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Channel Factory Targets APAC Growth with Key Hire

Channel Factory

Channel Factory, the global brand suitability and YouTube measurement programme partner has appointed Alex Littlejohn as Managing Director to manage its existing operations and to spearhead it’s growth in the APAC region. Alex will be responsible for growing the Channel Factory’s existing operations in Singapore, and will be tasked with launching the business into the broader APAC Region with local offices across SEA and Australia slated for launch in Q4 2021. Alex has extensive experience in scaling AdTech Businesses having held the position of President International for Adconion Media Group for 8 years where he was responsible for growing the team from a standing start to over 250 employees across 8 European and 4 APAC Markets. Following Adconion’s acquisition by Singtel (SGX), Alex held the position of Senior Vice President APAC for Amobee where he managed the post merger integration of 3 Business Units and was responsible for the groups Regional Finance, Marketing, HR, Product, Sales and Operations Teams. He has been recognised in the 40 most influential people under 40 years in the media and marketing twice, on two continents and has been awarded multiple times in multiple markets for his contributions to the industry. “I am excited to be joining Channel Factory at such a pivotal time for the business. Our Mission is to build a better Video ecosystem that connects creators, brands, and consumers, and as one of only 7 accredited YouTube Measurement Partners globally am excited to further develop the existing Channel Factory operations in the region”, said Alex Littlejohn. “Alex clearly brings years of incredibly valuable experience to Channel Factory and we could not be more excited to welcome him to the team,” said Tony Chen, Founder & CEO of Channel Factory. “His impressive record and successful wins speak for themselves and we have full confidence in him to lead our business growth across the APAC region in each local market as we increase our global footprint and push the ad industry to be more conscious while we approach a new decade of recovery and regeneration.” About Channel Factory Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators. Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data.Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Spain, Ukraine, Australia, Hong Kong, and Singapore. Contact Details Kite Hill PR Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

August 11, 2021 09:22 AM Eastern Daylight Time

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Malvertising Takes Aim at a New Target:IoT Devices Connected to Smart Home Networks

GeoEdge

Global cybersecurity company GeoEdge revealed it has uncovered a global-scale malvertising attack which is the first ad-based cybercrime aimed specifically at home-network based IoT devices. Working in cooperation with the company’s AdTech partners InMobi and Verve Group, GeoEdge’s security researchers identified both the attack vector as well its origins from bad actors in Slovenia and Ukraine. GeoEdge’s security research team has been investigating the malvertising attack on smart home IoT devices since mid-June 2021. The widely distributed attack vector is the first to use online advertising to silently install apps on home-WiFi-connected IoT devices, and only requires that hackers possess a basic understanding of device API documentation, some JavaScript knowledge and rudimentary online advertising skills. Market research firm IoT Analytics forecasts more than 30 billion IoT device connections worldwide by 2025, making home and industrial IoT an extremely attractive and vulnerable frontier for malvertisers. “GeoEdge’s patented behavioral code analysis technology and advanced malware detection capabilities detected these online ads covertly injecting malware into smart-home IoT devices,” said GeoEdge CEO Amnon Siev. “With the collaboration between InMobi and Verve, we exposed the origin, infrastructure and global scale of these attacks. This joint mission is built on trust and a deep understanding of the threat landscape which has enabled us to create a new standard for user protection.” “Malvertising,” or malicious advertising, spreads malware through the injection of malicious code into online display ads via online advertising networks, exposing user networks and connected devices to the potential risk of infection. Advertising networks are generally unaware they are serving malicious content and in the cases discovered by GeoEdge, users targeted with the attack aren't even required to click on the infected ad or navigate to a malicious page to initiate the attack on home network devices. “Digital advertising continues to capture a larger share of marketing budgets for companies large and small and as with that growth comes potential risks. It is critical that we have the checks and balances to identify and contain potential malicious threats before they can infect users’ devices,” added said Kunal Nagpal, SVP and GM, Publisher Platform and Exchange at InMobi. “Our collaboration with GeoEdge enhances user protection across the advertising ecosystem through advanced real-time detection, ensures the delivery of safe ads to our global partners and helps us maintain quality and user trust.” The impacts of the broad IoT attack revealed in GeoEdge’s research include the ability to manipulate IoT devices, download apps without users’ consent, and risks theft of personal information and monetary instruments as well as tampering with home systems such as smart locks and surveillance cameras. To block such attacks, GeoEdge notes that antivirus apps and even firewalls are not sufficient, making it necessary to continuously block infected ads in real-time to prevent them from being rendered and presented to users. “As we work to maintain a clean and transparent ecosystem, the ad security landscape constantly evolves, introducing new cybersecurity risks which require innovative solutions,” said Pieter de Zwart, VP of Engineering at GeoEdge partner Verve Group. “We are committed to ensuring a safe advertising experience and partnering with key industry players enables us fulfill that mission.” About GeoEdge GeoEdge is the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem. The company’s mission is to protect the integrity of the digital advertising ecosystem and to preserve a quality experience for users. It ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against non-compliance, malware, inappropriate content, data leakage, operational, and performance issues.‎ Leading publishers, ad platforms, exchanges, and networks rely on GeoEdge’s automated ad verification solutions to ‎monitor and protect their ad inventory – without sacrificing revenue. The company was founded in 2010 by a team with more than two decades of hands-on technical and online media experience. To learn more, visit http://www.geoedge.com About InMobi InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit inmobi.com. About Verve Group Verve Group’s omnichannel ad platform connects advertisers, agencies, brands, and publishers to people in real time. With a privacy-first approach, Verve Group offers advertising innovation at scale with full-stack programmatic solutions in brand-safe environments. The global group is a trusted partner of 5,000+ advertisers and brands with direct connections to 4,000+ publishers and apps globally. Verve Group is part of Media and Games Invest (MGI) and has an international presence with over 200 employees in 20+ offices worldwide, spanning the Americas, EMEA, and APAC. Learn more at www.verve.com. Contact Details Rainier Communications (for GeoEdge) Steve Schuster +1 508-868-5892 steve@rainierco.com GeoEdge Michal Nissenson +972 54-395-7779 michal.nissenson@geoedge.com WIT Strategy for Verve Group Mark Naples mnaples@witstrategy.com InMobi Nick Lashinsky PR@inmobi.com

August 09, 2021 08:00 AM Eastern Daylight Time

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The University of Oklahoma Press is pleased to announce the release of Watermelon Nights by Greg Sarris with an afterword by Reginald Dyck

Greg Sarris

About the Book: Watermelon Nights by Greg Sarris with an afterword by Reginald Dyck Volume 73 in the American Indian Literature and Critical Studies Series $26.95 Paperback 978-0-8061-6937-8 456 Pages In Watermelon Nights, Greg Sarris tells a powerful tale about the love and forgiveness that keep a modern Native American family together in Santa Rosa, California. Told from the points of view of a twenty-year-old Pomo man named Johnny Severe, his grandmother Elba, and his mother, Iris, this intergenerational saga uncovers the secrets—and traumatic events—that inform each of these characters’ extraordinary powers of perception. First published in 1998, Watermelon Nights remains one of the few works of fiction to illuminate the experiences of urban Native Americans and is the only one to depict the historical conditions that shape a tribe’s rural-to-urban migration. This new edition of the novel features a revised preface by the author and an afterword by Reginald Dyck, who identifies broader contexts important to our understanding of the novel, including tribal sovereignty, federal Indian policy, and the effects of historical trauma. Gritty yet rich in emotion, Watermelon Nights stands beside the works of Louise Erdrich, Stephen Graham Jones, and Tommy Orange. ### About the Author: Greg Sarris is author of the anthology Keeping Slug Woman Alive: A Holistic Approach to American Indian Texts, the novel Watermelon Nights, and scripts for screen and stage. He is Chairman of the Federated Indians of Graton Rancheria and holds the Endowed Chair in Native American Studies at Sonoma State University. Reginal Dyck is Professor of English at Capital University. His research and writing focus on the work of Native American authors, including Greg Sarris. Contact Details Landis Communications, Inc. Brianne Miller +1 650-575-7727 brianne@landispr.com

August 05, 2021 05:40 PM Eastern Daylight Time

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BEE Launches New Features to BEE Pro to Further its Mission to Democratize Content Design

BEE

BEE, a business unit of Growens and premier digital content design platform, released two new features to its BEE Pro product, a no-code email & landing page design suite currently being used by designers, email marketers, e-commerce, higher education, business owners, agencies and entrepreneurs. These updates come at a time when BEE is seeing substantial growth with its BEE Pro paid subscription, forecasting upwards of 9k paid users. The latest BEE Pro features include: Increased collaboration through “ Mentions” feature. Users can now use a mention (@mention) to alert any team member of updates collaborating on a design project. Improved processes through the new “ Notification Center. ” This update keeps the user informed on mentions, exports or publishing of active design projects. These new features further BEE’s mission to democratize content design. Users can now initiate mentions to their teammates through the comment section while working directly in BEE Pro, eliminating the need to work across multiple platforms. They are able to invite their teammates to review a design, assign tasks and collaborate on all work completed in their specific brand, helping to keep the design process aligned. The notification center helps keep everyone up to speed with changes and edits for a faster collaborative process. These updates assure a faster collaborative process. “We are excited to see these new features go live in BEE Pro. It’s a big deal for teams to be able to collaborate in real-time on any project in one place” said Mariela Towers, Head of Marketing at BEE. “The design process for some teams often involves a lot of collaborators — BEE Pro is continuing to make it easier for team members to work together. Our internal team is excited to see the expanded features. We use BEE Pro for all of our email communications and have been able to cut 3 days out of our workflow. The new features have improved our collaboration processes allowing us to work that much faster.” These updates from BEE Pro are the latest following previously announced landing page capabilities, mobile design mode and co-editing tools earlier this year. Since launching in 2016 as an email editor tool, BEE continues to invest in feature developments for BEE Pro bringing maximum value to users, including multiple integrations built specifically for email server providers. About BEE: BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEE’s visual builders are used to design emails, landing pages, one-page sites and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with millions of monthly users in over 20 languages and from over 150 countries. BEE’s design tools are available online at beefree.io and embedded in 600+ SaaS applications. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://beefree.io/

August 05, 2021 09:00 AM Eastern Daylight Time

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Tayler Jade Debuts New Single “Whatever You Say”

Tayler Jade

Jade Entertainment, in conjunction with Independent Artist Tayler Jade, A Purpose Drive Artist, announce the debut of her latest single, “Whatever You Say”, available everywhere August 6 th. The release of “Whatever You Say” comes on the heels of WYA’s global and billboard success. Currently, WYA is charting at number 31 on the Billboard indicator chart. “As my first body of work released to the public, Temporary, WYA and now Whatever You Say, have been a labor of love; an exercise in patience with the process, and getting used to the commitments to the business side of supporting our works has helped me grow personally and professionally,” said Tayler Jade. " The past couple years has been amazing, and as I close out the “Temporary” era of my life and music catalogue with the release of “Whatever you Say”, I am excited to share the next chapter of my life with new music and most importantly, our commitment to lifting up the less fortunate around the world." “Tayler and the rest of the team are wholly committed to using our platform to achieve our first goal of providing lifesaving nutrition to a million kids per day.” said John Royce Lynch, Tayler’s Father and Business Partner. “Children are dying every day from the lack of basic nutrition, and Tayler’s passion is to not only become the best version of herself through music and humanitarianism, but to also bring global community support to these children in need. The rise of Tayler Jade started with her first release of “Temporary” and really took off with the release of “WYA”. Jade’s explosive growth continued with two dance remix packages of her song WYA, produced by Mikey Francis, Marc Stout, and Tony Arzadon. You will find both of their remixes playing to packed dance floors at the hottest night clubs in Las Vegas including OMNIA, Hakkasan, Encore Beach Club, XS, and Wet Republic. “Vocally, this is Tayler’s best song and out of the three it is my personal favorite.” Said Thomas Barsoe, Recording Artist and Founder of Influential Artist Development Studio OC Hit. “I have been in the music industry for nearly 3 decades, and I have never met an artist that looks at success the way Tayler does. In everything she does, her first thoughts are about how her actions will positively impact her mission to creating more awareness and support to those in need around the world. She is the light the world needs right now, and I am honored to be on this journey with her” The success of Tayler Jade’s music and “Community” first business model is unprecedented, especially for an independent artist without the traditional label support. Her music and message, thanks to the reach of the internet and digital streaming services, has helped introduce her catalogue to music fans in nearly every corner of the globe, with nearly 60 million streams on all the major DSP’s in the past 100 days. With the support of world-renowned DJ’s, a committed team of motivated professionals and a global community; the success of Tayler Jade will be measured in the kindness and generosity of her community and will be applauded by her continued success in the music world. You can find Tayler Jade Music on SoundCloud, Spotify, iTunes, Audiomack, YouTube and many other platforms. To learn more about Tayler Jade and to join her community please visit TaylerJade.com. You can also connect with her on the following social channels: Facebook Instagram Twitter TikTok In the coming weeks Tayler Jade, will be releasing “House of Jade”, her connected community app and corresponding web platform. The launch of this community building technology will allow her to engage her community members at scale, give them access to first look releases, private events, curated experiences, connect with other community members, and will serve as the foundation for creating a network effect for social impact. TAYLER JADE is an American Pop/R&B singer-songwriter and Personality Brand. Her debut “Dual Single” released on February 12, 2021 under her own label JADE ENTERTAINMENT, is climbing the TOP 40 Billboard Indicator Chart alongside the biggest artists in the world. Her debut singles seem to be connecting with music fans worldwide, with over 60 million streams on all the major streaming platforms in just a few short months and continuing to climb. To learn more about Tayler Jade, we invite you to join her community at TAYLERJADE.COM Contact Details Jade Entertainment Jason Jepson +1 949-394-7033 jason.jepson@taylerjade.com Company Website https://www.taylerjade.com/

August 05, 2021 08:00 AM Eastern Daylight Time

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Cloud Conventions & MCI Group Partner with Medical Professionals to Deliver Virtual/Hybrid Events

Convey Services

Cloud Conventions, an enterprise virtual/hybrid event platform and the MCI Group, a leading global event management firm are partnering to deliver virtual and hybrid event solutions for medical organizations to complement their live events. The American Thoracic Society, a nonprofit organization focused on improving care for pulmonary diseases with more than 16,000 members worldwide, launched their annual conference in April 2021 as a 100% virtual event. They selected the MCI Group as its event management partner and Cloud Conventions as its virtual event platform. This August, the Association of periOperative Registered Nurses(AORN), guided by an abundance of caution from the recent surge in COVID cases, transitioned their hybrid conference to a fully virtual event under the guidance of the MCI Group. Their new virtual event will educate and engage attendees and exhibitors using the Cloud Conventions virtual/hybrid event platform. “Audiences for conferences hosted by medical professional groups have unique requirements and a heightened awareness of the risks imposed by the pandemic,” said Carolyn Bradfield, CEO of Convey Services, parent company of Cloud Conventions. “Medical professionals not only want to stay up-to-date on scientific advances, but they also need to complete continuing medical education (CME) to maintain licensure. A virtual, on-demand option for engagement plus education ensures attendees have a safe environment to meet their educational needs, interact virtually with other attendees and engage live or on demand with suppliers and sponsors.” The American Thoracic Society’s all-virtual conference in April brought together 9,000 registered attendees for 140 clinical and scientific sessions, 71 special networking events and over 3800 presentation sessions and scientific posters. The Association of periOperative Registered Nurses will offer on-demand and live sessions, a networking and innovation lounge, an exhibitor solutions center hosting in-booth sessions, product showcases along with an innovation theater. “Striking the balance between a live and virtual event environment is a strategic decision that medical professional groups must make as they consider event design today and even more in the future,” said James Kelley, Director at the MCI Group. “Our customers rely on MCI to guide them to deliver the best options that engage audiences before, during and after the event ensuring that virtual environments complement and not conflict with the on-site program.” A recent research study, “Association Trends: from Disruption to Opportunity” by Community Brands, revealed that 85% of association event professionals plan to invest more in virtual events in the next 12 months. This trend is driven by a 48% increase in members engaging more with their associations due to increased virtual options and on-demand education. The Tagoras 2020 “Virtual Conference Report” detailed that 75% of those delivering virtual events did so to reach audiences who could not otherwise attend. With the increase in COVID cases driven by variants, medical professional groups are now pressed to include virtual alternatives that are specifically geared to the industry, as they enter the busy fall conference season. Download the Case Study: “The 2021 American Thoracic Society Virtual Event” for free at: https://cloudconventions.com/page/135834/ats-customer-success-story. Show organizers and event managers can learn more about Cloud Conventions by visiting https://cloudconventions.com and the MCI Group by visiting http://www.mci-group.com/usa. About The MCI Group MCI is a global engagement and marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offering includes live & virtual events, strategic & digital communications, consulting & community solutions. We help brands, companies, associations, and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI is an independently owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries. www.mci-group.com MCI’s US headquarters is in the Washington, DC area with offices in New York, Baltimore, Dallas, and Chicago. www.mci-group.com/usa About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Community™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Convey Services Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 04, 2021 03:09 PM Eastern Daylight Time

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BLKBOX.ai launches intelligent media buying platform, enabling companies to scale profitably

BLKBOX

Over $378B is spent every year on digital ad spend as companies seek to engage consumers online using the latest technology to enhance their user experience and make purchases. AdTech business BLKBOX is launching their intelligent media platform to help companies make this ad spend go further and faster for them. Their SaaS-based intelligent and automated media buying platform generates profitable campaigns and scale ad spend 3x while reducing the time taken to manage end-to-end media buying from 6 hours to just 6 minutes. The platform offers enterprise businesses, large corporates and SMBs the ability to accelerate their digital campaigns using just three inputs: the creative assets, budget and KPIs. The platform automates the heavy lifting in campaign creation, audience creation, creative testing, advanced analytics, determines the winning bids, and also allocates budget against the best performing campaigns. Critically, BLKBOX acts as a growth enabler, frees time for media buyers to focus on outcomes, think strategically and take a wider view on spend as they target growth. Athar Zia, CEO and co-founder at BLKBOX commented: “Advertising and buying media serves as the growth engine for so many companies and we’ve seen how technology has enhanced creative outputs on so many levels. Yet there has been no innovation in large parts of the wider industry, especially for media buyers. It still remains a manual and time consuming affair and prone to human error. Our intelligent automation will quickly remedy this and deliver our express purpose, to help companies scale profitable ad campaigns. Just as the end creative is a growth hack for brands, BLKBOX exists to be the power supply to deliver that growth for all companies.” BLKBOX was established in May 2020 by ex-Facebook industry pioneers Athar Zia and Jay Shah who managed over $1b in ad spend for companies using the social media giant. BLKBOX has been growing revenues 50% month-on-month while operating a gated experience for multi-million dollar worth private and listed billion-dollar worth companies in the gaming industry over the last 12 months. Having helped them scale their ad spend 3x, BLKBOX is now opening their intelligent media buying platform to every company globally. “We have seen, at close quarters, how ad spend has worked for companies. The process is just not fit for purpose. Advertisers are judged on driving successful, profitable ad campaigns and fundamentally company growth. We are here to help. Using our experience and expertise in algorithms, we will improve operational efficiency, while removing human error and helping companies scale profitably” add Athar Zia. The BLKBOX intelligent media buying platform will initially focus on social media ad spend, chiefly on Facebook ads. Their reach will broaden over the coming year to encapsulate Google, TikTok, Snapchat, Apple, Twitter and Ad Networks. Athar Zia added: “We’re initially competing in a $378B annual digital ad spend marketplace but will broaden this quickly. We are democratising the media buying space, making it easier and faster for people to make ad spend decisions. Our overall aim is to turn anyone, regardless of experience, into a best in class media buyer. This will enable companies to scale faster, focusing on making products and creating experiences that their customers want.” In June 2021 BLKBOX were announced as one of three winners of the Facebook Business Hackathon which sought technologies that help companies scale growth. They were judged on our four criteria points - Innovation, Impact, Socially Postivitiness, Shippability. BLKBOX was announced as a winner alongside Microsoft and SAP. About BLKBOX AdTech business BLKBOX is leveraging advanced automation and financial algorithms to help companies acquire high-value users by providing greater visibility and control of their digital ad spend. BLKBOX was established in May 2020 by ex-Facebook industry pioneers Athar Zia and Jay Shah who managed over $1b in ad spend for companies using the social media giant. The platform offers enterprise businesses, large corporates and SMBs the ability to accelerate their digital campaigns using just three inputs: creative assets, budget and KPIs. Customers include Glu, Kabam, Redemption, Live Play Mobile, Radish, A Thinking Ape, Tala, and Industry leading Social Casino companies. In June 2021 BLKBOX were announced as one of three winners of the Facebook Business Hackathon which sought technologies that help companies scale growth. BLKBOX was announced as a winner alongside Microsoft and SAP Contact Details BLKBOX Bilal Mahmood +44 7714 007257 press@blkbox.ai

August 03, 2021 08:00 AM Pacific Daylight Time

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Pedro Mona Joins ForwardPMX as Global Director of Martech and Data to Lead Proposition and Product Service

ForwardPMX

Global data and technology-driven marketing services company, ForwardPMX, today announced that Pedro Mona is joining the agency as its new Global Director of Martech and Data. This global role will be based in London and will see Pedro lead ForwardPMX’s Martech and Data proposition globally, further strengthening the agency’s capabilities across each region and solving challenges for its extensive global client base. With a strong background in consulting spanning over 15 years, Pedro brings with him an extensive wealth of experience from similar senior leadership roles in global companies such as Publicis, Mediacom, Somo, and most recently at iProspect, where Pedro was Managing Director of Platforms and Engineering. Within this role, Pedro he commercial opportunities, and lead tech partnerships, as well as the data insights and advanced activation channels teams for the agency. With client relations at the heart of the agency’s offerings, Pedro has the vision to join the business and influence this area with his extensive knowledge, particularly surrounding the legal aspects of extremely complex data practices that many clients sometimes struggle to articulate. Tom Manning, Global Head of Consultancy, commented, “Pedro’s experience in supporting the delivery of scaled data-driven solutions will be crucial in helping to further develop ForwardPMX’s Consultancy and media capabilities, and help us solve the complex challenges our clients are increasingly faced with.” Manning added, “Pedro’s hiring is a sign of our continued investment in the ad tech and media landscape, and to becoming the leading global data and tech marketing services business across the globe.” On the new role, Pedro commented, “I am extremely thrilled to be joining ForwardPMX, in this new role particularly at this time of change within the data landscape. It is an honour to be part of a forward-thinking senior management team and an agency that is very passionate about keeping ahead of the changes that occur in the data world whilst keeping their clients front and center.” About ForwardPMX: ForwardPMX is a global data and technology-driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy, and performance solutions that reach people all over the world. By pairing people with data-led processes and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem-solving. ForwardPMX is a proud member of Stagwell, a challenger holding company built to transform marketing. For more information, go to: www.forwardpmx.com About Stagwell Inc. Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. For more information, go to: www.stagwellglobal.com Contact Details ForwardPMX Dammi Afolabi +44 7958 069108 dammi.afolabi@forwardpmx.com ForwardPMX Sara Pollack +1 917-438-4923 Company Website https://www.forwardpmx.com/

August 03, 2021 05:05 AM Eastern Daylight Time

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Going on Vacation? Have Your Home Pay for It

YourUpdateTV

Your weekend outdoors, last minute getaway, or long-awaited reunion with family or friends can be made possible by sharing your space. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share tips on how to become a host. A video accompanying this announcement is available at: https://youtu.be/xkLGGNrt7TE Yes, you don’t have to decide between being a Host or a guest, because you can be both at the same time. Inspired by this major travel shift, Airbnb upgraded their service to make it easier for people to integrate travel into their lives, and for more people to become Hosts. This is something that Airbnb Hosts are already doing. More than 13 percent of them said they shared their space with visitors while traveling for vacation or work. Also, according to a recent Airbnb report, half of the new listings that were both activated and booked in early 2021 got a reservation request within four days, and as of April 30, 2021, the average annual earnings per Host who had welcomed at least one guest during the preceding year was $9,600. Now, Airbnb made it even easier for anyone who wants to take advantage of the coming travel surge by hosting, with a brand new onboarding process that has been simplified from dozens of steps to just 10. Prospective Hosts can also use the What’s My Place Worth tool to estimate how much they’ll earn by sharing their home. The interactive tool computes the estimated income through inputs for geography, type of listing and space and factors in prior Airbnb booking data in the area. And for travelers, Airbnb launched a new tool called Flexible Destinations, to make it easier than ever to discover these special stays. Clicking on the ‘I’m Flexible’ button will reveal unique listing categories with those nearest to your location right at the top of the list. If you are looking to share your space this summer to pay for your vacation, you can get started as a host by going to Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2021 03:00 PM Eastern Daylight Time

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