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Hoffman Financial Group Joins Forces with AmeriLife’s Brookstone Capital Management

AmeriLife

Brookstone Capital Management (“Brookstone”), a leading, SEC-Registered Investment Advisory (RIA) firm and affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has partnered with Hoffman Financial Group, a nationally recognized financial planning firm based in Atlanta. Per the agreement, terms of the deal were not disclosed. “We’re excited to partner with the Hoffman team. This collaboration will only strengthen both organizations and continue to provide best-in-class solutions for them and all the clients they serve,” said Dean Zayed, CEO of Brookstone Capital Management. “Additionally, this partnership underscores Brookstone’s ongoing investment and commitment to our advisors and our goal to be the leader at the intersection of insurance and securities.” “Hoffman Financial Group is a premier financial services firm – Chris and his team have created something special that we are excited to be a part of,” added Darryl Ronconi, president of Brookstone Capital Management. “With a broader relationship with Brookstone and AmeriLife, our goal is to help continue to accelerate their significant growth by providing them with even more resources and support.” Founded in 2011, Hoffman Financial Group is a comprehensive financial and retirement planning firm with one goal in mind: to be the go-to financial advisor for individuals wanting to retire. The firm offers a completely hands-on approach to retirement planning and a full suite of wealth management offerings, including investment management, 401(k) and IRA rollovers, tax planning, and more through its eight investment advisor representatives. Hoffman Financial Group has applied this high-touch approach to unique offerings such as Her Wealth Her Way ®, designed specifically to help women retire with comfort, confidence, and class. Hoffman Financial Group is also incredibly active in the media, bringing its expertise on money management to viewers of The Financial Edge on Atlanta’s CBS 46 and ABC’s Good Morning America Weekend every Sunday morning, and to listeners of Money Unleashed on Atlanta’s 95.5 WSB every Sunday afternoon. Additionally, the firm is an Official Partner of the University of Georgia Bulldogs ® and, most recently, was named Official Financial Advisor of former Bulldog and NFL player Brock Bowers, partnerships that have cemented Hoffman Financial Group as a leading financial services company alongside two distinguished names in collegiate sports. “I couldn’t be more excited to partner and expand our relationship with Brookstone,” said Chris Hoffman, founder of Hoffman Financial Group. “They are the best partner to take us to the next level. The entire team is thrilled about the opportunity of aligning Hoffman Financial Group with the extensive resources and talent that they offer.” Now, as part of the AmeriLife family of companies, Hoffman Financial Group will enjoy broad access to best-in-class platforms, tools, resources, and an expansive product portfolio to move quickly into new markets, accelerate production, and drive the firm’s growth for years to come. “Chris Hoffman has built a powerhouse brand and business that is reshaping retirement planning for America’s retirees,” said Mike Vietri, Chief Distribution Officer for AmeriLife Wealth Group. “We’re incredibly excited for Hoffman Financial Group to join forces with Brookstone as part of AmeriLife Wealth Group, and look forward to integrating their unique approach, expertise, and leadership into our fast-growing distribution platform.” ### About Hoffman Financial Group Hoffman Financial Group is a leading financial planning firm based in Atlanta, Ga. With a personalized approach coupled with highest standards of financial advisory services, the firm specializes in principal protection, income planning, wealth accumulation, legacy planning, and more. For more information, visit HoffmanCorporation.com. About Brookstone Capital Management Founded in 2006, Brookstone Capital Management (BCM) is an SEC-Registered Investment Advisory firm with over $9.5B in Assets Under Management (AUM), providing fee-based investment management services through its network of more than 750 financial advisors and firms. Brookstone is an innovator and industry leader and empowers independent financial advisors of all sizes to scale their business by providing access to a Turnkey Asset Management Platform (TAMP) along with a dedicated team to support every aspect of an advisor’s practice. Visit BrookstoneCM.com for more information. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado media@amerilife.com Partnership Inquiries Patrick Nichols corporatedevelopment@amerilife.com Company Website https://amerilife.com/

June 17, 2024 09:00 AM Eastern Daylight Time

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Teads Unveils Next Generation Contextual and Identity Graph Built for the Premium Open Internet and CTV

Teads

Teads, the global media platform, today released the Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG is built on the company’s understanding of what consumers read in editorial web environments and what consumers watch on connected TV. Using Teads OG, advertisers can plan, activate and measure cross-screen video campaigns to drive efficient reach on target, incrementality to linear TV and contextually aligned campaigns. Key capabilities of Teads OG include: Global Household & User-level Graph: Curated household and user graph enabling precision targeting and optimization across screens. The graph is based on a precise sample composed of over 50 Million CTV devices and over 100 Million users in 25 countries. Incremental Reach Planning & Measurement: Enabling TV buyers to efficiently extend their audience reach across screens. In addition to Teads’ content consumption data, Teads OG utilizes Automatic Content Recognition (ACR) data to target unexposed audiences. Granular CTV Contextual Signals: Deep contextual targeting capabilities based on standardized and enriched show-level information. Advanced contextual taxonomy is symmetrical to the Teads web contextual taxonomy for seamless omnichannel activation. Teads has a deep history of building unique capabilities to analyze contextual content consumption data on the open internet through direct integrations with premium publishers. Combining this contextual data with device and consumer behavior signals has served as a high-fidelity proxy for audience targeting through AI-based inference. These capabilities enable advertisers to activate media and reach audiences seamlessly with or without user identification with deep contextual targeting within editorial environments. “With Teads OG, we’re extending our knowledge of what people read into what content they watch and making that data actionable at scale across screens to drive better results,” said Jeremy Arditi, co-CEO of Teads. Teads expanded into omnichannel more than two years ago and has been delivering superior results for brands since launch. Since the beginning of 2024, Teads has delivered over 50 campaigns targeting and measuring incremental reach. In a campaign with Yokohama, Teads delivered brand lift using incremental reach planning and measurement. By leveraging cookieless strategies for the online video portion of the campaign and optimizing ad performance across multiple screens, the campaign achieved significant results, including a 27% cost savings, a 5.5-point increase in brand familiarity, and a 7-point lift in perception. "We wanted to create a stronger audience-centric approach for our campaign by expanding our understanding of individual performance impact. By utilizing Teads' innovative solutions, we unlocked exceptional outcomes that far exceeded our initial expectations," said Riley Mackey of Yokohama’s Agency, Charts + Darts. About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Contact Details Kite Hill PR for Teads Alexandra Morrison teads@kitehillpr.com Company Website https://www.teads.com/

June 14, 2024 09:00 AM Eastern Daylight Time

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Roberts & Ryan Inc. expands its internship program in partnership with the Boys and Girls Club of Harlem.

Roberts & Ryan, Inc.

Roberts & Ryan, Inc., America’s first Service-Disabled Veteran-Owned (SDVO) broker-dealer, announced the expansion of its summer internship program, which recently accepted 13 candidates from a diverse pool of students from a variety of schools and backgrounds. The expansion reflects the company’s commitment to supporting veterans and underprivileged youth. “At Roberts & Ryan, we believe that supporting future generations of financial professionals is important to the long-term success of our industry. This year’s internship class was bolstered by our relationship with the Boys & Girls Club of Harlem, who recommended two exceptional candidates, creating more opportunities for diverse talent in the financial services industry,” said Brian Rathjen, President of Roberts & Ryan. Seven interns completed Roberts & Ryan's internship program in 2023, a number the firm nearly doubled in 2024 due to increased student demand. Roberts & Ryan runs two internship cohorts per year to provide students from a variety of backgrounds with real-world experience in the financial services industry. Interns collaborate with experienced professionals on projects that demonstrate a range of services provided by Roberts & Ryan, from secondary equity and fixed income trading to debt and equity capital markets, business development, compliance, and marketing. Roberts & Ryan was recently approved for membership by the New York Stock Exchange, and summer interns have access to its iconic trading floor. "Breaking into the financial services industry can be a challenge, as most entry-level positions require either previous work experience or a professional connection with someone in the industry. We believe that our program provides our interns with both,” said Edward D’Alessandro, Chief Executive Officer of Roberts & Ryan. Roberts & Ryan is committed to increasing access to opportunities in the financial sector by finding high-quality candidates for their internship program. Through the program, interns gain valuable experience, make important connections, and build a talent stack for a successful career in finance. For current undergraduate and graduate students interested in participating in next year’s internship program, please email your resume to info@roberts-ryan.com. About Roberts and Ryan, Inc. Roberts & Ryan, Inc. is a Service-Disabled Veteran Owned (SDVO) broker-dealer with execution capabilities in the capital markets, equities, and fixed-income trading. The firm was founded in 1987 by a United States Marine Corps Vietnam combat veteran and Purple Heart recipient. With over $2 million in committed donations, Roberts & Ryan is active in donating to charitable foundations that make significant positive impacts in the lives of Veterans and their families, primarily focusing on general wellness, mental health, and career transition. To learn more about Roberts & Ryan, please visit www.roberts-ryan.com. Contact Details Michael C. Del Priore +1 646-859-4061 mdelpriore@roberts-ryan.com Company Website https://www.roberts-ryan.com

June 13, 2024 09:00 AM Eastern Daylight Time

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Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers

Teads

Teads, the global media platform, today announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximize campaign results for advertisers. The new offerings extend Teads’ ability to deliver personalized and engaging ad experiences for advertisers by implementing top-tier creative solutions and cutting-edge technology by collaborating with best-in-class partners such including Perfect Corp, Aryel, Threedium, Atelar, Geneee, Vyde, Stats Perform, SmartCommerce, and Audiostack. As part of the strategic launch, Teads Studio, the company’s in-house creative team, has integrated advanced creative solutions to optimize and repurpose ad content across various digital platforms for its partners, including: AI-Driven Audio Production: Powered by its partnership with AudioStack, Teads is unlocking addressable, high-quality video at scale and utilizing AI-driven audio production - across CTV video or native - to create dynamic, personalized and contextually relevant audio-visual experiences tailored to different languages, locations and audience segments. Real-Time Sports Data Integration: Embedding live sports statistics into ad creatives to enhance engagement among sports fans in partnership with StatsPerform. AR For The Open Web: Introducing immersive AR experiences such as Virtual Try-On (VTO), which significantly enhance consumer engagement and conversion rates in partnership with Perfect Corp, Aryel, Threedium, Atelar and Geneee. Interactive Shopping Solutions: Development of advanced shopping formats, including visualizations, 3D models, dynamic ads, and shoppable scenarios. Conversation Units: Revolutionizes shopper engagement with innovative in-ad chat units optimized for shoppable moments, allowing consumers to interact through a decision tree and select products based on their needs in partnership with Stats Perform. Omnichannel Integrations: Bridging online and offline experiences, enhancing direct response capabilities. Innovative 3D Models: Captivating audiences with engaging 3D ad formats, improving brand recall and interaction rates. Teads’ enhanced creative capabilities have already empowered brands like Nissan, McDonald’s, Pepsi, and Lenovo to expand the delivery of personalized ads across multiple touchpoints, enhance customer interaction, and drive business results. Teads’ cutting-edge campaign with Nissan integrated CTV, OTT, and Mixed Reality (XR) elements to promote the Nissan Qashqai. QR code integration amplified engagement and boosted brand favorability, reaching an impressive 41% of the UK population at least once, with an average frequency of 4.1. "We were thrilled to partner with Teads Studio to craft a cross-screen experience that effectively reached households on the big screen through OTT and integrated a unique VR experience,” said Niels Van Der Burg, Nissan’s director of marketing operations, Europe. “This innovative approach allowed us to showcase the e-POWER technology and the features of the Nissan X-Trail and Qashqai in a truly engaging and immersive manner." Other notable brands leveraging Teads’ enhanced creative offerings via its Creative Consortium include: Both McDonald’s and PepsiCo - McDonald’s and Lays (a part of PepsiCo) are partnering with Teads independently for UEFA Euro 2024, utilizing Stats Perform technology to integrate live stats based on match scores directly into their advertising creative. Lenovo - Lenovo was the first tech brand to launch the Teads Conversational Unit in the US, achieving remarkable results. The Lenovo Conversational Unit recorded a 0.25% interaction rate, representing a 66% increase compared to the benchmark. It also achieved a 28.09% active attention rate, marking a 180% increase over the benchmark, and a 0.18% click-through rate (CTR). “At Teads, we’re laser-focused on helping our partners succeed in today’s landscape by boosting engagement, increasing relevance and maximizing impact across all screens,” said Jonathan Lewis, global head of studio at Teads. “The Creative Consortium directly supports the company’s ongoing mission to be ‘best in glass,’ by partnering with innovative industry-leading creative technology and data vendors empowering us to provide the biggest brands in the world with exceptional creative solutions optimized for omnichannel environments.” About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Contact Details Kite Hill PR for Teads Alexandra Morrison teads@kitehillpr.com Company Website https://www.teads.com/

June 12, 2024 12:00 PM Eastern Daylight Time

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NOVUS INK Advisors and Solidus Capital Group Team-up to Serve Growing Transatlantic Commercial Interests of Mid-Market Enterprises

NOVUS INK Advisors

NOVUS INK Advisors and Solidus Capital Group signed a services agreement today to provide integrated senior advisory and execution services to small-and mid-market enterprises amid thriving commercial interests between the United States and Europe. The two firms aim to accelerate client services by combining expertise and resources to support growth into new markets, encompassing management counsel, valuation, performance tracking, board advisory, marketing, communication, public and government affairs. The collaboration will enable NOVUS INK Advisors and Solidus Capital Group to meet the unique needs of global small-and mid-market enterprise clients operating across business-to-consumer, business-to-business, and business-to-government segments. The transatlantic economy is proving remarkably robust in the face of global economic and geopolitical disruptions. No two other regions in the world are as deeply integrated as the United States and Europe, according to the 2024 Transatlantic Economy Report from the U.S. Chamber of Commerce, AmCham EU, Johns Hopkins SAIS and the Transatlantic Leadership Network. The report states: "the $8.7 trillion transatlantic economy employs more than 16 million workers in mutually onshored jobs on both sides of the Atlantic. It is the largest and wealthiest market in the world, accounting for half of total global personal consumption and close to one-third of world GDP in purchasing power. Ties are solid in foreign direct investment, portfolio investment, banking claims, trade and affiliate sales in goods and services, digital links, energy, mutual R&D investment, patent cooperation, technology flows, and sales of knowledge-intensive services." The services agreement will be overseen by a committee chaired by Pia De Lima and Daniel Diaz, NOVUS INK Advisors' Managing Partners, and Andreas Dal Santo, Solidus Capital Group's Managing Director. NOVUS INK Advisors is based in Miami. Solidus Capital Group, affiliated with Atlantic Business Labs, is based in New York. NOVUS INK Advisors is a communication, public and government affairs lobbying firm. NOVUS INK Advisors' practice areas include Corporate, Band and Product Reputation, Business Strategy, Crisis and Reputation Risk, Financial Services, Investor Relations, Mergers & Acquisitions, Brand and Product Marketing Communications Strategy, and Public and Government Affairs. NOVUS INK Advisors is a registered lobbying firm. To learn more, visit: www.NovusInk.com. Solidus Capital Group specializes in management consulting, business valuation, and board advisory services for firms expanding into North America, Latin America, and Europe. It is spearheading an ecosystem of companies, consultants, and subject matter experts with experience from different industries and regions to support corporate and institutional clients' global strategies and growth into new markets. To learn more, visit www.solidus-capital.com. CONTACTS: NOVUS INK Advisors: client.services@NovusInk.com Solidus Capital Group: client.services@Solidus-Capital.com Contact Details NOVUS INK Advisors Client Services client.services@NovusInk.com Company Website https://www.novusink.com/about

June 11, 2024 09:30 AM Eastern Daylight Time

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Room to Roam: ‎The Elephant’s Path to Climate Resilience

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2024 07:00 AM Eastern Daylight Time

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Kevel Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2024

Kevel

Kevel has ranked #13 on Newsweek ’sTop 100 Global Most Loved Workplaces® list for 2024. This is the 2 nd annual Top 100 Global Most Loved Workplaces® list in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company. The results were determined after surveying more than 2 million employees from businesses with workforces varying in size from 30 to more than 10,000. The list recognizes companies that put respect, caring, and appreciation for their employees at the center of their business model and, in doing so, have earned the loyalty and respect of the people who work for them. Why is Kevel most loved? Kevel is committed to creating a thriving and diverse community, and it doesn't just show up in their recruitment. By addressing feedback from specific groups, from BIPOC to LGBTQ+ to women, Kevel ensures everyone has the psychological safety to be their authentic selves in the workplace. And with all-staff annual retreats, an international remote-first culture and the opportunity to work on cutting-edge, innovative technology, what's not to love? “We pride ourselves on being a people-first organization where we encourage vulnerability, authenticity and transparency. We aim to build an environment where every employee feels respected, welcomed and heard. We provide autonomy and flexibility, and promote from within to ensure every employee has the opportunity to reach their full potential.” - Mike Kohn Chief People Officer, Kevel How positive workers feel about their future at the company, career achievement, how much employer values align with employee values, respect at all levels, and the level of collaboration at the firm were the five critical areas measured to gauge employee sentiment. In addition, areas such as inclusion, employee wellness, diversity, career development, and company leadership were identified and analyzed in relation to the five critical areas measured. “As workplaces continue to shift, it’s clearer than ever that fostering collaboration, embracing a positive outlook, and aligning values are essential. The companies celebrated on the 2024 Global Most Loved Workplaces® list truly embody these principles. They show us that by championing respect and team oriented outcomes, they’re not just building great workplaces, they’re shaping a brighter future for all.” - Nancy Cooper, Global Editor in Chief of Newsweek Methodology BPI measures five primary areas to determine how employees feel about where they work to create the Most Loved Workplaces® list: the level of collaboration at the workplace, how positive workers are about their future at the company, how much employer values align with employee values; respect at all levels and career achievement. In consultation with Newsweek editors, BPI also considered employee wellness, diversity, inclusion, career advancement, and other workplace and talent development initiatives. To identify the top 100 companies ranked in this Newsweek publication, companies were evaluated and scored as follows: 50 percent of the initial score was based on direct employee responses to BPI's proprietary Love of Workplace Index® assessment. Another 15 percent was derived from analysis of external public ratings from sites such as Comparably, Careerbliss, Glassdoor, Indeed, and Google. The final 35 percent came from BPI’s direct interviews and written responses from company officials. Newsweek then researched every company on the list to determine the final list of 100 companies and their rankings. To view Kevel’s ranking and the full list, visit the Global Most Loved Workplaces® 2024 page. To learn more about the Most Loved Workplace certification, visit ​​ https://mostlovedworkplace.com/ and the Best Practice Institute, visit bestpracticeinstitute.org. About Kevel Kevel powers innovative, flexible ad tech infrastructure APIs that fuel its ad serving solutions. It’s unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while maintaining total control of their first-party data. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Klarna, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

June 06, 2024 09:58 AM Eastern Daylight Time

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Comcast Directors Refuse to Disclose Political Donations, So Shareholder Does It for Them

NLPC

Ahead of its annual meeting on Monday, June 10, the directors for Comcast Corporation have had their past political campaign donations publicized on the Securities and Exchange Commission’s website, after the company refused to allow a vote on a shareholder proposal that requested transparency of that information. As the parent of major media organizations that include NBC, CNBC, MSNBC, Telemundo and Sky, Comcast has an outsized influence on global news reporting and opinion-forming for its massive audiences, predominantly in the Americas and in Europe. Late last year National Legal and Policy Center (NLPC), an investor in Comcast, had introduced a shareholder proposal to request the Board to implement a policy in which director candidates each year would be required to disclose their charitable donations and campaign contributions above certain amounts, going back five and 10 years, respectively. Citing several examples of Comcast’s past advocacy in support of controversial political news developments and issues from a left-leaning perspective, NLPC asked for greater transparency about the board’s worldviews via the disclosure of members’ past philanthropic and political donations. “Shareholders are uninformed about members’ ideological and political views,” the proposal stated. “Greater transparency is needed to allow shareholders to know whether our Board suffers partisan capture and therefore the group-think and ideological blinders that have cost some companies dearly in recent years.” However, not wanting shareholders to have the ability to vote on NLPC’s proposal – much less disclose its directors’ charity, candidate and political party support – Comcast asked the SEC for permission to exclude the resolution from its proxy statement, and therefore from its annual meeting. The SEC allowed the company to omit the proposal. Subsequently, NLPC filed a proxy memo with the SEC last month in which it opposed the election of all 10 director nominees, over their refusal to allow shareholders to vote on the measure. In addition to NLPC’s rationale for opposing the nominees, the proxy memo also includes some of the very information Comcast’s directors tried to conceal: their campaign contributions for federal races going back at least 10 years, extracted from Federal Election Commission records. “Comcast argued that it was improper for director nominees’ personal charity and campaign donations to be disclosed and should be off-limits,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “It’s a bogus argument, at least regarding state and federal races, as those contributions are required to be reported to state elections boards and the FEC, and to be made available to the public.” NLPC sponsored the same proposal for the annual meetings of Alphabet, Amazon and Home Depot as well. None of those companies opposed allowing a vote on director transparency at their meetings. “You might think Big Tech companies might be more reluctant to make such disclosures, but they were at least willing to allow their investors to weigh in on the issue,” Chesser added. “Meanwhile Comcast controls some of the most extensive and influential news gathering organizations in the world. Their Board owes it to their audiences, as well as their shareholders, to inform them where they stand ideologically.” Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

June 05, 2024 11:10 AM Eastern Daylight Time

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Bevel Rebrands Under Avenue Z, Driving New Era of Media Convergence

Avenue Z

Avenue Z a strategic communications and marketing consultancy today announces the full unification and rebranding of Bevel, a strategic communications firm, to form a new driving force behind media convergence. This unique combination is a strategic venture, breaking the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels. “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space,” says Jeffrey Herzog, Chairman and CEO of Avenue Z. “The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns.” Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The “Convergence Media” approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions. “By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy,” said Nneka Etoniru, EVP, Head of New York at Avenue Z, and one of Crain’s Most Notable Leaders in Advertising, Marketing and PR. “Avenue Z’s approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.” Merging traditional PR tactics with paid media, digital marketing, and performance media not only increases the frequency and consistency of brand interactions but also strengthens the narrative across every platform from the Wall Street Journal to TikTok. With teams in New York, Boston, Orlando, and Miami, Avenue Z is set to break boundaries and set the stage for groundbreaking achievements in the PR industry, and beyond. “PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics, and raising funds. To achieve broader reach, it’s critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. That’s exactly what we’ve done.” said Libbie Wilcox, Director of Avenue Z New York and lead of their Alternative Assets practice. Avenue Z’s new Convergence PR solution is now available to existing clients. “As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, I’m reassured that the industry is also in alignment. They see that PR is ready for a change. It’s ready for more. And, we’re going to be among the first to pave that path,” said Bristol Jones, Director and Head of Miami at Avenue Z. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://avenuez.com/

June 03, 2024 09:00 AM Eastern Daylight Time

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