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What's Trending Now - Summer Must-Haves

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

July 03, 2024 04:42 PM Eastern Daylight Time

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Catalyst Marketing Agency named 2024 Colorado Companies to Watch winner

Catalyst Marketing Agency

Catalyst Marketing Agency has been selected as one of the prestigious winners of the 2024 Colorado Companies to Watch award. This statewide recognition celebrates Catalyst’s exceptional growth, innovation, and contribution to Colorado's economic landscape. Colorado Companies to Watch is a distinguished statewide awards program dedicated to honoring companies that are instrumental in fueling the economic vitality of the state. These winners represent Colorado's most innovative, visionary, and impactful second-stage entrepreneurs, actively expanding their businesses and enriching their networks. Being named a Colorado Companies to Watch winner signifies Catalyst's position as one of Colorado's most dynamic and promising businesses. "We are incredibly honored to be recognized as a 2024 Colorado Companies to Watch winner," said Catalyst’s CMGO, Robin Emiliani. "This award is a testament to our entire team's hard work, dedication, and innovation. We are proud to contribute to Colorado's vibrant business community and look forward to continuing our growth and impact in the years to come." As a Colorado Companies to Watch Award winner, Catalyst Marketing Agency joins an elite group of innovative entrepreneurs who are actively growing their businesses and expanding their networks. Through its strategic approach, creative solutions, and unwavering commitment to client success, Catalyst has established itself as a trusted partner for businesses seeking to elevate their brand presence and drive tangible results. This recognition highlights Catalyst’s achievements and underscores its potential for continued success and leadership in Colorado and beyond. Catalyst was officially honored at the 2024 Colorado Companies to Watch Awards Gala, where Robin and Gem (co-founders) had the opportunity to connect with other winners, industry leaders, and Colorado's business community supporters. The award reaffirms Catalyst’s position as a dynamic force in Colorado’s business landscape and sets the stage for even greater achievements in the future. For more information about Catalyst and its award-winning services/products, please visit https://catalystmarketing.io/. About Catalyst Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong marketing strategies and bring unignorable creative concepts to life. Contact Details Catalyst Marketing Agency Robin Emiliani +1 303-842-1189 robin@catalystmarketing.io Company Website https://catalystmarketing.io/

June 27, 2024 09:09 AM Mountain Daylight Time

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SIGMA Announces Launch Schedule of SIGMA 18-50mm F2.8 DC DN | Contemporary for Canon RF Mount

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce pricing and availability of the SIGMA 18-50mm F2.8 DC DN |Contemporary for the Canon RF Mount System. It is the smallest and lightest F2.8 standard zoom for crop-sensor mirrorless cameras*. This is the first lens from SIGMA to be released for Canon RF Mount, and the lens offers a 28.8-80mm full-frame equivalent focal range on Canon APS-C format mirrorless cameras. R etail price is $599 through authorized US retailers, and the lens will be available in mid-July 2024. The SIGMA 18-50mm F2.8 DC DN | Contemporary is currently available for Sony E-mount, L-Mount, and Fujifilm X Mount camera systems. *since time of original release in October 2021, and effective June 2024. Launch schedule of SIGMA 18-50mm F2.8 DC DN | Contemporary for Canon RF Mount SIGMA Corporation is pleased to announce the launch schedule of SIGMA 18-50mm F2.8 DC DN|Contemporary for Canon RF Mount. Supplied accessories: PETAL-TYPE HOOD LH582-02, FRONT CAP LCF-55 III, REAR CAP LCR II Mount: Canon RF Mount Launch: July, 2024 * Product appearance and specifications are subject to change. #SIGMA #SIGMA1850mmF28Contemporary #SIGMAContemporary #SIGMADCDN #SIGMARFMount A large F2.8 aperture zoom lens that need never leave your camera. This exceptionally light, bright, and sharp standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. 【Long-awaited Canon RF Mount addition】 SIGMA's first APS-C size mirrorless dedicated zoom lens, the SIGMA 18-50mm F2.8 DC DN | Contemporary, will now be available for the Canon RF Mount. This addition allows users to enjoy high-performance, and high-quality SIGMA zoom lenses in native mount on their Canon RF Mount system. A control algorithm including AF drive and communication speed optimization has been developed specifically for Canon RF Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports Servo AF and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. * Available on supported cameras only. Mount Conversion Service is available to convert other mounts of SIGMA 18-50mm F2.8 DC DN|Contemporary to Canon RF Mount. 【Features】 1.Large F2.8 aperture and superb image quality The compact body offers a versatile full-frame equivalent zoom range of 28.8mm to 80mm, a wide aperture of F2.8 throughout the entire zoom range that allows you to enjoy bokeh expressions, and sharp images achieved by the latest optical design technology. With a minimum focusing distance of 12.1cm and a maximum magnification of 1:2.8 *1, it allows photographers to take advantage of the compact shooting system, such as shooting close-ups of your subject. 2.Exceptionally compact and lightweight body ideal for mirrorless cameras The main feature of the SIGMA 18-50mm F2.8 DC DN | Contemporary is its overwhelmingly compact and lightweight body that maximizes the excellent portability and advantages of an APS-C mirrorless camera. Despite its large aperture of F2.8, it is the smallest and lightest in its class *2 boasting a maximum diameter of φ69.2mm, a length of 74.5mm and weight of 300g. *3 This makes the large-aperture standard zoom easy to carry around in daily life. *1 The minimum focusing distance and maximum magnification ratio are both values at the wide end. *2 As an AF compatible, F2.8 constant aperture standard zoom lens for APS-C (as of June 2024, by SIGMA). *3 Size and weight measurements given for Canon RF Mount version. 【Specifications】 Values are for Canon RF Mount Lens Construction:10 groups, 13 elements (1 SLD and 3 aspherical lenses)|Angle of View (APS-C):73.4°(W)-30.0°(T)|Number of Diaphragm Blades:7 (rounded diaphragm)|Minimum Aperture:F22|Minimum Focusing Distance:12.1 (W) -30 (T) cm / 4.8 (W) -11.9 (T) in.|Maximum Magnification Ratio:1:2.8 (W) -1:5(T)|Filter size:φ55mm|Dimensions (Diameter × Length):φ69.2mm × 74.5mm / φ2.7in. x 2.9in.|Weight:300g / 10.6oz. 【 Product Barcode 】 Canon RF Mount: 00-85126-58572-3 【 Accessories (Supplied) 】 Name of product / Product Barcode LENS HOOD LH582-02: 0085126 939694 FRONT CAP LCF-55 III: 0085126 930066 REAR CAP LCR II: For Canon RF Mount 0085126 941468 【 Accessories (Optional) 】 Name of product / Product Barcode SIGMA WR PROTECTOR 55mm: 0085126 930912 SIGMA PROTECTOR 55mm: 0085126 931049 SIGMA WR UV FILTER 55mm: 0085126 930653 SIGMA WR CIRCULAR PL FILTER 55mm: 0085126 930783 【Contact】 For further information, please contact your local authorized SIGMA representative listed in the link below: https://www.sigma-global.com/en/about/world-network/ 【Information】 SIGMA GLOBAL VISION: https://www.sigma-global.com/ SIGMA 18-50mm F2.8 DC DN | Contemporary product information: https://www.sigma-global.com/en/lenses/c021_18_50_28/ SIGMA Canon RF Mount special page: https://www.sigma-global.com/en/contents/sigma_rfmount_lenses/ Contact Details SIGMA CORPORATION OF AMERICA Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com Company Website https://www.sigmaphoto.com/

June 25, 2024 01:00 AM Eastern Daylight Time

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Hoffman Financial Group Joins Forces with AmeriLife’s Brookstone Capital Management

AmeriLife

Brookstone Capital Management (“Brookstone”), a leading, SEC-Registered Investment Advisory (RIA) firm and affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has partnered with Hoffman Financial Group, a nationally recognized financial planning firm based in Atlanta. Per the agreement, terms of the deal were not disclosed. “We’re excited to partner with the Hoffman team. This collaboration will only strengthen both organizations and continue to provide best-in-class solutions for them and all the clients they serve,” said Dean Zayed, CEO of Brookstone Capital Management. “Additionally, this partnership underscores Brookstone’s ongoing investment and commitment to our advisors and our goal to be the leader at the intersection of insurance and securities.” “Hoffman Financial Group is a premier financial services firm – Chris and his team have created something special that we are excited to be a part of,” added Darryl Ronconi, president of Brookstone Capital Management. “With a broader relationship with Brookstone and AmeriLife, our goal is to help continue to accelerate their significant growth by providing them with even more resources and support.” Founded in 2011, Hoffman Financial Group is a comprehensive financial and retirement planning firm with one goal in mind: to be the go-to financial advisor for individuals wanting to retire. The firm offers a completely hands-on approach to retirement planning and a full suite of wealth management offerings, including investment management, 401(k) and IRA rollovers, tax planning, and more through its eight investment advisor representatives. Hoffman Financial Group has applied this high-touch approach to unique offerings such as Her Wealth Her Way ®, designed specifically to help women retire with comfort, confidence, and class. Hoffman Financial Group is also incredibly active in the media, bringing its expertise on money management to viewers of The Financial Edge on Atlanta’s CBS 46 and ABC’s Good Morning America Weekend every Sunday morning, and to listeners of Money Unleashed on Atlanta’s 95.5 WSB every Sunday afternoon. Additionally, the firm is an Official Partner of the University of Georgia Bulldogs ® and, most recently, was named Official Financial Advisor of former Bulldog and NFL player Brock Bowers, partnerships that have cemented Hoffman Financial Group as a leading financial services company alongside two distinguished names in collegiate sports. “I couldn’t be more excited to partner and expand our relationship with Brookstone,” said Chris Hoffman, founder of Hoffman Financial Group. “They are the best partner to take us to the next level. The entire team is thrilled about the opportunity of aligning Hoffman Financial Group with the extensive resources and talent that they offer.” Now, as part of the AmeriLife family of companies, Hoffman Financial Group will enjoy broad access to best-in-class platforms, tools, resources, and an expansive product portfolio to move quickly into new markets, accelerate production, and drive the firm’s growth for years to come. “Chris Hoffman has built a powerhouse brand and business that is reshaping retirement planning for America’s retirees,” said Mike Vietri, Chief Distribution Officer for AmeriLife Wealth Group. “We’re incredibly excited for Hoffman Financial Group to join forces with Brookstone as part of AmeriLife Wealth Group, and look forward to integrating their unique approach, expertise, and leadership into our fast-growing distribution platform.” ### About Hoffman Financial Group Hoffman Financial Group is a leading financial planning firm based in Atlanta, Ga. With a personalized approach coupled with highest standards of financial advisory services, the firm specializes in principal protection, income planning, wealth accumulation, legacy planning, and more. For more information, visit HoffmanCorporation.com. About Brookstone Capital Management Founded in 2006, Brookstone Capital Management (BCM) is an SEC-Registered Investment Advisory firm with over $9.5B in Assets Under Management (AUM), providing fee-based investment management services through its network of more than 750 financial advisors and firms. Brookstone is an innovator and industry leader and empowers independent financial advisors of all sizes to scale their business by providing access to a Turnkey Asset Management Platform (TAMP) along with a dedicated team to support every aspect of an advisor’s practice. Visit BrookstoneCM.com for more information. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado media@amerilife.com Partnership Inquiries Patrick Nichols corporatedevelopment@amerilife.com Company Website https://amerilife.com/

June 17, 2024 09:00 AM Eastern Daylight Time

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Roberts & Ryan Inc. expands its internship program in partnership with the Boys and Girls Club of Harlem.

Roberts & Ryan, Inc.

Roberts & Ryan, Inc., America’s first Service-Disabled Veteran-Owned (SDVO) broker-dealer, announced the expansion of its summer internship program, which recently accepted 13 candidates from a diverse pool of students from a variety of schools and backgrounds. The expansion reflects the company’s commitment to supporting veterans and underprivileged youth. “At Roberts & Ryan, we believe that supporting future generations of financial professionals is important to the long-term success of our industry. This year’s internship class was bolstered by our relationship with the Boys & Girls Club of Harlem, who recommended two exceptional candidates, creating more opportunities for diverse talent in the financial services industry,” said Brian Rathjen, President of Roberts & Ryan. Seven interns completed Roberts & Ryan's internship program in 2023, a number the firm nearly doubled in 2024 due to increased student demand. Roberts & Ryan runs two internship cohorts per year to provide students from a variety of backgrounds with real-world experience in the financial services industry. Interns collaborate with experienced professionals on projects that demonstrate a range of services provided by Roberts & Ryan, from secondary equity and fixed income trading to debt and equity capital markets, business development, compliance, and marketing. Roberts & Ryan was recently approved for membership by the New York Stock Exchange, and summer interns have access to its iconic trading floor. "Breaking into the financial services industry can be a challenge, as most entry-level positions require either previous work experience or a professional connection with someone in the industry. We believe that our program provides our interns with both,” said Edward D’Alessandro, Chief Executive Officer of Roberts & Ryan. Roberts & Ryan is committed to increasing access to opportunities in the financial sector by finding high-quality candidates for their internship program. Through the program, interns gain valuable experience, make important connections, and build a talent stack for a successful career in finance. For current undergraduate and graduate students interested in participating in next year’s internship program, please email your resume to info@roberts-ryan.com. About Roberts and Ryan, Inc. Roberts & Ryan, Inc. is a Service-Disabled Veteran Owned (SDVO) broker-dealer with execution capabilities in the capital markets, equities, and fixed-income trading. The firm was founded in 1987 by a United States Marine Corps Vietnam combat veteran and Purple Heart recipient. With over $2 million in committed donations, Roberts & Ryan is active in donating to charitable foundations that make significant positive impacts in the lives of Veterans and their families, primarily focusing on general wellness, mental health, and career transition. To learn more about Roberts & Ryan, please visit www.roberts-ryan.com. Contact Details Michael C. Del Priore +1 646-859-4061 mdelpriore@roberts-ryan.com Company Website https://www.roberts-ryan.com

June 13, 2024 09:00 AM Eastern Daylight Time

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NOVUS INK Advisors and Solidus Capital Group Team-up to Serve Growing Transatlantic Commercial Interests of Mid-Market Enterprises

NOVUS INK Advisors

NOVUS INK Advisors and Solidus Capital Group signed a services agreement today to provide integrated senior advisory and execution services to small-and mid-market enterprises amid thriving commercial interests between the United States and Europe. The two firms aim to accelerate client services by combining expertise and resources to support growth into new markets, encompassing management counsel, valuation, performance tracking, board advisory, marketing, communication, public and government affairs. The collaboration will enable NOVUS INK Advisors and Solidus Capital Group to meet the unique needs of global small-and mid-market enterprise clients operating across business-to-consumer, business-to-business, and business-to-government segments. The transatlantic economy is proving remarkably robust in the face of global economic and geopolitical disruptions. No two other regions in the world are as deeply integrated as the United States and Europe, according to the 2024 Transatlantic Economy Report from the U.S. Chamber of Commerce, AmCham EU, Johns Hopkins SAIS and the Transatlantic Leadership Network. The report states: "the $8.7 trillion transatlantic economy employs more than 16 million workers in mutually onshored jobs on both sides of the Atlantic. It is the largest and wealthiest market in the world, accounting for half of total global personal consumption and close to one-third of world GDP in purchasing power. Ties are solid in foreign direct investment, portfolio investment, banking claims, trade and affiliate sales in goods and services, digital links, energy, mutual R&D investment, patent cooperation, technology flows, and sales of knowledge-intensive services." The services agreement will be overseen by a committee chaired by Pia De Lima and Daniel Diaz, NOVUS INK Advisors' Managing Partners, and Andreas Dal Santo, Solidus Capital Group's Managing Director. NOVUS INK Advisors is based in Miami. Solidus Capital Group, affiliated with Atlantic Business Labs, is based in New York. NOVUS INK Advisors is a communication, public and government affairs lobbying firm. NOVUS INK Advisors' practice areas include Corporate, Band and Product Reputation, Business Strategy, Crisis and Reputation Risk, Financial Services, Investor Relations, Mergers & Acquisitions, Brand and Product Marketing Communications Strategy, and Public and Government Affairs. NOVUS INK Advisors is a registered lobbying firm. To learn more, visit: www.NovusInk.com. Solidus Capital Group specializes in management consulting, business valuation, and board advisory services for firms expanding into North America, Latin America, and Europe. It is spearheading an ecosystem of companies, consultants, and subject matter experts with experience from different industries and regions to support corporate and institutional clients' global strategies and growth into new markets. To learn more, visit www.solidus-capital.com. CONTACTS: NOVUS INK Advisors: client.services@NovusInk.com Solidus Capital Group: client.services@Solidus-Capital.com Contact Details NOVUS INK Advisors Client Services client.services@NovusInk.com Company Website https://www.novusink.com/about

June 11, 2024 09:30 AM Eastern Daylight Time

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Room to Roam: ‎The Elephant’s Path to Climate Resilience

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2024 07:00 AM Eastern Daylight Time

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Bevel Rebrands Under Avenue Z, Driving New Era of Media Convergence

Avenue Z

Avenue Z a strategic communications and marketing consultancy today announces the full unification and rebranding of Bevel, a strategic communications firm, to form a new driving force behind media convergence. This unique combination is a strategic venture, breaking the traditional boundaries of PR, marketing, media, and social commerce to drive influence across all digital channels. “We see the market as very open to a company like ours that brings these talents and technologies together under one roof, not just for clients’ benefit, but to build something that is differentiated in this space,” says Jeffrey Herzog, Chairman and CEO of Avenue Z. “The leadership team at Bevel, now fully unified under Avenue Z, is a critical part of helping our clients achieve greater reach, revenue, and returns.” Avenue Z aims to deliver consistent messaging that drives tangible action across multiple touchpoints. The “Convergence Media” approach addresses this need by seamlessly blending various disciplines to create narratives that drive commerce, forge meaningful connections, and spark impactful conversions. “By joining forces through a tech-forward approach to reputation management, our clients will be better connected to their audiences through an integrated communications strategy,” said Nneka Etoniru, EVP, Head of New York at Avenue Z, and one of Crain’s Most Notable Leaders in Advertising, Marketing and PR. “Avenue Z’s approach to convergence unifies the best of brand, media, marketing, and PR to supercharge client campaigns and ultimately yield higher conversions.” Merging traditional PR tactics with paid media, digital marketing, and performance media not only increases the frequency and consistency of brand interactions but also strengthens the narrative across every platform from the Wall Street Journal to TikTok. With teams in New York, Boston, Orlando, and Miami, Avenue Z is set to break boundaries and set the stage for groundbreaking achievements in the PR industry, and beyond. “PR and strategic communications are tools for driving awareness to support their launch initiatives, growth metrics, and raising funds. To achieve broader reach, it’s critical that those PR efforts tie in with digital marketing assets that convert, and performance media that drives connections with the right audiences. Our clients are always innovating, they expect their PR agency to do the same. That’s exactly what we’ve done.” said Libbie Wilcox, Director of Avenue Z New York and lead of their Alternative Assets practice. Avenue Z’s new Convergence PR solution is now available to existing clients. “As part of the leadership team, I know we are so excited for all that is to come. As a PR professional, I’m reassured that the industry is also in alignment. They see that PR is ready for a change. It’s ready for more. And, we’re going to be among the first to pave that path,” said Bristol Jones, Director and Head of Miami at Avenue Z. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising, and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://avenuez.com/

June 03, 2024 09:00 AM Eastern Daylight Time

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Avenue Z and SourceMedium Join Forces to Revolutionize DTC Brand Performance

Avenue Z

Avenue Z, a leader in performance marketing and social commerce for direct-to-consumer (DTC) brands, has partnered with SourceMedium to introduce their new Convergence Dashboard and Data Analytics Solution. This innovative collaboration merges SourceMedium's advanced data infrastructure with Avenue Z's expertise in data visualization and strategy, redefining holistic, data-driven decision-making. Avenue Z’s new dashboard platform allows you to see performance from all marketing channels, down to specific ads by the hour, with customizable views for faster insights into trend analysis, creative performance, customer lifetime value (LTV), profitability, and contribution margin, website performance, merchandising, and more. As consumer behavior shifts and the market evolves, DTC brands confront challenges in optimizing marketing strategies. Avenue Z excels in driving profitable growth for DTC brands through performance media, digital marketing, PR, and strategic communications. With this collaboration, Avenue Z will leverage SourceMedium's proprietary data & technological infrastructure to optimize a brand's performance across the entire ecosystem, from The Wall Street Journal to Shopify and TikTok. “The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium. SourceMedium, a DTC data management, and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building the Convergence Dashboard, a proprietary analytics dashboard with unmatched flexibility, Avenue Z is enhancing its capabilities to deliver even better client results. DTC brands that are clients of Avenue Z will now gain exclusive access to this proprietary tool and expert network. “We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, Author of the DTC and digital trends newsletter In The Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z. The collaboration between Avenue Z and SourceMedium aims to create a third-party partnership focused on delivering unparalleled data-driven insights and strategies to its clients. “This collaboration aligns perfectly with our mission of driving profitable growth for DTC brands through the utilization of the most advanced tools and tactics available. In an ever-evolving market that emphasizes the efficiency of media dollars, we will now be able to provide our clients with an integrated, modeled data set that paints a clear picture of their entire digital ecosystem,” said Snow. Avenue Z and SourceMedium are working on integrating an additional technology partner to inject AI-driven predictive forecasting and a recommendation engine into the proprietary tool. This modernized approach to performance marketing is long-awaited and will level up the meaning of “data-driven” for the entire DTC industry. “The term ‘data-driven’ has been used and sometimes overused in the DTC space. However, with this partnership, we’re elevating its meaning. Being data-driven is no longer just about having access to numbers; it’s about understanding those numbers, predicting trends, and making informed decisions. By integrating AI-driven forecasting and recommendation engines, we’re pushing the boundaries of what it means to be truly data-driven, ensuring DTC brands not only stay ahead of the curve but redefine it,” Wang said. As the DTC market continues to evolve, Avenue Z introduces Convergence Analytics, a Data Analytics solution that transforms cross-channel reporting through customized data modeling. This innovation equips marketing teams with advanced tools for detailed insights into customer journeys, enhancing decision-making and strategic control. "Convergence Analytics, Avenue Z’s new Data Analytics solution, is revolutionizing cross-channel reporting by offering customized data modeling that delivers unparalleled accuracy for DTC media and marketing teams. We built this solution because our clients demanded better revenue attribution than what is typically available. By leveraging our platform, we can attribute clicks beyond standard tools like Meta, activating data that helps pinpoint the visits that yield more sales," said David Corchado, Chief Strategy & Technology Officer at Avenue Z. "This solution not only removes the guesswork from the path to conversion but also equips teams with control through focused dashboards, providing deep insights into the entire customer journey." Demos of the Data Analytics solution and Convergence Dashboard are available now at AvenueZ.com. About Avenue Z: Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com About SourceMedium: SourceMedium is a pioneer in DTC infrastructure and data transformation. Their comprehensive suite of tools and solutions empowers brands with the insights and capabilities needed to navigate the digital landscape successfully. With a commitment to scalability and efficiency, SourceMedium provides the foundation for brands to thrive in the competitive DTC market. For more information, visit: https://www.sourcemedium.com/ Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

May 30, 2024 10:00 AM Eastern Daylight Time

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