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Curb teams up with American Express to Give Back to NYC Taxi Drivers This Holiday Season

Curb

Curb, the leading ride-hailing app for licensed taxi and for-hire rides in North America, today announced a partnership with American Express ® (NYSE: AXP), the globally integrated payments company, to help give back to New York City taxi drivers this holiday season. Curb will launch a holiday rewards program for its taxi drivers, a workforce that plays an integral part in the city’s transportation system. American Express will provide support by funding American Express® gift Cards that Curb will manage and distribute to drivers through its rewards program, and could be used for gas or to make holiday purchases. In New York City, ten outstanding drivers on the Curb e-hail platform will be rewarded with a $500 American Express® gift Card each month. Curb’s rewards program will kick off the holiday season at the end of November and run through the end of April. “As a driver-first company, we recognize that taxi drivers are the backbone of not only our business, but NYC transportation as a whole, and we’re delighted to spotlight the hard-working drivers behind the wheel,” said Amos Tamam, Founder and CEO of Curb. “With the rapid development of ride-share businesses over the last few years, taxi drivers, many of whom have been driving for decades and have invested in this job through the purchase of a medallion, are small businesses in their own right.” “American Express is pleased to help support the taxi drivers of New York City during their busiest season,” said Tatia Adams Fox, Vice-President and General Manager in the National Client Group at American Express. “By teaming up with Curb, we’re able to help give back to the taxi drivers in New York City while also showcasing the importance of supporting local businesses.” In parallel, Curb has joined the Small Business Saturday® Corporate Supporter Program and will join American Express to raise awareness on the importance of supporting small businesses on Small Business Saturday (November 26) and all holiday season long through a marketing campaign that will run on the Curb app and on Curb’s in-vehicle TaxiTV platform. “These initiatives allow us to show more appreciation for drivers and encourage more people to support taxi travel this season, a small business service that has been consistent, reliable and supporting New Yorkers for decades,” added Tamam. “New York residents and those visiting the city can also feel encouraged to ride their local taxi to their nearest local shop or restaurant during Small Business Saturday.” To learn more about Curb, please visit gocurb.com About Curb Mobility Curb is reimagining urban mobility with a driver-first approach to ride-hailing. Bringing upfront pricing to the largest nationwide network of taxis and licensed for-hire vehicles, Curb provides unparalleled transparency to riders and drivers alike. Curb is connected to over 100,000 drivers in dozens of cities across the US and UK, powering millions of taxi rides worldwide and facilitating billions of dollars in payment transactions annually through its open mobility platform. Curb has built an innovative suite of products that provide a unified supply of taxis and licensed for-hire vehicles - the first of its kind to bring solutions for passengers, drivers, and fleet management. Their B2B services power millions of rides for transit agencies, healthcare providers, and businesses while also providing effortless payments and advertising that reaches captive audiences of millions on Taxi TV. About American Express American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress. Key links to products, services and corporate responsibility information: personal cards, business cards, travel services, gift cards, prepaid cards, merchant services, Accertify, Kabbage, Resy, corporate card, business travel, diversity and inclusion, corporate responsibility and Environmental, Social, and Governance reports. Contact Details North 6th Agency for Curb +1 212-334-9753 Curb@n6a.com Company Website https://gocurb.com/

November 16, 2022 08:58 AM Eastern Standard Time

Stagwell (STGW) Agency Assembly joins The Attention Council

Assembly

Omnichannel media agency Assembly, part of Stagwell (NASDAQ: STGW), has joined The Attention Council as an agency member, further bolstering its commitment to meet the mixed media demands of its burgeoning global client cohort. The Attention Council is a coalition of advertising technology companies committed to promoting attention as a primary metric for understanding advertising and increasing advocacy for the wider adoption of cross-platform attention metrics in the planning, buying, and selling of media. Andy Brown, CEO of TAC, commented, “I am delighted to welcome Assembly to The Attention Council. They join at a time of major growth for use of attention metrics in the media and marketing industry. I look forward to them playing an important role in the evolution in the coming years”. Joel Coppersmith, Global Head of Measurement & Effectiveness at Assembly, added, "The media landscape has evolved and so have the ways in which consumers and media interact. There is a lot still to learn as we seek ways to improve the effectiveness of media and advertising at driving business outcomes.” “The value and use of attention and attention-based metrics is a fascinating, and hotly debated, topic that may shed light on how we can deliver better advertising, and Assembly is delighted to be part of driving that conversation forward". ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com Contact Details Assembly Gunilla Huddleston, VP of Marketing, EMEA gunilla.huddleston@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 16, 2022 04:00 AM Eastern Standard Time

Elsevier Secures Publishing Rights for Premium Titles for 2023

Elsevier

Elsevier, a leading scientific publisher, and global information analytics business specializing in science and health, announced today that it will be the new publisher of six influential society journals starting in January 2023: American Journal of Clinical Nutrition The Journal of Nutrition Journal of Thrombosis and Haemostasis American Journal of Transplantation Laboratory Investigation Modern Pathology The newly acquired titles represent the following societies and add to Elsevier’s expansive global health publishing portfolio: American Society for Nutrition ( ASN ) United States and Canadian Academy of Pathology ( USCAP ) International Society on Thrombosis and Haemostasis ( ISTH ) The American Society of Transplant Surgeons ( ASTS ) American Society of Transplantation ( AST ) All are considered internationally renowned sources of knowledge and impactful study in the fields of pathology, nutrition, transplantation, haematology and peripheral vascular disease. “ It is an honor to partner with five established societies that have trusted Elsevier as the official publisher of their important journals. True to our commitment to supporting research and clinical practice, we are dedicated to placing our full range of industry-leading resources for authors, editors, reviewers and readers, in the disposal of our latest additions. With our continuous support and seamless collaboration these six valued titles can harness the benefits of a reliable global publishing partner allowing them to maximize their contribution to scientific research and clinical practice in their respective fields” said Carl Schwarz Senior Vice President, Health and Medical Sciences, at Elsevier. Elsevier will officially welcome the journals into their portfolio beginning in January 2023. They will be part of Elsevier’s title-by-title subscription model instead of a collection. Learn more about these exceptional titles or contact us for more information. About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions, and funders. Elsevier employs 8,700 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our over 2,700 digitized journals, including The Lancet and Cell; our over 43,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Contact Details Elsevier Dan DiPietro-James, Global Media Relations Director +1 773-251-8744 dan.james@elsevier.com Company Website https://www.elsevier.com/

November 14, 2022 03:00 AM Eastern Standard Time

Fine Hygienic Holding Wins License to Market FIFA World Cup Qatar 2022™ Facial Tissues and Will Be Providing Hygiene Support During the Tournament

Fine Hygienic Holding

Football's world governing body FIFA has awarded Fine Hygienic Holding (FHH) the license to design, produce, and sell limited-edition packs of facial tissues commemorating the FIFA World Cup Qatar 2022™. FHH launched the special edition packs in hypermarkets and supermarkets in Jordan, Egypt, Saudi Arabia, the UAE, Bahrain, Oman, Kuwait, Iraq, Morocco, and Sudan in mid-September 2022. FHH will also be providing sanitation support at the tournament itself, working across the 8 stadiums, training sites, and FIFA Fan Festivals to ensure the highest level of hygiene for fans, teams, and players attending FIFA World Cup Qatar 2022™. Commenting on this occasion, James Michael Lafferty, FHH CEO, said, "“We at Fine are delighted to be supporting the hygiene program at the FIFA World Cup, and ensuring we help make this the most hygienically protected sports event since the pandemic. Our Fine Guard products, with long lasting germ protection, are a perfect solution for areas such as stadiums where constant foot traffic renders only brief disinfection with traditional products. Spectators and everyone involved can rest easy knowing FIFA is using state of the art products and technologies." The FIFA World Cup Qatar 2022™ will be the first World Cup ever to be held in the Arab World. It is scheduled to take place from November 20 to December 18, 2022, in Qatar, with matches being played across eight stadiums, hosting 32 teams. About Fine Hygienic Holding: Fine Hygienic Holding (FHH), one of the world's leading wellness groups and MENA's leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. FHH offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings innovative nutritional supplements, Motiva, to the market. Contact Details FINE HYGIENIC HOLDING Rana Kawalit | │ Corporate Communication & PR Director +971 54 531 5575 Rkawalit@finehh.com Company Website https://www.finehh.com/

November 14, 2022 12:30 AM Eastern Standard Time

Political and Public Affairs Consultants Gather in London for 55th Annual International Association of Political Consultants Conference

International Association of Political Consultants

With the US midterm, Israeli, and Brazilian elections recently completed, international political and public affairs consultants from around the world will gather in London, UK for the 55 th annual International Association of Political Consultants (IAPC) conference to share, learn and discuss democracy, election strategy and the latest trends in campaigns. The conference will take place at the Royal Horseguards Hotel (2 Whitehall Court) from Monday November 14 th to Wednesday, November 16 th. The conference will feature speakers including: · Dame Arlene Foster PC – Former First Minister of Northern Ireland · Frances O’Grady – General Secretary of the Trades Union Council (UK) · Feyi Akindoyeni – President, Australian Professional Government Relations Association · Hakan Svenneling MP – Left Party of Sweden · Christopher Hope – Associate Editor (Politics) of the Daily Telegraph · Guy Benson – Fox News contributor and Political Editor of Townhall.com · John Zogby – Founder of the Zogby international poll Among the topics for discussion: · Diversity in politics – What does it really mean · How do governments communicate to stakeholders · European future borders and internal divides · US midterms – What happened and what does it mean · The role of the media in shaping political discourse Established in 1968, The International Association of Political Consultants is committed to fostering democracy and the democratic process throughout the world. Members span a variety of political backgrounds and activities fostering the growing and diverse profession of political consulting as well as the practical aspects of democratic elections. Contact Details International Association of Political Consultants Marcel Wieder - Vice President Communications +1 416-907-2126 marcel@aurorastrategy.com Company Website https://www.iapc.org

November 11, 2022 12:18 PM Eastern Standard Time

The Blood Supply Shortage: Why it’s Happening and How You Can Help

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/8kShJVgN2pc This is the worst blood shortage in over a decade, posing a concerning risk to patient care. Amid this crisis, doctors have been forced to make difficult decisions about who receives blood transfusions and who will need to wait until more products become available. Blood and platelet donations are critically needed to help prevent further delays in vital medical treatments. The blood supply took a major hit about as the Covid-19 pandemic took over the healthcare system. Shortages could potentially lead to the postponement of surgeries, other medical procedures, and be a major issue if a mass casualty event were to happen. Every year 4.5 million Americans will need a blood transfusion. Someone in your audience or their loved one could be in need. With the blood shortage being a major health issue potentially affecting so many, what can be done and what should we know? Dr. Glenn Ramsey, chair of the College of American Pathologists Transfusion Committee recently conducted a nationwide media tour to inform the public on what is being done. Topics that Dr. Ramsey discussed included: With the current blood shortage, the recent changes in blood donation restrictions The importance of donating blood Keeping the blood supply strong Why there is always a shortage How the current blood supply is being maximized What the most common incidents are in which blood donation is needed For more information please visit americasblood.org and newsroom.cap.org Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 11, 2022 11:00 AM Eastern Standard Time

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Fall Health Checklist from the College of American Pathologists

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/DotHvhg8XQw Summer is coming to a close, which means it’s the perfect time to take stock of your health and set yourself up for success the rest of the year. The FDA has recently changed their guidelines regarding Covid at-home tests, now advising people to take three tests, instead of the previously recommended two tests. The agency issued the update just ahead of the back-to-school season – an attempt to reduce the risk of infection being missed and to help people from unknowingly spreading the virus. But COVID isn’t the only thing on people’s minds. With fall approaching, cold and flu season isn’t far behind. This time of year can create confusion for people who may not be able to tell the difference between COVID symptoms and cold/flu symptoms. There are also concerns about the spread of Monkeypox and the re-emergence of Polio. During a nationwide media tour on September 15 th, Dr. Emily Volk – President of the College of American Pathologists discussed: Changing FDA guidelines around COVID testing and what you need to know Navigating flu shots and COVID boosters Tips for knowing the difference between COVID symptoms and cold/flu symptoms Additional insights on recent health concerns such as Monkeypox and Polio For more information, visit CDC.GOV or FDA.GOV Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 11, 2022 10:31 AM Eastern Standard Time

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Nickelytics Partners With Serve Robotics And The Ad Council For A New Kind Of Advertising

Nickelytics

Interested in investing in Nickelytics Republic’s campaign? Click here to get started. No matter how old you are, you are likely familiar with Smokey Bear’s relentless fight to protect our national forests against wildfires. This year, the Smokey Bear campaign celebrated its 78th birthday, making it America’s longest-running public service announcement (PSA) campaign with the catchphrase “Only You Can Prevent Wildfires.” Now more than ever, people need to help stop the spread of wildfires. Nickelytics announced recently that it is partnering with the autonomous delivery company Serve Robotics and the Advertising Council to deliver the longest-running PSA campaign to a new platform — delivery robots. Nickelytics is a hyperlocal out-of-home (OOH) advertising company that wants to revolutionize the OOH industry. The company is bringing OOH into the 21st century, and its partnership with Serve Robotics is just one part of its strategy. The Ad Council’s Smokey will be wrapped around Serve Robotics delivery robots in Los Angeles, increasing wildfire prevention awareness in a region frequently affected by blazes. Serve Robotics has developed level-four self-driving robots that have completed tens of thousands of deliveries across Los Angeles for Uber Eats and various other delivery platforms. This ad campaign will be promoted in highly visible areas of Los Angeles. "We are thrilled to partner with Serve Robotics to pioneer an exciting new form of out-of-home advertising," said Judah Longgrear, co-founder and CEO of Nickelytics. "Launching this campaign with Smokey Bear is a significant milestone for our team and only the beginning of our expansion in the Los Angeles market. We look forward to amplifying Smokey’s message and measuring the expected increase in campaign engagement using our real-time digital measurement capabilities." Ad Council Vice president of Emerging Media & Technology Laurie Keith said the organization is constantly strategizing innovative ways to reach people that complement or go beyond traditional media. With nearly 9 out of 10 wildfires nationally caused by humans, it’s important for everyone to do their part to prevent unwanted fires. "Our new partnership with Nickelytics will allow us to share Smokey Bear’s message on eye-catching delivery robots and share critical information in an unforgettable way," Keith said. Nickelytics’ proprietary technology and advertiser relationships made the company an ideal partner to help Serve Robotics bring out-of-home advertising to its growing autonomous delivery platform, Serve Robotics Chief Operations Officer Touraj Parang said. "We are delighted to increase public awareness of wildfire prevention while helping reduce emissions and traffic congestion in Los Angeles with our friendly sidewalk robots," Parang said. Serve Robotics and Nickelytics have entered into an ongoing partnership to offer advertising opportunities to companies. The major reason Nickelytics is distinguishing itself from other OOH advertising companies is that its platform uses GPS and cellphone location tracking. This component of its platform makes advertising more successful for clients, allowing companies to retarget with digital ads. Nickelytics is demonstrating its commitment to revolutionizing the OOH advertising space with this partnership. In addition to autonomous robots, the company is working to expand into the electric vehicle space. Nickelytics, a Techstars backed startup, is a platform that makes launching hyper-local out-of-home advertising as simple as posting online ads. Nickelytics brings together the physical presence of outdoor advertising with the power of digital technology for unbeatable results. Nickelytics leverages out-of-home advertisements through premium mobile assets, such as gig economy vehicles, autonomous delivery robots, e-scooters and electric vehicle charging networks to help marketers reach customers regardless of location. Mobillity asset owners also receive another stream of revenue by partnering with marketers. With the help of Nickelytics’ analytics, companies can better comprehend their return on ad spend thanks to Nickelytics’ sophisticated attribution and digital retargeting capabilities. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Nickelytics info@nickelytics.com Company Website https://www.nickelytics.com/

November 11, 2022 08:00 AM Eastern Standard Time

Hear the Holidays: Ways to Help People with Hearing Loss Enjoy the Holidays

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/yQwa2WRw59E The holidays are a time to share special moments with loved ones and celebrate those relationships, but if you have hearing loss and are struggling to hear or follow conversations, you may feel disconnected from family and friends this holiday season. Often, feelings of embarrassment or frustration can cause individuals with hearing loss to stop socializing or participating in events or activities that they used to enjoy. According to a HearingLife and Harris Poll survey, 72% of people with hearing loss wish their hearing was better to enjoy holiday and special gatherings*. HearingLife is celebrating the holiday season with the “Hear the Magic. Love Your Ears” holiday campaign accompanied by the second annual “Magic of Giving Back” program aimed to help those with hearing loss gain back the joyful sounds of the holiday season. "We understand the challenges that come with hearing loss, such as difficulty following conversations and feeling embarrassed," said Dr. Leslie Soiles, Chief Audiologist, HearingLife. "At HearingLife, we believe everyone deserves to hear their favorite sounds of the season and we want to help those in need regain their confidence and enjoy connecting with loved ones during the holiday season." For the opportunity to receive free hearing aids through the “Magic of Giving Back,” people can submit either a personal story, or a story on behalf of a loved one, explaining why they are a candidate for the gift of hearing. To learn more and share your story, visit www.HearingLife.com/Magic by November 12th About HearingLife: HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health, and innovation since 1904. HearingLife operates nearly 700 hearing care centers across 42 states. We follow a scientific, results-oriented approach to hearing healthcare that is provided by highly skilled and caring professionals. Our vision is to help more people hear better through life-changing hearing health delivered by the best personalized care. To learn more, visit: https://www.hearinglife.com. *Survey Method: This survey was conducted online within the United States by The Harris Poll on behalf of HearingLife from August 19-23, 2021, among 2,044 adults ages 18+, among whom 253 have hearing loss. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact hearinglife@kaplow.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2022 04:00 PM Eastern Standard Time

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