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Interoperability vs Fragmentation: Why Cross-Chain Solutions Matter for the Future of DeFi

Elluminex

Ethereum has Uniswap, Binance has PancakeSwap and Solana has Jupiter. Despite being one of the largest Layer 1 platforms, TON still lacks a competitive and effective DeFi protocol. Let’s run the numbers on TON: $13.4 billion in market capitalization, 950 million users, and over 1 billion transactions. Experts believe that any project that captures the first-mover advantage could see incredible returns as the cycle progresses. This is where Elluminex comes into play. A state-of-the-art cross-chain protocol that unites isolated blockchains, bringing all the best opportunities in one place. With analysts tipping Elluminex as one of the hottest plays of the 2024/2025 cycle, let’s see why it’s special. Decentralization Shouldn’t Mean Division The Elluminex decentralized exchange is the ecosystem’s flagship feature. Through its innovative Cross-Chain Bridge, Elluminex acts as a meeting point between all major blockchains. This will allow users to effortlessly swap assets while enjoying high transaction speeds and the lowest possible fees. This also enhances liquidity as it’s sourced from across the various blockchains, resulting in minimal slippage, even in high-volume situations. Investors will be welcomed by a lean and intuitive interface, which will make trading a secure stress-free experience. To further improve ease of access and privacy, Elluminex does away with KYC verification and allows users to access the platform just by connecting their self-custodial wallets. Through this feature alone, Elluminex could change the game and set new standards in terms of usability, security, and scalability. But it doesn’t end here. How Elluminex Leaves The Competition In The Dust Elluminex users will have an additional edge in whale trading and investing, thanks to the exclusive Elluminex portfolio tracker. They will be able to keep track of all their assets and manage them in the most efficient way possible. Through this feature, users will also have access to real-time analytics. This will allow them to keep up with the latest market updates and make informed decisions based on raw, no-nonsense data. Moreover, Elluminex's intriguing premarket feature will grant early access to TON-based projects before they hit exchanges. Investors will have the opportunity to capitalize on the latest-released gems without having to wait for whales to load up first or become exit liquidity for insiders it is often the case. DeFi Education Furthermore, Elluminex understands that the primary reason hindering DeFi adoption is that the space is inherently complex. Many newcomers often feel intimidated as they try and make sense of its inner workings. With its convoluted terminology and often opaque mechanics, DeFi’s potential is limited by these unintended barriers of entry. The truth is simple, without education DeFi can’t grow. This is why Elluminex has made it a mission to demystify DeFi by fostering an inclusive and educational environment. This initiative will help users understand core concepts and assist them in making informed decisions throughout their crypto journey. The $ELX Token The Elluminex ecosystem is powered by the native $ELX token. Users will reap substantial rewards from engaging with the platform and its advanced staking and farming model. 50% of the $ELX supply will be available during the presale which is set to launch soon. The rest of the tokens will be allocated toward marketing efforts, rewards, liquidity, and exchange listings. In addition to this, the tokenomics of $ELX also comprise a burn mechanism, which will automatically remove tokens from circulation, ensuring robust price stability and long-term growth. Once the presale is live, users will have the opportunity to invest in a project that could reinvent DeFi. Now is the time to start paying attention! For more information about Elluminex visit the links below: Website: https://elluminex.com/ Twitter/X: https://x.com/elluminex Telegram: https://t.me/Elluminex Elluminex aims to be the first comprehensive DeFi hub on the TON blockchain, designed to revolutionize the DeFi landscape. Our mission is to provide a seamless and user-friendly platform that empowers users to trade, stake, farm, bridge, and track their portfolios with ease. By leveraging the power of the TON blockchain, Elluminex seeks to offer unparalleled speed, security, and scalability, bringing DeFi to a network with over 950 million active users and over 1 billion recorded transactions. Contact Details Andy Green support@elluminex.com Company Website https://elluminex.com/

November 17, 2024 04:25 PM Eastern Standard Time

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The Challenges of DeFi: The Key to Unlocking DeFi's Full Potential

Elluminex

The arrival of DeFi has redefined crypto and financial services, providing much-needed transparency and autonomy. With it, a new wave of income opportunities presented itself, and investors who saw the writing on the wall made a fortune in the early days of DeFi. Over the last few years, most Layer 1s, starting with Ethereum, have launched unique solutions in their quest to bring DeFi to the masses. However, it’s safe to say that the space is in its infancy as many issues still need to be properly addressed, such as fragmented liquidity, high fees, and limited usability. Elluminex seeks to tackle all these challenges with its all-in-one DeFi hub, which leverages the enormous, yet relatively untapped potential of the TON blockchain. Let’s dive deeper and discover why Elluminex could revolutionize space forever. The problem: DeFi Is Still Inefficient The mass adoption of DeFi is hindered by a series of barriers that make the landscape difficult to navigate, turning away millions of newcomers. High fees, complex interfaces, unstable liquidity. These factors create an accumulation of inefficiencies that make the DeFi experience clunky and convoluted. In addition to this, users who want to make the most of this emerging market, are forced to interact with multiple platforms and track assets scattered across different ecosystems. This is more than just an annoyance, it could expose investors to security risks and lead to significant losses. This is where Elluminex could come in. The Solution: Elluminex Elluminex integrates a wide array of DeFi services into one intuitive and user-friendly platform. The base of operations is Elluminex’s DEX, an innovative decentralized exchange offering high liquidity, low slippage, and advanced order types. All this is supported by state-of-the-art security measures and ease of access, as investors can trade directly from their wallets. Although Elluminex is based on the TON blockchain, the platform is built with interoperability in mind. Via the Elluminex Cross-Chain bridge, users can seamlessly swap between a multitude of blockchains, at lightning speed and the lowest possible transaction fees. This not only enhances liquidity even further, but it also relieves users from having to constantly switch between protocols to find the best deals. Early Access, Trackers, Farming What would DeFi be without features that incentivize investors to engage with the ecosystem? Elluminex offers advanced staking and farming options that will bring incredible rewards for investors who stake the $ELX token and provide liquidity. A novel AI-powered portfolio tracker will allow users to effortlessly manage their assets across blockchains while they perfect their craft thanks to real-time data and constant market updates. They will be empowered to make the right decisions at the right time, without letting any opportunity go to waste. Elluminex is also done with gatekeeping. “Being early” on a gem is what all investors strive for. They will sink countless hours of research and risk significant capital, only to see their efforts stunted by gatekeepers and red herrings. This is why Elluminex will grant its users early access to TON-based project tokens before they hit exchanges, through an over-the-counter platform. Let’s Talk Tokenomics And $ELX The $ELX token is the backbone of the Elluminex ecosystem. It drives utility, governance, and engagement while being set for massive price multipliers along the way. The supply is capped at 350 million and 50% of it will be up for grabs during the presale event. The rest will be allocated toward liquidity, exchange listings, marketing efforts, rewards, and buybacks. $ELX is also deflationary by design. A robust burn mechanism will systematically reduce the circulating supply of tokens. This will promote sustainable price growth over time, while also making it resilient to market-wide volatility spikes. Ready For The Presale? The DeFi space is in dire need of an overhaul and Elluminex could bring about a revolution. This innovative platform is already making headlines as the launch of the $ELX presale draws near. Early investors could see legendary returns if they stick around. So, stick around! For more information about Elluminex visit the links below: Website: https://elluminex.com/ Twitter/X: https://x.com/elluminex Telegram: https://t.me/Elluminex Elluminex aims to be the first comprehensive DeFi hub on the TON blockchain, designed to revolutionize the DeFi landscape. Our mission is to provide a seamless and user-friendly platform that empowers users to trade, stake, farm, bridge, and track their portfolios with ease. By leveraging the power of the TON blockchain, Elluminex seeks to offer unparalleled speed, security, and scalability, bringing DeFi to a network with over 950 million active users and over 1 billion recorded transactions. Contact Details Andy Green support@elluminex.com Company Website https://elluminex.com/

November 16, 2024 05:00 AM Eastern Standard Time

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Decentralization and Its Impact on User Trust in DeFi

Elluminex

The FTX debacle in 2023 exacerbated an already deteriorating bear run in 2023, scaring off a large contingent of the market while showcasing the risks associated with asset decentralization. Though cryptocurrencies are inherently decentralized by nature, this is a double-edged sword, reflecting the challenge of ensuring security without centralized oversight. Novel blockchains such as Toncoin aim to mitigate these risk factors and juggle security with decentralization in an effort to solve the crypto “trilemma.” While some present more viable solutions than others, the Elluminex team believes that Toncoin’s fundamentals and untapped potential make it the ideal foundation for an all-encompassing DeFi platform designed to foster user trust. Toncoin: The Most Secure Layer-1 On The Market A major focus of Toncoin is balancing the principles of decentralization with robust security measures to enhance user trust within the DeFi ecosystem. Toncoin’s architecture is designed to mitigate these challenges through innovative approaches that also align with the core tenets of decentralized finance. Unlike alternative blockchains, Toncoin remains relatively untapped despite its rapidly growing infrastructure and capabilities. While Ethereum has established platforms like Uniswap and Binance Coin powers PancakeSwap, the TON blockchain is still in the infancy stage of DeFi development. Elluminex is set to capitalize on this opportunity by building a comprehensive DeFi hub on TON, offering numerous features such as a DEX, staking, and cross-chain capabilities. About to become one of the first movers on this emerging network, Elluminex aims to leverage TON’s speed and scalability to attract new users in droves. Most importantly, Elluminex will utilize Toncoin in a way that maintains decentralization while fostering user trust in the space. How Elluminex Utilizes Toncoin’s Capabilities To Foster User Trust Decentralization is at the forefront of Elluminex’s vision as it will leverage the TON blockchain to provide a secure all-in-one DeFi platform. Traditional finance relies on intermediaries like banks to manage transactions, which creates trust but isn’t necessarily foolproof and could be problematic. By removing intermediaries, Elluminex will give users direct control over their assets, ensuring transparency while building trust. A key feature of Elluminex is its emphasis on self-custody, and users will maintain control over their private keys and assets on its native DEX. Unlike centralized exchanges where funds are managed by an outside party, Elluminex’s decentralized approach empowers users to manage their own crypto holdings. This autonomy aligns with the principle of “not your keys, not your crypto,” appealing to those who value independence from those who may not have the best intentions or lack trustability. In addition, Elluminex will integrate various privacy-focused technologies supported by TON. By avoiding traditional identity verification processes like KYC’s that store sensitive data on centralized databases, Elluminex will guarantee 100% security pertaining to user information. This emphasis on privacy will provide peace of mind, enhancing trust among users while fostering a loyal user base. But that isn’t all. Elluminex will utilize the TON blockchain in various other ways to propagate security, such as letting users verify publicly recorded transactions for full transparency. With automated smart contracts, Elluminex will ensure that all future transactions will be tamper-proof and don’t require third-party oversight, building user trust and reliability. It’s also important to note that Elluminex will focus on educating users about security and decentralization to improve DeFi literacy. By providing essential knowledge on managing assets safely and understanding the risks and benefits of a decentralized system, Elluminex will empower users to make informed decisions and traverse the DeFi space with confidence. For more information about Elluminex visit the links below: Website: https://elluminex.com/ Twitter/X: https://x.com/elluminex Telegram: https://t.me/Elluminex Elluminex aims to be the first comprehensive DeFi hub on the TON blockchain, designed to revolutionize the DeFi landscape. Our mission is to provide a seamless and user-friendly platform that empowers users to trade, stake, farm, bridge, and track their portfolios with ease. By leveraging the power of the TON blockchain, Elluminex seeks to offer unparalleled speed, security, and scalability, bringing DeFi to a network with over 950 million active users and over 1 billion recorded transactions. Cryptocurrency markets are highly volatile, and regulation varies by jurisdiction. If you choose to engage with digital assets, be aware of the potential risks and refer to our Disclaimer for further details. By proceeding, you confirm that you are not a citizen or resident of the United States, United Kingdom, or any country where the purchase of Elluminex or $ELX tokens is restricted by law. Contact Details Andy Green support@elluminex.com Company Website https://elluminex.com/

November 15, 2024 09:40 AM Eastern Standard Time

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Duke Robotics Announces Commercial Launch of IC Drone for High-Voltage Insulator Washing Services

UAS Drone Corp.

Duke Robotics Corp. (OTCQB: DUKR) (formerly known as UAS Drone Corp, OTCQB: USDR) (the “Company” or “Duke Robotics”), a leader in advanced robotics technology and autonomous drone solutions, is pleased to announce the successful completion of the development and official launch of its innovative IC Drone, a first-of-its-kind system for washing high-voltage electric insulators. Following an extensive development phase and successful pilot testing, the IC Drone is now fully operational with the Israel Electric Corporation (IEC) and positioned for deployment with other utility providers worldwide. The IC Drone’s advanced technology provides utility companies with a safer, more efficient, and environmentally sustainable solution for maintaining high-voltage electric infrastructure than the currently available methods. This state-of-the-art, drone-enabled system replaces traditional methods that rely on large, resource-intensive tanker trucks or helicopters, achieving significant water savings and operational cost reductions per insulator or electric pole. Key Features and Benefits of the IC Drone: Enhanced Safety and Precision: Enables high-voltage insulator cleaning with minimal personnel risk and greater precision compared to traditional methods. Environmental Sustainability: Reduces water usage significantly, supporting sustainability initiatives within utility maintenance. Cost-Effective Operations: Cuts operational costs by tens of percent per insulator and simplifies access to remote or difficult-to-reach infrastructure. Yossef Balucka, Chief Executive Officer of Duke Robotics, commented, “The launch of our IC Drone marks an important milestone in our journey to revolutionize utility maintenance. By offering a safer, more efficient, and eco-friendly solution, we believe the IC Drone will create substantial value for utility providers around the world. We look forward to bringing this groundbreaking technology to market and helping companies optimize their operations while prioritizing environmental stewardship.” This IC Drone launch exemplifies Duke Robotics' commitment to leveraging robotics technology to drive innovation across civilian and utility sectors, complementing its existing solutions for military applications. About Duke Robotics Corp. Duke Robotics Corp. (formerly known as UAS Drone Corp) is a forward-thinking company focused on bringing advanced stabilization and autonomous solutions to both military and civilian sectors. Through its wholly owned subsidiary, Duke Robotics Ltd., the company developed TIKAD, an advanced robotic system that enables remote, real-time, and accurate firing of lightweight firearms and weaponry via an unmanned aerial platform (UAV) designed to meet the growing demand for tech solutions in modern warfare. Duke Robotics Ltd. Also developed the IC Drone, a first-of-its-kind robotic, drone-enabled system for cleaning electric utility insulators. The unique system, based on the Company's advanced intellectual property and know-how, integrates algorithms, autonomous systems, and robotic technologies used in mission-critical applications. For more information about Duke Robotics Corp (Previously UAS Drone Corp) please visit www.dukeroboticsys.com or view documents filed with the Securities and Exchange Commission at www.sec.gov. Forward-Looking Statements This press release contains forward-looking statements. Words such as "future" and similar expressions, or future or conditional verbs such as "will," are intended to identify such forward-looking statements. Forward-looking statements are made pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are based on our beliefs, assumptions, and information currently available to us. For example, we are using forward-looking statements when we discuss the benefits of its IC Drone technology, the potential for global expansion of our IC Drone services, the anticipated demand from utility providers, and the potential future growth of our commercial offerings. Our actual results may differ materially from those expressed or implied due to known or unknown risks and uncertainties. These include, but are not limited to, risks related to the successful market adoption of the IC Drone, continued development and refinement of our technology, fluctuations in foreign currency exchange rates, and competition from technological advances. For additional information on these and other risks and uncertainties, please see our filings with the Securities and Exchange Commission, including the discussion under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023, and any subsequent filings with the Securities and Exchange Commission. We undertake no obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise. Contact Details Duke Robotics Corp. Yossef Balucka, CEO invest@dukeroboticsys.com ARX | Capital Markets Advisors North American Equities Desk DUKE@arxadvisory.com

November 11, 2024 06:00 AM Eastern Standard Time

News Release

BestGrowthStocks.Com Issues Comprehensive Analysis of Rumble’s Catalysts, Short Interest, and Market Sentiment

Rumble Inc

NEW YORK, NY / NewsDirect / October 24th, 2024 / Best Growth Stocks, a leading independent equity research and corporate access firm focused on finding and reporting on the best growth stocks utilizing exclusive ai-assisted research recently issued an in-depth analysis of Rumble Inc. a video-sharing platform and cloud services provider. Rumble Inc. (NASDAQ: RUM) has garnered significant investor attention following recent milestones such as Sticker Mule, a major online retailer, moved its AI processing to Rumble’s cloud services, boosting confidence in Rumble’s cloud platform capabilities. Earlier, Rumble shattered records during the Republican Debate in September 2024, which drove a spike in user engagement and platform activity. In the sports arena, Rumble partnered with the Miami Dolphins to provide cloud services for Hard Rock Stadium, showing its focus on scaling its infrastructure services and entering high-visibility partnerships. Best Growth Stock's full report offers an in-depth analysis of Rumble’s operations, short interest, current share structure according to dilution tracker, cash position and runway, potential catalysts, growth drivers, financials and more. Access this full analysis free here: https://bestgrowthstocks.com/access-rum-analysis/ ABOUT Rumble Rumble is a high-growth video platform and cloud services provider that is creating an independent infrastructure. Rumble’s mission is to restore the internet to its roots by making it free and open once again. For more information, visit: corp.rumble.com. About Best Growth Stocks Best Growth Stocks is a leading independent equity research and corporate access firm focused on finding and reporting the best growth stocks utilizing our exclusive ai-assisted research. BGS is also a financial news provider, focused on giving investors direct access to CEOs of promising, publicly-traded companies, and market experts. Our CEO interviews aim to answer the questions that rest on the minds of current and future shareholders. This is not to be construed as financial advice. Please consult with a licensed financial advisor before making any investment decisions. Media Contact Best Growth Stocks Senior Editor: Steve Macalbry Editor@BestGrowthStocks.Com SOURCE: BestGrowthStocks.Com Contact Details Best Growth Stocks Steve Macalbry editor@bestgrowthstocks.com

October 24, 2024 07:30 AM Eastern Daylight Time

News Release

BestGrowthStocks.Com Issues Extensive Comprehensive Analysis of Phunware Inc

PHUNWARE

NEW YORK, NY / NewsDirect / October 24th, 2024 / Best Growth Stocks, a leading independent equity research and corporate access firm focused on finding and reporting on the best growth stocks utilizing exclusive ai-assisted research recently issued an in-depth analysis of Phunware Inc. a leader in enterprise cloud solutions for mobile applications. Phunware Inc. (NASDAQ: PHUN) has garnered significant investor attention following their entry into generative AI. Best Growth Stock's full report offers an in-depth analysis of Phunware’s recent announcement, short interest, current share structure according to dilution tracker, cash position and runway, potential catalysts, growth drivers, financials and more. Access this full analysis free here: https://bestgrowthstocks.com/access-phunware-analysis-phun/ About Phunware, Inc. Phunware, Inc. (NASDAQ: PHUN) is an enterprise software company specializing in mobile app solutions. We provide businesses with the tools to create, implement, and manage custom mobile applications and analytics, digital advertising, and location-based services. Phunware is transforming mobile engagement by delivering scalable and personalized mobile app experiences.  Phunware’s mission is to achieve unparalleled connectivity and monetization through widespread adoption of Phunware mobile technologies by leveraging brands, consumers, partners, and digital asset holders and market participants. Phunware is poised to expand its software products and services audience and industry verticals through its new platform, utilize and monetize its patents and other intellectual property rights and interests, and update and reintroduce its digital asset ecosystem for existing holders and new market participants.  For more information, please visit www.ai.phunware.com About Best Growth Stocks Best Growth Stocks is a leading independent equity research and corporate access firm focused on finding and reporting the best growth stocks utilizing our exclusive ai-assisted research. BGS is also a financial news provider, focused on giving investors direct access to CEOs of promising, publicly-traded companies, and market experts. Our CEO interviews aim to answer the questions that rest on the minds of current and future shareholders. This is not to be construed as financial advice. Please consult with a licensed financial advisor before making any investment decisions. Media Contact Best Growth Stocks Senior Editor: Steve Macalbry Editor@BestGrowthStocks.Com SOURCE: BestGrowthStocks.Com Contact Details Best Growth Stocks Steve Macalbry Editor@bestgrowthstocks.com Company Website https://bestgrowthstocks.com/

October 24, 2024 07:00 AM Eastern Daylight Time

Investor Releases Satirical Video Calling for Reid Hoffman’s Removal from Microsoft’s Board

NLPC

Poor judgment that led him to visit [Jeffrey] Epstein Island, asking friends to meet with the late pedophile, and an overwrought obsession with the defeat and downfall of President Trump, are just a few of the reasons why tech investor Reid Hoffman should no longer serve on Microsoft’s board of directors, according to an investor in the company. And now that shareholder, National Legal and Policy Center, has released a satirical video to amplify the case it has made for the last 18 months – that the LinkedIn co-founder is unfit for such a prestigious role with the software giant. Last year NLPC submitted a memorandum to the Securities and Exchange Commission asking shareholders to vote against Hoffman’s re-election to the Microsoft board. The nonprofit investor again called for his removal this year in an additional filing at the SEC, after he told fellow billionaire elites at a Sun Valley, Idaho conference that he wished he had made Donald Trump an “actual martyr,” just days before an assassination attempt was made on the former President in Butler, Pa. “There are plenty of active and generous donors, mostly to left-leaning candidates, on corporate boards in the U.S., but we don’t consider them unfit to serve,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “But with his excessive Trump obsession, dubious political ethics and funding of lawfare, Reid Hoffman is in another class, which should eliminate him from consideration for any public company leadership role.” Microsoft’s annual meeting is scheduled for December 10, and release of the company’s proxy statement is expected before the end of October. Watch NLPC’s video on Hoffman and his role at Microsoft here. For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

October 16, 2024 03:00 PM Eastern Daylight Time

Silexion Therapeutics to Present at 2024 Maxim Healthcare Virtual Summit

Silexion Therapeutics Corp

Silexion Therapeutics Corp. (NASDAQ: SLXN) (“Silexion” or the “Company”), a clinical-stage biotech developing RNA interference (RNAi) therapies for KRAS-driven cancers, today announced its participation in the 2024 Maxim Healthcare Virtual Summit, scheduled to take place from October 15 to 17, 2024. Ilan Hadar, Chief Executive Officer and Dr. Mitchell Shirvan, Chief Scientific and Development Officer will join a fireside chat hosted by Jason McCarthy, Senior Managing Director and Head of Biotechnology Research at Maxim Group, on Thursday, October 17, 2024, at 9:30am ET. The event will be streamed live on M-Vest and accessible to members by clicking here or via following link: https://m-vest.com/events/healthcare-10152024. The Company’s management team will be available for one-on-one meetings throughout the summit. Interested investors are encouraged to contact their Maxim representative to schedule a meeting. About Silexion Therapeutics: Silexion Therapeutics (NASDAQ: SLXN) is a pioneering clinical-stage, oncology-focused biotechnology company developing innovative RNA interference (RNAi) therapies to treat solid tumors driven by KRAS mutations, the most common oncogenic driver in human cancers. The company's first-generation product, LODER™, has shown promising results in a Phase 2 trial for non-resectable pancreatic cancer. Silexion is also advancing its next-generation siRNA candidate, SIL-204, designed to target a broader range of KRAS mutations and showing significant potential in preclinical studies. The company remains committed to pushing the boundaries of therapeutic innovation in oncology, with a focus on improving outcomes for patients with difficult-to-treat cancers. For more information please visit: https://silexion.com Contact Details Silexion Therapeutics Corp Ms. Mirit Horenshtein Hadar, CFO mirit@silexion.com ARX | Capital Markets Advisors North American Equities Desk silexion@arxadvisory.com

October 09, 2024 04:30 PM Eastern Daylight Time

Kevel partners with the World’s Largest Home Improvement Retailer to in-house its retail media technology for Orange Apron Media

Kevel

Both Kevel and Orange Apron Media share a common goal: advertising partner success. They understand that having a tangible impact on their partners’ businesses and success transcends traditional revenue goals and emphasizes a symbiotic relationship where growth is intrinsically tied to the prosperity of their clients. While the partnership between Kevel and Orange Apron Media has just officially launched, it promises to continue to bring innovation to the retail media landscape. Kevel, the API-first ad serving company, is formally announcing its partnership with The Home Depot to support its in-house transformation of its retail media network’s, Orange Apron Media Technology. After six years of providing home improvement retail media solutions, Orange Apron Media embarked on a new journey of transformation and innovation. The Orange Apron Media team will rely on Kevel's Retail Media Cloud™ to power its in-house journey as the company continues to transform and innovate its services. As the home improvement retailer looked to lean further into their competitive edge as a specialty retailer, continuing to innovate their retail media offerings and capabilities for advertisers, they knew flexibility and innovation would be vital. Orange Apron Media turned to Kevel’s flexible, API-based Retail Media Cloud TM solution to power its in-house retail media technology. With the addition of Kevel’s Retail Media Cloud TM, Orange Apron Media built a differentiated retail media network and added value to its ad products by enabling advertisers to connect with customers closer to the point of purchase. Working closely with the Kevel team to upgrade its in-house retail media technology, the Orange Apron Media team will continue to double down on its goal to provide advertisers with value and performance. Through this collaboration Orange Apron Media and Kevel will continue to seamlessly integrate retail media offerings into its digital strategies, emphasizing enhancements to the customer experience across both owned and off-site channels through storytelling and personalization leveraging unique first-party data. “Providing the best possible service and experience for our customers and our advertising partners is at the top of our list of priorities,” said Melanie Babcock, vice president of Orange Apron Media and Monetization. “Finding like-minded partners, like Kevel, makes it easier to build custom solutions that help brands connect with customers at the right place and at the right time. When customization is done right, it enhances everyone’s experience.” Both Kevel and Orange Apron Media are dedicated to enhancing their solutions through innovation and continue to stay at the forefront of the constantly evolving digital advertising landscape, making the partnership an excellent fit at a pivotal time in the industry. Kevel continues to stand out amongst ad tech solution providers as the only API-based solution for in-housing retail media technology, allowing retailers to differentiate based on their unique brand and first-party data. Orange Apron Media is forging the path for specialty retailers by developing an enhanced omnichannel customer experience through ads that tell a story across the customer journey, ensuring their advertisers receive at least two-times return on their ad spend. “There has been a large shift in the retail media landscape as brands focus on the retail media networks that deliver real value versus those that are commoditized and not fit for purpose. This is pushing retailers to move from off the shelf solutions to build high-end, differentiated retail media networks,” says James Avery, Founder & CEO Kevel. “Kevel’s flexible API-based Retail Media Cloud was designed specifically to enable retailers like Orange Apron to build customized in-house retail media solutions in a way that really differentiates them, leveraging their unique attributes to provide advertisers with innovative, cutting edge decisioning, ad formats, targeting, and site performance, all while keeping their data safe and secure at scale.” About Kevel Kevel is powering innovative, flexible ad tech infrastructure APIs that fuel its Retail Media Cloud™. This unique offering is the only API-based solution for in-housing retail media technology that enables multi-brand retailers to differentiate based on their unique brand, improving shopper experience while maintaining total control of their first-party data.Kevel believes that every digital retailer should have the capability to build and scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Delivery Hero, Sonae, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media networks with Kevel.The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com About Orange Apron Media The Home Depot Retail Media network offers businesses like yours the opportunity to connect with consumers like never before. Regardless of your budget, we have a solution to meet your marketing needs. Choose one of our advertising offerings or mix and match to find what is right for your company and your specific products. The Home Depot advertising department leverages a myriad of online and offline channels to spread awareness of your brand and promote your products. From email advertising to social media branded marketing, these solutions are designed to propel your business and help increase sales. The Home Depot's advertising center tracks customer interest via our website, enabling us to promote your brand through retargeted ads and other off-site channels to keep your products top of mind. Retail advertising is key to setting yourself apart from competitors in an ever-changing market. About The Home Depot The Home Depot is the world's largest home improvement specialty retailer. At the end of the first quarter, the company operated a total of 2,324 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The company employs approximately 475,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index. The Home Depot is #17 on the 2022 Fortune 500. Contact Details Kevel Jennifer Choo, Director of Marketing +1 973-343-8819 jchoo@kevel.com

October 08, 2024 09:00 AM Eastern Daylight Time

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