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SIGMA America Announces Focused on the Fight 2021 Charitable Giving Campaign

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, is pleased to announce Focused on the Fight 2021. From May 31 through June 30, 2021, 5% of all sales at twenty-four participating retail partners will be donated to four charitable organizations, selected for their ongoing commitment to aiding communities most impacted by the COVID-19 pandemic. In 2020, Focused on the Fight raised over $93,000 for charitable organizations across the United States in partnership with eighteen participating retail partners, and this year, the campaign continues its mission to help provide aid to the communities that need it most. Focused on the Fight 2021 continues the commitment on SIGMA America’s part to community well-being, and funds raised during the campaign will be divided equally among the following charities: Feeding America, Mental Health America, the National Alliance to End Homelessness, and Donors Choose. Each of these charities was selected based on their missions of community well-being. "Since the beginning of the COVID-19 crisis, photography has been an outlet for people to express themselves, and to celebrate the strength of humanity in our communities," says Mark Amir-Hamzeh, president of SIGMA America. "Our nationwide network of retailers are strong members of their local communities, and with their help – and the support of SIGMA fans – we can offer some measure of relief to their neighbors, and to people across the nation who need a helping hand." The participating dealers include: Arlington Camera B&C Camera Bedford Camera & Video Camera Casino Dodd Camera Glazer's Camera Hot Rod Cameras Hunt's Photo & Video Kenmore Camera Midwest Camera Milford Camera Murphy's Camera Pixel Connection Precision Camera PROCAM Pro Photo Supply Roberts Camera Rockbrook Camera Samy's Camera Schiller's Camera The Camera Company The Camera Exchange The Camera Mall The Camera Shop of Muskegon For the most up-to-date information on Focused on the Fight 2021, please visit: https://www.sigmaphoto.com/focused-on-the-fight-2021 Media Inquiries: Jack Howard / SIGMA.PR@sigmaphoto.com / 631 585 1144 ext. 1015 For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media: SIGMA Photo: Facebook, Twitter and Instagram. SIGMA Cine: Facebook, Twitter and Instagram. About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and Sigma, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp full-frame mirrorless digital camera, announced in July 2019. The introduction of the fp along with the availability of 20 award-winning SIGMA Global Vision lenses in native L-Mount format demonstrates SIGMA's continued commitment to the creative community through expanded product offerings. With the fp and these lenses, even more shooters can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. Contact Details SIGMA Corporation of America Jack Howard +1 631-585-1144 SIGMA.PR@sigmaphoto.com

June 03, 2021 12:30 PM Eastern Daylight Time

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The Dyscommunication Crisis

Post Hill Press

We've only scratched the surface of the more profound impact of digital communication. I'll Get Back to You: the Dyscommunication Crisis, Sam George's new book explains what's causing the connectivity problems and offers concrete remedies for emails and texts. The issue isn't technology. Sam George says the true communication revolution is the end of an immediate feedback loop. Humans have used direct feedback to communicate for millennia. It is necessary for comprehension and understanding others. Everything can be understood and clarified on the spot. It provides a solid foundation for communication critical to relationships. The broken feedback loop causes the Dyscommunication Crisis. Anxiety, uncertainty, and misunderstanding replace the reassuring backbone of direct feedback. We are never sure if our message is read, fully understood, and whether it will be returned. You're waiting for a response from your boyfriend. Your supervisor is taking a long time to respond. You've texted your son all day and received no response. You revert to a worst-case scenario for them. The psychological impact is severe. According to polls, over 66% of people regularly experience anxiety, agitation, worst-case scenarios, and negative loops of thinking because of an unreturned email or text. Even if your message is returned, it is not always a complete loop. The message might be vague, or you may misinterpret it, resulting in similar issues. Unlike in the past, there's no quick input to clear things up. We are not wired for digital communication. Cognitive science supports this. The brain seeks immediate feedback so it can complete the patterns it uses to process information. When it cannot finish the loop, it forces us to resort to the worst-case scenario. It is conclusive and satisfies the mind’s need to complete a pattern. Much of the misunderstandings caused by emails and texts are in relationships. Examples and tips are addressed in chapters, which include dating, couples, family, jobs, and friends. I'll Get Back to you is a digital communication master plan that includes: 1) Tactics to ensure your messages are returned promptly. 2) Examples and tips to prevent miscommunication with partners, family, friends. 3) Tested methods to ensure your email will be read and completely understood. 4) Strategies for following up on unclear and unanswered messages. 5) Proven techniques to quickly stop the anxiety. www.dyscommunication.com If you would like to talk to Sam, or need information, please contact Lori Ames. Lori Ames President ThePRFreelancer, Inc. lori@theprfreelancer.com 631-539-4558 www.ThePRFreelancer.com I’ll Get Back to You: The Dyscommunication Crisis: Why Unreturned Messages Drive Us Crazy and What to Do About It by Sam George Post Hill Press Trade Paperback On-Sale: April 27 th, 2021 ISBN: 9781642937190 $18.00 US / $25.00 CAD Sam George is a writer and media consultant who specializes in digital marketing. He is co-author of the nationally acclaimed, The Great Divide: Retro vs Metro America, which defined the cultural divide between Red and Blue states. And envisioned the culture war of today. The book earned reviews in the New York Times, Newsweek, and the L.A. times. Contact Details President ThePRFreelancer, Inc. Lori Ames +1 631-539-4558 lori@theprfreelancer.com

June 03, 2021 08:05 AM Pacific Daylight Time

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Exclusive “Awesome” First Look at THE LEGO® MOVIE™ WORLD

YourUpdateTV

YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology – Now that LEGOLAND ® California Resort is back open after being closed for 13 months, the family theme park in Carlsbad, CA, is excited to announce the opening of THE LEGO ® MOVIE™ WORLD. Recently, LEGOLAND ® California Senior Media Relations Manager, Jake Gonzales, and Head of Public Relations at Merlin Entertainment, Julie Estrada, teamed up to share an exclusive first look at the new attraction and provide tips on what to know before planning your next trip. A video accompanying this announcement is available at: https://youtu.be/etg50475M_s THE LEGO ® MOVIE™ WORLD will drop visitors into the quirky, frenetic and manic world of Emmet Brickowski, Wyldstyle, UniKitty and Benny the Spaceman from “THE LEGO® Movie™” film franchise. Attractions include: Emmet’s Flying Adventure - This new flying theater ride is the biggest new attraction in THE LEGO ® MOVIE™ WORLD! Join Master Builders on a triple decker flying couch, as cutting-edge technology transports you all over THE LEGO ® MOVIE™ universe. Surrounded by a full-dome virtual screen, you'll feel like you're flying through a world created completely from LEGO bricks! UniKitty’s Disco Drop - This all-new drop tower ride will take you through a rainbow-filled journey based on Unikitty and her many moods. Swoop to the tiptop of Cloud Cuckoo Land, then drop, spin and bounce back down to earth in sync with Unikitty’s wide range of emotions! Benny’s Play-Ship - Benny’s spaceship has landed right in the middle of Bricksburg! Play on this space-themed playground structure and get ready for takeoff! In addition to the new rides and attractions, guests can choose from a host of food and beverage options in THE LEGO® MOVIE™ WORLD. Enjoy delicious homemade ramen, rice bowls and salads in the land's premiere restaurant, Everything is Ramen! After something sweet? You're sure to be satisfied by Cloud Cuckoo Crepes. Finally, Benny’s Rocket Fuel offers a selection of drinks and snacks, including ice cream, popcorn, and slushies. To learn more and to book your next visit, check out Legoland.com About Jake Gonzales: As a father of two girls and an avid traveler, Jake Gonzales is always looking for the best family travel tips to save money and make the most memorable experiences possible for his family. Gonzales is a Carlsbad native who represents LEGOLAND ® California Resort as an on-camera spokesperson providing his expertise on all the interactive activities, services and events the 22-year-old Resort has to offer. About Julie Estrada: Julie Estrada came to LEGOLAND ® California in 2003 after more than 13 years in broadcast news. A mom of two and world traveler, she currently is Head of Public Relations North America, Merlin Entertainments which owns more than 130 attractions globally and is the second largest attractions operator in the world. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 02, 2021 04:00 PM Eastern Daylight Time

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FREELANCER.COM'S 20 MILLION JOBS BY THE NUMBERS

Freelancer.com

Because of the pandemic, more and more people are turning to freelancing to offer their skills, or search for other skilled workers to help them set up their own business. Freelancer.com as a two-sided marketplace is in a unique position because the 52 million registered users means a job poster is almost certain to find a freelancer with the requisite skills. It is the demand side, the job posters with work which needs completing, which indicates where the best job opportunities lie. With that in mind the accompanying graphs paint an interesting picture about the most in-demand jobs and skills where freelancers can be assured there are opportunities. 20 Million Projects By Skill: The proportion of jobs in IT and software development and website building has fallen over time, reflecting the growth in WYSIWYG templated website build platforms. The demand for content to populate those websites has grown over time, as has the demand for design, media (Photoshop skills and the like) and architecture. The freelance economy is characterised by a transfer between developed and emerging economies. Developed countries post jobs which are overwhelmingly done in emerging countries. This provides efficiency and cost-saving to businesses in the developed world while providing income that changes lives in emerging economies. The exchange, when 10% of the world lives on less than US$1.90 a day, is a significant factor in the fight against poverty. The freelance economy is characterised by a transfer between developed and emerging economies. Developed countries post jobs which are overwhelmingly done in emerging countries. This provides efficiency and cost-saving to businesses in the developed world while providing income that changes lives in emerging economies. The exchange, when 10% of the world lives on less than US$1.90 a day, is a significant factor in the fight against poverty. About Freelancer ® Twelve-time Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and jobs posted. More than 52 million registered users have posted over 19 million jobs and contests to date in over 1,800 areas as diverse as website development, logo design, marketing, copywriting, astrophysics, aerospace engineering and manufacturing. Freelancer owns StartCon, Australia's largest startup conference, expo and entrepreneur community established in 2009, WarriorForum.com, the world’s largest Internet marketing community & marketplace, Escrow.com, the world’s largest provider of secure online escrow and online transaction management for consumers and businesses on the Internet, and Freightlancer, a global marketplace for freight, shipping and transportation. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN and on the OTCQX under ticker OTCQX:FLNCF Contact Details Sebastian Siseles +1 415-801-2271 sebastian@freelancer.com Phil Sylvester +16503342706 psylvester@freelancer.com Helma Kusuma +628121049853 helma@freelancer.com Company Website https://www.freelancer.com

June 02, 2021 07:00 AM Eastern Daylight Time

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Dogs Don’t Know, Heat Can Hurt: How to Recognize the Warning Signs of Exercise-Induced, Heat Related Illness

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Q9_KZTWQXCU It’s summer, and everyone wants to be outside with their dogs. But it’s hot, and when our best friends are chasing frisbees, balls, and running they don’t always know they’re overheating. If their core body temperatures rise faster than they can cool off, dogs may suffer from Heat Related Illness (HRI). National Heat Awareness Day is May 28, 2021, and EUKANUBA™ wants you to learn how to keep your dog safe while exercising this summer. EUKANUBA™, a premium dog food brand specializing in high-performance nutrition for sporting and working dogs, is drawing attention to canine exercise-induced heat related illness (HRI) by conducting a nationwide media tour in conjunction with D S Simon Media and Your Update TV featuring Dr. Joe Spoo, Veterinarian, Eukanuba™. During the nationwide media tour and Public Service Announcement (PSA) Dr. Spoo discussed: What is a Heat Related Illness The Three Stages: Heat Stress, Heat Exhaustion, and Heat Stroke. How to recognize the HRI warning signs in your dog. How dogs naturally cool down. What type of dogs are at risk. Ways to keep them cool while exercising and having fun. The importance of hydration For more information please visit: EUKANUBA.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 26, 2021 12:00 PM Eastern Daylight Time

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Summer 2021: Staying Safe in the Sun

YourUpdateTV

With summer just around the corner, everyone is excited to get outdoors and enjoy the weather. While this can be the best time of year for many, it’s also the time of year when people are most prone to going out without properly preparing for the sun. Recently, Lifestyle Expert Gretchen Connelie, teamed with Tommy Bahama to discuss some great tips to help you enjoy the summer while staying safe in the sun. A video accompanying this announcement is available at: https://youtu.be/VYXV95HSapg May is Skin Cancer Awareness Month and a good opportunity to raise awareness of the importance of daily sun protection. Tommy Bahama is a member of The Skin Cancer Foundation’s Corporate Council and as a member, supports the Skin Cancer Foundation’s work to empower people to take a proactive approach to daily sun protection, early detection and the treatment of skin cancer. Tommy Bahama is helping people enjoy the great outdoors while staying safe in the sun. Select fabrics used in Tommy Bahama apparel, swimwear and beach gear with 30-50 UPF protection have earned the Skin Cancer Foundation's Seal of Recommendation for effective sun protection. When getting ready to go out in the sun, clothing is your first line of defense, so it’s important to wear clothing that offers UPF protection. Tommy Bahama has 30-50 UPF protection in swimwear and sportswear. Swimwear with 50 UPF rating and styles are designed to offer extra protection like their long sleeve swimsuit. Sportswear offers 30 UPF as an added benefit to the great styling and performance features. Tommy Bahama has also created beach gear with built in sun protection. The famous Tommy Bahama beach chair that you see everywhere from the backyard to the beach now has a great accessory...a cabana top that clips on to the chair to give your own personal sun protection. It adjusts in multiple positions and is made of a UPF 50 fabric. Also check out the 7“beach umbrella with corkscrew bottom, made of UPF 50 fabric, and Maui Jim sunglasses which have double polarized lenses for ultimate protection. When entertaining outdoors, remember to stay hydrated and plan foods that travel well and are easy to eat outdoors. Individual portions continue to promote COVID safety and keeping foods bite-sized encourages snacking throughout the day. Also, instead of using gel packs, freeze drinks in pouches or bottles to keep items cold. As they melt, you can consume them throughout the day. So, in order to enjoy being outside this summer, plan ahead with your clothing, gear and food/drinks. For more information, visit TommyBahama.com About Gretchen Connelie: Gretchen Connelie is a dynamic lifestyle & trend expert specializing in-home entertaining, fashion, and travel. She has appeared on local and national TV shows with trends, tips, & tricks that keeps hosts & viewers active and engaged. Gretchen’s charisma and ability to share high concept ideas with an approachable sensibility inspires those around her to say, “I can’t wait to try that”. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 26, 2021 09:00 AM Eastern Daylight Time

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Osmo Announces New Retail Partnership: Families Traveling Through U.S. Airports Memorial Day Weekend Can Purchase Osmo’s STEAM Products at InMotion Stores

Osmo

According to parents, kids love playing Osmo at school, at home, and even while they are on vacation. To reach families with school-aged kids (3-10 years) who love to shop while traveling, award-winning STEAM brand Osmo announces a new exclusive partnership with the country’s largest airport-based electronics retailer, InMotion, plus its sister venues iStore and Soundbalance, which offer cutting-edge and diverse premium electronics for tech-savvy business and leisure travelers. Starting May 29, 2021, four of Osmo’s best-selling kits will be available for purchase at InMotion, Soundbalance and iStore airport and resort locations across the country. “We’re thrilled to be launching our best-selling STEM/STEAM kits for iPad at so many InMotion locations across the country, during one of the busiest and most anticipated travel holidays, and this pivotal reopening time,” says Richard Ryan, Senior Director of U.S. Omnichannel Sales at Osmo. “Today’s parents feel that traveling with technology is a must, even for their kids, who are looking for the best products and entertainment to use while on the road. And, with tablet technology being easier to operate while in flight, kids can easily play with Osmo’s engaging array of learning games.” “The travel industry’s resilience is clear, and we are ready for the pent up demand for travel. The toy industry is experiencing a 16% increase over last year and InMotion is intent on delivering gaming technology to all ages. Osmo is the ideal kids’ system for engagement and happiness while traveling and we’re elated to introduce our exclusive partnership to the traveling consumers. Families are traveling more as virtual education is more readily available. Families look to toys to help keep their children engaged, active, and delighted,” says Eden Goldberg, Divisional Vice President of Marketing and Business Development at InMotion Entertainment Group, LLC. Almost half of the retail locations will feature Osmo’s STEAM kits stacked in floor displays, while over half of the locations will showcase a powered display with video, interactive display, and all four Osmo kits. Orlando, Detroit and New York City/LaGuardia airport locations will soon offer interactive displays that allow families to sit and test out products, while shopping. The four Osmo products currently offered by InMotion, Soundbalance and iStore, are: Little Genius Starter Kit for iPad (retail $79) Genius Starter Kit for iPad (retail $99) Creative Starter Kit for iPad (retail $69) Coding Starter Kit for iPad (retail $99) InMotion, Soundbalance, and iStore airport locations currently carrying Osmo include: Atlanta, Austin, Boston, Charlotte, Dallas, Detroit, Ft. Lauderdale, Miami, Newark, Orlando, Philadelphia, Phoenix, Pittsburgh, Sacramento, Salt Lake City, Seattle, San Diego, San Francisco, Windsor Locks (CT), Baltimore, Washington D.C./Dulles, Washington D.C./Reagan, and New York City/LaGuardia. InMotion casino locations carrying Osmo include: Forum Shops at Caesar’s Palace, Las Vegas. About InMotion InMotion Entertainment Group is the largest airport-based electronics retailer with more than 120 locations throughout the United States. Together with Marshall Retail Group, InMotion is a part of world-renowned retailer WH Smith. InMotion operates in 44 of the top performing U.S. airports as InMotion, Soundbalance, Headphone Hub, and iStore. With access and insight into the latest technologies for business and leisure travelers, InMotion offers lifestyle products and electronics that include a wide breadth of headphones, mobile power, Bluetooth speakers and travel accessories. InMotion has been the recipient of numerous industry awards that include recognition by Airport Experience News for "Best Specialty Retailer" and "Best Concessions, Highest Regard for Customer Service" for four years running. It has been acknowledged by USA Today as one of the "10 Best" Airport Concession Stores nationwide. InMotion Entertainment Group also remains the only airport retailer to appear in the two industry indexes: Dealerscope's Top 101 Consumer Electronics Retailer List for nine consecutive years, along with ranking in the Top 50 of Twice Magazine's Top 100 CE Retailers. The award-winning, knowledgeable sales associates provide an exceptional experience, with live demonstrations of every product in the store to help travelers choose the best products for their journey. For more information and real-time updates, visit InMotion online at InMotionStores.com. Follow the conversations on LinkedIn, Facebook, Twitter and Instagram. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii carolynkpr@gmail.com Osmo Karen O'Dell karen@playosmo.com Company Website http://www.playosmo.com

May 26, 2021 04:00 AM Pacific Daylight Time

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The Chicken Sandwich Wars Get Cooking

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/8j9695ATEXA The demand for chicken sandwiches is higher than ever before. 65% of the U.S. population ordered a breaded chicken sandwich from a restaurant in the last six months You might say that bird is the word for customers picking from their favorite menu. Look behind those numbers and popularity and you will find culinary innovation, innovative flavors, and an evolution of process and product. Carl’s Jr. and Hardee’s have released an all-new Hand-Breaded Chicken sandwich lineup, as an evolution of Hardee’s already strong foothold in the space with their Hand-Breaded Chicken Tenders that have been fan favorites for over a decade. The all-new sandwich lineup combines the best of both worlds with the Hand-Breaded Chicken Sandwich and the Hand-Breaded Chicken & Waffle Sandwich, a new play on a familiar combo, available at both Hardee’s and Carl’s Jr., along with the Hand-Breaded Chicken Biscuit at Hardee’s featuring their iconic Made From Scratch Biscuits. With a crispy exterior and savory, complex interior, Carl’s Jr. and Hardee’s Hand-Breaded Chicken sandwiches are brought to life with 100% premium white meat breast filet that is marinated in signature seasonings, dipped in buttermilk, hand-breaded in Southern-style flour and then cooked until golden brown. As part of the new lineup, consumers will be able to enjoy the chicken morning, noon and night with menu options offered all day long. To complement the release, Carl’s Jr. and Hardee’s will bring the fan obsession with hand-breaded to OnlyFans as the first national food chain to join the emerging platform. Looking ahead, Carl’s Jr. and Hardee’s will continue to evolve their hand-breaded offerings with even more impossible-to-ignore flavors in the months to come. For more information visit: carlsjr.com or hardees.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 25, 2021 08:00 AM Eastern Daylight Time

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Cloud-Native Storage Innovator Lightbits Labs Announces Carol Platz as Vice President of Marketing

Lightbits Labs

Lightbits Labs ™, the pioneer and leader in NVMe™ over TCP (NVMe/TCP) software-defined storage, today announced Carol Platz as Vice President of Global Marketing. Carol will lead Lightbits Labs’ strategic marketing initiatives and global marketing team with responsibilities spanning inbound and outbound marketing, demand generation, corporate communications, and channel marketing. Carol’s expertise and keen understanding of the customer journey will be influential in executing the company’s vision to expand customer implementations for new use cases and the catalyst that will drive the next phase of growth for Lightbits. Platz has had a successful decade-plus career in the storage industry building high-performing teams, architecting brands, developing channels, and producing well-oiled demand and lead generation engines. Carol was most recently at WekaIO, a high-performance data platform solutions provider, and prior to that Western Digital, Cloudian, SGI, and Panasas. “Carol will be an invaluable resource for Lightbits Labs, bringing unique, highly specialized insight into software-defined cloud storage technologies and the marketing strategies needed to ensure business success,” said Kam Eshghi, Chief Strategy Officer at Lightbits Labs. “With her leadership, Lightbits Labs is well positioned to grow our brand and product awareness as customers embrace the value, efficiency and scalability of NVMe/TCP-based, cloud-native storage.” Lightbits saw 5x growth in revenue in 2020 fueled by LightOS™, which delivers limitless flexibility without compromise, solving today’s data center problems with better performance, elasticity, and cost-efficiency. It provides a single storage platform regardless of deployment model or data center size and works with heterogeneous server configurations all on standard Ethernet TCP/IP networks. Utilizing standard x86 servers, there is no vendor lock-in; newer technologies, server platforms, and chipsets can be deployed as soon as they are available or when their cost is at an optimal level thus eliminating cycles of qualification and characterization. LightOS provides high-performance, scale-out, software-defined and cloud-native storage that enables customers to scale their business effortlessly, accelerate IT operations, and reduce storage overhead costs—all at the speed of flash. Additional resources: Lightbits Grows Revenues by Over 5X in 2020 While Driving Innovation Through Technology Advancements and Patents Blog: Lightbits Hits High Gear with New Features, Expanded Intel Support, Customer Success—and a New Board Advisor from VMWare Customer Success Story: Finanz Informatik Technologie Service About Lightbits Labs Lightbits Labs’ mission is to lead the cloud-native data center transformation by delivering scalable and efficient software defined storage that is easy to consume. Founded in 2016, Lightbits brings the agility of hyperscale storage to private clouds and edge clouds. The company pioneered NVMe/TCP so the solution is easy to deploy at scale, while delivering performance that is similar to local flash. Lightbits Labs is backed by strategic investors including Cisco Investments, Dell Technologies Capital, Intel Capital, and Micron, as well as top investors and VCs including Avigdor Willenz, Lip-Bu Tan, Marius Nacht, SquarePeg Capital, and WRVI Capital. Visit www.lightbitslabs.com or contact us at info@lightbitslabs.com. Follow Lightbits Labs: Twitter, LinkedIn, and Facebook Lightbits, Lightbits Labs, LightOS, and Lightbits SuperSSD are trademarks of Lightbits Labs, Ltd. Contact Details Rainier Communications Alan Ryan +1 508-475-0025 alanryan@rainierco.com Rainier Communications Colin Boroski +16178406815 cboroski@rainierco.com Company Website https://www.lightbitslabs.com/

May 25, 2021 08:00 AM Eastern Daylight Time

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