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Goodway Group acquires Canton Marketing Solutions to boost its martech and data consulting capabilities

Goodway Group

Goodway Group has announced the acquisition of UK-based Canton Marketing Solutions. The business will be merged with its marketing transformation consultancy Control v Exposed (CvE), which is run by ex-Havas Media Group CEO, Paul Frampton-Calero. The expanded 40-person strong operation will accelerate CvE’s growth, and strengthen its expertise in martech consulting, data engineering and in preparing global consumer brands for third-party cookie depreciation. Founded in 2019, CvE has become recognized for its expertise in helping global brands define and deliver the future state of their marketing organization. It does this by operating at the strategic transformation level through agnostic advisory services and hands-on expertise in platforms, analytics and marketing technology.​ The business has since expanded its service offering from a focus on operating models (developing effective in-housed or hybrid agency/ staff marketing teams and helping brands gain media-buying independence) - into technical models; namely martech consultancy (evaluating and selecting the right technology to power marketing operations) and data engineering (ensuring data connectivity and liquidity between platforms). Canton’s co-founders Rob Webster and Nick King join the CvE leadership team as Global VPs of Strategy and Commercial, respectively, reporting to Paul Frampton-Calero. “Few businesses can be impartial when it comes to consulting. Whether it’s opting to in-house media buying or technology transformation, a consulting arm’s vested interest is usually to recommend the product its parent sells. That doesn’t always lead to the best growth outcomes for clients. Only through independence, where the business model isn’t built on selling someone else’s product or one of your own sister companies, can you be impartial. Ambitious global consumer brands value marketing transformation consultancy when it’s truly independent,” commented CvE president, Paul Frampton-Calero. “Canton has incredible capability in helping companies choose and onboard the best martech, and are experts in data engineering, a perfect complement to our operational team-and-culture strategic approach. They’re well-known for helping Vodafone successfully in-house its media, and we have already collaborated successfully on transformation projects for CvE clients, Boots Media Group, HMD (Nokia), Staples, TravelSupermarket, Ziglu/ RobinHood Crypto and others.” “All businesses are on different stages of digital marketing maturity, but very few could be described as fully optimized. As such, they’re losing money through ineffective digital marketing,” added Rob Webster, Global VP of Strategy at CvE. “CvE stands out in this growing category because they take a strategic, trusted advisory role in-between agencies and management consultancies. We could not be more excited to join the team and help drive growth both in the UK, the US and APAC.” “Canton disrupted the market when we launched four years ago, giving businesses a new way to get advice and support to upgrade their digital marketing. This acquisition represents the second phase of our evolution and will be a continuation of the work of the last three and a half years,” said CvE Global VP of Commercial, Nick King. With respective growth rates of 277% and 183% for CvE and Canton in 2021 - and considering the complementary nature of existing and target client profiles - Goodway Group believes that combining the two businesses will give the company greater scope for growth. The company also plans to use the merger to broaden its service offering for a new and expanded client roster which now includes Flutter Group (Paddy Power, Betfair, Pokerstars), Vodafone, Reckitt Benckiser, BBC, Ice Travel Group/ TravelSupermarket, KFC, Boots Media Group and HMD/Nokia. About CvE CvE is a partner for brands who are tired of dealing with "Business as Usual", and aren't afraid to admit they need some help so they can focus on the bigger picture issues that matter most to their brand. We are a nimble and efficient team that will sit alongside you while we diagnose the issues, then we will take them off your plate and solve them one at a time. When we are done, you will feel confident that your marketing is working as effectively as possible. Any consultant can find a problem within an organisation, but it's how they approach the solution that matters. We will sit with you, literally - we have been known to hire support to physically sit in the office to take the day-to-day work off your plate - so we can work together to solve your biggest challenges. Our size and independence make us approachable, flexible and efficient with your investment. We also have the resources to do the actual work, we don’t just leave you with a plan. Our agile and flexible service model includes: 1. Re-imagining your marketing operating model 2. Future-proofing your technology stack 3. Optimising the effectiveness of your marketing 4. Turning your Data in to a Strategic Asset https://controlvexposed.com/ About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Canton | Upgrade Your Marketing Canton is a digital consultancy with specialist technology expertise that helps advertisers and marketers increase their digital marketing sophistication and overcome challenges to get the most out of their marketing. Founded by Rob Webster and Nick King, we work alongside our clients as trusted members of their team to help them upgrade their marketing. Our team are digital practitioners who have a sophisticated understanding of every job within digital marketing and guide companies on how to generate incremental revenue from their marketing. Our capabilities cover everything from technology integrations, creative production, project planning, strategy development and implementation, and talent resourcing and management. Contact Details Viviana Toro; Marketing Manager @ CvE contact@controlvexposed.com CvE team @ PPR Consulting +44 20 8064 0361 cve@pprconsulting.co.uk Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

July 07, 2022 10:30 AM Eastern Daylight Time

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Minuteman Press Franchise Owners André and Cindie Nel Grow Business in Costa Mesa, CA

Minuteman Press International Inc

In January 2020, André and Cindie Nel realized their dream of owning a business in the US by purchasing their Minuteman Press franchise located at 2930 College Ave., Unit C in Costa Mesa. “We have both always been entrepreneurs at heart,” says Cindie. As a dynamic husband and wife duo, André and Cindie have combined their strengths to create a highly successful Minuteman Press business in Costa Mesa, California, with strong growth since buying the business during the pandemic and through to today. Journey from South Africa to Costa Mesa Hailing from South Africa, André, as part of an owner run business, built a significant multi temperature logistics and distribution company for several large US fast food franchise brands. Cindie, through her strong sales and account management skills, built an innovative telecommunications brand. Cindie shares, “André, recognizing the value in investing in leading US Franchise organizations, set about purchasing a franchise in the US. Minuteman Press International, with its solid track record and stellar reputation not only in the US but in other global markets including South Africa, made the Minuteman Press franchise opportunity a front runner. This, combined with André being a college marketing major and me being a public relations major, meant there was an obvious synergy in the commercial print world, and this made Minuteman Press the perfect business opportunity for us.” Now operating in Costa Mesa for over two and a half years, André and Cindie have fully integrated themselves and Minuteman Press into their community. André says, “Costa Mesa is an inclusive community with businesses choosing to shop and support local and we have seen huge benefits in both supporting and receiving local support. Support includes not only business but also sharing facilities and neighborhood responsibilities.” “With so much being ‘virtual’ in today’s society, print is still something tangible that people can touch and feel and use to connect more personally with potential and existing clients. If the pandemic has taught us anything, it is the importance of connecting with one another at every opportunity, be it postcards, brochures, apparel, signage, customized mailings, etc. Print is highly personal and society is craving more and not less of it.” -Cindie Nel, co-owner, Minuteman Press, Costa Mesa Building the Business in Costa Mesa To grow the business, André and Cindie have successfully differentiated themselves from the competition. André explains, “Earning our clients’ trust through personal service, quick turnarounds and over delivering on expectations sets us apart from our competitors. We’ve learned to understand each client’s specific requirements and tailor our solutions accordingly. Rather than be a ‘Jack of all Trades’ we strive to become an expert for their essential needs and grow into their requirements from there.” For Minuteman Press in Costa Mesa, key product growth areas include customized labels, stickers, books, and custom branded apparel. André says, “We’ve invested and skilled up in the label/sticker and book capabilities. We’ve realized the key is in-house, quick turnaround service. We are price competitive, however, not the cheapest in town. Our clients love our personal service, with pre-production samples and our ability to meet tight in-hand deadlines setting us apart from our larger competitors.” He continues, “We have also managed to grow our customized apparel business through a great partnership with a decorator with whom we work closely in understanding the balance between exceptional quality and meeting customer in hand dates.” When it comes to marketing the business, Cindie shares, “Our biggest growth initiatives have been online marketing through Google optimization, with our five-star Google Reviews being a massive contributing success factor. The Minuteman Press pedigree is also key in clients locating us through Internet search filters. Other major growth contributing factors have been personal networking and client referrals. One of our largest clients, a realty company, is a friend of ours and it’s rewarding to be a part of their marketing and business development success.” She adds, “When you’ve invested in paid Internet optimization and client referrals, it’s critical you answer the phone and email as quickly and as professionally as possible to ensure these opportunities are secured.” Why Minuteman Press? For André and Cindie, joining the Minuteman Press franchise family enabled them to realize their dream of owning a business while also providing additional resources and support. Cindie says, “Becoming integrated into the Minuteman Press franchise system has been seamless and successful due to the informative training at World HQ and the ongoing solid local support from our Regional VP Dan Byers and the local field team. Minuteman Press checks all the right boxes in terms of onboarding, operational and financial training, and franchise support.” She continues, “Additionally, where Minuteman Press hits the ball out the park is in the inclusive ‘Minuteman Press family’ culture where everyone supports each other in challenging times and cheers each other on and celebrates sincerely in each other’s achievements. This is what makes Minuteman Press the unique and special place that it is. During these unprecedented times we’ve all been facing, the kindness and generosity shown by our Minuteman Press family has been remarkable.” When asked about the rewards of business ownership, Cindie states, “Our biggest personal reward for owning our own business is that we get to remain connected with our children through time flexibility and the ability to support them financially. Our son, Ethan, is a Computer Science Engineering Major at UCSC. We love that we get to visit him and the beautiful campus and town of Santa Cruz. Our daughter, Madison, a Junior at San Clemente High School, is an aspiring actress and we love having the time and ability to share her dreams and passions.” Cindie adds, “Our professional rewards are how our clients have become our partners and friends resulting in doubling the turnover of our business in the brief two and a half years we’ve owned our shop. This has been achieved with the mindset that every project is about how we can add value to our clients’ businesses or employees. Without our strategic relationships with our suppliers and service providers this would be impossible, so we therefore value, support and deeply invest in these companies who are an extension of our family.” Advice to Others For others who are looking into owning a business, Cindie shares, “Our advice to business owners is to do as we did; learn from the best. The key to success is to know your local market and client base and to let them dictate what and how much to invest in in-house capabilities.” She concludes, “Become experts in your field. Never hand over a job that is anything less than exceptional and also package and label your orders in the manner that you as a client would like to receive them. Always be excited and enthusiastic about every job you do for your client and rewards will follow!” Minuteman Press in Costa Mesa is located at 2930 College Ave., Unit C, Costa Mesa, CA 92626. For more information, visit their website: https://minuteman.com/us/locations/ca/costa-mesa/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 06, 2022 10:00 AM Eastern Daylight Time

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Kivvit Wins Bronze for Most Innovative Agency at Bulldog PR Awards

Kivvit

Kivvit has won Bronze awards for Most Innovative Agency and Best Issue/Cause Advocacy Campaign at the 2022 Bulldog PR Awards. The annual awards presented by Bulldog Reporter are the only PR awards judged exclusively by journalists. They recognize the most outstanding public relations and communications campaigns, agencies and practitioners each year and are among the most respected distinctions in the field. Entrants submitted in more than 60 categories and were evaluated on their strategy, execution, results and innovation, among other criteria. The Most Innovative Agency designation recognized Kivvit’s focus on analytics-driven communications strategies to achieve extraordinary results for its clients. The firm’s proprietary methodologies for ESG and stakeholder intelligence lead its analytics product offerings and — along with an expansion of the firm’s in-house digital, insights and brand strategy teams — have continually reinforced Kivvit’s reputation as an industry-leading innovator. Kivvit’s winning issue advocacy campaign featured an integrated public affairs strategy to secure increased funding for nonprofit organizations operating in the intellectual and developmental disabilities (I/DD) sector in New York. Through local and statewide media placements, social media, live and virtual events and state-of-the-sector reports, Kivvit was able to sound the alarm about the impacts of a worsening workforce shortage on the population the I/DD sector serves and successfully convey the need for immediate, long-term investment. As a result of these efforts, significant investments in the sector were included in the enacted 2022-2023 New York State Budget. “The resources included in the state budget are the biggest investment this vulnerable community has seen in more than a decade. It’s a testament to the excellent work of the team and the dedication of countless self-advocates, family members, care workers and vocal advocates in the state legislature who are committed to ensuring people with intellectual and developmental disabilities and the staff who support them in New York get the support and services they need and deserve,” said Kivvit associate director Josh Rosenfeld. Kivvit’s Bulldog awards come on the heels of several other high-profile industry accolades for the firm’s work, including the 2022 SABRE Award for Best in Show, the Reed Award for Public Affairs Firm of the Year, two American Association of Political Consultants’ Pollie Gold Awards, and selection as a finalist for PRovoke Media’s 2022 Digital Agency of the Year for North America. About Kivvit Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C. Kivvit has earned over 60 awards and recognitions in the past 5 years, including Public Affairs of the Year (Reed Awards), Digital Agency of the Year (PRovoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and a Best Agency to Work For (PRovoke). Kivvit also leads O'Dwyer's national rankings of independent communications firms across multiple categories, including #1 for Real Estate Finance & Development, #2 for Energy and Non-Profit, #4 for Purpose and Corporate Social Responsibility. To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit. Contact Details Zach Silber +1 212-929-0669 zsilber@kivvit.com Company Website https://www.kivvit.com/

July 06, 2022 08:45 AM Eastern Daylight Time

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The Channel Company Completes Acquisition of Incisive Media Technology Division

The Channel Company

The Channel Company, global provider of news, insights, strategy, events, and marketing services for the technology industry, today completed the acquisition of the technology division of Incisive Media, which includes the media and event brands of CRN UK, Channel Partner Insight, and Computing. This strategic acquisition reunites CRN and CRN UK under the same company and provides the opportunity to link the Computing brand with The Channel Company’s Midsize Enterprise Services brand in a powerful, connected, global end-user community. “We are excited to formalize the addition of Incisive’s technology brands into our portfolio. This acquisition results in a leading position for The Channel Company in content and events in both the US and EMEA while the reunification of US and UK CRN brands will provide great benefit to both our audiences and clients,” said Blaine Raddon, CEO of The Channel Company. About the Brands CRN UK is the market-leading, trusted source of news and analysis for the UK technology channel. The brand is a focal point for face-to-face events, including the largest event on the UK IT channel calendar, the CRN Channel Awards. The Women in Tech Festival, held in partnership with CRN UK’s sister brand Computing, shows the brand’s ability to innovate with an event that features networking, mentoring, and workshops for a global audience. Channel Partner Insight serves leaders of international resellers, distributors, MSPs, and specialist consultancies tracking key trends and business challenges affecting this highly competitive strand of the IT channel. The brand takes a transatlantic view of the IT channel market and pioneered the ranking of the largest and most influential firms in its annual European Elite and Global Elite report. Computing is the leading source of business-critical information and data journalism for technology leaders. Computing’s flagship event — the UK IT Industry Awards, held with the support of the BCS and The Chartered Institute for IT — is the largest and most prestigious awards ceremony for the industry, with more than 1,500 attendees every year. New Global Opportunities “The completion of this acquisition, in addition to global services organization bChannels earlier this year, creates a powerful portfolio of solutions that will transform how we enable our clients to win anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. The organizations share a common vision and culture to provide clients with the best possible outcomes, continued career development opportunities for employees, and a bold commitment to strategic growth for the company. Clients of CRN UK, Channel Partner Insight, and Computing will also benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. The Channel Company Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 40 years. From CRN, the #1 source of technology news, insights, and analysis for the IT channel, to industry-leading events that connect clients to customers, to powerful research, consulting and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of outcome-driven services focused on addressing the channel’s unique needs worldwide. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. https://www.thechannelcompany.com EagleTree Capital EagleTree Capital is a leading New York-based middle-market private equity firm that has completed over 35 private equity investments and more than 75 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com Contact Details Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

July 01, 2022 08:54 AM Eastern Daylight Time

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The Channel Company Completes Acquisition of Incisive Media Technology Division

The Channel Company

The Channel Company, global provider of news, insights, strategy, events, and marketing services for the technology industry, today completed the acquisition of the technology division of Incisive Media, which includes the media and event brands of CRN UK, Channel Partner Insight, and Computing. This strategic acquisition reunites CRN and CRN UK under the same company and provides the opportunity to link the Computing brand with The Channel Company’s Midsize Enterprise Services brand in a powerful, connected, global end-user community. “We are excited to formalise the addition of Incisive’s technology brands into our portfolio. This acquisition results in a leading position for The Channel Company in content and events in both the US and EMEA while the reunification of US and UK CRN brands will provide great benefit to both our audiences and clients”, said Blaine Raddon, CEO of The Channel Company. About the Brands CRN UK is the market-leading, trusted source of news and analysis for the UK technology channel. The brand is a focal point for face-to-face events, including the largest event on the UK IT channel calendar, the CRN Channel Awards. The Women in Tech Festival, held in partnership with CRN UK’s sister brand Computing, shows the brand’s ability to innovate with an event that features networking, mentoring, and workshops for a global audience. Channel Partner Insight serves leaders of international resellers, distributors, MSPs, and specialist consultancies tracking key trends and business challenges affecting this highly competitive strand of the IT channel. The brand takes a transatlantic view of the IT channel market and pioneered the ranking of the largest and most influential firms in its annual European Elite and Global Elite report. Computing is the leading source of business-critical information and data journalism for technology leaders. Computing’s flagship event — the UK IT Industry Awards, held with the support of the BCS and The Chartered Institute for IT — is the largest and most prestigious awards ceremony for the industry, with more than 1,500 attendees every year. New Global Opportunities The completion of this acquisition, in addition to global services organisation bChannels earlier this year, creates a powerful portfolio of solutions that will transform how we enable our clients to win anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. The organisations share a common vision and culture to provide clients with the best possible outcomes, continued career development opportunities for employees, and a bold commitment to strategic growth for the company. Clients of CRN UK, Channel Partner Insight, and Computing will also benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. The Channel Company Headquartered in Westborough, MA, US, The Channel Company has been servicing the technology channel community for over 40 years. From CRN, the #1 source of technology news, insights, and analysis for the IT channel, to industry-leading events that connect clients to customers, to powerful research, consulting and engaging education to accelerate growth, to transformative marketing services to maximise investment, The Channel Company provides a full suite of outcome-driven services focused on addressing the channel’s unique needs worldwide. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. https://www.thechannelcompany.com EagleTree Capital EagleTree Capital is a leading New York-based middle-market private equity firm that has completed over 35 private equity investments and more than 75 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com. Contact Details Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

July 01, 2022 08:53 AM Eastern Daylight Time

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Kivvit Nominated for New York Emmy Awards for NJDOH COVID-19 Public Awareness Campaign

Kivvit

Kivvit today was nominated for multiple Emmys at the New York Emmy Awards for its impactful work with the State of New Jersey Department of Health (NJDOH) in creating a COVID-19 public awareness campaign. The nominations come after Kivvit won four awards for its work with NJDOH at the American Association of Political Consultants’ Pollie Awards last month, 10 awards at the Reed Awards in April and having won the Platinum SABRE Best In Show Award and Superior Achievement in Research and Planning Award for the same campaign. The Reeds also named Kivvit Public Affairs Firm of the Year for the third consecutive year. “We thank the Murphy Administration for being remarkable partners throughout this entire endeavor,” said Director of Brand Strategy Pearl Gabel. “This effort is among our proudest at Kivvit. We strive to create compelling, interesting content but it is all the more rewarding when that content saves lives.” “It is an honor to be nominated and to have our work showcased with so many other worthwhile efforts,” said Associate Director Vin Ciniello. “Kivvit will continue to build on our data-driven ethos to tackle the most complex issues here in New Jersey and across the country.” Kivvit has worked to amplify NJDOH messaging and resources to change public behavior and mitigate the effects of COVID-19 since the early stages of the pandemic in April 2020. Since then, Kivvit’s work has evolved to encompass a multitude of strategies, leveraging state-of-the-art insights and thousands of ads in dozens of languages. This high-impact work with the NJDOH has led to measurable, life-saving results reflected by an improvement in statewide COVID-19 testing rates and the success of the state’s vaccination efforts. Kivvit’s NJDOH campaign advertisements were nominated for the Public Service Announcement Category Single Entry for its “Sorry, Mom” ad and nominated for the Campaign category for a series of ads, including “Fight Isn’t Over Yet,” “Holiday Gift -Grandma,” “Not That Stupid,” “Holiday Gift – Kid,” and “They Call Me An Essential Worker” ads. Award recipients will be announced in October 2022The Emmy Awards honorees will be announced in October 2022 in a livestream broadcast on the NY Emmys website and at a live in person gala on a date and place to be announced. Of Kivvit’s work with the New Jersey Department of Health, Paul Holmes, chair of the SABRE judges, described the campaign as “everything our judges are looking for in a modern 21st century public relations campaign. It was data-driven, with sharp insights and impressive creativity across multiple channels, and—most important—it resulted in real, measurable behavior change. It’s no exaggeration to say that this campaign saved lives.” About Kivvit Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 140 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C. Kivvit has earned over 60 awards and recognitions in the past 5 years, including Public Affairs of the Year (Reed Awards), Digital Agency of the Year (PRovoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and a Best Agency to Work For (PRovoke). Kivvit also leads O'Dwyer's national rankings of independent communications firms across multiple categories, including #1 for Real Estate Finance & Development, #2 for Energy and Non-Profit, #4 for Purpose and Corporate Social Responsibility. To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit. Contact Details Zach Silber +1 212-929-0669 zsilber@kivvit.com Company Website https://www.kivvit.com/

July 01, 2022 08:00 AM Eastern Daylight Time

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SPOTLIGHT SPORTS GROUP RELEASES SECOND ANNUAL RESEARCH REPORT INTO THE SPORTS BETTING TECHNOLOGY ECOSYSTEM

Spotlight Sports Group

Spotlight Sports Group (SSG), a global technology, content and media company specialising in sports betting and fantasy sports has today released its second review of the sports betting industry ‘ BetTech Ecosystem 2022 ’. After a positive response to the first edition, the 2022 version has been expanded by more than 60% with the visual now containing seven new sub-segments and 127 new suppliers. The BetTech Ecosystem graphic visualises the core six operational segments of the sector: platform providers, trading, e-commerce, data, content and iGaming. The number of service providers in each segment is as follows; ● Content: 114 (New providers added to the BetTech Ecosystem +75% YOY) ● iGaming: 80 (+56% YOY) ● Platform Provider: 47 (+27% YOY) ● E-commerce: 49 (+32% YOY) ● Trading: 26 (+13% YOY) ● Data: 70 (+63% YOY) For 2022, the visual is supported by an industry report and new for this year is additional commentary from five industry leaders (Chris Grove - Eilers and Krejcik, Josh Brown - PwC Harry von Behr - Spotlight Sports Group, Nic Sulsky - PointsBet and Camilla Wright - RedKnot Communications). This year, the panel discuss the value of the BetTech Ecosystem and where the industry is moving over the coming years in an exclusive webinar on Spotlight Sports Group’s YouTube channel. The study was conducted internally by a team of Spotlight Sports Group researchers and with the support of independent industry experts. The research focuses on the regulated European and North American markets. Discussing the second edition of the ‘BetTech Ecosystem’, Spotlight Sports Group Head of B2B Marketing, Alan Davis said: “We had an incredible response to last year’s BetTech Ecosystem and we’re delighted to be back with the 2022 version. This year we’ve made it bigger and better by expanding the visual and adding industry commentary.’’ Davis continued: “What we’ve found from this year’s research is that M&A might have slowed slightly but there is no lack of innovation in the industry. The visual continues to expand and while this is not definitive, we feel this gives a snapshot of the industry-leading into the new football seasons on either side of the Atlantic.” To read and download the full BetTech Ecosystem report and visual click here. For more information on Spotlight Sports Group please visit: https://www.spotlightsportsgroup.com #### ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group is a global media and technology company specialising in sports betting content and data. With more than 500 staff, the business operates multiple award-winning B2C brands, including Racing Post, MyRacing, and Free Super Tips in the UK. In the US, we operate Pickswise and fantasy Alarm. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, including in-play, through the EGR award-winning Superfeed product. We also have media partnerships with leading global publishers, including AS in Spain. Contact Details Red Knot Camilla Wright +44 7968 166031 camilla@redknotcomms.com Company Website https://www.spotlightsportsgroup.com/en_us/

June 30, 2022 11:31 AM Eastern Daylight Time

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Goodway Group Named a 2022 AdExchanger Programmatic Power Player

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has been named to AdExchanger's Programmatic Power Players List 2022. The Top 50 Programmatic Powers Player list is a definitive list of the top agencies and strategic partners in the digital advertising industry. Goodway Group deploys deep expertise across consumer and B2B marketing from brand-performance advertising, retail media, self-service DSP setup and support to commerce and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies and consultation. The agency has seen tremendous growth over the last year, having expanded its executive team, acquiring female-owned digital marketing agency Tuff, and broadening its capabilities in areas including identity and retail media networks., Goodway Group has also widened its brand-direct client base working with notable brands, including Staples, Subaru of America, SharkNinja, Self Esteem Brands and Kubota Tractor Corporation. "We are honored to be recognized as one of the foremost digital advertising partners in the industry," commented Jay Friedman, President of Goodway Group. "As an agency, we are focused on being an invaluable strategic partner to our clients as we guide them in navigating the rapidly evolving advertising and marketing industries, as well as delivering innovative solutions that democratize the benefits of programmatic advertising for the industry. This recognition highlights the impact of our commitment and we look forward to continuing to grow and elevate our capabilities and solutions to benefit our clients and the wider market." Goodway Group is focused on establishing strategic partnerships, becoming the inaugural partner in The Trade Desk's Certified Service Partner Program, and investing in its key differentiator — its identity solutions. In Q1 2022, the agency enhanced its award-winning technology stack with the launch of Passport One™. This new solution aims to address brands' first-party data needs in a cookieless future by providing advertisers with a privacy-forward proprietary database to reach customers, enhance existing first-party data and create new opportunities for closed-loop measurement. Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger's editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. Goodway Group's inclusion in the list is the agency's latest industry recognition. Its diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first workplaces, including multi-year Ad Age Best Place to Work Awards, an AdExchanger Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards. About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 29, 2022 10:30 AM Eastern Daylight Time

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Claravine Named a 2022 AdExchanger Programmatic Power Player

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, has been named to AdExchanger's 2022 Programmatic Power Players List. The Top 50 Programmatic Powers Players list is a definitive list of the top agencies and strategic partners in the digital advertising industry. Claravine empowers a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. The company has seen tremendous growth in customer adoption since the start of the year and has expanded its executive team with the appointments of Jackie Cooper as Vice President of Customer Experience and Olivia Mills as Senior Manager of People and Culture. "We are honored to be recognized as one of the leaders in the programmatic industry," commented Verl Allen, CEO of Claravine. "It’s our mission to ensure organizations have the best solution available to establish global data standards from the start in order to shift their focus, efforts and attention on how to better utilize data to enhance digital campaign performance. The Programmatic Power Players list further validates our consistent effort in enabling global organizations to create standards across their entire ecosystem for faster decisions and greater agility.” As first-party data becomes paramount and industry-wide demand grows for more solutions for data standardization, measurement, and personalization, Claravine is substantially expanding its integration library to be compatible with more of the major platforms powering digital advertising, including measurement solutions, creative optimization and customer data. Claravine also recently closed its Series B funding round in the amount of $16M. The investment enables the company to grow key teams including product management, engineering, sales, customer success and marketing. AdExchanger’s Programmatic Power Players were chosen from the hundreds of submissions received from across the globe. A team of judges evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. In addition to being named to AdExchanger’s Programmatic Power Players list, Claravine was also recently named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. The company has ranked consecutively for the last five quarters in categories such as best relationship, support and easiest to do business in the enterprise relationship index for the data governance category. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Michael Kocher michael@kitehillpr.com Company Website https://www.claravine.com/

June 29, 2022 08:30 AM Eastern Daylight Time

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