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Goodway Group Acquires Tuff to Expand Growth Marketing Services

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, is expanding its family of brands through the acquisition of growth marketing agency Tuff. The deal, which marks Goodway Group’s first acquisition, strengthens its professional marketing services for startups and fortifies its capabilities in customer acquisition, content strategy, search engine optimization, conversion rate optimization, and broadens Goodway Group’s client base in ecommerce, direct-to-consumer, SaaS, fintech and B2B. Founded in 2016, Tuff is a growth marketing agency focused on helping businesses to accelerate customer and revenue growth through digital channels. Tuff clients include digitally-native brands such as Xendoo, Sabio, AKKO, and Thnks. Tuff is woman-founded and led by CEO Ellen Jantsch, who started the business more than five years ago after holding key marketing roles at thisopenspace, Adaptly and Nielsen. Jantsch will continue as CEO of Tuff and will report to Jay Friedman, Goodway Group President. Tuff ’s brand and its full team will continue to operate independently as a division of Goodway Group. The acquisition of Tuff supports Goodway Group’s expansion, which includes the growth of its digital transformation consultancy CvE. “We are beyond thrilled to welcome Ellen and her team to the Goodway Group family,” said Dave Wolk, CEO, Goodway Group. “We share both values and workplace practices, with remote-first cultures built into the bench of our shops, making Tuff’s team, services and ethos a perfect fit for Goodway Group. Our shared values and passion for digital marketing, collaboration and client service played a big role in establishing this partnership. Tuff also brings with it key areas of expertise and complementary capabilities that elevate the results we are able to drive across our client base.” Tuff started as a remote-first company and Goodway Group transitioned to a fully remote workforce in 2007 and has since then grown to a team of more than 400 people in the U.S. and UK. “When we started conversations with Goodway Group about how we could work together, the tone and energy felt so right. We are companies of the same mindset, which is all about being obsessively growth-focused, authentic, doing our best work and being the best in the business. What gets us excited is seeing our clients achieve their growth goals and taking part in their success,” said Ellen Jantsch. “Being part of the Goodway Group family brings our team a new level of resource, operation and network. I know we are going to be an incredible team.” “Growth marketers are upending conventional marketing practices by being a source of revenue and the CFO’s number one way to drive growth. Goodway Group’s deep knowledge of measurement, Tuff’s strength in growth marketing, and CvE’s expertise in digital transformation will help larger marketers adopt growth marketing principles to better connect marketing to the C-Suite,” said Jay Friedman. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Tuff Founded in 2016 by Ellen Jantsch, Tuff is a growth marketing agency that partners closely with startups and scale-ups that are looking to acquire new customers and scale their company through modern channels, tools and frameworks to help them increase revenue and sales. Tuff builds custom teams that seamlessly integrate into your business by acting as an in-house growth marketing team, replacing the hassle and risk of prematurely hiring and managing an in-house marketer or team of freelancers. Tuff specializes in building growth strategies backed by tactics like Google Ads, Technical SEO, Video Marketing, Facebook Ads, Email, YouTube Ads, Content Strategy, Creative, and CRO. Find Tuff online at tuffgrowth.com or follow us on LinkedIn and YouTube. Contact Details Kite Hill PR for Goodway Group and Tuff Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 02, 2022 10:00 AM Eastern Standard Time

Chew on This: How Choosing Almonds Can Help Jumpstart Your Wellness Routine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/KK3MSRsDCKA Now a few months into 2022, sticking to New Year resolutions may be challenging, whether that means finally attending spin class, starting a daily meditation practice, making healthier food choices, or all the above. The current reality is more people are home, and snacking more frequently, but there is a conflict between people wanting to be healthier yet craving indulgent food and snacks. Lack of routine and unlimited kitchen access coupled with added anxiety and stress is the perfect storm for mindless eating. Many of us recognize what wellness looks likes and the benefits of maintaining a wellness routine but aren’t actually doing what we are saying. According to new survey conducted by Dynata and California Almonds – yielding a sample size of 6,000 adults representative of the U.S. adult population[1] – the majority of respondents agree that healthy eating (73%), exercise (70%), taking time to relax or meditate (69%), and practicing self-care (64 %) are top priorities. And 74% plan to continue to prioritize self-care and changes to their wellness habits as we emerge from the pandemic. Most of us consider wellness important in our lives, but less than half (47%) admit to practicing wellness rituals daily. Less than half (48%) report healthy eating as a regularly practiced wellness routine. We could all use a friend in wellness, aka, a reliable source to keep us feeling our best. Snacking on almonds is a great place to start: Almonds are rich in nutrients that contribute to improved mental well-being and feeling energized to be at your best A balanced, happy lifestyle includes at least one serving of almonds as an essential part of your daily wellness ritual. [1] The study yielded a total sample size of n=6,000 with a margin of error of ± 1% at a 90 percent level of statistical confidence. Subgroup analysis was conducted to understand nuances across audience segments, with a priority on the following: Millennials (n=1,573) Almond eaters (n=1,884; defined as weekly+) Millennial almond eaters (n=595; almond eaters defined as weekly+) Families with children in the household (n=1,641) One serving of almonds (28 grams) has 13 grams of unsaturated fat and only 1 gram of saturated fat. It also provides 6 grams of protein, 4 grams of fiber, 20 percent of recommended magnesium—which aids in the production of energy in the body—and 50 percent of your daily Vitamin E, a powerful antioxidant that promotes skin health and supports immunity. For more information visit: www.almonds.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 02, 2022 09:00 AM Eastern Standard Time

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Elsevier contributes to Open Access Monitor Germany with Scopus data

Elsevier

Elsevier, a global leader in research publishing and information analytics, and Forschungszentrum Jülich have today announced that they will be supporting the Open Access Monitor (OA Monitor), Germany by making metadata from Scopus, the abstract and citation database of peer-reviewed literature, available to the database free of charge. Funded by the German Federal Ministry of Education and Research and managed by Forschungszentrum Jülich, the OA Monitor tracks the open access publications in the DACH region. By collating data from external sources and providers, the project records the publication output of German academic institutions in research journals and analyzes the development of subscription fees and (open access) publication fees. Through this collaboration, OA Monitor gains access to Elsevier’s comprehensive and high-quality publication data supporting the initiative’s goal of monitoring and furthering Germany’s transition towards full open access. The integration of Scopus will further enhance the ability of universities, research institutions, policy makers and the German science community to monitor and evaluate an institution’s progress and reputation and help them reach their ambitious OA goals. As an expertly curated abstract and citation database with content from over 27,000 journals from more than 7,000 publishers, Scopus allows researchers to track and discover global knowledge in all fields. Dr. Bernhard Mittermaier, Head of the Central Library at Forschungszentrum Jülich said: “We are very pleased to be able to integrate Elsevier’s Scopus database into the OA Monitor, as it further expands its capabilities as a key tool to track the progress of the Open Access transformation in Germany to the benefit of the science community.” Claus Grossmann, Regional Director DACH, Research Solutions at Elsevier said: “We are proud that we can contribute to the important work of the OA Monitor and we would like to thank Forschungszentrum Jülich for entering into this long-term partnership with us. This collaboration will help strengthen the increasing number of open access articles published in Germany, cementing our commitment to open access in German institutions.” Elsevier and Open Access In 2021, Elsevier published over 119,000 open access articles — a year-on-year growth rate of over 46%. There currently are 600 full gold open access journals in Elsevier’s portfolio while nearly all of Elsevier’s 2,700 journals support gold open access. About Forschungszentrum Jülich Shaping change: This is what drives us at Forschungszentrum Jülich. As a member of the Helmholtz Association with roughly 6,800 employees, we conduct research into the possibilities of a digitized society, a climate-friendly energy system, and a resource-efficient economy. We combine natural, life and engineering sciences in the fields of information, energy, and the bioeconomy with specialist expertise in high-performance computing and we also use unique scientific infrastructure. About Open Access Monitor The Open Access Monitor records the publication output of German academic institutions in scientific journals. Through analyses of subscription fees and (open access) publication fees, the transition of the publishing system towards an open access system is monitored and supported. For this purpose, data from existing projects are collated within expanded databases, made available to users in a hierarchical interface, and disseminated by means of scientific publications. With the “OAM – Open Access Monitoring” project (FKZ 16OAMO001), the Federal Ministry of Education and Research (BMBF) is funding the further development and operation of the Open Access Monitor for Germany by the Central Library of Forschungszentrum Jülich. About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions and funders. Elsevier employs 8,100 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,500+ digitized journals, including The Lancet and Cell; our 40,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Contact Details Elsevier Andrew Davis andrew.davis@elsevier.com Company Website https://www.elsevier.com/

March 02, 2022 08:07 AM Eastern Standard Time

LevLane Advertising Announces SVP, Partnerships and Development

LevLane

LevLane Advertising, a full-service, award-winning advertising agency based in Center City, Philadelphia, has announced Carl Cherkin, former Vice President of Communications and Business Development at Philadelphia Union, as the agency’s first Senior Vice President of Partnerships and Development. LevLane is a nationally recognized agency which offers creative services, brand planning, social media strategy, public relations, analytics, and more. It was founded almost 40 years ago and has grown to employ more than 75 full-time employees today. Bruce Lev, LevLane’s CEO, Chief Creative Officer, and co-founder, said that while driving in new business and expanding the agency’s presence in the region are primary goals for Cherkin, he fully expects him to step in and contribute in areas outside of partnerships and development. “That’s just who Carl is, and the exact reason we brought him onto our team.” In his previous role at Philadelphia Union, Cherkin was a member of the executive team responsible for launching Philadelphia Union, the city’s successful Major League Soccer team, where he remains a consultant, now in his 13 th season with the club. In addition to the ground-breaking launch, he established a number of successful relationships with corporate sponsors, Chambers of Commerce, and a vast and varied array of businesses, while continuing to generate a continuum of profitable business development opportunities at all levels for the club. Prior to his work in business development and communications, he had a successful career spanning decades in journalism and public relations. For Cherkin, the transition from Emmy Award-winning television sportscaster to business development executive was natural. “I’ve spent my entire career making connections and building relationships, it’s what I love to do,” he said. “I am looking forward to being a part of the team that pushes LevLane into its next phase of growth. We have incredible talent here and my hope is that our reputation for attracting creative powerhouses and impressive clientele makes us the number one agency in Philadelphia and mid-Atlantic region.” The agency has experienced steady growth throughout the past several decades—the decision to bring on a senior vice president for partnerships and development ensures that the agency as a whole remains energized. ‘‘This is an exciting time for LevLane and for me as well. I’ve been given a unique opportunity to work in an environment where the culture, already created, is so vitally important. That my lifelong friend Bruce Lev has been the driving force behind that culture, makes it that much more meaningful,” said Cherkin. “It’s incredibly motivating and at the same time challenging, to know that any and all of contributions I make to this extraordinary group of people will continue to enhance the growth and success of LevLane and its clients.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA, that has been building brands that people love for nearly 40 years. Contact Details Lauren Stralo +1 610-401-4825 lstralo@levlane.com Company Website https://www.levlane.com

March 01, 2022 08:07 AM Eastern Standard Time

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You Deserve a Vacation: St. Kitts is Warm, Welcoming and Full of Adventure

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/a0K1buK6eC4 New year, new outlook, new travel plans. You might be asking yourself, is there ever a bad time for a Caribbean vacation? For those looking for a truly immersive Caribbean experience without the crowds, look no further than St. Kitts. Known for its rich history and picturesque landscape, St. Kitts is an authentic Caribbean destination that offers visitors a riveting getaway. The island is currently amongst the highest vaccinated Caribbean nations, and international travelers must be vaccinated to visit. Travelers who love destinations where they can pair relaxation with activities that align with their interest, whether that is music or culinary or history or adventure, will discover St. Kitts offers it all! Wander the secluded beaches and rainforests that stretch for miles or hear the pulsating sounds of nature as you explore via ziplines, ATVs, and jet skis. Embark on a leisurely ride on the Caribbean’s only authentic scenic passenger train, hike to the rim of a dormant volcano, or dive into an ancient shipwreck. Embrace the scents of a smoky, sizzling beach barbecue, and taste culinary delights fresh from the sea. Indulge your wanderlust in one-of-a-kind attractions such as the UNESCO recognized Brimstone Hill Fortress National Park. With an array of attractions and experiences available, St. Kitts is the ideal destination for adventure seekers, history buffs, culinary enthusiasts, and leisure lovers alike. This unique combination is what makes St. Kitts a quintessential Caribbean destination unlike any other. Visit StKittsTourism.KN for more information Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 25, 2022 12:00 PM Eastern Standard Time

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Goodway Group Named Global Digital Agency for Cybersecurity Company, Trellix

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has partnered with Trellix, a newly launched cybersecurity company, for digital media and marketing services. Goodway Group will lead Trellix’s brand awareness multi-channel digital media strategy and analytics efforts, including the Trellix brand launch and advertising campaign. “We are thrilled to partner with Goodway Group to accelerate brand awareness,” said Brett Hannath, Chief Marketing Officer, Trellix. “As a new brand seeking to stand out in a crowded industry, Goodway Group’s understanding of the B2B technology landscape and their use of data to deliver results were huge selling points.” Trellix selected Goodway Group for its digital media expertise, award-winning AI-powered technology, as well as its extensive experience executing domestic and international campaigns on behalf of leading B2B brands. A market-leading security player, Trellix is a modern and innovative security company defining the extended detection and response (XDR) market. Goodway Group will be charged with driving awareness and targeting technology and business leaders globally. “We are honored to partner with Trellix on its first branding campaign,” said Michael Hayes, Chief Growth Officer at Goodway Group. “Our digital credentials are perfectly aligned with Trellix’s launch and growth goals. Our work with challenger brands navigating the complex media landscape and making smart and strategic investments to advance growth are two critical components to standing out in such a highly competitive space.” Trellix builds resilience and confidence in organizations through machine learning and automation. Trellix’s living security ecosystem, which learns and adapts to protect its customers from the most advanced threats, brings bold innovation to the XDR space. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.Goodway Group. Honestly Smart Digital. About Trellix Trellix is a global company redefining the future of cybersecurity. The company's open and native extended detection and response (XDR) platform helps organizations confronted by today's most advanced threats gain confidence in the protection and resilience of their operations. Trellix's security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at https://trellix.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

February 23, 2022 09:30 AM Eastern Standard Time

amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

Assembly

Global omnichannel agency, Assembly, has been chosen by prestige haircare brand, amika, to lead its integrated media program, with an emphasis on driving sustained awareness and building brand equity. amika has emerged as a go-to haircare brand through its ‘ all hair is welcome ’ positioning, which represents 10 unique collections of haircare for every hair type, texture, and style. amika has called on global data-driven agency, Assembly, as its partner in expanding its community of brand enthusiasts through its distinct, disruptive, and impactful messaging connected to purpose and inclusivity. “amika is a brand that has authentically lived its core values of kindness and inclusivity while doing good for the planet far before it was ‘cool’ or even an expectation from consumers,” said Kim Davis, Vice President at Assembly. “This is one of those best of both world partnerships where we get to bring the latest in media innovation to a brand that’s as committed as we are to nurturing people and the planet. We’re looking forward to developing an out-of-the-box channel strategy that maximizes brand awareness for amika.” amika was built with purpose at its heart by creatives, stylists, and product enthusiasts alike, and encourages a diverse and creative culture that’s fueled by radical thinking. In placing people and the planet at its core, the brand has maintained its mission of bringing progress to the beauty industry. “The name ‘amika’ means friend—to hair, hairstylists, the planet, our communities, and each other—and it’s truly embedded into everything we do. We want our customers to know us for not only our high-quality products, but our commitment to making a positive impact on people and the planet," said Chelsea Riggs, amika’s Brand President. “We were impressed by Assembly’s integrated approach across the funnel to help accomplish our goals and we were immediately aligned in our vision.” This year marks a strategic shift in digital media investment for amika, with an increased focus on driving awareness and new customer acquisition. Assembly will partner with amika to develop a full-funnel multi-channel strategy to achieve these goals. The team’s focus for the year includes strengthening paid social investment, a renewed focus on paid media influencer integrations, and continued momentum in search and display. Assembly and amika will also work together to introduce new high-impact channels to amika’s mix, including CTV, TikTok and localized OOH. “We’re flexible and agile, which gives us an opportunity to test and learn in new channels and platforms where we know our customers are spending their time. We have some big brand and product moments coming up this year, and we’re also excited to see how measurement helps support all of the work we’re doing in increasing the focus on brand awareness and consideration,” said Kelley Martin, amika’s Senior Vice President of Marketing. About Assembly: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. About amika: A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in the language Esperanto & represents our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. 10 collections for every hair type, texture and style. Visit www.loveamika.com for more information, and follow @amika on Instagram. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 23, 2022 09:00 AM Eastern Standard Time

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Jewellery World Awards honours industry leaders

Jewellery World Awards (JWA)

DUBAI, UAE - Media OutReach - 23 February 2022 - The Jewellery World Awards (JWA) unveiled the Recipients during a gala dinner and awards ceremony at the Jewellery, Gem & Technology Dubai (JGT Dubai). Organised by Informa Markets Jewellery (IMJ), JWA is the only business awards programme for the international jewellery industry covering the whole supply chain from mines to market. Navrattan Kothari (fourth from right) Recipient of JWA 2021 Lifetime Achievement Award Letitia Chow, chairperson and founder of JWA at IMJ remarked, “The jewellery industry has once again demonstrated its resilience and ability to adapt with what we witnessed at this year’s JWA. With the achievements and success stories shared by the recipients, we are inspired by their vision, innovative approach and thirst for excellence to move forward even in times of adversity.” The evening’s highest accolade was given to Lifetime Achievement Award Recipient Navrattan Kothari, who has shown compassionate and driven leadership in the past six decades. Aside from transforming his family business into a global conglomerate, he has also been dedicated to supporting the local communities where KGK Group operates in. The Recipients are: 1. Lifetime Achievement Award Navrattan Kothari 2. Brand of the Year – Retail Chow Tai Fook Jewellery Group, Hong Kong 3. Industry Innovation of the Year Diamonds On Call Limited, Hong Kong Emerald Jewel Industry India Limited, India Picup Media, Hong Kong Shenzhen Link Gold Technology Co Ltd, China 4. Manufacturer of the Year – Diamond KGK Group, Hong Kong 5. Manufacturer of the Year – Jewellery Phu Nhuan Jewelry Joint Stock Company, Vietnam 6. Outstanding Enterprise of the Year – APAC CHJ Jewellery, China YLG Bullion Singapore Pte Ltd, Singapore 7. Outstanding Small Enterprise of the Year (50 full-time employees and below) Brilliant Cuts Pvt Ltd, Sri Lanka 8. Outstanding ESG Performance of the Year Shenzhen Xingguangda Jewelry Industrial Co Ltd, China 9. Young Entrepreneur of the Year (age 40 and below) Do Minh Duc, DOJI Gold & Gems Group JSC, Vietnam Joyee Zhao, BOJEM, China James Courage, one of the principal judges of JWA said, “Judging from the participants’ responses and initiatives, one can say that the industry continues to push the boundaries in order to safeguard the welfare of its employees and satisfy its customers — even in the harshest conditions. Their ability to innovate, adapt and meet the market’s needs is testament to our Honourees’ resilience, passion, drive and humanity.” Albert Cheng, also a principal judge added, “In the past 18 months, all our Honourees showcased resiliency, flexibility and rapid digitisation to battle the negative effects of COVID-19. On behalf of the judging panel, I salute all Recipients who have succeeded in these unprecedented times.” Kent Wong, Managing Director of Chow Tai Fook Jewellery Group (CTF), said, “We are honoured and proud to be a Headline Partner of JWA for 10 straight years. We look forward to collaborating with our peers and driving the industry towards more milestones and achievements in the future.” Lin Qiang, President & Managing Director of the Shanghai Diamond Exchange (SDE), who also is one of the judges noted, “The global jewellery industry is clearly recovering from the effects of the pandemic. The Chinese diamond business, for one, had a robust rebound. Such growth largely results from the unremitting efforts made by our colleagues in the industry. JWA continues to serve its purpose as a stage for celebrating these achievements and more.” JWA is supported by Headline Partners CTF and SDE, and Honoured Partners KGK Group and Guangdong GD Land Group Limited. JGT Dubai, jointly organised by IMJ and the Italian Exhibition Group, is supported by official partner, DMCC. Contact Details JWA Marketing +852 2516 2184 marketing@JWAwards.com

February 23, 2022 09:00 AM Eastern Standard Time

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Simplifying Social Media for Small Business Owners: Tips on How Local Businesses Can Stand Out in 2022

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/mQc2Uxrk-EU Small business owners have already had to get creative in so many ways in the past few years. According to a survey from Adobe, 74% of small business owners are facing creative burnout. One way to reset and refresh their business is by improving their social media presence. For a small business owner who may already be feeling stretched creatively, social media can seem daunting or time intensive. Natalie Zfat partnered with Adobe Creative Cloud Express on a media campaign to provide small business owners with helpful tips to better reach customers and get their business back on its feet. No matter their budget or confidence level for graphic design, here are some of the tips she shared to easily create standout graphics, photos, and videos in no time: Inspiration can strike at the oddest times. Creative Cloud Express allows you to create quick, easy content on the fly – with thousands of high-quality templates to customize your Instagram Stories, video cover slides, timeline carousels and more. Carousels outperform single-image Instagram posts. According to research by SocialInsider, the average engagement rate increases by 2% when using all 10 carousel slides, and carousels with a mix of video and images see the highest engagement rate per post at 2.33%. Filling the carousel with gorgeous content is easy when you use Creative Cloud Express, which lets you easily search through Adobe Stock images and leverage more than 20,000 fonts. Did you know that social media posts with video have 48% more views? Creative Cloud Express makes it super easy to edit and customize videos (even if video editing isn't your forté). It's no secret that social media users scroll quickly, and it can be tricky to stand out. 82% of small business owners know that a creative design will drive business, but 45% cite that they don’t have either the time, tools or skills to bring their ideas to life. One way to “stop the scroll” is with compelling animation and imagery. Creative Cloud Express lets you incorporate animated elements easily and create beautiful, thumb-stopping imagery that will catch your audience's eye. Something as simple as a colorful, animated shape layered behind text - or a funny GIF or sticker - will help your message stand out and allow you to inject more of your personality. And the best part: You don’t have to be a designer to get it done. Use “Quick Actions” powered by Adobe Sensei to remove backgrounds from photos, trim and merge videos, convert videos to GIF, and more. Integrate your brand's aesthetic across multiple platforms for a cohesive experience. Creative Cloud Express allows you to build your brand by uploading logos, colors and more. This makes it easy to seamlessly adapt your brand creative for social media, email marketing, website and more. The Shared Libraries feature in particular makes it easy for anyone and everyone on your team to work from a cohesive bank of templates to achieve that brand consistency. The Instagram algorithm is ever-changing, but we know that content that inspires shares and saves does particularly well, especially when that content is in video form. 74% of small business owners acknowledge that they are facing major hindrances to their creativity right now. To maximize engagement, aim for content that is beautiful, funny or educational. Infographics and video tutorials (“How To’s”) are a great way to do this - and Creative Cloud Express offers stunning, customizable graphs, charts and other great visuals that lend themselves to shareable content. Think of your social media profile as your storefront. 55% of small business owners say their online presence is more critical to their success than a physical store. Is your bio fully fleshed out? Is it clear what you're offering your audience? Creative Cloud Express allows you to create beautiful, robust profiles, with thousands of high quality templates for banner images, profile photos, Instagram Highlight covers and more – all customizable with your brand colors and typography. Don't have a brand book (yet)? Dip into Creative Cloud Express’ Stock and Fonts database for thousands of unique, stunning imagery and font styles for marketing materials like logos, flyers, banners, and more. To learn more about Creative Cloud Express and its different graphic design features go to: adobe.com/express About Natalie Zfat: According to Mark Cuban, “Natalie Zfat doesn’t mess around.” Natalie Zfat is a social media expert, speaker and host who has partnered with some of the most iconic brands in the world, including Samsung, Facebook, CNBC and LinkedIn. Curating original social media content, strategy and campaigns, Natalie gains millions of impressions for the brands she advocates for. When she’s not with her clients, Natalie loves sharing her social media thought leadership in her Forbes column, on television and at conferences and universities, including the New York Times, CBS, Carnegie Mellon, NYU Stern School of Business, SXSW and CES. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2022 04:34 PM Eastern Standard Time

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