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Standard Chartered Predicts Ethereum To Reach $8K, Coinbase To List Fantom Futures, KangaMoon Skyrockets 180%

Kangamoon

Standard Chartered has forecasted Ethereum to rise to $8K. Meanwhile, Coinbase has announced that it wants to list Fantom futures. Amid these developments, a new altcoin called KangaMoon (KANG) has surprised the crypto community, skyrocketing 180% during its presale. KangaMoon (KANG) Price Surge Gives Early Investors 180% ROI KangaMoon (KANG) has soared 180% from the beginning of its presale to its current price of $0.014 in Stage 4. Early supporters are also rejoicing due to the huge return on investment. Crypto analysts have predicted more gains in the coming weeks. They are foreseeing a potential 100x increase that could push the price of the KANG altcoin to $1. Let us look at the KangaMoon project and what makes it unique. Unlike other meme coins, KangaMoon is taking an innovative approach, blending community engagement and Play-to-Earn (P2E) mechanics. This project places more attention on its community, offering avenues for them to earn KANG tokens through social media challenges and active participation in shaping its trajectory. This unique SocialFi strategy fosters a strong sense of ownership and fuels sustained growth. According to KangaMoon's roadmap, the project will be listing its KANG token in Q2 2024. Investors looking for which crypto to buy can avail themselves of this opportunity to join the KangaMoon project before it is launched. Ethereum (ETH) Price To Reach $8K in 2024 Standard Chartered has issued a bullish prediction for Ethereum (ETH), foreseeing a potential surge to $8,000 by the end of 2024 and $14,000 by 2025. In their research note, analysts at the bank attributed this optimistic outlook to the expected approval of spot Ethereum exchange-traded funds (ETFs). They tagged this as a major catalyst for Ethereum's price trajectory. Also, Geoffrey Kendrick, Standard Chartered's head of forex and crypto research, mentioned the Decun upgrade as another catalyst for pushing Ethereum's price. Besides, the upgrade is expected to reduce transaction fees on the blockchain and could attract more developers and users. Standard Chartered's forecast even aligns with other bullish projections for Ethereum. Earlier in January, JPMorgan predicted that Ethereum could reach $5,000 by the end of the year. Fantom (FTM) Futures To Launch on Coinbase Coinbase International Exchange plans to launch Fantom (FTM) and THORChain perpetual futures trading. The report revealed that trading for FTM-PERP and RUNE-PERP markets is set to commence at 9:30 a.m. UTC on March 28, 2024. Interestingly, Fantom has reacted positively to the news, displaying a 56.8% price surge on the weekly chart. The altcoin rose from a weekly low of $0.759 to a peak of $1.22. In addition to the weekly gain, Fantom's price has also increased by 200.4% and 146.4% on the monthly and yearly price charts. The surge in Fantom's price coincides with the forthcoming launch of the Sonic upgrade, which is expected to launch in the spring. This upgrade will mark a major milestone for the Fantom network, promising enhanced innovation and efficiency. Conclusion Ethereum, KangaMoon, and Fantom are currently riding on bullish sentiment. With the long-awaited crypto bull run on the way, smart investors looking for which crypto to buy can consider KangaMoon, given its low price and meme coin utility. Meme coins are known to produce bullish price gains, and KangaMoon is no exception, as analysts have predicted a 100x rise to $1. Discover the Exciting Opportunities of the KangaMoon (KANG) Presale Today! Website: https://Kangamoon.com/ Join Our Telegram Community: https://t.me/Kangamoonofficial Integrating GameFi and Play To EarnEmbark on your quest for glory. Assemble your champions, engage in epic battles or bet on your favorite fighters to earn $KANG tokens and exclusive rewards. Gain control of rare NFTs, unlock exclusive content and build alliances with fellow gamers as you ascend the ranks and leaderboards. Contact Details Kangamoon marketing@kangamoon.com Company Website https://kangamoon.com/

March 29, 2024 04:36 AM Central Daylight Time

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Digitalbox CEO James Carter discusses 2023 challenges and strategies for growth

Digitalbox PLC

Digitalbox PLC (AIM:DBOX) CEO James Carter tells Proactive's Stephen Gunnion that 2023 marked the fifth consecutive year of profitability for the company despite facing significant challenges. Carter said Digitalbox encountered difficulties due to audience loss from key platform changes, particularly by Meta and Facebook, and was impacted by the broader economic downturn affecting the UK and global ad markets. Despite these setbacks, the team addressed key platform issues, enhancing audience engagement for its primary brands, Entertainment Daily and The Tab, in the fourth quarter. Strategic acquisitions, including TV Guide and a substantial social media following through a deal with Media Chain, have contributed positively, with notable audience growth and content amplification. The global ad market remained subdued throughout 2023, with Digitalbox observing a flat ad market and a decrease in the programmatic digital market by 10 to 20%. Moving into the first quarter of 2024, the company has seen encouraging performance, although the ad market challenges persist. Carter highlighted Digitalbox's resilience and growth in such a market, especially with The Tab increasing its average session values by 25%. He also discussed the ongoing adjustments with Facebook and Google's algorithms, impacting traffic and content distribution. Specific updates from Google and policy enforcement by Facebook have presented hurdles, but Digitalbox has managed to navigate these changes successfully. The acquisition of media assets from Media Chain has allowed Digitalbox to reach younger demographics and significantly increase audience sizes for Entertainment Daily and The Tab. Looking ahead, Digitalbox is focused on further developing its proprietary ad stack, Graphene, exploring new acquisition opportunities, and ensuring its brand portfolio is well-positioned to handle future platform changes. With £1.9 million in cash at the end of 2023, Carter said the company is prepared to leverage opportunities presented by the current economic climate. Contact Details Proactive UK Proactive UK +44 20 7989 0813 UKEditorial@proactiveinvestors.com

March 27, 2024 09:16 AM Eastern Daylight Time

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Adin Avertising Technology Announces AI-Based Approach to Digital Media Planning - Adin.Ai

Spark Metro PR

In an era marked by challenges in transparency and efficiency, Adin.Ai disrupts the traditional media planning sector by emerging as a beacon of innovation, transforming the landscape of media planning through its AI-based advertising intelligence platform. With unparalleled precision and strategy, Adin.Ai revolutionizes planning processes across TV and digital platforms. The Visionary Team Behind Adin.Ai's Success At the helm of Adin.Ai's ground-breaking platform is an esteemed team of industry pioneers, led by the renowned entrepreneur Serhat Gurcu, a five-time honoree on the Fortune 40 Under 40 list. Partnering with Gurcu is Prof. Altan Cakır, a luminary in data science and artificial intelligence. Together with other esteemed founding partners, including visionary 2 CTOs, a PhD holder, a rising star female co-founder in media, and another female co-founder who is one of the Fast Company Female Founders for 3 years in a row, Adin.Ai stands poised at the forefront of the industry. Innovative Technology Drives Enhanced Transparency Adin.Ai's integration of AI and blockchain technology ensures an unprecedented level of transactional transparency. Through Adin.trust, each transaction is securely recorded, instilling advertisers with the confidence needed to invest in their media planning strategies. Industry Recognition and Collaborative Ventures Fast Company's recognition of Adin.Ai on both its Most Innovative Companies and Startup 100 lists underscores the company's impact. Additionally, AWS lauds Adin.Ai's proactive adoption of emerging cloud and AI technologies, particularly its utilization of generative AI, a testament to Adin.Ai's commitment to staying at the forefront of technological advancements. The collaboration between Adin.Ai and AWS engineers has resulted in a unique amalgamation of different AWS modules, harmoniously working together to enhance Adin.Ai's capabilities. With AWS's validation of its technology and an upcoming collaboration with KPMG, Adin.Ai is primed to further its influence on global media transparency. Stellar Financial Performance Foreshadows Success In its Proof of Concept (POC) year, Adin.Ai generated an impressive revenue of 300K USD, setting a robust foundation for its future endeavors. Subsequently, in its first official year, the company achieved an Annual Recurring Revenue (ARR) of 2.4M USD, alongside a Monthly Recurring Revenue (MRR) of 200K USD. Notably, 70% of this revenue was generated in Turkey, a testament to Adin.Ai's resilience amid currency fluctuations. Additionally, the company reported 11 M USD Billings in its first year, indicating strong growth and market demand for its innovative solutions. Explosive Growth in Competitive Markets Adin.Ai's strategic focus on expansion across Europe and the UK has yielded exceptional results, with a staggering 700% growth compared to the previous year. This exponential growth underscores Adin.Ai's strong business model and the burgeoning demand for innovative AI solutions in media planning. Rapid Expansion and Global Ambitions With its remarkable revenue achievements and unprecedented growth rate, Adin.Ai is poised to emerge as the preeminent interface for advertisers worldwide. The company's sights are set on further expansion and solidifying its status as a USA-established company, with Istanbul serving as the operational hub for the Europe, UK, and EMEA region, and London as the headquarters for Europe. This strategic positioning, coupled with global acclaim, sets new benchmarks for excellence in the industry. Adin.Ai is strategically positioned to shape the future of advertising, where AI-based decisions redefine the landscape. Client Success Stories Adin.Ai's transformative impact is evident through the success stories of its clients. A FINTECH company from Spain achieved a remarkable 30% reduction in Cost Per Acquisition, while the largest private bank in Turkey witnessed a substantial 70% increase in Viewability. Additionally, a fashion company from the UK experienced a significant 64% boost in Return on Ad Spend (ROAS), and a gaming company from the Netherlands successfully mitigated display ad fraud by 52%. These results underscore Adin.Ai's commitment to driving tangible outcomes for its clients across diverse industries. Adin.Ai as the AI-Based Digital Advertising Platform for Enterprise Advertisers: Maximize Ad Return up to 5X; Minimize Effort up to 100X. With Adin.Ai, advertisers gain access to a cutting-edge platform that maximizes ad returns up to 5 times while minimizing effort up to 100 times. Our revolutionary AI-driven approach to digital media planning empowers advertisers to achieve unparalleled success in their campaigns. For further insights into Adin.Ai's journey and services, visit www.adin.ai Founders of the Company: Serhat Gürcü: LinkedIn Profile Prof. Altan Çakır: LinkedIn Profile Selin Ergin: LinkedIn Profile Halil Faruk Deniz: LinkedIn Profile Özgün Akın: LinkedIn Profile Seden Gürcü: LinkedIn Profile SOURCE: Adin.Ai Contact Details Adin.ai Seden Gurcu +90 533 476 96 49 Seden@adin.ai Company Website https://adin.ai/

March 26, 2024 11:08 AM Eastern Daylight Time

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Consumer Edge Expands Global Consumer Spending Data Coverage with CE Vision EUR

Consumer Edge

Consumer Edge (CE), the leading provider of global consumer data-driven insights, has expanded its data coverage in CE Vision to include European consumer transaction data for Spain, Germany, Italy, France, and Austria. This new data set, CE Vision EUR, expands the company’s coverage beyond the US and UK to five new countries, encompassing consumer transaction data such as credit, debit, direct debit, and direct transfer data covering 4.4K+ brands. “With CE Vision EUR, businesses can now track market share globally and conduct comparative analyses of market trends across both the US and Europe. Our expanded data set provides businesses with a more comprehensive understanding of consumer behavior and allows them to make more targeted responses to changes in dynamics,” said Bill Pecoriello, CEO of Consumer Edge. "The inclusion of European data in CE Vision marks a significant milestone for our organization, bolstering our continuous endeavor to provide world-class, actionable consumer insights.” CE Vision EUR datasets allow users to: Track market share globally across US and Europe: Monitor global market trends to better understand consumer behavior and make strategic adjustments. Expand competitive analysis capabilities across geographies: Enhance competitive analysis to better grasp competitors' strengths and weaknesses across regions, enabling stronger defense strategies and proactive tactics. Analyze and Monitor global market trends: Blend US, UK, and EU data for comprehensive global market insights, empowering strategic business decisions. CE Vision EUR is available in machine-readable file delivery for easy integration into existing tools. To learn more about CE Vision EUR, or to request a free trial, click here. About Consumer Edge Consumer Edge (CE) provides data-driven insights focused on the global consumer. Founded in 2009 by CEO Bill Pecoriello, CE is a data and insights as a service (IaaS) company delivering unparalleled views into global consumer spending behavior coupled with deep industry knowledge and analytical expertise. CE solutions provide key stakeholders across the corporate and investment landscapes with best-in-class tools to enable enhanced strategic decision-making. CE’s unique capabilities allow for actionable insights driven by near real-time market intelligence and benchmarking at the brand, sub-industry and industry levels. For more information visit consumer-edge.com. Contact Details Kite Hill PR for Consumer Edge +1 724-787-1565 ConsumerEdge@kitehillpr.com Company Website https://consumer-edge.com/

March 26, 2024 09:00 AM Eastern Daylight Time

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NAVEX 2024 Global Incident Management Benchmark Study Reveals Significant Third-Party Reporting to Companies

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, has released its 2024 Whistleblowing & Incident Management Benchmark Report. The annual benchmark report offers valuable insights into workplace culture, analyzing trends from 1.86 million global reports spanning thousands of organizations that together employ more than 50 million employees. Amid a record number of tips to the SEC and a burgeoning DOJ whistleblowing program, NAVEX’s comprehensive analysis sheds a critical light on the state of workplace environments worldwide, guiding organizations toward program improvement. "NAVEX remains the gold standard in risk and compliance data analytics, continually innovating our benchmarks to enhance corporate compliance programs and offer business leaders insights into the trending risk areas for their organizations," says NAVEX Chief Risk and Compliance Officer Carrie Penman. "This year's report introduces crucial third-party reporting insights, highlighting an organization’s need to adopt internal and external reporting avenues to bolster integrity, foster accountability and equip the organization to tackle emerging challenges effectively.” This year’s analysis of the data revealed several key themes and notable findings, including: Report volume and case substantiation reach milestones. Internal reporting programs saw a record level of use as measured by NAVEX’s Reports per 100 Employees metric. In addition, the Substantiation Rate metric reached an all-time high, meaning more reports were received and more were found to be true. Report volume, and the substantiation rates of the reports received, are two of the most highly watched metrics in the annual NAVEX publication. To see both reach the highest levels ever is good news. For those with trusted and effective internal reporting programs, this added up to greater visibility into the trends of risk, ethics and culture playing out in their organizations’ operations – real-time intelligence to inform business decision-making. In 2023, organizations received a median 1.57 Reports per 100 Employees across their internal reporting systems, exceeding the previous record of 1.47 set in 2022. More organizations (23%) received five or more Reports per 100 Employees, making this population the largest in the NAVEX data set. And while year-over-year values fluctuated, every size of organization – from the smallest companies to enterprises with over 100,000 employees – has seen report volumes rise comparing 2021 and 2023. At 45%, the overall median share of substantiated or founded reports in 2023 reached an 11-year high. Third parties more likely to report business integrity and financial misconduct issues. In a first for this report, NAVEX analyzed its database by both employees and third-party reporters. Its analysis shows these two groups are distinct across several metrics, highlighting the insight organizations see by promoting their reporting programs internally and externally. Third parties as a group delivered a far greater median share of reports related to Business Integrity matters than employees in 2023 (50% versus 17%). Encompassing topics like conflicts of interest, vendor issues, fraud, global trade and human rights, this category of issues can manifest in various elements of a supply chain. Third-party reporters also showed twice the median share of Accounting, Auditing & Financial Reporting reports as employees in 2023 (10% versus 4.5%). Story emerging on accounting-related reporting – internally and externally. Accounting-related reports -- while lower in overall percentage of reports received internally by organizations at a median of 4.3.% in 2023 -- often receive an outsized share of attention due to potential for regulatory action and the well-publicized bounty program offered by the SEC and its Office of the Whistleblower. The SEC's program is witnessing unprecedented growth in tips and generously rewarding valuable information. Now, the U.S. Department of Justice is launching a similar initiative. Specifically, reports related to Accounting, Auditing, and Financial reporting: Showed the longest time between when an incident was observed and when it was reported to the organization By a large margin, were least likely to be reported anonymously Comprised an outsized share of cases for organizations that receive very few Reports per 100 Employees – meaning while these organizations received well below the benchmark number of reports, they had a much more significant percentage of accounting-related reports Experienced the longest time to investigate and close the case Had among the highest median Substantiation Rates, at 50% Were most likely to cause an employment separation event as a result of a substantiated case Accounted for twice as many of the reports submitted by third parties than those submitted by employees Small increase in report volume shows big payoff in healthy report mix. A diverse array of topics, inquiries, and allegations in internal reporting indicates a robust program. NAVEX’s findings reveal that even minor efforts to promote internal reporting significantly improve the mix of report types received. For instance, in organizations with the lowest report volume, only 8.7% of reports pertain to HR, Diversity, and Workplace Respect. However, in the next tier, this proportion jumps to 36.3%. This trend persists across different report volumes, emphasizing the importance of fostering a reporting culture. A varied mix of report types signifies trust in internal reporting to address a broad spectrum of issues. Even a slight increase from minimal reporting yields a more comprehensive and insightful flow of reports. "With NAVEX's integrated data platform, companies gain unparalleled risk signal data that empowers them to foster healthier workplace cultures, helping them achieve outcomes that matter most,” explains NAVEX Chief Product Officer A.G. Lambert. "Data isn't just numbers; it's the compass guiding organizations toward success and ensuring they stay ahead in the ever-evolving landscape of risk and compliance." Additional notable findings include: Workplace behaviors and discord were clearly visible in the data as more organizations return to office environments. As is always the case in these reports, workplace behaviors and other human resources related matters are by far the highest percentage of reports received by organizations. Workplace Civility matters continued to increase in prominence in 2023, representing a median of 18% of reports and the highest median reporting rate in 2023. This was followed by Discrimination, at a median 12%, Harassment, at a median 7.1%, then Retaliation at a median of 2.0%. The HR, Diversity and Workplace Respect category overall has seen a multi-year increase in its median share of all reports (from 50% in 2021 to 55% in 2023). These figures underscore the growing importance of fostering a respectful and inclusive work environment. Highlighting the seriousness with which organizations are taking reports received, more substantiated reports (18%) resulted in separation from employment in 2023, up significantly from 14% in 2022 and 12% in 2021. The share of reports resulting in no action – effectively the opposite end of the outcome spectrum – fell from 17% in 2022 to 14% in 2023. Nearly nine out of 10 reports of Imminent Threat to a Person, Animals or Property were substantiated in 2023 highlighting the importance that reporters possess the training, knowledge, tools and trust that promote rapid reporting of dangerous issues. This need is made even greater by a new California workplace violence prevention law expected to take effect this year that includes requirements for reporting, incident management and training around this issue. For more insights on the 2024 Whistleblowing & Incident Management Benchmark Report, join Jane Norberg, Arnold & Porter partner and former chief of the SEC Office of the Whistleblower, Keith Thomas, FedEx corporate integrity & compliance lead counsel, Carrie Penman, NAVEX chief risk & compliance officer, and Anders Olsen, NAVEX senior data scientist, for an informative webinar where they will discuss the results of this year’s analysis in detail. Watch the webinar here. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

March 26, 2024 06:00 AM Eastern Daylight Time

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An Inherited Condition Could be the Cause of Your Early Heart Disease or Stroke, But Your Doctor is Probably Not Testing for It

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Y_mu9ZpIO88 Heart disease is still the single biggest threat to American health today. Family Heart Foundation research shows that less than 5% of Americans are being screened for the most common, life-threatening genetic condition that causes early strokes and heart attacks – elevated Lipoprotein(a) or Lp(a) for short. Elevated lipoprotein(a) is the most common genetic cause of early heart disease and stroke. One in 5 people worldwide have inherited high Lp(a), and most don’t know it. You inherit your Lp(a) level from your parents. Because elevated Lp(a) isn’t screened for, the first sign of this condition may be a stroke or a heart attack. Elevated levels of Lp(a) increases the risk of blood clotting and plaque buildup inside the blood vessels, which can block the flow of blood and oxygen to your heart and brain. Compared to the general population, people with elevated Lp(a) have 2-3 times the risk for a heart attack and stroke at a young age. The higher your Lp(a), the higher your risk. Lp(a) is not measured in the standard cholesterol panel. It’s important to understand if you have elevated Lp(a). Multiple therapies are in development but in the meantime, there are things you can do to manage your other cardiovascular risk factors, such as keeping your LDL cholesterol levels very low. The Family Heart Foundation can help you find a healthcare provider near you and connect you to others living with elevated Lp(a). The Family Heart Foundation is the only patient-centered, research and advocacy organization focused on addressing the lack of screening and care for people born and living with this common life-threatening condition. On March 20 th a nationwide media tour was conducted featuring Dr. Amit Khera, Professor and Director of Preventive Cardiology UT Southwestern Medical Center and Misty Votaw. Topics they discussed included: Who should have their Lp(a) measured and when. Misty’s story and how the Family Heart Foundation provided resources. If you have elevated Lp(a), what can you do to reduce your risk of heart disease and stroke. What the Family Heart Foundation is doing to address gaps in care for 60 million Americans at risk. For more information and to find out if you have elevated Lp(a), contact the Family Heart Foundation’s Care Navigation team at FindLpa.org. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 25, 2024 01:13 PM Eastern Daylight Time

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Aniview Partners with Blitz to Redefine Gaming Monetization

Aniview

Aniview, a global provider of video advertising technology and monetization solutions, is thrilled to announce its strategic partnership with Blitz, a leader in personal gaming activity tracking and coaching. The collaboration aims to transform the integration of video advertising and analytics in the gaming industry, offering an enhanced user experience to millions of gaming enthusiasts globally. Blitz, known for its comprehensive gaming analytics and improvement tools, is teaming up with Aniview to utilize their AI-powered, end-to-end video ad-serving ecosystem. This partnership is set to provide targeted and effective video advertising solutions tailored to the specific interests and behaviors of global gaming audiences. "Teaming up with Aniview marks a significant milestone for Blitz. Their cutting-edge video ad technology complements our gaming industry-leading analytics platform perfectly, allowing us to offer a more immersive and personalized experience to our users," said Eddie Lee, VP, Revenue Operations at Blitz. Alon Carmel, CEO of Aniview, expressed excitement about the collaboration, "Our partnership with Blitz represents a significant leap in how video advertising technology can be integrated with gaming analytics. This collaboration will enhance how advertisers reach their audiences and enrich the user experience for gamers worldwide." Aniview and Blitz are working together to bring three key advantages: Enhanced User Experience: The integration of Aniview's sophisticated ad-serving system with the Blitz platform promises a more tailored and immersive advertising experience for users. The aim is to improve user satisfaction by presenting video ads that are not only relevant but also resonate with the gaming audience. Improved Advertising Opportunities: By leveraging Blitz’s comprehensive analytics alongside Aniview's dynamic video ad delivery system, advertisers can now access highly impactful advertising opportunities. Optimized Marketing Metrics: Brands can now connect more effectively with gamers worldwide, leading to higher video completion rates and improved ad viewability, translating into superior ROI for advertisers. This partnership is set to redefine the standards of collaboration between gaming platforms and advertising technologies, aiming to deliver superior experiences to users and more effective advertising outcomes for gaming publishers as well as advertisers. About Aniview Aniview is a global adtech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV, and over-the-top formats. Aniview’s patented video player technology, high-performance ad server, and video marketplace provide flawless video delivery to 1000+ premium websites and apps, powering video advertising for prominent platforms like Outbrain and OpenWeb. Founded in 2013, Aniview now delivers, on average, 15 billion ad impressions per month. For more information, please visit www.aniview.com. About Blitz Blitz is a premier analytics platform offering real-time insights, stats, and improvement tools for gamers. With over 8 million active users, the Blitz App offers overlays, performance insights, and stats for League of Legends, Valorant, Teamfight Tactics, and Fortnite. Blitz is dedicated to enhancing the performance and gaming experience of players worldwide. It's not just a tool; it's a gaming companion that empowers players to understand their strengths, weaknesses, and progress over time. Ideal for both casual and professional gamers, Blitz is revolutionizing the way we play and improve in the digital arena. For more information, please visit https://blitz.gg/. Contact Details Vaibhav Pandey info@aniview.com

March 20, 2024 09:00 AM Eastern Daylight Time

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Kevel Announces Retail Media Cloud™ Ushering in the Age of Differentiation for Retail Media Networks

Kevel

Kevel, the API-led ad serving company, is announcing its new solution: the Kevel Retail Media Cloud™ to deepen its retail media focus and drive advanced product innovation for retailers and marketplaces with on-site and in-store retail media ad products. The new Retail Media Cloud solution unifies Kevel’s ad serving, forecasting, audience building and self-serve capabilities, helping retail media publishers and networks differentiate themselves in the increasingly crowded retail media market. One of the greatest challenges across the retail media space is the inability for multi-channel retailers to utilize their own sophisticated data models, algorithms, and machine learning capabilities within ad serving environments. The Retail Media Cloud changes that, allowing retailers to integrate their own relevancy scoring and machine learning capabilities to target their ads and provide relevant customer experiences. The introduction of the Retail Media Cloud solution comes at a pivotal time for the billion-dollar retail media industry as advertisers are demanding inventory, flexibility and ROI from retail media platforms. The Retail Media Cloud was created to help retail media and marketplace clients capture this demand by enabling them to offer the best mix of data targeting, ad formats and measurement while preserving their brand, data assets and shopper experience. “Retailers feel stuck turning to commodity solutions and offering the same old ad formats through limited black-box third party providers or their own in-house solution. This may grow their bottom line to 3% GMV in the short term, but won’t last in competition with innovative players like Amazon and Walmart, who are seeing 8% GMV,” says James Avery, Founder and CEO of Kevel. “Retailers are either frustrated with the slow development, high costs, and limited scale of in-house solutions, or they’re sick of the latency and lack of control they have with third-party providers against a backdrop of data privacy chaos due to third-party cookie practices.” Kevel’s Retail Media Cloud allows retailers to de-risk building a unique ad platform with flexible tools to create a RMN, with key features like campaign management automation, decisioning and the flexibility to run any ad format or selection method they can dream of, all while keeping their data safe and secure at scale. Innovative retailers and marketplaces like Edmunds, Slickdeals and Farfetch are driving the next wave of innovation and simultaneously bringing their points of differentiation within their control including ad formats, site experience, use of unique data and the ability to provide measurement to their valuable advertising partners. Building on Kevel’s Retail Media Cloud allows them to retain the benefits of world class adtech that they own without the heavy build costs and risks associated with partners. "Kevel's APIs helped us build the fastest, most innovative ad product in our industry." - Director of Ad Engineering, Edmunds. "Our homegrown solution served us well, but lacked some functionality around reporting, targeting, and budget pacing. Kevel allowed us to easily add these features and opened up opportunities we didn't have before." - Eugene Faynberg, VP of Ad Operations, Slickdeals. Through unique on-site ad units, improved data control, and enhanced shopper experience and margin management, retailers can now capture more media spend through their own in-house ad platform while reducing their build costs. Kevel’s flexible API-based ad infrastructure is designed to help its customers differentiate their ad platforms in an overcrowded market. With this unique position in the market, Kevel is dedicated to Innovation and focusing on the current and future needs of the evolving retail media industry as it enters this new age of differentiation. For more information about Kevel Retail Media Cloud™, please visit www.kevel.com. About Kevel Kevel powers innovative, flexible ad tech infrastructure APIs that fuel its ad serving solutions. It’s unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while maintaining total control of their first-party data. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Klarna, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

March 19, 2024 09:00 AM Eastern Daylight Time

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New Consumer Edge Study Reveals Mortgage Rate Cuts, Aging Population and Late Winter Storms as Top Three Tailwinds Driving Home & Garden Spend

Consumer Edge

Consumer Edge (CE), the leading provider of global consumer data-driven insights, today reveals the top three biggest macro trends influencing the home & garden industry right now. CE’s latest white paper, “ Three Tailwinds Driving Home & Garden Spend, ” identifies three key macro trends that are expected to positively impact the home and garden industry in the coming year. An aging population, potential interest rate cuts by the Federal Reserve, and late winter snow storms present opportunities for home & garden companies to ramp up to the season and benefit from consumer spending patterns. "Our report on the home & garden sector explores three important factors driving spending trends this season: mortgage rates, an aging population, and weather. Lower mortgage rates are encouraging homeowners to make home repairs to get their homes ready for a more active home buying season. The growing influence of boomers is driving demand for home and garden products. Weather conditions are increasing the need among homeowners in certain regions to do things like waterproof, insulate and heat their homes,” said Michael Gunther, VP, Head of Insights at Consumer Edge. “By understanding these key trends and monitoring their impact as the spring season unfolds, home & garden brands can make informed decisions about their product offerings, marketing strategies, and customer service. Companies that are able to capitalize on these insights will be well-positioned to succeed this year." Top Three Tailwinds Driving Home & Garden Spend Mortgage Rate Impact on Home Improvement Spend: Mortgage rates keep falling from their October 2023 peak, and each rate cut brings an acceleration in home & garden spend as affordability drives housing purchases. Share of Wallet by Age: Boomers are getting older, and homeowners over the age of 65 spend twice as much on home & garden as those buying their first homes at 18-24. Spend Growth by Geography: Regions such as downstate New York saw their first snow in two years in January 2024, and it drove shoppers out to protect and repair their homes. The week of the first winter storm for New York, home & garden spend growth in the state outpaced national growth by 7.4%. With record snow hitting the region again in mid-February, later snowfall could extend this windfall into early Spring. Which brands will this affect? Companies that can cash in on lower mortgage rates offer a range of services to homeowners, such as Homeserve insurance, TruGreen lawn care, and Aptive Environmental pest control. Homeserve and TruGreen also are among the top brands shopped among those aged 65+, benefitting from a double tailwind. Other top beneficiaries of the aging population who should plan for increased spend include home décor provider, Collections Inc and bedding/bath towel purveyor, MyPillow. During New York’s January snowstorm, trends for increased spend at energy/heat providers and warm blanket sellers, Brooklinen occurred. CE’s Three Tailwinds Driving Home & Garden Spend white paper provides a detailed analysis of each trend and its potential impact on the home and garden industry. It also includes recommendations for companies on how to capitalize on these trends. To download Three Tailwinds Driving Home & Garden Spend, click here. Insights Methodology Consumer Edge highlights observed panel sales for its Home & Garden Spend aggregates and top individual brands across the US. The Consumer Edge panel consists of US ~40M debit and credit cards. Supporting Image: Note: 364 days ending 1/28/24, % of homeowners shopping at brand vs. % of overall population; brands with at least 2,500 customers in dataset About Consumer Edge Consumer Edge (CE) provides data-driven insights focused on the global consumer. Founded in 2009 by CEO Bill Pecoriello, CE is a data and insights as a service (IaaS) company delivering unparalleled views into global consumer spending behavior coupled with deep industry knowledge and analytical expertise. CE solutions provide key stakeholders across the corporate and investment landscapes with best-in-class tools to enable enhanced strategic decision-making. CE’s unique capabilities allow for actionable insights driven by near real-time market intelligence and benchmarking at the brand, sub-industry and industry levels. For more information visit consumer-edge.com. Contact Details Kite Hill PR for Consumer Edge +1 724-787-1565 ConsumerEdge@kitehillpr.com Company Website https://consumer-edge.com/

March 19, 2024 09:00 AM Eastern Daylight Time

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