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What are Americans’ Favorite Halloween Treats?

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/SXzlPzJXjZc Spooky, ooky, creepy and crawly? It must be Halloween – and this year, 93% of Americans intend to celebrate in a big way with plans to enjoy their favorite chocolate and candy treats, according to a recent survey from the National Confectioners Association. Whether consumers are enjoying new and innovative offerings or classic candy corn, confectionery is an iconic part of the season’s celebrations. No matter how you plan to celebrate the Halloween season, there’s no doubt that chocolate and candy play a major role in the holiday celebrations. Whether you’re going to a Halloween party, welcoming trick-or-treaters or even just enjoying a little treat for yourself, Halloween treats are a key piece of the season. This Halloween season is even sweeter because America’s chocolate and candy companies delivered on their commitment to help consumers manage their sugar intake by providing more transparency, choice and portion guidance options. 85% of chocolate and candy sold today comes in packaging that contains 200 calories or less per pack. That number includes individually wrapped products or multipacks that contain smaller packages inside – the perfect size for the 97% of Americans who say they welcome trick-or-treaters with chocolate and candy. The Halloween season brings people together. Sharing treats is a perfect way to connect with others – especially as people are looking for more moments of celebration than ever before. To help Americans navigate the Halloween season while enjoying their favorite treats, NCA has a robust set of resources available at AlwaysATreat.com/Halloween, where consumers can find tricks for treating in 2022, including safety tips, history lessons and fun facts about the season. To join the conversation on social media, use #HalloweenTreats, and follow NCA on Facebook, Twitter and Instagram. Happy Halloween! About the National Confectioners Association (NCA): The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $37 billion in retail sales each year. Making chocolate, candy, gum and mints, the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and work to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2022 11:13 AM Eastern Daylight Time

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Tips for Finding Friends as an Adult

YourUpdateTV

Making new friends as an adult can be challenging, and with more people working remotely, socializing and meeting new people organically can be difficult. Recently, Bumble BFF’s Friendship Expert, Danielle Bayard Jackson, participated in a nationwide satellite media tour to highlight the importance of friendships, especially as 90% of women say friends are the family you get to choose in life.* A video accompanying this announcement is available at: https://youtu.be/RjBw9kGkR3M Unlike when you were younger and had a built-in community or network through school or social clubs, adulthood seems to offer fewer opportunities to meet others organically. The increasing number of people working remotely has also impacted many people’s ability to socialize, which may explain why many adults report feeling lonelier than ever before. Here are Danielle’s top tips for finding friends as an adult: Have the courage to initiate – Those who are intentional about making connections tend to have the most meaningful relationships. If you’d rather not approach someone in public, group activities are a great option, as they can unite people over a common interest and organically lead to friendships. You can also use an app like Bumble BFF, the friendship-finding mode on the Bumble app, to potentially meet others! Gradually enter into more meaningful conversations - Be sure to engage someone with safe ‘small talk’ and then gradually reveal more about who you are and what you value. This creates the trust necessary to cultivate something deeper. That trust can become the basis for a friendship where you both feel comfortable sharing and asking each other questions that deepen the relationship. Staying in touch - After meeting up with a new friend for the first time, it’s important to be consistent about staying in touch, especially if there isn’t a scheduled time when you both see one another, such as through a class or planned group activity. These short interactions can go a long way in building and maintaining a new friendship. Give it time - According to studies, it can take 40-60 hours of talking and hanging out for an acquaintance to become a casual friend. This might look different from friendship to friendship, but the general takeaway is that it takes time to build trust, vulnerability, and platonic intimacy. To start connecting with friends in your area, visit Bumble.com/BFF. For more tips, check out The Buzz, where you can learn more strategies to help you make (and keep!) meaningful friendships. About Danielle Bayard Jackson: As a certified women’s coach, Danielle Bayard Jackson emphasizes that friendship is a wellness imperative, ultimately teaching women the power and importance of social connections. She is the Friendship Expert for Bumble BFF, the friendship-finding mode on the social networking app Bumble, and has been called TikTok’s resident friendship coach. A former high school teacher, Danielle now uses her teaching skills as an educator to coach women on ways to navigate common friendship conflicts. As a member of the American Sociological Association, she uses the latest research to create practical, tangible strategies to help women create more depth in their platonic relationships. About Bumble: Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and strives to provide them with an experience free from hate, aggression, or bullying. Bumble is free and widely available in the Apple App Store, Google Play Store and the web. * Based on data that was commissioned by Bumble between November 4-18, 2021 with a US sample size of 5,081 Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2022 07:00 AM Eastern Daylight Time

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GOODWAY GROUP NAMED TO NEWSWEEK’S LIST OF THE TOP 100 MOST LOVED WORKPLACES FOR 2022

Goodway Group

Newsweek released their annual rankings for the Top 100 Most Loved Workplaces® list, and Goodway Group was ranked # 57. The 2022 Top 100 Most Loved Workplaces® are the result of a collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company. The results were determined after surveying more than 1.4 million employees from businesses with workforces varying in size from 50 to more than 10,000. The list recognizes companies that put respect, caring, and appreciation for their employees at the center of their business model and, in doing so, have earned the loyalty and respect of the people who work for them. Goodway Group was selected, in part, for their team's continual positive vision for the future. "We're natural disruptors and change is core to our DNA. Employees play an active role in writing the future as our business evolves," shared Kandi Gongora, Chief Transformation Officer. "Naturally, we must focus on professional growth and development to stay ahead of the curve." To this end, Goodway supports employees' long-term career goals through a structured framework and creates a respectful, inclusive environment by welcoming employee feedback. In 2016, Goodway expanded their commitment to the company's ongoing evolution, forming the Goodway Council, a cross-section of employees who provide the leadership team with feedback on various topics to prioritize and influence company culture. This direct line to leadership offers another avenue for employees to share their feedback and solutions. How positive workers feel about their future at the company, career achievement, how much employer values align with employee values, respect at all levels, and the level of collaboration at the firm were the five critical areas measured to gauge employee sentiment. In addition, areas such as inclusion, diversity, equity and belonging, and company response and adaptability to the COVID-19 pandemic, such as return-to-office rules, were identified and analyzed in relation to the five critical areas measured. “As a result of ‘The Great Resignation,’ more companies recognize the importance of focusing on employee satisfaction to not only attract but retain top talent,” said Nancy Cooper, Global Editor in Chief, Newsweek. “The businesses on this year’s list clearly demonstrated that commitment.” "The companies on this list represent the best at placing love at the center of their employee's experience," said Louis Carter, CEO, Best Practice Institute. "The number of applications this year and analysis of survey data reinforces our original findings that love is the strongest predictor of the strength of a company's culture, employee engagement, and satisfaction." For the full Newsweek list of 2022’s Most Loved Workplaces, please visit. Methodology To identify the top 100 companies for the Newsweek ranking, companies were evaluated and scored as follows: 35 percent of the initial score was based on employee survey responses; 25 percent was derived from analysis of external public ratings from sites such as Comparably, Careerbliss, Glassdoor, Indeed and Google; and 40 percent came from direct interviews with and written responses from company officials. Newsweek then conducted additional research into every company on the list, as well as the top runners up, to determine the final list of 100 companies and their ranking. (The list includes both U.S. firms and companies with a strong U.S. presence that are based overseas.) To learn more about career opportunities at Goodway Group, please visit our career’s page. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Newsweek Newsweek is the modern global digital news organization built around the iconic, over 85-year-old American magazine. Newsweek reaches 100 million people each month with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. About Best Practice Institute Best Practice Institute is an award-winning leadership and organization development center, benchmark research company, think tank, and solutions provider. BPI is the certifying body for Most Loved Workplace® and conducted the original research to create the model and criteria for becoming a Most Loved Workplace®. BPI’s research proves that Most Loved Workplaces® produce 3-4 times better customer service, employee performance, and retention than companies not loved by their employees. For more information on how to apply to become a certified Most Loved Workplace in 2023, go to: http://www.mostlovedworkplace.com Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Best Practice Institute Scott Baxt +1 917-805-6413 scottbaxt@bestpracticeinstitute.org Company Website https://www.goodwaygroup.com/

October 19, 2022 10:00 AM Eastern Daylight Time

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An Eclectic Ecosystem: Learn About The Society Pass (NASDAQ: SOPA) With COO, Pamela Aw-Young

Society Pass Incorporated

Contact Details Dennis Nguyen: Founder, Chairman & CEO +1 877-440-9464 dennis@thesocietypass.com Company Website https://thesocietypass.com

October 18, 2022 09:00 AM Eastern Daylight Time

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Ready for Ron Announces National Student Director

Ready for Ron

Ready for Ron, the only credible independent group working to Draft Florida Governor Ron DeSantis to run for President, announced a new initiative to engage college students, as activists and volunteers, in support of the official national petition to draft Ron DeSantis to run in 2024. ‘Young Americans Ready for Ron’ led by Dylan Dean, will build a nationwide network of student activists to actively engage their fellow students and their local communities as part of the growing national movement in support of a Presidential run by Governor DeSantis. Dean, a student at Montana State University served as a multi-State Chair for the renowned student activist movement Young Americans for Liberty (running five states at once) and is a tireless advocate on and off college campuses. Dean’s experience in grassroots organizing and action has helped him build a national network of Young Americans ready to engage in electoral activism. “My generation is Ready for Ron to continue defending freedom and liberty - just as he has done in Florida – but on the national stage. Since the onset of the COVID-19 pandemic, Governor DeSantis refused to kowtow to the radical Left, keeping the Sunshine State open for business and rejecting the impulse to impose onerous mask and vaccine mandates on citizens of the state. It revealed true bravery and respect for liberty, and that's why I support him now," Dylan Dean said. “By choosing guidelines over mandates, Governor DeSantis has given hope to college students like myself, who can now look to 2024 with newfound optimism that he will win the White House,” Dean continued. For those still in the college system or who just left it, we know what a broken system looks like and how important it is to solve the problems. Only strong leadership can get that job done.” “We are thrilled to have Dylan involved with this effort,” stated Ready for Ron Chief Political Strategist Ed Rollins. We need more younger people involved to grow a powerful apparatus nationwide to draft and elect Ron DeSantis for President. Their future and ours depend on it.” Since its launch in late May, Ready for Ron has enlisted nearly one hundred thousand supporters, generated significant media attention, and run hundreds of ads to convince Ron DeSantis to run for President. Ready for Ron has emerged as the only credible independent organization in support of a Ron DeSantis candidacy. Americans are encouraged to sign the petition at ReadyForRon.com to draft Ron DeSantis to run in 2024. ### Contact Details Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

October 18, 2022 08:45 AM Eastern Daylight Time

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BOO! Home Repair Doesn't Have to be Scary!

YourUpdateTV

We love Halloween but what can really give a homeowner a fright is when your house starts making creepy sounds or smelling funny. Not everyone is a repair expert, so how do homeowners know when they need to call an expert? Recently, Mark Dawson, President and Chief Executive Officer of Authority Brands’ Trade Brands, conducted a satellite media tour to share tips that can help consumers make sure their house is in tip-top shape and safe for family and friends this spooky season and beyond. A video accompanying this announcement is available at: https://youtu.be/3DMbh3PDuno Like a regular health check-up, a home maintenance schedule is important for every house's upkeep. Continuing to check on your appliances, heating and cooling, plumbing, and electrical systems will help prevent breakdowns, save money, and keep your home looking its best. It is important to prepare your home for the colder season ahead, to be mindful of those creepy sounds and smells, and to identify and repair any home issues that could cause larger problems for your home and family in the future. No matter what age you are, flickering lights will make you feel uneasy. While most reasons behind flickering lights are nothing to be concerned about, others could mean there’s a bigger issue in the house’s electrical system that could be a safety hazard for you and your family. According to the U.S. Fire Administration, house fires will occur in over 1 million American homes each year, so it’s important to get to the root of the problem sooner rather than later. In fact, one of the main causes of house fires is loose wiring. And loose wiring can present itself as flickering lights. If that’s the case, you’ll need a complete diagnostic to assess the danger and what needs to be addressed. A Mister Sparky electrician will not only try to fix the immediate problem of the flickering light but will inspect the home thoroughly to ensure that there are no loose wires anywhere else in the home. For more info or to request an appointment with your local Mister Sparky visit mistersparky.com. If you hear pipes rattling, thuds when you turn off a faucet, or gurgling sounds in the drain, then your plumbing system might need to be checked. When your plumbing system is working properly, you don't have to think about it. Water comes in, water and waste get removed – that's the end of the story. Unfortunately, things don't always go so smoothly. Sometimes, the plumbing can break down – noisily. When in doubt, call in a qualified plumber to diagnose your noisy pipes and get your plumbing system flowing in peak condition again. Give your local Benjamin Franklin Plumbing a call for any plumbing questions or visit benjaminfranklinplumbing.com for more info. When it comes to your home’s cooling and heating system, the majority of the time you’ll forget it’s there, as new and modern HVAC units are pretty quiet. However, you might come across the occasional clicking or funky smell that might make you think twice about what’s going on with your system. If your air conditioner is making any of these noises - squealing/screeching, rattling, buzzing, clicking, hissing, whistling, humming, cracking, or banging - it is best to consult with a trained, certified HVAC technician to pinpoint the issue and offer you the best advice for fixing the sound. Be sure to call the experts at your local One Hour Heating & Air Conditioning whenever you need fast, reliable service or visit onehourheatandair.com. About Mark Dawson: Mark Dawson, President and Chief Executive Officer of Authority Brands’ Trade Brands, including Benjamin Franklin Plumbing, Mister Sparky Electric, One Hour Heating & Air Conditioning, and STOP Restoration. since February 2022, Chief Operating Officer since July 2019, and a director since April 2020. Mr. Dawson is based in Phoenix, Arizona. Mr. Dawson also has been co-owner of DTRT, LLC from December 2015 to August of 2022. This entity operated two Hand & Stone Massage and Facial Spas located in Arizona. Mr. Dawson was the co-owner of DRTCA, LLC from January 2017 to October 2020 which operated one Hand & Stone Facial Spa located in California. From January 2014 to July 2017, Mr. Dawson served as President and Chief Executive Officer of Franz Branz, LLC d/b/a Bluefrog Plumbing and Drain, LLC, and its affiliates in Phoenix, Arizona. About Authority Brands: Authority Brands is the premier residential services franchising platform providing services from the property line to the roof line. Authority Brands' companies include 12 leading home service franchisors: America's Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Painting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating and Air Conditioning, STOP Restoration and Woofie's. Together, these brands provide home services through approximately 860 franchise owners across North America. Authority Brands, which is headquartered in Columbia, Maryland, is dedicated to supporting individual franchise owner growth with a full suite of marketing, technology, and operational support, allowing them to focus on providing exceptional service to homeowners. Please visit www.authoritybrands.com for more information. About Mister Sparky: Mister Sparky is the #1 largest consumer electrical franchise, offering premium residential services in more than 100 cities across the U.S. Experts at safeguarding homes against potential hazards, the company’s licensed electricians are highly trained and provide customers with installation, repair and replacement services in a fast and reliable manner. America’s On-Time Electrician® is part of Authority Brands, the parent company to leading home service brands across the plumbing, HVAC, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration, pet waste removal, and pest control services sectors. For more information, visit www.mistersparky.com and www.authoritybrands.com. About One Hour Heating & Air Conditioning: With more than 370 locations, One Hour Heating & Air Conditioning is the #1 largest HVAC service provider in the United States. With comfort and convenience a top priority, the company offers an extensive line of products and services, including maintenance, installation and repair, that keeps HVAC units running at peak performance year-round. One Hour Heating & Air Conditioning is part of Authority Brands, the parent company to leading home service brands across the plumbing, HVAC, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration, pet waste removal, and pest control services sectors. For more information, visit www.onehourheatandair.com and www.authoritybrands.com. About Benjamin Franklin Plumbing: Founded in 2001, Benjamin Franklin Plumbing currently operates more than 260 locations across North America. With an emphasis on customer satisfaction, the company’s highly trained and licensed plumbers offer a full range of plumbing services that meet the highest industry standards including, installation, repair and replacement. The Punctual Plumber is part of Authority Brands, the parent company to leading home service brands across the plumbing, electrical services, residential cleaning, at-home care, swimming pool repair and maintenance, tree care, restoration and pest control services sector. For more information, visit www.benjaminfranklinplumbing.com and www.authoritybrands.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 17, 2022 01:00 PM Eastern Daylight Time

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New Zealand’s International Border Has Reopened: What’s New in New Zealand

YourUpdateTV

No matter the length of the stay, one thing is for certain: visitors to New Zealand will never run out of places to see. Following the country’s reopening after the COVID-19 pandemic, Tourism New Zealand has recently launched a brand-new campaign, “If You Seek,” inviting international visitors to unleash the seeker within. Recently, Sarah Handley, General Manager Americas and Europe at Tourism New Zealand, conducted a satellite media tour to discuss this campaign and share ideas to help curious travelers plan a trip of personal discovery and long-term growth. A video accompanying this announcement is available at: https://youtu.be/ujl2MnugTms “If You Seek,” the country’s first global campaign post-pandemic, is designed to warmly welcome all visitors who are willing to embrace New Zealand’s distinctive values of manaakitanga (a deep expression of hospitality and reciprocal understanding/connection) and kaitiakitanga (guardianship and care for the environment), positioning the destination as a place to nourish and transform. With two main islands, 13 national parks, and dozens of diverse cities, there are plenty of New Zealand attractions and activities to choose from. Explore golden coastlines fringed with native pōhutukawa trees, follow walking trails to waterfalls hidden in beech forests, or cycle through gently rolling vineyards. For those after New Zealand's famous adventure activities and extreme sports, seekers can choose from bungy jumping, jet boating, skydiving, or zip-lining. Or relax and take it easy at beautiful hot pools, cultural attractions, and art galleries. Travelers can book a flight to New Zealand online or via local travel agents to enjoy stunning landscapes and meet friendly locals. From the west coast, it’s easier and quicker to fly to New Zealand than it is to go to some popular destinations in Europe. If visiting from the East Coast, fly through Chicago or New York, as the flight is worth the journey. Tourism New Zealand’s airline partners Air New Zealand, American Airlines, United Airlines, and Hawaiian Airlines offer direct flights to New Zealand from seven U.S. cities - Los Angeles, San Francisco, Dallas, Houston, Chicago, New York, and Honolulu. Most international flights arrive into Auckland Airport, located in the northern part of the North Island. Christchurch, Wellington, Rotorua, Queenstown, and Dunedin airports also receive a small number of international flights. Find out more about New Zealand airports. For help booking New Zealand flights, contact 100% Pure New Zealand Specialists – these are locally-based travel agents around the world who have completed special training with Tourism New Zealand to increase their knowledge of the country. They understand the best ways to get around and can recommend accommodation, activities, and tours to help make New Zealand holidays unforgettable. To find out more about New Zealand and the “If You Seek” campaign, visit NEWZEALAND.COM/US/ About Sarah Handley: Sarah Handley joined Tourism New Zealand in 2019 bringing over 20 years’ global experience in consumer-led businesses and senior marketing roles for high profile multinational companies such as Hasbro, Mattel and Electronic Arts. In her role as General Manager Americas & Europe, Sarah leads in-market teams in Los Angeles and London to promote New Zealand as the ultimate visitor destination across the region. This involves overseeing the insights-led development and implementation of integrated consumer and trade campaigns, as well as leveraging global and local stakeholder relationships to ensure effective delivery of the organization strategy. Originally from New Zealand, Sarah is passionate about building global consumer brands and is committed to enriching New Zealand’s communities, environment, and economy through the contribution of international tourism. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 17, 2022 01:00 PM Eastern Daylight Time

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Claravine Expands Digital Ad Integration Library With Top Platforms

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud®, has launched integrations with Google Ads, Snapchat Ads and Pinterest Ads Manager. These recent platform integrations help Claravine users improve naming compliance, metadata capture and enrichment while maintaining connection points between key datasets – allowing them to hand-off across workflows and quickly measure which campaigns are performing best. There is an industry-wide demand for innovative solutions when it comes to marketing measurement, personalization and collaboration. To meet this need, Claravine is expanding its ad integration library to be compatible with more major platforms powering digital advertising, including measurement solutions, creative optimization and content metadata. Claravine has existing ad integrations with Google Campaign Manager 360 and Facebook Ads Manager along with integrations into other key marketing technologies. “While clean, consistent marketing data are core to faster business decisions, ad platforms limit the ability to control or customize fields. The lack of control and alignment across these platform limits brands and agencies from creating unified measurement dashboards.” Chris Comstock, Chief Product Officer at Claravine said. “By expanding our capabilities, we’re able to ensure that there is uniformity and adherence to the taxonomy and rules our clients have put in place. We are also able to enrich the marketing data with the business attributes needed for measurement and insights while creating alignment across marketing and analytics teams.” To further promote awareness and education around data standardization, Claravine is among a group of companies involved with the Clean Data Primer and RoadShow – a new industry organization focused on developing common standards around data clean rooms. The primer’s content covers taxonomy use cases and shares with Claravine the mission of positioning marketers, agencies, and platforms to formulate and evaluate clean room strategies and thereby enhance their odds of success. “We’re excited to have Claravine’s support of our initiative,” Rich Sobel, Co-creator of Clean Data Primer and data and AdTech industry expert said. “With a shared industry focus and their Data Standards Cloud software, we’ll be able to shed light on the importance of clean data, ultimately helping brands better prepare for the new data landscape.” Claravine was recently nominated as a finalist in the Best Data Technology category in AdExchanger’s 2022 Awards. This achievement is in addition to Claravine’s landmark year with milestones including an additional $16 million in Series B funding and being named a 2022 AdExchanger Programmatic Power Player as well as a “Momentum Leader” and “High Performer” in the Fall 2022 G2 Rankings. Claravine will be on stage at this year’s Advertising Week, taking place in New York City the week of October 17, with content and media experts at Aprimo and GroupM. Claravine has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour and Ancestry and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, Claravine's platform, The Data Standards Cloud, helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI. About Claravine Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to marketing data by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why more than 25% of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. Claravine investors include Five Elms Capital, Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund and Silverton Partners. Learn more at www.claravine.com Contact Details Maggie Stasko Kite Hill PR maggie@kitehillpr.com Company Website https://www.claravine.com/

October 17, 2022 10:30 AM Eastern Daylight Time

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38-Year Printing Veterans Larry and Tami Jacobs Grow Sales After Buying New Minuteman Press Franchise in Carson City, NV

Minuteman Press International Inc

For Minuteman Press franchise owners Larry and Tami Jacobs, the printing industry is not new. “Our background prior to franchising with Minuteman Press was … wait for it … printing and graphics. Tami has been in the industry her whole life with parents who also spent their entire careers in the industry. Larry jumped in to printing shortly after marrying Tami in 1985. Together, we started our first business in 1987 and we’ve been at it ever since. While the majority of franchisees are coming from a different background altogether, we decided to go with the tried and true. Rather than starting over from scratch we sold our prior printing business and home in another state, moved to Carson City, and opted to partner with Minuteman Press for the brand recognition and the support that comes from within.” That partnership of Larry and Tami’s experience with the Minuteman Press franchise system has created a win-win scenario and generated significant sales growth for Minuteman Press in Carson City, Nevada, a brand new location at 444 East William Street, Unit #1, that Larry and Tami opened in July 2021. Larry and Tami explain, “Having been in the industry for nearly 38 years, we were blown away by the training and support we have received from Minuteman Press. In some aspects it was a refresher but in other areas it was completely new to us. We had not previously done a lot of promotional products, and dye sublimation and using a heat press were new to us. We have embraced the new products and are actively marketing those items.” “We’ve been learning new equipment with the signage, apparel, and all of the details involved with EDDM and direct mail marketing. It has been fun. We would not be where we are without the training and support provided by Minuteman Press.” -Larry & Tami Jacobs, Owners, Minuteman Press, Carson City, NV Standing Out in Carson City According to Larry and Tami, “Carson City is a family-friendly, small-business oriented town that is welcoming and still has a small town feel to it. We have enjoyed getting to know other business people in our community and find that they are all very supportive of each other, our town and community.” They continue, “When meeting with clients, this is what we tell them. We can help grow your business by providing personalized and branded business cards, flyers, posters, stationery, banners, apparel, and much more—we are your one-stop-shop for all your printing and promotional requirements. Plus, we specialize in direct mail marketing and advertising. Anything you can put a name, logo, or image on—Minuteman Press in Carson City can produce. We design, print, and promote YOU!” Larry and Tami add, “Our experience in the industry coupled with the latest in technology and production sets us apart. We are able to produce high quality, top of the line products in a lightning speed turnaround time in-house. As several in our community have told us, ‘There’s no one like you in the area.’ We promise. We deliver.” Growing the Business In order to grow the business, Larry and Tami use a combination of marketing strategies. “We have used in person, direct mail and email marketing campaigns as well as networking. We also have a strong presence on Google and solid word of mouth with both current clients and former clients from our previous business. These all add up to great online and offline referrals.” Minuteman Press in Carson City also has a healthy mix of products and services to get the job done for clients in their community. “Currently, our most high-demand products are political yard signs and walk cards, direct mail (both printing and mailing – all done in-house), large format printing, and apparel. We have aligned with several political brokers and that bring us a large variety of work in all aspects of our business – printing, direct mail, promotional products, and apparel. We have had quite a bit of growth with apparel in general. When word gets out that you can get it done and done well, the business finds you.” They offer this tip for local businesses. “Direct mailing to get your name out there is one of the best ways to reach potential clients to let them know you are there and open for business. With so many businesses shut down by the pandemic for so long, it is important to let your community know that you are still there and ready to serve them. Anything branded is very effective as well.” “As much as we are all glued to screens these days, there’s still just something about seeing your name and logo in print. Remember how you felt the first time you held your very own printed business card? That’s what I mean. There are some things that just work better as a printed piece as opposed to something online. Print is still the best media to communicate who you are and to get your message out to the world.” -Larry & Tami Jacobs Rewards & Advice for Others For Larry and Tami, the care they have for their clients is clearly evident when they are asked about the rewards of owning their business. “The rewards in this industry are seeing your clients shine because we took their pieces and made them into something presentable. I’ve gone to events where we printed all of the campaign materials, signs, apparel, and more. When you see everything come together in brand and theme, it really makes the client stand out and look good. And at the end of the day, that feels good and right.” They continue, “We have helped so many clients to get their projects turned around and completed on impossible deadlines. It’s an awesome feeling to make things happen. Whether it’s a small ‘copies of Great Grandma’s cookbook’ project or a large corporate multi-piece project, we give our best to help our clients look their best.” As for what advice the 38-year printing industry veterans would give to others, Larry and Tami share, “Follow the protocol, do the steps that need to be done. Stick with it. It works.” For more information on Minuteman Press in Carson City, NV, visit their website: https://minuteman.com/us/locations/nv/carson-city/ Learn more about #1 rated Minuteman Press franchise opportunities and see Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 17, 2022 10:00 AM Eastern Daylight Time

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