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You & Mr Jones Data Company fifty-five Expands U.S. Executive Team

fifty-five

fifty-five, a new breed of data company that helps brands leverage data and technology to improve marketing, advertising and the customer experience, is adding to its leadership ranks as part of its U.S. expansion. The company is promoting Robin Clayton to managing director and appointing Alicia Arnold to managing director. Both Clayton and Arnold will report directly to Hugo Loriot, partner at fifty-five. This expansion comes at a time when updates to consumer privacy laws and third-party tracking are impacting advertising leaders globally. “We are thrilled to be announcing the promotion of Robin and the appointment of Alicia,” said Hugo Loriot, partner at fifty-five. “They both bring extensive industry knowledge and will play critical roles in the success of fifty-five in the U.S. and in our efforts to continue to grow our footprint globally.” In her new role, Arnold brings 20 years of award-winning experience working at the intersection of digital, marketing, and technology. Arnold will be responsible for overseeing the operations and performance of fifty-five in the U.S. across new verticals, delivering on business strategies, nurturing talent, enhancing the culture, and growing the fifty-five footprint. Prior to joining the team, Arnold founded a global consulting firm and held client leadership and executive roles at Cognizant, Forrester, and Hill Holliday. She is also a member of the Customer Experience Professionals Association and volunteers with the CXPA Boston Marketing, Community Engagement, and Event Planning team. “At fifty-five, we have the opportunity to shape the future and leave a lasting imprint. Technology and data are transforming how brands connect with their customers. Whether B2B or B2C, data and technology are front and center,” said Arnold. “fifty-five is at the forefront of that change and I cannot wait to see where our team takes the company.” Clayton has worked with fifty-five for the last two years, most recently holding the position of executive director where she led the U.S. consulting practice and was responsible for overall client delivery and growth across accounts, building BrandTech partnerships, managing the U.S. consulting team, and driving a data-driven performance agenda. In her new role, Clayton will focus on balancing growth with building out the right team and organizational structure to sustain and enable that growth. Throughout her time with fifty-five, Clayton has been an instrumental part in generating awareness for fifty-five while delivering quality work to build out case studies and credentials. “I am thrilled to be expanding my career with this amazing team,” said Robin Clayton. “I am looking forward to building on the incredible work we’ve been doing over the last two years, delivering innovative data transformation work with amazing clients, attracting great talent, and taking the time to foster team culture and spirit so it’s embedded in our work products.” About fifty-five fifty-five, the data company fifty-five is a new breed of data company that helps brands like Adidas, Shiseido, and Nestlé leverage data and technology to improve marketing, advertising, and customer experience, through a combination of specialized consultancy and technology services. fifty-five was founded in 2010 by former Google executives and is now a proud member of You & Mr Jones, the world’s first Brandtech group. Headquartered in Paris, the company has a global headcount of 300 with a footprint in New York, London, Geneva, Hong Kong, Shanghai, Shenzhen, and Taipei. To learn more about fifty-five and its offering, visit here. Contact Details Kite Hill PR Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

July 14, 2021 09:00 AM Eastern Daylight Time

Unique Stays Are Booming on Airbnb, with Big Opportunity for Hosts

YourUpdateTV

From a treehouse to a giant potato hotel, searches for unique homes on Airbnb have increased by 94 percent in 2021 compared to 2019, with Hosts of unique stays collectively earning $300 million globally. Recently, the Host of the Big Idaho Potato Hotel, Kristie Wolfe, teamed with Airbnb and YourUpdateTV on a satellite media tour to talk about why guests are so drawn to unique homes and the economic opportunity of hosting for those with unique spaces to share. A video accompanying this announcement is available at: https://youtu.be/R3kglXdaOA8 The Big Idaho Potato Hotel is one of the several unique stays that travelers are turning to break up the monotony of the past year. According to the Airbnb Report on Travel & Living, this fascination with unique stays is universal, with 55 percent of the 100 most wishlisted homes in the last year falling into unique categories. Unique home searches have increased by 94 percent in 2021 compared to the same time period in 2019. Searches for certain types of unique homes – such as yurts, huts and farm stays – have exploded by 10x compared to just two years ago. In fact, there are over 170,000 unique properties all over the world on Airbnb. Unique Hosts have also benefited from the increased interest in unique stays. Since the start of the pandemic, they have collectively earned $300 million globally. To help meet the pent-up demand, Airbnb launched the new Flexible Destinations tool for guests who aren’t committed to a specific destination and want to be able to filter for unique stays when finding trip accommodations. Spending time outdoors has become more important than ever, and parks are seeing a broader range of people visiting and enjoying in record numbers. As more and more people flock to these treasured places, it’s imperative to be safe and thoughtful about how to enjoy and experience them. Airbnb has teamed up with the National Park Foundation to encourage people to recreate responsibly in parks this summer and share some really helpful tips. This includes: Be mindful of where you plan to visit. Don’t overcrowd areas, as this may endanger the safety of yourself and others. When you’re ready to leave a park, make sure to pack up your garbage. Minimize waste by bringing food in reusable containers and utilize refillable water bottles. Remember to respect wildlife and always observe from a distance. And be an active part of making the outdoors safe and welcoming for park visitors of all identities and abilities. Whether you already have a unique space to share, or are interested in creating one, now is the time to consider joining Kristie in sharing it with people from all over the world, on Airbnb. If you’re interested in learning how to get started as a Host, go to airbnb.com/host About Kristie Wolfe: Kristie is a proud Idahoan who is passionate about living simply. In the winter of 2013, she fulfilled a lifelong dream of building her very own treehouse and sharing it with travellers from around the world. From the success of that unique stay, she has since been able to build a hobbit hole, refurbish a fire lookout and, of course, has made over a 6-ton spud guests can sleep in! About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2021 05:00 PM Eastern Daylight Time

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25-Year Independent Printing Business Custom Printing Converts to International Minute Press Franchise in Nampa, Idaho

Minuteman Press International Inc

Mike Cutler started selling print out of his garage in 1996. Over the next 25 years, Mike built a successful printing business that averaged over $1 million in gross sales over the past 5 years. Mike shares his experience in attempting to sell his independent printing company Custom Printing on his own for six to eight months and reveals how Minuteman Press International was able to step in to help him successfully sell the business. History of Custom Printing Mike says, “Custom Printing was a true family business I built from the ground up. I learned the printing trade through my father, who was a line and typesetter dating back to the 1950s. After starting the business in 1996, I quickly out-grew my garage and opened my first retail location in 1998. At the time, my specialties were thermography, offset printing, and stationery (envelopes and forms). By 2006, we out-grew the original location and expanded to a 6,000 sq. ft. facility. Between 2006 and 2014, I completed eight acquisitions to expand my business. The companies I acquired were in the areas of large format printing and signs, lithography, trophies, and reprographics.” Mike continues, “In 2015, we expanded even more, giving us 8,200 sq. ft. of space to work with. When the pandemic hit in 2020, we actually excelled and recorded our biggest sales year operating as an essential business. At the time of the sale, we had nine full-time employees and some part-time staff. Our 5-year average was $1.2 million in yearly sales.” Selling the Business By June 2020, Mike decided that it was time to sell Custom Printing. At first, he was asking different colleagues and people he knew. However, Mike quickly realized that this wasn’t going to be easy. He says, “I tried to sell the business that I worked so hard to build for six to eight months on my own. I was also preparing to let it go at a very undervalued price as I couldn’t find the right people to buy the business and I found many of them were time-wasters and tire-kickers. On top of that, when I consulted with a business broker, they were asking me for 10% off the top of the sale, and they also wanted a percentage of my lease agreement.” After experiencing these challenges on his own, Mike turned to Minuteman Press International to help sell his printing business. “One of the franchisees I knew locally in Idaho referred me to Chris Jutt, Minuteman Press International Regional Vice President. After our first phone call, I felt confident that Chris had the ability, drive and connections to make this dream a reality for me. Our meetings were always super easy going and comfortable. Chris took all the pressure off of me and said to focus on my successful business and he would do the rest. That is just what he did.” Before meeting with Minuteman Press International, Mike even went as far as to get a professional valuation of his printing business. He shares, “When I knew I was going to be selling, I made sure to get the shop ready. I made sure my financials were in proper order, I kept up with equipment maintenance and repairs, and I kept running and growing my business. Just to get a valuation of my business, I spent $3,000 to get it done professionally. Minuteman Press International did this for free and came up with the same number. That really impressed me and reassured me that the sale of Custom Printing was in capable hands.” “We set a price for my independent printing business that was significantly higher than I anticipated, and Chris Jutt recommended some terms. Within one week, I had several very interested parties. Chris found the perfect people to purchase my business – James and Sheryl Wisler – that will continue what I started some 25 years ago. Minuteman Press International knew that the most important things to me were my long-term employees, my clients, and the reputation I had worked so hard to build. Chris found buyers that valued the same things. He and the entire team at Minuteman Press International delivered on all of my expectations and exceeded in most of them. Looking back, if I knew this was going to be this easy, I would have contacted him years ago.” -Mike Cutler, independent print operator, Custom Printing (now International Minute Press, Nampa, Idaho ) Transition to New Owners After the sale of his business, Mike quickly realized how beneficial it was to have the team at Minuteman Press International assist with all aspects of the transition to the new owners. He shares, “At first, I was apprehensive about how the transition would go. I was immediately relieved when I saw how Minuteman Press International took the reins to teach and train James and Sheryl. We are only two and a half weeks into the transition phase, and already I feel like I am not needed as much as I thought I would be. My employees are in great hands, my clients are being taken care of, and James and Sheryl are doing a fantastic job.” He adds, “The entire team both here locally and at their corporate headquarters has been phenomenal. No matter who I’ve talked to or worked with during this entire process, everyone has been professional as well as instrumental in making this happen. It’s a win-win situation all around.” “The smooth transition has reassured me that it was the right move to sell my business with Minuteman Press International. They have the right plan, the right experience, and everyone has been incredible to the very last detail. In my acquisition experience, nothing has ever been as easy as this. I had everything to gain and nothing to lose, and there were absolutely no hiccups along the way. I would easily rate my experience as 10/10.” -Mike Cutler Advice to Other Sellers When asked what advice he would give to other print shop owners looking to sell, Mike answers, “Don’t even waste your time trying to do this yourself. When you try to sell on your own, there are so many bottleneck issues and you will likely undervalue your business. I couldn’t find the right buyers on my own and I had to spend too much time to meet with people repeatedly while still running my own business.” Mike concludes, “Minuteman Press International alleviated the bottlenecks and came forward with qualified buyers who were ready to write the check for the right price. I am 100% satisfied beyond my expectations. This was a total team effort by everyone, and they all came through for me.” Contact Minuteman Press International today for a free valuation at no obligation and learn more about how we can help you sell your printing business at no cost to you. Call us at 1-800-645-3006 or visit https://bit.ly/minutemanpressconversions Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 12, 2021 12:00 PM Eastern Daylight Time

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PCMA Private Client Lending Announces the Launch of “A Life Well Lived” National Television Marketing Campaign.

PCMA

PCMA, the pioneer and leading voice in Non-Bank Private Client Lending, announces the launch of its new omni channel – brand response marketing strategy with “A Life Well Lived” national campaign. “Developed from over 25 years of direct response marketing experience, story brand copy development, and predictive data modeling, our proprietary omni channel strategy will help build PCMA into a household name,” said John R. Lynch, CEO, and founder of PCMA. “We have grown steadily since our post-covid reboot, and as the leader in direct marketing of high-net-worth lending services, we are quickly becoming one of the most trusted franchises catering exclusively to high-capacity-clientele.” PCMA’s omni-channel marketing strategy consists of a nationally televised cinematic film series titled “A Life Well Live” in parallel with a data driven “By Invitation Only ” direct response mail campaign. Launching in the 3 rd quarter, the cinematic film series is supported by an online studio featuring the entire film series, along with each corresponding story board. www.pcma.mortgage/studio “We are in the business of rarity and trust. Our reputation, earned daily, is about delivering on promises made,” says Lynch. “Our clients know they can count on PCMA to provide a collaborative level of financial competence and bespoke credit products that meet the specified needs of our coveted clientele.” PCMA recently unveiled their new brand position, We Are Private Client Lending. This statement is more than just a tagline, it is the firm’s true north statement. The new brand position, in conjunction with our omni-channel marketing method will help elevate the brand awareness to the point where PCMA will rival old-line giants like JP Morgan, Citi Private, and Morgan Stanley. A strong brand makes PCMA standout in high-capacity lending and gives the firm a decided edge in the market as we expand our product catalogue and national marketing efforts,” said Lynch. PCMA is the leading Non-Bank Private Client lending organization serving the needs of high net worth clientele. PCMA offers qualified individuals and institutions bespoke lending solutions across all major residential asset classes. PCMA is a diversified financial enterprise offering private client solutions through a direct to consumer and distributed retail business model. PCMA strives to build trusting and enduring relationships by putting clients and professional partners at the center of all they do. PCMA is headquartered in Orange County, CA. Additional information is available at www.pcma.us.com Contact Details PCMA Private Client Lending Jason Jepson +1 949-394-7033 jason.jepson@pcma.us.com Company Website https://pcma.mortgage/

July 12, 2021 08:00 AM Eastern Daylight Time

Jeff Pink, Founder of Iconic Beauty Brand, Launches Best-Selling Memoir

ORLY

It All Started With Pink--written by Jeff Pink has just concluded a successful book launch on Amazon with the book ranked as a #1 Best Seller in multiple categories. As ORLY marked its 45th anniversary in 2020, Jeff Pink, CEO and Founder of ORLY International, shares his rich history in this honest and passionate memoir. Detailing his journey as an immigrant who grew a small beauty supply shop in Tarzana, Los Angeles, to an internationally renowned beauty brand with a 135,000 square foot state-of-the-art factory and headquarters in Los Angeles, Jeff recounts his storied career and its impact on the nail polish industry. The memoir provides behind-the-scenes documentation of moments in beauty history. Jeff details the origin of the iconic Original French Manicure from its beginnings in Hollywood studios to Paris Runways, as well as creating the first color collection for nail polishes in the late ‘70s, The Winery Collection. Between these nuggets of beauty history, Jeff imparts lessons he has learned along the way of establishing and growing a brand, being an effective leader, and more importantly, the definition of success. Readers will learn about humility, reaching out for help, taking chances on people and ideas, and the need to constantly evolve in order to stay on top. Today, ORLY produces more than 750 products for nail color and care, including releasing six seasonal color collections annually, and is distributed throughout the United States and 40 countries worldwide. “Jeff Pink’s generosity of spirit is what drew me to him as a friend and a client, but his heart and soul made me adore him. His products and unique inventions changed the nail industry forever. The Original French Manicure took the professional salon to new heights in nail fashion. ORLY’s natural nail care treatment products earned him the leadership in this category. Jeff’s memoir is a treasure trove of valuable information and written with heartfelt honesty.” - Deborah Carver, President and CEO of NAILPRO Magazine " Jeff uses his experiences in the cosmetic and fashion world to illuminate the reader to the opportunities and challenges faced by an entrepreneur with a passion to succeed. He provides the reader with the success stories, and also the challenges that he faced. His telling of the seminar that changed his dealings with employees hit home to me. I think this is a must read for everyone interested in the cosmetic business as well as anyone interested in a true depiction of life as an entrepreneur. " - John Servatius, CPA The book, marketed by BCG Publishing is available on Amazon Jeff Pink can be reached at OrlyBeauty.com. Learn more about ORLY at @orly on Instagram. About ORLY It all starts with innovation. From the conception of the timeless nail looks such as the Original French Manicure®, cutting-edge color, treatments, textures and design, to what’s new and next in nails; it’s all been created by the brains and beauty lovers at ORLY®. Family-owned since 1975, ORLY products are made with love at their headquarters in Los Angeles. ORLY prides itself in products made without harmful ingredients, being the first to offer a 13-free formula and being vegan. ORLY is also cruelty-free and Leaping Bunny certified. Contact Details Glow Yang PR Gloria Yang +1 310-381-9964 gloria@glowyangpr.com Company Website https://www.orlybeauty.com

July 08, 2021 08:03 AM Eastern Daylight Time

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WellSaid Labs Announces $10M Round Led by Fuse to Build “Voices for Every Brand”

WellSaid

WellSaid Labs, the artificial intelligence text-to-speech technology company, announced a $10 million Series A round led by FUSE, with participation from previous investor Voyager, as well as Qualcomm Ventures LLC, and GoodFriends. The Series A was oversubscribed with interest from VCs given the record year-over-year growth in revenue and incredible customer demand. WellSaid Labs plans to use these funds to drive further AI and product innovation, scale go-to-market functions, and grow the team. With a mission to offer businesses and brands the highest quality Text-to-Speech (TTS) service imaginable, WellSaid Labs empowers content creators and product teams to create engaging voice content for infinite use-cases in streaming services, radio, programmatic advertising, digital marketing, and corporate training content. WellSaid Labs has rearchitected TTS to resolve business’ toughest content development problems and deliver an easy way for content creators — big or small — to develop all their desired content in one consistent voice that represents their brand. WellSaid Labs’ Voice Avatar library provides access to multiple read styles and tones anyone can use for their productions. In addition, brands can create their own AI Voice Avatars to spec — capturing the likeness, style, and uniqueness of the voice needed to tell their stories in exactly the right way. “Plain and simple, WellSaid is the future of content creation for voice," said Cameron Borumand, General Partner at FUSE. "This is why thousands of customers love using the product daily with off-the-charts bottom-up adoption. Matt and Michael have assembled a world-class team and we couldn’t be more thrilled to be a part of the WellSaid journey.” Creating natural-sounding speech from text is considered a “ grand challenge ” in the field of AI and has been a research goal for decades. Over the last three years, WellSaid Labs has consistently researched and developed tremendous breakthroughs in the quality, speed and reliability of neural text-to-speech systems. In June 2020, WellSaid Labs' TTS became the first to achieve human parity for naturalness on short audio clips across multiple voices. "We’ve added AI Voice to the toolkit of thousands of content creators and their teams," said Matt Hocking, CEO of WellSaid Labs. "Our human-parity AI voice can be produced faster than real-time, and updated on-demand. Opening up new and exciting opportunities to 'add voice' where never before perceived possible. AI voice easily ensures every production can be created and updated efficiently at scale." “Content creators or product experience designers were previously faced with difficult tradeoffs between quality and scalability when using TTS tools or human voiceover. WellSaid’s incredible voices, which are accessible through a studio application or a scalable API, removes the need to choose whether you want natural, lifelike speech or infinitely scalable and easily editable voice content. WellSaid provides both and delivers it however your team would like to consume it,” said James Newell, Partner at Voyager Capital. “Creative teams have found it to be extremely useful when they need to produce multiple pieces of high-quality content in a consistent voice in hours instead of weeks.” “Recent developments in TTS technology using generative AI have enabled synthetic voices to sound very human-like, finding exciting new applications for voice including e-learning, advertising and news readers," said Carlos Kokron, Vice President at Qualcomm Technologies Inc. and Managing Director at Qualcomm Ventures Americas. “WellSaid Labs provides an industry leading product that generates highly accurate human-like voices. We look forward to working with WellSaid Labs to help fuel the creator economy with human-parity AI voices across mobile and IoT.” "WellSaid's team has applied deep technical expertise to build a platform that enables easy creation and editing of incredibly life-like audio," said Dave Gilboa of Good Friends and co-CEO of Warby Parker. "We see meaningful growth potential in the use of high-quality audio in giving brands the ability to communicate with customers and creators the ability to engage with audiences." WellSaid Studio eliminates the complexities traditional text-to-speech technologies present to creatives — making the production, updating, and publishing of voiceovers extremely simple and cost effective. Product developers access WellSaid Labs’ core AI engine via real time APIs to power up digital experiences with a reliable and scalable voice infrastructure. About FUSE FUSE is an early-stage venture capital firm investing in Pacific Northwest-based companies that are reinventing the modern economy with software. FUSE is committed to supporting the next generation of B2B technology entrepreneurs building category-defining businesses of lasting value. General Partners Kellan Carter, Cameron Borumand and Brendan Wales are joined by Venture Partner and Seattle Seahawks captain Bobby Wagner, as well as Senior Operating Partners John Connors and Satbir Khanuja. Their strategic LP base includes current and former executives at the Pacific Northwest’s top companies, including Microsoft, Amazon, Nike, Starbucks, Costco, T-Mobile, Boeing, Avalara, DocuSign, Smartsheet and many more. For more information about FUSE, please visit fuse.vc. About Voyager Capital Since 1997, Voyager Capital has focused on first-round venture investments to help entrepreneurs in the Pacific Northwest create winning businesses. Built on the team's extensive experience with startups and its exceptional network across the industry, the firm's entrepreneur-centric approach accelerates the pace at which companies can build, execute, pivot and scale. Voyager has $520M under management investing in B2B software, cloud infrastructure, and applications driven by AI and machine learning. With offices in Seattle, Wash., Portland, Ore., and Vancouver, BC, Voyager provides its portfolio the unwavering support and stage-appropriate connections needed to disrupt markets and create sustainable competitive advantage. About Qualcomm Ventures Qualcomm Ventures, acting through Qualcomm Ventures LLC or its affiliated entities, has been making strategic investments in technology companies that have the potential to dramatically transform our world since 2000. As a global investor, we look to help entrepreneurs build revolutionary businesses that reshape the world around us. For more information please visit: www.qualcommventures.com. About GoodFriends Good Friends is a venture capital firm that was started in 2019 by the founders of Warby Parker, Harry's, and Allbirds. Good Friends invests in early stage businesses with a consumer lens. About WellSaid Labs WellSaid Labs is the leading AI text-to-speech technology company and first synthetic media service to achieve human-parity in voice. Creators, product developers, and brands alike power up their stories and digital experiences with a wide variety of voice styles, accents and languages — at scale. For more information go to www.wellsaidlabs.com Contact Details Forrest Carman +1 206-859-3118 forrestc@owenmedia.com Company Website https://wellsaidlabs.com/

July 07, 2021 09:00 AM Pacific Daylight Time

Cyvatar Takes Home Top Prize in 2021 Fortress Awards

Cyvatar

Cyvatar today received more industry accolades as it was named a winner in network security by the Business Intelligence Group for its innovative Cybersecurity-as-a-Service (CSaaS) offering as part of the 2021 Fortress Cybersecurity Awards. The Fortress awards program identifies and rewards the world’s leading companies and products that are working to keep data and electronic assets safe among a growing threat from hackers. “2021 is rapidly becoming the toughest year for cybersecurity professionals and as our reliance on networks continues to accelerate, our identities and data have quickly become global currency, so security is more important than ever,” said Maria Jimenez, chief nominations officer at the Business Intelligence Group. “We are proud to recognize all of our winners and finalists who are on the frontlines of the effort to prepare, defend and respond to this growing threat.” Cyvatar’s proprietary ICARM method guarantees proper installation, configuration, assessment, remediation, and maintenance for every Cyvatar technology solution so that organizations actually achieve better protection and resilience from their investments And because Cyvatar’s method is continuous, it protects against attack vectors that haven’t even surfaced yet. “It’s continued validation of our unique CSaaS model that industry peers recognized Cyvatar again for exceptional leadership and innovation,” said Cyvatar Co-Founder and Chief Product and Strategy Officer Craig Goodwin. “As the first subscription-based CSaaS company to deliver effortless, affordable cybersecurity, we enable our members to protect confidential information with the people, processes, and technology essential to ensure they get value from their security tools, from conception and strategy to implementation and maintenance. No other provider delivers holistic security at price points that work for any size customer and guaranteed value that allows customers to cancel anytime.” Cyvatar CSaaS levels the playing field by democratizing cybersecurity and making the best protection accessible and affordable for every size organization, even if they have no cybersecurity expertise in-house. If your organization needs award-winning cybersecurity, Cyvatar can help. About Cyber Defense Magazine With over 5 Million monthly readers and growing, and thousands of pages of searchable online infosec content, Cyber Defense Magazine is the premier source of IT Security information for B2B and B2G with our sister magazine Cyber Security Magazine for B2C. We are managed and published by and for ethical, honest, passionate information security professionals. Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products and services in the information technology industry. We deliver electronic magazines every month online for free, and special editions exclusively for the RSA Conferences. CDM is a proud member of the Cyber Defense Media Group. Learn more about us at https://www.cyberdefensemagazine.com and visit https://www.cyberdefensetv.com and https://www.cyberdefenseradio.com to see and hear some of the most informative interviews of many of these winning company executives. Join a webinar at https://www.cyberdefensewebinars.com and realize that infosec knowledge is power. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at CYVATAR.AI and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Cyber Defense Magazine April Palanca +18338449468 Company Website https://cyvatar.ai/

July 07, 2021 11:51 AM Eastern Daylight Time

News Direct And D S Simon Media Partner To Offer Clients High Impact Multimedia Content And Distribution With Guaranteed Results

News Direct

News Direct has entered into an agreement with D S Simon Media, a longstanding leader in the video solutions industry, that enables clients to maximize the impact of their PR campaigns with a range of video packages that guarantee broadcast results. Clients can now reach a global network of journalists and heighten their visibility with rich multimedia content by leveraging D S Simon Media's breadth of video capabilities combined with the robust News Direct distribution. With more than three decades of experience and 100 industry awards to its credit, D S Simon Media has set the standard for helping brands, services, and products broaden awareness through broadcast placements. Among the available options is a Satellite Media Tour bundled with a Digital Asset Direct distribution. Satellite Media Tours are a cost-effective way for customers to be remotely featured in broadcast interviews in key markets nationwide; Digital Asset Direct distribution is an exclusive standalone multimedia option only available through News Direct. The Digital Asset Direct capability was expressly developed to meet the growing demand among journalists for multimedia content yet with the streamlined workflow of sending it as standalone content with simply a headline and caption required -- no lengthy press release needed in which to embed it. With the SMT/DAD package, clients are guaranteed 25-30 TV and radio interviews, including placement on two nationally syndicated television shows. Additionally, D S Simon Media will create a 30-second audio release that will be distributed to the Main Street Radio Network. D S Simon Media will also handle all the logistics associated with the project, ranging from booking updates to usage reports with links to aired segments. A Digital Asset Direct release will be distributed via News Direct's multichannel distribution platform to newspapers, radio & TV stations, news agencies and online sites, as well as posted to News Direct's News Hub. Another featured option is the News Direct Video Release, orchestrated from script to final video production by the D S Simon Media team of industry professionals. A 60-second interview incorporating slate, footage, and photos will be distributed via News Direct's platform. In addition, a Digital Asset Direct release under D S Simon Media's Your UpdateTV account will amplify awareness of the release. In addition to these special offerings, D S Simon Media will provide News Direct clients with a "one-stop shop" for standard production of b-roll, as well as in-person video to support an upcoming PR event. "At News Direct, we take great care to only offer our customers the best synergistic PR solutions to help them maximize their success. We're proud to partner with D S Simon Media and we know their best-in-class video solutions combined with our industry-first innovations will set our customers up for even greater success", says Gregg Castano, Founder & CEO of News Direct. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About D S Simon Media D S Simon Media helps clients get their stories on television, through satellite media tours and by producing and distributing video content to the media. We also produce virtual events for fundraising, panel discussions and awards programs. Our clients include top brands in healthcare, travel, consumer goods, entertainment, technology, financial services retail as well as leading non-profits and organizations delivering public affairs, CSR, and DE&I messages. Celebrating its 35th Anniversary in 2021, the company has recently expanding completing the production of its second Broadcast Control Center at its New York City headquarters for live event and broadcast production. D S Simon Media also provides proprietary research of local TV news trends and how they impact communicators and produces the award-winning “PR’s Top Pro’s Talk…” video and podcast series. The firm has won more than 100 industry awards and boasts a 95% rate of repeat business across its client base. Its Founder & CEO, Douglas Simon, is frequently quoted in media on issues of public relations and communications. To learn more visit dssimon.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

July 07, 2021 09:07 AM Eastern Daylight Time

What You Need to Know About Heart Disease

YourUpdateTV

As the world looks with hope to the light at the end of the COVID-19 tunnel, there lies another ongoing health crisis that, according to the American Heart Association (AHA), kills more Americans than anything else: heart disease. Recently, leading cardiologist and Director of Cardiology at State of the Art Cardiology, Dr. John Osborne, teamed with his patient Mike Hodge on a nationwide satellite media tour to discuss managing cardiovascular risk. A video accompanying the announcement can be found here: https://youtu.be/XKKKCVCofew In the last year, heart disease claimed more than 690,000 lives in the U.S., which is staggeringly more than the reported 345,000 lives lost to COVID-19, according to data from the Centers for Disease Control. While the prevalence of the disease – and incredible amounts of research – would lead many to think the risks and standard practices would be widely known, the overwhelming amount of information and data can actually make it harder to assess risk and treatment options, which can be confusing for physicians and patients alike. For example, many people are unaware that after a failed outcomes study, the FDA revoked the approval of a class of drugs called fenofibrates — such as TriCor ® (fenofibrate) and Trilipix ® (fenofibric acid) — concluding that fenofibrates should not be used in combination with statins for CV risk reduction because the risks outweigh the benefits. As a result, millions of patients at risk of heart attack or stroke may be unknowingly receiving medications that have not been shown to reduce cardiovascular (CV) risk on top of statins. According to Dr. Osborne, patients who are taking a fenofibrate, in addition to a statin, are taking a drug that has not shown CV benefit and instead just exposes them to the potential risks of these medicines which outweigh the benefits. For more information, visit itscleartomenow.com About Dr. John Osborne: Dr. Osborne has been recognized as a Fellow of the American College of Cardiology and a Fellow of the National Lipid Association. His clinical interests include preventive cardiology, metabolic syndrome and diabetes, hypertension, congestive heart failure, cholesterol disorders, coagulation disorders, and cardiovascular genetics. He is the founder and director of State of the Heart Cardiology in Dallas, Texas and is currently the National Director of Cardiology, Preventive Cardiology, and Lipidology for the Low T Centers and HerKare. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 06, 2021 02:00 PM Eastern Daylight Time

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