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Goodway Group Becomes Two Time Winner for Ad Age Best Places to Work

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been awarded Ad Age’s Best Places to Work. This marks the second consecutive year that the agency’s commitment to enhancing the workplace experience and supporting employee wellbeing has earned a place on the esteemed list. Ad Age recognized Goodway Group for its unique remote workforce model – having supported a fully remote team for nearly 14 years – and history of putting its employees first. The last year has been one of monumental change and business acceleration for Goodway Group. Covid-19 has continued to impact the agency’s families, approach to doing business, and staffing levels, in addition to increasing stress and the potential for burnout among employees. As such, the digital agency pivoted, shifting its focus to building upon the post-pandemic realities of marketing and simultaneously launching new initiatives to help employees cope with their own evolving realities. Goodway is special because there's a level of true awareness and concern for our employees, a commitment to improvement, and transparency from leadership that is atypical of private organizations. From implementing Summer Fridays to offering bonuses for those taking a minimum of 15 days of MyTime, our unlimited PTO program, Goodway is always seeking ways to afford better work/life integration. This includes implementing GoodTalks, a program and open dialogue on how we can better communicate across our different positions, ethnicities, genders and viewpoints at a time where that is so needed in the world is unique. Additionally, the digital agency is building teams with diverse skillsets to distribute workloads better. To further meet various needs across teams, Goodway Group has modified its biannual all-company trip to include in-person and virtual attendance options. “At Goodway Group we are committed to creating a supportive workplace that fosters growth, connection, and balance. It is an honor to be recognized by Ad Age for our continued investment in people and culture, validating our principles for the future of work, ” said Kandi Gongora, Chief Transformation & People Officer of Goodway Group. “As a fully-remote company for over a decade, we are passionate about continuing to pave the way for others to evolve the employee experience at a time when the way we work is constantly changing.” Goodway ranked 11th among top companies with more than 200 employees, based on an analysis of questionnaires submitted by employers and survey responses from employees. Ad Age’s scoring system factors in the importance of six key satisfaction areas: company culture, company environment, employee benefits, employee development, employee engagement, and employee perks. In addition to being a two-time recipient of Ad Age’s Best Places to Work Award, Goodway Group has also been recognized by Digiday’s Work-Life Awards. The agency has implemented a number of new initiatives to further improve the employee experience and fight burnout, in recent years, including dedicated development days, expanding Goodway Cares – which offers pro-bono strategy and consulting to nonprofit organizations, The Goods, a bi-weekly newsletter featuring employee stories, and more. Moving forward, Goodway Group will continue to emphasize professional and personal wellbeing through clubs, activities and resources, including an internal book club, yearly wellness stipend, and per annum development budget. The agency is also creating an internal role dedicated to team health through facilitation and playbook creation. See this year’s list of Best Places to Work here. About Goodway Group Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients’ needs – and no one else’s. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

January 24, 2022 12:30 PM Eastern Standard Time

Jason Carris Buys Independent Print Shop and Converts Business to Minuteman Press Franchise in Red Bank, NJ

Minuteman Press International Inc

Jason Carris is the new owner of Minuteman Press in Red Bank, NJ, which is part of the Middletown Township. Utilizing the Minuteman Press Franchise Conversion Program, Jason purchased independent print shop All American Print & Copy Center, which was in business for 40 years, and took over the location in September 2021. Jason says, “ The biggest advantage of buying this business was having an established clientele. We did our research and made sure the owners were respected by their clients. There was also 40 years of history and track record as well.” What is it like for Jason to be a new local business owner in Red Bank? He says, “Once you make that leap, it’s a very exciting experience to own your own business. We have a vibrant community here and I see the long-term growth potential. I am looking forward to making Minuteman Press a real pillar and trusted business partner in Red Bank / Middletown Township.” Jason further explains, “I think we have a tremendous opportunity to expand our wide format printing business with banners, posters, and signage remaining in high demand for our clients. I am also looking forward to bolstering our in-house mailing and direct mail services to help other local businesses reach their target audiences.” Prior to franchising, Jason worked in medical publishing and digital marketing. He also ran a number of small consulting businesses in his career. He says, “A combination of things – including the pandemic and economic forces – made me decide to go fully into business ownership. My wife Renee has an entrepreneurial spirt as well.” He adds, “ Minuteman Press International and our Regional Vice President Jim Galasso guided us through the purchase of the business step by step. Jim made the process easier to manage and I couldn’t have done this on my own without the help from the team at Minuteman Press.” Why Minuteman Press? Jason answers, “We did a lot of research and Minuteman Press jumped out to us on a number of levels. They were on a lot of top franchise lists, they appealed to people who hadn’t owned a business, and the business seemed easy to learn. In addition to being a highly respected franchise, Minuteman Press had a reasonable cost of entry and I appreciate their cap on royalties.” He continues, “The support has been wonderful. Because there is a 40-year history of the independent print shop we purchased, we have been transitioning the business. It’s great to have the training and support especially since I had not run a business of this scope before.” When asked about the keys to making that leap and becoming a business owner, Jason shares, “I think the two biggest keys to owning a business are to really make sure you feel 100% comfortable with the business model, and to believe in your products and services. Also, it is important to be proactive but also have patience after buying the business. Think about growth potential, and understand there is a learning curve. That’s normal for everyone.” Minuteman Press in Red Bank is located at 518 Route 35, Red Bank, NJ 07701. For more information, call 732-758-6200 or visit their website: https://minuteman.com/us/locations/nj/red-bank. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. For more information on the Minuteman Press Franchise Conversion Program, visit https://bit.ly/minutemanpressconversions. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 24, 2022 10:00 AM Eastern Standard Time

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NEW WAYS IN THE NEW YEAR

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/kgg6YB2vYLU New research finds close to 70% of people abandon their New Year’s resolutions before February 1 st. That’s why it’s important to approach 2022 with realistic and achievable goals. Whether focusing on diet and exercise or overall well-being, there are ways to move forward without feeling overwhelmed. The American Psychological Association recommends starting small and changing one behavior at a time. Registered Dietician Nutritionist, Mia Syn has come up with a four-step plan to incorporate new ways into new year routines. MORE MOVEMENT: Each year, millions of Americans decide to start off the year with new exercise routines. Syn says this is a good idea. However, she prefers to keep it easy and more realistic, saying, “One of my top tips is to include more movement into your everyday lives.” According to the CDC, it’s recommended that people get 150 minutes of moderate aerobic activity or 75 minutes of vigorous aerobic activity a week. Syn points out that “movement” can mean something different for everyone, adding, “It’s all about a balanced routine. It could be a quick walk around the block or going up and down the stairs a few times at home.” She says household chores, like gardening and mowing the lawn even counts as moderate activity. If someone is further along on their fitness journey, it can include running, weight training, and biking. Syn recommends talking with a health care professional about setting up any new routine that affects one’s overall health and wellness. SUPPORT SLEEP: The American Academy of Sleep Medicine found that many people continue to report sleep problems since the start of the pandemic. Syn’s second step includes a few ideas to support sleep throughout the year, starting with sticking to a consistent sleep schedule. This includes going to bed and waking up at the same time every day, including weekends. Next, create a room that’s ideal for sleeping — cool, dark, and quiet. Finally, really try to get seven hours of sleep each night. Syn says it’s important to note that sleep has a tremendous impact on a person’s mental and physical health, adding, “That’s why I recommend Natrol Sleep+.” From the #1 drug-free sleep aid brand in America ^, Natrol Sleep+ is an innovative product line that blends melatonin and secondary ingredients with calming, beauty and immune health benefits, all designed to plus up your sleep. † The brand offers three different gummies, starting with Immune Health, which supports a healthy immune system and helps with revitalizing sleep. † The second option is Natrol Sleep+ Calm, that helps calm an active mind and body to ease someone to sleep. † The third type is Beauty. This option helps people get better sleep and wake up looking refreshed and renewed. † Syn says these gummies are great-tasting, 100% drug-free, non-GMO, vegetarian & gelatin free, and free of synthetic dyes, artificial flavors, preservatives, or sweeteners like corn syrup. The brand options are available at Natrol.com, Amazon and all major retailers and drug stores. www.natrolsleepplus.com Facebook: @natrol Instagram: @natrolofficial Twitter: @natrol Hashtag: #DreamyNatrolNights †These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. ^ Nielson, xAOC, 52 weeks ending 12/04/21 GET CREATIVE IN THE KITCHEN: As a Registered Dietitian Nutritionist, Syn admits that she’s always looking for ways to enhance diets while getting creative in the kitchen. “This year, I’d love for families to focus on eating more fruits and vegetables,” says Syn, adding, “It’s an easy way to get the nutrients that are needed to help support your immune system.” In general, the U.S. Department of Agriculture recommends that adults eat at least one and a half to two cups of fruit and two to three cups of vegetables each day. Syn suggests starting with a charcuterie board filled with every color under the sun. One tip is to overflow it with all types of fruits and vegetables. Some olives, nuts, and crackers can be added for extra flavor. “My absolute favorite thing to include is dip,” says Syn, “Good Foods has a variety of plant-based dips to make heathy eating easy and delicious.” This wide selection of better-for-you dips, includes new Spicy Queso Blanco, and has something for everyone — including those living vegan, paleo and keto lifestyles — and are packed with flavor and contain no added sugar. Syn points out that each can be eaten solo or as a part of a favorite recipe. Consumers can find Good Foods’ dips and spreads in stores nationwide, including Target and Costco. For more information, go to goodfoods.com. Facebook: @ goodfoodsgroup Instagram: @ goodfoods Pinterest: Pinterest.com/ilovegoodfoods LIMIT SOCIAL MEDIA: The last of Syn’s new ways to include healthier habits into daily routines is to spend less time on social media. She suggests trying to audit how much time is spent on popular platforms, asking people to “really be aware of what kind of information is being consumed, and if it’s having a positive or negative affect on their lives.” According to the Journal of Social and Clinical Psychology, it has found that limiting one’s social media engagement to 30 minutes per day leads to better mental health and positively impacts a person’s overall well-being. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 18, 2022 05:00 PM Eastern Standard Time

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Osmo From BYJU’s Names Peter Glovin Senior Vice President of Educational Sales

Osmo for Schools

Award-winning STEAM brand, Osmo from BYJU’S, announces Peter Glovin’s appointment as Senior VP of Educational Sales, effective immediately. In this role, Glovin, a seasoned senior edtech sales executive, will develop and implement a U.S. sales strategy for the brand’s educational sales division, Osmo Education, as well as expand its sales team, targeting the Pre-K to Grade 5 education market. Osmo Education celebrated its fifth anniversary last March. “Peter’s proven background in edtech sales and business development will undoubtedly help open doors for Osmo in the education field,” says Cherian Thomas, Senior Vice President of International Business at Osmo from BYJU’S. “While we’ve seen tremendous support from kindergarten and elementary teachers in the past five years who individually purchased Osmo to use inside classrooms across the country, we’d love to build sales and begin support for the education community at the district level.” Glovin’s remarkable track record of success and longevity in sales is defined by his expertise in creating and implementing innovative sales programs, and providing targeted solutions for high-level customers. He was previously Senior Vice President of Sales at MIDAS Education where he led sales efforts for K-12, Higher Ed and Workforce development markets. “I see enormous growth potential for Osmo in the education market,” says Glovin. “The combination of tactile exploration and innovative technology is a powerful package that will help transform the way students learn while in school, and I’m energized by the shared vision that its learning system will be used by many more school kids in the near term, in addition to the focus and dedication of the team leading Osmo. I’m very excited to be part of the worldwide growth of BYJU’S.” Prior to MIDAS Education, Glovin was Vice President of District Relations at BrainPOP, where he led sales efforts for the K-12 supplemental content segment, increasing sales 500% between 2008 and 2019, and helping to expand the company’s domestic K-12 market share to 35%, plus building presence in key states like Texas, New York, Florida, Georgia, Virginia, and California. He was also closely involved in STEM-related product launches and liaising with industry advocacy groups. Before BrainPOP, Glovin held a number of business development roles for educational technology companies. In his early career, he held marketing roles with a number of media and publishing companies. Glovin has a B.A. from Hobart College. About Osmo from BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo from BYJU’s and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://schools.playosmo.com

January 18, 2022 05:00 AM Pacific Standard Time

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Thriving During Dry January

YourUpdateTV

Dry January – kicking off the New Year by cutting out alcohol for an entire month – is a trend that more and more people are embracing each year. After indulging over the holidays, it’s no surprise that so many people hit the reset button in January. Recently, Co-Founders of Athletic Brewing Company, Bill Shufelt and John Walker, participated in a nationwide satellite media tour to discuss changing the narrative around Dry January, industry trends, and much more. A video accompanying this announcement is available at: https://youtu.be/eGqAehAxn5w Athletic Brewing believes consumers shouldn’t have to “suffer” through a sober January, but instead continue to celebrate in a healthy way by substituting alcoholic beverages with delicious craft brews that forgo the booze but not the taste. “After indulging over the holidays, it’s no surprise that so many people hit the reset button in January,” said Athletic Brewing Company Co-founder Bill Shufelt. “We want to help people shift their mindset and make January into less of a sacrifice. The conversation around non-alcoholic beer has changed. It’s no longer about restricting yourself. It’s about rewarding yourself and making better choices.” The non-alcoholic beer market in the U.S. surged to $230 million in 2020. Despite the continuing pandemic, the craft non-alcoholic beer category is up over 300% year-to-date again this year (Nielsen). In just four years of operation, the company has grown from one 10,000 barrel capacity brewery headquartered in Connecticut to an additional 125,000 barrels in San Diego in 2020. In 2022, Athletic will open its third brewery, allowing them to brew more than 150,000 barrels on each, the East and West Coasts to keep up with surging consumer demand. With that level of capacity, Athletic will continue its distribution growth domestically and into new international markets Nearly 50 percent of American adults consume 0.1 drinks or less per week and Athletic offers a beverage that can be enjoyed seven days a week, at any time of day, in just about any venue or occasion. For more information, visit athleticbrewing.com About Bill Shufelt: Co-Founder, Athletic Brewing Company. When Bill Shufelt decided to get healthier and cut back on alcohol, he sought out a flavorful beer to fit his lifestyle. He soon realized there was nothing like that on the market. He wondered if he was left unsatisfied by the current nonalcoholic beer offerings, how many others like him were out there in thirsty silence? In 2017, with a community of like-minded individuals, Bill started Athletic Brewing, the first U.S. based beverage company devoted exclusively to brewing high-quality, nonalcoholic craft beer. Skepticism gave Athletic a first-mover advantage – today, the non-alcoholic beer category is the fastest-growing segment of the entire beer industry – with Athletic Brewing Company at the helm representing over 45% of the category. About John Walker: Co-Founder and Head Brewer, Athletic Brewing Company. John Walker was the Head Brewer at Second Street Brewery in 2017 when Bill invited him to re-imagine what non-alcoholic beer could taste like. It took hundreds of test batches, but the final beer was exceptional. Athletics’ beers have earned accolades throughout the industry, measuring up against full-strength beers, including three gold medals at the US Open Beer Championship 2021 and the recognition of “Craft Brewery of the Year” by Brewbound Magazine. The proprietary process developed by Athletic uses all-natural ingredients to make great-tasting craft beer that just happens to be nonalcoholic. At only 50-70 calories per can, Athletic brews fit into any occasion, so that drinkers don’t have to choose between having great beer or feeling great the next day. About Athletic Brewing: International Beer Challenge 2020 “Brewer of the Year North America,” Athletic Brewing Company is reimagining beer for the modern, active adult. Their great-tasting craft brews let you enjoy the refreshing taste of craft beer, without the alcohol or the hangover. You can enjoy them anytime, anywhere, and still be healthy, active, and at your best; it’s the very reason they started brewing them in the first place. With custom breweries on the east and west coasts, their lineup has earned accolades throughout the industry, even against full-strength beers, including the 2020 World Beer Award Gold medal for Run Wild. To top it all off, as part of the Athletic Brewing “Two for the Trails” initiative, 2% of all sales are donated to trail and park cleanups and maintenance. Additionally, as a part of their IMPACT Program, 1% of revenue goes to non-profit organizations that support positive impact and opportunity from the ground up in their communities. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 13, 2022 01:30 PM Eastern Standard Time

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Kenny Clark Grows Minuteman Press Printing Franchise in McKinney, Texas

Minuteman Press International Inc

Minuteman Press in McKinney, Texas is located at 1502 W. University Drive, Suite 111. Owner Kenny Clark has owned the local printing franchise since August 2014. Operating as an essential business over the past two years, Kenny has consistently grown his sales and helped other local businesses meet their ever-changing needs for custom design, print, and marketing services. Kenny says, “We have worked hard to serve our customers with anything they have needed over the past two years and that hard work has paid off. I was born and raised in Texas, and one thing I did was remain open. I went to work every single day because I wanted to be there to answer the phone when other businesses weren’t. If you could hear the relief in their voices when I answered the phone, you would understand just how huge that personal touch and human connection was at that time.” “I was fortunate enough to remain open as an essential business, and by being there for new and existing clients at a time where they needed me most, that really was a big key to growing our business. Today, I am stronger than I was before the pandemic, and our client base is stronger as well.” -Kenny Clark, owner, Minuteman Press franchise, McKinney, Texas. With eight years of business under his belt including two years of operating under unprecedented circumstances, Kenny is able to share his insights and keys to growth for Minuteman Press in McKinney. He says, “We have many products that are in high demand, and the key to our success is that we sell ourselves through our actions. We offer speed and service, and a job done right, no matter what our clients need.” He continues, “We offer custom graphic design services with fast turnaround, which then leads to fast production of banners, signs, blueprints, business cards and stationery, and anything our clients need or want to grow their business through increased brand awareness and visibility. Direct mail has also been a growth point for us.” Why direct mail? Kenny explains, “I find printing to be one of the absolute core essentials of any marketing strategy. More than ever, we see that there are thousands of emails that get lost in the shuffle and deleted. When you have something in your hand that you can physically hold and touch, you are more likely to take a closer look at it. Emails can get swallowed up by spam filters and deleted with one click, while direct mail has that unique ability to capture someone’s attention because it’s right in their hands.” “Right now, one of my biggest clients is doing direct mail campaigns with us more than any other types of products and services. They have found that direct mail really works for them, and that Minuteman Press is the perfect local partner to help them design, print, and deliver their messages to best reach their target audience.” -Kenny Clark When it comes to marketing his business, Kenny takes a multi-faceted approach. “I tell my team all the time, we don’t just get out there and market for the sake of marketing. I like to say, ‘We quote it to win it.’ We have really focused on marketing ourselves on speed and service, and direct conversations with our clients. We are not the cheapest printer in McKinney, Texas, but if you want and need the job done right, I am your guy.” Kenny has also taken advantage of the proprietary Minuteman Press FLEX software as well as the Internet marketing resources available to him. “We used the FLEX software all of the time when quoting jobs for clients, and it’s a valuable tool to make sure we are managing pricing and production correctly. Specifically, I have been using the CSSP function that helps me see how to properly price orders for quotes based on current pricing trends. A year and a half ago, I really started bolstering our Internet marketing, and that has really paid off as well in generating new business.” “The support from Minuteman Press International has been exactly what it was promised to be. My Regional Vice President Pete Scaglione and the local field team are there for me. When I call them, they will jump through hoops to help me out. If I email the IT team at World Headquarters with a question about the FLEX software or anything else I need, I always receive quick replies that contain precise, detailed answers. We all have the same mindset, and we are all in this together.” -Kenny Clark Prior to franchising with Minuteman Press, Kenny saw his job in the electronics industry take him traveling around the world. “I had a working background in electronics, manufacturing of circuit boards, and business development. Flying everywhere was getting really old really fast and I wanted to be there for my kids. Minuteman Press helped me do that.” When asked about additional reasons Kenny chose to buy Minuteman Press in McKinney, Kenny answers, “At the end of the day, the cost to buy a Minuteman Press franchise was reasonable and cost less than most other franchises. The majority of franchises have the philosophy of ‘the more you make, the more we take.’ Essentially, you are punished for having a successful franchise, but that is not the case with Minuteman Press International. Their royalty cap was the deciding factor for me in joining Minuteman. I am allowed to keep more of my well-earned money and invest it back into the business as I see fit.” Kenny continues, “The other thing that other people don’t realize is the benefit of having low turnover due to the fact that we hire skilled workers. I looked into the fast food industry, and there just seemed to be too much turnover due to the nature of the work as well as other headaches that would carry over into weekends such as staffing as well as food supply.” He adds, “Not having to worry about the business on weekends and having that freedom is huge. You can’t put a price on that.” For those who are researching businesses including Minuteman Press, Kenny’s advice is this: “Ask yourself if you see yourself running the business you are buying Also, are you willing to do the work? The biggest mistake people make is that they open the business and hope that clients will just walk through your doors and automatically come to you. If you don’t get out and market, if you aren’t hustling, you are not going to make it. You have to want it and follow the business model, get out there and go get it. All of your marketing efforts will come back to you and pay off. I can attest to that.” For more information about Minuteman Press in McKinney, Texas, visit their website: https://minuteman.com/us/locations/tx/mckinney. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 10, 2022 10:00 AM Eastern Standard Time

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Tiger Beer inspires fans to set aside their fears and pursue bold ambitions in the Year of the Tiger

Tiger Beer

SINGAPORE - Media OutReach - 4 January 2022 - Tiger Beer, the number one international premium beer in Asia, has today ignited a new movement to encourage people everywhere to set aside their fears and achieve bold ambitions in the Year of the Tiger. The Year of the Tiger will begin at Lunar New Year on 1st February 2022 and marks the perfect opportunity to embody the symbolic power of the Tiger and uncage your bold ambitions for the year ahead. Tiger Beer will be showcasing a series of inspirational stories that show what can be achieved in the Year of the Tiger by going for your ambitions in your own way. Fans across the globe can participate in the movement by responding to the "My Year, My Goals", Instagram "Add Yours" story sticker feature created by Tiger Beer with their own ambitions for the Year of the Tiger. Tiger Beer has also launched a new campaign film entitled 'The Year of Your Tiger', celebrating the optimism and bold ambitions of people across the world ahead of the Year of the Tiger. The film features individuals from all walks of life sharing their determination to ignite their inner courage and make 2022 their year. Sean O'Donnell, Global Brand Director, Tiger®, Tiger Beer comments: "Tiger Beer was born from defying the odds with a bold and courageous spirit. Brewing beer in the tropics was thought to be impossible until we did it. We believe that we are all born with a Tiger inside us - a version of ourselves that knows no limits to what is possible - but few of us are able to uncage it. We're delighted to launch this year-long movement to encourage people everywhere to own the year." A full range of media assets are available here. Follow @tigerbeer on Instagram and Facebook for more updates on the campaign. About TIGER®: Tiger® was born in 1932 on the streets of Singapore. Today, Tiger® is the number one international premium beer in Asia and one of the world’s fastest-growing beer brands. It is available in more than 50 markets across the globe. Defying the odds to create the ultimate brew, a perfect balance between bold and refreshing, Tiger® has been uncaging new ways to take refreshment to the next level and make the impossible possible for decades. Tiger® believes that we are all born with a Tiger inside us, a version of ourselves that knows no limits to what is possible. But we often succumb to the status quo because unlike a Tiger, we fear failure. Tiger® is igniting a movement to encourage people everywhere to set aside their fears and achieve their boldest ambitions in the Year of the Tiger. For more information, please visit www.tigerbeer.com. About HEINEKEN HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. It employs more than 80,000 employees and operates breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website. Follow us on LinkedIn, Twitter and Instagram. Contact Details Archetype Contact tigerbeer@archetype.co HEINEKEN Hannah Nottage hannah.nottage@heineken.com

January 04, 2022 07:00 AM Eastern Standard Time

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Last-Minute Holiday Gifting

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/pc75McGSy5Q The holiday scramble is something many consumers know all too well. Whether they’ve procrastinated on shopping or are crossing off the final names on their lists, Emmy-Award Winning Television Host and Lifestyle Expert, Marisa Brahney has compiled a last-minute gift list to help those looking for presents ahead of the big day. DELIVERED GIFTS: As of December 1 st, consumers have completed less than 45% of their holiday shopping. Brahney says now is not the time to worry. Whether you’re looking to send something locally or across the country, it can be done via DoorDash’s Gifting Feature in a flash, or pre-scheduled for a drop on a special day. The lifestyle expert points out that there are many gifts to choose from, like floral bouquets, homegoods, self-care, desserts, and wine, to name a few. Brahney recommends DoorDash’s new Nationwide Shipping, where holiday shoppers can also order from iconic restaurants and retailers across the country. To gift someone, she says, “Simply open up your DoorDash or Caviar app and enter their address. Browse the list of stores — find the perfect gift — then, on the checkout page, click “send as a gift” to turn any order into a gift. Finally, share the link with your loved one so they can track the delivery.” For more information, go to doordash.com or trycaviar.com or download the apps to a mobile device. GIFT OF KNOWING EACH OTHER BETTER: Empty shelves can spell trouble for many last-minute gifters. That’s why Brahney says her list is perfect for those searching for something special for loved ones. The lifestyle expert says this time of year is perfect for reconnecting and spending time with friends and family, adding, “Now’s the time to really get to know one another.” She highlights Ancestry on her last-minute shopping list. “They are helping families learn more about each other by connecting them to family history, and billions of historical records, so they can build more meaningful connections to each other and their heritage.” AncestryDNA is a best-selling kit that makes it possible for people to find their unique story — from precise geographic regions to the most connections to living relatives. For more information, go to ancestry.com/dna to learn more. Instagram: https://www.instagram.com/ancestry TikTok: https://www.tiktok.com/@ancestry Twitter: https://twitter.com/Ancestry CASH GIFTS & MONEY MANAGEMENT: Brahney says now is the time to really think about less traditional gifts, along with keeping track of your payments. “Managing spending and payments is very important this time of year, especially if you’re going in on a gift with others,” says the lifestyle expert. With PayPal and Venmo, consumers can manage group expenses with digital payments — be it brunches with friends or chipping in for a group gift. PayPal also allows shoppers to send a free digital greeting and attach a gift of money so recipients can spend however they’d like, which is perfect for that last minute gift. Additionally, new PayPal customers can earn five dollars just by downloading the app, signing up, and adding a payment method, and new Venmo customers can also earn ten dollars when they sign up for a new account. Sign up online or download the PayPal or Venmo apps through the Apple or Google Play app stores. For more information, visit https://www.paypal.com/ or https://venmo.com/. Instagram: https://www.instagram.com/paypal/?hl=en https://www.instagram.com/venmo/?hl=en Twitter: https://twitter.com/PayPal https://twitter.com/Venmo GIFT OF POWER: At this point, most consumers are aware of supply chain issues, however, there is another top concern Brahney says many often forget about each year. “In the rush to get the perfect present, many of us forget the batteries. Duracell Optimum batteries are my go-to.” The lifestyle expert says battery-operated gifts are likely on a holiday list, adding, more than 1 of 5 toys on major retailer gift guides are battery operated! “When that ever-important gifting moment comes, you’re going to want to include the batteries that let those gifts truly shine.” A recent survey finds the majority of parents agree that the most important battery-operated toys and gifts should always be given with the best, longest-lasting batteries. “For me, if a gift is worth giving, it's worth giving what I think are the best batteries – Duracell,” advises Brahney. For more information, visit Duracell.com. Shoppers can find Duracell’s family of batteries at their favorite retailer. Facebook: @duracell Instagram: @duracell Twitter: @duracell GIFT OF FLAVOR: The last gift idea on Brahney’s list is chocolate. She says, “It’s perfect for loved ones or colleagues.” Lindt, the world-renowned Swiss chocolatier, has an extensive holiday collection, including chocolate figures perfect for stocking stuffers and seasonal chocolate gift sets. However, the lifestyle expert recommends the brand’s holiday classic, LINDOR truffles. These iconic truffles with a smooth center surrounded by a delicate chocolate shell were developed more than 50 years ago, and the round shape was originally designed for people to use as holiday decorations. She points out that they’re available in classic milk chocolate and other seasonal flavors, in festive bags or gift boxes. For more information, go to www.lindtusa.com, or find them at retailers nationwide. Facebook: @ lindtchocolateusa Instagram: @lindt_usa About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 21, 2021 01:34 PM Eastern Standard Time

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AuthorityTech.io Partners with TechStars Backed OptimusQ to Unveil AI-Powered “Hybrid PR” Service

AuthorityTech LLC.

AuthorityTech.io, the leader in the Tech PR industry, has just recently confirmed a partnership with OptimusQ, a TechStars backed company who aims to revolutionize the advertising market with their sophisticated & innovative technology. OptimusQ focuses on bringing, to selected technology companies all across the globe, the ability to share their story across hundreds of the world's leading media outlets while targeting their ideal audience. "We wanted to find the right company that not only could use our technology to support the growth of many tech companies but also be extremely innovative in its core," Lior Vexler, the founder & CEO of OptimusQ, explains regarding the decision to choose AuthorityTech.io as the official partner. Since inception, AuthorityTech.io has committed to changing the narrative of traditional PR firms. While most traditional firms focus on a myriad of different content strategies, AuthorityTech.io has focused relentlessly on two things: understanding specifically the technology landscape and securing incredible earned media opportunities for its clients. Partnering with OptimusQ’s smart technology, AuthorityTech.io plans on extending the value of credible earned media placements, by boosting their visibility and garnering millions of impressions from potential customers and investors. As a leader in the Tech PR and now marketing space, AuthorityTech.io aims to continually seek innovative methods to disrupt how these services are designed and implemented. In a fast-paced industry like technology, there is an urgent need for PR and marketing firms to provide cutting edge services that leverage technology. Jaxon Parrott, the Founder at AuthorityTech.io, stated his thoughts on the disruptive changes they plan to implement: “Going into 2022, technology will continue to change how we see, interact and consume information. Most PR firms are stuck in a time where technology was in its infancy stage, not innovating alongside these changes. We aim to not only innovate alongside but lead the disruption of the Tech PR and marketing space. We believe this new Hybrid PR service will change the game for a long time.” AuthorityTech.io has been known as a “market disruptor” for quite some time, but with their new pivot into their Hybrid PR model, they plan on taking this reputation to another level. Technology companies now have an entirely new and automated way to not only solidify their brands, but also to consistently be seen in front of their target audience. The result? More customers, more investment dollars, and even a higher company valuation. About AuthorityTech.io AuthorityTech.io is a modern digital PR and marketing firm that specializes in helping innovative technology companies scale their presence online to secure more customers and investment dollars. AuthorityTech leverages the most innovative technologies on the market to earn its clients top media coverage while driving predictable traffic and results. The outcome is ample amounts of funding, customers, and even a higher company valuation. Contact Details Jaxon Parrott +1 806-831-3502 jaxon@authoritytech.io

December 20, 2021 06:00 AM Eastern Standard Time

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