Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Second-Generation Minuteman Press Franchisees in Cupey and San Juan, Puerto Rico Continue Family Legacies for 27 Years and Counting

Minuteman Press International Inc

For Frances Torruellas and Tere Quiñones, owning a business runs in the family. Frances is the co-owner of her Minuteman Press franchise in Cupey, working alongside her father Juan A. Torruellas. Tere is the owner of Minuteman Press located in Hato Rey, San Juan. Both family-run franchises opened in 1995, and both Frances and Tere are proud to carry on their family legacies for 27 years and counting. Father & Daughter Team Juan Arturo & Frances Torruellas Make a Dynamic Team for Minuteman Press in Cupey Minuteman Press in Cupey, Puerto Rico, first opened in July of 1995. Juan A. Torruellas originally began looking to own a business in 1994, and he found the right fit with Minuteman Press. Juan reflects, “I was very determined to have my own business but had not defined what it would be. The year 1994 was the beginning of my journey seeking what type of business I would like to operate; I was sure that it would not be a food business but I did want a service-based business. For the past twenty years prior, I held managerial positions in finance and administration which helped me in that process. I was convinced after my participation in a franchise show in Miami, Florida, that my business would be Minuteman Press.” After several meetings with Minuteman Press representatives in Puerto Rico, Juan officially signed his agreement and entered training. Juan says, “On July 1, 1995, our presses started running. Like all beginnings, we went out day by day to present our innovative services in the printing business. By following the training and advice from Minuteman Press, we raised a bank of loyal customers, many of whom continue with us after 27 years.” In order to sustain their success and longevity, Juan talks about the need to adapt. He says, “We have recognized the need to evolve according to the needs of our customers, which is why in recent years the ‘printing on demand’ concept has been a priority in our operation, as well as offering a range of promotional products that meet the market needs.” He proudly adds, “Over the years, we have been recognized by Minuteman Press International for reaching monthly sales volumes of $250,000, as well as receiving their Customer Service Award, Top Quality Award and Top Appearance Award.” “Our philosophy has always been to treat the client honestly, to offer guidance on the best alternatives in terms of cost without affecting the quality of the product, and to have integrated services available to improve the image of each client.” -Juan A. Torruellas, owner, Minuteman Press, Cupey, Puerto Rico Second Generation in Sight Frances Torruellas first joined the team of Minuteman Press in Cupey in 2005, worked her way up from customer service to manager, and then became owner in 2018. Juan shares, “My daughter Frances Ivette joined the Minuteman Press team in the customer service area in the year 2005, a year after she attended the training in Farmingdale, where she was able to gain a broader perspective about our business. In a short time, Frances dominated the operation and became our manager. As her interest for the business kept growing, she became owner in 2018.” He adds, “I am so proud of the job she has done, and this truly is a family business.” When asked for his final reflections on operating his business, Juan says, “We must give an important and warm mention to now-retired RVP Jeff Robey, who supported us for many years. Jeff is truly special and was instrumental to our growth.” Juan concludes, “We are proud to represent a franchise in Minuteman Press International that has maintained its relevance and prestigious name throughout all of our years in this exciting and ever-changing industry.” Tere Quiñones Shares Insights on Running the Family Business and Carrying On Her Father’s Legacy as Owner of Minuteman Press in Hato Rey, San Juan Minuteman Press in Hato Rey, San Juan, Puerto Rico first opened in April of 1995. At that time, Tere Quiñones was in college and her father ran the family business. Tere says, “After I graduated from college and began to work on my Master’s degree, I helped my father out at the shop. Little by little, I learned every aspect of the business and fell in love with it. Never did I think that I would continue his legacy, and in some ways, I believe that Minuteman Press chose me.” As Tere reflects on her family’s 27 years in business, she shares the following three keys to the success and longevity of Minuteman Press in San Juan: “ 1. It’s very important to maintain an excellent group of employees, where we all feel like family. A comfortable working environment is important. If there is a good and happy staff, the daily workload feels easier. 2. Honesty. Always be honest to clients about the job request, whether it’s possible or not to meet their deadlines. That way they will always know that what you are telling them about any specifics of the job will be the truth. 3. Quality. Maintain the same printing quality, go that extra mile and make sure that even with changes in technology/machinery the quality remains the same. If there is a slight change in the quality, always contact the client beforehand let them know. Avoid surprises to your clients.” When asked about the various ways Minuteman Press in San Juan has grown, Tere shares, “Three ways we have grown over the years are by adding promotional products, doing email marketing campaigns targeting specific industries, and direct referrals from happy clients.” She continues, “Our key growth areas right now are wide format printing, hotel collaterals, and parking signage for companies. We also do a lot of Every Door Direct Mail as well as printing for schools. There is always going to be a need for printing; you just have to find what your customers are looking for.” “Our community is mixed between small businesses, schools, and seniors. We have a potpourri of walk-ins that makes every day different. Our clients have different needs and degrees of knowledge. Being able to assist them all and provide products and solutions is very satisfying.” - Tere Quiñones, Minuteman Press, San Juan, Puerto Rico Speaking of community, Minuteman Press in San Juan also stands out by making their center a place of learning. Tere says, “We have a copy center that is open to teachers and students, with special prices and offerings. It’s a nice resource for them and a great way to educate them about what we do.” Tere also appreciates the support she has received over the years. She says, “Minuteman Press International has always been present in assisting in all situations. Having a group of people that are always willing to advise us and help is definitely an advantage.” As she reflects further on the rewards of owning a business, Tere says, “The biggest reward of owning a business is having the ability to do something that you love. I also appreciate the flexibility because it’s much easier to be there for family activities and events than if you were working for someone else.” She concludes, “If you love what you do and work hard, the rest just seems to fall into place.” Minuteman Press in Cupey is located at Winston Churchill Avenue #138, Crown Hill, Cupey, PR 00926. For more information, visit their website: https://minuteman.com/us/locations/pr/cupey/ Minuteman Press in San Juan is located at Ave. Americo Miranda #1503, San Juan, PR 00921. For more information, visit their website: https://minuteman.com/us/locations/pr/san-juan20/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

May 23, 2022 10:00 AM Eastern Daylight Time

Image

Retention Cloud Leader CleverTap Acquires Leanplum

CleverTap

CleverTap, the world’s No.1 retention cloud, today announced it has signed definitive agreements to fully acquire San Francisco based Leanplum, a leading multi-channel customer engagement platform, for an undisclosed amount. This acquisition will make CleverTap a truly global company with development centers and customer-facing and success teams across North America, Europe, Latin America, India, South East Asia and the Middle East. Combining the product stack of the two organizations, this acquisition will enhance CleverTap’s capabilities and take its total customer base to over 1200 customers in more than 100 countries around the world. The deal is expected to close in Q2 of 2022. Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value by making every user experience hyper-personalized, relevant and contextual at scale in real time. As more businesses become digital-first, brands need to serve their users with delightful moments where they are, when they want and on their preferred channel. CleverTap and Leanplum will now bring real-time hyper-personalization, A/B testing and increased scalability to its omnichannel engagement, analytics and segmentation product lines. As a result, growth and marketing teams globally will now be able to utilize the only end-to-end user engagement and retention cloud platform, enabling them to break down user communication silos and increase the overall lifetime value of each user. “We are seeing a seismic shift in the marketing technology landscape,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “Users today demand to be treated as individuals, and this has forced brands to change how they engage with them. CleverTap and Leanplum have both purposely built for a mobile-centric omnichannel world.” The acquisition, he says, combines platforms and teams to deliver the best behavior analytics, segmentation, and engagement tools that will enable digital brands to build valuable, long-term relationships with their users. “Our combined strength will be a game-changing force for user engagement, retention and monetization, creating tremendous value for our customers. I am very excited to welcome Leanplum to the CleverTap family.” “When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology,” says Momchil Kyurkchiev, Co-founder and Chief Product Officer, Leanplum. “We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense, and I am excited about the combined capabilities we will now bring to Leanplum customers worldwide.” “I am looking forward to the journey with Leanplum. This coming together with Leanplum marks a monumental moment across the marketing technology landscape,” says Sidharth Malik, CleverTap Chief Executive Officer. “This bridges the gap created by multiple martech tools and customer data platforms and will meet the growing needs of user-obsessed digital brands in a much more efficient way. Our ‘better together’ vision is about integrating our cumulative strengths around people, process and technology to cement our position as the global leader in the user engagement and retention space. Joining forces allows us to bring advanced product and technology capabilities as brands strive to do live segmentation, anticipate user intentions and actions, automate and deploy real-time campaigns for the highest possible conversions, all from one single dashboard.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 19, 2022 08:17 AM Eastern Daylight Time

Image

Pencil partners with BigCommerce & Meta to bring AI-generated ads to ecommerce merchants

Pencil

Creative AI company Pencil has partnered with new-era ecommerce platform BigCommerce to provide their merchants with the latest innovation in online advertising for ecommerce, AI-generated ads. Rather than spending hours in video editing software or engaging expensive professional agencies, BigCommerce merchants can now generate original video ads to pitch their businesses in just a few clicks. Furthermore, AI-generated ads trained using data from advertisers’ Meta ad accounts via the Meta Marketing API have been shown to consistently double return on ad spend for brands and halve customer acquisition costs. BigCommerce merchants using Pencil’s AI-generated ads will be able to discover new audiences on Meta’s platforms and grow their businesses faster. Matt Dornfeld, Director of Business Development at BigCommerce commented: “As part of our mission to help merchants sell more at every stage of growth, we are delighted to welcome Pencil into our partner ecosystem. We’ve seen that ecommerce marketers across the board know that great advertising creative is an important lever to growing their businesses. We’ve also seen that they consistently find it challenging to execute at scale. We are therefore excited to see Pencil offer BigCommerce merchants powerful AI tools to generate ad creative, thus unblocking a key driver of sales growth.” Pencil’s AI-generated ads work because they prioritize both creativity and data. When a merchant connects their BigCommerce store, Pencil analyzes their brand and product information and generates a wide variety of ad ideas to pitch their products. When a merchant then connects their Meta advertising data, Pencil compares the newly generated ideas to what’s worked well in the past. Those ideas similar to past winners are highlighted to the merchant. In this way Pencil helps merchants learn what works while continuously exploring fresh new creative ideas that might resonate with audiences. Pencil analyzed over 100 ecommerce campaigns that used AI-generated ads and found the best ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s AI-generated ad campaign delivered 7x higher ROAS. Will Hanschell, CEO and co-founder of Pencil commented: “BigCommerce is an incredibly innovative ecommerce platform used by major midmarket and enterprise brands around the world. This direct integration removes one of the biggest frictions they experience - turning the product images and videos in their stores into ads that deliver sales. We are very excited to partner with BigCommerce to further enable brands to build their businesses online.” This partnership announcement comes hot on the heels of Pencil joining Meta’s Business Partners, a program that connects businesses to an ecosystem of advertising specialists. More than 200 million businesses worldwide use Meta’s apps to connect with customers and grow, and over 10 million of them run advertising campaigns each month. Pencil leverages proprietary technology to generate video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Its use requires strict criteria in AI safety and ethics. About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil’s AI-generated ads are a new way of making ads that algorithmically optimise for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s Creative AI platform generates ads in minutes and has been shown to double returns for brands. Pencil was founded in 2018 with a team from Google, Meta and Uber and is backed by Sequoia Capital India’s Surge, Wavemaker Partners, Singapore Innovate and Entrepreneur First. For further information visit: https://www.trypencil.com About BigCommerce BigCommerce (Nasdaq: BIGC) is a leading open software-as-a-service (SaaS) ecommerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. BigCommerce provides merchants sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries use BigCommerce to create beautiful, engaging online stores, including Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, SoloStove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce has offices in London, Kyiv, San Francisco, and Sydney. For more information, please visit https://www.bigcommerce.com or follow us on Twitter, LinkedIn, Instagram and Facebook. About Meta Business Partners Meta Business Partners are companies Meta has vetted for their expertise. They have the experience to help grow advertisers’ business – from running ads, to selling products, to engaging with customers. For more information visit: https://www.facebook.com/business/marketing-partners Contact Details Pencil Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.trypencil.com/

May 17, 2022 09:00 AM Pacific Daylight Time

Image

Underline Science Closes Pre-Series A Round To Further Advance Scholarly Research With The Growth Of The Digital Video Library

Underline Science Inc

Most industries have progressed from paper to all forms of content; how is it that one of our most essential industries, science, is staying behind. This is something Underline's founder doesn't understand, and therefore he will change it with the launch of the Underline Digital Video Library (DVL). With a considerable track record, this multi-accomplished founder is now taking on the big publishers in a way that hasn't been seen before as a premier aggregator of streaming scientific conference lecture video content. Together with his team of industry leaders, Underline is aiming to transcend the industry into the 21st century. The mission of Underline is to improve researchers' access to quality scientific conference lecture video content. Historically, if you did not attend a scientific conference, you would miss out on all of the conference's lectures. Underline's DVL contains 26,000+ videos (Health Sciences, Life Sciences, Engineering, Technology, Social Sciences, and Humanities). The video content from the world's prestigious scientific societies and universities, like IEEE, Endocrine, AIP, lecturers from MIT, Harvard, Facebook, Google, etc. Each video is complete with abstract, English transcription, bio, picture of the author, and most importantly, a DOI (digital object identifier), which ensures that the video can be searched and discovered. Today, the company announced that it had raised a $2.5 million Pre-Series A round of funding, led by South Central Ventures and the Dutch Founders Fund. As a result, Mr. Jure Mikuz (South Central Ventures) and Mr. Laurens Groenendijk (Dutch Founders Fund) will join the Underline Board of Directors. "With this new round of funding, we'll be able to enhance the Underline DVL features and content greatly. Further to grow the team and expand our go-to-market strategy," Underline CEO and founder Alex Lazinica said in a press release. "We are looking forward to increasing our penetration into the library, government and corporate, institutional subscription market." South Central Ventures, who led the round, Managing Partner Jure Mikuz, said, “Underline’s mission resonates with us very well as they are addressing a global opportunity of creating a library of global scientific video content. I believe they will be successful by facilitating their excellent execution skills and deep industry knowledge. We are very excited to join Underline on this journey.” Founding Partner Laurens Groenendijk of The Dutch Founders Fund states, " We believe that if Underline Science manages to tap into the apparent possible network effects, it can quickly grow to be the dominant player in science content aggregation. We at Dutch Founders hope to see “underlining become a verb”. If anyone is going to do it, We know a seasoned entrepreneur like Alex is. “ Underline's business model is an annual subscription fee for unlimited access to the entire Digital Video Library for the subscribing institution's community. About Underline Science Underline is the premier virtual conference platform for events in science, medicine, academia, and other professional fields. Underline’s mission is to capture and disseminate scientific knowledge through video, making it globally accessible by enriching and preserving both virtual and hybrid conference content. Underline’s groundbreaking scientific Digital Video Library is providing new opportunities to access and expand the scientific record and accelerate scientific discovery. For more information, visit the Underline website and follow Underline on Twitter. About South Central Ventures South Central Ventures is a VC investor with the longest presence in the Balkans. Operating out of four offices – Ljubljana, Zagreb, Belgrade and Skopje – the team has invested in about 40 early stage tech companies and has been an integral part of the local start up communities. With a strong base of international investors, South Central Ventures is a go-to investor for regional tech companies competing in global markets. SCV’s portfolio companies include Cognism, Celtra, Agrivi, Orgnostic and AdScanner, among others. About Dutch Founders Fund DutchFounders is an early-stage venture capital fund from Amsterdam, started by a group of successful Dutch entrepreneurs like Laurens Groenendijk (Just Eat, Treatwell, Miinto, Hiber), Patrick Kerssemakers (fonQ), Bas Beerens (WeTransfer), Hidde Hoogcarspel (Spacebuzz) and Remco van Zanten ( Booking, Zalando, Vinted and BCG). The fund specialises in marketplaces and companies with strong network effects. Since its launch in 2018, the fund has successfully invested in 16 companies. This includes: YourCampus, Shypple, Vintage Cash Cow, Lumaly, Blanco, Nostics, Reveall, Veylinx, Wonderkind, Voicebooking, Fleks, Minimum, Caya, Winc Academy, Buildstream and Tracedock (exited to CM.com). The total fund has almost €100 million assets under management. DutchFounders is a committed partner of Techleap’s Fundright initiative. ### Contact Details Underline Science, Inc. Darrell W Gunter +1 973-454-3475 darrell@underline.io Company Website https://www.underline.io/

May 17, 2022 09:30 AM Eastern Daylight Time

WellSaid Labs Named to the 2022 CB Insights AI 100 List of Most Innovative Artificial Intelligence Startups

WellSaid Labs

CB Insights today named WellSaid Labs to its annual AI100 ranking, showcasing the 100 most promising private artificial intelligence companies in the world. "This is the sixth year that CB Insights has recognized the most promising private artificial intelligence companies with the AI 100. This year's cohort spans 13 industries, working on everything from recycling plastic waste to improving hearing aids," said Brian Lee, SVP of CB Insights’ Intelligence Unit. "Last year's AI 100 companies had a remarkable run, raising more than $6 billion, including 20 mega-rounds worth more than $100 million each. We’re excited to watch the companies on this year’s list continue to grow and create products and services that meaningfully impact the world around them.” “WellSaid Labs is extremely proud that CB Insights has again recognized our team as top in AI Media. This honor reflects WellSaid’s mission commitment to delivering the world’s highest quality AI voice for all by enabling content creators to easily generate engaging voice content for education, training and instructional videos for internal communications, consumer media and other creative business uses,” said Matt Hocking, CEO of WellSaid Labs. Utilizing the CB Insights platform, the research team picked 100 private market vendors from a pool of over 7,000 companies, including applicants and nominees. They were chosen based on factors including R&D activity, proprietary Mosaic scores, market potential, business relationships, investor profile, news sentiment analysis, competitive landscape, team strength, and tech novelty. The research team also reviewed thousands of Analyst Briefings submitted by applicants. In June 2020, WellSaid Labs' text-to-speech became the first to achieve human parity for naturalness on short audio clips across multiple voices. WellSaid Labs has rearchitected TTS to resolve business’ toughest content development problems and deliver an easy way for content creators — big or small — to develop all their desired content in one consistent voice. WellSaid Labs’ Voice Avatar library provides access to multiple read styles and tones anyone can use for their productions. Brands of all sizes can create their own AI Voice Avatars to spec — capturing the likeliness, style, and uniqueness of the voice needed to tell their stories the right way. Quick facts on the 2022 AI 100: Equity funding and deals: Since 2017, the 2022 AI 100 cohort has raised $12 billion+ from 650 investors, across 300+ equity deals. Unicorns: There are 16 companies with $1 billion+ valuations on the list. Geographic distributions: Seventy-three of the selected companies are headquartered in the US. Eight of the winners are based in the UK, followed by five in Canada. Other countries represented in this year’s list include India, Sweden, China, and Germany. About CB Insights CB Insights builds software that enables the world's best companies to discover, understand, and make technology decisions with confidence. By marrying data, expert insights, and work management tools, clients manage their end-to-end technology decision-making process on CB Insights. To learn more, please visit www.cbinsights.com. About WellSaid Labs WellSaid Labs is the leading AI text-to-speech technology company and first synthetic media service to achieve human-parity in voice. Creators, product developers, and brands alike power up their stories and digital experiences with a wide variety of voice styles, accents, and languages — at scale. For more information go to www.wellsaidlabs.com Contact Details Faith Brewitt +1 603-686-0913 Faith@wellsaidlabs.com Company Website https://wellsaidlabs.com/

May 17, 2022 09:04 AM Eastern Daylight Time

tvScientific Partners with Adjust for CTV Integration

tvScientific

“We are thrilled to partner with tvScientific to deliver comprehensive CTV measurement for mobile app marketers in a reliable, transparent, and scalable way,” said Gijsbert Pols, director of connected TV and new channels at Adjust. “As viewers take on an increasingly more active role in their content consumption, it’s paramount for marketers to measure success across screens against their set KPIs for increased optimization of campaign performance.” Leading, connected TV performance advertising platform tvScientific, today announced its partnership with Adjust, the mobile marketing analytics platform pioneering in CTV measurement. The launch of the strategic partnership will now enable mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by gathering large amounts of granular first- and third-party data onto one platform. This allows marketers to target and assess their highest quality users from impression to post-install events. Leveraging tvScientific’s proprietary, deterministic ID technology, in tandem with Adjust’s attribution data, mobile marketers can now attribute cross-device, with full, holistic visibility into CTV impressions and its ability to drive installs. Marketers can then analyze performance of their campaigns inside Adjust, providing a complete picture of their UA marketing strategy across all channels. “We believe CTV represents the largest growth opportunity for app marketers. This partnership is designed to unlock that potential by providing unprecedented control, flexibility of media buying strategies and transparency at every point in the customer journey,” said Jason Fairchild, CEO at tvScientific. “Through tvScientific’s end-to-end solution, app marketers will be able to optimize omnichannel strategies and accelerate campaign performance.” Mobile marketers’ precision targeting capabilities are further enhanced through their ability to target across 15K unique audience segments, including age, gender, interests, and behavioral habits, or via pre-built audiences. Leveraging granular data, tvScientific enables mobile marketers to optimize their performance through campaign controls, data transparency down to log level, and automated optimization. Marketers will be able to increase campaign optimization and validation of ROI through Adjust’s ability to unify all marketing channels onto one platform. Additionally, marketers will be able to have adjusted insight into walled gardens through tvScientific’s always-on incrementality testing. tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.In 2021, Adjust was acquired by AppLovin, a leading marketing software company providing developers with a powerful, integrated set of solutions to grow their mobile apps. Learn more about Adjust at www.adjust.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

May 17, 2022 09:00 AM Eastern Daylight Time

Data Integrity Company Claravine Secures $16 Million in Series B Funding

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, announced a $16 million Series B funding round. The round was led by Five Elms Capital with participation from existing investors Grayhawk Capital, Next Frontier Capital, Peninsula Ventures, Kickstart Fund and Silverton Partners. This new funding will help Claravine meet its aggressive growth goal of doubling its headcount this year, accelerating product development, and investing in its integrations to automate data standards across digital experiences. Founded in 2012, Claravine empowers a proactive approach to data by activating standards across people and technology – bridging the silos that limit speed and decisions. The company has forged successful partnerships with well-known Fortune 1000 companies such as Under Armour, Ancestry and Vanguard and is currently working with a quarter of the Fortune 100. With a collaborative user interface and strategic integrations with top customer experience platforms such as Adobe and Google, The Data Standards Cloud helps global organizations define, apply and connect standards across their ecosystem for faster decisions, greater agility and increased ROI. This latest round of funding comes as Claravine continues to experience significant company growth. As first-party data becomes paramount and industry-wide demand grows for more solutions for data standardization, measurement, and personalization, Claravine is substantially expanding its integration library to be compatible with more of the major platforms powering digital advertising, including measurement solutions, creative optimization and customer data. Funding will also enable the company’s investment in talent and plans to hire key roles for teams in the disciplines of product management, engineering, sales, customer success and marketing. "CX-focused organizations are frustrated by an ever-growing trove of marketing data they can't trust or use in a timely way. There are many tools, workarounds, over-engineered spreadsheets, ETLs, etc. to manage the problem, but these only treat the symptoms,” said Verl Allen, CEO, Claravine. “We've been able to pioneer a new category by refocusing the process and developing a healthier overall organizational approach to data. Rather than being reactive and improving data quality after the fact, we help our customers proactively build in data integrity from the start using standards. We have found this approach to be most effective because, by controlling inputs, companies have the ability to adapt and react to any market change – including what the industry is experiencing with marketing measurement." “Claravine has carved out a new category that continues to redefine how top brands manage their digital experience. We have been exceptionally impressed by Verl, his team and their mission,” Stephanie Schneider, Partner at Five Elms Capital, said. “Claravine is positioned to become a dominant player in the space as it continues to scale its platform and offerings. We are proud to support the company on this exciting growth trajectory.” In addition to raising its Series B, Claravine was also recently named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. The company has ranked consecutively for the last five quarters in categories such as best relationship, support and easiest to do business in the enterprise relationship index for the data governance category. About Claravine Claravine is a pioneer in data integrity for the global enterprise. We empower a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. That’s why a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. About Five Elms Capital Five Elms Capital is a leading growth equity firm that invests in fast-growing B2B software businesses that users love. Five Elms provides capital and resources to help companies accelerate growth and further cement their role as industry leaders. For more information, visit www.fiveelms.com. Contact Details Michael Kocher Kite Hill PR claravine@kitehillpr.com Company Website https://www.claravine.com/

May 17, 2022 08:00 AM Eastern Daylight Time

Myles Peacock Appointed Worldwide CEO of Investis Digital

Investis Digital

Investis Digital, a leading global digital communications company, announced today that Myles Peacock has been appointed worldwide chief executive officer, effective immediately. In his role, Peacock will focus on driving the global executive team’s strategic vision, client service and performance offerings to support the evolving needs of its clients and the market. Peacock is a proven innovator and visionary leader with more than 20 years of marketing communications experience living and working across Asia, Europe and North America. An Omnicom veteran, he most recently served as global CEO of CreativeDrive, where he built the company into one of the largest global content creation and production studio networks. Under his leadership, CreativeDrive gained industry recognition as a new business model that challenged the advertising agency status quo with an innovative approach to content ideation, creation and production. The company was acquired by Accenture Interactive in August 2020 to bolster the company’s content expertise at scale. This appointment marks an exciting new chapter for Investis Digital as it looks to further deepen its technology-driven digital services and solutions across specialty practice areas in corporate communications, investor relations, life science s, talent acquisition and broader marketing services to help drive measurable business performance for its more than 1,400 global client partners. The company’s client roster includes Vodafone, Russell Athletic, Rolls-Royce and many more. Peacock said, “I simply could not be more excited to join Investis Digital, which has been on a remarkable journey of constant reinvention, having grown internationally both organically and via numerous strategic acquisitions. Investis Digital has a unique opportunity as a market maker with Connected Content™ to provide both existing and future clients a scaled platform that drives accelerated growth outcomes with success measured." Nigel Morris, chair of Investis Digital, said, “The appointment of Myles is the result of an extensive search for a CEO who embodies Investis Digital’s global values of embracing clarity, bringing passion, innovating, and inspiring greatness. His extensive cross-cultural knowledge and depth of understanding of how interconnected teams work globally make him the right person to lead Investis Digital through our next chapter of growth.” About Investis Digital Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. A unique blend of expertise, technology and "always on" service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit www.InvestisDigital.com Contact Details Investis Digital Kristen Kalupski +1 312-933-6714 kristen.kalupski@investisdigital.com Company Website https://www.investisdigital.com

May 17, 2022 04:56 AM Eastern Daylight Time

Image

Steve Weber Reflects on 30 Years in Business As Minuteman Press Franchise Owner in Norwich, CT

Minuteman Press International Inc

Located at 595 W. Main Street, Minuteman Press in Norwich, Connecticut first opened in August 1992. Owner Steve Weber shares the following insights and advice as he reflects on celebrating 30 years in business: “I guess looking at it from the outside 30 years is quite an accomplishment, especially when you realize I was 40 years old when we started. I think that this milestone means it is almost time to retire. Our success can be attributed to a number of things. For the first 25 years, my wife and partner Gail helped grow the business and keep me on track. Since she has retired, I think our continued success can be attributed to surrounding myself with the best people as well as giving excellent customer service and evolving our business to meet the times. Our equipment and services have definitely evolved. Several years ago, we became an all-digital shop. We have invested in the equipment needed to provide excellent quality with the quick turnaround time our customers expect. We also have great suppliers who can provide old school offset printing when the job calls for it. We have expanded into the ad specialty market and learned the specifics of selling clothing. We have also invested in mailing equipment. This has been an excellent complement to our printing. We never sell a large printing job without asking, ‘What are you doing with this printing?’ Often, the answer has been we are mailing it. Providing mailing has earned us many new customers. Our community is relatively rural. We do not have any trade binderies to help support our business. To that end we have invested in our own bindery. We have a collator / booklet maker, as well as a perfect binder and a small die cutting unit. To complement the mailing services, we also have a folder inserter. We do over 100,000 business cards per month so we added a slitter cutter to automate that service. The machine is relatively slow but we have nicknamed it ‘set it and forget it.’ The person in bindery can set it up and do another job while it is running. We are proof that ‘print is dead’ is not truthful. Our customers still want business cards to hand out and annual reports to distribute. We also work with many nonprofits who have learned that the best return on fundraising is by mailing the information. Email just does not work to this end. Minuteman Press International has guided us every step of the way. From our first meeting with Roy Titus to now working with Nick Titus, we always feel comfortable. We have been fortunate to have Ron Rubin as our New England Regional Vice President. His wisdom and guidance have kept me focused on the goal of success. The proprietary software we used originally developed by Minuteman Press has also evolved. The current FLEX management software has been a great help especially when training employees in our company. We have been fortunate over the years to introduce more than a few other people into the Minuteman Press system. Our son Michael and his wife Lindsey now have 3 Minuteman Press locations of their own in Enfield, CT, Springfield, MA, and Brattleboro, VT. We did a mailing a number of years ago to the printers in our area. We have been able to acquire four different independent businesses who were competitors. It creates a win/win because the owners are typically retiring and they know their clients will be left in good hands. Lastly, this is not a business for an absentee owner. You must work in your business to succeed. After 30 years, I no longer work 50 hours/week, but I am still involved. My staff now does the heavy lifting but when we are bidding a large project, I appreciate them reaching out to me to utilize my years of experience.” For more information on Minuteman Press in Norwich, CT, visit https://minuteman.com/us/locations/ct/norwich/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

May 16, 2022 10:00 AM Eastern Daylight Time

Image

1 ... 100 101 102 103 104 ... 140