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Own Up and Move Forward from a Crisis: Reputation Expert Ray Hennessey Explores Elements of a Lasting Apology in a New Book, Beyond Sorry

Vocatus

Everyone messes up. In relationships. In business. In life. It’s a fact of human nature that we’re flawed. People aren’t inherently bad, but humans tend to do a lot of bad things. In the digital age, so much of our personal and professional behavior can be suddenly thrown into public view. In a new book, Beyond Sorry: How to Own Up, Make Good and Move Forward After a Crisis, author and reputation expert Ray Hennessey lays out the framework for people to offer sincere and lasting apologies that can help resurrect their careers or personal lives in the digital age. “Repairing a reputation isn’t easy,” Hennessey said. “It takes more than a simple apology. That’s what I meant to convey in the title — Beyond Sorry — taking the extra steps to ensure you can fight all the hurdles in your way.” Most people have engaged in behavior they’re not proud of, whether personally or professionally, and humans are prone to imperfect traits and impulses. History, literature, and music have given us examples of falls from grace, tragedies, and fatal flaws for centuries. Beyond Sorry explores the steps readers need to take to move forward, including finding the right words, delivering the message with credibility, taking ownership of actions and behaviors, and living a life that shows you’re worthy of another chance. In a social media-driven world, Hennessey’s message becomes even more important. “The human tendency to fail those around us has changed from a personal crisis to one with a large audience often clamoring for some measure of retribution,” Hennessey said. “As humans, professionally and personally, we find ourselves at risk of lasting reputational damage if we don’t find a way to recover and move forward.” Hennessey is Executive Partner and Chief Executive of Vocatus, a marketing and messaging consulting firm that works with companies and individuals in financial services and other industries. He is a frequent speaker on the topic of reputation management and digital communications. With more than 25 years of media, marketing, and management experience, Hennessey previously served as Editorial Director for Entrepreneur Media, helped launch the FOX Business Network, and appeared regularly on CNBC and CBS News. Earlier in his career, he was an editor at SmartMoney.com and Dow Jones, where he wrote the IPO Outlook column for The Wall Street Journal. About Vocatus Vocatus is a growth partner for companies, providing sales consulting, CRM support, marketing and advertising, and communications support. We are a high-level consulting firm, helping executives craft and execute their business strategies. Investing in public relations, marketing and brand development is essential in a competitive environment. That investment demands a balance between strategy and execution, an experienced and cohesive team, and a holistic, integrated plan for a multi-channel world. As a true outsourced partner, your success is our success. We prioritize collaboration and communication to ensure we’re always aligned with your vision. Contact Details For Vocatus Peter Page ppage@vocatusllc.com

May 08, 2024 12:00 PM Eastern Daylight Time

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MESH Experience

Contact Details MESH Experience Fiona Blades fionablades@meshexperience.com

May 08, 2024 09:12 AM Eastern Daylight Time

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Electric Guitar debuts on AIM with big plans following 3radical acquisition

Electric Guitar PLC

Electric Guitar PLC (AIM:ELEG) CEO John Regan spoke to Proactive's Stephen Gunnion following the company's listing on London's AIM market following the reverse takeover of 3radical. Regan emphasized Electric Guitar's "buy and build" strategy, which involves acquiring complementary businesses to enhance their market position. Despite the challenging market conditions, the company managed to complete its IPO on AIM, a testament to its team's strength and compelling business proposition. 3radical specialises in collecting first-party data—a valuable asset in today's privacy-focused advertising market. This acquisition marks Electric Guitar's entry into the technical side of the advertising industry, responding to significant shifts such as reduced accessibility to third-party data due to privacy regulations. 3radical's technology allows for real-time adaptation to user input, which is unique in the market and enhances the relevancy of advertising. Furthermore, Regan said 3radical's extensive database of engagement events offers potential for advanced machine learning applications, positioning Electric Guitar to exploit AI technologies effectively. Looking forward, Regan outlined plans to enhance sales and marketing efforts, particularly focusing on exploiting the newly acquired technologies and data assets from 3radical. Electric Guitar is also preparing to expand its portfolio by acquiring additional complementary businesses, aiming to leverage these new assets to secure a competitive advantage in a rapidly evolving market. Contact Details Proactive UK +44 20 7989 0813 UKEditorial@proactiveinvestors.com

May 08, 2024 08:24 AM Eastern Daylight Time

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5thScape Lists "MMA Cage Conquest" on Meta Store: Step into the Ultimate Virtual MMA Arena

Spark Metro PR

Mixed Martial Arts fans and enthusiasts, your virtual fighting dreams have arrived! 5th Scape delivers a transformative experience with "MMA Cage Conquest," stepping far beyond traditional fighting games into true sensory immersion. Step into the iconic MMA cage, feel the roar of the crowd and become the champion you always envisioned. The 5thScape Project is an ambitious venture that aims to create a comprehensive Virtual Reality ecosystem. In this VR ecosystem many developers, gamers and experts from various industries can collaborate. This is a VR gaming studio startup in which they focus on developing games, movies, animations etc. Apart from this, they are also planning to launch a special VR headset and a VR Chair which is an ergonomically perfect chair for long gaming sessions. Now, coming back to the MMA Cage game, - "MMA Cage Conquest" redefines virtual combat. Its skill-based system demands true martial arts strategy along with honed reflexes. Learn and master strikes like a real-life wrestling professional. It includes (not limited to) powerful grappling throws and the intricacies of ground control to secure your victories. Feel the impact of every blow, the thrill of a perfectly executed submission, and the tension of a match fought on the razor's edge. Training lies at the heart of "MMA Cage Conquest." This journey transcends button-mashing and enters the realm of personal development. Start as an eager underdog, mastering the fundamentals through rigorous simulations. Refine your striking, defense, and ground game, tracking your progression and building unshakeable confidence. With each session, you don't just play the game – you live the fight. MMA Cage Conquest is all set to make gaming experiences more vigorous and a powerhouse for the senses. Feel the rush in your bones as you climb the leaderboards, and establish yourself as the ultimate MMA cage conqueror. Ready to unleash your inner champion? "MMA Cage Conquest" will be available on the Meta platform. Submitted for listing on May 2, 2024, the developers await approval. Visit 5thscape.com for trailers, release updates, and the latest news on your journey to become the undisputed MMA Cage conqueror. Contact Details 5th Scape 5th SCAPE Team +1 302-597-6768 team@5thscape.com Company Website https://5thscape.com

May 08, 2024 06:18 AM Eastern Daylight Time

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Goodway Group Unveils Strategic Expansion With Launch of GRADIANT, a modern funnel agency and G-Comm, a retail media accelerator

Goodway Group

Goodway Group, a leading independent digital marketing agency, announces its strategic expansion efforts by launching two divisions to help marketers capitalize on the industry’s future: GRADIANT, a modern funnel marketing agency, and G-Comm, a specialized retail media accelerator. This expansion delivers brands the future of deep analytics, identity, and measurement, today. Goodway Group boasts a strong legacy of innovation and technical prowess, with accolades such as being a three-time MarTech Breakthrough award winner and AdExchanger’s Best Use of Technology by an Agency award winner. Since its inception in 1929, Goodway Group has continually excelled at being at the leading edge of marketing and a go-to resource for brands to evolve their marketing practice. GRADIANT, the newly launched modern funnel marketing agency, sets a new standard in the next generation of media investment by bringing its massive identity graph and proprietary measurement to holistically measure brand and performance. Leveraging a blend of data science, strategy and ongoing machine learning, GRADIANT delivers “CFO-friendly” outcomes. Marc Ducnuigeen, Chief Client Officer at Goodway Group, remarked, "GRADIANT bridges the gap between brand and demand, giving marketers the answers they need to secure boardroom and CMO approval." Similarly, G-Comm, the specialized retail media accelerator, creates a mutually beneficial relationship by addressing the unique challenges and opportunities within the retail landscape. G-Comm empowers retailers to build or upgrade their retail media networks (RMNs) while providing brands with the means to maximize engagement on existing platforms. Angela Myers, SVP of G-Comm, emphasized, "Both brands and retailers know the retail media potential is immense but have not yet found excellence across the practice as a whole. Through our experience with helping retailers build and upgrade their own RMNs and executing growth strategies for RMN brands, G-Comm brings this unique perspective, that you simply won’t find elsewhere." Goodway Group is widely recognized by retailers, brands, and technology partners within the industry, illustrated by being a finalist in the esteemed Modern Retail Award for Best Retailer/Agency Collaboration. Jay Friedman, CEO of Goodway Group, expressed excitement about continuing to lead the industry: "Boards of Directors, CFOs, and CEOs rightfully want to know more precisely the return on their marketing investment. We are delighted to work with CMOs to show them how measurement, analytics execution, and provable outcomes can be better. GRADIANT and G-Comm allow us to further specialize within two key areas of industry growth. We’ve spent the last couple years innovating to deliver ahead of what marketers need. Seeing the culmination of these efforts is credit to our team.” About Goodway Group Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Group’s Outcome Engineering™ powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth. Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchanger’s Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value. Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency. Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands. Contact Details Kite Hill PR for Goodway Group Alexandra Morrison +1 214-604-9658 goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 06, 2024 11:38 AM Eastern Daylight Time

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AC MILAN AND WEB3 IGAMING LEADER TG.CASINO SIGN NEW PARTNERSHIP DEAL

Finance News

AC Milan and TG.Casino are delighted to announce a new partnership, which sees the online casino platform become the Official Regional iGaming Partner of the Rossoneri in Europe. This new collaboration between two frontrunners in their own fields offers a great opportunity to create something new and innovative. This partnership demonstrates the platform’s intent to take on and beat the iGaming competition to become the ultimate destination for all ambitious Gamefi players. The deal catapults TG.Casino into the top ranks of GameFi by bringing the brand into the living rooms and onto the mobiles of tens of millions of consumers all over Europe. Thanks to this new partnership, $TGC token holders will have the chance to win lots of experiences offered by the Rossoneri club. From visits to the Milanello training centre to winning official AC Milan jerseys and VIP access at the San Siro stadium, football fans will have the chance to enjoy unique and exclusive experiences. The new partnership provides AC Milan with a new fan engagement tool, creating bespoke experiences, which aim to give them more access, and bring them even closer to their beloved Club. TG.Casino on Web: https://shrt.care/e44200d4 TG.Casino on Telegram: https://t.me/tgcasinoofficialbot?start=intpr Contact Details Alex Brown alex@sportsnews.com

May 06, 2024 08:00 AM Eastern Daylight Time

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Goodway Group Earns Fourth Nod on AdExchanger’s Programmatic Power Player List

Goodway Group

Goodway Group, a leading independent digital marketing agency, has been recognized as one of AdExchanger's 2024 Programmatic Power Players, solidifying its position as a top agency and strategic partner in the ad tech industry. The prestigious accolade highlights Goodway Group's exceptional digital media expertise, comprehensive offerings and proven track record of delivering results for clients worldwide. Selected from a competitive pool of submissions, Goodway Group stood out for its innovative solutions, advanced capabilities and documented case studies highlighting funnel impact and revenue growth. AdExchanger's editors rigorously evaluated each entry, considering the strength and breadth of offerings, talent and new business wins. "We’re honored to be named among AdExchanger's 2024 Programmatic Power Players," said Stephani Estes, Chief Media Officer at Goodway Group. "This recognition underscores our commitment to buying excellence for our client's media investment to drive measurable, bottom-line impact. We're proud to be recognized for our efforts in pushing the boundaries of programmatic advertising and delivering value in an ever-evolving digital landscape." As reported by Statista, programmatic buying methods account for 82% of all digital spending worldwide. This figure is projected to climb even higher, reaching 89% by 2029, highlighting the growing importance and dominance of programmatic advertising in the entire industry. There’s often a misconception that programmatic advertising is simply display ads. Some of the fastest-growing channels, retail media, social media and CTV, rely heavily on programmatic buying. In addition to Goodway Group’s Programmatic Power Player recognition, Goodway Group's CEO, Jay Friedman, is a leading advocate for transparency and integrity in advertising. His bylines and commentary regularly appear in top industry publications such as Digiday, The Drum and MediaPost. Moreover, he's actively democratizing programmatic buying best practices, ensuring they're accessible to all marketers. His and Dr. Augustine Fou’s recent groundbreaking research on programmatic waste, for example, culminated in our "Once and For All" white paper, an acclaimed resource that offers practical solutions to minimize ad waste and maximize results. "At its core, programmatic advertising is simply an automated, data-driven approach to delivering brand messages to consumers," said Friedman. "Marketing is the true growth engine for organizations. Embracing creativity within a scientific approach is important because doing programmatic – or any marketing – well requires this balanced methodology.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and three MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at Goodwaygroup.com. Contact Details Kite Hill PR for Goodway Group Alexandra Morrison +1 214-604-9658 alexandra@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 03, 2024 11:00 AM Eastern Daylight Time

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5thScape to list its first game “MMA Cage Conquest” on Meta Store: Ultimate Virtual MMA Experience

Spark Metro PR

Mixed Martial Arts fans and enthusiasts, your virtual fighting dreams have arrived! 5th Scape delivers a transformative experience with "MMA Cage Conquest," stepping far beyond traditional fighting games into true sensory immersion. Step into the iconic MMA cage, feel the roar of the crowd and become the champion you always envisioned. The 5thScape Project is an ambitious venture that aims to create a comprehensive Virtual Reality ecosystem. In this VR ecosystem many developers, gamers and experts from various industries can collaborate. This is a VR gaming studio startup in which they focus on developing games, movies, animations etc. Apart from this, they are also planning to launch a special VR headset and a VR Chair which is an ergonomically perfect chair for long gaming sessions. Now, coming back to the game, - "MMA Cage Conquest" redefines virtual combat. Its skill-based system demands true martial arts strategy along with honed reflexes. Learn and master strikes like a real-life wrestling professional. It includes (not limited to) powerful grappling throws and the intricacies of ground control to secure your victories. Feel the impact of every blow, the thrill of a perfectly executed submission, and the tension of a match fought on the razor's edge. Training lies at the heart of "MMA Cage Conquest." This journey transcends button-mashing and enters the realm of personal development. Start as an eager underdog, mastering the fundamentals through rigorous simulations. Refine your striking, defense, and ground game, tracking your progression and building unshakeable confidence. With each session, you don't just play the game – you live the fight. MMA Cage Conquest is all set to make gaming experiences more vigorous and a powerhouse for the senses. Feel the rush in your bones as you climb the leaderboards, and establish yourself as the ultimate MMA cage conqueror. Ready to unleash your inner champion? " MMA Cage Conquest " will be available on the Meta platform. Submitted for listing on May 2, 2024, the developers await approval from Meta. Visit 5thscape.com for trailers, release updates, and the latest news on your journey to become the undisputed MMA Cage Conqueror. Contact Details 5th Scape 5thScape Team +1 302-597-6768 Team@5thscape.com Company Website https://5thscape.com

May 03, 2024 06:51 AM Eastern Daylight Time

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Listen B*tch Tackles Toxic Bounce Back Culture, Encouraging New Moms to Embrace ‘Mom Puberty’ Instead

Listen B*tch

Canadian wellness brand, Listen B*tch, is launching a campaign that challenges bounce back culture and urges new moms to embrace the physical, psychological, and emotional transformation that comes with motherhood - a process they’re calling ‘Mom Puberty’. The campaign launches with a series of rallying billboards across Toronto alongside a digital gallery that offers an unfiltered view on the postpartum period while encouraging women to dismiss societal pressures to 'bounce back'. The campaign targets bounce back culture which disregards the physical and mental recovery needed postpartum and places unrealistic expectations on women to “snapback” to their former selves. “Embracing and normalizing the change you're experiencing is a powerful way to combat bounce-back culture,” says Listen B*tch Co-Founder, Daniela Angelucci-Rizzi. “Similar to adolescence, becoming a mother is a transitional period which involves physical, hormonal, psychological and emotional changes. That process is known as 'Matrescence’. Or as we like to call it - ‘Mom Puberty”. The campaign aims to redefine the cultural conversation around postpartum experiences by presenting a more realistic view of the joys and hardships that new motherhood presents. As part of this initiative, Listen B*tch is launching an online gallery showcasing unfiltered portraits of postpartum moms. The portraits are accompanied by personal narratives that explore their transformative journey into motherhood - the challenges, triumphs, and the things they think new or expecting moms should know. In addition to the online gallery, Listen B*tch is bringing this campaign to the streets of Toronto with billboards that champion the same message. The billboards can be found at, College & Dovercourt, Queen St West & Augusta Ave, Dundas St West & Rusholme Rd, Queen St West & Noble St, Queen St West & Triller Ave, and College St & Clinton St. On May 6th from 5pm-9pm, the general public will have the opportunity to attend an exhibit of the project at Cry Baby Gallery in Toronto. The brand is also donating copies of their New Mom and Pregnancy Affirmation Card Decks to support groups at Sunnybrook and North York General Hospital, as a way to provide tangible support and encouragement to women navigating the complexities of motherhood. To capture the raw portraits of the Canadian moms, Listen B*tch partnered with Toronto-based photographer and mom, Jorian Charlton whose work has been featured at the Art Gallery of Ontario, the Art Gallery of Mississauga, and the critically acclaimed exhibition - The New Black Vanguard. Listen B*tch is a Canadian, women-owned wellness brand that was co-founded by entrepreneurs Daniela Angelucci-Rizzi & Michelle Osei-Bonsu. The brand, best known for their cheeky deck of affirmation cards, launched two new affirmation card decks in 2024 focusing on expecting moms and new moms. Contact Details Langton PR Inc. Amanpreet Dhami, Account Director Amanpreet@langtonpr.com Langton PR Inc. Daniel Pillai, Vice President Daniel@langtonpr.com Company Website https://www.listenbitch.ca/

May 02, 2024 09:00 AM Eastern Daylight Time

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