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Stagwell (STGW) Agency Assembly joins The Attention Council

Assembly

Omnichannel media agency Assembly, part of Stagwell (NASDAQ: STGW), has joined The Attention Council as an agency member, further bolstering its commitment to meet the mixed media demands of its burgeoning global client cohort. The Attention Council is a coalition of advertising technology companies committed to promoting attention as a primary metric for understanding advertising and increasing advocacy for the wider adoption of cross-platform attention metrics in the planning, buying, and selling of media. Andy Brown, CEO of TAC, commented, “I am delighted to welcome Assembly to The Attention Council. They join at a time of major growth for use of attention metrics in the media and marketing industry. I look forward to them playing an important role in the evolution in the coming years”. Joel Coppersmith, Global Head of Measurement & Effectiveness at Assembly, added, "The media landscape has evolved and so have the ways in which consumers and media interact. There is a lot still to learn as we seek ways to improve the effectiveness of media and advertising at driving business outcomes.” “The value and use of attention and attention-based metrics is a fascinating, and hotly debated, topic that may shed light on how we can deliver better advertising, and Assembly is delighted to be part of driving that conversation forward". ABOUT ASSEMBLY: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com Contact Details Assembly Gunilla Huddleston, VP of Marketing, EMEA gunilla.huddleston@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 16, 2022 04:00 AM Eastern Standard Time

Paper Culture Earns Prestigious B Corp™ Certification

Paper Culture

Paper Culture, the leader in modern, sustainable wedding invitations, holiday cards, stationery, and personalized gifts is proud to announce it is now a Certified B Corporation®, a certification awarded to companies that meet the highest standards of social and environmental performance. Certified B Corporations™ are for-profit businesses with verified social and environmental performance, transparency and accountability to balance profit and purpose. B Corp™ businesses are required to consider the impact of their decisions on all stakeholders, customers, employees, the community, and the environment. B Corp™ companies are accelerating a global cultural shift to redefine success in business and build a more sustainable and inclusive community. It is a prestigious certification given to fewer than 3000 companies in the United States. “The rigorous certification process asks how well you are doing in using your business as a force for good,” says Paper Culture Co-Founder Christopher Wu. “It's a simple, yet powerful concept that explores each company's commitment to bettering the stakeholders it serves including workers, communities, customers, and the planet. We are thrilled to be leading our industry in our new accreditation and hope to inspire other companies to do the same.” Paper Culture has planted a tree for every order (more than one-million and counting) since the company’s inception 14-years ago and today has expanded its commitment to include sponsoring reforestation projects that focus on social, economic, and planetary benefits. A recent project in partnership with Trees for the Future assists local landowners in the Tabor region of Tanzania where almost 70% of the population of Tanzania is living under the poverty line. Farmers are trained to plant fruit bearing trees and vegetable crops that support the local economy creating a sustainable ecosystem from both economic and environmental perspectives. “We are proud to join other incredibly impactful B Corps™ such as Patagonia, Allbirds, and Ben & Jerry’s”, says Wu. “Our mission is to create products whose beauty is evident both visually and because of their commitment to sustainability. Whether it’s the circular story of the 100% post-consumer recycled paper used in our cards, the projects we sponsor to offset our carbon footprint, or the trees that we plant with every order - every customer is an opportunity to share hope. Our hope is that by delivering products that help rather than hurt the planet, our customers will have an amazing experience. They will demand the same from other companies. They will tell their friends. Their friends will tell others. And that’s how we begin a movement. We are proud today to be joining other companies in exactly that movement.” About Paper Culture: Paper Culture’s mission is to inspire people through contemporary design, quality personalized products and a belief that our actions can and must work towards solving the issue of our generation: the Climate Crisis. For more than a decade Paper Culture has offered modern, customizable, eco-friendly cards, wedding invitations, and stationery printed on 100% post-consumer recycled paper and has planted a tree for every order - more than one-million and counting! Contact Details Kathy Pape kathy@papepr.com Company Website https://www.paperculture.com/

November 15, 2022 08:03 AM Eastern Standard Time

Political and Public Affairs Consultants Gather in London for 55th Annual International Association of Political Consultants Conference

International Association of Political Consultants

With the US midterm, Israeli, and Brazilian elections recently completed, international political and public affairs consultants from around the world will gather in London, UK for the 55 th annual International Association of Political Consultants (IAPC) conference to share, learn and discuss democracy, election strategy and the latest trends in campaigns. The conference will take place at the Royal Horseguards Hotel (2 Whitehall Court) from Monday November 14 th to Wednesday, November 16 th. The conference will feature speakers including: · Dame Arlene Foster PC – Former First Minister of Northern Ireland · Frances O’Grady – General Secretary of the Trades Union Council (UK) · Feyi Akindoyeni – President, Australian Professional Government Relations Association · Hakan Svenneling MP – Left Party of Sweden · Christopher Hope – Associate Editor (Politics) of the Daily Telegraph · Guy Benson – Fox News contributor and Political Editor of Townhall.com · John Zogby – Founder of the Zogby international poll Among the topics for discussion: · Diversity in politics – What does it really mean · How do governments communicate to stakeholders · European future borders and internal divides · US midterms – What happened and what does it mean · The role of the media in shaping political discourse Established in 1968, The International Association of Political Consultants is committed to fostering democracy and the democratic process throughout the world. Members span a variety of political backgrounds and activities fostering the growing and diverse profession of political consulting as well as the practical aspects of democratic elections. Contact Details International Association of Political Consultants Marcel Wieder - Vice President Communications +1 416-907-2126 marcel@aurorastrategy.com Company Website https://www.iapc.org

November 11, 2022 12:18 PM Eastern Standard Time

Nickelytics Partners With Serve Robotics And The Ad Council For A New Kind Of Advertising

Nickelytics

Interested in investing in Nickelytics Republic’s campaign? Click here to get started. No matter how old you are, you are likely familiar with Smokey Bear’s relentless fight to protect our national forests against wildfires. This year, the Smokey Bear campaign celebrated its 78th birthday, making it America’s longest-running public service announcement (PSA) campaign with the catchphrase “Only You Can Prevent Wildfires.” Now more than ever, people need to help stop the spread of wildfires. Nickelytics announced recently that it is partnering with the autonomous delivery company Serve Robotics and the Advertising Council to deliver the longest-running PSA campaign to a new platform — delivery robots. Nickelytics is a hyperlocal out-of-home (OOH) advertising company that wants to revolutionize the OOH industry. The company is bringing OOH into the 21st century, and its partnership with Serve Robotics is just one part of its strategy. The Ad Council’s Smokey will be wrapped around Serve Robotics delivery robots in Los Angeles, increasing wildfire prevention awareness in a region frequently affected by blazes. Serve Robotics has developed level-four self-driving robots that have completed tens of thousands of deliveries across Los Angeles for Uber Eats and various other delivery platforms. This ad campaign will be promoted in highly visible areas of Los Angeles. "We are thrilled to partner with Serve Robotics to pioneer an exciting new form of out-of-home advertising," said Judah Longgrear, co-founder and CEO of Nickelytics. "Launching this campaign with Smokey Bear is a significant milestone for our team and only the beginning of our expansion in the Los Angeles market. We look forward to amplifying Smokey’s message and measuring the expected increase in campaign engagement using our real-time digital measurement capabilities." Ad Council Vice president of Emerging Media & Technology Laurie Keith said the organization is constantly strategizing innovative ways to reach people that complement or go beyond traditional media. With nearly 9 out of 10 wildfires nationally caused by humans, it’s important for everyone to do their part to prevent unwanted fires. "Our new partnership with Nickelytics will allow us to share Smokey Bear’s message on eye-catching delivery robots and share critical information in an unforgettable way," Keith said. Nickelytics’ proprietary technology and advertiser relationships made the company an ideal partner to help Serve Robotics bring out-of-home advertising to its growing autonomous delivery platform, Serve Robotics Chief Operations Officer Touraj Parang said. "We are delighted to increase public awareness of wildfire prevention while helping reduce emissions and traffic congestion in Los Angeles with our friendly sidewalk robots," Parang said. Serve Robotics and Nickelytics have entered into an ongoing partnership to offer advertising opportunities to companies. The major reason Nickelytics is distinguishing itself from other OOH advertising companies is that its platform uses GPS and cellphone location tracking. This component of its platform makes advertising more successful for clients, allowing companies to retarget with digital ads. Nickelytics is demonstrating its commitment to revolutionizing the OOH advertising space with this partnership. In addition to autonomous robots, the company is working to expand into the electric vehicle space. Nickelytics, a Techstars backed startup, is a platform that makes launching hyper-local out-of-home advertising as simple as posting online ads. Nickelytics brings together the physical presence of outdoor advertising with the power of digital technology for unbeatable results. Nickelytics leverages out-of-home advertisements through premium mobile assets, such as gig economy vehicles, autonomous delivery robots, e-scooters and electric vehicle charging networks to help marketers reach customers regardless of location. Mobillity asset owners also receive another stream of revenue by partnering with marketers. With the help of Nickelytics’ analytics, companies can better comprehend their return on ad spend thanks to Nickelytics’ sophisticated attribution and digital retargeting capabilities. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Nickelytics info@nickelytics.com Company Website https://www.nickelytics.com/

November 11, 2022 08:00 AM Eastern Standard Time

Sportsnaut Releases The Hustle, the Most Comprehensive App Aggregator of Sports Content for Fans and Advertisers

The Publisher Desk

Sportsnaut, the most powerful name in sports news and information, today released The Hustle, a free app available on Google Play, that will bring premiere video content from Sportsnaut and its portfolio of sports publishers. The Hustle aggregates exclusive sports news, highlights, and opinion from top sports publishers, covering the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more. "Sportsnaut's portfolio of independent sports publishers creates an exclusive ecosystem of sports news and information no one can match," said Jeff Misenti, chief operating officer of Sportsnaut and co-founder of The Publisher Desk, Sportsnaut's parent company. "For the first time, we are able to highlight the best content in a single app, to give fans the action they both want and deserve." Sportsnaut was founded in 2014 and quickly became one of the leading publishers to provide sports fans a haven of sports news and information in the U.S. The site in 2019 was acquired by The Publisher Desk, a fully integrated audience development and content monetization partner for digital publishers. The acquisition allowed The Publisher Desk to create a vibrant ecosystem of dozens of publishers covering the full spectrum of sports to allow advertisers to reach a wider fan audience. "The Hustle is yet another step in creating scale for sports publishers,' said Christopher Ward, co-founder and chief revenue officer of The Publisher Desk. "That scale matters because we know how valuable quality and accessible sports content is to so many brands." The Hustle is currently available on Google Play and will soon be available on all major app store alternatives. Sports publishers interested in joining The Hustle can contact us here. About Sportsnaut Sportsnaut is the most powerful name in sports. Since launch in 2014, Sportsnaut has been dedicated to covering the big and little stories in sports without an agenda. The company, and its publishing partners, provide news, opinion, rumors, and statistics for fans of the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more. About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. Contact Details For all inquiries press@publisherdesk.com Company Website https://www.publisherdesk.com/

November 10, 2022 11:00 AM Eastern Standard Time

US Navy Veteran Todd Harmon Talks Shop and Shares Growth Strategies for Minuteman Press Franchise in Cincinnati

Minuteman Press International Inc

US Navy Veteran Todd Harmon is no stranger to owning his own business. Prior to joining the Minuteman Press franchise family in April 2018, Todd had previously owned other small businesses and franchises. His Minuteman Press design, marketing, and printing center is located in the Kenwood area of Cincinnati, Ohio, at 7681 Montgomery Road. In this interview, Todd shares why he chose Minuteman Press, how his military and business experience has helped him in the printing industry, and how products such as signage and mailings with a heavy focus on Every Door Direct Mail have helped spur the growth of his printing business. What is your professional background? Todd Harmon: “I am a United States Navy Veteran. Prior to franchising, I owned an independent small business that manufactured new and refurbished pallets in the wood products industry. I have also previously owned two other franchises in the retail and restaurant industries. I chose Minuteman Press due to its #1 ranking in print franchising and the excellent work-life balance it would provide my family. Both of my children now work in the business with me. It also appealed to me as a privately owned company with a great royalty structure for franchisees.” What has the support from Minuteman Press International been like for you? Todd Harmon: “Local support from my field rep Ryan McIntyre and RVP Gary Nowak has been outstanding. They are a great resource when I need to discuss hiring/personnel and major business decisions. The FLEX software support team is always very responsive to our needs.” How do you describe your business and capabilities to potential clients? Todd Harmon: “I explain to clients that we are actually a print and small business marketing and consulting firm. Because of my previous business experience owning two other successful local franchises prior to Minuteman Press, I can really relate to these folks and help them reach their target customers through effective print and mail marketing strategies. Our customer service and fast turnaround times really set us apart from the competition.” What are the high-demand products and services that have really been helpful for your clients? Todd Harmon: “Signage, including installation if applicable, with fast turnaround times have really helped our clients. We can drop ship anywhere for them even on weekends. Quick design services for budget-conscious small businesses are much-appreciated by our customers. Our #1 key growth area is in direct mail services. We have also built a very strong Every Door Direct Mail (EDDM) business. We work with and educate our customers through every step of the EDDM process.” What are some of the key ways you’ve grown your business? Todd Harmon: “Our high level of customer service and fast turnaround times have led to many referrals. We have grown through participation in a local BNI networking group. I am committed to consistent SEO/SEM marketing, email blasts, direct mail, and always promoting our EDDM services at every opportunity.” How would you best describe your community? Todd Harmon: “We enjoy a very dense business community around our shop. There are offices, medical facilities, restaurants, and many non-profit firms in our local area, as well as schools and many large church organizations. All of our clients demand a high level of professional customer service that we strive every day to meet.” Why do you think printing remains so vital to businesses today? Todd Harmon: “Print is a more trustworthy advertising medium and can allow you to reach a more targeted audience. For instance, I believe an engaging, tangible EDDM mail piece with a strong offer will yield a higher ROI than other advertising mediums, especially for restaurants and home repair/service businesses.” What are the biggest rewards of owning your business? Todd Harmon: “Following my military service, I have always owned my own business. I get great satisfaction from operating a profitable customer service focused small business. I enjoy the challenge.” What advice would you give to other owners right now? Todd Harmon: “Minuteman Press gives you the freedom to make the print shop your own, allowing you to focus on your strengths. Embrace it and have fun. Also, h ire staff that will help you build a culture of customer service in your shop. ” Todd Harmon’s Minuteman Press franchise is located at 7681 Montgomery Road, Cincinnati, OH 45236. For more information, call 513-531-7600 or visit their website: https://minuteman.com/us/locations/oh/cincinnati22/ Learn more about #1 rated Minuteman Press franchise opportunities and see Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

November 10, 2022 10:00 AM Eastern Standard Time

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Adam Nasir A Fast Rising SaaS Founder Has Created The Perfect Software Solution After A Google Search Failed To Help

Smarter Contact

Adam Nasir, the founder of Smarter Contact began his professional career as a real estate investor, purchasing and selling hundreds of properties. The year was 2017, and he was looking to close more deals in his business by reaching out to a large number of people in a short amount of time. He found texting was helping him get their attention faster. Wondering if he could send many messages at once, he ‘Googled’ it and didn't find a good solution. That is when the initial idea of "Smarter Contact" came to his mind, and he never looked back. “I was surprised to see no one was taking advantage of SMS marketing. People are glued to their phones 24/7 - young or old, our phones are with us at all times, so it’s a no-brainer for businesses to communicate on this channel. My goal was to build personal relationships from my businesses directly with consumers. Fast forward a few years, this is what we are helping businesses do with Smarter Contact.” Revealed Adam. Smarter Contact is an outbound SMS marketing software with a built-in CRM (Customer Relationship Management) system. It became really successful due to the user interface being both highly effective at nurturing leads in all stages and simple to use. Sean Terry, CEO of Flip2Freedom and one of their top customers is quoted as saying “ Smarter Contact is hands down the best lead-gen tool. I've tried every SMS software out there, this is the only one that truly delivers ” Smarter Contact provides its customers with an all-in-one solution to convert and close more leads. The software provides many valuable services like a robust CRM, skiptracing, a phone system, and ringless voicemail (RVM) amongst many other valuable tools for businesses to stay in touch. Text messages have been proven to have a 99.8% open rate, which is significantly higher than the current email open rate hovering around 25%. “You’re probably holding your phone right now as you’re reading this. Your customers are no different - they have their phones with them all the time. Mobile marketing is hands down the most effective at getting attention…” Suggested Adam. Using his software personally, Adam 6xed his own real estate business. He realized that this could genuinely benefit other businesses in the country. The initial version of the software took off in its first year of launch and delivered so many results for clients that he realized this was going to be big. Like most startups, Smarter Contact had its share of teething problems. In early 2020 the original software developer who helped bring Adam’s vision to life disappeared, without any documentation to continue. Adam wasn’t going to let go of his dream that easily. On the verge of losing everything, he found a team of software developers in Ukraine that stabilized and further optimized the text messaging software. “We are relentlessly focused on our customers and their experience. We have spent a lot of time making the software as easy to use as possible. So that anyone who uses the software can jump in and figure it out while receiving the highest conversion possible.” explains Adam. Smarter Contact is a fast-growing SaaS company that started with a small team. Due to the company's immense success, a recent business expansion has occurred, and the Smarter Contact team has grown over 50 employees in 3 years. The company has now branched out into many industries, including for real estate agents, ecom, lending, automotive offering tailor-made SMS marketing solutions for companies all over America. Contact Details Smarter Contact Adam Nasir inquiries@smartercontact.com Company Website https://smartercontact.com

November 09, 2022 10:06 AM Eastern Standard Time

Investis Digital Releases New Commerce Report

Investis Digital

Investis Digital, a leading global digital communications company, announced today the publication of a new report that helps businesses navigate the rapidly evolving commerce landscape. The company’s Global Connected Commerce Insights Report examines the key trends that are shaping the direction of global commerce in 2023 amid economic uncertainty. The report asserts that eCommerce and commerce more broadly are evolving into a seamless, total brand experience with the customer at the center – or Connected Commerce. “The pandemic-era eCommerce boom is over, and the explosive shift to a digital-first economy is slowing down,” said Steve Guillemette, executive vice president, global head of Commerce, Investis Digital. “The next big opportunity for business growth is to deliver a total, connected experience across all channels within commerce, both physical and digital.” For example, leading retailers are providing shoppers with apps that help them find deals and personalized recommendations while shopping in store, and their shopping preferences are connected to the retailer’s website. The payoff is strong: Gartner says that by 2024, organizations providing a total experience will outperform competitors by 25% in satisfaction metrics for all stakeholder experience. Investis Digital’s Global Connected Commerce Insights Report shares trends and data on some of the chief catalysts fueling the emergence of Connected Commerce: data activation, the customer experience, digital content, digital media, and intelligence insights. For instance, the report notes that TikTok has inspired a want for authentic and engaging content. The report suggests that marketers should lean into a video-first, user generated content strategy that is optimized for mobile in order to attract eyeballs to their brand and use static assets to scale content and remain top of mind. The report also urges brands to invest in taxonomy, data, and governance in order to do more with less during times of economic uncertainty. Doing so will ensure that commerce assets can be configured and scaled to match customer needs. “Succeeding with a customer-first Connected Commerce strategy means that a brand’s internal teams must collaborate to create and share content assets that result in more personalized experiences,” Guillemette said. “All this must be done efficiently and cost-effectively. Our report offers these and many more insights.” To read the full report, click here. Read more about Investis Digital’s commerce solutions here. Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. A unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit www.InvestisDigital.com. Contact Details Kristen Kalupski +1 646-766-9040 Kristen.kalupski@investisdigital.com Company Website https://www.investisdigital.com

November 08, 2022 08:17 AM Eastern Standard Time

Assembly Elevates Joel Coppersmith to Global Director of Measurement and Effectiveness

Assembly

Global omnichannel media agency Assembly has named Joel Coppersmith to a new role as Global Director of Measurement & Effectiveness. Throughout his more than 3-year tenure at Assembly, Joel has worked alongside stakeholders across the agency to define and evolve our approach to measurement, and key to this new remit will be standardizing measurement and effectiveness strategy globally while staying agile to the change in the media and measurement landscape. There is more pressure than ever on CMOs and marketing leaders to drive performance, which has in turn increased the accountability of Marketing to deliver change and growth across businesses effectively. But with disparate media platforms, emerging media formats both on and offline, and changing privacy regulations, it’s a complex challenge – one Assembly is well positioned to solve. “We can offer clients answers to questions around the efficacy of their investment and the role their media budget is playing in delivering their brand and business objectives. Our focus is on equipping clients with strong, compelling arguments that they can use internally to explain the role that Marketing is playing and the value it's driving,” said Joel Coppersmith, Global Director of Measurement & Effectiveness. Assembly has dedicated time and investment towards bringing our measurement strategy to life across the agency, with Joel leading a significant effort to upskill and transform talent’s knowledge of the measurement landscape to have more informed, solution-oriented conversations with clients. And given the current economic climate, measurement is of even greater importance for marketers. Joel added, “With the challenging economic reality, paired with the disruptions to the online tracking environment via legislation and consumer pressure, there is a lot of uncertainty for businesses – this makes the need to prove the value of delivery even more crucial, making its way to the top of brands’ priority lists.” “The ‘Effectiveness’ part of the role is the crux of what we’re about. It’s about understanding why and how Performance and Brand media impacts consumer behavior, and how that drives growth for a business,” said Coppersmith. Assembly Managing Director of Europe, Kate O’Mahony, added, “Joel represents the very best of Assembly: embracing change, and driving progressive growth, which is how we think about our measurement and effectiveness strategy for clients. With Joel dedicated to this charge, we can help our clients and teams break through the complexities and ensure their marketing programs are adding the value to their businesses that they should be.” About Assembly: Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

November 08, 2022 04:00 AM Eastern Standard Time

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