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happiTV chooses CIPIO’s Next-Gen Subscriber Experience Platform to Meet Demand of Subscription Growth

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced happiTV adopts CIPIO’s Next-Gen Subscriber Experience (SX) Platform TM to fuel growth. The LGBTQ+ community continues to play a pivotal role in shaping modern society. As a leading voice of the community, happiTV curates and delivers cutting-edge and award-winning content across major streaming devices and services including Roku, Amazon Fire, Android TV, and iOS. In anticipation of exponential growth of viewership and engagement, happiTV looks to CIPIO to lead efforts to drive a deeper relationship between Subscriptions and Subscribers. “Based on the overwhelming support of Pride Month, we have experienced a massive shift in thinking and mindset around acceptance of LGBTQ+ specific content programming. Our growth is directly tied to this shifting mindset and we need to effectively scale with the demand,” said Daniel Bort, CEO of happiTV. “Through their cutting edge AI platform and to meet the demand for our content, CIPIO provides us the ability to provide world-class user experiences for our subscribers as if we were one of the media giants of the world. As a result of the collaboration, happiTV is equipped and prepared for exponential subscriber and revenue growth.” By Humanizing Subscriptions TM, CIPIO empowers modern digital businesses to significantly enhance subscriber experiences throughout the subscriber’s journey from the trial to paid to proactively retaining subscribers and optimizing content acquisition costs. “CIPIO is proud to support happiTV’ s mission to impact society through groundbreaking content and programming for the LGBTQ+ community. This relationship embodies our mission around Humanizing Subscriptions TM,” said Sundeep Sanghavi, CEO of CIPIO. “Our team is obsessed with supporting content businesses like happiTV and their ability to thrive in an ever-changing digital world. Our primary objective is to create a lifelong connection between happiTV subscribers and their subscriptions which ultimately will exceed business objectives and fuel growth.” Digital businesses continue to proliferate society globally. As content subscriptions grow, businesses like happiTV are faced with common challenges: churn, conversion from free to paid and optimizing content acquisition costs. Through CIPIO’s Subscriber Experience Platform TM, digital organizations can address these challenges head-on to keep pace with dynamic market pressure. CIPIO is rapidly gaining momentum in the media and entertainment space and is leveling the playing field by providing the enhanced AI capabilities with augmented data to any and all size media and entertainment organizations. About CIPIO CIPIO Inc. provides the leading patent-pending AI platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations with capabilities to sense, learn, predict and recommend digital experiences to strengthen the subscriber and subscription relationship. CIPIO impacts both the top and bottom-line financials for some of the world’s leading brands such as happiTV, Zype, InteliVideo, and Jonas Fitness. Learn more about CIPIO here. About happiTV happiTV is a new entertainment app dedicated to streaming content of interest to the LGBTQ+ community. Delivering feature films, TV series, non-fiction, or short-form videos, happiTV serves as an anchor for positive role models and powerful messages for the queer population. Unlike any other, happiTV is a place where the community can find powerful entertainment and resources that will better their lives. We are a 100% minority-owned and operated enterprise (LGBTQ+ and Latino) in the United States of America. Please patronize our sponsors and enjoy the work of our partners and creatives. Together, we can bring smiles and big grins around the world. That's what we are all about. We are happiTV. Contact Details CIPIO Media Relations +1 315-398-9541 pr@cipio.ai Company Website https://cipio.ai/

July 06, 2021 08:00 AM Pacific Daylight Time

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PCMA Unveils New Brand Positioning Further Cementing Their Leadership in Non-Bank Private Client Lending

PCMA

PCMA, the pioneer and category leader in Non-Bank Private Client Lending, announced the unveiling of its brand position statement “We Are Private Client Lending" furthering their commitment to bespoke lending solutions to High-Net-Worth Estates. “PCMA is quickly becoming synonymous with Private Client Lending, and our commitment to the most coveted clientele in financial services is cemented with our brand position,” said John R. Lynch, CEO, and founder of PCMA. “Our clients have reached a level of capacity and sophistication that requires a specialist, and not a generalist approach to serve their unique needs. We Are Private Client Lending plants the flag of commitment that clearly identifies for our clients, our team members, and our contemporaries, the market we serve.” Put simply, brand positioning is about owning a unique position in the mind of the target consumer, and it is an articulation of what you want your brand to be to consumers. It’s established relative to your competition in a way that signals differentiation, and it is about making sure that when your target consumers think of your brand, they know the benefits you offer. “In my nearly 3-decade career in financial services, I learned a very valuable lesson of brand differentiation,” said Lynch. “Financial services are the largest industry in our economy, it is imperative you define the market you serve.” PCMA is the leading non-bank private client lending organization serving the needs of their mass affluent and high net worth clientele. PCMA offers qualified individuals and institutions bespoke lending solutions across all major residential asset classes. PCMA is a diversified financial enterprise offering private client solutions through a direct to consumer and distributed retail business model. PCMA strives to build trusting and enduring relationships by putting clients and professional partners at the center of all they do. PCMA is headquartered in Orange County, CA. Additional information is available at www.pcma.us.com Contact Details Private Client Lending Jason Jepson +1 949-394-7033 jason.jepson@pcma.us.com Company Website https://pcma.mortgage/

July 06, 2021 08:00 AM Eastern Daylight Time

Mirriad Partners with Top US Media Agency

Mirriad

Mirriad, the leading in-content advertising company, has today entered a two-year commercial partnership with a tier one North American media agency. The non-exclusive agreement will accelerate the company’s adoption of the in-content advertising format powered by Mirriad’s patented technology. With over $1 billion placed in media annually and vast experience in delivering media buying strategies, the company will work with Mirriad to expand the market for in-video advertising by introducing it to partner agencies and clients. Alongside this, both parties will look to mutually identify partners that would best benefit from Mirriad’s award-winning solution. The terms of the commercial partnership initially encompass in-content campaigns in the US, but also include the ambition to expand to additional markets in future. Stephan Beringer, CEO of Mirriad, said: “This agreement sees Mirriad partnering with a company currently managing some of the largest and most diverse media positions in the industry. It allows us to leverage the strong relationships that company has with its clients and other advertising and marketing partners. “This is a new route to delivering in-content opportunities to an increasing number of advertisers and agencies across the important US market and beyond, highlighting an additional pathway for our business to scale. Alongside working with new partners, we are focused on further developing Mirriad’s platform and our unique ability to generate new revenue streams with an advertising solution that enhances the viewing experience, rather than interrupting it.” ENDS Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 2530 Nominated Adviser & Broker: Canaccord Genuity Limited Richard Andrews Simon Bridges Thomas Diehl Tel: +44 (0)20 7523 8000 Financial Communications: Charlotte Street Partners Tom Gillingham Tel: +44 (0) 7741 659021 Andrew Wilson Tel: +44 (0) 7810 636995 About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Shania Roper +1 843-693-7161 mirriad@kitehillpr.com Company Website https://www.mirriad.com/

July 05, 2021 07:00 AM Eastern Daylight Time

California is Open Again: What You Need to Know Before You Visit

YourUpdateTV

California’s tourism industry was hit tremendously hard by the pandemic, with nearly one million jobs lost across the state. But as the nation reopens, California's overall economy is expected to rebound faster than the national average, according to economists. Recently, President and CEO of Visit California, Caroline Beteta, participated in a nationwide satellite media tour to discuss the states reopening, top destinations, and tips on how to make up for lost time. A video accompanying this announcement is found here: https://youtu.be/WJhB_7XLI7s To celebrate California’s reopening, Visit California launched their Dreaming On in California campaign. Visit California encouraged locals and visitors to share their stories of postponed dreams, skipped plans and cancelled celebrations from 2020. Chosen participants received once-in-a-lifetime, statewide experiences featuring jaw dropping, dream-worthy partnerships and appearances. Experiences ranged from an unforgettable meal prepared by acclaimed celebrity chef Curtis Stone, to behind-the-scenes access at a San Diego Padres game, a magical Disneyland Resort Vacation, a luxury road trip with stops at Marriot International properties, and a series of fairytale weddings at the luxurious Carneros Resort and Spa. Everyone lost out on so much last year – missed milestones, time with loved ones, travel, and much more. Now it’s time to recapture those moments. California’s hospitality industry has fully reopened and is rolling out the red carpet for travelers this summer and beyond. For more information, visit www.visitcalifornia.com. About Caroline Beteta: Caroline Beteta serves as president & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She simultaneously serves as a strategic advisor for the Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s global marketing program on behalf of the organization’s 21,000 investors and serves as the lead spokesperson for California’s travel industry. In her tenure, she has overseen a decade of growth for California’s travel industry, peaking in 2019 with a record $144.9 billion in economic benefit to the state. She has shepherded the growth of Visit California into a global marketing franchise and helped restore travel and tourism following numerous natural and economic crises. About Visit California: Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 02, 2021 11:34 AM Eastern Daylight Time

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Summer Home Maintenance To-Do List

YourUpdateTV

Summer is a great time to tackle your to-do list, but with seemingly endless lists it is hard to know what project is a “must-do” or what can be delayed. It is easy to put off home maintenance projects, but there are a few projects that shouldn’t wait. Recently, Home Care Expert at Angi, Bailey Carson, shared her top maintenance projects for the summer and tips on saving money and time. A video accompanying this announcement is available at: https://youtu.be/fm8VglbsBJM If you only do a few home projects this season, make them these—you’ll save yourself a lot of time, money and despair down the road. Weather Proofing - A home that can withstand all seasons is critically important and key to a four seasons home are weather proofing projects like caulking and weather-stripping doors and windows and implementing passive design can make a huge difference. Leaky Roofs or Windows - Leaks in the short-term are a nuisance, but in the long-term leaks create huge problems for your home. At Angi, major roof repair is one of the most common tasks and according to our cost data can easily cost in the thousands. To avoid the total replacement, be proactive and take care of weak spots. Call a professional to do an assessment. In addition to saving money, leaks can cause water damage and buildup of hazardous mold. Cleaning gutters & downspouts - Fall leaves, followed by winter weather and spring showers, can cause major buildup in your gutters and downspouts. Cleaning these each year can prevent roof problems, water damage and flooding in and around your home. Annual HVAC servicing - A hot summer day is the last time you want an unexpected AC outage. Servicing your HVAC units can help prevent those, while also determining if there are any inefficiencies that could be driving up your energy bills and costing you more and more each month. Cleaning out dryer vents - We may be good at cleaning out the lint trap each time we use the dryer, but most of us tend to put off dryer vent cleanings because they’re out of sight, out of mind. No more – these are a major fire hazard, and they cause your dryer to work harder each time, wasting energy and driving up your monthly utility bills, and replacements can be costly. For more information and to find an expert near you, visit Angi.com About Bailey Carson: Bailey Carson is a Home Care Expert at Angi and Head of Book Now. In this role, she oversees all aspects of Book Now services from product and operations to sales and marketing. She transitioned from her prior role as General Manager of Everyday Services for Angi. Previously, Bailey was the SVP of Growth for Handy, an Angi sister brand, where she led the expansion of its cleaning business, overseeing marketing, operations and customer support. In addition to her 15+ years of work experience, Bailey is also a seasoned homeowner and just completed a move to Virginia including a remodel – all with three kids (including twins)! She has dedicated countless hours of personal and professional time to understanding the ins and outs of everyday home care including cleaning, lawncare and more. Bailey earned her MBA from Harvard Business School and her BS in Business Administration and Accounting from Washington and Lee University. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 01, 2021 11:00 AM Eastern Daylight Time

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The Future of Lawn Care: All About Robotic Lawn Mowers from Husqvarna

YourUpdateTV

Over the past few years, we have experienced the emergence of smart home technology and automation. We have access to various gadgets and tools that make our lives easier or help us do tasks more efficiently, like turning the lights on, locking our doors, or setting the thermostat to the desired temperature. A video accompanying this announcement is available at: https://www.youtube.com/watch?v=SiA35fgftEc Our lawns are also now incorporating this type of technology. We can utilize innovative and time-saving devices and applications to help us cut our grass and tend to our lawns. Robotic lawn mowers are a cutting-edge technology that Husqvarna has spearheaded since 1995 with their best-selling Automower® lineup. The Automower® is a time-saving technology that automatically maintains your lawn at all times, rain or shine. Currently, there are more than 2 million Automower® units in operation around the world. The Husqvarna Automower® is a robotic lawn mower that is fully automatic and will maintain your lawn. What’s great is that various models can be controllable by a smartphone app or integrated into your smart home system that uses either Google Home or Amazon Alexa. Husqvarna offers eight residential models to choose from, so you can customize your experience based on your lawn care needs. One way to think about robotic mowers is that you’re not just getting another lawn mower— instead, you’re getting a perfect lawn 24/7. With traditional mowing, grass grows tall before being cut off all at once. With the Automower® by Husqvarna, it clips just a little grass at a time regularly. This helps you get a lawn that always looks like it was just freshly mowed and one that is constantly fertilized by the tiny grass clippings returned to the soil. You can also set up a weather timer and integrate Automower® into your family’s smart home schedule, so it will only cut the grass when scheduled, preventing any interruptions in your family fun outside. Automower® by Husqvarna is a smart, time-saving technology, and you can head on over to Automower.com to learn more, watch videos of the Automower® at work, and see our latest models to decide which robotic lawn mower is right for you. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports, and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 30, 2021 02:00 PM Eastern Daylight Time

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DoorDash and Albertsons Partner for On-Demand Delivery

YourUpdateTV

DoorDash, the nation’s leading last-mile logistics platform and Albertsons, one of the nation’s top grocers, announced a national partnership to offer on-demand grocery delivery across nearly 2,000 of their banner brand stores nationwide through DoorDash including Albertsons, Safeway, Vons, Jewel-Osco, Acme and more. Consumers can now order groceries and essentials on-demand for delivery within an hour through DoorDash's top-rated marketplace with no time slot, queues or minimum order size required. Albertsons will offer more than 40,000 grocery items from stores for delivery via DoorDash, including fresh and prepared food, core grocery, floral and convenience items at select stores. Whether shopping for a week's worth of groceries, including dairy, eggs, bread, local produce, fresh meat and seafood, or grabbing a few fresh ingredients for the perfect weeknight meal, consumers can shop right on the DoorDash app to fulfill all of their grocery needs conveniently, quickly and affordably. All Albertsons stores are also available on DashPass, DoorDash’s membership service that offers members unlimited $0 delivery fees and reduced service fees from thousands of restaurants, grocery, and convenience stores nationwide. DashPass members can enjoy these benefits on all eligible orders of $25 or more from Albertsons. Download the DoorDash app to your mobile device or visit DoorDash.com to get started. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 30, 2021 10:00 AM Eastern Daylight Time

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Do You Have What It Takes To Become A Nomad?

YourUpdateTV

Inspired by the growing flexibility to work and live from anywhere the term nomad is taking on a whole new meaning. Airbnb is looking for nomads and has launched a program to try to find them. Recently, Director of International Communications at Airbnb, Cassidy Blackwell as well as the Senior Nomads, Debbie and Michael Campbell teamed with YourUpdateTV on a satellite media tour to talk about the “Live Anywhere on Airbnb” program and the nomadic lifestyle experience. A video accompanying this announcement is available at: https://youtu.be/hDTki-tqtes The pandemic as we know blurred the lines between travel, living and working. According to the Airbnb Report on Travel & Living, 11 percent of long-term stay bookers in 2021 have reported living a nomadic lifestyle, with 74 percent of consumers surveyed across five countries expressing interest in living someplace other than where their employer is based after the pandemic is over. Inspired by the growing flexibility to work and live from anywhere, Airbnb is announcing the launch of Live Anywhere on Airbnb, a program and opportunity for 12 people and up to 3 companions to chart their individual travel journeys and live exclusively in listings on Airbnb for approximately one year. In sharing their unique experiences with Airbnb, they could inspire future product upgrades and innovations on the platform, helping to lay the groundwork for the future of flexible living. Airbnb will cover the cost of accommodations, airfare, and ground transportation for the duration of the program. Once selected, participants will begin their journeys with informational sessions on how to live the nomadic life from longtime long-term Airbnb guests including Debbie and Michael Campbell, the ‘ Senior Nomads ’, and other Live Anywhere experts and Airbnb team members. Debbie and Michael Campbell have been traveling since 2013 and have stayed in 270 listings on Airbnb across 85 countries. If you are looking to learn more about the “Live Anywhere on Airbnb” program, check out airbnb.com/d/liveanywhere About Cassidy Blackwell: Cassidy Blackwell is the Director of International Communications at Airbnb. In her role she is responsible for leading the teams across EMEA, APAC, LATAM and China to drive initiatives that help to advance business objectives, policy priorities and brand reputation. In her tenure as a marketing and communications professional, Cassidy has experience in working in both tech, CPG, retail and philanthropy, with specialized experience in empowering women, people of color and other underserved communities around the world. Cassidy has been named one of Fast Company's Most Creative People in Business, Brand Innovator's 40 Under 40 and a finalist for the Sage Group's Marketers Who Matter. About Debbie & Michael Campbell, The Senior Nomads: Michael and Debbie are from Seattle, Washington. As they were closing in on retirement, they felt they had “ one more adventure in them so in July of 2013 they rented their house, sold their cars and put everything else in storage. They set off to explore the world! Their goal was to live their daily lives in other people’s homes just as they would if they’d retired in Seattle. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 28, 2021 02:00 PM Eastern Daylight Time

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Updating Video: CIPIO Appoints Serial Data & AI Entrepreneur Sundeep Sanghavi as CEO & Silicon Valley Media Tech Veteran Dipak Patel as CMO to Humanize Digital Subscriptions.

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced the appointment of Sundeep Sanghavi as its CEO and Dipak M. Patel as CMO & EVP of Strategic Initiatives. Sanghavi, a seasoned entrepreneur who has successfully founded, built, and sold four Big Data and AI companies and has invested in multiple digital oriented startups, including CIPIO. He is renowned for his obsession with data and pioneering successful AI-led business transformations across industry verticals, including global subscription and services related enterprises. Patel, prior to joining CIPIO, was most recently chartered to create and execute innovation and go-to-market models for TiVo’s IP business. And, as the Co-Founder & CEO of Zeality, Inc., Dipak built the industry’s first immersive media streaming platform. Over 25 years in Silicon Valley, Dipak has held numerous executive, go-to-market, advisory, and board positions, including G-Technology, Western Digital’s premier Media Technology storage solutions. “We’re experiencing exponential growth by onboarding great partnerships like Zype, InteliVideo, and Jonas Fitness. Globally, there are billions of subscriptions that need to be activated. To meet the demand, we’re adding powerhouse leaders like Sundeep and Dipak to our already stellar team.” said Growson Edwards, Co-Founder, and COO of CIPIO. “As experienced investors, founders, & executives, they both understand what it takes to build and scale AI, big data, and media tech companies. The CIPIO team is excited to reframe the world around Humanizing Subscriptions TM.” The global pandemic sent the world’s population into a scramble to find new ways to experience media & entertainment, teach & learn, and lead healthy lifestyles. These drivers led to a 300% growth in digital subscription activation globally. “As digital subscription growth continues to skyrocket, we believe every subscription needs a brain,” expressed Dipak M. Patel, CMO, CIPIO. “Without one, subscriptions become disposable because they’re not able to see and hear us, learn from us, and respond to our needs and feelings. We are Humanizing Subscriptions TM by giving every single subscription a brain.” By Humanizing Subscriptions TM, CIPIO empowers digital organizations to enhance the experience throughout the subscriber’s journey, including conversion from free to premium, proactively retain, and optimization of content acquisition costs. “I am obsessed with how data can truly serve humanity. Over the past year, we’ve seen a need to connect people in new ways,” said Sundeep Sanghavi, CEO, CIPIO. “As an investor and founder of multiple AI companies, CIPIO presents an opportunity to a game-changing influence on how the world interacts with their digital experiences. I’m excited to join a phenomenal team of technologists, market makers, and influencers that shares our passion for Humanizing Subscriptions TM.” About CIPIO CIPIO provides the leading patent pending AI technology platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations with capabilities to sense, learn, predict and recommend digital experiences to strengthen the subscriber and subscription relationship. CIPIO impacts both the top and bottom line financials for some of the world’s leading brands such as Zype, InteliVideo, and Jonas Fitness. To learn more about CIPIO, visit www.cipio.ai Contact Details CIPIO Media Relations +1 925-548-7779 anita@cipio.ai Company Website https://cipio.ai/

June 24, 2021 02:55 PM Eastern Daylight Time

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