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Investis Digital Publishes Critical Cyber Security Guide for C-Suite Leaders to Consider When Planning their Ransomware Attack Prevention Strategies

Investis Digital

Investis Digital, a leading global digital communications company, announced the release of CyberSecurity and the C-Suite, a new guide that helps senior leaders learn how to take ownership of corporate cybersecurity threats such as ransomware. The report includes actionable advice on how C-level leaders can prepare their companies to fight ransomware attacks, ranging from training employees to choose the right information technology resources required. The guide includes a series of questions to help businesses evaluate their next steps in fighting cybersecurity threats, including requirements for their hosting and application providers to gauge their preparedness in protecting online corporate assets. The guide also discusses the repercussions suffered by businesses that have been victimized by ransomware attacks. “Businesses everywhere are under siege. Malicious parties are unleashing havoc seemingly every day by hacking corporate websites—sometimes for ransom and sometimes for no other reason than to damage a company’s reputations”, said David Corchado, Chief Digital Officer. “Making Cyber security a priority is paramount to not only ensure business continuity but also protecting your entire business before it is too late.” The report also includes a special section devoted to educating chief executive officers on what to look for in a successful chief information security officer (CISO). The recent spike in ransomware attacks has cast a spotlight on his crucial C-suite leader, who is being challenged to take on a more critical role in instilling a culture of cybersecurity awareness and vigilance in the organization. But chief executive officers need to understand how the role of the CISO has changed in order to empower the CISO to step up to the role of “chief guardian.” This guide could not be timelier as the World Economic Forum's Global Risks Report 2021 states that cyber risks continue to rank as a top global risk. Leveraging this guide will be crucial to elevating cybersecurity as a strategic business issue which only 16% of executives say their organizations are well prepared to deal with. The report is based on Investis Digital's own experience managing the global cybersecurity needs of clients through Investis Digital's Connect.ID technology and 24/7 service. Read the full report: Cybersecurity and the C-Suite. Investis Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and Vodafone. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints. This unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500 digital experts across 9 global offices. To learn more on how Investis Digital has been powering digital communications since 2000, please visit: www.InvestisDigital.com Contact Details Investis Digital MaryAlina Vettichira-Mathew MaryAlina@investisdigital.com Company Website https://www.investisdigital.com

September 16, 2021 09:32 AM Eastern Daylight Time

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Stagwell (STGW) Brings Together Assembly and ForwardPMX as Unified Global Brand

Assembly + ForwardPMX

Stagwell (NASDAQ: STGW ) agencies Assembly and ForwardPMX today announced that they are uniting as one organization, operating under the name Assembly globally. The newly combined agency will be home to 1,500 employees in over 20 countries and 30 locations across the globe, working with world-class brands, including Nike, Adobe, Ralph Lauren, Con Edison and Red Robin. Assembly will be part of the Stagwell Media Network, which manages nearly $5 billion in media across 7 agencies and delivers client-centric solutions across media, data, technology, insights and creativity. Assembly will be led by current ForwardPMX Global CEO, James Townsend, who is also the Global CEO of Stagwell Media Network. The agency’s management team will be a combination of Assembly and ForwardPMX leadership. In North America, ForwardPMX Managing Director Valerie Davis will be taking a lead role as North American President of the agency. Assembly executives Kim Sivillo and Kendra Mazey will also take on senior leadership roles within the US operation, with Shannon Pruitt and Jon Schaaf being elevated to new global roles across the Stagwell Media Network. Further management announcements will be shared in coming weeks. “In bringing these teams together, we are answering a clear market, client and employee opportunity to challenge the status quo,” said Townsend. “Assembly’s omnichannel media capabilities and buying scale paired with ForwardPMX’s digitally-led talent and global footprint can deliver something that is truly market-leading and capable of driving change and growth for CMOs and marketing leaders worldwide.” Townsend continued, “These are two growing businesses, with undeniable momentum, that belong together. Today, we’re taking a confident step forward to design and build an exciting future – one which ensures clients can access our strongest combined capabilities, while connecting our people to a wider, more diverse global community of experts.” A respected industry leader, Assembly has an impressive track record of driving results through a uniquely integrated media approach, having been named to Ad Age’s coveted A-List as Media Agency of the Year in 2018 and landing Adweek’s Media Plan of the Year in 2019. ForwardPMX brings global scale in data, technology and digital media, which are complementary to Assembly’s strength in omnichannel media and competitive US scale. ForwardPMX will help the combined business exponentially expand global capabilities, with its current footprint in more than 20 countries and a reputation as the partner of choice for brands navigating the complexities of global growth. The integration of Assembly and ForwardPMX is a key part of Stagwell’s effort to offer brands innovative partners that can help transform their businesses. Stagwell Chairman and CEO, Mark Penn, commented, “This combination brings together state-of-the art offline media and performance marketing expertise. Assembly and ForwardPMX have been partnering successfully for the past two years, so we know they can succeed for clients and that their cultures mesh well. We thank all of our current clients for their trust and are excited to share our new offering with the market.” About Stagwell: Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 24+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us For more information go to: www.stagwellglobal.com. Contact Details Assembly Sara Pollack, Vice President of Marketing +1 917-438-4923 sara.pollack@assemblyglobal.com

September 15, 2021 08:00 AM Eastern Daylight Time

How the Airbnb Community is Supporting Afghan Refugees

YourUpdateTV

Over the past several years, the Airbnb community has opened thousands of doors to those in need. Airbnb.org -- an independent 501(c)(3) nonprofit organization dedicated to facilitating temporary stays for people in moments of crisis -- has helped to shelter those displaced by natural disasters, and offered hundreds of thousands of places to stay and peace of mind to frontline workers at the height of the COVID-19 pandemic. Recently, Airbnb.org Host and Member of the Airbnb Host Advisory Board, Susan Bailey, participated in a nationwide satellite media tour to discuss Airbnb.org and a new initiative aimed at helping Afghan refugees. Over the past few weeks, it has become abundantly clear that the displacement and resettlement of Afghan refugees here in the United States and elsewhere is a significant humanitarian crisis -- and in the face of this need, the Airbnb community is ready to once again step up. The announcement builds on efforts that have already begun in support of Afghan refugees at Airbnb and Airbnb.org. Recently, Airbnb.org infused emergency funding and support to the International Rescue Committee, HIAS and Church World Service to provide immediate temporary stays for up to 1,000 arriving Afghan refugees. Airbnb.org also worked with partners to place refugees in safe housing shortly after touching down in the US. Airbnb and Airbnb.org also recognize that the situation on the ground is fast evolving. Airbnb.org will closely collaborate with resettlement agencies and partners to go where the need goes, and evolve this initiative and our support as necessary. Organizations that are interested in partnering with Airbnb.org to help resettle Afghan refugees can get in touch here. Over the past four years, Airbnb.org and Airbnb have connected approximately 25,000 refugees -- including hundreds participating in the U.S. Special Immigrant Visa Program -- to temporary housing. In addition, earlier this year, Airbnb.org announced the creation of the $25 million Refugee Fund, to further expand Airbnb.org’s support of refugees and asylum seekers worldwide. To learn more about Airbnb.org’s work to open homes to Afghan refugees, go to airbnb.org/refugees About Susan Bailey: Susan Bailey is an Airbnb.org host. Susan and her husband Steve have hosted seven refugee families from five different countries since 2016. She has been an Airbnb Superhost since 2013 and is currently a member of Airbnb's Host Advisory Board. She hosts listings in Denver, CO and Long Beach, CA. In addition to her own listings, Susan hosts for friends and family throughout Colorado and California. She has had a passion for hosting guests in need since she began hosting. Susan was a global sales and marketing executive in the technology industry for thirty three years before launching her second career as a management consultant and host. Susan enjoys supporting nonprofit organizations and currently serves as co-chair of the Colorado Ballet Board of Trustees and as development chair for Operation Warm, based in Chadds Ford, PA. Susan is married with two children and recently became a grandmother. Nine month old baby Lucy is the source of immense personal joy for Susan. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 14, 2021 09:00 AM Eastern Daylight Time

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Cloud Conventions Launches Virtual Event Network Solution for Enterprise Business

Convey Services

Cloud Conventions today announced an enterprise virtual event management solution for Fortune 1000 businesses that need to manage both internal and customer facing events on a year-round basis. Cloud Conventions Enterprise Event Network™ is a SaaS platform that manages and delivers multiple virtual or hybrid events with capabilities and engagement features beyond a simple webinar or streaming event. Cloud Conventions Enterprise onboards and manages attendees, controls sessions and content, provides engagement tools and analyzes all attendee interactions. The platform can be administered at a corporate level to support standardized event programming and maintain content libraries and business resources. It can be connected to other internal or external systems for onboarding attendees and data exchange. “Cloud Conventions Enterprise grew out of requirements from large global businesses to needed to control and manage their sales, marketing and technical events on a single virtual event platform or on a series of platforms connected into an event network,” said Carolyn Bradfield, CEO of Cloud Conventions. “Cloud Conventions Enterprise is unique in that it integrates easily with other enterprise platforms that hold contact, digital content assets or learning management resources, managing a two-way dataflow of content and videos while monitoring and reporting on attendee engagement.” Cloud Conventions Enterprise is designed for organizations that need a solution for multiple events versus a single tradeshow or conference. The Cloud Conventions member API connects to internal systems to seamlessly add data records of staff or customer attendees and offers single sign-on from an enterprise application. The platform can be connected to marketing cloud solutions, digital content libraries, learning management systems or data analysis engines to deliver assets and receive transactional data from attendance at a virtual or hybrid event or conference. Groups using Zoom or BlueJeans by Verizon can connect their video accounts for use on the platform or can use other video solutions such as Teams, WebEx, GlobalMeet or GoToMeeting. “As a result of the virtualization of the workforce accelerated during the Pandemic, Cloud Conventions Enterprise is built to satisfy a growing need for virtual event options within an enterprise corporate environment,” added Bradfield. “Company meetings, internal or external trade events, user conferences, sales kickoffs, and even investor relations events or live virtual press conferences are all more streamlined with this platform. Using our proprietary Hub & Spoke™ capability, corporations can create a network of event platforms segmented by business unit or geography while still controlling access and brand identity from a centralized and monitored platform.” About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Cloud Conventions Enterprise Event Network™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

September 13, 2021 03:38 PM Eastern Daylight Time

Steve Brunk Continues Track Record of Success in Florida, Grows Minuteman Press Franchise in Port St. Lucie

Minuteman Press International Inc

Minuteman Press in Port St. Lucie is the third Minuteman Press franchise that Steve has owned in Florida. He previously owned the Boca Raton location and still owns the Vero Beach location, which were both built into Million-Dollar centers. Minuteman Press in Port St. Lucie, located at 130 SE Entrada Ave., has remained open and operating during the pandemic. Owner Steve Brunk and his family have worked hard to support local businesses with essential printing, marketing, and mailing services, and have been rewarded for their efforts. In fact, Minuteman Press in Port St. Lucie has doubled their sales through the pandemic from 2019 to 2020, and they are on track to have another record-breaking year in 2021. For Steve Brunk, growing sales for his Minuteman Press printing franchises is nothing new. Steve first joined Minuteman Press in 1995 when he bought the location in Boca Raton. He explains, “After I bought Minuteman Press in Boca Raton, we worked hard and built it up before selling the business. I simply said ‘yes’ to my customers instead of ‘no’ and followed the Minuteman Press system.” Prior to franchising, Steve worked in retail. He says, “I was working for a Hallmark card franchisee in their mall stores where you just wait for holidays to drive business. I knew nothing about printing, but it was something in which I could go outside the store and generate more business. I also loved the concept of reprint orders because it kept the customers coming back.” After selling the Boca Raton location, Steve moved to Vero Beach and took over another Minuteman Press location there. He says, “I bought the Vero Beach location in 2007 and we worked hard to build it into a million-dollar center. We now have a 10,000 sq. ft. building in Vero Beach and a fantastic team of employees who are incredible.” In 2017, Steve expanded further by buying the Minuteman Press location in Port St. Lucie, where he is working to continue his track record of success through community outreach, marketing, and providing vital products and services to local businesses. “I’d like to congratulate Steve Brunk and the team of Minuteman Press in Port St. Lucie for their growth and success. It is a fantastic accomplishment for Steve and his family to build yet another successful center in Port St. Lucie, and I look forward to being there to support their continued growth,” adds Larry Trimble, Minuteman Press Regional Vice President, Florida. Asked about his accomplishments in Boca Raton, Vero Beach, and now Port St. Lucie, Steve simply states, “I love the short reorder cycle of print, especially compared to retail,” he says. “In retail, you sit in the store and wait for customers to come to you, and there are no assurances they will come back. With all three Minuteman Press centers I’ve owned, the business model enables me to go out there and build my business while the reorders keep coming in. You can’t beat that.” Minuteman Press in Port St. Lucie is located at 130 SE Entrada Ave.; Port St. Lucie, FL 34952. For more information, call 772-212-7350 or visit their website: https://minuteman.com/us/locations/fl/port-st-lucie. Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

September 13, 2021 10:00 AM Eastern Daylight Time

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Agora Data Named One of Used Car Industry’s Most Influential Companies

Agora

Agora Data has received recognition in the AR500, a compilation from Auto Remarketing Magazine featuring the used car industry’s most influential companies in 2021. Agora’s selection is due to its innovative impact on the Buy Here Pay Here (BHPH) market and its commitment to solving some of the most well-known challenges in the industry. “The BHPH dealer is one resilient and brilliant entrepreneur,” Steve Burke, CEO of Agora Data said. “Our vision is to remove capital and technology obstacles these dealers face every day – and as a result, catapult their businesses forward.” Agora’s most recent history-making move was closing the industry’s first crowdsourced subprime securitizations in December 2020 and May 2021. Burke went on to say, “Large dealer groups and online retailers empowered with technology from Silicon Valley in addition to having access to money from the capital markets, are taking away market share from the neighborhood BHPH dealer. Until now, the BHPH dealer had limited defenses. Agora provides the technology and capital, making it the first and only option for a BHPH dealer to increase their market share and grow their business safely without giving up control or equity.” Crowdsourced securitizations were unheard of a year ago. Agora overcame the overwhelming obstacles and looked forward to pioneering more solutions that solve age-old problems for BHPH dealers. Burke continued, “We are energized this breakthrough in low-cost funding and access to abundant capital will reshape the future for dealers, finance companies, capital markets, and even consumers – who benefit when savings are passed down to them.” David Zapata of CarsMart in Berrien Springs, Mich., is one of the hundreds of dealers leveraging Agora’s analytics and capital solutions. “I see my business like a hard-working mule, very resilient. That represents my business. Something sturdy you can work with, but a mule is slow. It can get you from point A to point B, but it’s not going to be in a timely manner,” Zapata said. “Working with Agora, it’s like we’ve been given a carriage and two horses. Now I can take my business, load more into it and have a quicker way to get there.” For BHPH dealers or finance companies wanting to learn more about Agora’s industry-disrupting capital solutions or to participate in upcoming securitizations, visit us at https://bit.ly/3BHbtuw. About Agora Data, Inc: Founded in 2017, Agora Data’s platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to maximize their success. Agora is disrupting and influencing the industry by connecting its dealers and finance company members to Wall Street and other capital resources previously only available to large dealer groups. Agora Data’s family of auto finance products provide a wide range of critical funding paths so originators can obtain the cash they need to fuel growth. Powered by Agora’s proprietary, radical, AI-infused technology platform, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

September 09, 2021 09:03 AM Eastern Daylight Time

The Way We Travel Now: Airbnb Looking Ahead, Looking Back

YourUpdateTV

As summer winds down and the seasons begin to change, now is the time to look back at how Americans spent their summer traveling and what they are looking forward to experiencing in the fall. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share the most recent travel trends. A video accompanying this announcement is available at: https://youtu.be/aBehaUcamIE Not surprisingly, outdoor escapes with the family were the top summer travel trend, and as we come to the end of the summer, longer trips and reunions have become a go to. One of the biggest trends was the great escape to rural, with destinations near national and state parks among the top places to stay. Few weeks ago, Airbnb reached their biggest night ever in the US with more than 4 million guests using the platform. This has created a lot of opportunities for the Airbnb host community. This past summer, US Hosts on Airbnb collectively earned more than $1.3 billion – with some hosting while they were away to pay for their vacation to some offering one-of-a-kind unique stays, like treehouses and yurts. With the remote work trend continuing into fall, so does the increase in trips extending beyond just a weekend. Longer weekend trips with families lasting three to four days are up 70 percent, with weekday stays increasing from 63 to 65 percent. Guests’ rising and diversified interest in mid-sized cities extends beyond the weekend and is focused on fall scenery. Searches for stays in large and mid-sized cities make up about a third of searches each for fall, compared to more than half for stays in just large cities in fall 2019. Big events are also coming back, and more guests are eager to head back to stands and seats once again. In fact, a number of those top trending destinations for Labor Day Weekend and beyond are large and mid-sized cities. This is due to welcome-back iconic competitions and major music festivals, like the Made in America Festival in Philadelphia and Astroworld in Houston. You can always go to airbnb.com to find places to stay, Online Experiences to try. Or, if you are looking to share your space this fall or ahead of a big event, you can become a host at Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 08, 2021 07:00 PM Eastern Daylight Time

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REALTORS®’ Guidance on Current Renovation Trends That Boost Home Value

YourUpdateTV

Any homeowner or hopeful homebuyer knows it can be confusing to determine which renovations are worth their time and money and which ones are best left undone. How do you boost the return on investment of a house? How much will it cost? What should you focus on? The complexities and uncertainties surrounding these questions highlight the need to work alongside a local real estate expert. Americans spend $400 billion annually remodeling their homes, but many find the idea of taking on a remodeling project themselves too overwhelming. In fact, 35% of U.S. homeowners would rather move to another home than remodel their current home. How do real estate agents help home buyers/sellers? Community – Know local, county, and state property taxes; decipher public property information. Financial – Coordinate with lenders; research mortgage rates and terms; schedule appraisals and inspections Legal – Manage attorney reviews; navigate all require stated and federal forms; handle closing documents Expert real estate agents save home buyers time and help take stress out of the process. In fact, 91% of home buyers say they would engage their real estate agent again or recommend them to others. To learn more about REALTORS® and to find a real estate agent – www.realtor.com For tips and ideas on home renovations - https://www.houselogic.com/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 08, 2021 04:00 PM Eastern Daylight Time

Amid Rapid Growth, Origin Expands Team; Launches New Enterprise Division

Origin Media

Origin, a pioneering media, and technology company reshaping how brands engage and activate consumers on the largest screen at home, announced today the launch of a new enterprise division and the appointment of two strategic hires. Molly McArdle joins as Head of Enterprise Partnerships and Sahil Shah as Head of Programmatic. Since its inception two years ago, Origin has grown from a self-funded $30K bootstrapped start-up to a thriving business generating more than $13 million in revenue during the pandemic. Leaning into their unprecedented growth, the company is now expanding its reach with a new enterprise division that works with partners such as independent streaming services and publishers to augment their ad sales capabilities by offering Origin’s first to market Native CTV solutions directly to their clients. “We are thrilled to welcome Molly and Sahil to the team at a time when we are rapidly growing,” said Fred Godfrey, CEO and Co-founder at Origin. “Their deep expertise will play a pivotal role in elevating Origin’s position as the market leaders in Native CTV advertising by extending our solutions through enterprise-level partnerships as well as innovative new products, each of which will help our clients unlock new revenue streams and stand out in this fiercely competitive market.” Leading Origin’s new enterprise division, McArdle will be responsible for growing the company’s existing partnerships and building new relationships with key strategic partners. She has extensive experience overseeing the development of personalized solutions for partners and strategic network accounts that deliver a tangible return on investment. She previously served as Account Director at STAQ until its acquisition by Operative Media. She was a key player in the acquisition and following, was promoted to Senior Commercial Executive of Enterprise Sales. McArdle will report directly to Fred Godfrey. “Origin’s vision in CTV advertising is second to none. As we continue to see CTV evolve, Origin is at the forefront when it comes to disrupting the status quo powered by a feverish belief that they can address the growing needs of a rampant market,” said McArdle. “Origin’s philosophy to put their customers first will be a core value in my new role and I look forward to intensifying the enterprise partnerships they already have and to forging new opportunities in places they have yet to conquer.” In 2021, advertisers are expected to spend an additional $2.37 billion on programmatic CTV video ads compared to 2019 presenting a major opportunity for Origin to grow its market share. Shah joins Origin from Purch and Future plc where he served as Head of Programmatic Sales in North America and Director of Global Programmatic Sales, respectively. With more than a decade of experience in technology publishing, he has a proven track record of leveraging programmatic teams to drive company-wide revenue growth. Based in New York, Shah will lead the company’s programmatic efforts across product, operations, and sales, reporting to Origin Co-founder and Chief Business Officer, Stephen Strong. “Origin is building something that offers a completely new spin on CTV at a time when the industry has barely brushed the pinnacle of its growth potential in today’s global digital economy,” commented Shah. “I’m excited to be a part of this moment and look forward to helping Origin build out a first-to-market product that has a meaningful impact on the industry, as well as grow their programmatic revenue amid a growing number of TV viewers today continuing to move toward CTV devices.” For more information on Origin, please visit www.originmedia.tv. About Origin Origin is a pioneering media and technology company whose first to market native advertising solutions are reshaping how brands engage and activate consumers on Connected TV. The original architects of ‘‘Native CTV’, Origin’s in-house animation studio produces engaging native content for advertisers that is designed to capture the attention of a room, immerse the audience in active dialogue and elevate the connection they feel towards a brand. Origin was founded by media veterans Fred Godfrey and Stephen Strong, whose success has been shaped by a relentless commitment to infuriating the status quo. Learn more at www.originmedia.tv. Contact Details Kite Hill PR Kerriann Becker origin@kitehillpr.com

September 08, 2021 09:08 AM Eastern Daylight Time

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