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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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LevLane Announces Hiring of Chief Talent Officer, Adam Heagy

LevLane

LevLane announced today that it has hired Adam Heagy as its new Chief Talent Officer. Heagy is an experienced leader in HR and talent acquisition and development, and a veteran of the advertising talent world. Prior to joining LevLane, Heagy was President of Interactive Recruiting Consultants for nearly 10 years where he led all recruiting and talent efforts. “We’ve worked with Adam for years as our contract recruiter and he’s always been a true partner, providing reliable guidance and sending us fantastic talent,” said Josh Lev, SVP Brand Engagement at LevLane. “It was a natural fit to bring Adam into the LevLane family full-time to help us find the best talent for our future growth.” While at Interactive Recruiting Consultants, Heagy worked with a wide range of advertising and marketing agencies to source and recruit top talent. “LevLane has a phenomenal culture that is truly unique in the advertising world, said Heagy. “So, when the opportunity arose to join the team full-time, it was a no-brainer. I’m excited to be part of such a talented team and can’t wait to find that next generation of LevLane talent.” Heagy will be responsible for all talent acquisition and will head up the Human Resources Department, reporting to Chief Financial Officer, Nicole Landau. --- About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 12, 2021 07:56 AM Eastern Daylight Time

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EDUCATORS CAN FOSTER TRUST IN SCIENCE THROUGH GLOBAL PLEDGE

International Day of Light Steering Committee

For more than a year, educators worldwide have been forced to transform the way they teach. However, advancements in science, specifically telecommunications, enabled the shift from a traditional classroom to remote learning environments. Today, scientific developments, including health advancements such as vaccines and testing, are allowing students to return to physical classrooms. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society, offers a valuable teaching tool to help educators draw attention to the crucial role science plays in improving our quality of life. In celebration of this year’s International Day of Light on 16 May, the pledge is allowing people, particularly educators and students, around the world to affirm their support for science and the scientific process. Students can be leaders in understanding and defending science. Just as educators teach skills that build students’ scientific literacy to help them evaluate facts, they can offer ways for students to affirm confidence in the scientific process. “A dedicated effort to building—and in some cases, rebuilding—trust in science will prepare students to be the scientifically informed leaders we desperately need,” said Dr. Desiré Whitmore, Senior Physics Educator and Staff Physicist at the Exploratorium in San Francisco, CA. Additional resources for educators are available on the Trust Science website, including hands-on activity videos, lesson plans, posters to download, activities and lessons, links to online resources and the Laser Classroom. To date, the pledge has seen enthusiastic support worldwide with more than 2,500 signatures, including Nobel and Breakthrough Prize laureates, UNESCO L’Oréal For Women in Science prize winners, Presidents and CEOs of major scientific bodies, as well as scientists and students from more than 20 different countries. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 11, 2021 09:03 AM Eastern Daylight Time

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LevLane Advertising Appoints Nicole Landau as Chief Financial Officer

LevLane

FOR IMMEDIATE RELEASE LevLane Advertising, a full-service advertising agency and 37-year veteran of the Philadelphia marketing scene, announced today the addition of Nicole Landau as its new CFO. Landau will oversee all agency financial functions and will serve as a key member of the executive team. Landau is a seasoned business executive with over 20 years of experience in senior financial leadership roles. Before LevLane, Landau served as Chief Financial at Seven C’s Hospitality Solutions, where she oversaw all finance and accounting operations. She began her career at Arthur Andersen before joining Digitas Health as Senior Finance Manager, followed by a decade-long stint as VP of Finance at DiD Agency. “Nicole’s background in financial leadership and operations was a perfect fit for us,” said Josh Lev, SVP Brand Engagement at LevLane. “She is exactly who we need in this role to help us reach the next level.” The agency has expanded services in recent years and is ready to capitalize on that momentum – something Landau will be integral in. “I’m thrilled to be part of the LevLane family. They have already done the hard work of building a unique culture and a stellar reputation in the advertising world,” said Landau. “I'm excited to continue that mission and I'm confident that together we can create the right financial structure to drive consistent growth." About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir, SVP of Content, Social Media and PR +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 11, 2021 07:03 AM Eastern Daylight Time

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Goodway Group Forms Strategic Digital Partnership with Online Grocery Delivery Platform Good Eggs

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has formed a strategic partnership with online grocery delivery platform, Good Eggs. Within this new partnership, Goodway Group is focused on driving Good Eggs’ customer acquisition by building the brand’s performance and direct marketing capabilities. Since the onset of the partnership, Goodway Group has helped achieve Good Eggs’ aggressive new customer goal, delivering more new customers in March 2021 than ever previously recorded as being delivered by paid media. As a growing DTC startup, Good Eggs is committed to providing the best quality groceries directly to customers' doors in the San Francisco Bay area, while supporting local, ethically sourced food. Additionally, the company is the only solution in the market that provides groceries and meal kits without a required subscription. Marketing has always been a key initiative at Good Eggs, and the company found that Goodway Group’s unique approach was unlike any other option it had seen in the market. In order to further highlight the Good Eggs brand, Goodway Group is focused on creating a customer service function that uses site and predictive analytics to drive marketing investment decisions, while prioritizing custom solutions tailored to the platform. Goodway Group is acting as Good Eggs’ direct response agency and is the only provider of digital execution, running all forms of the DTC brand’s media, social, SEM and display, audio, native, video, and CTV. “Everything we do at Good Eggs is centered around our customer. We’ve always looked for the best quality products to offer and local farmers and producers are core to this. Our brand is dependent on a top-of-the-line customer experience, which means that our customer acquisition engine must always be top of mind,” Vineet Mehra, Chief Growth and CX Officer at Good Eggs. “From our website to social media, all touchpoints must be prioritized to offer the best possible experience for our customers. We are excited to be working with Goodway Group as they help us to achieve our business goals.” Through this partnership, Goodway Group is taking site-side data from all major platforms and using that to identify how to best utilize it in the customer acquisition engine, while pulling from data on a daily, weekly, monthly, and annual scale to drive top of the line predictive outcomes. Good Eggs has also hired a dedicated team of engineers to make real-time changes, such as tagging, tracking, event UX and website changes or enhancements, based on the needs of the business – ultimately to aid in getting changes to market in a faster, more efficient way. “We are thrilled to partner with Good Eggs as they continue to provide an exceptional experience for their customers,” said Jay Friedman, President at Goodway Group. “Through a focus on performance marketing and unique digital solutions, we’ve been able to act as an extension of the Good Eggs in-house team and form a successful partnership that has already seen valuable results.” About Goodway Group: Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Rachel Wyncoop +1 631-338-7248 rwyncoop@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 06, 2021 01:35 PM Eastern Daylight Time

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Norwegian Cruise Line Celebrates Teacher Appreciation Week By 'Giving Joy' to Educators Across the U.S. and Canada

YourUpdateTV

In recognition and celebration of the countless teachers who have spent the last 15 months giving their all to students across the U.S. and Canada during these unprecedented times, Norwegian Cruise Line, the innovator in global cruise travel, announced this week the relaunch of its "Norwegian's Giving Joy TM" contest, which provides educators with free cruises and a chance to win up to $25,000 for their schools. Recently, Christine Da Silva, Vice President of Communications and Events at Norwegian Cruise Line, participated in a nationwide satellite media tour to discuss this exciting initiative. A video accompanying this announcement is available at: https://youtu.be/_QgnTvXUAvQ "Norwegian's Giving Joy" acknowledges the often-undervalued work of educators and highlights the intersection between travel and education. First launched with astounding success in 2019, with over 1.4 million votes for more than 46,000 teachers, and a total prize of over $100,000 for schools across North America, the contest heralds these selfless warriors. This year's campaign is especially significant given the elevated demands of this profession under pressure. For more information and to vote and nominate for a deserving teacher, visit nclgivingjoy.com About Christine Da Silva: Christine Da Silva is the vice president of Communication for Norwegian Cruise Line, responsible for the development and execution of the brand’s global external and internal communication strategy. Overseeing the Communication and Events teams, she leads the development of the brand narrative; is responsible for reputation, crisis and issue management; and has been instrumental in the launch of engagement initiatives including the game-changing Giving Joy and Encore Moments campaigns as well as the debut of the Company’s latest vessels. Da Silva has over 20 years of experience guiding brands and businesses in delivering authentic and impactful messages through integrated communication and marketing strategies that drive growth, sales and awareness. She is based in the Company’s head office in Miami, Florida About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 06, 2021 01:00 PM Eastern Daylight Time

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Osmo’s Math Wizard Debuts Two Additions That Let Students Embrace Math, Just As Studies Suggest Larger Learning Loss in Math Due to Pandemic

Osmo

With research suggesting a greater learning loss in mathematics, over reading, among K-8 students during the pandemic, and many school districts have yet to reopen full-time, in-person learning, parents are looking for affordable, supplemental at-home learning to help kids with math, and avoid a gap in learning. They are also looking for products to help a child struggling with math or needing a confidence boost to learn it. To meet this growing demand, Osmo launched, for the first time ever, a learning series-- Math Wizard, which now offers two additions. The curriculum-inspired series’ active learning approach allows kids to learn math through tactile play and use of creativity and imagination, so much that they are eager, if not thrilled, to learn more. “What’s amazing is that 20,000 kids played Math Wizard and solved more than 3.5 million math problems since Oct. 1, 2020,” says Pramod Sharma, CEO of award-winning STEAM brand Osmo. “Parents who witnessed their kids using the product were thrilled with their child’s engagement and really liked the healthy screen time.” Self-Paced Games Build Math Confidence, Decrease Anxiety The eight-part Math Wizard series allows kids to experience math through hands-on, narrative- and adventure-driven games, where kids use manipulatives to experiment, exercise their imagination and creativity. The self-paced games drive enthusiasm and help build math confidence, decreasing math anxiety commonly-felt by students and parents, and inspire kids to solve problems on their own--a hallmark of all Osmo games. For struggling learners, targeted hints are built into the games to nudge them along so they find a correct answer, and remain engaged. The series is intended for kids 6-8 years (grades 1-2), and perfect for learning at home. The first two titles of the series cover the foundations of addition and subtraction, and introduce students to measurement standards, while the third and fourth titles focus on laying foundations for multiplication and division, adding more than two numbers, understanding how equations are formed, and addition and subtraction fluency. Families can start a child’s education by purchasing any title within the series. Newest Additions to Math Wizard The third title in the series is Math Wizard and the Amazing Airships (available for iPad and Fire; retail $59.99 at playosmo.com and Amazon.com ), which focuses on mathematical thinking, where kids join Rupert the robot mouse in building and designing airships for the many islands of Spellbarrow Port. Using math and Rupert’s magical wrench, kids deliver packages, balance objects so they can fly, and navigate challenges like thunderstorms and high winds. Amazing Airships features two games and the box contains: 1 Magical Board; 16 Ship Pieces; 16 Cargo Pieces; 12 Balloon Pieces. The two games contained within are: Airships - players build airships on their mat and test them in the skies, learning how to balance lift (balloons) and weight (packages, wood blocks) so they can fly. Clockwork - in this all-digital game, players use their fingers and counting skills to wind up a team of quirky clockwork robots, to the right amount, so they can move around the port Kids will learn: Building and balancing equations Practicing addition and subtraction Solving for an unknown value Introduction to algebraic thinking The fourth title is Math Wizard and the Enchanted World Games (available for iPad and Fire; retail $59.99 at playosmo.com and Amazon.com ), which sets the foundations of multiplication and inspires critical thinking. Here, kids create power smoothies and meals for athletes across various competitions! Using math skills, they give their team the right mix of magic ingredients needed to win the gold. The box features 2 games and contains: 1 Lunchbox Mat; 27 Fruit & Veggie Pieces; 1 Juice Mat; 12 Fruit Strips; 1 Magical Token. The two games contained within are: Bento Box - players choose from five different sports and help athletes by packing them a magic lunchbox requiring the best combination of fruits Juice Team - elite athletes across four different sports count upon players to blend the right number of fruits to create a magic juice, so they can win trophies Kids will learn: Repeated addition as a foundation of multiplication Advanced addition and subtraction Number decomposition Analytical skills Osmo also offers a 4-box set featuring 4 Math Wizard titles ( Magical Workshop, Secrets of the Dragons, Amazing Airships and Enchanted World Games ) and includes a base for iPad or Fire ( retail $236 at playosmo.com and Amazon.com). The fifth title in the Math Wizard series will debut in Fall 2021. Praised By Parents & Teachers; Math is a Critical Life Skill “ Math Wizard couldn’t have come at a better time! Since we are distance learning, the kids could use the extra hands on help with math. The creative story lines and fun physical items made teaching math concepts fun! The layout was similar to how they teach common core in school so that was extremely helpful.” Jenielle Chaney, parent, Orange County, California “ Math Wizard is helping my students to subitize basic addition problems. They love to get their turns making potions and that makes them love addition and subtraction. The visual of using tens and ones is also reinforcing place value. Both basic addition and understanding place value are key foundations to success in learning mathematics in the future. To have a successful life, you have to have basic math skills. Math is used in just about every aspect of life.” Zandra Clay, first grade teacher, Lockhart, Texas “In my opinion, math is definitely a critical life skill. Through math, students are able to analyze options, make decisions, and find new ways of thinking and problem-solving. These skills are needed for day-to-day activities....” Alexa Brown, elementary school teacher, Alma, Alabama Additional teacher feedback here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 30,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. iPad & Fire Compatibility for Math Wizard Contact Details Karen O'Dell +1 310-251-0550 karen@playosmo.com Company Website http://www.playosmo.com

May 06, 2021 04:00 AM Pacific Daylight Time

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Mother’s Day Gifts On-Demand from DoorDash

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/H75CYj5AsR0 This Mother’s Day, whether you’re treating a mom in your life near or far, DoorDash is serving up effortlessly perfect, on-demand gifts for every type of Mom - from the chocolate lover to the floral fanatic, DoorDash has you covered (even if you’re gifting at the last minute)! Additionally, DoorDash is announcing today brand new offerings from Jo Malone and The Honest Company, just in time for Mother’s Day in select markets! Give Mom the gift of self care with one of the five exclusive, limited edition self-care bundles from The Honest Company, available exclusively via DashMart, or check out the Jo Malone virtual storefront on DoorDash for unique, luxury products for the bath, body and home. With DoorDash’s Gifting feature, you can choose from beauty products, flowers, chocolates, baked goods, brunch staples, products made by women, and more from local and national favorites and from DashMart, a new kind of convenience store! Gifting through DoorDash also allows you to put a customized, personal touch on a gift with a wide selection of fun virtual cards, a personalized gift message, and same-day delivery directly to mom’s doorstep, with the option to schedule delivery up to 4 days in advance. For those looking to treat mom with fantastic items from women-owned businesses, customers can check out DoorDash’s Made by Women Program by searching “women owned” on the DoorDash platform to discover local favorites. A gift guide is available for every type of mom, available on-demand through DoorDash! And, as a special promotion for Mother’s Day, DashPass members will receive $10 off an order of $50 at The Flower and Gift Boutique when they order between 5/1 - 5/9 and use code: 10FORMOM Mother’s Day Gifts On-Demand from DoorDash For the Chocolate Loving Mom: Nothing says I love you like an ooey-gooey chocolate treat for the mom in your life. Check out the following dessert shops in select areas to find an assortment of chocolate goodness: Cosmic Brownie Cookie from Crumbl Cookies Chocolate Cupcake from Susiecakes Two Chip Chocolate Chip cookies from Levain Bakery For the Floral Fanatic Mom: Send a beautiful bouquet from the Flower and Gift Boutique or search for the Flowers & Gifts carousel in-app for a wide selection of flowers near you. From now until May 9 DashPass subscribers in select cities can get $10 off their order of $40 or more when they use code ‘10FORMOM’ at the Flower and Gift Boutique on the DoorDash app. For the Mom Who Loves to Brunch: Start Mom's day off right, with brunch delivered straight to her bed, kitchen table, or anywhere she wishes to enjoy the best meal of the day! Whether she's particular to sweet or savory, DoorDash offers a wide selection for every type of palate. Sun in My Belly (Atlanta) Eggspectation (Baltimore) Buttermilk Channel (Brooklyn, NY) D Cuisine (Chicago) Hudson 29 (Columbus) Lucille’s (Houston) Honey Bee’s House of Breakfast (Los Angeles) Sadelle’s (Manhattan) The Egg Spot (Miami) Hope Breakfast Bar (Minneapolis) Sweet Maple (San Francisco) Cassis American Brasserie (Tampa) Maketto (Washington D.C.) For the Mom Who Deserves to be Pampered: Gift mom with one of five exclusive, limited edition self-care bundles from The Honest Company, available exclusively via DashMart. Bundles are available in the following cities: Chicago, IL Houston, TX Denver, CO Carrollton, TX Tempe, AZ Sacramento, CA Baltimore, MD Minneapolis, MN Columbus, OH Indianapolis, IN For the Mom Who Needs a Break from Cooking: Treat mom to an amazing meal from one of these women-owned restaurants in select cities. Goddess and the Baker ( Chicago) Nong's Khao Man Gai (Portland) Kismet (Los Angeles) Fauzia’s Heavenly Delights (NYC) Glen's Garden Market (Washington D.C.) Visit DoorDash.com or TryCaviar.com or download the apps to your mobile device About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2021 02:00 PM Eastern Daylight Time

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#CincoForGood

YourUpdateTV

Preorder Corona and discover new local restaurants to support through its partnership with restaurant recommendation site the Infatuation In select markets, receive specially curated Corona piñata party kits and tacos at no charge from Postmates, in addition to exciting offers throughout the day on May 5 Shop the Corona Cinco merchandise collection Explore tasty taco and drink recipe pairings This Cinco de Mayo, Corona beer - a brand that’s synonymous with the holiday - invites consumers to celebrate by encouraging them to dine in or order food from their favorite local restaurants through an initiative called #CincoForGood. To celebrate the program, Corona beer teamed up with renowned Chefs Rick Martinez and Sohla El-Waylly who have pledged to put down their kitchen utensils and pick up their phones to order takeout in support of the restaurant industry. Together, the duo will participate in an interactive Instagram Live on May 5 at Noon PT where fans can join them for an interactive lunch, celebrate #CincoForGood and provide support for the long-term recovery of the restaurant industry. A video accompanying this announcement is available at: https://youtu.be/EEnMIg4lMlg As part of this effort, Corona is donating an additional $1 million this year to the National Restaurant Association Educational Foundation (NRAEF – the non-profit arm of the National Restaurant Association), which is helping to rebuild the restaurant industry and create opportunities for restaurant workers from all backgrounds. In addition to the #CincoForGood Instagram Live with Rick and Sohla on Cinco de Mayo, revelers of legal drinking age can join the celebration early by following @CoronaUSA on Instagram or visiting CoronaUSA.com where they can: Preorder Corona and discover new local restaurants to support through its partnership with restaurant recommendation site the Infatuation In select markets, receive specially curated Corona piñata party kits and tacos at no charge from Postmates, in addition to exciting offers throughout the day on May 5 Shop the Corona Cinco merchandise collection Explore tasty taco and drink recipe pairings The Corona family of products is available at restaurants, bars, local retailers and via online delivery services nationwide. For more information, visit CoronaUSA.com, and refresh your perspective @CoronaUSA on Instagram and Facebook and @CoronaExtraUSA on Twitter. As always, Corona encourages consumers 21 and older to enjoy its products and relax responsibly. About Rick Martinez: Rick Martinez is a cook, writer and pit master with a deep love of Mexican culture and cuisine. Formerly a Senior Food Editor at Bon Appetit and host of a City Guide video series on Mexico City, Rick spends as much time as possible eating his way around Mexico. Originally from Austin, Texas where he learned the art of smoking briskets, he currently lives in New York dreaming of Tacos. About Sohla El-Waylly: Sohla El-Waylly can currently be seen starring in The HISTORY® Channel’s online series Ancient Recipes with Sohla. In addition, she is currently one of the first-ever Resident Experts for Food52 with Off Script with Sohla - her curated monthly online column and video series and is a contributor to The New York Times Cooking vertical. Recently, Sohla was included in the TIME100 Next list, highlighted as one of the emerging leaders who are shaping our future. She concluded her YouTube special Stump Sohla, which was featured on the Babish Culinary Universe (which holds an audience of 8 million subscribers). Sohla notably rose to prominence from her integral role on the Bon Appetit “Test Kitchen” YouTube channel. She was a strategically-placed expert who appeared to offer informed opinions and suggestions about cooking and baking experiments that were on the verge of either going right or wrong. Sohla currently resides in New York with her husband Hisham, their cat Lucifer and two dogs, Clementine and Vito. About the Corona Brand Family: The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. by the company. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981. About YourUpdateTV: YourUpdateTV i s a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 04, 2021 01:00 PM Eastern Daylight Time

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