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Web3 Community Platform Metasky brings in US$ 1.8 million led by Sequoia Capital India, Woodstock Fund

Metasky

Metasky, a platform aimed at the intersection of Web3 and the creator economy, has raised US $1.8 million in a pre-seed token sale round led by Sequoia Capital India and Woodstock Fund. Metasky positions itself as a bridge to Web3 - working with influencers, creators, and brands closely to form a Web3 strategy for their followers with the help of its user-friendly tools for buying, storing, and using NFTs (non-fungible tokens). Web3 is a set of technologies that give ownership of digital assets and data straight to end users. Ownership is given in the form of NFTs and Crypto Tokens. This new approach gives communities the same power that large centralised companies like Google and Facebook have long monopolised - opening avenues for new business models that are far more creator friendly. Metasky’s platform aims to convert people from being mere social media followers into engaged members of a brand’s digital world. Metasky is launching a user-friendly Web3 Wallet that democratises access to the decentralised world by making it easy for anybody to buy and securely hold Crypto Assets (NFTs and crypto tokens). Metasky’s Wallet can seamlessly integrate inside any existing website or application, converting any existing app to a Web3 app. These assets can then be used to provide exclusive benefits to token holders. These benefits range from unlockable digital content of your favourite creators, exclusive chat rooms and live streams, to backstage access into their offline events. Commenting on the fundraise, Ankit Arora Co-Founder at Metasky said, “Metasky itself is organised as a decentralised community. It is the most efficient way of aligning a group of people towards a shared goal. We want to walk the talk that decentralisation is important, but it is a means to an end. Concepts like NFTs only make sense if they are accompanied with a strong set of utilities, a passionate community, and real governance rights. We are building Web3 tools to serve this purpose.” Metasky was founded in 2021 by Ankit Arora and Prakhar Sharma to elevate NFTs from just images into objects that are alive and packed with exclusive benefits. "Ankit and Prakhar are accomplished company builders, and we are excited to work alongside them as they create a holistic platform for NFT communities." Shailesh Lakhani, MD, Sequoia India. Metasky recently launched its first community led project called “Tanukibles” - a play-to-earn game which has started its journey as an NFT collection. Tanukis are animals native to Japan, deeply embedded in Japanese mythology. Anyone can be a part of the production team of Tanukibles by getting one of 9999 limited edition Tanukis. Some Tanukis are rewarded to community participants on merit, others are scheduled to be up for public sale in April. About Metasky Metasky aims to be a bridge to Web3 for influencers, creators, and brands by working with them closely to form a Web3 strategy for their followers. With the help of its user-friendly tools for buying, storing, and using NFTs, Metasky democratises access to the decentralised world. Metasky Wallet can seamlessly integrate inside any website or application, converting any existing app to a Web3 app and enables brands to provide exclusive benefits to token holders. Benefits range from unlockable digital content, exclusive chat rooms and live streams, to backstage access into offline events. About Sequoia Capital IndiaSequoia helps daring founders build legendary companies, from idea to IPO and beyond. Sequoia India operates in Southeast Asia and India where we actively partner with founders from a wide range of companies, across categories, including BYJUs, Carousell, Druva, Gojek, OYO Rooms, Tokopedia, Truecaller, Zilingo, Zomato and more. We spur founders to push the boundaries of what’s possible. In partnering with Sequoia, startups benefit from nearly 50 years of tribal knowledge and lessons learned working with companies like Airbnb, Alibaba, Apple, Dropbox, Google, LinkedIn and Stripe early on. From the beginning, universities, endowments and other non-profits have been the backbone of our investor base, which means founders’ accomplishments make a meaningful difference. For more information on Sequoia’s work in India and SE Asia, visit - https://india.sequoiacap.com/ Contact Details Metasky Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://metasky.me/

March 09, 2022 10:00 AM Eastern Standard Time

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NEW XFINITY REWARDS PROGRAM UNLOCKS A WORLD OF UNFORGETTABLE EXPERIENCES, EARLY ACCESS TO THE LATEST TECHNOLOGIES, AND SPECIAL PERKS AND DISCOUNTS FOR XFINITY CUSTOMERS

Comcast Houston

Comcast today announced the launch of Xfinity Rewards, a rewards program for all customers across the country. Xfinity Rewards was built around a simple idea: to give back to customers, just for being a customer, through unique and unforgettable experiences that only Comcast NBCUniversal can deliver. The multi-faceted program spans media and entertainment, sports, music, and technology. Members enjoy special perks like $1 Movie Rentals, access to free content, discounts at Universal Parks & Resorts, early access to the latest Comcast technologies, products, features like the new xFi Advanced Gateway with Supersonic WiFi, and Xfinity Mobile benefits and savings. Customers can also redeem rewards for unforgettable experiences like exclusive live stream events, have a chance for a meet and greet with Olympic gold-medalist Nathan Chen, a trip to the Latin American Music Awards in Las Vegas, or tickets to be part of the live audience at Late Night with Jimmy Fallon in New York, just to name a few. “The entire Xfinity Rewards experience has been shaped and inspired by our customers. They told us they wanted meaningful rewards rooted in unforgettable experiences, so we’ve brought together the best of Comcast NBCUniversal to deliver just that,” said Jason Wicht, Senior Vice President of Growth Operations. “Xfinity Rewards truly speaks to our mission to connect people to more of what they love, with the most innovative technology available anywhere, while giving back and saying thanks - just for being a customer.” How Xfinity Rewards Works Joining Xfinity Rewards is free for customers. Signing up only takes a minute through the Xfinity App or online at xfinity.com/rewards. Upon enrolling, members are placed in Silver, Gold, Platinum or Diamond tier based on how long they’ve been a customer, with access and the types of rewards based on tenure with Comcast. Rewards are available immediately upon signing up for the program so members can start exploring and enjoying them right away with new opportunities added frequently throughout the year. Launching Xfinity Rewards with Supersonic WiFi Xfinity Rewards is all about unlocking unforgettable experiences – and what better place to start than right at home. Beginning March 4, at 12:00 p.m. EST, Xfinity Rewards Diamond members who subscribe to Gigabit Internet will receive early access to Comcast’s most innovative and powerful device to date delivering reliable, supersonic WiFi. The next generation Gateway, only from Xfinity, is capable of multi-Gig speeds and can power a house full of hundreds of connected devices all at once. It won’t be available to the public until April 2022, but eligible Xfinity Rewards members can redeem this reward beginning March 4 through the Xfinity App or online at Xfinity.com/rewards while supplies last. Save Hundreds on Xfinity Mobile, Rated #1 in Customer Satisfaction Customers who sign up for Xfinity Rewards can access even more product discounts and perks as part of the program, including up to $150 towards a new Xfinity Mobile device and up to $100 towards new or existing service for Xfinity Mobile customers. Xfinity Mobile, rated number one in customer satisfaction by ASCI two years in a row, combines the best nationwide cellular 5G with more than 20 million WiFi hotspots to deliver fast speeds and a more flexible way to pay for cellular data. Customers can mix and match between Unlimited or By-the-Gig shared data and can switch back and forth on any line at any time. Xfinity Mobile offers Unlimited data for $30 a line per month when you get 4 lines with Xfinity Mobile. Discounts to Universal Parks & Resorts and Other Comcast NBCUniversal Brands Xfinity Rewards members can experience the action, thrills, and excitement of Universal Orlando’s three amazing theme parks, Universal Studios Florida, Universal Island of Adventure, and Universal’s Volcano Bay water theme park, at specially discounted prices. Enjoy a Universal Orlando Resort 3-day ticket for the price of a regular 2-day admission ticket or save on a 2 Park 1-Day VIP experience for a personally guided tour of Universal Studios Florida and Universal’s Islands of Adventure. There’s also a sweepstakes for a 3-night trip for four people to Universal Orlando including roundtrip airfare, accommodations at Universal’s Cabana Bay Beach Resort, and admission to all three theme parks. In addition, Xfinity Rewards members get instant access to exclusive discounts across many popular Comcast NBCUniversal brands – including 20% off merchandise at NBC and Bravo stores, discounts on subscriptions to premium services like GolfPass, NBC Sports Edge, and CNBC Pro, and early access to TODAY’s Steals and Deals with Jill Martin. Unforgettable Sports, Music, and Entertainment Experiences Members also have access to experiences and events made possible through Xfinity’s wide array of sports, music, and entertainment partnerships – like a VIP experience to watch all the drama unfold live at NASCAR, tickets to NFL, NBA, NHL, and MLB games, exclusive virtual cooking demonstrations with award-winning celebrity chefs like Bren Herrera, host of Cleo TV’s Culture Kitchen, and Chef G. Garvin of Aspire TV's G. Garvin Live!, virtual meet and greets with Bravolebrities, tickets to top music events like the Latin American Music Awards in Las Vegas in April, and even a super VIP experience like the chance to meet Olympic gold medalist, Nathan Chen. Simple Delights like $1 Movies and Access to Free Content While there are tons of great experiences, discounts, and perks for being a member of Xfinity Rewards, sometimes the best moments are the simple everyday opportunities to connect with loved ones. In addition to offering tons of great movies for just $1, Xfinity Rewards members can also redeem rewards for movies like The Mighty Ducks, The Minions Movie, In the Heights, and It’s a Wonderful Life for free. And there are tons of games and activity kits featuring hit characters from Boss Baby, The Minions Movie, Sing 2, and more to keep the whole family entertained for hours. There’s truly something for everyone with Xfinity Rewards. For more information about Xfinity Rewards, download the Xfinity App or visit xfinity.com/rewards. About Comcast: Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Houston Foti Kallergis +1 832-986-0196 Michael_Bybee@cable.comcast.com Company Website https://houston.comcast.com/

March 08, 2022 08:13 AM Central Standard Time

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SUNNY VODKA LAUNCHES NATIONALLY WITH AN ASPIRATIONAL WEST HOLLYWOOD SPIRIT

EMC|BOWERY

Brand Directors and Partners, Stas Karanikolaou and Zack Bia, Partner with Global Brand Equities To Launch A New Handcrafted Gluten-Free Corn Based Premium Vodka For The Modern Consumer (LOS ANGELES, CA - March 8, 2022) Global Brand Equities unveils Sunny Vodka, the newest addition to their successful liquid portfolio, with next generation entrepreneurs, Stas Karanikolaou and Zack Bia. The best friend duo who are undeniably recognized for disrupting and running the event scene in Los Angeles and cultural events beyond, are now venturing into the alcohol and spirits arena as Partners and Brand Directors with Sunny Vodka. Sunny Vodka is an aspirational brand conceptualized in West Hollywood, capturing the essence of its hometown. The creation of Sunny is a love story built by best friends who simply know what people want to drink and bask in all of life’s moments. The brand brings life to a casual day by the pool, a home cooked meal or a black-tie affair with one sip the world is always Sunny. Sunny Vodka is vegan, gluten-free and made from 100% U.S. grown corn and handcrafted in small batches. Prior to bottling, Sunny is distilled 6 times and is finished through an extra filtration process using California Limestone. The result is a more sophisticated approachable vodka that is cleaner, brighter and smoother with a pleasant aroma, mixable profile & a better mouthfeel. The premium spirit reaches the modern consumer with an eloquently smooth and welcoming flavor profile offering the true taste of vodka. Sunny will be retailed at the competitive price of $24.99 per 750ml bottle (80 Proof, 40% ABV). Sunny Vodka will be exclusively available in key retail chains and distributed by Shaw-Ross International Importers in partnership with Southern Glazer’s Wine & Spirits across the country starting with top major markets in California, Las Vegas, Florida and New York on February 1, 2022 and available for purchase at spirit merchants BevMo!, GoPuff Delivery and Wally’s. Stas Karanikolaou, Co-Brand Director of Sunny Vodka comments, “We distinctively sought out to make sure this vodka would be made with quality ingredients, better taste and artistic branding. Most importantly, we wanted to make sure that it was at a reasonable price point to help recreate some of the amazing memories my friends and I have had while drinking Sunny.” Zack Bia, Co-Brand Director of Sunny Vodka says, “ I love working with our "family" on Sunny Vodka. This is not like an endorsement where people just add their name; this is an authentic lifestyle we live and breathe. We are very proud of how far we have come with creating Sunny Vodka to be smooth, clean & a refreshing quality for everyone to aspire and enjoy responsibly.” “Sunny Vodka is not your average spirit, it's an entire lifestyle and community which revolves around an incredible liquid. Sunny is here to breathe new life into the industry's largest liquor category with this launch. The Sunny liquid is extraordinarily smooth, and it has taken our team years to refine it to this superior standard using custom methods in production and distillation. We are delighted to have our distribution led by Shaw-Ross International Importers and Southern Glazer’s Wine & Spirits in the US, giving Sunny the best visibility in On and Off-premise retailers as well as e-commerce platforms. Our co-founders are experts in building community and we are proud to partner with them on this incredible brand. ” said James Morrissey President of Global Brand Equities. To kick off the launch, Global Brand Equities have purchased select campaign billboards throughout West Hollywood with locations on Sunset Blvd. and Melrose Ave, alongside a hand-painted mural capturing the sunny landscape of Los Angeles, starting with first sign “It’s Always Sunny on Sunset” at the “bird streets” barricade off Sunset Blvd. The billboards and mural amplify the essence of the prolific trendsetting culture and aspirational lifestyle in the city. For the influential brand, the mission is to create a community that starts with the people and their networks of tastemakers and influencer relationships. Sunny Spritz 2oz Sunny Vodka 1oz Fresh Lime Juice 1oz Agave Nectar 1 oz Crafted Soda Water Garnished with cucumber peel and fresh mint sprigs Sunny Pop 2oz Sunny Vodka 2oz Craft Soda Water Garnished with lemon Sunny Martini 3oz Sunny Vodka 1/8oz Dry Vermouth Garnish with 3 Olives Sunny Screwdriver 2oz Sunny Vodka 2 dashes orange bitters 1-2 hand squeezed blood oranges Sunny Aperol Spritz 1oz Sunny Vodka 2oz Aperol 2oz Craft Soda Water Orange Wheel Garnished with fresh rosemary sprig For more information and find out where Sunny Vodka is sold, please visit: www.sunny-vodka.com to find the nearest retailer. For press/ media inquiries, please contact: Ben Russo, ben@emcbowery.com Dianne Quirante, dianne@emcbowery.com ABOUT SUNNY VODKA Sunny is a love story between best friends who simply know what people want to drink. There are only a few things in life that bring people together and make lasting memories - a great drink is the top of the list. Whether you are with family, friends, a loved one or on your own, nothing beats a smooth glass of Sunny. A casual dinner, a funny toast or a black-tie affair, you cannot deny the easy, clean taste from the world’s best vodka: Sunny. ABOUT GLOBAL BRAND EQUITIES Global Brand Equities (GBE) is the leading producer, owner, and operator of disruptive consumer brands in the spirits industry. Founded by international entrepreneur James Morrissey, the GBE portfolio consists of investments in brands that live in high-growth categories. Responsible for some of the industry’s most successful product launches globally, the company continues to innovate and evolve beyond the average industry standard, resulting in the creation of some of the best-known brand names of our generation. Creating long-term growth of brand equity is a priority for all of the GBE businesses, and its foundations are deep rooted in the liquor, manufacturing, and entertainment sectors, ensuring longevity and the ability to scale at a global level. Always focused on delivering products at the highest level of quality, the portfolio continues to receive exceptional accolades from leading experts. The company’s global perspective is seen with its Maison No 9 French rosé wine brand. In partnership with Grammy-nominated, multi-platinum recording artist Post Malone, the brand has disrupted the wine industry globally, breaking records for its sales at launch, and scaling across multiple continents in its first 18 months. The liquid currently retains a 91-point score on wine.com. Contact Details EMCBOWERY Dianne Quirante dianne@emcbowery.com

March 08, 2022 09:00 AM Eastern Standard Time

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OPPO Find X5 Pro's ultra night video mode empowers the story of Joana Pastrana

OPPO

SHENZHEN, CHINA - Media OutReach - 8 March 2022 - OPPO celebrates International Women's Day in collaboration with Director Laura Sisteró to produce the story of Joana Pastrana, who is a world-class boxer and held the International Boxing Federation's mini-flyweight title for three years in a row. Her achievements were hard won through training and self-betterment. Joana Pastrana represents the spirit of OPPO's Save the Night initiative, which celebrates the empowerment of women who find they have to push harder and train longer in a world that can seem out of sync with their ambitions. (Shot on Find X5 Pro) A story of empowerment Joana Pastrana's story is told in a short film made in association with OPPO, directed by Laura Sisteró, and shot in part using the new OPPO Find X5 Pro. It shows what the night can be if we choose to make it so: "In the dark, I just saw an opportunity. While everyone went back home to rest, I was ready to chase my dream," says Pastrana. For her, the night was a time to work, and push harder. Competing in a male-dominated sport only made her self-empowerment more crucial. "I didn't see many women up there," says Pastrana. "I had to become my own role model. And from then on, I never stopped. I trained harder and harder. This was the only way to achieve my goals", she says. After three years of competing in the amateur circuit, Pastrana made her professional debut in 2016. At the time she was the only professional boxer in Madrid. By the middle of 2018 she was already a global champion in her weight class. Pastrana is an inspirational figure, an example of what self-motivation through empowerment can bring. Few could, or would even want to, box at a professional level. However, her words can inspire us all. She says, "the night can be the time to dream wide awake." It's a reminder that while dreams and aspirations may seem remote, they may be within reach. This is a sentiment worth celebrating. (Shot on Find X5 Pro) Behind the camera The aim of OPPO's Joana Pastrana short film was to offer a view into her world. She walks through the empty city streets at night towards her boxing gym, capturing images with the OPPO Find X5 Pro. She straps up her wrists and takes to the ring to train. As she sits at the end of the session, exhausted, Pastrana visualizes the match to come, when all her efforts will be put to the test. The film-making challenge was to capture the emotional and physical investment here in a 90-second format. Director Laura Sisteró's tools were the industry standard Arri Alexa camera and a less likely partner, the OPPO Find X5 Pro. OPPO Find X5 Pro can be the night companion. Its camera is optimized to produce stunning results, for stills or video, even in the most challenging lighting. An OPPO Find X5 Pro will record night-time memories, challenges, victories and defeats, which can form an important part of a motivational journey. The phone was put to the test in the shooting of this short film, used to film some of the more difficult scenes in the piece. The phone used by Pastrana to visually narrate her journey through the street in photo form. Shots of Pastrana training both in and outside the ring used the OPPO Find X5 Pro's Ultra Night Video mode. This marks a paradigm shift in the video quality of OPPO phones, bringing the quality associated with enhanced low-light stills to moving images. "I was quite surprised by the capabilities the phone has to take pictures at night," says director Laura Sisteró. A tapestry of software and hardware in the OPPO Find X5 Pro makes this a reality. Its wide and ultra-wide cameras use large, high-quality Sony IMX766 sensors. 5-axis OIS avoids motion blur and allows for longer shutter speeds, and OPPO's self-developed MariSilicon X NPU fine tunes the camera's advanced processing algorithms to suit each shooting situation. To create a night-time short film with the OPPO Find X5 Pro, take some of the creative choices made in the short film as inspiration. Note how Pastrana is not the only character here. The quiet atmosphere of the streets is brought into focus by the use of Pastrana's footsteps as the primary soundtrack to each exterior shot. This sits in stark contrast to the traffic noise of the first few seconds of footage, shot during the day. Director Sisteró plays with the shadows and light contrasts of the night-time city, and lets scenes bathe in the warmth of street light and the artificial lighting of neon signs. At night, each shadow can be an outlet for creative expression. This visual language is a key part of the telling of Pastrana's story ( https://www.youtube.com/watch?v=g5epW6JpoCw ). The phone is available from mid-March. Read more about the OPPO Find X5 Pro at the OPPO website. #OPPO Contact Details OPPO Media Contact press@oppo.com

March 08, 2022 07:00 AM Eastern Standard Time

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Digital staffing firm uses NFTs to raise money and awareness for Ukraine

Pixoul

​​ Pixoul, a digital consultancy and IT staffing firm, announced today plans to partner with UNICEF amidst the growing humanitarian crisis in Ukraine. The company will use all proceeds from its NFT (non-fungible token) studio to donate to the emergency relief effort. The decision is a landmark shift in the growing crypto sector, as the digital assets become a vehicle for charitable donations. What is happening in Ukraine is a tragedy—we at Pixoul feel deeply for the Ukrainian people and want to lend support in any way we can,” says Devon Fata, CEO and President of Pixoul. “We knew when we started our NFT studio that we wanted to use this arm of our business to better communities near and far. I can’t think of anything more important right now than funding this fight for freedom.” Purchases of Pixoul NFTs will go entirely toward UNICEF’s emergency response efforts, as well as support to the local artists creating the NFTs. The digital art is available for purchase at: https://opensea.io/collection/pixoul-eye-candy. About Pixoul: Pixoul is a leading innovation consultancy and IT staffing firm that helps clients deliver outstanding products and scale digital teams. They were recently recognized as a 2022 Dallas Manifest Award winner as a top B2B firm, as well as a 2021 Clutch award winner for excellence in IT and business services. Connect with Pixoul at www.pixoulinc.com. Contact Details Pixoul Christiana Stankewitz +1 830-321-0359 hello@pixoulinc.com Company Website https://www.pixoulinc.com/

March 03, 2022 01:03 PM Eastern Standard Time

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Update: Theorem Inc Defends Trademark and Trade Name, Ninth Circuit Denies Citrusbyte Efforts for Stay of Injunction

Theorem Inc

Theorem Inc, a flexible full-service digital marketing solutions provider, recently defended its federally registered trademarks and trade name, winning a Preliminary Injunction in the United States District Court for the Central District of California against Citrusbyte, LLC, recently conducting business as Theorem LLC (Theorem.co) and, as of January 24, 2022, conducting business as TheoremOne (TheoremOne.co). After all attempts at reaching an amicable resolution failed, Theorem Inc, which has been operating under its Theorem trademarks and trade name since its inception in 2002, sought an injunction against Citrusbyte LLC, which had rebranded itself under the name Theorem. Despite receiving a decision by the United States Patent and Trademark Office rejecting its attempt to register the name “Theorem” for its business due to the likelihood of confusion with the registered trademarks of Theorem Inc, Citrusbyte LLC previously moved forward with their rebrand from Citrusbyte to the name Theorem, and promoted itself through its website at Theorem.co. The District Court ruled that Theorem Inc was likely to prevail in its trademark infringement claims against Citrusbyte, and therefore, issued a Preliminary Injunction requiring Citrusbyte to cease its use of the Theorem name pending final resolution of the litigation. The granting of this Motion for Preliminary Injunction by the United States District Court was the first step to permanently eliminating market-wide and end-user confusion within the industry in connection with Citrusbyte’s use of Theorem Inc's registered trademarks. The primary requirements of the Preliminary Injunction became effective as of January 24, 2022. Citrusbyte attempted first in the District Court, and then after losing in the District Court, in the Ninth Circuit Court of Appeals, to obtain a stay of the Preliminary Injunction so it would not need to comply. On February 1, 2022, the Ninth Circuit Court of Appeals denied Citrusbyte’s most recent motion to stay the District Court’s Preliminary Injunction. Pursuant to the Preliminary Injunction, Theorem LLC (formally known as Citrusbyte, LLC) has now rebranded itself to TheoremOne. View the 9th Circuit Denial of Stay Here View the District Court Preliminary Injunction Ruling Here About Theorem Founded in 2002, Theorem provides end-to-end agile digital marketing services for some of the world's leading brands. Theorem takes legacy services and pivots these approaches to develop future-proof, modern marketing solutions for clients and partners. Creating end-to-end solutions designed to solve client challenges, through our extensive knowledge of and agile approach to digital marketing technology and strategies. Theorem is pioneering the future of full-service flexible marketing solutions. Theorem’s expertise saves their clients time, reduces their costs and increases their revenue. For more information, visitwww.theoreminc.net Contact Details Maggie Stasko +1 843-693-7161 maggie@kitehillpr.com

March 02, 2022 04:55 PM Eastern Standard Time

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3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022

Chief Outsiders

Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services with Fortune 500 experience, today revealed the results from the third annual survey of its CMOs on their 2022 outlook. The results speak to the changing expectations that the C-suite holds for CMOs, the impact of the pandemic and changing customer behaviors and preferences (among them those pertaining to ESG) on companies and companies’ marketing priorities. “While it seems that we finally have the worst of the pandemic behind us, the impact of Covid on the economy, on businesses’ growth prospects and on customer preferences and behaviors, will continue to be strongly felt for quite some time to come. More than ever, CMOs are being called upon to take the leading role in helping companies accelerate growth in this new environment, many of whom haven’t embraced digital marketing solutions in any significant way until now,” said Art Saxby, founder and co-principal of Chief Outsiders. “Since labor shortages also impact the marketing function, and technology makes remote work more viable than ever, fractional CMOs are rapidly becoming a natural option for an increasing number of CEOs faced with a need to hire specialized executive-level help for achieving their growth objectives,” said Pete Hayes, CMO and co-principal of Chief Outsiders. Key Survey Takeaways: Expectations for 2022 Respondents were mixed on their expectations for 2022, with 47 percent of CMOs surveyed reported having a pessimistic view on the New Year. 46 percent expected the economic circumstances to improve. See Table 1, Q15: ( N: 57) here. Impediments to growth in 2022 CMOs identified as main headwinds for companies’ growth a continued shortage of talent, on-going supply chain issues, inflation, and potential government Covid measures. In other words, CMOs expect that the uncertainty and longer-term impact of the pandemic will continue to weigh negatively on companies’ growth prospects. See Table 2, Q16: (N: 55) here. CEO priorities for CMOs In the current environment where an unprecedented confluence of quickly evolving economic and sociological factors impact not only what customer have to be spend, but also how they collect information on alternatives and what factors weigh in when they make a purchasing decision, CMOs are called upon by their CEOs, first and foremost, to set the growth agenda. Second is lead generation (filling the sales pipeline), and third is building the organization to achieve growth goals. 76.4 percent of respondents say the shift in growth emphasis is permanent, while 12.7 percent say it’s not. See Table 3, Q8: (N: 56) here. Importance of ESG Another important factor impacting growth prospects for businesses are changes in customer buying behavior that are not new but have been accelerated through - and because - of the pandemic. Important changes to behaviors, next to the digitalization of the buyer journey, include growing concerns with ESG where 69 percent of respondents said that a brand’s stance on environmental and social issues is somewhat important or extremely important to customers when making purchasing decisions. And more than 83 percent said that CMOs should take the lead in defining and activating a brand’s ESG initiatives. See Table 4, Q36: (N: 54) here. Capturing and managing 1st party B2B, B2C customer data Upcoming changes to companies’ ability to leverage third party data is an emerging challenge marketers will need to address. When asked where marketers can best capture and manage first party customer data, at in-person events came second to last (the owned website and social media came first) - the same picture can be seen for both B2B and B2C customers. See Table 5, Q27: (N: 55) for B2B and Table 6, Q28: (N: 48) for B2C here. CEO attitudes towards fractional CMOs CEOs also no longer need CMOs to be on payroll, let alone check in every morning at 08:00 AM. Increasingly, attitudes are becoming more positive towards fractional CMOs where 70 percent of respondents said that fractional CMOs are becoming ever more accepted by the C-suite, with only 18 percent indicating that only some CEOs are willing to work with fractional CMOs. See Table 7, Q11: (N: 56) here. The complete results of the survey available upon request. About this survey Chief Outsiders surveyed more than 60 CMOs with Fortune 500 experience in over 1,400 enterprise and mid-market companies on their perspectives of their marketplaces. This marks the third annual CMO survey on what to expect in market trends and company growth. About Chief Outsiders Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 100 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here. Contact Details Razor Sharp PR Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://www.chiefoutsiders.com/

March 02, 2022 12:55 PM Pacific Standard Time

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Goodway Group Acquires Tuff to Expand Growth Marketing Services

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, is expanding its family of brands through the acquisition of growth marketing agency Tuff. The deal, which marks Goodway Group’s first acquisition, strengthens its professional marketing services for startups and fortifies its capabilities in customer acquisition, content strategy, search engine optimization, conversion rate optimization, and broadens Goodway Group’s client base in ecommerce, direct-to-consumer, SaaS, fintech and B2B. Founded in 2016, Tuff is a growth marketing agency focused on helping businesses to accelerate customer and revenue growth through digital channels. Tuff clients include digitally-native brands such as Xendoo, Sabio, AKKO, and Thnks. Tuff is woman-founded and led by CEO Ellen Jantsch, who started the business more than five years ago after holding key marketing roles at thisopenspace, Adaptly and Nielsen. Jantsch will continue as CEO of Tuff and will report to Jay Friedman, Goodway Group President. Tuff ’s brand and its full team will continue to operate independently as a division of Goodway Group. The acquisition of Tuff supports Goodway Group’s expansion, which includes the growth of its digital transformation consultancy CvE. “We are beyond thrilled to welcome Ellen and her team to the Goodway Group family,” said Dave Wolk, CEO, Goodway Group. “We share both values and workplace practices, with remote-first cultures built into the bench of our shops, making Tuff’s team, services and ethos a perfect fit for Goodway Group. Our shared values and passion for digital marketing, collaboration and client service played a big role in establishing this partnership. Tuff also brings with it key areas of expertise and complementary capabilities that elevate the results we are able to drive across our client base.” Tuff started as a remote-first company and Goodway Group transitioned to a fully remote workforce in 2007 and has since then grown to a team of more than 400 people in the U.S. and UK. “When we started conversations with Goodway Group about how we could work together, the tone and energy felt so right. We are companies of the same mindset, which is all about being obsessively growth-focused, authentic, doing our best work and being the best in the business. What gets us excited is seeing our clients achieve their growth goals and taking part in their success,” said Ellen Jantsch. “Being part of the Goodway Group family brings our team a new level of resource, operation and network. I know we are going to be an incredible team.” “Growth marketers are upending conventional marketing practices by being a source of revenue and the CFO’s number one way to drive growth. Goodway Group’s deep knowledge of measurement, Tuff’s strength in growth marketing, and CvE’s expertise in digital transformation will help larger marketers adopt growth marketing principles to better connect marketing to the C-Suite,” said Jay Friedman. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Tuff Founded in 2016 by Ellen Jantsch, Tuff is a growth marketing agency that partners closely with startups and scale-ups that are looking to acquire new customers and scale their company through modern channels, tools and frameworks to help them increase revenue and sales. Tuff builds custom teams that seamlessly integrate into your business by acting as an in-house growth marketing team, replacing the hassle and risk of prematurely hiring and managing an in-house marketer or team of freelancers. Tuff specializes in building growth strategies backed by tactics like Google Ads, Technical SEO, Video Marketing, Facebook Ads, Email, YouTube Ads, Content Strategy, Creative, and CRO. Find Tuff online at tuffgrowth.com or follow us on LinkedIn and YouTube. Contact Details Kite Hill PR for Goodway Group and Tuff Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 02, 2022 10:00 AM Eastern Standard Time

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Chew on This: How Choosing Almonds Can Help Jumpstart Your Wellness Routine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/KK3MSRsDCKA Now a few months into 2022, sticking to New Year resolutions may be challenging, whether that means finally attending spin class, starting a daily meditation practice, making healthier food choices, or all the above. The current reality is more people are home, and snacking more frequently, but there is a conflict between people wanting to be healthier yet craving indulgent food and snacks. Lack of routine and unlimited kitchen access coupled with added anxiety and stress is the perfect storm for mindless eating. Many of us recognize what wellness looks likes and the benefits of maintaining a wellness routine but aren’t actually doing what we are saying. According to new survey conducted by Dynata and California Almonds – yielding a sample size of 6,000 adults representative of the U.S. adult population[1] – the majority of respondents agree that healthy eating (73%), exercise (70%), taking time to relax or meditate (69%), and practicing self-care (64 %) are top priorities. And 74% plan to continue to prioritize self-care and changes to their wellness habits as we emerge from the pandemic. Most of us consider wellness important in our lives, but less than half (47%) admit to practicing wellness rituals daily. Less than half (48%) report healthy eating as a regularly practiced wellness routine. We could all use a friend in wellness, aka, a reliable source to keep us feeling our best. Snacking on almonds is a great place to start: Almonds are rich in nutrients that contribute to improved mental well-being and feeling energized to be at your best A balanced, happy lifestyle includes at least one serving of almonds as an essential part of your daily wellness ritual. [1] The study yielded a total sample size of n=6,000 with a margin of error of ± 1% at a 90 percent level of statistical confidence. Subgroup analysis was conducted to understand nuances across audience segments, with a priority on the following: Millennials (n=1,573) Almond eaters (n=1,884; defined as weekly+) Millennial almond eaters (n=595; almond eaters defined as weekly+) Families with children in the household (n=1,641) One serving of almonds (28 grams) has 13 grams of unsaturated fat and only 1 gram of saturated fat. It also provides 6 grams of protein, 4 grams of fiber, 20 percent of recommended magnesium—which aids in the production of energy in the body—and 50 percent of your daily Vitamin E, a powerful antioxidant that promotes skin health and supports immunity. For more information visit: www.almonds.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 02, 2022 09:00 AM Eastern Standard Time

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