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Kivvit Announces Addition of Top-Level Talent

Kivvit

Kivvit today announced a transformative expansion with 10 new hires – including a cohort of four new Managing Directors – marking the largest expansion of Kivvit’s senior leadership team since the firm’s founding twenty years ago. Joining Kivvit’s senior leadership as Managing Directors are Arielle Goren, Aaron Mays, Terri Sanders, and Jalisa Washington-Price. “Kivvit is singularly focused on attracting great professionals who can thrive in our unique operating structure, which focuses equally on sectors, industries and geographies, supported with a suite of internal service teams. This work culture creates a platform for our team to do our best work and constantly grow professionally,” said Kivvit founder and CEO Eric Sedler. Other recent additions to the Kivvit team include: Katie Coleman, Principal (Chicago) Iris Dew, Brand Strategy Senior Associate (Chicago) Alex Hanns, Principal (Chicago) Mashal Hashem, Associate (New York) Christine Lee, Senior Associate (New York) MJ Sheckles, Talent Manager (DC) These latest hires cap a year of expansion for Kivvit that included record revenue growth, the launch of a new talent team and brand strategy team, and a doubling in size of the firm’s digital and insights teams. MANAGING DIRECTOR PROFILES: Arielle Goren Arielle specializes in messaging, strategic counsel, executive and crisis communications. Before Kivvit, Arielle founded and lead Juno Strategies, a boutique communications consultancy where she developed and executed social impact campaigns on behalf of start-up and non-profit clients. In that capacity, she helped launch San Francisco and Oakland’s COVID-19 emergency relief funds, mobilized a coalition in support of expanded healthcare access for gig workers, and highlighted technological innovations being used to preserve the stories of Holocaust survivors. Arielle also previously honed her business, tech, executive and crisis communications skills as one of Uber’s early hires to its Policy & Communications team. Arielle began her career as an aide to Senator Chuck Schumer and has held senior positions as a speechwriter and communications advisor in New York State and Los Angeles City government, as well as on Hillary Clinton’s historic 2016 presidential campaign. Aaron Mays Aaron Mays is an award-winning PR professional and media relations strategist based in Chicago. Before Kivvit, Aaron led his own communications firm, where he worked with clients in the US and the UK. He has devised numerous earned media campaigns over the course of his career, securing placements in local and national outlets, as well as across the globe in Mexico, Canada, the UK, sub-Saharan Africa, New Zealand, and Australia. Prior to that, he served in communications roles at Northwestern University’s Kellogg School of Management, The Axis Agency, and Rise Interactive. Terri Sanders Terri is an award-winning marketing, branding, and communications expert with more than 20 years of experience. She works across industries in brand development and positioning, marketing strategy, consumer research, audience development, and crisis communications. Prior to joining Kivvit, Terri served as the chief marketing and communications officer for HIMSS, where she was responsible for global management of its brands as well as marketing, communications, design, and UI/UX. Before that, she worked in communications and branding at The Chartis Group, and previously Terri served as director of corporate brand and strategy at AIM Specialty Health. In 2019, she received the Power 50 - Women Transforming their Industries award. Jalisa Washington-Price Jalisa is a decorated campaign strategist. Jalisa most recently worked at iHeartMedia as VP, Political & Advocacy. Jalisa also worked on the Joe Biden presidential campaign, serving as Senior Political Advisor to vice-presidential candidate Kamala Harris. In 2021 Jalisa was the Director of the Office of the Vice President-elect for the Presidential Inaugural Committee. Jalisa has also held senior leadership positions at the Democratic Congressional Campaign Committee, worked on a number of congressional and statewide campaigns and worked on Hillary Clinton’s 2016 presidential campaign. In 2020 Jalisa was named 40 under 40 in Government and Politics by Fortune. She has made appearances on MSNBC and CNN. About Kivvit Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 130 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C. Kivvit has earned over 60 awards and recognitions in the past 5 years, including Public Affairs of the Year (Reed Awards), Digital Agency of the Year (PRovoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and a Best Agency to Work For (PRovoke). Kivvit also leads O'Dwyer's national rankings of independent communications firms across multiple categories, including #1 for Non Profits, #2 for Energy, #3 for Corporate Social Responsibility, #3 for Real Estate, and #4 for Education. Contact Details Kivvit Zach Silber +1 212-929-0669 zsilber@kivvit.com Company Website https://www.kivvit.com/

February 04, 2022 03:00 PM Eastern Standard Time

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COD Launches Virtual Newsroom to Expand Coverage of Stories, Experts and Events

College of DuPage

The College of DuPage News Bureau recently launched a new virtual newsroom to enhance coverage of events, subject-matter experts, features and other news from the Glen Ellyn campus, its centers and ongoing work in the community. The new virtual newsroom website provides an overview of the College’s latest news, student success stories and faculty experts through stories, videos and photos. Visitors to the site also can read the latest from COD President Dr. Brian Caputo and other College thought leaders to learn more about campus happenings and programs. “Our inaugural virtual newsroom brings forth a unified user interface and solid experience that is uniquely designed to meet the needs of both internal and external audiences,” said Wendy E. Parks, Vice President of PR, Marketing and Communications. “We are excited to share this digital platform that will serve as a news hub and repository of sources, industry trends and information.” In addition, media outlets now have direct access to COD footage and photos, and easily can contact News Bureau staff through the website’s improved navigation. “College of DuPage is a multi-faceted institution, and it is important for us to better capture our vital and engaging content by incorporating the multitude of tools we use to convey our institutional story,” said News Bureau and Community Engagement Senior Manager Jennifer Duda. “The News Bureau and COD’s web team collaborated to create a platform that operates very much like front page news for the institution.” The site features videos from COD’s award-winning Multimedia Services department, information on upcoming events, and analysis on current issues and trends from faculty experts who share their knowledge through the College’s Speakers Bureau. “We are very proud of the end result and excited to share this resource with our community members and local media,” Duda said. The News Bureau crafts dynamic and compelling stories to support the College's mission and vision through media outreach, social media strategy and multimedia pieces. The department is responsible for developing press releases and obtaining media placements in local, regional and national media outlets to enhance visibility of the College's news, programs, students, faculty, events and thought leadership. News Bureau Contact Details Jennifer Duda +1 630-942-3097 dudajen@cod.edu

February 03, 2022 01:00 PM Central Standard Time

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NERL and Elsevier continue agreement and develop open access pilot

Elsevier

February 3, 2022 – NERL, a consortium representing some of America’s leading research institutions, and Elsevier, a global leader in research publishing and information analytics, have established a new three-year agreement. The deal provides 13 of the NERL member institutions with ScienceDirect access and pilots retroactive open access (OA) for participating institutions’ authors. In 2021, a project team of NERL and Elsevier representatives established the agreement terms to ensure continued access to Elsevier's journals and support the NERL core values of transparency, sustainability, equity, reproducibility, and flexibility. This mutually sustainable agreement includes numerous NERL Preferred Deal Elements. The retroactive OA pilot program is the first of its kind. Each year of the agreement will open five years of content by researchers based at NERL institutions—a total of 15 years constituting tens of thousands of articles authored by leading researchers. The agreement advances NERL’s values-based licensing agenda and Elsevier’s commitment to OA. The participating institutions—including Cornell University, the University of Notre Dame, the University of Pennsylvania, Dartmouth, Johns Hopkins University, the University of Rochester, the University of Miami and others—will all have content included as a part of the pilot. Lindsay Cronk, project Co-chair and University of Rochester Assistant Dean of Scholarly Resources & Curation, said: “The future of scholarly communication depends on agreements that don’t reinforce the inertia of the past or create new inequities. We have succeeded in this agreement by arriving at an entirely new model that provides more access for all who seek knowledge.” Greg Eow, President of the Center for Research Libraries, the administrative host of NERL, added: “We are proud that NERL continues to be a leader in the movement towards open access, and we look to build on this agreement to find even more robust ways to democratize access to scholarship going forward.” Elsevier works in partnership with customers to understand their objectives and collaborate with them to achieve these while preserving the quality, integrity, and sustainability of peer-review scholarly communications. The agreement supports NERL's goals by enabling researchers to stay up to date with the latest science, technology, and health findings worldwide via ScienceDirect, while opening ScienceDirect content authored by NERL researchers. “We are delighted to support NERL’s world-class researchers to access and publish high-quality, trusted research,” says James Tonna, Elsevier’s Vice President for North America Academic and Government. “Working collaboratively with NERL, we hope to play a small part in helping their researchers advance science and improve health outcomes for the benefit of society.” About NERL A national leader in negotiated licensing, NERL maximizes effective and sustainable access to content for its member institutions. By building and supporting alliances between higher education and the information industry, NERL serves as an advocate for the collective power and influence of academic libraries and their parent institutions. The NERL and Elsevier project was co-chaired by Jessica Morales of Notre Dame and Lindsay Cronk of the University of Rochester, with key contributors that included Ken Peterson formerly of Dartmouth University, Maridath Wilson of Boston University, Michael Fernandez of Yale University, Katie Brady of the University of Pennsylvania, and Terrie Wheeler of Cornell University. About Elsevier As a global leader in information and analytics, Elsevier helps researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. We do this by facilitating insights and critical decision-making for customers across the global research and health ecosystems. In everything we publish, we uphold the highest standards of quality and integrity. We bring that same rigor to our information analytics solutions for researchers, health professionals, institutions and funders. Elsevier employs 8,100 people worldwide. We have supported the work of our research and health partners for more than 140 years. Growing from our roots in publishing, we offer knowledge and valuable analytics that help our users make breakthroughs and drive societal progress. Digital solutions such as ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath support strategic research management, R&D performance, clinical decision support, and health education. Researchers and healthcare professionals rely on our 2,500+ digitized journals, including The Lancet and Cell; our 40,000 eBook titles; and our iconic reference works, such as Gray's Anatomy. With the Elsevier Foundation and our external Inclusion & Diversity Advisory Board, we work in partnership with diverse stakeholders to advance inclusion and diversity in science, research and healthcare in developing countries and around the world. Elsevier is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.elsevier.com Media contact Andrew Davis Elsevier Communications, UK andrew.davis@elsevier.com Contact Details Elsevier Andrew Davis +31 20 485 2719 andrew.davis@elsevier.com Company Website https://www.elsevier.com/

February 03, 2022 10:01 AM Eastern Standard Time

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Osmo From BYJU’s Names Kar-Han Tan, Ph.D., Head of Computer Vision and Machine Learning

Osmo

Award-winning STEAM brand, Osmo from BYJU’S, announces Kar-Han Tan’s appointment as Head of Computer Vision and Machine Learning, effective immediately. With three decades leading teams in robotics and AI research and development, Tan will further the development of a world-class computer vision and AI platform that aids in the creation of new products, games, and devices incorporating gains made in deep learning technology. In addition, he will lead a growing global team to research, develop, and optimize new algorithms for computer vision and AI-enabled features such as object detection, object recognition, hand tracking, pattern matching, and hand-drawing analysis, among others, all in an effort to create the best learning tools and outcomes.. “We were impressed by Kar-Han’s extensive experience leading R&D teams in robotics, AI, and deep learning,” says Mark Solomon, Senior Vice President of Products and Platform at BYJU’S. “His background will help Osmo expand the usage of computer vision technology across BYJU’S various products and platforms, further meeting the needs of learners of all ages everywhere.” Tan, who was born and educated in Singapore, most recently founded Helpful Robotics LLC, which designed and built an AI-enabled autonomous assistive robot from the ground up, and fostered a collaboration between scientists and engineers located in the San Francisco Bay Area, including the University of California San Francisco, and at the University of Illinois at Urbana-Champaign. “It’s an important moment for Osmo to capitalize on the explosive breakthroughs in computer vision technology driven by advances in deep learning in recent years,” says Tan, a father of two school-aged children who is passionate about kids’ at-home learning utilizing game-based play. “When combined with advances in neural engines and discoveries of new algorithms for devices, it offers a realm of new capabilities for all devices. Osmo is part of a new ‘space age,’ transforming what was previously imagined as sci-fi fantasy into a concrete reality within the realm of gamified learning and tools.” Between 2017 and 2019, Tan was Head of Product Research and Development at Singapore Telecommunications in Singapore, where he built and led an end-to-end research and development organization and led a number of engineering teams. He helped form the Singtel Cognitive and Artificial Intelligence Lab for Enterprise (SCALE) including a collaboration between Nanyang Technological University, Singapore (NTU Singapore) and the Agency for Science, Technology and Research (A*STAR), which focused on resolving various challenges faced by cities in keeping their infrastructure facilities in top working condition, through the use of smart sensors embedded with AI. Tan was also involved in product launches for a cloud-based open robotic fleet management platform, an AI-powered IoT platform, a smart camera system using Edge intelligence, and an immersive 3D physical security management system. Prior to this, Tan was Vice President of Engineering at NovuMind in Silicon Valley, where he formed and led the software and deep learning algorithms team, in addition to leading the development of a proprietary system for deep learning-based, real-time, unconstrained face recognition system that was installed in an office building in China, to monitor times of entries and exits. Before NovuMind, he was Principal Engineer at Hewlett Packard Personal Systems and later promoted to Head of Advanced Development. He served as technical lead for the computer vision software team for Sprout by HP, the first consumer product to integrate a 3D camera and incorporate 3D scanning capability. Tan’s research and development career also includes working for HP Labs, Epson, and Mitsubishi Electric Research Lab. Tan earned a Ph.D. in Computer Science specializing in computer vision technology from University of Illinois at Urbana-Champaign, a M.S. in Computer Science specializing in robotics from UCLA, and a B.Sc. in Computer Science from National University of Singapore. Tan holds over 60 patents, and his research has been published and cited in numerous academic and trade journals. About Osmo From BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. About BYJU’S Launched in 2011, BYJU’S is the world’s leading education technology company for students Pre K-12 and is beloved by 100 million students around the world. By making learning contextual and visual, not just theoretical, BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content and personalized learning methodologies. To learn more, go to: byjus.com/us. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://www.playosmo.com

February 03, 2022 05:00 AM Pacific Standard Time

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Eco-friendly Brands That Put the Planet First

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/5r2Klr0EZi4 There’s never been a more important time to collectively become more aware of how we—as individuals, corporations, and businesses—are affecting the planet. What we buy, where we shop, how those items are made. After years of working and traveling internationally, International sustainable brand consultant and fashion stylist, Cassandra Dittmer has witnessed the increase of negative impacts that the fashion industry has on both the environment and its labor force that make everything possible. Cassandra immersed herself in eco-conscious living practices, products, brands that challenge the way sustainability is currently defined. One brand that Cassandra has identified as meeting the eco-friendly challenge is Citizen. Invented over 45 years ago, Citizen’s proprietary Eco-Drive is the light-powered, eco-mindful technology that eliminates the need for watch battery replacement and at the heart of almost all of Citizen’s timepieces In 1970, in response to an environmental crisis, Citizen pioneered the world’s first light-powered watch: Eco-Drive. Eco-Drive enables Citizen watches to be powered by any light source, continuously and sustainably, eliminating the need to replace watch batteries. A standard in renewable energy for timepieces, Eco-Drive simultaneously respects and preserves the environment by preventing millions of watch batteries from entering landfills each year. Citizen has pledged to donate 1% of its website sales in the US to support a host of nonprofit organizations focused on the environment. Citizen partners with 1% of the Planet – who represents an alliance of businesses and individuals who are committed to enacting change to protect and restore the Earth. For more information, visit citizenwatch.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 02, 2022 09:00 AM Eastern Standard Time

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Customer Experience Equally Important as Price for Today’s Modern Consumer

imimobile

Good customer service is a key driver of repeat business, according to 75% of respondents 61% are willing to pay more for a better experience and 55% would change brands to receive better customer service Different generations have varying levels of comfort for different service needs, such as 19% of both Gen Z and young millennials would use social media to ask questions about a product/service compared to 4% of Baby Boomers, and 71% of Gen Z respondents would use a digital channel to manage orders, reservations and appointments compared to only 32% of Baby Boomers 47% of respondents say they believe good customer service is more important now than it was 12 months ago, pointing to integrated paths of communication in the physical and digital worlds being critical.To learn more about the findings, download the full report here. Customer experience (CX) has become as pivotal as price when it comes to purchasing decisions, demonstrating its importance to business success and a conversation that must break into the boardroom, according to research published today by global cloud communications software and solutions provider, imi mobile, part of Webex. The findings indicated a growing challenge for brands to balance and deliver three customer experience elements across all customer touchpoints – resolution, customer rapport and relevance, which imi mobile has designated the “CX Trilemma” and points to CX as a major business imperative. The inaugural “ 2022 CX Trilemma Report,” surveyed 2,000-plus U.S. and U.K consumers about qualities for good customer experience and presents findings that uncover shifting consumer preferences. Specifically, the report reveals preferences for how and when respondents want to engage and communicate with their favorite brands and businesses. Some key highlights: “Customers expect brands to meet them through their preferred channel, at their desired time with the information they require, and businesses who aren’t scaling to deliver against this increasing customer expectation will fade away,” said Jay Patel, VP & GM, Webex CPaaS. “The good news is that world-class CX can now be delivered by cloud-based technology. There are easy-to-use, multi-channel cloud communication platforms that enable businesses to orchestrate and automate their customer interactions on one, central platform, enabling the ability to resolve issues quickly, build rapport with customers and drive relevant experiences. Improving customer experience is the key business priority for 2022 that can directly impact the bottom line.” The CX Trilemma Report reveals that organizations truly committed to solving the CX challenge must support multiple channels and navigate new technology and innovation to not only meet but exceed customer expectations, especially for the Gen Z and millennials who are increasingly using more digital channels. For organizations serving multiple demographics or offering a diverse set of services, one channel simply can’t give every customer a satisfying journey. Resolution: Resolving customer problems, queries, and complaints, while being proactive with updates on products and services remain a cornerstone of a great customer experience. Respondents identified simplicity (79%), consistency (78%), speed (76%) and convenience (73%) as fundamental to resolution. Furthermore, 75% of respondents said quick resolutions influence repeat transactions. Rapport: Those surveyed called out brands for displaying a lack of empathy, transparency, and honesty as well as an inability to understand frustrations as reasons for a poor customer experience and dissuades them from using a brand or business altogether. Of this, 64% cited repeating information to different teams and having to proactively chase agents as leading factors for poor customer experience, which can also lead to negative word-of-mouth, reviews, and a tarnished reputation. Relevance: In a post-pandemic era, relevance is becoming an increasingly important part of the customer experience mix – communicating with customers on the channels they want to use, meeting them where they are and at the most convenient time (67%) while also delivering relevant, personalized communications are key for successful customer engagement (60%). What’s more, the findings unveil that every generation, industry, and region have varying preferences in regard to channels, when to be contacted and personalization of communications. “Finding the right communications mix for your customers requires a deep, nuanced understanding of them and your processes, and they are very different to those of just two years ago. To reach them in the right way, businesses need communications that work best for everyone, and this requires technical capabilities and expertise to orchestrate end-to-end customer journeys across multiple channels.” stated Patel. While you can support multiple communications channels manually, technologies such as Enterprise CPaaS (Communications Platform as a Service) make it easier to manage multiple channels, comply with regulations, and deliver a consistent, connected customer experience. About imimobile imimobile, part of Webex, provides cloud communications software and services that manage business-critical customer interactions at scale. We believe that customer experience is the key competitive advantage for consumer businesses. So, we’re creating a world where enterprises can stay constantly connected to their customers. A world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences. Our API and low-code Communications Platform-as-a-Service (CPaaS) offering enables large enterprises to automate, orchestrate and monitor their customer interactions all on one platform. This helps businesses to lower costs, reduce complexity and accelerate IT roadmaps. Our innovative platform and applications are being used at scale today by blue-chip global enterprises and leading public-sector organizations to deliver smarter customer interactions, such as AA, Best Buy, BT, Capitec Bank, Centrica, EE, IHG, Mercedes, Orange, O2, Vodafone and Walgreens. The business was acquired by Cisco Systems in February 2021 and has global offices across the UK, USA, Canada, India, and South Africa. www.imimobile.com. Contact Details Kite Hill PR Michael Kocher +1 704-960-2295 michael@kitehillpr.com

February 01, 2022 12:00 AM Eastern Standard Time

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Minuteman Press Franchise in Winter Park, FL Celebrates 25 Years and Shares Secrets to Longevity and Growth

Minuteman Press International Inc

In 1996, Linda Sang decided to leave the corporate world and join the Minuteman Press franchise family, and she is now celebrating 25 years in business. Linda’s daughter Darcy has been along for the ride, saying in a recent newsletter, “It was a world that none of us knew anything about, but would quickly learn as every available hand was recruited to answer phones, hand collate and staple jobs and market the business for our intrepid leader. And we have been doing it ever since.” Being in business for over 25 years, Linda shares her biggest keys to longevity and growth. She says, “We keep pushing to get new customers in various methods. The pandemic initially cut down on the door-to-door marketing that has always been successful in the past for us. We currently do more social media, thanks to my daughter, Darcy, and some direct mail campaigns targeting local businesses and new businesses.” Linda continues, “We are also very attentive to our customers, keeping them informed and helping them find solutions/options for their needs. We respond to emails almost instantly and turn quotes around as quickly as possible, generally the same day if there isn’t a lot of research involved. When we make deliveries, each customer gets a ‘goody bag’ with notepads and other branded items. Many customers get excited about our deliveries, sometimes even more so for our giveaways rather than their finished jobs.” Over the past two years, Linda and her team have utilized various digital and print marketing tools available to them. She says, “We have gotten more into social media than in the past and have worked on getting high Google ratings, as customers do look at reviews. We do find that we are getting a lot of requests from Google and the Minuteman Press Internet Marketing program. We also test out the suggested methods from Minuteman Press corporate (such as the lumpy mailer and direct mail campaigns) and see what works best for us and our customer base. Otherwise, we are simply doing what we have always done through the years… provide solid customer relations.” What’s next for Minuteman Press in Winter Park? Linda says, “We hope to grow this year by reaching out to new prospective customers and generate more referrals.” Lastly, Linda reflects on the family business and says, “In our case, Darcy and I work together well and have the same goals and work ethic. My husband, Kelly, is semi-retired and helps out when we need him. When you have this situation, you don’t have to worry about someone showing up to work or leaving for other opportunities. There is always loyalty. We also find it key to treat our employees as if they are family as well. Not only does it create a pleasant working environment, but loyalty builds as well. We work lean and mean, which makes for some long days, but when you trust your employees and family, it is truly a joy.” For more information on Minuteman Press in Winter Park, FL, visit https://minuteman.com/us/locations/fl/winter-park. For Minuteman Press products and services, visit https://minuteman.com. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

January 31, 2022 10:00 AM Eastern Standard Time

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BitX Funding Triumphs With Record 2021 Results

BitX Funding

Fairfield, CT., January 24, 2022— BitX Funding, one of the most prominent alternative lenders in Southern Connecticut, announced a banner year for growth in 2021. Overall, revenue went up 10%, new users increased by 70%, impressions went up 300%, and business applications came in at a rate of 1,275% more than the previous year. Out of all the loans that BitX sold, Startup loans had the highest increase. “Our economy saw solid growth in small business lending and the startup loan category lead the way due to the great resignation”, said Todd Rowe, president of BitX Funding. “We continue to grow BitX revenue with support from internal sales, record marketing results, CT Innovations mentor support, and our raving fans. Our 2022 goals are to continue to build out our lending platform, grow our lender base, obtain our own lending facility, and drive client growth. Our goals are to increase revenue by 160%, have a 133% increase in units sold, and a loan amount increase of 200% in 2022.” Rowe continues to promote his company as a marketplace for small business loans, especially with young entrepreneurs. With one click, you can get a response to your loan request within 24 hours. That makes BitX Funding a partner you can trust in 2022. BitX Funding is an omnichannel marketplace for alternative small business loans and business insurance. BitX connects their clients with the right loan and lender from SBA 7a, start-up loans, short-term loans, mid-term loans to merchant cash advances and business lines of credit. BitX is where lenders compete for your business. Our top-rated lenders focus on real-life business data and cash flow, which means you can qualify for small business loans even if your credit score isn’t perfect. We care about small business and it’s our mission to secure the right funding when you need alternative small business loans within our small business loan marketplace. Contact Details BitX Funding Todd Rowe +1 203-763-1430 info@bitxfunding.com Company Website https://www.bitxfunding.com

January 27, 2022 01:05 PM Eastern Standard Time

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Theorem Inc Defends Trademark and Trade Name, Wins Preliminary Injunction Against Citrusbyte LLC

Theorem Inc

Theorem Inc, a flexible full-service digital marketing solutions provider, recently defended its federally registered trademarks and trade name, winning a Preliminary Injunction in the United States District Court for the Central District of California against Citrusbyte, LLC, recently conducting business as Theorem LLC (Theorem.co) and, as of January 24, 2022, conducting business as TheoremOne (TheoremOne.co). After all attempts at reaching an amicable resolution failed, Theorem Inc, which has been operating under its Theorem trademarks and trade name since its inception in 2002, sought an injunction against Citrusbyte LLC, which had rebranded itself under the name Theorem. Despite receiving a decision by the United States Patent and Trademark Office rejecting its attempt to register the name “Theorem” for its business due to the likelihood of confusion with the registered trademarks of Theorem Inc, Citrusbyte LLC previously moved forward with their rebrand from Citrusbyte to the name Theorem, and promoted itself through its website at Theorem.co. The District Court ruled that Theorem Inc was likely to prevail in its trademark infringement claims against Citrusbyte, and therefore, issued a Preliminary Injunction requiring Citrusbyte to cease its use of the Theorem name pending final resolution of the litigation. The granting of this Motion for Preliminary Injunction by the United States District Court was the first step to permanently eliminating market-wide and end-user confusion within the industry in connection with Citrusbyte’s use of Theorem Inc's registered trademarks. The primary requirements of the Preliminary Injunction became effective as of January 24, 2022 notwithstanding Citrusbyte’s efforts to stay the Injunction at the District Court and the Ninth Circuit appellate court. Pursuant to the Preliminary Injunction, Theorem LLC (formally known as Citrusbyte, LLC) has now rebranded itself toTheoremOne. About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Maggie Stasko +1 843-693-7161 maggie@kitehillpr.com

January 27, 2022 08:00 AM Eastern Standard Time

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