Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

COLOR FACTORY ANNOUNCES NEW CHIEF EXECUTIVE OFFICER

Color Factory

Color Factory, the experiential art museum that celebrates the joy of color, has announced Tina Malhotra as the company’s new Chief Executive Officer, effective November 8, 2021. Malhotra has served as Color Factory’s Chief Experience Officer (CXO) for the past three years, overseeing the creative, environmental design, technical production, and physical build-out of each Color Factory location. “Creating experiences that elicit emotional responses has been a lifelong passion of mine. I’m honored to lead Color Factory as we build towards transformational growth and inclusivity,” said Malhotra. “Color has a unique and powerful ability to impact moods, elicit emotions and tell stories. It is a universal language that our artists, designers, and guests use to create genuine human connection and expand empathy. We’re focused on bringing joy and immersive art to as many people as possible through our visionary experiences and community partnerships.” Malhotra brings over 14 years of experience in experiential marketing, event production, and creative strategy. Prior to Color Factory, she spent 11 years in New York City developing experiences for brands like LEGO, HBO, Converse, Coca Cola, Delta and Condé Nast. Malhotra will be responsible for various verticals across the company’s growth plan, including marketplace positioning and creative development of its newest location in Chicago, opening Spring 2022. “We are proud to announce the exciting transition and have Tina lead as Color Factory’s exceptional visionary, spearheading the company for promising growth,” said Jeff Lind, former CEO, Color Factory. “Tina is the driving force behind the creation, builds, and creative direction of each Color Factory experience - she is a natural fit, and we are thrilled for her to take over as strategic head of the company.” Malhotra has notably helped develop and launch Color Factory’s New York City and Houston locations, and serves on the Board of Directors. ### ABOUT TINA MALHOTRA Praised for her acute attention to detail and proven track record in the experiential space, Tina Malhotra, Chief Executive Officer (CEO) of Color Factory, brings over 13 years of experience in experiential marketing, event production, and creative strategy. Malhotra is responsible for various verticals across the company’s growth plan, including marketplace positioning and overseeing the creative development for its newest location launch in Chicago, opening May 2022. Prior to being appointed CEO in November 2021, Malhotra served as Color Factory’s Chief Experience Officer (CXO) for three years, overseeing the creative, environmental design, technical production and physical build-out of each Color Factory location. Malhotra spent 11 years in New York City creating experiences for brands, including LEGO, HBO, Converse, Coca Cola, Delta, Wired Magazine and Candy Crush. ABOUT COLOR FACTORY Color Factory is an experiential art museum. Within each Color Factory location, visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life just a little more joyful. Since the 2017 opening of its first pop-up in San Francisco, Color Factory has grown into a series of flagship locations in New York and Houston, with a new location in Chicago opening in Spring 2022. Each location is inspired by and gives back to the city itâs in, working with local communities to identify charitable partnerships and local businesses to support along the way. To learn more, visit https://www.colorfactory.co/. Contact Details Jive PR + Digital Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website http://colorfactory.co/

November 16, 2021 09:00 AM Eastern Standard Time

Image

Customer Experience and Customer Engagement Market to Surpass $100 Billion in Annual Worldwide Revenue by 2026, According to Dash Research

Dash Network

Customer experience (CX) and customer engagement (CE) initiatives continue to be a major priority for organizations around the world, especially in light of the significant changes and disruptions to customer relationships that emerged as a result of the COVID-19 pandemic. According to a new report from Dash Research, this level of focus is leading to brisk growth in the market for CX/CE technology platforms. “While CX improvements are largely driven by organizational change management, software is increasingly being used to support these initiatives by managing and making available the plethora of customer data that is captured and aggregated from a variety of sources,” says principal analyst Keith Kirkpatrick. He adds that some of the key drivers of market growth include pandemic-related shutdowns and reopening, increased focus on omnichannel customer interaction capabilities, the rise of customer centricity, and the elimination of functional silos within organizations. Dash Research forecasts that global CX/CE revenue will increase from $63.6 billion in 2021 to $100.3 billion by 2026. The market size experienced a 13.5% decline between 2019 and 2020 due to economic effects of the COVID-19 pandemic, but spending has recovered in 2021 and is projected to reach 2019 levels again by the end of 2022. The market intelligence firm forecasts that the top 5 industries in terms of CX/CE spending between 2021 and 2026 will be as follows: Telecommunications Healthcare Financial Services & Insurance Retail Government/Public Sector Dash Research’s report, “CX Market Forecasts”, includes a detailed market sizing and forecast model that focuses on the business-to-business (B2B) and business-to-consumer (B2C) software and services opportunity related to CX and CE. The forecast is split into a variety of segments, based on the world region in which the solution is used, the offering itself, functional area, and industry. The impact of the COVID-19 pandemic, the market drivers and barriers, and insights into four industries that are driving the market spending are discussed in the report, along with recommendations for both end users and vendors. An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

November 15, 2021 05:30 AM Eastern Standard Time

Holiday Gifts That Won’t Break the Bank

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/84NvZOIljwI Almost a quarter of Americans worry holiday shopping will leave them in debt, but that’s not stopping consumers from spending at a fast and furious pace. Beauty and Lifestyle Expert, Alle Fister, has compiled a holiday shopping guide filled with a few gift ideas that won’t break the bank and one way to pay for it all before ringing in the New Year. SHOP & PAY OFF DEBT EARLY: Early shopping is a big trend this year with the added challenge of inventory concerns. Fister says consumers are combating the issue by being smart and savvy with their online or in-store shopping behaviors. She points to a new survey from Afterpay, the leading ‘buy now, pay later’ platform, that finds one-in-three people are setting a strict budget and plan to wrap up shopping before Thanksgiving. The lifestyle expert urges consumers to be wise and stay out of debt. She says one way to manage holiday finances is by paying off purchases early. Afterpay has declared November 19th ‘Done Day’—the official day to wrap up holiday shopping in order to complete buy now, pay later installments before 2022. Fister recommends turning to Afterpay, which partners with thousands of brands to offer interest-free installment payments, because it allows shoppers the ability to buy gifts and pay over time, without the worry of revolving debt posed by credit. She touts that, “Shopping early has never been easier.” Consumers can expect deals to be announced weekly throughout the season to help them shop early. For more information, go to the Afterpay app or Afterpay.com www.Afterpay.com Facebook: @afterpayusa Instagram: @afterpayusa Twitter: @ afterpayusa FAMILY-SIZED GIFTING: Fister’s holiday gifting guide also includes presents the entire family can enjoy together. She admits, “As a mom, I love bringing everyone together for those warm and cozy moments. One gift idea that instantly comes to my mind is Koolaburra by UGG slippers. The brand’s approachable price points make for a perfect gift the whole family, or financially focused fashionista, can appreciate.” According to the beauty and lifestyle expert, these slippers are made of high-quality materials that don’t sacrifice on style, quality, or comfort. She adds, “Personally, I’m in love with the Riley Shimmer Kid’s Slipper. Keeping those little feet warm this season never looked better.” She even thinks they’re perfect for the men in your life, “The Tipton Emboss Men’s Slipper is perfect for the guys, whether they’re making breakfast or settling in for a quiet night.” As for Fister, “I can’t get enough of the Batya and Lezly Perf Women’s Slippers. They’re so stylish and comfy! And you know, I am a Southern CA based gal—and I just really connect with Koolaburra by UGG as UGG’s little sister brand that offers a southern California cool vibe for the whole family. Effortless, easy, and exactly what I’ll be asking my husband for this holiday season!” For more information, go to Koolaburra.com. Koolaburra by UGG® Official Site | Koolaburra.com Instagram: @Koolaburra Facebook: Koolaburra by UGG - Home | Facebook GIFT GIFTS THAT GIVE BACK: These days conscious consumers are paying attention to more than price tags. Fister highlights how important it is to think of ways to pamper loved ones while using one’s purchasing power to give back to the world we live in. “One great gift idea comes from the female-founded beauty brand, Josie Maran, she is the pioneer of Argan-oil-powered beauty. They’ve partnered with the CORAL Reef Alliance to create a limited edition Pro-Retinol Body Butter in a naturally derived Grapefruit scent.” Fister says those who know “It’s cool to care,” can rest assured knowing 10% of all sales of the Body Butter will be donated to CORAL, which is focused on saving the world’s coral reefs. The Pro-Retinol Body Butter will be available in a grapefruit scent, while containing safe and healthy pro-retinol derived from pink algae to give the same benefits of a retinol with zero irritation. For more information, go Ulta.com. https://www.ulta.com/p/whipped-argan-pro-retinol-body-butter-coral-reef-alliance-collaboration-pimprod2028603 Instagram: @JosieMaran & Coral_Org Facebook: @ JosieMaran & CoralReefAlliance Hashtags: #JosieMaranxCORAL & #ItsCooltoCare THE GIFT OF RELAXATION: Given the state of the world over the past year-and-a-half, Fister suggests giving the budget-friendly gift of relaxation as we head into 2022. She says, “There has been too much stress for too long of a time,” while pointing to a few of her favorite self-care items from the brand This Works. The lifestyle expert says with This Works, shoppers can give the gift of sleep and less stress this holiday season with their holiday gift sets that contain award-winning and 100% natural, aromatherapeutic blends that truly “work.” One example is the large gift set called DREAM TO SLEEP. It is made up of a trio of sleep saviors including a shower gel, body lotion, and celebrity-favorite DEEP SLEEP PILLOW SPRAY. Fister says she’s such a fan of this product, “You just spray your pillow or mist your PJs before you retire to bed and the 100% natural essential oil fragrances of lavender, chamomile, vetiver help you fall asleep faster and wake up feeling refreshed.” There are mini sets available with pocket-sized pillow sprays and items from their Stress Check line that help manage stress. For more information, go to Nordstrom.com. https://www.nordstrom.com/s/thisworks-soothe-sleep-set/6474152?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2Fthisworks%C2%AE&color=000 Instagram: @ thisworks About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:45 PM Eastern Standard Time

Video

Helping Seniors Feel Less Isolated and More Connected

YourUpdateTV

The ongoing pandemic has increased the likelihood that seniors feel more isolated, making tech-savviness both essential and a determinant of health. Recently, Senior Director at Care.com, Jill McNamara, teamed with YourUpdateTV on a satellite media tour to discuss the importance of getting seniors actively engaged online through technology. A video accompanying this announcement is available at: https://youtu.be/nNHYsVdQjZY The COVID-19 pandemic continues to challenge our aging population in numerous ways. They are feeling more isolated than ever and helping them stay engaged and socially connected has never been more important. According to Care.com’s 2021 Senior Care Outlook Survey, while aging in place remains their preference, the prolonged crisis has increased their desire to have more help at home. This results in a dire need to hire help with tasks within the home, such as meal preparation and light housekeeping. Both of these pandemic challenges are making tech-savviness essential and a key determinant of our seniors’ emotional and physical health going forward. This is why Care.com, the world’s leading online platform for finding family care, and GetSetUp, the largest social learning platform that helps older adults learn new skills and have new experiences, are collaborating to offer live online caregiving classes, such as how to find and pay for the care they need. Through this partnership, GetSetUp and Care.com will help older adults overcome any fears and reluctance they have in using tech to enhance their overall well-being. For those interested in learning more, please visit www.getsetup.org and search ‘ Care.com ’. About Jill McNamara: Jill McNamara is the Senior Director of Care@Work for Care.co m, the world’s largest online destination for finding and managing high-quality family care. Since joining Care.com in 2011, Jill has expanded the company’s senior care services nationally, and has assisted in growing the Senior Care Planning program for Care.com ’s enterprise arm Care@Work, which builds customized family care benefits packages for employers supporting the caregiving responsibilities of their employees. The program provides families with customized and comprehensive guidance, strategies, and local resources to meet individual needs. Jill started her social work career working with adults with mental and physical disabilities and continued to provide in-home counseling in and around the Boston area to families facing an array of complex challenges. Guided by her professional and personal experiences in senior care, she is extremely passionate about helping families and individuals navigate their own journey in senior care. Jill has her Masters in Social Work, is a Licensed Independent Clinical Social Worker, and a Certified Advanced Social Work Case Manager. She received her Bachelor of Arts degree in Social Work from Gordon College and obtained her Master of Social Work from Simmons College School of Social Work. About GetSetUp: GetSetUp is on a mission to help those over 55 learn new skills, connect with others and unlock new life experiences. The social learning platform helps over 3 million older adults in 160 countries stay mentally and physically fit, creates economic opportunities through jobs and reskilling, and provides a community where people find meaning and purpose by sharing their knowledge and passions and forming new connections. Classes are taught by older adults on a highly interactive, custom-built video platform where older adults can connect during and in between classes. Classes are taught in English, Spanish, Hindi, and Mandarin. Learn more at https://www.getsetup.org About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 10, 2021 05:00 PM Eastern Standard Time

Video

BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit www.toldright.com. # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 www.finnpartners.com Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details Beasy, LLC David Kaupp +1 978-360-6698 info@beasy1.com toldright Matt Saler, Vice President +1 215-432-3149 Company Website https://www.beasy1.com

November 09, 2021 11:06 AM Eastern Standard Time

Image

Adsmovil Invests in Brilla Media to Develop Original Content Properties, Boost Adsmovil Studios, and Enhance Social Media Distribution

Brilla Media

Hispanic digital media powerhouse, Adsmovil, today announced that it has made a strategic investment in Miami-based Brilla Media to develop original content properties, boost its branded entertainment studios, and enhance its social content distribution. The partnership unites the innovator of the Hispanic mobile advertising industry with the founders of the U.S. Latino social media marketing and influencer industry, Manny Ruiz and Angela Sustaita-Ruiz, co-founders of Hispanicize. “This investment underscores our commitment to better serving the Hispanic market, with top-tier, authentic storytelling and compelling, resonant narratives,” said Adsmovil CEO and founder Alberto Pardo. “Brilla’s founders bring a powerful track record for creativity and innovation that will help Adsmovil evolve faster, stronger and more strategically into the next phase of our own story.” As part of the agreement, the companies will work closely to develop innovative digital media content properties, including films and documentaries, to better serve the dynamic Hispanic cohort in its entirety - across languages and generations. All content will be created for Hispanics by Hispanics and all properties will be 100% Latino owned and operated. Brilla Media will also support all social content distribution efforts. “We are especially proud of this investment because Adsmovil is positively advancing quality storytelling, filmmaking, and marketing in the Hispanic marketplace,” said Brilla Media Co-founder Manny Ruiz. “In Adsmovil, we’ve found a partner that is committed to elevating our U.S. Latino community and building bold, creative storytelling platforms, and that’s truly exciting.” About Brilla Media Latina-owned and operated, Brilla Media provides brand marketers with premium Latinx branded storytelling, distribution, and guaranteed digital and social media engagements. Created by Angela and Manny Ruiz, the innovative entertainment company features five pillars: Brilla Media (digital and social distribution), Nuestro Studios (original storytelling), Brilla Social (influencer marketing with social media amplification), Brilla Live (festivals and virtual broadcast TV and live streams), and Brilla Purpose (social good). Brilla’s innovative management team founded the Hispanic social media marketing, Hispanic influencer marketing, and Hispanic press release wire industries. About Adsmovil Minority-owned and certified, Adsmovil ( www.Adsmovil.com ) is a leading pioneer in Hispanic mobile advertising and digital media. The company reaches almost half (48%) of the total Hispanic digital population in the U.S. across cultural diversity and acculturation levels and has direct relationships with over 2,500 digital premium publishers in the US, LATAM and Spain. Its multi-channel offering spans screens, senses and languages as well as full production capabilities, via Adsmovil Studios. The company consistently ranks #1 within ComScore’s Hispanic Ad Focus Mobile Reporting. The company was founded in 2011 by its CEO, Alberto Pardo, and its U.S. headquarters is in Miami, FL with additional offices in Los Angeles, New York, and Chicago. The company also has offices in twelve other countries in Latin America and Spain. More information can be found at www.adsmovil.com or info@adsmovil.com. SOURCE ( LATINXNEWSWIRE.COM ) Contact Details Maria Twena maria@adsmovil.com

November 03, 2021 01:15 PM Eastern Daylight Time

Image

FORTRESS BRAND, a Leading Global Marketplace Accelerator, and SCHOOL HOUSE, a Powerhouse Creative Agency, Announce Strategic Partnership

Fortress Brand and School House

Fortress Brand and School House are joining forces to create a global omni-channel accelerator that addresses all Consumer-Packaged Goods (CPG) brand and product lifecycle needs. This first-of-its-kind agency partnership allows both Fortress Brand, a leading global marketplace accelerator, together with School House, a leading creative agency known for dynamic storytelling, to provide its brand partners with a proven competitive edge that drives business value at scale, from creation and brand identity, to retail, marketing, and sales. Fortress Brand and School House will leverage their expanded infrastructure and combined capabilities to drive continued game-changing growth for their beauty, health, and wellness brand partners. Headquartered in New York, NY, Fortress Brand is a technology-enabled direct-to- consumer channel partner specializing in driving growth for its clients on Amazon® and other e-commerce marketplaces. The Company offers a fully outsourced, turnkey e-commerce solution for leading CPG brands, providing re-seller protection, product development, and advertising services while leveraging proprietary data analytics within the world’s largest marketplaces. Fortress Brand’s customized strategies enable its brand partners to navigate the rapidly evolving marketplace landscape. Today, the Company represents over 45 leading beauty, health, and wellness brands, including Glow Recipe, Youth to the People, and HUM Nutrition. “The accelerating number of beauty, health, and wellness brand launches, combined with rising global supply chain concerns and competition, underscores Fortress Brand’s primary focus on identifying forward-thinking solutions for its client needs,” noted Alex and Matt Beer, Fortress Brand’s Co-CEOs and Founders. “The collective Fortress Brand and School House vision is to redefine the concept of client relations and brand partnerships by thoroughly understanding our brand partners’ every need. Together, we can then drive growth through each stage of the brand lifecycle, equipping our brand partners with the right tools, teams, and support to meet those needs. The School House partnership represents an important milestone in our continued evolution into the leading global omni-channel accelerator for beauty, health, and wellness brands.” Based in New York, NY, School House was founded nearly seven years ago with a vision to provide cut-through creative services based on compelling storytelling for the world’s most in-demand beauty brands. Through engaging and thoughtful design in an array of specialties under the disciplines of strategy and creative development, creative production, architectural design, and industrial design, School House has collaborated with over 75 client partners ranging from independent brands such as Ami Cole and IDEO Skincare, to founder-led brands including Dr. Dennis Gross Skincare, J oanna Czech, Kosas, Pat McGrath Labs, and Tata Harper Skincare, to icons La Mer, Elemis and L'Occitane en Provence, to name a few. “At School House, our mission has always been to ensure a distinct point of difference in every beauty brand we touch – from voice and tone, visual identity, and creative strategy, to campaign content and environmental design. This is our mainstay. The creative outcome is always unique,” commented Christopher Skinner, Founder and Principal of School House. “We are thrilled to now expand this philosophy by offering our clients a trusted partner in Fortress Brand that can continue the brand’s lifecycle through a powerful presence on the world’s most rapidly growing marketplaces and channels.” The Company is excited to announce that its next phase of strategic partnership will be the School House Studios, an immersive physical creative content studio, which is set to open in New York City in Spring 2022. Fortress Brand and School House welcome inquiries from beauty, health, and wellness brands looking to accelerate their brand equity and growth across all channels. About Fortress Brand Established in 2012 and based in the heart of SoHo in NYC, Fortress Brand represents acclaimed beauty, health, and wellness brands on the Amazon® marketplace. With nearly a decade in business and 45 exclusive partnerships with names like Glow Recipe, Youth to the People and HUM Nutrition, our core strengths are channel control, protecting brand integrity, and driving growth on Amazon®. Recognized as one of Inc.’s 5,000 Fastest-Growing Companies and trusted by Amazon® as a verified partner, we are fully invested in our clients’ success from day one and stay on top of today’s rapidly changing market by investing deeply into technology, data and international capabilities. https://fortressbrand.com About School House School House is a creative agency, founded by former LVMH Executive Christopher Skinner, specializing in cut-through strategy, engaging creative and immersive environments for the world's most in-demand beauty brands. School House is built to mirror that of an in-house creative studio with dedicated talent across key creative disciplines needed in today's beauty market: brand and commercial strategy, branding and visual design, creative production, digital and social design, industrial design, visual merchandising, and architectural design. Select clients include Dr. Dennis Gross Skincare, Kevyn Aucoin Beauty, Perfect Diary, La Mer, Malin + Goetz, Tata Harper Skincare, L'Occitane en Provence, Joanna Czech, Elemis, Volition Beauty and MyGlamm. https://weareschoolhouse.com Contact Details School House: The Collective PR Debbie Burke-Smith +1 917-224-1415 debbie@thecollective-pr.com School House: The Collective PR Jennine Hannaway Lavyne +1 917-447-1192 jennine@hannawaypr.com Fortress Brand Gabby Barikian gabrielle.barikian@fortressbrand.com

November 03, 2021 10:45 AM Eastern Daylight Time

Image

Recording Artist Guild (RAG) Selects BEASY to Empower and Enable Musicians for the Metaverse

Beasy, LLC

Blockchain Made Easy, LLC (dba BEASY) and Recording Artist Guild (RAG.ORG) announced today that RAG.ORG and Lookhu.com have signed a multi-year enterprise licensing agreement with BEASY to deliver the utility of blockchain to RAG’s more than 20,000 members. “We’ve sought tirelessly to understand and deliver the benefits of blockchain to our members for years and although we succeeded in some ways, we lacked consistency and the ability to scale.” said Byron Booker, Chairman and Founder of RAG. “We’ve been talking with everyone who’s anyone at the intersection of blockchain and entertainment, and while solutions have advanced, BEASY stands out as our winner. BEASY’s solution puts enterprise grade software and the power to legally trade and enforce ownership in the hands of the artist. It’s easy to use, works with all our systems, supports NFT transactions on credit cards and allows us to do so within our brand identity,” he added. “We’re incredibly grateful and excited to be working with RAG. We started building BEASY three years ago for organizations just like RAG to help their communities realize their dreams. And now our dream is coming true as well.” said Bob Kramich, Founder and CEO of BEASY. For RAG creators or sellers, BEASY provides a complete metaverse identity management solution in one simple package through which they can: Mint, rarify and sell their own digital assets on any NFT marketplace, or directly from their web sites. Accept credit cards as a payment method for NFTs. Smarten, manage and control song contracts including fractional ownership splits. Easily onboard friends as fans which expands their serviceable obtainable market and prepares fans to participate in upcoming NFT drops. Establish and manage their official Sovereign Digital Identities including their digital name, official credentials and accomplishments. Manage their Official Partner Network. Maintain the true state of receivables owed and paid across multiple contracts and multiple mediums, no matter how many or how fractional the ownership or micro payment due. Customize, scale and continuously improve using enterprise-grade BaaS software. Rapidly team with a variety of business partners and sell and go to market. For buyers and fans, BEASY makes it possible to participate in the digital asset economy without using cryptocurrencies. As most NFT sites require buyers to use cryptocurrencies, the BEASY Wallet allows RAG fans to buy NFTs using credit cards. The buyer benefits from ease of use and the creator benefits from the expansion of their serviceable obtainable market (SOM). At its highest level, BEASY mainstreams the adoption of blockchain to improve the economic situation of individuals, businesses and communities. “BEASY is not a blockchain game and BEASY is not an NFT marketplace,” explains Kramich. “BEASY is Blockchain-as-a-Service software that is easy to install and use and acts as a combined personal notary and digital asset control center. With BEASY, influencers and creators can participate in multiple blockchain-based games and sell NFTs on any NFT marketplace while preserving the true state of how much is owned and owed across all mediums - no matter how fractional the ownership or how micro the payment. What’s more is that sellers, while operating in main blockchain networks, can do so without forcing themselves or their clients to ever purchase cryptocurrencies. We allow people to use the assets and the networks without forcing them to use the underlying cryptocurrency. Our aim is to do this to any Dapp and any network, to bring crypto-based solutions to the next billion users.” # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About RAG.ORG Recording Artists Guild (RAG), a non-profit focused on empowering recording artists since 2009 provides its thousands of members with tools, resources, and technology to help monetize their skills and IP while bringing them exposure and a platform to make their voices heard. About Lookhu Lookhu ( www.lookhu.com ) is a cord-cutter’s dream, delivering unlimited streaming TV channels, exclusive series, and live events worldwide. Lookhu offers influencer driven a la carte channels within specific genres including MMA, Comedy, Spanish, Faith, and more for free, subscription and or on-demand. About Talynt Talynt is an NFT marketplace that focuses on providing a robust marketplace for creators offering Phygital NFTs with live events. Talynt offers exclusive NFT collections from notable celebrities and limited campaigns from TokenOfRespect.com, ApeRockStars.com, CryptoRoadies.com, NFTV.life and more Media Relations Contacts: BEASY, LLC. Contact: David Kaupp SVP, Head of Marketing info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ RAG and Lookhu Contact: Melissa Jones press@lookhu.com Contact: Mellissa Jones press@rag.org Instagram: https://www.instagram.com/ragworld/ Facebook: https://www.facebook.com/RAGWORLD/ Twitter: https://twitter.com/RAGWORLD Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details BEASY, LLC David Kaupp +1 978-360-6698 info@beasy1.com RAG and Lookhu Melissa Jones press@rag.org Company Website https://www.beasy1.com

November 01, 2021 04:07 PM Eastern Daylight Time

Image

Greenland’s Prime Minister to Keynote ZESTAs COP26 Burns Supper

Morgan Marketing & Communications

Prime Minister of Greenland, Múte Bourup Egede, will be delivering the keynote address at ZESTAs COP26 Burns Supper on Monday, November 1 st hosted by SHIFT clean energy. The supper will conclude the first day of Ship ZERO hosted by ZESTAs (Zero Emissions Ship Technology Association) in Glasgow as part of the COP26 activities. It is expected that the Prime Minister will be announcing a major Greenland government initiative relating to fossil fuel use. "With the Arctic warming at a rate three times faster than the rest of the world, we are in Greenland experiencing the drastic changes first-hand “stated the Prime Minister. “The science is alarming and our collective actions must be accelerated. That is why the Government of Greenland has announced an immediate halt to all new oil and gas explorations and are putting all efforts into developing our green energy sources. We believe that Greenland can become an important partner for zero-emission shipping. We have huge untapped hydropower resources that exceed our domestic demand multiple times, which can generate cheap renewable electricity for e-fuels, and we have an infrastructure well suited for being early adapters." “Ship ZERO 0 – Charging to True Zero” is a three-day workshop including robust technical presentations from zero-emissions solutions providers, as well as finance, insurance, classification sectors and regulators. Speakers’ panels, audience Q&A, and brainstorming sessions will follow each session to facilitate collaborative solution building, as well as giving stakeholders an opportunity to examine how solutions will fit with their individual business cases. The event takes place well before COP26 transport day, which will give the team of researchers and stakeholders time to summarize the outcomes to be taken in consideration by regulators beforehand. “We are honored that Prime Minister Egede will be making such a pivotal keynote address as part of our event”, stated Madadh MacLaine, Secretary-General of ZESTAs. “His leadership will resonate around the globe as we address a zero emission future.” Highlights of the ShipZERO conference include a keynote by Peter Thomson, Ambassador and Permanent Representative of Fiji to the United Nations as well as the UNSG’s Special Envoy for the Ocean on A healthy planet requires a healthy ocean, a healthy ocean requires clean shipping; Why Zero Emissions Needs Better Battery Safety Standards, delivered by Brent Perry, ZESTAs Board Chair and CEO of SHIFT; and How Financiers, Insurers and Cargo owners can enable innovation and accelerate the transition to true zero emissions from Michael Parker, Chairman of Global Shipping, Citibank and Chairman of the Poseidon Principles Association. Registration is still open, and media are welcome. Go to https://zestas.org/ship-zero/ The Zero Emissions Ship Technology Association promotes the rapid and large-scale uptake of Zero Emissions Ship Technology (ZEST). Zero emissions means zero GHG emissions at the point of use on the vessel with minimal upstream impacts. By combining zero emission technologies, it is possible to achieve zero emissions at the shipboard level faster. With today’s technologies, the shipping industry can achieve fully zero emissions now, particularly on smaller return to base vessels, as well as drastically reduce emissions on larger, ocean-going vessels with more complicated operational profiles. Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com Company Website https://morganmarketcomm.com/

October 29, 2021 01:00 PM Eastern Daylight Time

Image

1 ... 81 82 83 84 85 ... 95

Back