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Locality Appoints Sandy Ashendorf as Executive Vice President, Law and Business Affairs

Locality

Locality, the industry’s preeminent local video advertising solutions provider, today announced the appointment of Sandy Ashendorf as Executive Vice President, Law and Business Affairs. In this role, Ashendorf will be responsible for identifying and advising on legal issues affecting all aspects of Locality’s operations, including ongoing and new businesses. She will also assist with developing and implementing strategies affecting the company's growth and support corporate initiatives and projects. Ashendorf will report to Keith Kazerman and Ann Hailer. Ashendorf brings over 35 years of experience in the media industry to Locality. During that time, she held leadership roles at several major media companies, including Viacom, EPIX and BBC Worldwide America, where she ran sales teams and was responsible for legal issues affecting content distribution. She has served as a consultant for numerous companies across a variety of media and at various stages of development. Sandy served on the Board of Directors of the T. Howard Foundation and was Chair of WP Theater. "We’re excited to welcome Sandy to the Locality team," said Ann Hailer, president of broadcast at Locality. "Her extensive experience in the media industry and her deep understanding of the legal and business challenges facing companies today will be invaluable to Locality as we continue to grow and expand our business." “This is an important strategic move forward for our company, as we continue to grow and evolve our solutions in the local market. We are thrilled to welcome Sandy aboard,” said Keith Kazerman, president of streaming at Locality. "After consulting at Locality for over a year, it’s wonderful to become a part of the company’s leadership,” said Ashendorf. “I am delighted to be part of an incredible team poised to transform the local ad sales industry across both traditional TV and streaming platforms, and to drive strategic growth for the company and our clients.” Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Formed through the union of CoxReps and Gamut, Locality brings together the best talent in both broadcast and streaming. With more than 11 locations in the US, Locality helps brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. For more information, please visit www.locality.com. Contact Details Mackenzie Sikora mackenzie@kitehillpr.com

May 09, 2024 11:14 AM Eastern Daylight Time

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Boeing’s Chairman is Leaving Under a Cloud – So Why Does Exxon Want Him on Their Board?

NLPC

In a case of corporate elitists’ blindness at best, and ineptitude in governance at worst, Exxon Mobil Corporation’s directors have renominated Lawrence “Larry” Kellner, who is also the departing Chairman of the crisis-plagued Boeing Company, to their own board. Kellner, a former Continental Airlines Chairman/CEO, left the now-defunct (merged with United) company in late 2009 and joined Boeing’s board of directors in 2011. He was elevated to chairman in late 2019, and his tenure has been marked with failures both financial and reputational. As anyone who follows air travel news knows, Boeing has likely endured the worst year of any U.S.-based corporation due to numerous troubling safety incidents, with the penultimate occurrence in January, when a door plug blew off an Alaska Airlines flight at 16,000 feet, imperiling passengers and crew. In addition to that high-profile episode, Kellner has presided over a cascade of devastating headlines related to Boeing’s quality and safety record. It’s gotten so bad that now every airliner performance glitch, regardless of the responsible party, is now headlined as a “Boeing plane” incident. Yet, inexplicably, ExxonMobil wants Kellner to serve another year on its board, which he joined in 2023. As a result, National Legal and Policy Center, a shareholder in both Boeing and Exxon, is calling for fellow investors to vote against Kellner for the energy company’s annual meeting on May 29. “It’s incredible to have to even ask, but after the last five years-plus that Boeing has had, Larry Kellner is properly leaving its board – so why do Exxon directors think he deserves a seat with them?” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “Is this about strong governance to protect shareholder assets, or just keeping the social club together until something catastrophic happens – like what just happened at Boeing?” Earlier this week NLPC filed a proxy memo with the Securities and Exchange Commission which further explained why it believes Kellner has no business serving on a corporate board at this time, much less the largest U.S.-based energy company in the world. Kellner, along with exiting CEO Dave Calhoun, were supposed to be the leadership pair to improve Boeing’s performance after the firing of previous CEO Dennis Muilenburg. Instead the company’s performance only worsened, with its stock price being almost halved since Kellner took over as Chairman. NLPC also released a short video on Thursday that highlights Boeing’s mishaps under Kellner’s leadership, and questions why ExxonMobil would want to keep him on its governance team. The oil giant’s board, in exhibiting the ultimate in tone-deafness, even plans to keep Kellner on the company’s safety committee! “There’s a reason Larry Kellner is leaving Boeing’s board, and that reason is failure,” Chesser added. “Exxon is not in business so it can provide soft landings for mediocre executives. Nonetheless his colleagues put him on the proxy ballot for the board, so our fellow shareholders should do the right thing and vote against him.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 09, 2024 09:49 AM Eastern Daylight Time

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Electric Guitar debuts on AIM with big plans following 3radical acquisition

Electric Guitar PLC

Electric Guitar PLC (AIM:ELEG) CEO John Regan spoke to Proactive's Stephen Gunnion following the company's listing on London's AIM market following the reverse takeover of 3radical. Regan emphasized Electric Guitar's "buy and build" strategy, which involves acquiring complementary businesses to enhance their market position. Despite the challenging market conditions, the company managed to complete its IPO on AIM, a testament to its team's strength and compelling business proposition. 3radical specialises in collecting first-party data—a valuable asset in today's privacy-focused advertising market. This acquisition marks Electric Guitar's entry into the technical side of the advertising industry, responding to significant shifts such as reduced accessibility to third-party data due to privacy regulations. 3radical's technology allows for real-time adaptation to user input, which is unique in the market and enhances the relevancy of advertising. Furthermore, Regan said 3radical's extensive database of engagement events offers potential for advanced machine learning applications, positioning Electric Guitar to exploit AI technologies effectively. Looking forward, Regan outlined plans to enhance sales and marketing efforts, particularly focusing on exploiting the newly acquired technologies and data assets from 3radical. Electric Guitar is also preparing to expand its portfolio by acquiring additional complementary businesses, aiming to leverage these new assets to secure a competitive advantage in a rapidly evolving market. Contact Details Proactive UK +44 20 7989 0813 UKEditorial@proactiveinvestors.com

May 08, 2024 08:24 AM Eastern Daylight Time

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5thScape Lists "MMA Cage Conquest" on Meta Store: Step into the Ultimate Virtual MMA Arena

Spark Metro PR

Mixed Martial Arts fans and enthusiasts, your virtual fighting dreams have arrived! 5th Scape delivers a transformative experience with "MMA Cage Conquest," stepping far beyond traditional fighting games into true sensory immersion. Step into the iconic MMA cage, feel the roar of the crowd and become the champion you always envisioned. The 5thScape Project is an ambitious venture that aims to create a comprehensive Virtual Reality ecosystem. In this VR ecosystem many developers, gamers and experts from various industries can collaborate. This is a VR gaming studio startup in which they focus on developing games, movies, animations etc. Apart from this, they are also planning to launch a special VR headset and a VR Chair which is an ergonomically perfect chair for long gaming sessions. Now, coming back to the MMA Cage game, - "MMA Cage Conquest" redefines virtual combat. Its skill-based system demands true martial arts strategy along with honed reflexes. Learn and master strikes like a real-life wrestling professional. It includes (not limited to) powerful grappling throws and the intricacies of ground control to secure your victories. Feel the impact of every blow, the thrill of a perfectly executed submission, and the tension of a match fought on the razor's edge. Training lies at the heart of "MMA Cage Conquest." This journey transcends button-mashing and enters the realm of personal development. Start as an eager underdog, mastering the fundamentals through rigorous simulations. Refine your striking, defense, and ground game, tracking your progression and building unshakeable confidence. With each session, you don't just play the game – you live the fight. MMA Cage Conquest is all set to make gaming experiences more vigorous and a powerhouse for the senses. Feel the rush in your bones as you climb the leaderboards, and establish yourself as the ultimate MMA cage conqueror. Ready to unleash your inner champion? "MMA Cage Conquest" will be available on the Meta platform. Submitted for listing on May 2, 2024, the developers await approval. Visit 5thscape.com for trailers, release updates, and the latest news on your journey to become the undisputed MMA Cage conqueror. Contact Details 5th Scape 5th SCAPE Team +1 302-597-6768 team@5thscape.com Company Website https://5thscape.com

May 08, 2024 06:18 AM Eastern Daylight Time

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Goodway Group Unveils Strategic Expansion With Launch of GRADIANT, a modern funnel agency and G-Comm, a retail media accelerator

Goodway Group

Goodway Group, a leading independent digital marketing agency, announces its strategic expansion efforts by launching two divisions to help marketers capitalize on the industry’s future: GRADIANT, a modern funnel marketing agency, and G-Comm, a specialized retail media accelerator. This expansion delivers brands the future of deep analytics, identity, and measurement, today. Goodway Group boasts a strong legacy of innovation and technical prowess, with accolades such as being a three-time MarTech Breakthrough award winner and AdExchanger’s Best Use of Technology by an Agency award winner. Since its inception in 1929, Goodway Group has continually excelled at being at the leading edge of marketing and a go-to resource for brands to evolve their marketing practice. GRADIANT, the newly launched modern funnel marketing agency, sets a new standard in the next generation of media investment by bringing its massive identity graph and proprietary measurement to holistically measure brand and performance. Leveraging a blend of data science, strategy and ongoing machine learning, GRADIANT delivers “CFO-friendly” outcomes. Marc Ducnuigeen, Chief Client Officer at Goodway Group, remarked, "GRADIANT bridges the gap between brand and demand, giving marketers the answers they need to secure boardroom and CMO approval." Similarly, G-Comm, the specialized retail media accelerator, creates a mutually beneficial relationship by addressing the unique challenges and opportunities within the retail landscape. G-Comm empowers retailers to build or upgrade their retail media networks (RMNs) while providing brands with the means to maximize engagement on existing platforms. Angela Myers, SVP of G-Comm, emphasized, "Both brands and retailers know the retail media potential is immense but have not yet found excellence across the practice as a whole. Through our experience with helping retailers build and upgrade their own RMNs and executing growth strategies for RMN brands, G-Comm brings this unique perspective, that you simply won’t find elsewhere." Goodway Group is widely recognized by retailers, brands, and technology partners within the industry, illustrated by being a finalist in the esteemed Modern Retail Award for Best Retailer/Agency Collaboration. Jay Friedman, CEO of Goodway Group, expressed excitement about continuing to lead the industry: "Boards of Directors, CFOs, and CEOs rightfully want to know more precisely the return on their marketing investment. We are delighted to work with CMOs to show them how measurement, analytics execution, and provable outcomes can be better. GRADIANT and G-Comm allow us to further specialize within two key areas of industry growth. We’ve spent the last couple years innovating to deliver ahead of what marketers need. Seeing the culmination of these efforts is credit to our team.” About Goodway Group Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Group’s Outcome Engineering™ powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth. Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchanger’s Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value. Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency. Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands. Contact Details Kite Hill PR for Goodway Group Alexandra Morrison +1 214-604-9658 goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 06, 2024 11:38 AM Eastern Daylight Time

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AC MILAN AND WEB3 IGAMING LEADER TG.CASINO SIGN NEW PARTNERSHIP DEAL

Finance News

AC Milan and TG.Casino are delighted to announce a new partnership, which sees the online casino platform become the Official Regional iGaming Partner of the Rossoneri in Europe. This new collaboration between two frontrunners in their own fields offers a great opportunity to create something new and innovative. This partnership demonstrates the platform’s intent to take on and beat the iGaming competition to become the ultimate destination for all ambitious Gamefi players. The deal catapults TG.Casino into the top ranks of GameFi by bringing the brand into the living rooms and onto the mobiles of tens of millions of consumers all over Europe. Thanks to this new partnership, $TGC token holders will have the chance to win lots of experiences offered by the Rossoneri club. From visits to the Milanello training centre to winning official AC Milan jerseys and VIP access at the San Siro stadium, football fans will have the chance to enjoy unique and exclusive experiences. The new partnership provides AC Milan with a new fan engagement tool, creating bespoke experiences, which aim to give them more access, and bring them even closer to their beloved Club. TG.Casino on Web: https://shrt.care/e44200d4 TG.Casino on Telegram: https://t.me/tgcasinoofficialbot?start=intpr Contact Details Alex Brown alex@sportsnews.com

May 06, 2024 08:00 AM Eastern Daylight Time

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Goodway Group Earns Fourth Nod on AdExchanger’s Programmatic Power Player List

Goodway Group

Goodway Group, a leading independent digital marketing agency, has been recognized as one of AdExchanger's 2024 Programmatic Power Players, solidifying its position as a top agency and strategic partner in the ad tech industry. The prestigious accolade highlights Goodway Group's exceptional digital media expertise, comprehensive offerings and proven track record of delivering results for clients worldwide. Selected from a competitive pool of submissions, Goodway Group stood out for its innovative solutions, advanced capabilities and documented case studies highlighting funnel impact and revenue growth. AdExchanger's editors rigorously evaluated each entry, considering the strength and breadth of offerings, talent and new business wins. "We’re honored to be named among AdExchanger's 2024 Programmatic Power Players," said Stephani Estes, Chief Media Officer at Goodway Group. "This recognition underscores our commitment to buying excellence for our client's media investment to drive measurable, bottom-line impact. We're proud to be recognized for our efforts in pushing the boundaries of programmatic advertising and delivering value in an ever-evolving digital landscape." As reported by Statista, programmatic buying methods account for 82% of all digital spending worldwide. This figure is projected to climb even higher, reaching 89% by 2029, highlighting the growing importance and dominance of programmatic advertising in the entire industry. There’s often a misconception that programmatic advertising is simply display ads. Some of the fastest-growing channels, retail media, social media and CTV, rely heavily on programmatic buying. In addition to Goodway Group’s Programmatic Power Player recognition, Goodway Group's CEO, Jay Friedman, is a leading advocate for transparency and integrity in advertising. His bylines and commentary regularly appear in top industry publications such as Digiday, The Drum and MediaPost. Moreover, he's actively democratizing programmatic buying best practices, ensuring they're accessible to all marketers. His and Dr. Augustine Fou’s recent groundbreaking research on programmatic waste, for example, culminated in our "Once and For All" white paper, an acclaimed resource that offers practical solutions to minimize ad waste and maximize results. "At its core, programmatic advertising is simply an automated, data-driven approach to delivering brand messages to consumers," said Friedman. "Marketing is the true growth engine for organizations. Embracing creativity within a scientific approach is important because doing programmatic – or any marketing – well requires this balanced methodology.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and three MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at Goodwaygroup.com. Contact Details Kite Hill PR for Goodway Group Alexandra Morrison +1 214-604-9658 alexandra@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 03, 2024 11:00 AM Eastern Daylight Time

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5thScape to list its first game “MMA Cage Conquest” on Meta Store: Ultimate Virtual MMA Experience

Spark Metro PR

Mixed Martial Arts fans and enthusiasts, your virtual fighting dreams have arrived! 5th Scape delivers a transformative experience with "MMA Cage Conquest," stepping far beyond traditional fighting games into true sensory immersion. Step into the iconic MMA cage, feel the roar of the crowd and become the champion you always envisioned. The 5thScape Project is an ambitious venture that aims to create a comprehensive Virtual Reality ecosystem. In this VR ecosystem many developers, gamers and experts from various industries can collaborate. This is a VR gaming studio startup in which they focus on developing games, movies, animations etc. Apart from this, they are also planning to launch a special VR headset and a VR Chair which is an ergonomically perfect chair for long gaming sessions. Now, coming back to the game, - "MMA Cage Conquest" redefines virtual combat. Its skill-based system demands true martial arts strategy along with honed reflexes. Learn and master strikes like a real-life wrestling professional. It includes (not limited to) powerful grappling throws and the intricacies of ground control to secure your victories. Feel the impact of every blow, the thrill of a perfectly executed submission, and the tension of a match fought on the razor's edge. Training lies at the heart of "MMA Cage Conquest." This journey transcends button-mashing and enters the realm of personal development. Start as an eager underdog, mastering the fundamentals through rigorous simulations. Refine your striking, defense, and ground game, tracking your progression and building unshakeable confidence. With each session, you don't just play the game – you live the fight. MMA Cage Conquest is all set to make gaming experiences more vigorous and a powerhouse for the senses. Feel the rush in your bones as you climb the leaderboards, and establish yourself as the ultimate MMA cage conqueror. Ready to unleash your inner champion? " MMA Cage Conquest " will be available on the Meta platform. Submitted for listing on May 2, 2024, the developers await approval from Meta. Visit 5thscape.com for trailers, release updates, and the latest news on your journey to become the undisputed MMA Cage Conqueror. Contact Details 5th Scape 5thScape Team +1 302-597-6768 Team@5thscape.com Company Website https://5thscape.com

May 03, 2024 06:51 AM Eastern Daylight Time

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Plotline raises $2.6m as it harnesses AI to boost adoption in the super app era

Plotline

As customer acquisition costs soar, consumer companies are rushing to find new ways to make their apps appealing by building super apps that offer multiple services. But with 50% of the global population expected to be using super apps by 2050, the competition to win and engage users is intensifying. Plotline, a startup enabling consumer app companies to rapidly and effortlessly customize their apps, has raised $2.6 million from Elevation Capital to improve user adoption and loyalty in the super app era. Plotline was founded in 2022 by Shubham Jindal and Adarsh Tadimari, who previously led the business and AI teams at HyperVerge, a leading identity-verification SaaS company. The pair initially set out to help product teams get real-time app feedback, but quickly found that many apps were being underutilized because the majority of users weren’t aware of all of the available functionalities in the first place. Shubham Jindal, co-founder of Plotline commented: "Mobile apps are adding a lot more functionality into their apps today compared to half a decade ago. This poses a unique challenge in how users navigate and discover these offerings. Through our work with customers over the past year, we see that influencing user behavior by making apps dynamic can be extremely beneficial for the company and end user. As apps transition from single-function tools to vertical super apps that offer multiple complementary services - they realized there was untapped potential in helping marketers and users unlock their apps' full value.” Today, Plotline helps consumer brands make their apps dynamic based on individual user behavior, analyzing billions of data points to create a personalized experience that drives significant improvements in app usage. This helps product marketers cut through the noise in a way existing customer engagement platforms are currently unable to. While those platforms excel at bringing users back to apps through channels like push notifications, SMS, and emails, they fall short in being able to influence the user within the app itself. Furthermore, by integrating LLMs for content creation and continuous experimentation, Plotline ensures that each user's experience is optimally engaging and consistently evolving. Based in San Francisco and Bengaluru, Plotline’s powerful no-code platform facilitates in-app user experimentation with inline widgets, improves activation, feature adoption, and retention with nudges, and drives deeper engagement with gamification components. This empowers consumer brands across the globe to skyrocket their user adoption and engagement rates. Since launching just one year ago, Plotline has garnered significant traction among 50 consumer app teams, including industry leaders like Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo. Plotline has served over 150 million end users through its platform and has helped every customer improve implementation and experimentation speeds by up to 10x. Strategically deploying its $2.6m seed round to bolster key functions across R&D, marketing, and sales, Plotline is now looking ahead to drive expansion in the US, Middle East, Africa, and Asia-Pacific regions. “With the rise of vertical superapps, Plotline helps consumer apps cut through the noise and deliver the best in-app experiences through their no-code platform that allows growth marketers to craft and launch tailored UX campaigns. We're eager to support Shubham Jindal and Adarsh Tadimari on this journey as they redefine the dynamics of user engagement and drive unparalleled growth in this industry.” Poorvi Vijay, Vice President, Elevation Capital. “The growth isn’t just in numbers. With apps turning multi-functional, there’s a lot more ground to cover, and the role of app adoption platforms is becoming even more crucial. We’re enabling both companies and their users to navigate the dynamic digital landscape, and the journey is far from over,” said Shubham Jindal. About Plotline Plotline is a plug-and-play platform that empowers B2C product marketers to customize app experiences to each user’s behavior and preferences. Plotline facilitates app experimentation with inline widgets, improves activation, feature adoption, and retention with nudges, and drives deeper engagement with gamification components. Plotline powers over 50 gaming, fintech, and commerce consumer apps, including industry leaders like Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo. About Elevation Capital Elevation Capital is a leading venture capital firm that provides seed and early-stage capital for emerging companies in India. Having invested in India since 2002, Elevation has deployed over $2.6 Bn of capital in over 190 companies. The firm announced its eighth pool of capital of $670 million in April 2022. Co-led by Managing Partners Ravi Adusumalli and Mukul Arora, along with Partners Mridul Arora and Mayank Khanduja, the firm has invested across Consumer Internet, SaaS, Fintech, Consumer Brands, Edtech, Healthtech and Deeptech. Elevation Capital has offices in Bengaluru and Gurgaon. Contact Details Plotline Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.plotline.so/

May 02, 2024 09:00 AM Eastern Daylight Time

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