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Pedro Mona Joins ForwardPMX as Global Director of Martech and Data to Lead Proposition and Product Service

ForwardPMX

Global data and technology-driven marketing services company, ForwardPMX, today announced that Pedro Mona is joining the agency as its new Global Director of Martech and Data. This global role will be based in London and will see Pedro lead ForwardPMX’s Martech and Data proposition globally, further strengthening the agency’s capabilities across each region and solving challenges for its extensive global client base. With a strong background in consulting spanning over 15 years, Pedro brings with him an extensive wealth of experience from similar senior leadership roles in global companies such as Publicis, Mediacom, Somo, and most recently at iProspect, where Pedro was Managing Director of Platforms and Engineering. Within this role, Pedro he commercial opportunities, and lead tech partnerships, as well as the data insights and advanced activation channels teams for the agency. With client relations at the heart of the agency’s offerings, Pedro has the vision to join the business and influence this area with his extensive knowledge, particularly surrounding the legal aspects of extremely complex data practices that many clients sometimes struggle to articulate. Tom Manning, Global Head of Consultancy, commented, “Pedro’s experience in supporting the delivery of scaled data-driven solutions will be crucial in helping to further develop ForwardPMX’s Consultancy and media capabilities, and help us solve the complex challenges our clients are increasingly faced with.” Manning added, “Pedro’s hiring is a sign of our continued investment in the ad tech and media landscape, and to becoming the leading global data and tech marketing services business across the globe.” On the new role, Pedro commented, “I am extremely thrilled to be joining ForwardPMX, in this new role particularly at this time of change within the data landscape. It is an honour to be part of a forward-thinking senior management team and an agency that is very passionate about keeping ahead of the changes that occur in the data world whilst keeping their clients front and center.” About ForwardPMX: ForwardPMX is a global data and technology-driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy, and performance solutions that reach people all over the world. By pairing people with data-led processes and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem-solving. ForwardPMX is a proud member of Stagwell, a challenger holding company built to transform marketing. For more information, go to: www.forwardpmx.com About Stagwell Inc. Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. For more information, go to: www.stagwellglobal.com Contact Details ForwardPMX Dammi Afolabi +44 7958 069108 dammi.afolabi@forwardpmx.com ForwardPMX Sara Pollack +1 917-438-4923 Company Website https://www.forwardpmx.com/

August 03, 2021 05:05 AM Eastern Daylight Time

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Going on Vacation? Have Your Home Pay for It

YourUpdateTV

Your weekend outdoors, last minute getaway, or long-awaited reunion with family or friends can be made possible by sharing your space. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share tips on how to become a host. A video accompanying this announcement is available at: https://youtu.be/xkLGGNrt7TE Yes, you don’t have to decide between being a Host or a guest, because you can be both at the same time. Inspired by this major travel shift, Airbnb upgraded their service to make it easier for people to integrate travel into their lives, and for more people to become Hosts. This is something that Airbnb Hosts are already doing. More than 13 percent of them said they shared their space with visitors while traveling for vacation or work. Also, according to a recent Airbnb report, half of the new listings that were both activated and booked in early 2021 got a reservation request within four days, and as of April 30, 2021, the average annual earnings per Host who had welcomed at least one guest during the preceding year was $9,600. Now, Airbnb made it even easier for anyone who wants to take advantage of the coming travel surge by hosting, with a brand new onboarding process that has been simplified from dozens of steps to just 10. Prospective Hosts can also use the What’s My Place Worth tool to estimate how much they’ll earn by sharing their home. The interactive tool computes the estimated income through inputs for geography, type of listing and space and factors in prior Airbnb booking data in the area. And for travelers, Airbnb launched a new tool called Flexible Destinations, to make it easier than ever to discover these special stays. Clicking on the ‘I’m Flexible’ button will reveal unique listing categories with those nearest to your location right at the top of the list. If you are looking to share your space this summer to pay for your vacation, you can get started as a host by going to Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2021 03:00 PM Eastern Daylight Time

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Summer Wellness Must-Haves

YourUpdateTV

With summer underway, it’s a great time to take stock of your health and wellness and set yourself up for success for the rest of the year. While it’s always a good idea to get your exercise, eat healthy, and live an active lifestyle, there are also some products and supplements that can help people live the healthiest versions of themselves. A video accompanying this announcement is available at: https://youtu.be/Wfpl-bmP0Z8 Overall Health and Wellness: Summer is a great time to kick start new healthy habits like taking daily walks, enjoying fresh fruit and veggies while they’re in season and exploring what vitamins and supplements are right for you. The new Nature’s Bounty ® Curated Combinations makes starting easy. This suite of four unique personalized nutrition packs (Daily Essentials, Set the Foundation, Master the Day, and A Good Night) brings personalized nutrition to the masses and takes the guessing game out of vitamin purchases – all without lengthy health quizzes, blood tests or costly subscriptions. For those looking for a gummy vitamin option, the Sundown ® Adult Multivitamin Gummies and Sundown ® Kids Multivitamins are a fun and delicious way to take your vitamins. These gluten free, dairy free and Non-GMO gummies have essential vitamins to provide support for bone, immune and heart health. Coping with Occasional Stress: Life can sometimes feel overwhelming and we’re right there with you. To help with occasional stress*, check out the new Nature’s Bounty ® Stress Comfort Fast-Acting Calm, which features a new chewable watermelon COOLMELTS™ tablet that works quickly to soothe your mind in response to occasional stress.* Made with a non-GMO formula, this 100% drug-free tablet activates the refreshing watermelon chill flavor and delivers a cooling sensation as the tablet quickly dissolves. Cognitive Health: Cognitive health is a concern for people of all ages. With that, we officially launched our first-ever Nature’s Bounty ® Brain Health Platform which consists of three products – Brain HP, Brain Superfood and Brain Focus – which can support cognitive health.* Nature’s Bounty ® Brain HP is a watermelon jelly bean supplement designed with gamers in mind who want to support their brain health, focus, reaction time, visual perception, and attention* – without the caffeine or jitters. Nature’s Bounty ® Brain Superfood is a vegan capsule containing a blend of plant-based antioxidants to support brain health, short-term memory and concentration.* Nature’s Bounty ® Brain Focus is an invigorating flavored COOLMELTS™ tablet to calm the mind and recharge the brain to help consumers focus in as little as one hour.* Looking and Feeling Our Best: Let’s face it – we want to look and feel our best all year-round. One way to pamper yourself is with the new Nature’s Bounty ® Advanced Hair, Skin & Nails Jelly Beans – a first for the beauty supplement space 1. These innovative delicious mixed berry, strawberry and watermelon fruit flavored jelly beans include keratin and twice the amount of biotin as the brand’s original gummy formula to support beautiful hair, glowing skin and healthy nails.* But that’s not all! Women can also turn to the new Solgar ® Menopause Relief. For many women, menopause can effect and even get in the way of daily life – physically and emotionally. By taking just one tablet daily, Solgar ® Menopause Relief relieves a full range of these symptoms and promotes a positive mood.* In fact, over 90% of women showed improvements in menopausal symptoms.*^ For more information, visit bountifulcompany.com *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ^In clinical studies on Siberian rhubarb after 12 weeks of continued use. Individual results may vary. 1 Total US – Multi Outlet + Conv (HSN Category – Food, Drug & Mass Market) – Latest Completed 52 Weeks Ending 5/23/21 About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2021 01:00 PM Eastern Daylight Time

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Helping Small Businesses Post-Pandemic

YourUpdateTV

Small businesses were among the hardest hit during the pandemic, facing higher rates of store closures, layoffs, and financial hardships. In a recent survey of Klarna’s small business partners, 44% noted the biggest challenge their business faced as a result of COVID-19 was loss of revenue, 36% said the greatest concern facing their business over the next 6 months will be finding new customers, and 48% revealed the area they plan to make the biggest investment in is digital marketing. Recently, Global Head of Business Marketing at Klarna, Stephanie Paturzo, participated in a nationwide satellite media tour to discuss the challenges small business face and a new initiative that is looking to help. A video accompanying this announcement is available at: https://youtu.be/Pyjnz2UVoys The past year has been really tough for small businesses. Many are struggling from loss of revenue, inability to fulfill orders, and pivoting their e-commerce platforms. But good news - the market and these businesses are primed for recovery - the majority of small businesses noted that their biggest focus over the next 6 months will be finding new customers. That requires massive investment in time and resources, which small businesses might not have. Klarna wants to help them thrive and build their own recovery. Klarna, a leading global retail bank, recently launched their Klarna Small Business Impact Initiative. With this initiative, they are providing 100 small businesses across the country $4.5M in free services; that means Buy Now Pay Later services to increase sales and free marketing to help them find new customers. As a global payments provider and shopping service, Klarna has a network of nearly 20 million shoppers in the U.S. and 250,000 retail partners worldwide. With Klarna, small businesses are enabling customers to shop with more control and flexibility. Businesses who want to work with Klarna can go to klarna.com/business. To shop at these small businesses, customers can download the Klarna app on their phones. About Stephanie Paturzo: Stephanie is Global Head of Business Marketing at Klarna, where she focuses on awareness, engagement, and acquisition of merchant partners. She has spent the last 10 years working in retail and technology, developing multi-channel campaigns, dynamic partnerships, and brand strategies. With experience in both business and consumer marketing, Stephanie feels most passionate about B2H (business-to-human), emphasizing brand love, experience, and loyalty at the core of strategies. Previously, Stephanie led brand marketing and partnerships for WeWork during its hyper-growth period, and spent time at Bloomingdale’s and Michael Aram, a luxury home-decor brand. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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A Box for Every Lifestyle: Tips on How to Be Prepared on the Go

YourUpdateTV

What if you could discover new products that cater to your interests, but also support small businesses? Bespoke Post partners with under-the-radar brands so you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. Recently, the Host of Dailyburn 365 and BYUTV’s Battle of the Ages, JD Roberto, teamed with Bespoke Post and YourUpdateTV on a satellite media tour to talk about the Bespoke Post concept and tips on how to be prepared on the go. A video accompanying this announcement is available at: https://youtu.be/oG2BDWlDE2g Bespoke Post was founded with a mission to work with small brands and help them establish themselves in the industry, and approximately 90% of the products they sell come from small businesses. By being a member, you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. And Bespoke Post negotiates on behalf of their community to deliver quality goods at an affordable price—each box is priced at $45 but filled with usually $70+ in value. From outdoor gear, apparel, or to trying new food and drink recipes, there is a box that caters to all these categories and more. Some of their most popular boxes include: Weekender, Flip, Aged and Over Easy. The concept of Bespoke Post is to create subscription boxes around a central theme that will introduce people to something new. All they need to do is take a quick preference quiz and they’ll be assigned a ‘Box of Awesome’ each month with curated products that fit their lifestyle. Members also have the option to skip or swap their shipment anytime, at no cost. Bespoke Post subscription boxes and e-commerce services are available at bespokepost.com. About JD Roberto: JD Roberto is a two-time Emmy nominated TV personality, writer, director, and producer. JD is currently the host of BATTLE OF THE AGES, a new family-oriented game show on BYUtv. He is also Executive Producer and Host of the ground breaking DAILY BURN 365 (Emmy® nomination) – where he's helping lead a revolution in fitness and digital streaming. Music lovers can catch JD hosting SONG POP LIVE a daily, app-based music game show based on the wildly popular music trivia app. You can also find him streaming the latest in tech, outdoor, and kitchen gear on AMAZON LIVE. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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CIPIO Appoints AI and Big Data Pioneer Dr. Jin Yu as CTO and Launch 2.0 of Next-Gen Subscriber Experience Platform

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced the appointment of Dr. Jin Yu as its CTO as it gets ready for its next phase of growth with Next-Gen Subscriber Experience Platform TM 2.0. With 25 years of experience in big data, AI, and distributed computing, Dr. Yu is a seasoned technologist and a serial entrepreneur who has co-founded multiple startups including Kyndoo, an influencer marketing software platform with 2,000+ influencers and 90 million social user profiles, eBrain, an AI platform, and Portaura, a social data platform with 100 million location-based social user profiles. He started his career with HP (DEC) Systems Research Center, where he worked with several Turing Award recipients on distributed file systems and other cutting-edge technologies. Dr. Yu, who holds a Ph.D. in Computer Science and Engineering from the University of New South Wales, Masters from Stanford University, and a BS in Computer Sciences and a BA in Mathematics from the University of Texas, Austin, has authored several papers in AI, Big Data and Cloud Computing domain. Dr. Yu is also a serial entrepreneur, co-founded two startups, Portaura in social mobile big data and Martsoft in e-commerce search engine. Early in his career, he spent a number of years in HP(DEC) Systems Research Center, one of the top research labs in the world, where he worked closely with numerous Turing Award recipients in browser technology, search engine, multimedia, and distributed file systems. “We are currently living in a subscription economy, with little insight into the relationship between subscribers and their subscriptions,” said Dr. Yu. “That’s why I’m beyond thrilled to be joining a pathbreaker like CIPIO that obsesses over the subscriber journey. Our next-gen Subscriber Experience Platform TM helps digital subscription businesses and organizations create lifelong customers by strengthening and deepening the connection between a subscriber and their subscriptions. The platform incorporates patent-pending AI technology to supercharge any organization with the equivalent power of hundreds of data scientists.” As digital businesses look beyond the COVID-19 pandemic, they can no longer afford to leave acquisition, retention, and growth to chance. Digital businesses are faced with increasing competitive pressures as consumers have a plethora of choices and switching costs are nominal. CIPIO’s Subscriber Experience Platform TM enables these organizations to shift from a reactive approach to these challenges to a proactive one, allowing them to manage dynamic market pressures as well as aggressive competition. “CIPIO is proud to welcome onboard someone as highly decorated and revered as Jin; it’s an immense honor to have someone of his caliber join us as we reframe the digital subscription economy. Given our mission for Humanizing Subscriptions TM, we couldn’t have asked for anyone better to lead our product and technology roadmap and execute on our vision,” said Sundeep Sanghavi, CEO, CIPIO. “In the new norm, Hyper-Personalization is a must for every digital subscription organization and Jin’s deep knowledge, AI skills, and experience in processing social media data of structure, unstructured and deep learning is the key for our customers to augment their subscriber data and leapfrog in an ever-changing digital world.” On the heels of its explosive growth following its inception, CIPIO is now rapidly gaining momentum and leveling the playing field in media and entertainment, digital fitness, eLearning, eSports, and financial services by providing enhanced AI capabilities to players of all sizes. About CIPIO CIPIO Inc. provides the leading patent-pending AI platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations to sense, learn, predict behaviors and patterns of their individual subscribers leading to a dramatic increase in engagement, retention, and new acquisitions by strengthening the subscriber and subscription relationship. CIPIO impacts both the top and bottom-line financials for some of the world’s leading brands such as happiTV, Zype, InteliVideo, and Jonas Fitness. Learn more about CIPIO here. Contact Details CIPIO Inc. Media Relations +1 315-398-9541 pr@cipio.ai Company Website https://cipio.ai/

July 29, 2021 09:00 AM Pacific Daylight Time

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Genpact and Not Impossible Join Forces, Leveraging Technology to Fight Food Insecurity at Scale

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/0ZgGIMRoOnk No family should have to choose between feeding their children and paying their rent, but that’s the exact choice millions of families are forced to make each day. Efforts to address this problem are time-consuming and difficult, and often come at the expense of personal dignity – from long lines at food pantries, to food stamps at grocery stores. The Not Impossible Foundation has joined forces with digital transformation firm Genpact (NYSE: G) to grow and improve its ability to confront food insecurity using “Technology for the Sake of Humanity.” The program will leverage the best of technology to create real-time transparency and increased connectedness so donors can see the direct impact of their compassionate giving. It’s an approach that could help non-profit and mutual aid efforts in your community understand their human impact and meet their goals. One key technology leveraged by the Not Impossible Foundation to combat hunger is Bento, a community-engagement platform that uses SMS text messaging to connect at-risk populations with convenient, nutritious, pre-paid meals from local restaurants. The process is stigma free for participants because meals are provided through existing online ordering systems. It also supports restaurants, many of which struggled during the pandemic. “We are a country with tremendous resources, yet food insecurity – the constant struggle to find enough to eat – is still a major social problem,” said Mick Ebeling, founder and chief executive officer of Bento and Not Impossible Labs. “The problem isn’t about the lack of food. It’s the lack of connectivity. Technology can connect people who can help to those who need help. Genpact will be instrumental in helping us do that at scale. Their innovative digital transformation has the potential to revolutionize charitable giving, while retaining the human element of social impact.” This first of its kind platform will create insights and transparency into donations that will enable individuals to see where funds go, be alerted in real time of the impact of their generosity on individuals, and create a richer end-to-end experience that fuels philanthropic engagement, retention, and commitment. To do this, Genpact will leverage its deep process and technology expertise, including user experience, machine learning, analytics, and automation. “No family should have to choose between feeding their children and paying their rent, but that’s the exact choice millions of families are forced to make each day,” said Stacy Simpson, chief marketing officer, global leader of corporate responsibility and diversity, equity, and inclusion, Genpact. “Contributing the best of our technology, humanity, and innovation to help eradicate hunger in America speaks directly to Genpact’s purpose: the relentless pursuit of a world that works better for people.” To bring additional awareness to this critical issue, Genpact leveraged its partnership with Envision Virgin Racing to add the Not Impossible Bento logo (NI Labs Bento) to its all-electric race cars during Formula E’s 2021 ABB New York City E-Prix. “Solving some of the world’s seemingly unsolvable problems requires all of us to step up and do something,” added Simpson. “Formula E fans are among the most engaged, passionate, and socially motivated audiences. Securing logo space on Envision Virgin Racing’s car for Not Impossible is about deliberately giving critical exposure to ending hunger, which is both a humanitarian and environmental issue.” For more information on this partnership or to donate, visit www.Genpact.com/NotImpossible. About Genpact: Genpact (NYSE: G) is a global professional services firm that makes business transformation real. Led by our purpose -- the relentless pursuit of a world that works better for people -- we drive digital-led innovation and digitally enabled intelligent operations for our clients. Guided by our experience reinventing and running thousands of processes for hundreds of clients, many of them Global Fortune 500 companies, we drive real-world transformation at scale. We think with design, dream in digital, and solve problems with data and analytics. Combining our expertise in end-to-end operations and our AI-based platform, Genpact Cora, we focus on the details – all 90,000+ of us. From New York to New Delhi, and more than 30 countries in between, we connect every dot, reimagine every process, and reinvent the ways companies work. We know that reimagining each step from start to finish creates better business outcomes. Whatever it is, we’ll be there with you – accelerating digital transformation to create bold, lasting results - because transformation happens here. Get to know us at Genpact.com and on LinkedIn, Twitter, YouTube, and Facebook. About Not Impossible Foundation: Not Impossible Foundation DEFIES the IMPOSSIBLE by creating access to POSSIBILITIES for those in need through technology-based solutions. The Not Impossible Foundation was born from the Not Impossible Lab’s belief in tackling the absurd through technology solutions for the sake of humanity. Harnessing the power of open-source thinking to unite great ideas with the people that need them, The Not Impossible Foundation is dedicated to scaling technology-based solutions and helping people in need. The Foundation strives to help the “many” from Not Impossible Labs motto of “help one, help many.” Through corporate support and personal donations, the Foundation is passionate about scaling solutions and expanding possibilities. For more information, please visit https://www.notimpossible.com/foundation MEDIA CONTACTS: Genpact Michael Schneider +1 (217) 260-5041 michael.schneider@genpact.com Not Impossible/Bento Susan Williams +1 (646) 753-0336 susan@gobento.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 28, 2021 10:10 AM Eastern Daylight Time

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Ereka Vetrini’s Guide to Summertime Fun

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/4K2p1T5ok44 This is the second summer in a row that Americans must be thoughtful when planning family getaways. Whether hitting the road or planning a staycation, most head of households still have safety top of mind. However, being careful doesn’t mean family and friends cannot enjoy some fun in the sun together. As a TV host, Lifestyle Expert, and Working Mom, Ereka Vetrini has figured out a way to balance her career and family time. She has come up with four easy ways to get the party poppin’ and keep it cool as the temperatures heat up over the summer months. STICK WITH THE TRADITIONAL: According to a recent summertime survey, most parents plan on spending more time outside with their families. That’s why Ereka suggests sticking to the tried and true, like beach days, barbeques, and hanging out by the pool. That way families get to spend time together outdoors while being safe and socially distanced from strangers. Before heading out-and-about, Ereka recommends packing up a tote with a new book, games for the kids, and treats the whole family will love. There’s a tasty candy brand crafted in Italy that recently launched in the United States. Fruit-tella Soft Gummies are made with fruit puree as the first ingredient. They come in two flavors, Strawberry & Raspberry and Peach & Mango. These candies are quite flavorful and each one has a fun and playful fruit character shape that makes for the perfect summertime treat. Fruit-tella can be found at CVS stores nationwide. www.us.fruittella.com Instagram: @fruittellaus Twitter: @fruittellaus https://www.facebook.com/Fruittellaus/ GET THE PARTY POPPIN’: Americas’ streaming addiction has only increased during the pandemic and parents are looking for new ways to watch TV programs and movies with their families. Ereka suggests outdoor movie nights. She says setting up a big screen in a backyard can easily do the trick, especially if you add America’s favorite snack. The most popular moviegoers treat, popcorn, just received a major upgrade with the newest innovation in microwave popcorn from Opopop. The secret to this brand’s taste is that each kernel is individually wrapped in exceptional flavors and a perfect mix of ingredients, prior to popping. Opopop comes in six fun flavors, including reimagined classics like Fancy Butter, and uniquely created experiences with Maui Heat, Vanilla Cake Pop, Salted Umami, Cinnalicious, and Chedapeno. Opopop can be purchased at Opopop.com. www.opopop.com Instagram: @opopopco https://www.facebook.com/Opopopco/ CHILL OUT: July is National Ice Cream Month and the perfect time to cool off as we head into those long hot dog days of summer. Ereka says nothing screams summer more than ice cream cake! She suggests keeping it easy with a few pre-made ice cream cakes like the Carvel ® Confetti Cake and the new Carvel Cookie Dough Cake from I Love Ice Cream Cakes. Ereka recommends keeping one in the freezer for family barbecues, get-togethers, pool parties, and to make everyday moments a touch sweeter. These cakes and others are available online and at grocery stores in the bakery or freezer section. ILoveIceCreamCakes.com has a helpful product locator. www.Iloveicecreamcakes.com Instagram: @LoveIceCreamCakes www.facebook.com/ILoveIceCreamCakes/ GRAB GEAR & GO: Many families are road-tripping throughout the summer months and that means children can catch up on reading, summer schooling, or gaming while heading to a destination. As a conscious consumer and parent, Ereka is often concerned about protecting her family’s tech gadgets from cracked screens and other mishaps that happen on-the-go. OtterBox for Kids combines trusted protection from OtterBox with products designed with kids in mind. These easy-to-use cases come in three different colors and offer an EasyGrab case stand to help little hands carry their tablet or easily hang a tablet between head rests. Other gadgets like the OtterBox Kids EasyGrab Mobile Charging & Audio Cable Bundle are available to keep the fun going while vacationing. OtterBox products are available at Verizon and Verizon.com. www.Verizon.com Instagram: @otterbox Twitter: @otterbox https://www.facebook.com/otterbox/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 27, 2021 12:15 PM Eastern Daylight Time

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Gumlet builds a new-age media delivery infrastructure for the internet

Gumlet

Gumlet, a SaaS startup providing a new-age media delivery infrastructure to automate the media publishing pipeline, today announced US$1.6 million in funding by Sequoia Capital India’s Surge. While media files such as images, GIFs, videos and animations are integral to all digital interactions and everyday experience, the current solutions for managing and publishing such content remain limited. This is largely due to their reliance on APIs that require deep integration, domain knowledge and constant maintenance. Gumlet helps developers across the globe automatically resize and optimise their images and videos as per the end user's device or browser, delivering high quality media at the lowest possible bandwidth. Founded in 2019, Gumlet saw an opportunity to create an easily-integrated tool to handle media processing for a plethora of formats, device sizes and platforms. Once integrated, all previous, new and upcoming images are automatically optimized for any user. Gumlet takes over resizing, compression, format conversion, transcoding, streaming, delivery and analytics for all media files. By providing low- or no-code integration plug-ins that automate the entire media publishing pipeline, Gumlet helps developers experience 30-50% better optimization without affecting quality. Gumlet currently serves more than 6,000 customers including online stores, news sites, blogs, EdTech startups, travel sites and crowdfunding portals. Customers include The Body Shop, Vera Moda, Gas Jeans, Hamleys, Colearn, Bloomberg Quint and Bestseller Group among others. Over four billion media files are delivered every week via Gumlet, resulting in 25% month-on month growth since the start of 2020. “Gumlet is all about offering a plug-and-play solution for media management and publishing. This in turn helps online businesses provide better UX, load pages faster, save cloud costs and improve SEO - resulting in tangible business impact. More than just delivering a SaaS tool for online publishers and businesses, our mission is to build a media delivery infrastructure for the internet,” said Aditya Patadia, Founder of Gumlet. According to Data Bridge Market Research, the media processing solutions market will reach an estimated value of USD 36.63 billion and grow at a CAGR of 13.85% in the forecast period of 2021 to 2028. Rise in the advancements in technology and significant growth of streaming services and platforms is an essential factor driving the media processing solutions market. “As the internet becomes increasingly global and data-hungry, serving images and video in a high-performance, low-latency environment is fundamental for all websites to earn customer trust. With Gumlet, developers never have to worry about managing different versions and sizes of media files again,” said Divyesh Patel, Co-Founder and CMO of Gumlet. Gumlet was founded by Aditya Patadia and Divyesh Patel, who previously built, scaled and successfully exited from Turing Analytics, a pioneering AI startup in the image recognition and visual search space. Aditya is also the creator of a popular open-source image resize library in the PHP language, which he launched in 2012. Angel investors Aakrit Vaish, Miten Sampat, Swapan Rajdev and Yash Kothari also participated in this round. Gumlet is part of Surge’s fifth cohort of 23 companies that have developed new digital solutions to help companies and individuals live, work and learn better in a rapidly evolving Southeast Asian landscape. About Gumlet Founded in 2019 and headquartered in Singapore, Gumlet helps developers across the globe automatically resize and optimise their images and videos as per the end user's device or browser, delivering high quality media at the lowest possible bandwidth. Gumlet currently serves more than 6,000 customers including online stores, news sites, blogs, EdTech startups, travel sites and crowdfunding portals.For further information visit: www.gumlet.com or follow on LinkedIn or Twitter. About Surge Surge is Sequoia Capital India’s rapid scale-up program for startups in India and Southeast Asia. Surge combines $1 million to $2 million of seed capital with company-building workshops, a global curriculum and support from a community of exceptional mentors and founders. The program’s goal is to supercharge early-stage startups and give founders an unfair advantage, right out of the gate. For more information on Surge, visit www.surgeahead.com. Contact Details Gumlet Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.gumlet.com

July 27, 2021 08:30 AM Eastern Daylight Time

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