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Holiday Gifting & Preparation

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/JR9Mz8XHr4g The countdown is on as holiday shoppers continue to spend in record numbers. According to the latest stats, online sales have reached close to 110-billion dollars since November 1 st. That’s a lot of searching, finding, and buying. Beauty & Lifestyle Expert, Anna De Souza has come up with a few of her favorite finds for the favorite people in your life. FITNESS: The National Retail Federation finds the average consumer will spend close to $1,000 on gifts and other purchases. De Souza says there’s no need to stress. As a mom of twin toddlers, she’s done all the heavy lifting, stating, “It’s hard to get a workout in other than muscling them up three flights of stairs.” The Lifestyle expert has found one gift that she deems “smart and compact.” The Tempo Move helps give the experience and results of working with a personal trainer by offering real-time feedback, weight recommendations, and a training plan, and this full gym takes up only a tiny footprint as a sleek cabinet. De Souza continues, “As you work out, Tempo Move tracks your reps, form, weight – even the speed of your reps – and the artificial intelligence customizes a workout smarter than any human ever could.” Tempo Move comes with 50 pounds of smart weights and connects through your phone and TV for a fully immersive workout experience that favors effort over time. For more information, visit https://www.tempo.fit/shop/move. Facebook: @GetTempo Instagram: @tempo Twitter: @TrainWithTempo COOKING: Reports show that a few retailers have gotten a lift from cooking trends. De Souza points out that so much time is spent with family and friends in the kitchen. She asks, “Why not make some new memories while making some delicious meals?” The Lifestyle expert recommends picking up an air fryer, because now consumers are finally able to cook two dishes that can be synchronized to serve at the exact same time. The CRUXGG TriZone 9 Quart Air Fryer was voted Best Air Fryer of 2021 by Esquire. It’s engineered with patent-pending technology that features one extra-large cooking area that can be divided into two – so chicken fingers for the kids and salmon for you, or an entrée and a side – served hot and crispy together so you don’t need to microwave the straggler dish! CRUXGG just launched 8 products exclusively at Target which will be 30% off through the holidays. De Souza also highlights the brand’s Rotating Ceramic Nonstick Waffle Maker, that makes 5 one-inch Belgian waffles in under 10 minutes. She says it’s perfect for holiday mornings. “CRUXGG is also a purchase you can feel good about,” De souza adds, because 5% of proceeds go to a collective of nonprofits working to end food insecurity. For more information, go to https://www.target.com/p/cruxgg-6-in-1-9qt-air-fryer-with-trizone-technology/-/A-85017063?preselect=82541621#lnk=sametab. Social Media Channels: @crux.kitchen @ghettogastro Hashtags: #createwithcrux #targetstyle BEAUTY: As a beauty expert, De Souza has a few ideas for consumers that want to look and feel their best this holiday season and into the new year. She starts off with a holiday gift set from OLEHENRIKSEN. “You’ve probably heard of banana powder as a celebrity makeup artist secret to brighten that dark undereye area,” De Souza says, “The Banana Bright Vitamin C Serum with 15% Vitamin C is clinically proven to give you brighter, bouncier skin in 7 days without makeup. With other brands, shoppers usually get 3% vitamin C in topicals if you’re lucky. You’re also getting C-Rush Brightening Gel Crème, which gives you a full 24-hours of moisture and a color-correcting Banana Bright Eye Crème.” As a beauty expert, De Souza has been covering beauty for many years. She says if there is one product to horde, it’s Vitamin C. For more information, go to https://www.olehenriksen.com/ Facebook: https://www.facebook.com/olehenriksen/ Instagram: @olehenriksen Another gift idea De Souza recommends became this year’s viral foundation launch and sold out multiple times when TikTokers showed off the texture and coverage after just one swipe on the cheek. De Souza says, “The KVD Beauty’s Good Apple Skin-Perfecting Foundation Balm is unlike any texture I’ve felt before, it glides on like a buttery balm, but it’s surprising when you see it apply as full coverage with a velvety finish that doesn’t crease!” It’s formulated with hydrating apple extract and available in 40 inclusive shades. Holiday shoppers can use code ANNA20 at KVDVeganBeauty.com for 20% off or pick it up at Ulta or Sephora. For more information, visit http://kvdveganbeauty.com/. Facebook: https://www.facebook.com/KVDBeauty/ Instagram: https://www.instagram.com/kvdbeauty/ TikTok: https://www.tiktok.com/@kvdbeauty? About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 21, 2021 02:02 PM Eastern Standard Time

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Last-Minute Holiday Gifting

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/pc75McGSy5Q The holiday scramble is something many consumers know all too well. Whether they’ve procrastinated on shopping or are crossing off the final names on their lists, Emmy-Award Winning Television Host and Lifestyle Expert, Marisa Brahney has compiled a last-minute gift list to help those looking for presents ahead of the big day. DELIVERED GIFTS: As of December 1 st, consumers have completed less than 45% of their holiday shopping. Brahney says now is not the time to worry. Whether you’re looking to send something locally or across the country, it can be done via DoorDash’s Gifting Feature in a flash, or pre-scheduled for a drop on a special day. The lifestyle expert points out that there are many gifts to choose from, like floral bouquets, homegoods, self-care, desserts, and wine, to name a few. Brahney recommends DoorDash’s new Nationwide Shipping, where holiday shoppers can also order from iconic restaurants and retailers across the country. To gift someone, she says, “Simply open up your DoorDash or Caviar app and enter their address. Browse the list of stores — find the perfect gift — then, on the checkout page, click “send as a gift” to turn any order into a gift. Finally, share the link with your loved one so they can track the delivery.” For more information, go to doordash.com or trycaviar.com or download the apps to a mobile device. GIFT OF KNOWING EACH OTHER BETTER: Empty shelves can spell trouble for many last-minute gifters. That’s why Brahney says her list is perfect for those searching for something special for loved ones. The lifestyle expert says this time of year is perfect for reconnecting and spending time with friends and family, adding, “Now’s the time to really get to know one another.” She highlights Ancestry on her last-minute shopping list. “They are helping families learn more about each other by connecting them to family history, and billions of historical records, so they can build more meaningful connections to each other and their heritage.” AncestryDNA is a best-selling kit that makes it possible for people to find their unique story — from precise geographic regions to the most connections to living relatives. For more information, go to ancestry.com/dna to learn more. Instagram: https://www.instagram.com/ancestry TikTok: https://www.tiktok.com/@ancestry Twitter: https://twitter.com/Ancestry CASH GIFTS & MONEY MANAGEMENT: Brahney says now is the time to really think about less traditional gifts, along with keeping track of your payments. “Managing spending and payments is very important this time of year, especially if you’re going in on a gift with others,” says the lifestyle expert. With PayPal and Venmo, consumers can manage group expenses with digital payments — be it brunches with friends or chipping in for a group gift. PayPal also allows shoppers to send a free digital greeting and attach a gift of money so recipients can spend however they’d like, which is perfect for that last minute gift. Additionally, new PayPal customers can earn five dollars just by downloading the app, signing up, and adding a payment method, and new Venmo customers can also earn ten dollars when they sign up for a new account. Sign up online or download the PayPal or Venmo apps through the Apple or Google Play app stores. For more information, visit https://www.paypal.com/ or https://venmo.com/. Instagram: https://www.instagram.com/paypal/?hl=en https://www.instagram.com/venmo/?hl=en Twitter: https://twitter.com/PayPal https://twitter.com/Venmo GIFT OF POWER: At this point, most consumers are aware of supply chain issues, however, there is another top concern Brahney says many often forget about each year. “In the rush to get the perfect present, many of us forget the batteries. Duracell Optimum batteries are my go-to.” The lifestyle expert says battery-operated gifts are likely on a holiday list, adding, more than 1 of 5 toys on major retailer gift guides are battery operated! “When that ever-important gifting moment comes, you’re going to want to include the batteries that let those gifts truly shine.” A recent survey finds the majority of parents agree that the most important battery-operated toys and gifts should always be given with the best, longest-lasting batteries. “For me, if a gift is worth giving, it's worth giving what I think are the best batteries – Duracell,” advises Brahney. For more information, visit Duracell.com. Shoppers can find Duracell’s family of batteries at their favorite retailer. Facebook: @duracell Instagram: @duracell Twitter: @duracell GIFT OF FLAVOR: The last gift idea on Brahney’s list is chocolate. She says, “It’s perfect for loved ones or colleagues.” Lindt, the world-renowned Swiss chocolatier, has an extensive holiday collection, including chocolate figures perfect for stocking stuffers and seasonal chocolate gift sets. However, the lifestyle expert recommends the brand’s holiday classic, LINDOR truffles. These iconic truffles with a smooth center surrounded by a delicate chocolate shell were developed more than 50 years ago, and the round shape was originally designed for people to use as holiday decorations. She points out that they’re available in classic milk chocolate and other seasonal flavors, in festive bags or gift boxes. For more information, go to www.lindtusa.com, or find them at retailers nationwide. Facebook: @ lindtchocolateusa Instagram: @lindt_usa About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 21, 2021 01:34 PM Eastern Standard Time

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Revolutionizing the Way We Pay for Healthcare: Can Tech Give You Freedom from Health Insurance?

YourUpdateTV

Every year, a quarter million Americans declare bankruptcy due to medical bills despite having health insurance. Recently, Andy Schoonover, Founder and CEO of CrowdHealth, teamed with YourUpdateTV on a satellite media to discuss how leveraging technology can help you get your healthcare freedom back without breaking the bank. A video accompanying this announcement is available at: https://youtu.be/7HLiYcpGqFU For 30 years, the middle class has experienced no real income growth due to the increasing costs of health insurance. Research shows inadequate health insurance accounts for nearly 67 percent of all bankruptcies. This statistic is staggering and illustrates a difficult reality for the many American families navigating today’s insurance market. Technology is being used to build a new, community-powered solution for all. CrowdHealth is an app and technology platform that allows you to make a monthly contribution to the Community and those funds are used to fund the community’s health care bills. Crowdfunding models of paying for health care maximize the probability that all members’ eligible bills will be paid in full each month. These models come without the burdens of skyrocketing premiums and deductibles. Unlike traditional models, members aren’t chained to yearly contracts and have more flexibility and autonomy with crowdfunded models. CrowdHealth provides app-based tools such as: The latest innovation in fintech, allowing their members to aggregate crowdsourced funds to pay doctors quickly and directly. A nationwide doctor quality and cost database that empowers their members to make informed decisions about their care without the limitation of restrictive networks. Highly engaged, personalized Care Advocacy to help their members navigate their health journeys. Negotiation and legal services that fight for patients when dealing with outrageous bills. Access to deeply discounted prescription drugs. By eliminating insurance plan middlemen, reimagining the healthcare payment system and empowering doctors to direct care choices, CrowdHealth will help their members significantly reduce their out-of-pocket expenses when compared to healthcare.gov plans. To learn more about CrowdHealth go to joincrowdhealth.com. About Andy Schoonover Andy Schoonover is founder and CEO of CrowdHealth, a community-powered alternative to health insurance that provides a revolutionary way of paying for healthcare bills through crowdfunding. Schoonover was previously CEO of VRI, a healthcare technology company focused on monitoring patients with chronic conditions out of their homes. He is a graduate of the University of Virginia and Stanford University’s Graduate School of Business About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 05:00 PM Eastern Standard Time

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Hi-Tech Holiday Gift Guide

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/8TiX7QwCt14 With the holiday hustle and bustle in full swing, many U.S. consumers are still struggling to find the perfect tech gifts for our loved ones. A new study from the Consumer Technology Association found that this season’s tech sales will hit $142.5 billion. Tech Expert, Dave King has a few ideas to help shoppers score this year’s hottest gadgets and gear. TECH & SELF-CARE: Tech has helped transform aspects of our daily lives, including fitness, productivity, and mindfulness. One area King is excited to talk about is oral care. The Oral-B iO Series 8 combines powerful, but gentle micro-vibrations with a unique dentist-inspired round brush head design for a professional clean feeling every day. The Smart Pressure Sensor helps to keep people from brushing too hard to protect their gums and enamel. AI Recognition, plus an interactive display, helps guide brushers to their best clean for all areas of the mouth. A 2-minute quadrant timer comes built-in that pulsates every 30 seconds, ensuring a complete clean. King adds, “The frictionless, smooth magnetic drive system transfers energy to the bristle tips for spectacular clean teeth.” The Oral-B iO Series 8 is available at oralb.com and all major retailers. For more information, visit https://oralb.com/en-us/products/electric-toothbrushes/oral-b-io-series-8-electric-toothbrush-black-onyx/?utm_source=google&utm_medium=cpc&utm_campaign=&utm_term=&gclid=Cj0KCQjwtrSLBhCLARIsACh6RmiEbq-V4oACt4hbQA_DLBSabI5mKHcPOutf6QUoarstrWysIoViKx4aAroYEA. Facebook: https://www.facebook.com/oralb Instagram: https://www.instagram.com/oralb/ Twitter: https://twitter.com/OralB UP YOUR PROFESSIONAL GAME WITH TECH GEAR: All signs are pointing to remote work persisting and trending permanent for many American businesses. King says we’ve learned so much about managing hybrid and remote work over the past year-and-a-half. “At this point, it’s really time to up our professional games to look and sound our very best,” highlights King. The tech expert recommends the Poly Studio P5 kit with Sync 20, a high-performance webcam optimized for video conferencing with 1080p resolution that works with any cloud-based video platform such as Zoom and Teams – paired with the Poly Sync 20 smart speakerphone to deliver a premium audio experience. This pro-grade kit is the perfect choice for the remote or hybrid worker in your life. These tech items are available through Poly.com, Amazon, Best Buy, and other major retailers. For more information, visit https://www.poly.com/us/en/shop/holiday-promotions. Facebook: https://www.facebook.com/PolyCompany/ Twitter: @PolyCompany Instagram: @PolyCompany Hashtags: #PolySync #PolyStudio UPGRADE - FOCUS ON PRODUCTIVITY & EFFICIENCY: King says there are other ways tech can be used to increase work from home productivity and efficiency. One of his top recommendations is to upgrade everyday gadgets to something special. One of the tech expert’s favorite finds is the Happy Hacking Keyboard (HHKB) from Fujitsu Computer Products of America. He says it has an incredible following of loyal programmers, developers, and coders all over the world. “I like it’s compact, highly-customizable design and connectivity options,” adds King. The HHKB comes in three different models, two different colors — ivory and charcoal, and with either stamped or blank keys. One keyboard King highlights is the Professional HYBRID Type-S. “This keyboard is ideal for people working from home, programmers, and all computer pros. Its exclusive use of Topre silent switches provides supreme tactility, extra comfort and keystroke precision eliminating keyboard clacking,” King continues, “It’s also compact — 60% of the size of standard keyboards — and features Bluetooth compatibility so users can connect to smartphones, tablets and more.” The Professional HYBRID Type-S is available on Amazon.com or at HHKeyboard.us. For more information, visit https://hhkeyboard.us/. Facebook: https://www.facebook.com/hhkbUS/ Instagram: https://www.instagram.com/hhkb_realforce_us/ Twitter: https://twitter.com/HHKB_RF_US RESEARCH & REVIEW: A record 191 million U.S. adults plan to purchase tech items this holiday season. King says consumers can make sure they’re getting the right gift at the best price. Another one of his recommendations is to stay calm and focused. Additionally, it’s important to rely on great reviews to manage shopping expectations. King turns to the community at Slickdeals. “No one is selling anything. The service is about shoppers helping shoppers,” says the tech expert. “It’s the only shopping platform powered by millions of real people who are out there discovering, sharing, and vetting the best deals.” The site, apps, browser extension, and new loyalty program have millions of users who connect and discover the very best deals from all the top retailers, like Walmart and Amazon. King says this is important, “So you can know if you're actually getting the best product at the best price,” adding, “It’s like having 12 million friends help you understand where the best deals on the best products are happening. If you’re shopping for something specific, set a deal alert, so you’re notified when something matching your criteria gets posted.” To find reviews, go to https://slickdeals.net/. Social Media Channels: @slickdeals About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 05:00 PM Eastern Standard Time

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Mike Bako Presents His Holiday Gift Guide: GIFT IDEAS FOR EVERYONE ON YOUR LIST

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZxlS9kIS6CE For more information, visit DailyNational.com Every holiday season, we hear it again and again…The holiday season and the rush make it impossible to shop for everyone. Your spouse doesn’t know what they want, your kids have everything already, and yet, they keep dropping hints and making their wish list. With the holidays quickly approaching, many people are scrambling to track down the perfect gift for everyone in their lives. This year, there’s help. Digital Journalist and Trend Expert, Mike Bako, teamed with YourUpdateTV on a nationwide media tour to discuss great holiday gifting options for this year. Sending money for gathering and gifts: It’s the season of gatherings and gifts! With PayPal and Venmo, you can manage any group expense with digital payments – be it brunches with friends or that group gift for Grandma & Grandpa. PayPal also lets you personalize a free digital greeting and attach a gift of money so recipients can spend however they’d like. And New PayPal customers can earn $5 just by downloading the app, signing up and adding a payment method. Ways to Start a New Family Tradition: What better way to build traditions than through family. Ancestry helps families learn more about themselves by connecting them to family history so they can build more meaningful connections to each other and their heritage. AncestryDNA is a best-selling kit that makes it possible for people to find their unique story - from ethnic origins in precise geographic regions to the most connections to living relatives. With billions of historical records, like census, immigration, birth, marriage and military records, Ancestry helps people make meaningful discoveries about the places and people who came before them, and how they got to where they are today. Creating Your Holiday Wish List: Beyblade Burst Surge Speedstorm Motor Strike Battle Set has everything needed for battle including the first ever motorized Beystadium, 2 right/left spin launchers, and 2 spinning tops! Check this out, it features a spinning Motor Vortex disc in the center of the Beystadium and you can compete in head-to-head battling games with Beyblade Burst spinning tops, launchers, and Beystadium toys. For boys and girls ages 8 and up. Shop For Last-Minute Gifts: Target makes it easy and affordable for guests to shop for essentials and gifts up until the last minute, even when there is no longer time to ship. Target is truly a one stop shop for holiday needs, offering the most sought-after national brands such as Ulta Beauty gift sets and a curated assortment of only-at-Target products like the Target edition of Monopoly, limited-time-only LEGO® Collection x Target and popular heyday™ AirPods cases. And, knowing how important it is to get a great deal – especially in the final days of holiday prep – Target is adding new last-minute deals on thousands of gifts across its entire assortment from toys and electronics to apparel, home and beauty from Dec. 19-25. No matter how guests choose to shop, Target makes it easy to get last-minute gifts just in time for the holiday. With Target’s Drive Up service, guests can place orders online, let the store know they’ve arrived via the Target App and have a team member bring it out to their car. All without ever needing to unbuckle their seatbelt. With Order Pickup, guests can collect their online orders inside the store quickly and contactless with the scan of a barcode. Visit your local Target store, Target.com or the Target App to find and collect great holiday gifts in time for everyone on your shopping list. Last Minute Stocking Stuffers Gopuff is the leader in immediate delivery of everyday essentials. Gopuff delivers your everyday essentials in minutes, from cleaning and home products to baby and pet items, even local brands, food and drinks, including alcohol in many markets. Great for last minute gifts or stocking stuffers, Gopuff offers Gift Cards. Available for anywhere from $5 to $200, Gopuff Gift Cards can be used for any item on Gopuff, whether a high-end bottle of wine, coffee beans from a favorite local coffee shop or even a card game. The gift cards are delivered electronically, so there’s no waiting for shipping and since Gopuff features thousands of local brands on its platform, they’re a great way to shop local. About Mike Bako: Mike Bako is the Trends Editor for DailyNational.com. Mike is also the father to two beautiful boys, Evan and Henry. Reuters, FOX News, Fox Business, WPIX in New York, and ESPN Radio all frequently rely on Mike’s insights on new trends, current events, sports, and culture. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 11:07 AM Eastern Standard Time

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AuthorityTech.io Partners with TechStars Backed OptimusQ to Unveil AI-Powered “Hybrid PR” Service

AuthorityTech LLC.

AuthorityTech.io, the leader in the Tech PR industry, has just recently confirmed a partnership with OptimusQ, a TechStars backed company who aims to revolutionize the advertising market with their sophisticated & innovative technology. OptimusQ focuses on bringing, to selected technology companies all across the globe, the ability to share their story across hundreds of the world's leading media outlets while targeting their ideal audience. "We wanted to find the right company that not only could use our technology to support the growth of many tech companies but also be extremely innovative in its core," Lior Vexler, the founder & CEO of OptimusQ, explains regarding the decision to choose AuthorityTech.io as the official partner. Since inception, AuthorityTech.io has committed to changing the narrative of traditional PR firms. While most traditional firms focus on a myriad of different content strategies, AuthorityTech.io has focused relentlessly on two things: understanding specifically the technology landscape and securing incredible earned media opportunities for its clients. Partnering with OptimusQ’s smart technology, AuthorityTech.io plans on extending the value of credible earned media placements, by boosting their visibility and garnering millions of impressions from potential customers and investors. As a leader in the Tech PR and now marketing space, AuthorityTech.io aims to continually seek innovative methods to disrupt how these services are designed and implemented. In a fast-paced industry like technology, there is an urgent need for PR and marketing firms to provide cutting edge services that leverage technology. Jaxon Parrott, the Founder at AuthorityTech.io, stated his thoughts on the disruptive changes they plan to implement: “Going into 2022, technology will continue to change how we see, interact and consume information. Most PR firms are stuck in a time where technology was in its infancy stage, not innovating alongside these changes. We aim to not only innovate alongside but lead the disruption of the Tech PR and marketing space. We believe this new Hybrid PR service will change the game for a long time.” AuthorityTech.io has been known as a “market disruptor” for quite some time, but with their new pivot into their Hybrid PR model, they plan on taking this reputation to another level. Technology companies now have an entirely new and automated way to not only solidify their brands, but also to consistently be seen in front of their target audience. The result? More customers, more investment dollars, and even a higher company valuation. About AuthorityTech.io AuthorityTech.io is a modern digital PR and marketing firm that specializes in helping innovative technology companies scale their presence online to secure more customers and investment dollars. AuthorityTech leverages the most innovative technologies on the market to earn its clients top media coverage while driving predictable traffic and results. The outcome is ample amounts of funding, customers, and even a higher company valuation. Contact Details Jaxon Parrott +1 806-831-3502 jaxon@authoritytech.io

December 20, 2021 06:00 AM Eastern Standard Time

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Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages

Theorem Inc

Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns and multiple waves of social posts campaigns that are fully optimized for peak performance. As a certified LinkedIn Marketing Partner since 2018, Theorem provides clients with a suite of digital solutions including custom creative services packages with content audits, original copy and design and A/B testing. Theorem also led on original design and development for landing pages, microsite, programmatic ad design, message and display ads. “We are honored to expand our offerings with LinkedIn,” said Kara Degeorgis, Art Director, Theorem. “Data and creative have always gone hand in hand. If you want your creative to do the work for you, you have to understand your audience. A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey. The key to creative optimization is using an iterative process of Discover, Deliver, Optimize in order to have a sustainable strategy that is always evolving with the customer.” Brands have utilized the content created by Theorem to drive higher levels of customer engagement on and off the LinkedIn platform. Theorem recently worked with American Systems on a LinkedIn campaign implementing their Creative Optimization services. Within a two-month period, the campaign drew over 1.5 million impressions, over 9,000 clicks and an average CTR rate of 0.60 percent – outperforming CTR benchmark for the website conversions objective with single image ad at 0.40 percent, according to LinkedIn in August 2021. Theorem’s creative optimization packages and services bring: Unique brand insights and tailored recommendations as the creative strategists conduct a thorough understanding of the brand's environment. Dynamic messaging and design from a team of art directors, copywriters and designers that will produce best-in-class creative for a campaign. Inspire and capture leads with a custom landing page that will encourage users to learn more about your offering. Proven results and creative insights that will fuel your future creative campaigns. About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kite Hill Maggie Stasko +1 843-693-7161 maggie@kitehillpr.com

December 16, 2021 09:34 AM Eastern Standard Time

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How a Mountain Was Made by Greg Sarris Now Available on Audible

Greg Sarris

About the Book: How a Mountain was Made by Greg Sarris Narrated by Tanis Parenteau Length: 5 hours 39 minutes In the tradition of Calvino’s Italian Folktales, Greg Sarris, author of the award-winning novel Grand Avenue, turns his attention to his ancestral homeland of Sonoma Mountain in Northern California. In 16 interconnected original stories, twin crows Question Woman and Answer Woman take us through a world unlike yet oddly reminiscent of our own: one that blooms bright with poppies, lupines, and clover; one in which Water Bug kidnaps an entire creek; in which songs have the power to enchant; in which Rain is a beautiful woman who keeps people’s memories in stones. Inspired by traditional Coast Miwok and Southern Pomo creation tales, these stories are timeless in their wisdom and beauty, and because of this timelessness, their messages are vital and immediate. The figures in these stories ponder the meaning of leadership, of their place within the landscape and their community. In these stories we find a model for how we can all come home again. At once ancient and contemporary, How a Mountain Was Made is equally at home in modern letters as the ancient story cycle. Sarris infuses his stories with a prose stylist’s creativity and inventiveness, moving American Indian literature in a new and emergent direction. “These are charming and wise stories, simply told, to be enjoyed by young and old alike—'stories need us if they are to come forth and have life too.'” – Kirkus Reviews “Stunning.... Neither an arid anthropological text nor another pseudo-Indian as-told-to fabrication. Instead, Sarris has breathed new life into these ancient Northern California tales and legends, lending them a subtle, light-hearted voice and vision.” – Scott Lankford, Los Angeles Review of Books About the Author: Greg Sarris is author of the anthology Keeping Slug Woman Alive: A Holistic Approach to American Indian Texts, the novel Watermelon Nights, and scripts for screen and stage. He is Chairman of the Federated Indians of Graton Rancheria and holds the Endowed Chair in Native American Studies at Sonoma State University. ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 brianne@landispr.com Company Website https://greg-sarris.com/

December 15, 2021 07:15 AM Pacific Standard Time

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Catalyst Marketing Agency Wins Two MarCom Awards

Catalyst Marketing Agency

Catalyst, a Denver-based creative marketing agency, is the recipient of both a 2021 Gold MarCom Award for the agency’s blog and a Platinum MarCom Award for an e-Book created for Redis. The Platinum-winning e-Book, created jointly for Redis and Microsoft, is a sales tool used to educate current customers on Redis’s new offerings, enabling the sales team to increase the adoption rate for their latest platform. The Gold Award-winning Catalyst blog features news and insights on the latest trends in marketing from Catalyst’s Co-Founder and Chief Marketing and Growth Officer, Robin Emiliani. “We are thrilled that our blog, a place where we share our experience and point of view about all things marketing–with a touch of humor–was acknowledged as a top digital resource,” said Robin Emiliani. “And to have a client project win MarCom’s highest recognition speaks to our commitment to delivering high-quality deliverables that are not only smart and creative but better connect our clients with their customers.” MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. The 2021 competition saw more than 6,000 entries from the United States, Canada, and 39 other countries. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. About Catalyst Catalyst is a creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers' attention. Learn more at catalystmarketing.io. Contact Details Catalyst Marketing Agency Maureen Walker +1 303-929-0481 maureen@catalystmarketing.io Company Website https://catalystmarketing.io/

December 13, 2021 09:00 AM Mountain Standard Time

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