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Scalenut powers organic content for businesses via AI platform as it raises $3.1M funding round

Scalenut

Businesses know that content is king when charming customers but as channels and types of content have exponentially grown, it will be important to know which content is winning customers. AI-powered SEO and content marketing platform Scalenut is prevailing through its AI-generated organic content for SMBs and mid-market businesses with 100,000 users signed up in just a few months since going live this year. As it scales the platform and expands into new geographies, Scalenut is today announcing a $3.1M seed plus funding round led by Saama Capital & Amit Singhal (Former Senior VP of Google and Head of Google Search). The company had previously raised $400,000 in seed funding led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal, and other leading angel investors. In early 2022, they launched their SaaS platform for public use, and in the past six months, they have seen 10X revenue growth. Scalenut, focusing primarily on the US and the UK markets, helps businesses and brands plan, research and create content in 1/5th the time it normally takes. In addition, it reduces costs by 90% and significantly scales up content production. Scalenut’s Co-founder Mayank Jain said, “The pandemic spurred rapid digitization across businesses, with a greater emphasis being placed on digital marketing. However, after spending a huge amount of money on paid advertising for growth, they realized that it is not sustainable in the long run and therefore, there has been an increased focus on organic marketing to grow sustainably.” He added “In order to increase organic growth, SEO and content marketing teams juggle multiple tools for sound SEO research, content creation, optimization, and performance measurement. Not only is it inefficient, but it also leads to siloed team efforts based on broken insights and incomplete strategy. This is why most businesses struggle to scale content marketing successfully.” Scalenut’s AI platform brings everything needed by them to one place so they can strategize and scale easily and at a pace that helps them achieve business goals. “With Scalenut, we aim to empower the SEO and content teams to put the paddle on their organic marketing efforts from a single platform and help businesses grow sustainably,” said Mayank Jain. As per a Databox study, almost 20% of marketers get more than 60% of their traffic from search engines i.e. organic traffic, and 71% of the marketers said that creating new content is their most important tactic for growing their organic traffic. Commenting on the successful closing of the funding round, Mayank Jain commented, “This funding is to continue building the platform, hiring talent, and expanding to new geographies. We have set our sights on solving a massive problem that marketers across the world face today. The opportunity in the market and our progress so far excites us to work harder and make a dent in this domain”. “Businesses associated with us have witnessed 3x growth in their organic traffic in just 3-4 months. Not only have we seen 10x growth in revenue in the last six months, but we are also trending at a seven-digit revenue run rate right now. We are in a hyper-growth stage and are on track to meet our major revenue milestones.” Talking about investing in Scalenut, Ash Lilani, managing partner at Saama Capital said, “With content consumption increasing worldwide, content is a key driver for business growth. One common problem that businesses face to power up their organic marketing is scaling content meaningfully. There is no easy way to scale content and Scalenut is solving precisely that with its robust AI platform. This is a big value add. Since launching its SaaS platform in Jan 2022, Scalenut has seen good traction with over 100,000 registered users. We were quite impressed seeing the product team has built and the market response they have got.” Amit Singhal, Former Senior VP of Google and Head of Google Search, said “There is no one better than Scalenut to help businesses scale organic traffic. With deep domain expertise and passion to help businesses grow sustainably, I am super excited to be part of the team. Their recent growth has validated our belief and I am super excited for what’s in the store.” About Scalenut Scalenut was founded by Mayank Jain, Gaurav Goyal, and Saurabh Wadhawan. In early 2022, they launched their AI-powered SEO and content marketing platform for public use. The SaaS platform helps SMBs and mid-market businesses to scale content and grow sustainably through organic marketing. Other than thousands of SMBs across the world, Scalenut also counts leading enterprises like Snapdeal, PharmEasy, Foyr, Hubilo, and Mosaic Wellness as its clients. Learn more about Scalenut here: www.scalenut.com Contact Details Scalenut Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.scalenut.com/

August 26, 2022 10:24 AM Eastern Daylight Time

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DistroTV Expands Distribution, Now Streaming Free on VIZIO Smart TVs

DistroTV

DistroTV, the nation’s largest, independent, free, ad-supported streaming TV (FAST) app, today announced that it is expanding its content offerings to VIZIO (NYSE: VZIO). Now millions of VIZIO users can stream DistroTV’s impressive and diverse content lineup — 270 channels and growing, plus thousands of hours of VOD content — for free, anytime on the VIZIO Smart TV platform. DistroTV features more than 270 multicultural channels and is growing, with everything from news, sports, movies, music & entertainment, and lifestyle content. This includes original content and new channel offerings that cater to English, Southeast Asian / Indian and Spanish-speaking audiences, as well as a recently released channel bundle that targets the African community. Available to stream for free in more than 60 markets through its apps on streaming devices and smart TVs, as well as worldwide on the web through distro.tv, the platform truly features something for every viewer. With no registration, sign-up, or fees required. DistroTV’s comprehensive streaming library includes: An impressive wave of new channels available to stream for free that appeal to DistroTV’s core US, UK, and Canadian audiences, which includes a total of: 45 sports channels, with the most diverse collection of live & linear mainstream sports, combat sports, niche sports and outdoors channels, like Stadium, beIN SPORTS Xtra, Swerve Sports, IMPACT Wrestling Channel, FightNetwork, Wired2Fish, ACL Cornhole, MotoAmerica TV and FuelTV. Broad array of diverse movies & entertainment channels including CineLife by Magnolia Pictures, Kweli TV, Watch It Scream, FrightFlix, Bowery Classics, Dark Matter, CinePride and many more. 13 documentary channels, including Goalcast, Magellan TV, Beautiful Planet, and True History. Notable new additions to the entertainment, lifestyle & food category, including AXS TV Now, Trace Urban, Bite, Planet Eat, and GustoTV. A total of 21 Spanish-language channels available in North America, such as Estrella, beIN Sports XTRA Ñ, Top Cine, Canela.TV, Trace Latina, Casa Comedy and Spanglish and more Spanish language entertainment, movie, documentaries, news and sports channels. 36 live streaming DistroTV Desi South Asian news, entertainment, and music channels featuring WION, TimesNow, Mastiii, Epic, MirrorNow, BritAsia and much more. African channel bundle, DistroTV Africa, featuring 11 entertainment and music-oriented channels available to stream for free. Providing audiences in the U.S. and Canada with home screen access to must-have apps like Apple TV+, BET+, Disney+, HBO Max, Hulu, FuboTV, Netflix, Paramount+, Peacock, Prime Video and YouTube TV, VIZIO users now have round-the-clock access to DistroTV. VIZIO and DistroTV are aligned in their missions to provide content and access for everyone; including movies and syndicated TV shows in the sports, kids and family, news, lifestyle, gaming, and music categories, and more. “We are thrilled to join the VIZIO family, particularly at a time when we are continuing to grow our viewership and channel content at a rapid pace,” said Navdeep Saini, co-founder and CEO of DistroScale, parent company of DistroTV. “By expanding our distribution via VIZIO Smart TVs, we can continue to provide audiences with the content they crave, and all while maintaining our FAST no-sign up, credit card, or email required model.” “VIZIO appreciates DistroTV’s dedication to building personalized experiences for today’s streaming audience,” said Chris Tanquary, Senior Director of Business Development at VIZIO. “VIZIO strives to be a place where viewers have endless entertainment options across all categories and genres, so, there is something for everyone.” About DistroTV DistroTV is the largest, independent, free, ad-supported streaming television service on the market. Launched in 2019 by parent company DistroScale, the platform caters to a multicultural, rapidly expanding, globally-minded audience of passionate viewers. Satisfying the growing demand for premium video content in multiple languages, DistroTV delivers premium video content from producers globally across North America, the UK, Bollywood, Latin America, China, Southeast Asia, and growing. With more than 270 channels plus thousands of Video on Demand (VOD) shows, DistroTV cultivates content that covers a broad spectrum of topics to connect with people’s passion points around Entertainment, Lifestyle, Sports, News, Documentaries and International Content in live, linear and video-on-demand formats. DistroTV is available to stream for free on the web, as well as through Roku, Amazon Fire TV, Apple TV, and major smart TV platforms including VIZIO. About DistroScale DistroTV is the first direct-to-consumer offering from DistroScale, a technology company founded in 2013 and known for providing a global clientele of thousands of media properties with the industry’s most comprehensive video platform for web, apps, and streaming. DistroScale is an all-in-one solution providing infrastructure, content delivery, curation, analytics and a full suite of monetization options. Video enabled by DistroScale reaches more than 250 million visitors per month. The company is headquartered in San Francisco, CA. To become a DistroTV viewer, visit www.distro.tv. More information on DistroScale & DistroTV is available at www.distroscale.com. About VIZIO Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful operating system. We also offer a portfolio of innovative sound bars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to connect with the right audience. For more information, visit VIZIO.com and follow VIZIO on Facebook, Twitter, and Instagram. Contact Details DistroScale, Inc. DistroScale PR press@distroscale.com VIZIO - Fabric Media Melissa Hourigan +1 720-608-1919 melissa@fabricmedia.net Company Website https://www.distro.tv

August 26, 2022 10:00 AM Eastern Daylight Time

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Minuteman Press Franchise in Swindon, England Reopens Doors After Flooding and Fire

Minuteman Press International Inc

Minuteman Press in Swindon, England has reopened its physical location at 19-21 Newport Street (Ground Floor – Newport House). After suffering water damage from flooding in July of 2021 and electrical fire damage in October of 2021, owner James Beckwith and his team continued to operate and serve clients as repairs were being made. James shares, “The community has been fantastic, we officially remained open the whole time taking orders from the website and emails, as well as keeping our phone lines open. We have had nothing but positive comments and folks telling us they are so happy we are back open. Some customers have commented that though they had to go elsewhere for a time, the quality of the print and the quality of the service just didn’t compare to what they received when working with us.” During this critical time and leading to the reopening of their facility, James was grateful to be part of the Minuteman Press franchise family, who stepped in and provided crucial support in many areas. James says, “Mark Jones (UK South Regional VP) and Richard Myers (local field rep) and Duncan Diesel (at MPIHQ) have been invaluable to us. I routinely spoke with Duncan on equipment decisions when ours was being replaced as well as marketing ideas and technical help with Minuteman Press FLEX software and the new website. Richard has been out to see us during the time we had no premises to work up a plan once we were back open and he has been out since opening to assist with production processes and marketing ideas. Mark Jones was always at the end of the phone if we needed advice on anything. He was very key in us making the decision to stay in our current premises when we were investigating moving locations.” Being part of the Minuteman Press system also enabled James to receive vital support from choice vendors like Xerox. James states, “I want to particularly give a shout out to Xerox. They were amazing throughout the entire process. The Xerox kit was always the most expensive shop item and there were lots of negotiations on price to replace the two Versants that were damaged. They ultimately gave us the opportunity to acquire the Xerox Iridesse and offline booklet maker to match the requirements from the two previous Versants while keeping the insurance company happy on cost. Xerox also gave me near free reign of their Uxbridge HQ where I was allowed to run one particular job on their presses every month for six or seven months.” Today, with the repairs finished, new equipment in place and new signage installed, James is excited about the upgrades that have been made to the business. He says, “Our offices and production area have been refurbished, and we can now provide more services than before.” James continues, “We now have totally new kit, and because it is so versatile, we can offer more options than before, with an even faster turnaround. The new Xerox Iridesse is a full production press allowing us more and faster capabilities as well as improved image quality over our previous presses.” He adds, “Even our booklet-making capacity has improved. Whereas before, making a large number of booklets could take several hours, we can now produce up to 3,000 booklets in an hour.” James further explains the benefits of the new equipment installed at Minuteman Press in Swindon: “The Iridesse is absolutely amazing. The image quality is second to none. The job that I would run at Xerox HQ was a monthly magazine run for a local village. 1050 copies, ranging from 20 – 32 pages each month. On our Versants, the job would take 6 – 8 hours. Now the entire job takes us about 2 hours!” We were able to update our Duplo 615 to the 618 and that piece of kit is a dream. Touch screen, easy to configure and very dependable. We replaced our SureColour T5200 with the same model, however now we have the large format scanner which was one area we were sorely lacking. Customers would routinely come in with paper plans looking to get copies or scans and we would have to turn them away, now we can handle the full job for them. We replaced our HP Latex 330 with the Latex 335 that has the Print & Cut feature. We couldn’t be happier with the decision. We are still getting our feet wet with the Print & Cut, but so far we are producing work on all the new kit.” Minuteman Press in Swindon also plans to re-add dye sublimation and add a self-service area for walk-in customers who need a simple print job. James says, “This is really ideal if someone wants a return label printed, for example. We always offered this kind of service for customers, but soon they will be able to do it on a DIY basis.” James concludes, “We are happy to be back in our new and improved facility, and we are excited to continue to welcome back our clients. We are so thankful for them and all of the help we’ve received from our community and MPIHQ, and now we are ready to serve our clients better than ever before.” For more information about Minuteman Press in Swindon, visit https://minuteman.com/uk/locations/england/swindon/ To learn more about #1 rated Minuteman Press franchise opportunities and to see Minuteman Press franchise reviews, visit https://minutemanpressfranchise.co.uk or https://minutemanpressfranchise.com Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

August 26, 2022 05:00 AM Eastern Daylight Time

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Tips on Navigating the Back-to-School Season

YourUpdateTV

A new school year brings the return of many emotions – excitement, happiness, and of course, a little stress. Siri Daly is partnering with Juicy Juice and recently participated in a nationwide satellite media tour to share her tips for conquering the organized chaos of back-to-school mornings. A video accompanying this announcement is available at: https://youtu.be/SeVtdSpQXLk With the school year just kicking-off, it’s inevitable for parents to be running around the house in the morning, scrambling to get the kids ready for school and out the door. Siri’s advice? Plan, plan, plan. Planning out outfits, schedules, and of course, lunches, helps to create a sense of calm in the morning. When it comes to packing those lunches, Siri suggests switching things up and asking the kids what they want to eat. If they ask for something specific, they’re more likely to eat it once at school – even if it’s leftovers from the night before! To help parents with lunches, Siri has created lunchbox ideas to add into the monthly rotation that are budget-friendly, well-balanced, and delicious enough that kids look forward to eating them each day. The lunchbox ideas call for simple staples and Juicy Juice 100% juice – an easy choice for mom and kids with a variety of flavors, no added sugar, no high fructose corn syrup and no artificial sweeteners. Here’s a taste of Siri’s kid-friendly lunches that can be prepped the night before to move through mornings with ease: PB&J Roll-ups+ Pretzels + Grapes + Juicy Juice 100% Juice, Fruit Punch Cheesy Egg Bites + Cherry Tomatoes + Tortilla Chips + Juicy Juice 100% Juice, Grape Cheese & Salami Kabob + Crackers + Cucumbers + Yogurt + Juicy Juice 100% Juice, Berry Juicy Juice is also giving parents the chance to win money for back-to-school supplies and groceries to make Siri’s lunchbox ideas. Each week for four weeks, one grand prize winner will win a $1,000 gift card and 10 others will win a $100 gift card. Juicy Juice will share a weekly post on Facebook, Instagram and Twitter asking followers to answer a question about their back-to-school moments. To enter, parents must follow @JuicyJuiceUSA, either post a photo or comment on Juice Juice’s weekly post in response to the prompt and include the following hashtags: #SIRIouslyRealBTS and #Sweepstakes. Parents can go to JuicyJuice.com/backtoschool to download and print the lunchbox calendar and learn more about the SIRIously Real Back-to-School Sweepstakes. About Siri Daly: Siri Daly is quickly leaving her mark on the entertainment-lifestyle landscape. She is the founder of Siriously Delicious, a popular food blog that chronicles real-life cooking and a former Food Contributor on the TODAY show where she still regularly appears as a guest chef for cooking segments. In addition to Siri’s primary Instagram, Siriously Delicious, she also has a comedic Instagram account, Real Moms Wear Grey where she shares a personal take on being a mom. Siri’s first cookbook, Siriously Delicious: 100 Nutritious (and Not So Nutritious) Recipes for the Real Home Cook was published by Time, Inc. books in 2018. Siri, along with her husband, Carson Daly and their four children live in the greater New York area. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 25, 2022 02:04 PM Eastern Daylight Time

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How Will Social Media Adapt to the Advertising Squeeze?

QYOU Media

ValueTheMarkets.com News Commentary - Total worldwide internet users numbered 5 billion in April 2022, with Statista data showing 4.65 billion people use social media as numbers continue to rise. But with advertising spending knocked lower, how are social media businesses adapting? This article discusses the issue with reference to Twitter (NASDAQ: TWTR), Snap (NYSE: SNAP), Microsoft (NASDAQ: MSFT) and QYOU Media (TSX: QYOU) (OTCQB: QYOUF). QYOU Media (TSX: QYOU) (OTCQB: QYOUF) operates as a media company, producing and distributing content created by social media influencers, artists and digital content creators on television networks, satellite television, over-the-top media and mobile platforms. The company also manages influencer marketing campaigns for major film studios and key household brands. QYOU Media’s most recent earnings, which covered the three-month period ended 31 March, showed that the company had grown revenue by an astronomical increase of 2,410% against the same period 12 months prior. The business expects that, even with advertising headwinds, each of the rest of its quarterly updates across the year ahead will show record revenues. That expectation comes as the company’s Chtrbox subsidiary, which is one of India’s leading creator-powered companies connecting brands and social media influencers, has announced the launch of a new division. The ChtrSocial division will focus on helping brands multiply their social audiences with modern creative methods, including micro-videos and personalized brand storytelling. QYOU Media says the operation will offer cost effective and scalable solutions to community building for brands, allowing brands to become digital creators themselves. It sounds like an attractive offering in an environment where many advertisers are cutting back on advertising spend, while also focusing more on social media. With QYOU Media’s wealth of experience in influencer marketing on-hand, ChtrSocial could be an exciting project. Twitter (NASDAQ: TWTR), which was cofounded by Jack Dorsey, provides online social networking and microblogging service, offering users the ability to follow other users' activity, read and post tweets. It might be one of the planet’s major players when it comes to social media, but the business has had a rocky ride over recent months. The company’s second quarter earnings saw average monetizable daily active usage rise by 16.6% on the same period in 2021. Even so, revenue dropped from $1.19bn to $1.18bn amid advertising headwinds. However, the company also blamed the drop on instability associated with Elon Musk’s $44bn takeover bid. In fact, Twitter is now suing the enigmatic South African billionaire in an effort to force him to follow through on the accepted bid. Legal wrangling could hurt the business further, but Twitter is unlikely to let the matter drop as Musk’s bid, which equated to $54.20 per share, represents a premium on the current share value. These difficulties may have contributed to the decision to increase the Twitter Blue service’s monthly price, which is climbing from $2.99 to $4.99 for new subscribers. However, subscription and other revenue decreased in the company’s most recent quarter, falling by 27% to $101m. This decline, coupled with the miniscule contribution from subscription revenue compared to ad revenue, calls into question the company’s capacity to deal with slowing ad revenues. With advertising revenue likely to dip, other industry peers also seem to be on the lookout for new or enhanced revenue streams. Snap (NYSE: SNAP) is one company trying out the subscription model for size. The business provides technology and social media services, developing mobile camera application products and services that allow users to send and receive photos, drawings, text and videos. The company, which runs the Snapchat platform, has changed its executive team amid advertising troubles but is having some success with new monetization efforts. The business is offering users a ‘premium’ service in the form of Snapchat+, available for $3.99 a month. It has seen some success, with Snap confirming that it had brought in more than 1 million subscribers less than six weeks after launch. Even without the potentially major impact of this subscription service, Snap reported revenue growth of 13% in its most recent earnings update. In its current state, this contribution is minor compared to the company’s overall revenue of more than $1bn in its second quarter, but the company will be hoping it is the springboard to further growth. CEO Evan Spiegel has hinted there could be further changes, stating the company is aiming to cultivate “new sources of revenue to help diversify our topline growth”. But when it comes to social media subscriptions, there is one offering which leads the way. Headed by Satya Nadella, Microsoft (NASDAQ: MSFT) offers applications, extra cloud storage, and advanced security solutions, serving customers worldwide. It might not be the first company you associate with social media, but the software giant’s business networking oriented social media offering, LinkedIn, looks to have been going from strength to strength. Microsoft acquired LinkedIn for $26.2bn in 2016, with the aim to grow the site and integrate software such as Office 365. Since then, it has achieved significant growth and become something of a money spinner. In the company’s most recent earnings, which covered the three-month period ended 30 June 2022, LinkedIn revenue jumped by 26% compared to the same period a year prior. This increase came even as Microsoft’s platform was impacted by a general downturn in advertising spend. The company has long operated a premium subscription service for users, which allows them to access in-depth statistics about their profiles, better visibility in messaging and access to training courses. Microsoft is also pushing ahead with integration of LinkedIn with its huge library of software applications, with one of the latest updates including integration with video chat software Teams. The software giant will be hoping that its multiple revenue streams and powerful synergy with other applications will mean that LinkedIn can continue to rake in the revenue despite an advertising slowdown. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. 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ValueTheMarkets do not hold any position in the stock(s) and/or financial instrument(s) mentioned in the above piece. ValueTheMarkets have been paid to produce this piece by the company or companies mentioned above. Digitonic Ltd, the owner of valuethemarkets.com, has been paid for the production of this piece by the company or companies mentioned above. Contact Details ValueTheMarkets ValueTheMarkets +44 141 530 4080 editor@valuethemarkets.com Company Website https://www.valuethemarkets.com

August 22, 2022 11:00 AM Eastern Daylight Time

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WiMi Built the Next Generation of XR to Enter the Business Market As the Metaverse Continues to Grow

WiMi Hologram Cloud Inc.

The Metaverse, a digitized virtual reality realm, is gaining popularity. The buzzword “Metaverse” was coined by sci-fi author Neal Stephenson in his novel Snow Crash in 1992. Its popularity is due to Facebook's decision to rename "Meta." The Metaverse is Not Far Away What is the Metaverse? We may picture it as a new interconnected platform. Ordinary video game players can only see what they are playing through a 2D flat screen on a mobile phone or computer. In contrast, the Metaverse can create a 3D space where players can access an immersive gaming experience. This is the charm of the Metaverse: people can switch between virtual and reality seamlessly. So how can we enter the Metaverse space? Major tech companies are now actively developing their ultimate solution, which is XR. XR is the next-generation mobile computing platform that combines real and virtual worlds, including VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). It is the key to the Metaverse, which can create immersive experiences. While XR has been applied in gaming and socializing for decades, it remained insipid until the technological advances and social changes brought about by the epidemic, which promoted the development of the Metaverse and inspired tens of billions of dollars of investment. It also made people believe that the Metaverse is the future and the next battlefield of the Internet. The XR market has been booming with great potential in recent years. The global VR industry size is expected to grow at an average annual rate of about 54% during the five years from 2020-2024, with VR growing at about 45% and AR growing at about 66%, both with a market share of RMB 240 billion in 2024, according to International Data Corporation (IDC). WiMi’s XR Opens Gate to the Metaverse It is sensible that the Metaverse will bring a new era for humanity in the coming years. WiMi Hologram Cloud (NASDAQ: WIMI) is devoting itself to developing Metaverse technology and has become an active player in this field. It is understood that the core team of WiMi has been engaged in the XR field for years. WiMi also established the Metaverse division to seize the golden opportunity and to design and produce industry benchmark XR products and experiences in software, content, system, SDK tools, and hardware for customers. After years of development, WiMi has become a leading XR builder in the industry and has established a relatively complete technology R&D system, content production and reserve system, and commercialization system. It has a robust XR technology research and development ecosystem. It has built an XR value industry chain with great potential for expansion. WiMi focuses on professional fields in Metaverse applications such as home entertainment, light field cinema, performing arts system, commercial publishing system, advertising display system, etc. In addition, WiMi has established a comprehensive XR content library compared to its peers. With 195 patents on technologies related to image processing and display, model input/output, 3D modeling, and 325 software copyrights, WiMi has produced over 4,600 high-quality, high-fidelity XR contents. In terms of the number of XR patents and software copyrights, WiMi is in the first tier of the industry. From the whole industry's perspective, XR technology commercialization has gone through the market education phase and gradually transitioned to the high-speed development period. Metaverse is a track with high market potential for WiMi. Based on the market trend and its experience, WiMi is firmly committed to a long-term development strategy and continues to improve brand awareness through the business market. WiMi is experienced in the market and can provide hardware and software solutions for the whole industry chain, empowering large enterprises and customers in the office, socializing, advertising, financing, and other fields, helping enterprises and customers reduce costs and increase efficiency. And next, WiMi will combine the advantages of 5G large bandwidth transmission, boost R&D and accumulate more service experience. Closing Remarks In 2022, the metaverse market is in full swing, with many tech companies scrambling to get in. Giants are entering the market, with Qualcomm launching a new generation of XR chips and Tencent setting up an XR division. More than 500 companies have reportedly joined the metaverse market. McKinsey believes the metaverse market will reach $5 trillion by 2030. This vast market share is unprecedented for all the major tech giants. About WIMI Hologram Cloud WiMi Hologram Cloud, Inc. (NASDAQ: WIMI), whose commercial operations began in 2015, is a holographic cloud comprehensive technical solution provider that focuses on professional areas including holographic AR automotive HUD software, 3D holographic pulse LiDAR, head-mounted light field holographic equipment, holographic semiconductor, holographic cloud software, holographic car navigation and others. Its services and holographic AR technologies include holographic AR automotive application, 3D holographic pulse LiDAR technology, holographic vision semiconductor technology, holographic software development, holographic AR advertising technology, holographic AR entertainment technology, holographic ARSDK payment, interactive holographic communication and other holographic AR technologies. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details WIMI Hologram Cloud Inc. pr@wimiar.com Company Website http://www.wimiar.com/en/

August 19, 2022 11:00 AM Eastern Daylight Time

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The Streaming Stocks Capitalizing on the Gaming Boom

QYOU Media

ValueTheMarkets.com News Commentary - With so much money on offer, it’s no wonder that the streaming specialists who already dominate the film and TV entertainment market are so keen to start benefitting from the growth of gaming. This article discusses this issue with reference to Netflix (NASDAQ: NFLX), Walt Disney Co (NYSE: DIS), Apple (NASDAQ: AAPL) and QYOU Media (TSXV: QYOU) (OTCQB: QYOUF). QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) is currently focused on building a media brand that appeals to young Indians through its influencer-led TV and video-on-demand content. The company makes money from ad sales on its channels and through social media-based influencer marketing campaigns. Having already launched three new channels in 2022 and achieved the fastest channel growth in 2021 with its flagship Hindi-language offering, the business is achieving considerable growth. Now, the company has announced that it’s increasing its presence on Indian connected TV and digital platforms with the launch of a new channel – Q GameX. The reasoning behind this move is clear. This year the gaming industry is expected to surpass $208bn in revenue and statistics suggest that the number of gamers around the world will exceed three billion people. India is expected to be home to 450 million online gamers by 2023, putting it behind only China in terms of the number of users. Alongside this anticipated growth in audience is growth in the industry, with India’s gaming industry expected to reach $5bn by 2025, mainly driven by a rapidly increasing young population with higher disposable income. The new channel, Q GameX, will stream gameplay matches and battlegrounds while taking viewers through some interesting insights on consoles and gaming equipment, unboxing experiences, tips and tricks and much more. The company’s ultimate aim is to engage with digitally savvy young adults and monetize their viewership by working with brands and advertisers. QYOU ’s attitude to programming is similar to its other channels. The business will leverage content from a wide array of top social media influencers and digital content creators, serving it to a highly engaged audience 24/7. The channel, which is scheduled to launch in September 2022, will target the 18–35-year-old demographic. The Q India COO and leader of connected TV platform efforts, Krishna Menon, commented: “We are executing on our goal this year of becoming a leading provider of genre-based channels to audiences adopting Connected TVs as a primary destination for their viewing time". “Our unique and socially connected content style is perfectly aligned with what this audience is looking for. We expect more channel launches to be announced this year and of course, we believe that Q GameX can be a big winner on these platforms.” Netflix (NASDAQ: NFLX) is another business looking to take advantage of the popularity of gaming. The streaming service giant was founded in 1997 and originally made its name as a movie rental service before becoming the biggest name in streaming. Now, the company is turning its attention to the world of gaming. The move started with the company’s ‘choose your own adventure’ style on-off episode of Black Mirror, titled Bandersnatch, which was released in December 2018. The interactive show allowed users to make choices and change the narrative, allowing them to experience different plots and endings. This was Netflix dipping its toes in, but appears to have been a sign of things to come. After launching a series of mobile games in November 2021, the company has been consistently releasing new game content. It has currently built up a portfolio of more than 20 titles. The company’s emphasis is on accessibility for all users, with the goal being increased engagement from subscribers. To this end, it has acquired several development studios and claims to have a strong pipeline of new releases for the next couple of years. Walt Disney Co (NYSE: DIS) is another entertainment giant which has an eye on the gaming space. The company has a long history of engaging with gaming, with releases coming in the form of numerous movie tie-in titles and standalone efforts featuring famous characters such as Disney Infinity and Epic Mickey. September will see a major new release for the company with copies of Disney Dreamlight Valley hitting the physical and virtual shelves in early access form. This title, which is available across all major console platforms, is free to play and will allow gamers to solve mysteries, embark on quests and build their own village, all while accompanied by Disney’s famous roster of characters. Back in 2020, it was reported that the company was looking to team up with game studios in order to increase the number of titles featuring Disney-owned intellectual properties. With enormous properties like Star Wars, The Simpsons, The Marvel Cinematic Universe and much more besides in its back pocket, Disney is well-placed to benefit from a big push into the gaming industry. Another business with one eye on streaming and another on gaming is Apple (NASDAQ: AAPL). The company hasn’t always been the friendliest to gamers, with macOS still limiting the titles that users can access compared to the wealth of gaming riches available to PC users. Additionally, the company designed the now largely forgotten PiPP!N console in the mid-1990s. This console performed poorly as it tried to compete in a saturated market full of more warmly received competitors. However, recent years have seen the company attempt to embrace the gaming market more and more, with the most significant move being the launch of Apple Arcade in September 2019. This is a subscription-based service that offers gamers access to a range of titles without advertising, in-game transactions, data tracking, or the need for a constant internet connection. A report released by JPMorgan analyst Samik Chatterjee estimated that the platform will be pulling in revenues of around $1.2bn by 2026, compared to around $7bn from the Apple Music streaming service. Combined, the Apple Store, Apple TV+, Apple Music and Arcade reported revenue of $19.82bn in the three months ended 31 March, though Apple has not released a breakdown of which service produced what. Apple’s offering is minor and focused on mobile titles at the moment, but the company is more than capable of backing a more significant push into the gaming market. ValueTheMarkets.com News Commentary IMPORTANT NOTICE AND DISCLAIMER PAID ADVERTISEMENT This communication is a paid advertisement. ValueTheMarkets is a trading name of Digitonic Ltd, and its owners, directors, officers, employees, affiliates, agents and assigns (collectively the Publisher) is often paid by one or more of the profiled companies or a third party to disseminate these types of communications. In this case, the Publisher has been compensated by QYou Media Inc. to conduct investor awareness advertising and marketing and has paid the Publisher the equivalent of one hundred and ninety thousand US Dollars to produce and disseminate this and other similar articles and certain related banner advertisements. 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August 17, 2022 11:00 AM Eastern Daylight Time

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Fullintel Appoints Angela Dwyer as Head of Insights

Fullintel, LLC

Fullintel, a leading media monitoring and media intelligence service, is proud to announce it has appointed Angela Dwyer, a leader in the global PR measurement industry, as its new Head of Insights. A former senior vice-president at NYC-based PR agency Lippe Taylor and senior project manager at PRIME Research (now Cision), Angela has spent years developing and implementing advanced media metrics – such as the Hypatia Gravity Score – to help improve the effectiveness of PR campaigns and media outreach. She’s also actively involved in the Institute for Public Relations (IPR) and International Public Relations Research Conference (IPRRC). Building on Fullintel’s Award-Winning Media Measurement Foundation “Fullintel has mastered a cost-effective, human-curated media monitoring approach,” explains Dwyer, “along with a great analysis foundation in terms of Fullintel’s Media Impact Score and PredictiveAI™ crisis module. I want to continue adding to that by customizing the approach for each client based on a range of factors, such as drivers of recall, predictors of how someone might think about your brand, or even different audience drivers depending on the client’s goal.” Angela’s addition builds on Fullintel’s growing momentum in the PR measurement industry, culminating in the company winning Gold, Silver, and Bronze awards at the 2021 AMEC Awards for media measurement. “Angela is one of the most talented senior members of the global measurement community, period. We’re extremely proud to have her join our team,” said Fullintel President Andrew Koeck. “We look forward to providing our clients across healthcare, tourism, retail, aviation, and other industries with even more impactful and actionable insights, based on our ever-evolving measurement program and new products such as PredictiveAI.” Improving Measurement Standards For Communicators Angela is a regular on several industry committees and boards, including the International Public Relations Measurement Commission. She’s also set to join other media measurement experts in hosting the Institute of Public Relations (IPR) Master Class, a strategic playbook for communicators featuring eight live and interactive sessions from Sept. 19, 2022 to April 18, 2023. About Fullintel: Fullintel combines best-in-class technology with expert content curation to deliver the most relevant, cost optimized media monitoring, daily news briefs, and media analysis possible. Our analysts curate print, online, social media, broadcast, and influencer opinions in real time compiled by technology, supplemented and verified by humans. Where technology alone fails, your dedicated analyst has you covered. Fullintel has offices in Cambridge, Mass., Ottawa, Ont. and Nagercoil, India. Contact Details Fullintel Samuel Chen +1 339-970-8005 schen@fullintel.com Company Website https://fullintel.com/

August 17, 2022 10:20 AM Eastern Daylight Time

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Goodway Group Recognized for Marketing Analytics Innovation in 5th Annual MarTech Breakthrough Awards Program

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, today announced that it has been selected as winner of the “Best Overall Marketing Analytics Solution” award in the fifth annual MarTech Breakthrough Awards. The program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Goodway Group has previously won two MarTech Breakthrough awards - “Best Data Visualization Solution” in 2020 and “Best Predictive Analytics Solution” in 2021. Goodway Group's analytics solution consists of Audience Design 2.0, which harnesses the power of first, second and third-party data to create custom targeting strategies to reach the right audience with the right message at the right time. The company’s data sources develop unique audiences for clients, including customer personas, propensity models, look-alike models, offline models, retargeting strategies and suppression models. “It’s an honor to receive just one MarTech Breakthrough award, but this being our third is incredibly special. We believe that our marketing analytics platform solves the modern-day marketer's challenges by leveraging technology to create scaled efficiency that empowers human talent,” said Jay Friedman, President at Goodway Group. “The complex technology has been intentionally built to deliver sophisticated targeting, efficient buying and advanced measurement for our clients. We will continue to improve the product to greatly enhance our client experience.” The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,950 nominations from over 18 different countries. “In today’s digital media landscape options are nearly endless. Being able to truly harness data to analyze the success or failure of campaigns is a crucial component marketers can't afford to be without,” said James Johnson, Managing Director at MarTech Breakthrough. “Goodway Group is able to deliver advanced media strategy to meet the needs of any brand marketer through the breakthrough Audience Design 2.0 data source, and we are thrilled to recognize the agency once again this year - this time for ‘Best Overall Marketing Analytics Solution.’” Passport One™, a new addition to Audience Design, is Goodway's access to a database that identifies a marketer's customers, enhances existing first-party data and creates new opportunities for closed-loop measurement. RealValue is an algorithmic suite that applies optimizations to amplify what's working and eliminate what's not. The suite uses machine learning to drive unmatched media performance through predictive modeling and impression evaluation, geographic insights and linear touch attribution. RealValue optimizes campaigns based on multiple dimensions while also protecting them from quality assurance issues. Additionally, Campaign Engine centralizes multi-platform, cross-channel campaigns and automates repetitive tasks. Campaign Engine works across multiple DSPs and paid search, social and programmatic. With Insights, Goodway Group account teams are empowered to harness data with the intent of crafting compelling, impactful stories for clients. It democratizes log-level data, making it a seamless process to generate actionable insights at scale. Lastly, SmartGuard protects campaigns from costly quality assurance issues, combats fraud and ensures brand safety. SmartGuard continually monitors campaigns with real-time alerts. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About MarTech Breakthrough Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

August 11, 2022 03:30 PM Eastern Daylight Time

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