven metrics, dealers are gaining the freedom and resources to realize exponential growth. With AgoraCapital's reducing rate line of credit, dealers start benefiting from the interest savings and generous advances as soon as approved. Over time, interest rates decrease while other advantages increase, such as no personal guaranty or recourse, flexibility to draw cash as needed as well as no origination or unused line fees. AgoraCapital is designed to support revenue-generating functions and empowers dealers to better manage their portfolios, operate with confidence, and gain market share. "Agora is already making a positive difference for the BHPH industry by helping our members strengthen their financial footing and realize unprecedented growth, knowledge, ability to compete and ultimately build wealth," Steve Burke, CEO of Agora Data, said. "With AgoraCapital, we remove the obstacles dealers confront in traditional lines of credit and empower them with the same secret sauce enjoyed by larger national dealer groups. Agora's innovative, best-in-class financing options and robust data analytics is leveling the playing field for an underserved and underbanked industry." About Agora Data, Inc: Agora Data's platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to finance their subprime customers. Agora's family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth, compete, and build wealth. Powered by patent pending technology, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

November 17, 2021 09:03 AM Eastern Standard Time

Article thumbnail News Release

Comcast Increases Xfinity Internet Speeds in Houston

Comcast Houston

Comcast has increased speeds for its highest-residential speed tier for Xfinity Internet – Gigabit Pro – providing an extra boost for both current and new customers in Houston. Beginning this month, Gigabit Pro speeds will increase from 2 gigabits-per-second (Gbps) upload and download speeds to 3 Gbps symmetrical speeds nationwide. Xfinity is the country’s largest Gigabit network, delivering speeds faster than a Gig. Gigabit Pro uses enterprise-grade, fiber-based ethernet technology to make it possible for Xfinity Internet customers to receive symmetrical multi-gigabit speeds so you can stream or game in 4K in multiple rooms in your home. “Faster speeds will give Xfinity customers added capacity to power all their connected devices, in addition to the cybersecurity protection, in-home WiFi controls, and wall-to-wall WiFi coverage Xfinity already provides customers,” said Demian Voiles, Vice-President of Sales and Marketing, Comcast Houston Region. In addition to delivering the fastest speeds, Comcast provides unmatched value to Xfinity Internet customers through: Superior WiFi coverage – WiFi coverage with the xFi Advanced Gateway that is WiFi 6-capable and can deliver speeds faster than a gig, and xFi Pod s, which together creates a mesh network that reaches every corner of the home. Control connected devices – Using the Xfinity app, customers who lease an xFi Gateway have total control of their home network; manage device access, set parental controls, and pause WiFi. Advanced cybersecurity protection – xFi Advanced Security helps to protect all connected devices at the gateway level from malware and other cyber security threats. 4K streaming device with voice search – Xfinity Flex, a 4K streaming device with an award-winning voice remote to seamlessly watch and search for content from the Xfinity Stream app, Peacock, Netflix, Hulu, Prime, and other popular streaming services. Xfinity Mobile Xfinity Internet customers can get Xfinity Mobile, which combines the nation’s best 5G network with the power to auto-connect to millions of Xfinity WiFi hotspots across the country. Starting at $45 for one line, the lowest entry price for 5G unlimited data in the market, unlimited pricing for Xfinity Mobile is $80 for two lines, $100 for three lines, and $120 for four lines ($30 per line). Peacock Premium and thousands of hours of free content – Peacock, NBCUniversal’s streaming service, delivering originals, libraries of hit TV shows like “The Office” and “Parks and Recreation,” plus films from Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood’s biggest studios. Over the last decade, Comcast has invested nearly $30 billion to build an expansive, fiber-dense network that carries an immense amount of traffic and has demonstrated extraordinary performance throughout the pandemic. The company has doubled network capacity every 2.5 years to stay well ahead of demand. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Foti Kallergis +1 832-986-0196 Foti_Kallergis@comcast.com Company Website https://houston.comcast.com/

November 17, 2021 08:00 AM Central Standard Time

Article thumbnail News Release

Auto Lenders Selects LevLane as Agency of Record

LevLane

Auto Lenders, the leading pre-owned car dealer in NJ and one of the largest pre-owned dealership groups on the East Coast, announced recently it has named LevLane as its new Agency of Record and Agency Partner. Auto Lenders awarded LevLane its marketing business in anticipation of the car dealer’s aggressive expansion plans for both its car selling and car buying divisions. Since its establishment in 1990, Auto Lenders — an independent, family-owned company, currently based in Voorhees, NJ — has experienced substantial growth in the region. The company’s car selling division currently operates eight showrooms across Southern New Jersey and the Greater Philadelphia area. ALgo, Auto Lender’s car buying division, currently operates in 20 states. LevLane will play a key role in both divisions’ ambitious plans to expand by leading marketing strategy and execution for both brands. LevLane will handle all creative strategy and execution, SEO, SEM, media, and content marketing during the client’s expansion. The full-service advertising agency will work collaboratively with the Auto Lenders team to build brand awareness while supporting the company’s mission and vision for the future of car buying and selling. “Auto Lenders is at an inflection point,” said Brad Wimmer, President of Auto Lenders. “We are ready to grow, but knew we needed to find the right marketing partner to make that a reality. When we started our search, we wanted to find an agency that got us and understood our goals and our culture. The process was competitive, but LevLane’s research, insights, expertise, and their inspired creative and branding work went unmatched. Finding LevLane was that final piece we needed to complete the puzzle.” “Auto Lenders is a brand we are very familiar with in the Philadelphia region. So, when they called us, we knew they were a client we wanted to work with" said Josh Lev, SVP of Brand Engagement. "When two companies come together whose culture and goals align as ours do, great work happens. We believe this will be a successful partnership and we are honored to be selected as the team that will help them during this exciting time.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. About Auto Lenders Auto Lenders is an independent, family-owned car company that has been streamlining the auto buying process since 1990. Auto Lenders uses direct relationships with regional banks to cherry-pick the best pre-owned vehicles and offer quick credit options for buyers with all types of budgets. About ALgo ALgo is the auto buying division of Auto Lenders. ALgo’s mission is to make selling a car fast and easy for everyone by being transparent throughout the process and offering top prices for sellers. Contact Details Lauren Stralo +1 215-825-9692 lstralo@levlane.com Company Website https://www.levlane.com

November 16, 2021 11:00 AM Eastern Standard Time

Article thumbnail News Release

COLOR FACTORY ANNOUNCES NEW CHIEF EXECUTIVE OFFICER

Color Factory

Color Factory, the experiential art museum that celebrates the joy of color, has announced Tina Malhotra as the company’s new Chief Executive Officer, effective November 8, 2021. Malhotra has served as Color Factory’s Chief Experience Officer (CXO) for the past three years, overseeing the creative, environmental design, technical production, and physical build-out of each Color Factory location. “Creating experiences that elicit emotional responses has been a lifelong passion of mine. I’m honored to lead Color Factory as we build towards transformational growth and inclusivity,” said Malhotra. “Color has a unique and powerful ability to impact moods, elicit emotions and tell stories. It is a universal language that our artists, designers, and guests use to create genuine human connection and expand empathy. We’re focused on bringing joy and immersive art to as many people as possible through our visionary experiences and community partnerships.” Malhotra brings over 14 years of experience in experiential marketing, event production, and creative strategy. Prior to Color Factory, she spent 11 years in New York City developing experiences for brands like LEGO, HBO, Converse, Coca Cola, Delta and Condé Nast. Malhotra will be responsible for various verticals across the company’s growth plan, including marketplace positioning and creative development of its newest location in Chicago, opening Spring 2022. “We are proud to announce the exciting transition and have Tina lead as Color Factory’s exceptional visionary, spearheading the company for promising growth,” said Jeff Lind, former CEO, Color Factory. “Tina is the driving force behind the creation, builds, and creative direction of each Color Factory experience - she is a natural fit, and we are thrilled for her to take over as strategic head of the company.” Malhotra has notably helped develop and launch Color Factory’s New York City and Houston locations, and serves on the Board of Directors. ### ABOUT TINA MALHOTRA Praised for her acute attention to detail and proven track record in the experiential space, Tina Malhotra, Chief Executive Officer (CEO) of Color Factory, brings over 13 years of experience in experiential marketing, event production, and creative strategy. Malhotra is responsible for various verticals across the company’s growth plan, including marketplace positioning and overseeing the creative development for its newest location launch in Chicago, opening May 2022. Prior to being appointed CEO in November 2021, Malhotra served as Color Factory’s Chief Experience Officer (CXO) for three years, overseeing the creative, environmental design, technical production and physical build-out of each Color Factory location. Malhotra spent 11 years in New York City creating experiences for brands, including LEGO, HBO, Converse, Coca Cola, Delta, Wired Magazine and Candy Crush. ABOUT COLOR FACTORY Color Factory is an experiential art museum. Within each Color Factory location, visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life just a little more joyful. Since the 2017 opening of its first pop-up in San Francisco, Color Factory has grown into a series of flagship locations in New York and Houston, with a new location in Chicago opening in Spring 2022. Each location is inspired by and gives back to the city it’s in, working with local communities to identify charitable partnerships and local businesses to support along the way. To learn more, visit https://www.colorfactory.co/. Contact Details Jive PR + Digital Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website http://colorfactory.co/

November 16, 2021 09:00 AM Eastern Standard Time

Image
Article thumbnail News Release

Customer Experience and Customer Engagement Market to Surpass $100 Billion in Annual Worldwide Revenue by 2026, According to Dash Research

Dash Network

Customer experience (CX) and customer engagement (CE) initiatives continue to be a major priority for organizations around the world, especially in light of the significant changes and disruptions to customer relationships that emerged as a result of the COVID-19 pandemic. According to a new report from Dash Research, this level of focus is leading to brisk growth in the market for CX/CE technology platforms. “While CX improvements are largely driven by organizational change management, software is increasingly being used to support these initiatives by managing and making available the plethora of customer data that is captured and aggregated from a variety of sources,” says principal analyst Keith Kirkpatrick. He adds that some of the key drivers of market growth include pandemic-related shutdowns and reopening, increased focus on omnichannel customer interaction capabilities, the rise of customer centricity, and the elimination of functional silos within organizations. Dash Research forecasts that global CX/CE revenue will increase from $63.6 billion in 2021 to $100.3 billion by 2026. The market size experienced a 13.5% decline between 2019 and 2020 due to economic effects of the COVID-19 pandemic, but spending has recovered in 2021 and is projected to reach 2019 levels again by the end of 2022. The market intelligence firm forecasts that the top 5 industries in terms of CX/CE spending between 2021 and 2026 will be as follows: Telecommunications Healthcare Financial Services & Insurance Retail Government/Public Sector Dash Research’s report, “CX Market Forecasts”, includes a detailed market sizing and forecast model that focuses on the business-to-business (B2B) and business-to-consumer (B2C) software and services opportunity related to CX and CE. The forecast is split into a variety of segments, based on the world region in which the solution is used, the offering itself, functional area, and industry. The impact of the COVID-19 pandemic, the market drivers and barriers, and insights into four industries that are driving the market spending are discussed in the report, along with recommendations for both end users and vendors. An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

November 15, 2021 05:30 AM Eastern Standard Time

1 ... 8182838485 ... 111